I help brands close the gap between ambition and reality by understanding how people actually behave, then designing the journeys, messages and experiences that make products easier to choose, use, love and return to.
References
View All Works
Wild Space.
2023
Role: Product & Behavioural Strategy Lead (Experience & Growth)
Go-to-market
Product Strategy
Turning grocery products into a repeat participation ecosystem.
I reframed RCL Foods’ gamified rewards platform from a loyalty mechanic into a behavioural economy — mapping audience roles, reward logic, CRM prompts and shopper journeys around one repeatable loop:
scan → play → earn → collect → unlock → return
Impact: 77,000+ downloads, 15% QR engagement vs 2% benchmark, and New Generation Awards Gold for CRM Strategy and Most Innovative App Developed.
Peroni x F1.
2025
Role: Senior Integrated Commerce, Shopper & Experience Strategist
Momentum Worldwide, UK
Commerce Strategy
Sponsorship Strategy
Sponsorship Localisation
Shopper Strategy
One Ferrari partnership. Three markets. Nine commerce roles. A localisation framework for making Peroni 0.0% useful at the point of choice.
Developed a localised commerce toolkit for Peroni 0.0% x Ferrari, translating one global sponsorship into on-trade, off-trade and e-commerce roles across the UK, Italy and Romania. The work defined how Ferrari could influence behaviour at the point of choice, not just create visibility.
Proof: Formed the strategic foundations for the global 2026 BTL toolkit.
Testimonials
I help brands close the gap between ambition and reality by understanding how people actually behave, then designing the journeys, messages and experiences that make products easier to choose, use, love and return to.
References
View All Works
Wild Space.
2023
Role: Product & Behavioural Strategy Lead (Experience & Growth)
Go-to-market
Product Strategy
Turning grocery products into a repeat participation ecosystem.
I reframed RCL Foods’ gamified rewards platform from a loyalty mechanic into a behavioural economy — mapping audience roles, reward logic, CRM prompts and shopper journeys around one repeatable loop:
scan → play → earn → collect → unlock → return
Impact: 77,000+ downloads, 15% QR engagement vs 2% benchmark, and New Generation Awards Gold for CRM Strategy and Most Innovative App Developed.
Peroni x F1.
2025
Role: Senior Integrated Commerce, Shopper & Experience Strategist
Momentum Worldwide, UK
Commerce Strategy
Sponsorship Strategy
Sponsorship Localisation
Shopper Strategy
One Ferrari partnership. Three markets. Nine commerce roles. A localisation framework for making Peroni 0.0% useful at the point of choice.
Developed a localised commerce toolkit for Peroni 0.0% x Ferrari, translating one global sponsorship into on-trade, off-trade and e-commerce roles across the UK, Italy and Romania. The work defined how Ferrari could influence behaviour at the point of choice, not just create visibility.
Proof: Formed the strategic foundations for the global 2026 BTL toolkit.
Testimonials
Hello! I’m Kim.
I help brands close the gap between ambition and reality by understanding how people actually behave, then designing the journeys, messages and experiences that make products easier to choose, use, love and return to.
References
View All Works
Wild Space.
2023
Role: Product & Behavioural Strategy Lead (Experience & Growth)
Go-to-market
Product Strategy
Case Study
Turning grocery products into a repeat participation ecosystem.
I reframed RCL Foods’ gamified rewards platform from a loyalty mechanic into a behavioural economy — mapping audience roles, reward logic, CRM prompts and shopper journeys around one repeatable loop:
scan → play → earn → collect → unlock → return
Impact: 77,000+ downloads, 15% QR engagement vs 2% benchmark, and New Generation Awards Gold for CRM Strategy and Most Innovative App Developed.
Peroni x F1.
2025
Role: Senior Integrated Commerce, Shopper & Experience Strategist
Momentum Worldwide, UK
Commerce Strategy
Sponsorship Strategy
Sponsorship Localisation
Shopper Strategy
Case Study
One Ferrari partnership. Three markets. Nine commerce roles. A localisation framework for making Peroni 0.0% useful at the point of choice.
Developed a localised commerce toolkit for Peroni 0.0% x Ferrari, translating one global sponsorship into on-trade, off-trade and e-commerce roles across the UK, Italy and Romania. The work defined how Ferrari could influence behaviour at the point of choice, not just create visibility.
Proof: Formed the strategic foundations for the global 2026 BTL toolkit.
Testimonials