{"roots":["215:5665"],"nodeById":{"369:88823":{"id":"369:88823","type":"VARIABLE","assetId":"VariableID:dfdc732eda3d6227230d9efe949ccafa9466da34/159:128","name":"button hover colour","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:3483a17f47092ebae54aec9ddf3da27a02682b3e/38:332","codeSyntax":{},"valuesByMode":{"38:0":{"r":0.321568638086319,"g":0.321568638086319,"b":0.321568638086319,"a":0.689999997615814}}},"369:88820":{"id":"369:88820","type":"VARIABLE","assetId":"VariableID:566ef67a9b83dce3681b466df38c148c9c5699fe/1657:1","name":"Color Tokens/Interaction/Outline/Hover","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","codeSyntax":{},"valuesByMode":{"712:2":{"type":"VARIABLE_ALIAS","id":"VariableID:4167943c07a3900626e377e94cb7b418a2406fa9/1452:65"}}},"159:1676":{"type":"COMPONENT_SET","id":"159:1676","name":"Button","absoluteBoundingBox":{"x":16060.0,"y":14985.0,"width":1308.0,"height":1952.0},"isolatedAbsoluteRenderBounds":{"x":16060.0,"y":14985.0,"width":1308.0,"height":1952.0},"relativeTransform":[[1.0,0.0,4488.0],[0.0,1.0,3775.0]],"size":{"x":1308.0,"y":1952.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["486:96858","486:97253","486:97312","486:96953","486:97256","486:97315","486:96931","486:97259","486:97318","392:71125","486:96861","486:97262","486:97321","486:96948","486:97265","486:97324","486:96934","486:97268","486:97327","486:96965","486:97277","486:97336","486:96968","486:97279","486:97338","486:97340"],"componentPropertyDefinitions":{}},"486:97340":{"type":"COMPONENT","id":"486:97340","name":"FOR/Says:=Home, Text/Icon=Icon, Button Colour=Black Outline, Size=Small","absoluteBoundingBox":{"x":17190.0,"y":16339.0,"width":37.9520034790039,"height":21.5400009155273},"isolatedAbsoluteRenderBounds":{"x":17190.0,"y":16339.0,"width":37.9520034790039,"height":21.5400390625},"relativeTransform":[[1.0,0.0,1130.0],[0.0,1.0,1354.0]],"size":{"x":37.9520034790039,"y":21.5400009155273},"fills":[],"constraintValues":{"left":{"pixelOffset":1130.0,"sizeFraction":0.0},"top":{"pixelOffset":1354.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97114},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97338},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":10.9760007858276,"paddingBottom":6.27199983596802,"paddingLeft":10.9760007858276,"layoutMode":"HORIZONTAL","itemSpacing":3.13599991798401,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["486:97341"],"componentSetId":"159:1676"},"486:97339":{"type":"TEXT","id":"486:97339","name":"Home","absoluteBoundingBox":{"x":16987.912109375,"y":16353.9501953125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":17004.69921875,"y":16356.38671875,"width":16.791015625,"height":4.630859375},"relativeTransform":[[1.0,0.0,7.84000015258789],[0.0,1.0,6.27199983596802]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97336":{"type":"COMPONENT","id":"486:97336","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black, Size=Small","absoluteBoundingBox":{"x":16740.15234375,"y":16347.677734375,"width":73.6959991455078,"height":21.5439987182617},"isolatedAbsoluteRenderBounds":{"x":16740.15234375,"y":16347.677734375,"width":73.6959991455078,"height":21.5439987182617},"relativeTransform":[[1.0,0.0,680.152404785156],[0.0,1.0,1362.67810058594]],"size":{"x":73.6959991455078,"y":21.5439987182617},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":680.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1362.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97337"],"componentSetId":"159:1676"},"486:97278":{"type":"TEXT","id":"486:97278","name":"Home","absoluteBoundingBox":{"x":16723.19921875,"y":16023.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16753.17578125,"y":16028.4521484375,"width":29.984375,"height":8.2685546875},"relativeTransform":[[1.0,0.0,21.0000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96966":{"type":"TEXT","id":"486:96966","name":"Home","absoluteBoundingBox":{"x":16702.0,"y":15671.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16744.82421875,"y":15677.359375,"width":42.8359375,"height":11.8125},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97329":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97329","name":"ArrowRight","absoluteBoundingBox":{"x":17046.599609375,"y":16521.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":17046.599609375,"y":16521.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[6.12323426292584e-17,1.0,56.447998046875],[-1.0,6.12323426292584e-17,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97329;1693:10820","I486:97329;1693:10821","I486:97329;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97328":{"type":"TEXT","id":"486:97328","name":"Back to Top","absoluteBoundingBox":{"x":16997.9921875,"y":16522.154296875,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":17006.279296875,"y":16524.591796875,"width":33.78125,"height":5.841796875},"relativeTransform":[[1.0,0.0,7.84000015258789],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97268":{"type":"COMPONENT","id":"486:97268","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium","absoluteBoundingBox":{"x":16952.19921875,"y":16180.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16952.19921875,"y":16180.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,892.200012207031],[0.0,1.0,1195.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":892.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1195.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97259},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97269","486:97270"],"componentSetId":"159:1676"},"486:97270":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97270","name":"ArrowRight","absoluteBoundingBox":{"x":17053.0,"y":16191.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":17053.0,"y":16191.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[6.12323426292584e-17,1.0,100.800003051758],[-1.0,6.12323426292584e-17,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97270;1693:10820","I486:97270;1693:10821","I486:97270;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97269":{"type":"TEXT","id":"486:97269","name":"Back to Top","absoluteBoundingBox":{"x":16966.19921875,"y":16191.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16980.998046875,"y":16196.4521484375,"width":60.32421875,"height":10.4345703125},"relativeTransform":[[1.0,0.0,14.0000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97324":{"type":"COMPONENT","id":"486:97324","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small","absoluteBoundingBox":{"x":16986.48828125,"y":16590.677734375,"width":87.0240020751953,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":16986.48828125,"y":16590.677734375,"width":87.0240020751953,"height":21.9519996643066},"relativeTransform":[[1.0,0.0,926.487365722656],[0.0,1.0,1605.67810058594]],"size":{"x":87.0240020751953,"y":21.9519996643066},"fills":[],"constraintValues":{"left":{"pixelOffset":926.487365722656,"sizeFraction":0.0},"top":{"pixelOffset":1605.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97315},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-0.783999979496002,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97325","486:97326"],"componentSetId":"159:1676"},"486:96950":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96950","name":"ArrowRight","absoluteBoundingBox":{"x":16919.5,"y":15914.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16919.5,"y":15914.0,"width":24.0,"height":24.0},"relativeTransform":[[-1.0,1.22464685258517e-16,35.5],[-1.22464685258517e-16,-1.0,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96950;1693:10820","I486:96950;1693:10821","I486:96950;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97323":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97323","name":"ArrowRight","absoluteBoundingBox":{"x":17048.365234375,"y":16437.94921875,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":17048.365234375,"y":16437.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[1.0,0.0,58.2119979858398],[0.0,1.0,6.27199983596802]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97323;1693:10820","I486:97323;1693:10821","I486:97323;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97325":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97325","name":"ArrowRight","absoluteBoundingBox":{"x":16990.9962968826,"y":16596.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":16990.99609375,"y":16596.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[-1.0,1.22464685258517e-16,13.9159994125366],[-1.22464685258517e-16,-1.0,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97325;1693:10820","I486:97325;1693:10821","I486:97325;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97263":{"type":"TEXT","id":"486:97263","name":"Next Case Study","absoluteBoundingBox":{"x":16963.048828125,"y":16107.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16964.92578125,"y":16112.3427734375,"width":86.38671875,"height":10.548828125},"relativeTransform":[[1.0,0.0,10.850004196167],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96861":{"type":"COMPONENT","id":"486:96861","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large","absoluteBoundingBox":{"x":16922.0,"y":15739.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16922.0,"y":15739.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,862.0],[0.0,1.0,754.0]],"size":{"x":188.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":862.0,"sizeFraction":0.0},"top":{"pixelOffset":754.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":5.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96862","486:96863"],"componentSetId":"159:1676"},"486:96862":{"type":"TEXT","id":"486:96862","name":"Next Case Study","absoluteBoundingBox":{"x":16937.5,"y":15755.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16940.181640625,"y":15761.203125,"width":123.41015625,"height":15.0703125},"relativeTransform":[[1.0,0.0,15.5],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"392:71127":{"mainComponentId":"146:985","type":"INSTANCE","id":"392:71127","name":"ArrowRight","absoluteBoundingBox":{"x":16213.0,"y":15638.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16213.0,"y":15638.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,144.0],[0.0,1.0,16.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[{"id":{"sessionID":414,"localID":17050},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":404,"localID":617},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/about_me"}],"isDeleted":false,"stateManagementVersion":1}],"children":["I392:71127;1693:10820","I392:71127;1693:10821","I392:71127;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0},"interactions":[{"id":{"sessionID":414,"localID":17050},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":404,"localID":617},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/about_me"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"392:71126":{"type":"TEXT","id":"392:71126","name":"About Me","absoluteBoundingBox":{"x":16089.0,"y":15638.0,"width":112.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16108.8251953125,"y":15644.359375,"width":72.076171875,"height":11.8125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":112.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[5,5,5,5,5,5,5,5],"characters":"About Me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"NODE","nodeID":"/about_me"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"146:989","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97320":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97320","name":"ArrowRight","absoluteBoundingBox":{"x":16800.599609375,"y":16521.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":16800.599609375,"y":16521.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[1.38777878078145e-16,1.0,56.447998046875],[-1.0,1.38777878078145e-16,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97320;1693:10820","I486:97320;1693:10821","I486:97320;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97261":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97261","name":"ArrowRight","absoluteBoundingBox":{"x":16807.0,"y":16191.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":16807.0,"y":16191.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[1.38777878078145e-16,1.0,100.800003051758],[-1.0,1.38777878078145e-16,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97261;1693:10820","I486:97261;1693:10821","I486:97261;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:96931":{"type":"COMPONENT","id":"486:96931","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black, Size=Large","absoluteBoundingBox":{"x":16676.0,"y":15823.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16676.0,"y":15823.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,616.0],[0.0,1.0,838.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":616.0,"sizeFraction":0.0},"top":{"pixelOffset":838.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96932","486:96933"],"componentSetId":"159:1676"},"486:96933":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96933","name":"ArrowRight","absoluteBoundingBox":{"x":16820.0,"y":15839.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16820.0,"y":15839.0,"width":24.0,"height":24.0},"relativeTransform":[[1.38777878078145e-16,1.0,144.0],[-1.0,1.38777878078145e-16,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96933;1693:10820","I486:96933;1693:10821","I486:96933;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:96932":{"type":"TEXT","id":"486:96932","name":"Back to Top","absoluteBoundingBox":{"x":16696.0,"y":15839.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16717.142578125,"y":15845.359375,"width":86.17578125,"height":14.90625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97256":{"type":"COMPONENT","id":"486:97256","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Medium","absoluteBoundingBox":{"x":16697.0,"y":16255.400390625,"width":154.0,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16697.0,"y":16255.400390625,"width":154.0,"height":39.400390625},"relativeTransform":[[1.0,0.0,637.0],[0.0,1.0,1270.40002441406]],"size":{"x":154.0,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":637.0,"sizeFraction":0.0},"top":{"pixelOffset":1270.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103626},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97265},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-1.39999997615814,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97257","486:97258"],"componentSetId":"159:1676"},"486:97258":{"type":"TEXT","id":"486:97258","name":"Previous Case Study","absoluteBoundingBox":{"x":16723.25,"y":16266.6005859375,"width":116.900001525879,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16728.310546875,"y":16271.05859375,"width":107.3203125,"height":10.8330078125},"relativeTransform":[[1.0,0.0,26.25],[0.0,1.0,11.1999998092651]],"size":{"x":116.900001525879,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97312":{"type":"COMPONENT","id":"486:97312","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Small","absoluteBoundingBox":{"x":16744.15234375,"y":16431.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":16744.15234375,"y":16431.677734375,"width":73.6959991455078,"height":21.9519996643066},"relativeTransform":[[1.0,0.0,684.152404785156],[0.0,1.0,1446.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":684.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1446.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103627},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97321},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":2.35199999809265,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97313","486:97314"],"componentSetId":"159:1676"},"486:97314":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97314","name":"ArrowRight","absoluteBoundingBox":{"x":16802.560546875,"y":16437.94921875,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":16802.560546875,"y":16437.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[1.0,0.0,58.4080009460449],[0.0,1.0,6.27199983596802]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97314;1693:10820","I486:97314;1693:10821","I486:97314;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97277":{"type":"COMPONENT","id":"486:97277","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black, Size=Medium","absoluteBoundingBox":{"x":16702.19921875,"y":16012.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16702.19921875,"y":16012.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,642.200012207031],[0.0,1.0,1027.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":642.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1027.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103629},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97279},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97278"],"componentSetId":"159:1676"},"486:97313":{"type":"TEXT","id":"486:97313","name":"Next Case Study","absoluteBoundingBox":{"x":16750.033203125,"y":16438.154296875,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":16751.083984375,"y":16440.529296875,"width":48.376953125,"height":5.908203125},"relativeTransform":[[1.0,0.0,5.88000011444092],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97253":{"type":"COMPONENT","id":"486:97253","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Medium","absoluteBoundingBox":{"x":16706.19921875,"y":16096.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16706.19921875,"y":16096.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,646.200012207031],[0.0,1.0,1111.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":646.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1111.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":4.19999980926514,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97254","486:97255"],"componentSetId":"159:1676"},"486:97255":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97255","name":"ArrowRight","absoluteBoundingBox":{"x":16810.5,"y":16107.7001953125,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":16810.5,"y":16107.7001953125,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[1.0,0.0,104.300003051758],[0.0,1.0,11.3000001907349]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97255;1693:10820","I486:97255;1693:10821","I486:97255;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:96859":{"type":"TEXT","id":"486:96859","name":"Next Case Study","absoluteBoundingBox":{"x":16691.0,"y":15755.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16693.681640625,"y":15761.203125,"width":123.41015625,"height":15.0703125},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96953":{"type":"COMPONENT","id":"486:96953","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Large","absoluteBoundingBox":{"x":16662.0,"y":15898.0,"width":220.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16662.0,"y":15898.0,"width":220.0,"height":56.0},"relativeTransform":[[1.0,0.0,602.0],[0.0,1.0,913.0]],"size":{"x":220.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":602.0,"sizeFraction":0.0},"top":{"pixelOffset":913.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96955","486:96954"],"componentSetId":"159:1676"},"486:96954":{"type":"TEXT","id":"486:96954","name":"Previous Case Study","absoluteBoundingBox":{"x":16699.5,"y":15914.0,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16706.728515625,"y":15919.796875,"width":153.31640625,"height":15.4765625},"relativeTransform":[[1.0,0.0,37.5],[0.0,1.0,16.0]],"size":{"x":167.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"389:38594":{"type":"FRAME","id":"389:38594","name":"ipad","absoluteBoundingBox":{"x":13148.0,"y":16325.0,"width":724.0,"height":392.0},"isolatedAbsoluteRenderBounds":{"x":13148.0,"y":16325.0,"width":724.0,"height":392.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":724.0,"y":392.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.921568632125854,"g":0.921568632125854,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.76611328125,"effects":[],"componentPropertyReferences":{"visible":"Show Work#7017:0"},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[18.3867206573486,18.3867206573486,18.3867206573486,18.3867206573486],"cornerRadius":18.3867206573486,"clipsContent":true,"children":["389:38595","389:38596"]},"389:38596":{"mainComponentId":"159:1706","type":"INSTANCE","id":"389:38596","name":"Button","absoluteBoundingBox":{"x":13728.1640625,"y":16677.0703125,"width":108.800003051758,"height":19.2000007629395},"isolatedAbsoluteRenderBounds":{"x":13728.1640625,"y":16677.0703125,"width":108.800003051758,"height":19.2000007629395},"relativeTransform":[[1.0,0.0,580.1640625],[0.0,1.0,352.0703125]],"size":{"x":108.800003051758,"y":19.2000007629395},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-35.0359344482422,"sizeFraction":1.0},"bottom":{"pixelOffset":-20.7296867370605,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":389,"localID":38613},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.youtube.com/watch?v=1Bzb_yNOzu0&t=1s","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[80.0,80.0,80.0,80.0],"cornerRadius":80.0,"layoutMode":"HORIZONTAL","itemSpacing":9.60000038146973,"counterAxisAlignItems":"CENTER","children":["I389:38596;159:1707","I389:38596;159:1708"],"componentProperties":{},"uniformScaleFactor":0.800000011920929,"overrides":[{"key":[],"value":{"size":{"x":108.800003051758,"y":19.2000007629395},"interactions":[{"id":{"sessionID":389,"localID":38613},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.youtube.com/watch?v=1Bzb_yNOzu0&t=1s","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":159,"localID":1828},"event":{"interactionType":"ON_PRESS"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":159,"localID":1829},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":159,"localID":1815},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":159,"localID":1825},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":159,"localID":1845},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.youtube.com/watch?v=1Bzb_yNOzu0&t=1s","openUrlInNewTab":false}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":7053,"localID":683},"event":{"interactionType":"ON_PRESS"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":7053,"localID":684},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":7053,"localID":685},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.youtube.com/watch?v=1Bzb_yNOzu0&t=1s","openUrlInNewTab":false}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38609},"event":{"interactionType":"ON_PRESS"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38610},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38611},"event":{"interactionType":"ON_PRESS"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38612},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":7053,"localID":467},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":7053,"localID":468},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"159:1706"}]},"486:96955":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96955","name":"ArrowRight","absoluteBoundingBox":{"x":16677.5,"y":15914.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16677.5,"y":15914.0,"width":24.0,"height":24.0},"relativeTransform":[[-1.0,1.22464685258517e-16,39.5],[-1.22464685258517e-16,-1.0,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96955;1693:10820","I486:96955;1693:10821","I486:96955;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"388:26857":{"type":"COMPONENT","id":"388:26857","name":"Says=Watch Trailer, Size=Medium, Colour=Text+Arrow, State=Click","absoluteBoundingBox":{"x":21639.0,"y":5789.9970703125,"width":159.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":21637.0,"y":5788.9970703125,"width":167.0,"height":36.0},"relativeTransform":[[1.0,0.0,359.0],[0.0,1.0,323.9970703125]],"size":{"x":159.0,"y":28.0},"fills":[{"opacity":0.689999997615814,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.321568638086319,"g":0.321568638086319,"b":0.321568638086319,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:dfdc732eda3d6227230d9efe949ccafa9466da34/159:128"}},"visible":true}],"constraintValues":{"left":{"pixelOffset":359.0,"sizeFraction":0.0},"top":{"pixelOffset":323.9970703125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":2.0,"y":3.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:dfdc732eda3d6227230d9efe949ccafa9466da34/159:128"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":2.0,"paddingRight":12.0,"paddingBottom":2.0,"paddingLeft":12.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["388:26858","388:26859"],"componentSetId":"388:26817"},"486:96984":{"type":"SVG","id":"486:96984","name":"Vector","overrideKey":"1693:10957","absoluteBoundingBox":{"x":67.75,"y":23.2628536224365,"width":16.5,"height":16.9871463775635},"isolatedAbsoluteRenderBounds":{"x":67.0,"y":22.5128536224365,"width":18.0,"height":18.4871463775635},"relativeTransform":[[1.0,0.0,3.75],[0.0,1.0,3.26285409927368]],"size":{"x":16.5,"y":16.9871463775635},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.15625},"right":{"pixelOffset":0.0,"sizeFraction":0.84375},"top":{"pixelOffset":0.0,"sizeFraction":0.135952254136403},"bottom":{"pixelOffset":0.0,"sizeFraction":0.843750019868215}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"ebaf9b8a83ea15ec153acb3bbc6c998cdf90673e"},"388:26855":{"type":"TEXT","id":"388:26855","name":"Watch Trailer","absoluteBoundingBox":{"x":21471.0,"y":5798.04736328125,"width":99.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21467.03125,"y":5803.84423828125,"width":106.79296875,"height":22.3828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.05005884170532]],"size":{"x":99.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":6.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Watch Trailer","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:985":{"type":"COMPONENT","id":"146:985","name":"ArrowRight","overrideKey":"1693:10819","absoluteBoundingBox":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,20.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["146:986","146:987","146:988"]},"146:988":{"type":"SVG","id":"146:988","name":"Vector","overrideKey":"1693:10822","absoluteBoundingBox":{"x":77.5,"y":25.25,"width":6.75,"height":13.5},"isolatedAbsoluteRenderBounds":{"x":76.75,"y":24.5,"width":8.25,"height":15.0},"relativeTransform":[[1.0,0.0,13.5],[0.0,1.0,5.25]],"size":{"x":6.75,"y":13.5},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.5625},"right":{"pixelOffset":0.0,"sizeFraction":0.84375},"top":{"pixelOffset":0.0,"sizeFraction":0.21875},"bottom":{"pixelOffset":0.0,"sizeFraction":0.78125}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"d8b0eca61df77538481adeb697edfeda92b5e3d9"},"146:987":{"type":"SVG","id":"146:987","name":"Vector","overrideKey":"1693:10821","absoluteBoundingBox":{"x":67.75,"y":32.0,"width":16.5,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":67.0,"y":31.25,"width":18.0,"height":1.5},"relativeTransform":[[1.0,0.0,3.75],[0.0,1.0,12.0]],"size":{"x":16.5,"y":0.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.15625},"right":{"pixelOffset":0.0,"sizeFraction":0.84375},"top":{"pixelOffset":0.0,"sizeFraction":0.5},"bottom":{"pixelOffset":0.0,"sizeFraction":0.5}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20"},"486:96965":{"type":"COMPONENT","id":"486:96965","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black, Size=Large","absoluteBoundingBox":{"x":16672.0,"y":15655.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16672.0,"y":15655.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,612.0],[0.0,1.0,670.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":612.0,"sizeFraction":0.0},"top":{"pixelOffset":670.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97115},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96966"],"componentSetId":"159:1676"},"388:26852":{"type":"TEXT","id":"388:26852","name":"Watch Trailer","absoluteBoundingBox":{"x":21293.0,"y":5788.0,"width":99.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21293.03125,"y":5793.796875,"width":98.79296875,"height":12.3828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":99.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Watch Trailer","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"389:38589":{"type":"COMPONENT","id":"389:38589","name":"Case Study=Wild Space, Size=Desktop, Hover State=Clear","absoluteBoundingBox":{"x":14153.0,"y":16253.0,"width":1270.0,"height":626.0},"isolatedAbsoluteRenderBounds":{"x":14153.0,"y":16253.0,"width":1270.0,"height":626.0},"relativeTransform":[[1.0,0.0,2338.0],[0.0,1.0,7.0]],"size":{"x":1270.0,"y":626.0},"fills":[],"constraintValues":{"left":{"pixelOffset":2338.0,"sizeFraction":0.0},"top":{"pixelOffset":7.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.01937091350555,"left":0.0},"strokeWeight":1.01937091350555,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":48.929801940918,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["389:38590"],"componentSetId":"389:38584"},"369:88819":{"id":"369:88819","type":"VARIABLE","assetId":"VariableID:4167943c07a3900626e377e94cb7b418a2406fa9/1452:65","name":"GlobalColors/Neutral/80","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864","codeSyntax":{},"valuesByMode":{"712:1":{"r":0.445098042488098,"g":0.445098042488098,"b":0.445098042488098,"a":1.0}}},"389:38590":{"type":"FRAME","id":"389:38590","name":"desktop","absoluteBoundingBox":{"x":14153.0,"y":16253.0,"width":1270.0,"height":560.0},"isolatedAbsoluteRenderBounds":{"x":14153.0,"y":16253.0,"width":1270.0,"height":560.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1270.0,"y":560.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.921568632125854,"g":0.921568632125854,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.021484375,"effects":[],"componentPropertyReferences":{"visible":"Show Work#7017:0"},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[24.5156269073486,24.5156269073486,24.5156269073486,24.5156269073486],"cornerRadius":24.5156269073486,"clipsContent":true,"children":["389:38591","389:38592"]},"389:38592":{"mainComponentId":"388:26851","type":"INSTANCE","id":"389:38592","name":"Button","absoluteBoundingBox":{"x":15241.23046875,"y":16754.0,"width":135.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15241.23046875,"y":16754.0,"width":135.0,"height":24.0},"relativeTransform":[[1.0,0.0,1088.23046875],[0.0,1.0,501.0]],"size":{"x":135.0,"y":24.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-46.76953125,"sizeFraction":1.0},"bottom":{"pixelOffset":-35.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":389,"localID":38607},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38608},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["I389:38592;388:26852","I389:38592;388:26853"],"componentSetId":"388:26817","componentProperties":{"Says":{"value":"Watch Trailer","type":"VARIANT","boundVariables":{}},"Size":{"value":"Medium","type":"VARIANT","boundVariables":{}},"Colour":{"value":"Text+Arrow","type":"VARIANT","boundVariables":{}},"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":389,"localID":38607},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38608},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":7177,"localID":1005},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":388,"localID":26869},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":7177,"localID":1000},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}],"size":{"x":135.0,"y":24.0}},"componentId":"388:26851"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"388:26851"}]},"215:5665":{"type":"WEBPAGE","id":"215:5665","name":"/wild-space","absoluteBoundingBox":{"x":19651.0,"y":6677.0,"width":2711.0,"height":12459.0},"isolatedAbsoluteRenderBounds":{"x":19651.0,"y":6677.0,"width":2711.0,"height":12459.0},"relativeTransform":[[1.0,0.0,19651.0],[0.0,1.0,6677.0]],"size":{"x":2711.0,"y":12459.0},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["215:5666","390:49496","390:53502"]},"486:97142":{"type":"FRAME","id":"486:97142","name":"End of Page Buttons","absoluteBoundingBox":{"x":21923.0,"y":15016.0,"width":375.0,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":21923.0,"y":15016.0,"width":375.0,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8239.0]],"size":{"x":375.0,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":11.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["486:97143","486:97144","486:97146","486:97148"]},"486:97149":{"mainComponentId":"486:97340","type":"INSTANCE","id":"486:97149","name":"Button","absoluteBoundingBox":{"x":22224.83984375,"y":15016.0,"width":37.9520034790039,"height":21.5400009155273},"isolatedAbsoluteRenderBounds":{"x":22224.83984375,"y":15016.0,"width":37.9520034790039,"height":21.5400390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":37.9520034790039,"y":21.5400009155273},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97336},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":10.9760007858276,"paddingBottom":6.27199983596802,"paddingLeft":10.9760007858276,"layoutMode":"HORIZONTAL","itemSpacing":3.13599991798401,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I486:97149;486:97341"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97336},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97114},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionResetVideoPosition":false}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97340"}]},"486:97326":{"type":"TEXT","id":"486:97326","name":"Previous Case Study","absoluteBoundingBox":{"x":16999.62109375,"y":16597.154296875,"width":69.3840026855469,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":17004.4140625,"y":16599.37109375,"width":60.099609375,"height":6.06640625},"relativeTransform":[[1.0,0.0,13.1319990158081],[0.0,1.0,6.47599983215332]],"size":{"x":69.3840026855469,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97146":{"type":"FRAME","id":"486:97146","name":"Back to top","absoluteBoundingBox":{"x":22140.14453125,"y":15016.0,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":22140.14453125,"y":15016.0,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,217.143997192383],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97247},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":390,"localID":53503},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97147"]},"486:97147":{"mainComponentId":"486:97318","type":"INSTANCE","id":"486:97147","name":"Button","absoluteBoundingBox":{"x":22140.14453125,"y":15016.0,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":22140.14453125,"y":15016.0,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97327},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97147;486:97319","I486:97147;486:97320"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97327},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":103628},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionResetVideoPosition":false}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97318"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97318"}]},"486:97145":{"mainComponentId":"486:97321","type":"INSTANCE","id":"486:97145","name":"Button","absoluteBoundingBox":{"x":22055.447265625,"y":15016.0,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":22055.447265625,"y":15016.0,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"},{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":1.96000003814697,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97145;486:97322","I486:97145;486:97323"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"},{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:97321"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97321"}]},"389:38595":{"type":"RECTANGLE","id":"389:38595","name":"image 8","absoluteBoundingBox":{"x":13050.0,"y":16325.0,"width":809.015625,"height":392.25},"isolatedAbsoluteRenderBounds":{"x":13050.0,"y":16325.0,"width":809.015625,"height":392.25},"relativeTransform":[[1.0,0.0,-98.0],[0.0,1.0,0.0]],"size":{"x":809.015625,"y":392.25},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"58c1247639b31f38100514d797cfa04e93bd55fd","originalImageWidth":1264,"originalImageHeight":613,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-98.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.25,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.76611328125,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"486:97279":{"type":"COMPONENT","id":"486:97279","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium","absoluteBoundingBox":{"x":16945.19921875,"y":16012.400390625,"width":117.599998474121,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16945.19921875,"y":16012.400390625,"width":117.599998474121,"height":39.400390625},"relativeTransform":[[1.0,0.0,885.200012207031],[0.0,1.0,1027.40002441406]],"size":{"x":117.599998474121,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":885.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1027.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97277},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["486:97280"],"componentSetId":"159:1676"},"486:97143":{"mainComponentId":"486:97315","type":"INSTANCE","id":"486:97143","name":"Previous Case Study Button","absoluteBoundingBox":{"x":21958.20703125,"y":15016.0,"width":86.2400054931641,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":21958.20703125,"y":15016.0,"width":86.240234375,"height":21.9521484375},"relativeTransform":[[1.0,0.0,35.2079963684082],[0.0,1.0,0.0]],"size":{"x":86.2400054931641,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97324},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97239},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-0.783999979496002,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97143;486:97316","I486:97143;486:97317"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"name":"Previous Case Study Button","interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97324},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97239},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":81731},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":482,"localID":2925},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97315"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97315"}]},"369:88822":{"id":"369:88822","type":"VARIABLE","assetId":"VariableID:4a69ad5b79e7913a77da5e849e6c4c1ba9544469/1657:2","name":"Color Tokens/Interaction/Outline/Active","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","codeSyntax":{},"valuesByMode":{"712:2":{"type":"VARIABLE_ALIAS","id":"VariableID:adbe577213b825e9189a647874c48e2267a44b3f/712:860"}}},"486:97322":{"type":"TEXT","id":"486:97322","name":"Next Case Study","absoluteBoundingBox":{"x":16996.228515625,"y":16438.154296875,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":16997.279296875,"y":16440.529296875,"width":48.376953125,"height":5.908203125},"relativeTransform":[[1.0,0.0,6.07600021362305],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53593":{"type":"FRAME","id":"390:53593","name":"Results","absoluteBoundingBox":{"x":21933.0,"y":14596.0,"width":355.0,"height":405.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":14596.0,"width":355.0,"height":405.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,781.0]],"size":{"x":355.0,"y":405.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":10.0,"paddingRight":10.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53594","390:53595","390:53596","511:5644","390:53605"]},"486:96949":{"type":"TEXT","id":"486:96949","name":"Previous Case Study","absoluteBoundingBox":{"x":16941.5,"y":15914.0,"width":177.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16953.728515625,"y":15919.796875,"width":153.31640625,"height":15.4765625},"relativeTransform":[[1.0,0.0,33.5],[0.0,1.0,16.0]],"size":{"x":177.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53605":{"type":"TEXT","id":"390:53605","name":"2024 New Generation Awards GOLD for Most Innovative App Developed by an Agency GOLD for Best CRM Strategy Campaign SILVER for Most Innovative Gamification Campaign SILVER for Best Gaming Campaign — validating Wild Space as a brand world, experience system and repeat-participation platform. The proof mattered because it showed the strategy had done more than decorate loyalty with play. It turned a grocery-linked rewards platform into a repeatable participation system for users, brands and retailers.","absoluteBoundingBox":{"x":21943.0,"y":14716.240234375,"width":335.0,"height":276.0},"isolatedAbsoluteRenderBounds":{"x":21943.28125,"y":14722.240234375,"width":334.041015625,"height":266.455078125},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,120.23999786377]],"size":{"x":335.0,"y":276.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,5,5,5,5,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],"characters":"2024 New Generation Awards\nGOLD for Most Innovative App Developed by an Agency \nGOLD for Best CRM Strategy Campaign\nSILVER for Most Innovative Gamification Campaign\nSILVER for Best Gaming Campaign — validating Wild Space as a brand world, experience system and repeat-participation platform.\nThe proof mattered because it showed the strategy had done more than decorate loyalty with play. It turned a grocery-linked rewards platform into a repeatable participation system for users, brands and retailers.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":9.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":9.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:53596":{"type":"FRAME","id":"390:53596","name":"Frame 482790","absoluteBoundingBox":{"x":21943.0,"y":14652.0,"width":319.0,"height":34.2399978637695},"isolatedAbsoluteRenderBounds":{"x":21943.0,"y":14652.0,"width":319.0,"height":34.240234375},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,56.0]],"size":{"x":319.0,"y":34.2399978637695},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.320000022649765,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":36.1599998474121,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["390:53597","390:53599","390:53601","390:53603"]},"390:53604":{"type":"TEXT","id":"390:53604","name":"77k+ downloads during 2024 cycle*","absoluteBoundingBox":{"x":22216.6796875,"y":14653.1201171875,"width":42.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":22215.755859375,"y":14656.3203125,"width":43.015625,"height":29.16796875},"relativeTransform":[[1.0,0.0,3.31999969482422],[0.0,1.0,0.960000991821289]],"size":{"x":42.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207],"characters":"77k+ \ndownloads\nduring 2024 cycle*","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":3.32800030708313,"lineHeightPx":4.52608060836792,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.19200038909912,"lineHeightPx":8.92928028106689,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":16.3840007781982,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:53602":{"type":"TEXT","id":"390:53602","name":"251,000+ unique, trackable sessions","absoluteBoundingBox":{"x":22112.20703125,"y":14654.1201171875,"width":69.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":22111.265625,"y":14657.9267578125,"width":69.59765625,"height":26.7763671875},"relativeTransform":[[1.0,0.0,5.81999969482422],[0.0,1.0,2.11999893188477]],"size":{"x":69.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,208,208,208,208,208,208,208,208],"characters":"251,000+\nunique, trackable \nsessions","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":3.32800030708313,"lineHeightPx":3.62752056121826,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.19200038909912,"lineHeightPx":8.92928028106689,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":16.3840007781982,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:53594":{"type":"TEXT","id":"390:53594","name":"Impact","absoluteBoundingBox":{"x":21943.0,"y":14606.0,"width":335.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":21943.685546875,"y":14608.5419921875,"width":38.265625,"height":12.111328125},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":335.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Impact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"502:10816":{"type":"CODE_INSTANCE","id":"502:10816","name":"Code layer 1","absoluteBoundingBox":{"x":21933.0,"y":14225.0,"width":355.0,"height":371.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":14225.0,"width":355.0,"height":371.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,410.0]],"size":{"x":355.0,"y":371.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code215_5791.default","componentProperties":{"transitionDuration#201:2":{"type":"NUMBER","value":300.0,"isDefault":true}}},"499:10341":{"type":"FRAME","id":"499:10341","name":"System","absoluteBoundingBox":{"x":21926.0,"y":12151.0,"width":369.0,"height":1664.0},"isolatedAbsoluteRenderBounds":{"x":21926.0,"y":12151.0,"width":369.0,"height":1664.0},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,5374.0]],"size":{"x":369.0,"y":1664.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":10.0,"paddingRight":7.0,"paddingBottom":10.0,"paddingLeft":7.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":14.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10344","505:5156","505:5193","505:5248","511:5527"]},"511:5527":{"type":"FRAME","id":"511:5527","name":"Frame 482820","absoluteBoundingBox":{"x":21933.0,"y":13625.0,"width":355.0,"height":334.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":13625.0,"width":355.0,"height":334.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,1474.0]],"size":{"x":355.0,"y":334.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["511:5531"]},"511:5531":{"type":"TEXT","id":"511:5531","name":"So every activation had to work twice: as marketing for the brand, and as progress for the user. Brand stories had to become playable.
Product interactions had to become missions.
Rewards had to feel earned.
Collectables had to create ownership.
CRM had to point people back to something they wanted to complete.
Retail participation had to feel like the beginning of the experience, not the admin before it.","absoluteBoundingBox":{"x":21933.0,"y":13625.0,"width":355.0,"height":183.0},"isolatedAbsoluteRenderBounds":{"x":21933.263671875,"y":13627.77734375,"width":349.517578125,"height":178.671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":355.0,"y":183.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[2,2,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,0,0,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,0,0,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,2,2,2,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"So every activation had to work twice: \nas marketing for the brand, and as progress for the user.\nBrand stories had to become playable.
Product interactions had to become missions.
Rewards had to feel earned.
Collectables had to create ownership.
CRM had to point people back to something they wanted to complete.
Retail participation had to feel like the beginning of the experience, not the admin before it.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"505:5248":{"type":"FRAME","id":"505:5248","name":"Frame 482816","absoluteBoundingBox":{"x":21933.0,"y":12814.0,"width":355.0,"height":797.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":12814.0,"width":355.0,"height":803.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,663.0]],"size":{"x":355.0,"y":797.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:5239","511:5615"]},"511:5615":{"type":"FRAME","id":"511:5615","name":"System 2 diagram","absoluteBoundingBox":{"x":21933.0,"y":13231.0,"width":349.0,"height":386.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":13231.0,"width":349.0,"height":386.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.0]],"size":{"x":349.0,"y":386.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":5.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["511:5616","511:5617","511:5626"]},"511:5626":{"type":"TEXT","id":"511:5626","name":"A branded game world could not survive on novelty. Users needed reasons to participate. Brands needed reasons to invest. Retailers needed reasons to support it. The platform needed all three to keep feeding the loop.","absoluteBoundingBox":{"x":22008.0,"y":13542.75,"width":199.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":22016.65234375,"y":13551.5,"width":180.919921875,"height":42.7060546875},"relativeTransform":[[1.0,0.0,75.0],[0.0,1.0,311.75]],"size":{"x":199.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A branded game world could not survive on novelty. Users needed reasons to participate. Brands needed reasons to invest. Retailers needed reasons to support it. The platform needed all three to keep feeding the loop.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.14,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.23193359375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5620":{"type":"SVG","id":"511:5620","name":"Ellipse 1","absoluteBoundingBox":{"x":22141.955078125,"y":13462.25,"width":39.703052520752,"height":40.0381469726562},"isolatedAbsoluteRenderBounds":{"x":22141.705078125,"y":13462.0,"width":40.900390625,"height":41.2333984375},"relativeTransform":[[1.0,0.0,198.95475769043],[0.0,1.0,154.0]],"size":{"x":39.703052520752,"y":40.0381469726562},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":198.95475769043,"sizeFraction":0.0},"top":{"pixelOffset":154.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"87165b208d1d5713626013f025377252094e1936"},"511:5618":{"type":"SVG","id":"511:5618","name":"Ellipse 1","absoluteBoundingBox":{"x":22023.76171875,"y":13340.56640625,"width":31.8117961883545,"height":35.0873374938965},"isolatedAbsoluteRenderBounds":{"x":22022.828125,"y":13339.8369140625,"width":32.99609375,"height":36.0673828125},"relativeTransform":[[1.0,0.0,80.7608642578125],[0.0,1.0,32.31640625]],"size":{"x":31.8117961883545,"y":35.0873374938965},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":80.7608642578125,"sizeFraction":0.0},"top":{"pixelOffset":32.31640625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"c7883e55d09e69432467ada65d288df0ff58e75e"},"505:5240":{"type":"TEXT","id":"505:5240","name":"Matrix write up","absoluteBoundingBox":{"x":21933.0,"y":12834.0,"width":344.0,"height":442.0},"isolatedAbsoluteRenderBounds":{"x":21932.56640625,"y":12836.0849609375,"width":342.55859375,"height":385.3701171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":344.0,"y":442.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-5.0,"sizeFraction":1.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":45.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,26,26,26,26,26,26,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,26,26,26,26,26,26,26,26,26],"characters":"B2B and Retailer Logic\nThe same loop had to work commercially.\nFor brands, Wild Space became a plug-and-play gamification ecosystem: a way to launch products, tell stories, drive specific behaviours and measure engagement without building a standalone gaming platform from scratch.\nFor retailers, it offered a practical shopper proposition: store visits, dwell time, basket-building opportunities and engagement mechanics that could make the retail environment feel more progressive.\nThis made governance critical.\nWild Space needed to give partners enough freedom to create meaningful activations, but enough structure to keep every execution native to the world. \nIf every mission, character or reward felt like a thinly disguised advert, users would treat it like one. Gamers would not care. Shoppers would only use it for the discount. Children would lose interest. Retailers would struggle to justify the space.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5511":{"type":"TEXT","id":"511:5511","name":"That is what kept the platform coherent. Wild Space could expand into new mechanics and partnerships, but every addition still had to serve the same behavioural system.","absoluteBoundingBox":{"x":21933.0,"y":12725.5,"width":355.0,"height":63.0},"isolatedAbsoluteRenderBounds":{"x":21933.29296875,"y":12731.359375,"width":352.46484375,"height":53.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,207.5]],"size":{"x":355.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"That is what kept the platform coherent. Wild Space could expand into new mechanics and partnerships, but every addition still had to serve the same behavioural system.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":9.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":9.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5187":{"type":"TEXT","id":"505:5187","name":"Does it make the first action easier? Does it make participation feel more rewarding? Does it give people a reason to return?","absoluteBoundingBox":{"x":21970.0,"y":12618.5,"width":281.0,"height":76.0},"isolatedAbsoluteRenderBounds":{"x":21974.306640625,"y":12620.5849609375,"width":227.27734375,"height":74.720703125},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,100.5]],"size":{"x":281.0,"y":76.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Does it make the first action easier?\nDoes it make participation feel more rewarding?\nDoes it give people a reason to return?","lineIndentations":[1,1,1],"lineTypes":["ORDERED","ORDERED","ORDERED"],"listStartOffsets":[1,2,3],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5175":{"type":"TEXT","id":"505:5175","name":"Most importantly, the loop became a decision filter. Any future feature, brand activation or retail mechanic had to answer three questions:","absoluteBoundingBox":{"x":21933.0,"y":12529.5,"width":355.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":21933.0234375,"y":12531.5849609375,"width":346.302734375,"height":54.3642578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11.5]],"size":{"x":355.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Most importantly, the loop became a decision filter. \nAny future feature, brand activation or retail mechanic had to answer three questions:","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"499:10344":{"type":"FRAME","id":"499:10344","name":"Content","absoluteBoundingBox":{"x":21933.0,"y":12007.0,"width":355.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":12007.0,"width":355.0,"height":249.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,-144.0]],"size":{"x":355.0,"y":249.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":17.4593887329102,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10345"]},"486:97317":{"type":"TEXT","id":"486:97317","name":"Previous Case Study","absoluteBoundingBox":{"x":16754.578125,"y":16597.154296875,"width":65.4640045166016,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":16757.412109375,"y":16599.37109375,"width":60.099609375,"height":6.06640625},"relativeTransform":[[1.0,0.0,14.6999998092651],[0.0,1.0,6.47599983215332]],"size":{"x":65.4640045166016,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5252":{"type":"FRAME","id":"505:5252","name":"Frame 482817","absoluteBoundingBox":{"x":21933.0,"y":11875.0,"width":355.0,"height":276.0},"isolatedAbsoluteRenderBounds":{"x":21932.56640625,"y":11875.0,"width":355.43359375,"height":276.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,5098.0]],"size":{"x":355.0,"y":276.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["390:53532"]},"390:53506":{"type":"FRAME","id":"390:53506","name":"Hero","absoluteBoundingBox":{"x":21926.0,"y":7169.0,"width":369.0,"height":4706.0},"isolatedAbsoluteRenderBounds":{"x":21895.0,"y":7169.0,"width":431.0,"height":5728.5},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,392.0]],"size":{"x":369.0,"y":4706.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53507","390:53517"]},"390:53517":{"type":"FRAME","id":"390:53517","name":"Header + Explanation","absoluteBoundingBox":{"x":21926.0,"y":7230.0,"width":369.0,"height":5310.5},"isolatedAbsoluteRenderBounds":{"x":21895.0,"y":7230.0,"width":431.0,"height":5667.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":369.0,"y":5310.5},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":10.0,"paddingRight":10.0,"paddingBottom":10.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53518","390:53521"]},"390:53521":{"type":"FRAME","id":"390:53521","name":"Introduction","absoluteBoundingBox":{"x":21936.0,"y":7513.0,"width":349.0,"height":5189.5},"isolatedAbsoluteRenderBounds":{"x":21895.0,"y":7513.0,"width":431.0,"height":5384.5},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,283.0]],"size":{"x":349.0,"y":5189.5},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":18.0,"counterAxisSizingMode":"FIXED","children":["390:53522","498:9943","390:53523","504:11406","503:11345","504:11416","499:10645","499:10482","505:3078","505:3162"]},"505:3162":{"type":"FRAME","id":"505:3162","name":"Brand Blueprint","absoluteBoundingBox":{"x":21936.0,"y":10965.5,"width":349.0,"height":1737.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":10965.5,"width":353.03515625,"height":1932.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3452.5]],"size":{"x":349.0,"y":1737.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.0,"paddingBottom":23.0,"layoutMode":"VERTICAL","itemSpacing":4.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:3165","504:11392"]},"505:5210":{"type":"TEXT","id":"505:5210","name":"Platform Wild Space as South Africa’s digital playground — where gaming, rewards, culture and brand stories meet.","absoluteBoundingBox":{"x":21936.0,"y":10885.5,"width":339.0,"height":52.0},"isolatedAbsoluteRenderBounds":{"x":21960.2890625,"y":10887.59765625,"width":314.6796875,"height":50.7080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,110.0]],"size":{"x":339.0,"y":52.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Platform\nWild Space as South Africa’s digital playground — where gaming, rewards, culture and brand stories meet.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97337":{"type":"TEXT","id":"486:97337","name":"Home","absoluteBoundingBox":{"x":16751.912109375,"y":16353.9501953125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":16768.69921875,"y":16356.38671875,"width":16.791015625,"height":4.630859375},"relativeTransform":[[1.0,0.0,11.7600002288818],[0.0,1.0,6.27199983596802]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11446":{"type":"TEXT","id":"504:11446","name":"But Wild Space was not trying to become a global gaming franchise overnight. It had to translate those principles into a South African rewards ecosystem rooted in local culture, everyday shopping behaviour, brand participation and real-world value.","absoluteBoundingBox":{"x":21936.0,"y":10775.5,"width":339.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":21936.0234375,"y":10793.5,"width":335.72265625,"height":73.15234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":110.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"But Wild Space was not trying to become a global gaming franchise overnight. It had to translate those principles into a South African rewards ecosystem rooted in local culture, everyday shopping behaviour, brand participation and real-world value.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:3120":{"type":"FRAME","id":"505:3120","name":"Frame 482808","absoluteBoundingBox":{"x":21936.0,"y":10457.5,"width":354.0,"height":318.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":10457.5,"width":354.0,"height":318.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,97.0]],"size":{"x":354.0,"y":318.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["500:10673","505:5213"]},"500:10673":{"type":"TEXT","id":"500:10673","name":"If Wild Space was going to earn attention, data and repeat participation, it needed a role people could understand immediately, and a world brands could build inside without breaking it. The gaming references helped define the principles. Roblox showed the power of community, contribution and user participation. Pokémon Go showed how digital play could spill into the physical world. Pokémon and Funko showed the emotional pull of collecting.","absoluteBoundingBox":{"x":21936.0,"y":10457.5,"width":354.0,"height":254.0},"isolatedAbsoluteRenderBounds":{"x":21936.29296875,"y":10463.359375,"width":341.857421875,"height":227.73046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":354.0,"y":254.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"If Wild Space was going to earn attention, data and repeat participation, it needed a role people could understand immediately, and a world brands could build inside without breaking it.\nThe gaming references helped define the principles. \nRoblox showed the power of community, contribution and user participation.\nPokémon Go showed how digital play could spill into the physical world. Pokémon and Funko showed the emotional pull of collecting. ","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"paragraphSpacing":9.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":9.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97321":{"type":"COMPONENT","id":"486:97321","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small","absoluteBoundingBox":{"x":16990.15234375,"y":16431.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":16990.15234375,"y":16431.677734375,"width":73.6959991455078,"height":21.9519996643066},"relativeTransform":[[1.0,0.0,930.152404785156],[0.0,1.0,1446.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"constraintValues":{"left":{"pixelOffset":930.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1446.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97312},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":1.96000003814697,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97322","486:97323"],"componentSetId":"159:1676"},"499:10482":{"type":"FRAME","id":"499:10482","name":"Audience","absoluteBoundingBox":{"x":21936.0,"y":9555.5,"width":355.0,"height":787.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":9555.5,"width":355.0,"height":787.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2042.5]],"size":{"x":355.0,"y":787.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["502:10691","502:10748"]},"502:10748":{"type":"FRAME","id":"502:10748","name":"Carousel Audience","absoluteBoundingBox":{"x":21936.0,"y":9834.5,"width":355.0,"height":494.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":9834.5,"width":355.0,"height":494.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,279.0]],"size":{"x":355.0,"y":494.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53572"]},"502:10691":{"type":"TEXT","id":"502:10691","name":"At the same time, the platform had to appeal to a remarkably diverse set of audiences. At the same time, the platform had to appeal to a remarkably diverse set of audiences. Kids wanted play and collectability. Gamers wanted challenge, progression and status. Parents wanted safety and value. Brands wanted engagement and data. Retailers wanted shopper action and measurable outcomes.","absoluteBoundingBox":{"x":21936.0,"y":9569.5,"width":355.0,"height":253.0},"isolatedAbsoluteRenderBounds":{"x":21936.0234375,"y":9582.359375,"width":345.712890625,"height":229.58984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,14.0]],"size":{"x":355.0,"y":253.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"At the same time, the platform had to appeal to a remarkably diverse set of audiences. \nAt the same time, the platform had to appeal to a remarkably diverse set of audiences. \nKids wanted play and collectability. \nGamers wanted challenge, progression and status. \nParents wanted safety and value. \nBrands wanted engagement and data. \nRetailers wanted shopper action and measurable outcomes.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"499:10396":{"type":"TEXT","id":"499:10396","name":"Matrix write up","absoluteBoundingBox":{"x":21933.0,"y":13816.0,"width":355.0,"height":409.0},"isolatedAbsoluteRenderBounds":{"x":21933.12890625,"y":13818.0849609375,"width":353.7734375,"height":394.5048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1.0]],"size":{"x":355.0,"y":409.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[32,32,32,32,32,32,32,32,32,32,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33],"characters":"Execution\nThe strategy shaped Wild Space as a world with rules, not a content lucky dip.\nProduct-linked scans became the doorway into the experience. Hyper-casual games made participation easy to start. WildBucks made the value exchange visible. Explorers and collectables gave users something to build and care about. Unlocks created a reason to keep going. CRM could then prompt return through incomplete collections, new drops, missions and rewards.\nFrom there, the platform could scale through brand-specific quests, seasonal challenges, AR collectable hunts, physical rewards, community competitions, creator tools, live events, virtual goods, personalisation and a wider marketplace of digital and physical collectables.\nBut the work was never about throwing every possible feature into the universe and hoping something sparkled.\nIt was about defining what made each feature belong.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":9.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":9.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"32":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5573":{"type":"SVG","id":"511:5573","name":"Ellipse 1","absoluteBoundingBox":{"x":22017.37890625,"y":9389.40625,"width":48.4926300048828,"height":74.8756942749023},"isolatedAbsoluteRenderBounds":{"x":22015.66015625,"y":9389.15625,"width":50.4609375,"height":76.029296875},"relativeTransform":[[1.0,0.0,42.9892578125],[0.0,1.0,119.25]],"size":{"x":48.4926300048828,"y":74.8756942749023},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":42.9892578125,"sizeFraction":0.0},"top":{"pixelOffset":119.25,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"8c9efa4badd0960ce3b304bb87e6e2856e74ab71"},"511:5572":{"type":"SVG","id":"511:5572","name":"Ellipse 1","absoluteBoundingBox":{"x":22148.62109375,"y":9425.40625,"width":40.5619697570801,"height":40.0381469726562},"isolatedAbsoluteRenderBounds":{"x":22148.37109375,"y":9425.15625,"width":41.7421875,"height":41.2509765625},"relativeTransform":[[1.0,0.0,174.2314453125],[0.0,1.0,155.25]],"size":{"x":40.5619697570801,"y":40.0381469726562},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":174.2314453125,"sizeFraction":0.0},"top":{"pixelOffset":155.25,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"17a1c582cc8ba1f779bfd6acb36f836ee12fe22b"},"499:10642":{"type":"TEXT","id":"499:10642","name":"That created the central tension: Wild Space had to feel open enough for brands and retailers to activate inside it, but strong enough to remain undeniably Wild Space. Too much brand freedom and it would become a messy campaign cupboard. Too much platform control and it would be difficult for partners to use. To achieve the scale of ambition being discussed, the platform could not rely on novelty alone. It needed to be: strategically addictive, with enough personalisation to make each audience feel the experience was built for them.","absoluteBoundingBox":{"x":21936.0,"y":8968.0,"width":349.0,"height":220.0},"isolatedAbsoluteRenderBounds":{"x":21936.017578125,"y":8974.0,"width":345.6796875,"height":213.6533203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":349.0,"y":220.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23],"characters":"That created the central tension:\nWild Space had to feel open enough for brands and retailers to activate inside it, but strong enough to remain undeniably Wild Space. Too much brand freedom and it would become a messy campaign cupboard. Too much platform control and it would be difficult for partners to use.\nTo achieve the scale of ambition being discussed, the platform could not rely on novelty alone. It needed to be:\nstrategically addictive, with enough personalisation to make each audience feel the experience was built for them.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":9.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":9.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"23":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"504:11416":{"type":"FRAME","id":"504:11416","name":"Challenge Client","absoluteBoundingBox":{"x":21936.0,"y":8708.0,"width":349.0,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":8708.0,"width":349.0,"height":242.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1195.0]],"size":{"x":349.0,"y":242.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":9.0,"counterAxisSizingMode":"FIXED","children":["504:11417","504:11420"]},"388:26851":{"type":"COMPONENT","id":"388:26851","name":"Says=Watch Trailer, Size=Medium, Colour=Text+Arrow, State=Default","absoluteBoundingBox":{"x":21293.0,"y":5788.0,"width":135.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21293.0,"y":5788.0,"width":135.0,"height":24.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,322.0]],"size":{"x":135.0,"y":24.0},"fills":[],"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"top":{"pixelOffset":322.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":388,"localID":26869},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["388:26852","388:26853"],"componentSetId":"388:26817"},"504:11417":{"type":"TEXT","id":"504:11417","name":"So, I went back to the client to request that the brief be extended into a Brand and Experience Strategy. My reasoning was simple: with such diverse audience needs, the intelligent collection and use of data would be essential to delivering the level of personalisation required across the ecosystem. But before any of that could happen, the platform first had to earn the right to participate in a shopper's journey.","absoluteBoundingBox":{"x":21936.0,"y":8708.0,"width":349.0,"height":143.0},"isolatedAbsoluteRenderBounds":{"x":21936.09375,"y":8710.859375,"width":345.75390625,"height":138.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":349.0,"y":143.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"So, I went back to the client to request that the brief be extended into a Brand and Experience Strategy. \nMy reasoning was simple: with such diverse audience needs, the intelligent collection and use of data would be essential to delivering the level of personalisation required across the ecosystem. But before any of that could happen, the platform first had to earn the right to participate in a shopper's journey. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"503:11345":{"type":"FRAME","id":"503:11345","name":"My View Was","absoluteBoundingBox":{"x":21936.0,"y":8662.0,"width":349.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":8662.0,"width":349.0,"height":28.6533203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1149.0]],"size":{"x":349.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["503:11343"]},"504:11406":{"type":"FRAME","id":"504:11406","name":"Tension","absoluteBoundingBox":{"x":21936.0,"y":8135.0,"width":349.0,"height":509.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":8135.0,"width":349.0,"height":509.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,622.0]],"size":{"x":349.0,"y":509.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["503:11309","504:11405"]},"503:11309":{"type":"TEXT","id":"503:11309","name":"Tension Text","absoluteBoundingBox":{"x":21936.0,"y":8150.0,"width":349.0,"height":307.0},"isolatedAbsoluteRenderBounds":{"x":21936.017578125,"y":8151.96435546875,"width":347.755859375,"height":298.62548828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,15.0]],"size":{"x":349.0,"y":307.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[16,16,16,16,16,16,16,16,16,16,16],"characters":"Tension(s)\nFrom a brand development perspective, the challenge was immediately apparent: how do you create a brand that is undeniably Wild Space while still giving enough creative freedom to the brands activating within it?\n... And appeal to a Gamer audience. Aspiration: trillion dollar universe. I was intrigued.\nThen the real kicker comes in a meeting further along the week. \nWe are not just asking people to play on this platform at home. \nThey need to engage with the app whilst in-store. \nThis was not a matter of fandom building. It was a conscious, physical behaviour - scanning.\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":9.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":9.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"16":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:53523":{"type":"FRAME","id":"390:53523","name":"Brief and Caption","absoluteBoundingBox":{"x":21936.0,"y":7722.0,"width":349.0,"height":395.0},"isolatedAbsoluteRenderBounds":{"x":21895.0,"y":7722.0,"width":431.0,"height":395.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,209.0]],"size":{"x":349.0,"y":395.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":41.0,"bottom":0.0,"left":41.0},"strokeWeight":41.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":15.0,"paddingRight":15.0,"paddingBottom":15.0,"paddingLeft":15.0,"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["390:53524","390:53526"]},"504:11364":{"type":"TEXT","id":"504:11364","name":"The purpose was to enrich lives through play, making digital interaction rewarding and fun. The essence was connecting worlds, crafting stories and creating value. The mission was to create a playful, rewarding digital universe where people could connect, explore and grow. The values were not there to decorate a strategy slide and mind their business in the corner. They became rules for how the platform should behave. Innovation gave Wild Space permission to experiment with AR, digital missions, collectables and evolving mechanics. Community gave people a reason to participate beyond the transaction. Integrity made safety, transparency and parental confidence non-negotiable. Inclusivity rooted the platform in South Africa’s diversity. Creativity gave brands, users and the platform room to build. Together, they protected the balance Wild Space needed: enough flexibility for partners to create inside the world, and enough consistency for users to recognise what kind of world they were entering.","absoluteBoundingBox":{"x":21936.0,"y":10992.5,"width":344.0,"height":494.0},"isolatedAbsoluteRenderBounds":{"x":21936.12890625,"y":11001.5,"width":342.96484375,"height":478.58984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,18.0]],"size":{"x":344.0,"y":494.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The purpose was to enrich lives through play, making digital interaction rewarding and fun. \nThe essence was connecting worlds, crafting stories and creating value. \nThe mission was to create a playful, rewarding digital universe where people could connect, explore and grow.\nThe values were not there to decorate a strategy slide and mind their business in the corner. They became rules for how the platform should behave.\nInnovation gave Wild Space permission to experiment with AR, digital missions, collectables and evolving mechanics.\nCommunity gave people a reason to participate beyond the transaction.\nIntegrity made safety, transparency and parental confidence non-negotiable.\nInclusivity rooted the platform in South Africa’s diversity.\nCreativity gave brands, users and the platform room to build.\nTogether, they protected the balance Wild Space needed: enough flexibility for partners to create inside the world, and enough consistency for users to recognise what kind of world they were entering.","lineIndentations":[0,0,0,0,1,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","ORDERED","ORDERED","ORDERED","ORDERED","ORDERED","NONE"],"listStartOffsets":[null,null,null,null,1,2,3,4,5],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53526":{"type":"TEXT","id":"390:53526","name":"Context This was one of those briefs you read twice. RCL Foods wanted Wild Space to behave like a gaming universe, but it also had to work as a South African rewards platform for shoppers, brands and retailers. The brief was not simply to make loyalty feel fun. It was to give a marketing-led platform enough identity, utility and repeat value to stand on its own.","absoluteBoundingBox":{"x":21933.0,"y":7949.0,"width":355.0,"height":153.0},"isolatedAbsoluteRenderBounds":{"x":21933.29296875,"y":7951.4150390625,"width":349.513671875,"height":146.7255859375},"relativeTransform":[[1.0,0.0,-3.0],[0.0,1.0,227.0]],"size":{"x":355.0,"y":153.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[5,5,5,5,5,5,5,5],"characters":"Context\nThis was one of those briefs you read twice.\nRCL Foods wanted Wild Space to behave like a gaming universe, but it also had to work as a South African rewards platform for shoppers, brands and retailers. The brief was not simply to make loyalty feel fun. It was to give a marketing-led platform enough identity, utility and repeat value to stand on its own.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97341":{"mainComponentId":"486:96982","type":"INSTANCE","id":"486:97341","name":"HouseSimple","absoluteBoundingBox":{"x":17200.9765625,"y":16342.26953125,"width":15.9999990463257,"height":14.9999990463257},"isolatedAbsoluteRenderBounds":{"x":17200.9765625,"y":16342.26953125,"width":16.0,"height":15.0},"relativeTransform":[[1.0,0.0,10.9760007858276],[0.0,1.0,3.27000045776367]],"size":{"x":15.9999990463257,"y":14.9999990463257},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I486:97341;1693:10956","I486:97341;1693:10957"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":15.9999990463257,"y":14.9999990463257}},"componentId":"486:96982"},{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"486:96982"}]},"390:53524":{"type":"FRAME","id":"390:53524","name":"Brief","absoluteBoundingBox":{"x":21983.0,"y":7737.0,"width":255.0,"height":197.0},"isolatedAbsoluteRenderBounds":{"x":21983.0,"y":7737.0,"width":265.0,"height":205.0},"relativeTransform":[[1.0,0.0,47.0],[0.0,1.0,15.0]],"size":{"x":255.0,"y":197.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","maxWidth":255.0,"strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":6.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"paddingTop":10.0,"paddingRight":10.0,"paddingBottom":10.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53525"]},"146:966":{"id":"146:966","assetId":"VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864","type":"VARIABLE_COLLECTION","name":"Global Colors","defaultModeId":"712:1","modes":[{"modeId":"712:1","name":"Mode 1"}]},"390:53522":{"type":"TEXT","id":"390:53522","name":"Snapshot","absoluteBoundingBox":{"x":21936.0,"y":7513.0,"width":355.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":21936.34375,"y":7515.4150390625,"width":53.740234375,"height":12.23828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":355.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Snapshot","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53518":{"type":"FRAME","id":"390:53518","name":"Header + Explanations","absoluteBoundingBox":{"x":21936.0,"y":7240.0,"width":349.0,"height":258.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":7240.0,"width":349.0,"height":258.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":349.0,"y":258.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":7.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53519","390:53520"]},"390:53520":{"type":"TEXT","id":"390:53520","name":"A gaming-universe ambition, built for a loyalty platform. . Role: Product & Behavioural Strategy Lead (Experience & Growth) Focus: Behavioural adoption, audience architecture, reward logic, UX, CRM and partner propositions I turned a branded loyalty brief with Pokémon-sized ambition into a brand world and behaviour system built to make people scan, play, earn, collect and return.","absoluteBoundingBox":{"x":21936.0,"y":7281.0,"width":349.0,"height":277.0},"isolatedAbsoluteRenderBounds":{"x":21936.0703125,"y":7284.2890625,"width":345.630859375,"height":206.166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,41.0]],"size":{"x":349.0,"y":277.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,35,35,35,35,35,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34],"characters":"A gaming-universe ambition, built for a loyalty platform.\n .  \nRole: Product & Behavioural Strategy Lead (Experience & Growth)\nFocus: Behavioural adoption, audience architecture, reward logic, UX, CRM and partner propositions\nI turned a branded loyalty brief with Pokémon-sized ambition into a brand world and behaviour system built to make people scan, play, earn, collect and return.\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":144.632766723633,"lineHeightPercentFontSize":175.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"35":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","inheritTextStyleId":"143:964","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"34":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"33":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":50.0,"listSpacing":36.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":48.6000022888184,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17516","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:53519":{"type":"TEXT","id":"390:53519","name":"Wild Space","absoluteBoundingBox":{"x":21936.0,"y":7240.0,"width":349.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":21936.08203125,"y":7242.869140625,"width":174.998046875,"height":33.0703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":349.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wild Space","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:390:46545","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:46545","fontSize":52.2896690368652,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.2896690368652,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:46545","fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:46545","fontSize":34.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53525":{"type":"TEXT","id":"390:53525","name":"Brief: Wild Space Brand Strategy Brand: RCL Foods Product: gamified, third-party loyalty and rewards platform for RCL Foods’ brands to activate on. Competitors to look at: Pokémon and Roblox Primary audience: gamers Use case: In-store participation and at-home gaming","absoluteBoundingBox":{"x":21993.0,"y":7747.0,"width":235.0,"height":173.0},"isolatedAbsoluteRenderBounds":{"x":21993.30859375,"y":7761.82421875,"width":210.5625,"height":145.83984375},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":235.0,"y":173.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14],"characters":"Brief: Wild Space Brand Strategy\nBrand: RCL Foods\nProduct: gamified, third-party loyalty and rewards platform for RCL Foods’ brands to activate on.\nCompetitors to look at: Pokémon and Roblox\nPrimary audience: gamers\nUse case: In-store participation and at-home gaming","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:390:49750","fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":8.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":10.5623874664307,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:390:49750","fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4059677124023,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","inheritTextStyleId":"390:49750","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:53507":{"type":"FRAME","id":"390:53507","name":"Awards","absoluteBoundingBox":{"x":21926.0,"y":7169.0,"width":369.0,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":21926.0,"y":7169.0,"width":369.0,"height":46.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":369.0,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0941176488995552,"b":0.152941182255745,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.404907375574112,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":-10.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53508"]},"390:53603":{"type":"FRAME","id":"390:53603","name":"Frame 482760","absoluteBoundingBox":{"x":22213.359375,"y":14652.16015625,"width":48.6399993896484,"height":33.9200019836426},"isolatedAbsoluteRenderBounds":{"x":22213.359375,"y":14652.16015625,"width":48.640625,"height":33.9200019836426},"relativeTransform":[[1.0,0.0,270.359985351562],[0.0,1.0,0.159997940063477]],"size":{"x":48.6399993896484,"y":33.9200019836426},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53604"]},"499:10346":{"type":"TEXT","id":"499:10346","name":"The loop gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. It turned a one-off scan into cumulative progress.","absoluteBoundingBox":{"x":21933.0,"y":12286.5,"width":355.0,"height":92.0},"isolatedAbsoluteRenderBounds":{"x":21933.12890625,"y":12289.5,"width":341.99609375,"height":88.8056640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,16.5]],"size":{"x":355.0,"y":92.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The loop gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. \nIt turned a one-off scan into cumulative progress.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:53514":{"type":"TEXT","id":"390:53514","name":"4M+ WildBucks generated","absoluteBoundingBox":{"x":22123.3203125,"y":7175.0,"width":43.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":22122.30859375,"y":7178.89599609375,"width":43.767578125,"height":30.69384765625},"relativeTransform":[[1.0,0.0,3.98000144958496],[0.0,1.0,1.6200008392334]],"size":{"x":43.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.560000002384186},"radius":1.12000000476837,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207],"characters":"4M+ \nWildBucks\ngenerated","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9846935272217,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":3.64000010490417,"lineHeightPx":4.95040035247803,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.96000003814697,"lineHeightPx":9.76640033721924,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":17.9200000762939,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:53510":{"type":"TEXT","id":"390:53510","name":"77k+ downloads during 2024 cycle*","absoluteBoundingBox":{"x":21931.0,"y":7175.0,"width":46.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":21929.98828125,"y":7178.0,"width":47.048828125,"height":31.58984375},"relativeTransform":[[1.0,0.0,2.48000144958496],[0.0,1.0,1.6200008392334]],"size":{"x":46.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.560000002384186},"radius":1.12000000476837,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207],"characters":"77k+ \ndownloads\nduring 2024 cycle*","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9846935272217,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":3.64000010490417,"lineHeightPx":4.95040035247803,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.96000003814697,"lineHeightPx":9.76640033721924,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":17.9200000762939,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"486:97280":{"type":"TEXT","id":"486:97280","name":"Home","absoluteBoundingBox":{"x":16959.19921875,"y":16023.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16989.17578125,"y":16028.4521484375,"width":29.984375,"height":8.2685546875},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96936":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96936","name":"ArrowRight","absoluteBoundingBox":{"x":17066.0,"y":15839.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":17066.0,"y":15839.0,"width":24.0,"height":24.0},"relativeTransform":[[6.12323426292584e-17,1.0,144.0],[-1.0,6.12323426292584e-17,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96936;1693:10820","I486:96936;1693:10821","I486:96936;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"390:49496":{"type":"FRAME","id":"390:49496","name":"Tablet","absoluteBoundingBox":{"x":21059.0,"y":6777.0,"width":800.0,"height":9151.0},"isolatedAbsoluteRenderBounds":{"x":21059.0,"y":6777.0,"width":800.0,"height":9151.0},"relativeTransform":[[1.0,0.0,1408.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":9151.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["486:97134","390:49497"]},"390:49590":{"type":"FRAME","id":"390:49590","name":"Frame 482790","absoluteBoundingBox":{"x":21097.0,"y":15465.400390625,"width":446.720031738281,"height":68.4799957275391},"isolatedAbsoluteRenderBounds":{"x":21097.0,"y":15465.400390625,"width":696.958984375,"height":68.48046875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,88.0]],"size":{"x":446.720031738281,"y":68.4799957275391},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.64000004529953,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":72.3199996948242,"primaryAxisSizingMode":"FIXED","children":["390:49591","390:49593","390:49595","390:49597"]},"390:49598":{"type":"TEXT","id":"390:49598","name":"77k+ downloads during 2024 cycle*","absoluteBoundingBox":{"x":21703.8203125,"y":15468.8203125,"width":83.0,"height":61.0},"isolatedAbsoluteRenderBounds":{"x":21701.97265625,"y":15474.220703125,"width":86.03125,"height":57.3359375},"relativeTransform":[[1.0,0.0,7.13999938964844],[0.0,1.0,3.42000198364258]],"size":{"x":83.0,"y":61.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.02400004863739},"radius":2.04800009727478,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207],"characters":"77k+ \ndownloads\nduring 2024 cycle*","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":25.6000003814697,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0577239990234,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":6.65600061416626,"lineHeightPx":9.05216121673584,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":16.3840007781982,"lineHeightPx":17.8585605621338,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":32.7680015563965,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:49596":{"type":"TEXT","id":"390:49596","name":"251,000+ unique, trackable sessions","absoluteBoundingBox":{"x":21475.220703125,"y":15470.640625,"width":137.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":21473.33984375,"y":15477.2529296875,"width":139.19140625,"height":52.552734375},"relativeTransform":[[1.0,0.0,12.1399993896484],[0.0,1.0,5.23999786376953]],"size":{"x":137.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.02400004863739},"radius":2.04800009727478,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,208,208,208,208,208,208,208,208],"characters":"251,000+\nunique, trackable \nsessions","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":25.6000003814697,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0577239990234,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":6.65600061416626,"lineHeightPx":7.25504112243652,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":16.3840007781982,"lineHeightPx":17.8585605621338,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":32.7680015563965,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:49593":{"type":"FRAME","id":"390:49593","name":"Frame 482761","absoluteBoundingBox":{"x":21266.599609375,"y":15465.400390625,"width":124.159996032715,"height":67.8400039672852},"isolatedAbsoluteRenderBounds":{"x":21266.599609375,"y":15465.400390625,"width":124.16015625,"height":67.8400039672852},"relativeTransform":[[1.0,0.0,169.600006103516],[0.0,1.0,0.0]],"size":{"x":124.159996032715,"y":67.8400039672852},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49594"]},"486:97265":{"type":"COMPONENT","id":"486:97265","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium","absoluteBoundingBox":{"x":16943.30078125,"y":16255.400390625,"width":155.399993896484,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16943.30078125,"y":16255.400390625,"width":155.400390625,"height":39.400390625},"relativeTransform":[[1.0,0.0,883.299987792969],[0.0,1.0,1270.40002441406]],"size":{"x":155.399993896484,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":883.299987792969,"sizeFraction":0.0},"top":{"pixelOffset":1270.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97256},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-1.39999997615814,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97266","486:97267"],"componentSetId":"159:1676"},"511:5617":{"type":"GROUP","id":"511:5617","name":"Group 1","absoluteBoundingBox":{"x":21943.0,"y":13308.25,"width":329.000793457031,"height":229.5},"isolatedAbsoluteRenderBounds":{"x":21943.0,"y":13308.25,"width":329.000793457031,"height":229.5},"relativeTransform":[[1.0,0.0,9.99960327148438],[0.0,1.0,77.25]],"size":{"x":329.000793457031,"y":229.5},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["511:5618","511:5619","511:5620","511:5621","511:5622","511:5623","511:5624","511:5625"]},"390:49592":{"type":"TEXT","id":"390:49592","name":"4M+ WildBucks generated","absoluteBoundingBox":{"x":21106.640625,"y":15468.8203125,"width":78.0,"height":61.0},"isolatedAbsoluteRenderBounds":{"x":21104.79296875,"y":15475.8583984375,"width":80.03125,"height":55.6982421875},"relativeTransform":[[1.0,0.0,9.63999938964844],[0.0,1.0,3.42000198364258]],"size":{"x":78.0,"y":61.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.02400004863739},"radius":2.04800009727478,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207],"characters":"4M+ \nWildBucks\ngenerated","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":25.6000003814697,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0577239990234,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":6.65600061416626,"lineHeightPx":9.05216121673584,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":16.3840007781982,"lineHeightPx":17.8585605621338,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":32.7680015563965,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"502:10818":{"type":"CODE_INSTANCE","id":"502:10818","name":"Code layer 1","absoluteBoundingBox":{"x":21079.0,"y":14697.400390625,"width":760.0,"height":680.0},"isolatedAbsoluteRenderBounds":{"x":21079.0,"y":14697.400390625,"width":760.0,"height":680.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,388.0]],"size":{"x":760.0,"y":680.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code215_5791.default","componentProperties":{"transitionDuration#201:2":{"type":"NUMBER","value":300.0,"isDefault":true}}},"498:10058":{"type":"FRAME","id":"498:10058","name":"System","absoluteBoundingBox":{"x":21068.0,"y":12192.400390625,"width":782.0,"height":2117.0},"isolatedAbsoluteRenderBounds":{"x":21068.0,"y":12192.400390625,"width":782.0,"height":2117.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,5376.0]],"size":{"x":782.0,"y":2117.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":10.0,"paddingRight":10.0,"paddingLeft":10.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["498:10061","505:5157","505:5194","505:5249","511:5528"]},"486:96948":{"type":"COMPONENT","id":"486:96948","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large","absoluteBoundingBox":{"x":16908.0,"y":15898.0,"width":222.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16908.0,"y":15898.0,"width":222.0,"height":56.0},"relativeTransform":[[1.0,0.0,848.0],[0.0,1.0,913.0]],"size":{"x":222.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":848.0,"sizeFraction":0.0},"top":{"pixelOffset":913.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96953},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96950","486:96949"],"componentSetId":"159:1676"},"511:5532":{"type":"TEXT","id":"511:5532","name":"So every activation had to work twice: as marketing for the brand, and as progress for the user. Brand stories had to become playable.
Product interactions had to become missions.
Rewards had to feel earned.
Collectables had to create ownership.
CRM had to point people back to something they wanted to complete.
Retail participation had to feel like the beginning of the experience, not the admin before it.","absoluteBoundingBox":{"x":21086.0,"y":14079.400390625,"width":746.0,"height":185.0},"isolatedAbsoluteRenderBounds":{"x":21086.3515625,"y":14084.8720703125,"width":680.021484375,"height":208.765625},"relativeTransform":[[1.0,0.0,8.0],[0.0,1.0,0.0]],"size":{"x":746.0,"y":185.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":8.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[2,2,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"So every activation had to work twice: \nas marketing for the brand, and as progress for the user.\nBrand stories had to become playable.
Product interactions had to become missions.
Rewards had to feel earned.
Collectables had to create ownership.
CRM had to point people back to something they wanted to complete.
Retail participation had to feel like the beginning of the experience, not the admin before it.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"505:5249":{"type":"FRAME","id":"505:5249","name":"Frame 482816","absoluteBoundingBox":{"x":21078.0,"y":13438.400390625,"width":762.0,"height":627.0},"isolatedAbsoluteRenderBounds":{"x":21078.0,"y":13438.400390625,"width":762.0,"height":661.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,1246.0]],"size":{"x":762.0,"y":627.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":47.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:5237","511:5603"]},"390:49594":{"type":"TEXT","id":"390:49594","name":"15% in-store QR engagement vs 2% benchmark","absoluteBoundingBox":{"x":21272.1796875,"y":15468.3203125,"width":113.0,"height":62.0},"isolatedAbsoluteRenderBounds":{"x":21270.52734375,"y":15474.9658203125,"width":115.71484375,"height":54.6396484375},"relativeTransform":[[1.0,0.0,5.57999801635742],[0.0,1.0,2.92000198364258]],"size":{"x":113.0,"y":62.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.02400004863739},"radius":2.04800009727478,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"15%\nin-store QR engagement vs  \n2% benchmark","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":25.6000003814697,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0577239990234,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":6.65600061416626,"lineHeightPx":9.05216121673584,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":16.3840007781982,"lineHeightPx":17.8585605621338,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":32.7680015563965,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"511:5614":{"type":"TEXT","id":"511:5614","name":"A branded game world could not survive on novelty. Users needed reasons to participate. Brands needed reasons to invest. Retailers needed reasons to support it. The platform needed all three to keep feeding the loop.","absoluteBoundingBox":{"x":21544.6796875,"y":13898.1767578125,"width":216.639343261719,"height":63.1411247253418},"isolatedAbsoluteRenderBounds":{"x":21554.099609375,"y":13907.4609375,"width":196.955078125,"height":47.30078125},"relativeTransform":[[1.0,0.0,56.6803283691406],[0.0,1.0,459.776000976562]],"size":{"x":216.639343261719,"y":63.1411247253418},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A branded game world could not survive on novelty. Users needed reasons to participate. Brands needed reasons to invest. Retailers needed reasons to support it. The platform needed all three to keep feeding the loop.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.62047958374023,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.152409591674805,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":10.0502519607544,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5605":{"type":"GROUP","id":"511:5605","name":"Group 1","absoluteBoundingBox":{"x":21488.0,"y":13642.890625,"width":329.998291015625,"height":249.842849731445},"isolatedAbsoluteRenderBounds":{"x":21488.0,"y":13642.890625,"width":329.998291015625,"height":249.842849731445},"relativeTransform":[[1.0,0.0,0.0008544921875],[0.0,1.0,204.489929199219]],"size":{"x":329.998291015625,"y":249.842849731445},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["511:5606","511:5607","511:5608","511:5609","511:5610","511:5611","511:5612","511:5613"]},"486:97319":{"type":"TEXT","id":"486:97319","name":"Back to Top","absoluteBoundingBox":{"x":16751.9921875,"y":16522.154296875,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":16760.279296875,"y":16524.591796875,"width":33.78125,"height":5.841796875},"relativeTransform":[[1.0,0.0,7.84000015258789],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5577":{"type":"TEXT","id":"511:5577","name":"RETAILERS Give participation a place to happen
","absoluteBoundingBox":{"x":22060.748046875,"y":9464.34375,"width":100.5,"height":40.5},"isolatedAbsoluteRenderBounds":{"x":22066.005859375,"y":9471.01953125,"width":89.99609375,"height":21.54296875},"relativeTransform":[[1.0,0.0,86.357421875],[0.0,1.0,194.1875]],"size":{"x":100.5,"y":40.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":86.357421875,"sizeFraction":0.0},"top":{"pixelOffset":194.1875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RETAILERS\nGive participation a place to happen
","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5613":{"type":"TEXT","id":"511:5613","name":"RETAILERS Store traffic, dwell time, basket-building ∴ in-store participation,product discovery, innovation cue
","absoluteBoundingBox":{"x":21663.365234375,"y":13759.3759765625,"width":154.633071899414,"height":44.0899200439453},"isolatedAbsoluteRenderBounds":{"x":21676.5234375,"y":13756.6689453125,"width":127.904296875,"height":42.1005859375},"relativeTransform":[[1.0,0.0,175.366119384766],[0.0,1.0,116.4853515625]],"size":{"x":154.633071899414,"y":44.0899200439453},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":175.366119384766,"sizeFraction":0.0},"top":{"pixelOffset":116.4853515625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RETAILERS\nStore traffic, dwell time, basket-building\n∴ in-store participation,product discovery, innovation cue
","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.53184032440186,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.130636806488037,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":8.614501953125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5612":{"type":"TEXT","id":"511:5612","name":"BRANDS Low-barrier gamification, campaign value, 1PD ∴ missions, characters,data capture, product interaction","absoluteBoundingBox":{"x":21488.0,"y":13718.0068359375,"width":158.560241699219,"height":48.4444732666016},"isolatedAbsoluteRenderBounds":{"x":21490.169921875,"y":13722.2998046875,"width":153.111328125,"height":42.0341796875},"relativeTransform":[[1.0,0.0,-0.00079345703125],[0.0,1.0,75.1162109375]],"size":{"x":158.560241699219,"y":48.4444732666016},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-0.00079345703125,"sizeFraction":0.0},"top":{"pixelOffset":75.1162109375,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"BRANDS\nLow-barrier gamification, campaign value, 1PD\n∴ missions, characters,data capture, product interaction","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.53184032440186,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.130636806488037,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":8.614501953125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"369:88821":{"id":"369:88821","type":"VARIABLE","assetId":"VariableID:adbe577213b825e9189a647874c48e2267a44b3f/712:860","name":"GlobalColors/Neutral/100","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864","codeSyntax":{},"valuesByMode":{"712:1":{"r":0.0,"g":0.0,"b":0.0,"a":1.0}}},"486:96982":{"type":"COMPONENT","id":"486:96982","name":"HouseSimple","overrideKey":"1693:10955","absoluteBoundingBox":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,20.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["486:96983","486:96984"]},"511:5611":{"type":"TEXT","id":"511:5611","name":"USERS Value, progress, ownership
∴ collectables, play, rewards","absoluteBoundingBox":{"x":21604.396484375,"y":13642.890625,"width":97.1979141235352,"height":50.0774421691895},"isolatedAbsoluteRenderBounds":{"x":21613.60546875,"y":13648.18359375,"width":77.37109375,"height":40.7705078125},"relativeTransform":[[1.0,0.0,116.39665222168],[0.0,1.0,0.0]],"size":{"x":97.1979141235352,"y":50.0774421691895},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":116.39665222168,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1],"characters":"USERS\nValue, progress, ownership
∴ collectables, play, rewards","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.53184032440186,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.130636806488037,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":8.614501953125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{"1":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"511:5616":{"type":"TEXT","id":"511:5616","name":"The platform only worked if the exchange felt valuable on every side.","absoluteBoundingBox":{"x":21933.0,"y":13247.25,"width":349.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":21942.1640625,"y":13264.5302734375,"width":330.40234375,"height":22.853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,16.25]],"size":{"x":349.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The platform only worked if the exchange felt valuable on every side.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.2,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5610":{"type":"TEXT","id":"511:5610","name":"WILD SPACE A repeatable participation platform
","absoluteBoundingBox":{"x":21586.431640625,"y":13848.6435546875,"width":128.124526977539,"height":44.0899200439453},"isolatedAbsoluteRenderBounds":{"x":21601.453125,"y":13854.9365234375,"width":97.9453125,"height":24.0341796875},"relativeTransform":[[1.0,0.0,98.4315872192383],[0.0,1.0,205.7529296875]],"size":{"x":128.124526977539,"y":44.0899200439453},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":98.4315872192383,"sizeFraction":0.0},"top":{"pixelOffset":205.7529296875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WILD SPACE\nA repeatable participation platform
","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.53184032440186,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.130636806488037,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":8.614501953125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5609":{"type":"SVG","id":"511:5609","name":"Ellipse 1","absoluteBoundingBox":{"x":21558.703125,"y":13771.3505859375,"width":47.6099243164062,"height":81.5126800537109},"isolatedAbsoluteRenderBounds":{"x":21556.818359375,"y":13771.078125,"width":49.767578125,"height":82.6640625},"relativeTransform":[[1.0,0.0,70.7023391723633],[0.0,1.0,128.4599609375]],"size":{"x":47.6099243164062,"y":81.5126800537109},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":70.7023391723633,"sizeFraction":0.0},"top":{"pixelOffset":128.4599609375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.544319927692413,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"0d4a687a8d5cc24d2a53033910dd1b03f15bc2b0"},"511:5607":{"type":"SVG","id":"511:5607","name":"Ellipse 1","absoluteBoundingBox":{"x":21698.650390625,"y":13680.44921875,"width":37.799186706543,"height":65.3183975219727},"isolatedAbsoluteRenderBounds":{"x":21698.37890625,"y":13679.8154296875,"width":39.826171875,"height":66.224609375},"relativeTransform":[[1.0,0.0,210.650329589844],[0.0,1.0,37.55859375]],"size":{"x":37.799186706543,"y":65.3183975219727},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":210.650329589844,"sizeFraction":0.0},"top":{"pixelOffset":37.55859375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.544319927692413,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"5644ae34fe617366c415edcece9376bb4410698b"},"369:88818":{"id":"369:88818","assetId":"VariableCollectionId:3483a17f47092ebae54aec9ddf3da27a02682b3e/38:332","type":"VARIABLE_COLLECTION","name":"Collection 1","defaultModeId":"38:0","modes":[{"modeId":"38:0","name":"Neutral"}]},"505:5237":{"type":"FRAME","id":"505:5237","name":"Frame 482815","absoluteBoundingBox":{"x":21078.0,"y":13438.400390625,"width":363.0,"height":657.0},"isolatedAbsoluteRenderBounds":{"x":21078.0,"y":13438.400390625,"width":363.0,"height":657.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":363.0,"y":657.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["505:5238"]},"505:5238":{"type":"TEXT","id":"505:5238","name":"Matrix write up","absoluteBoundingBox":{"x":21093.0,"y":13446.400390625,"width":348.0,"height":641.0},"isolatedAbsoluteRenderBounds":{"x":21093.021484375,"y":13449.095703125,"width":343.501953125,"height":595.5419921875},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,8.0]],"size":{"x":348.0,"y":641.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":15.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":8.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-8.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25],"characters":"B2B and Retailer Logic\nThe same loop had to work commercially.\nFor brands, Wild Space became a plug-and-play gamification ecosystem: a way to launch products, tell stories, drive specific behaviours and measure engagement without building a standalone gaming platform from scratch.\nFor retailers, it offered a practical shopper proposition: store visits, dwell time, basket-building opportunities and engagement mechanics that could make the retail environment feel more progressive.\nThis made governance critical.\nWild Space needed to give partners enough freedom to create meaningful activations, but enough structure to keep every execution native to the world. If every mission, character or reward felt like a thinly disguised advert, users would treat it like one. Gamers would not care. Shoppers would only use it for the discount. Children would lose interest. Retailers would struggle to justify the space.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"389:38591":{"type":"RECTANGLE","id":"389:38591","name":"image 9","absoluteBoundingBox":{"x":14069.0,"y":16220.0,"width":1395.0,"height":593.0},"isolatedAbsoluteRenderBounds":{"x":14069.0,"y":16220.0,"width":1395.0,"height":593.0},"relativeTransform":[[1.0,0.0,-84.0],[0.0,1.0,-33.0]],"size":{"x":1395.0,"y":593.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"58c1247639b31f38100514d797cfa04e93bd55fd","originalImageWidth":1264,"originalImageHeight":613,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":-84.0,"sizeFraction":0.0},"top":{"pixelOffset":-33.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"in case study wild space tile","ariaAttributes":{},"interactions":[]},"505:5157":{"type":"FRAME","id":"505:5157","name":"Frame 482812","absoluteBoundingBox":{"x":21078.0,"y":12602.400390625,"width":762.0,"height":294.0},"isolatedAbsoluteRenderBounds":{"x":21069.0,"y":12602.400390625,"width":780.0,"height":294.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,410.0]],"size":{"x":762.0,"y":294.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":9.0,"bottom":0.0,"left":9.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["498:10063","505:5163"]},"498:10063":{"type":"TEXT","id":"498:10063","name":"The loop gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. It turned a one-off scan into cumulative progress.","absoluteBoundingBox":{"x":21078.5,"y":12657.900390625,"width":366.0,"height":183.0},"isolatedAbsoluteRenderBounds":{"x":21078.529296875,"y":12663.650390625,"width":364.650390625,"height":177.4296875},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,55.5]],"size":{"x":366.0,"y":183.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The loop gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. \nIt turned a one-off scan into cumulative progress.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"498:10062":{"type":"CODE_INSTANCE","id":"498:10062","name":"Code layer 3","absoluteBoundingBox":{"x":21078.0,"y":12202.400390625,"width":762.0,"height":375.0},"isolatedAbsoluteRenderBounds":{"x":21078.0,"y":12202.400390625,"width":762.0,"height":375.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":762.0,"y":375.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code215_5794.default","componentProperties":{"text#214:0":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"390:49526":{"type":"TEXT","id":"390:49526","name":"Strategic System","absoluteBoundingBox":{"x":21082.0,"y":11956.400390625,"width":754.0,"height":236.0},"isolatedAbsoluteRenderBounds":{"x":21082.16015625,"y":11959.095703125,"width":750.513671875,"height":228.8974609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":754.0,"y":236.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"Strategic System\nFrom there, the ecosystem had to be designed for growth, not just launch.\nFirst Outpost could be the starting point, but Wild Space needed a structure that could hold more games, rewards, characters, collectables, brand stories, retail triggers and CRM moments over time without becoming a pile of disconnected features.\nSo I built the strategy around a repeatable participation loop, which gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. ","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"31":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:49500":{"type":"FRAME","id":"390:49500","name":"Hero","absoluteBoundingBox":{"x":21059.0,"y":7208.39990234375,"width":800.0,"height":4748.0},"isolatedAbsoluteRenderBounds":{"x":21038.0,"y":7208.39990234375,"width":842.0,"height":5072.00048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,392.0]],"size":{"x":800.0,"y":4748.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":15.0,"paddingRight":15.0,"paddingBottom":15.0,"paddingLeft":15.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49501","390:49511"]},"505:3163":{"type":"FRAME","id":"505:3163","name":"Brand Blueprint","absoluteBoundingBox":{"x":21082.0,"y":10849.400390625,"width":754.0,"height":1089.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":10849.400390625,"width":754.0,"height":1107.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3269.0]],"size":{"x":754.0,"y":1089.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":23.0,"paddingBottom":23.0,"layoutMode":"VERTICAL","itemSpacing":4.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:3166","504:11393"]},"390:53508":{"type":"FRAME","id":"390:53508","name":"Results Block ","absoluteBoundingBox":{"x":21926.0,"y":7173.3798828125,"width":368.27001953125,"height":37.2400016784668},"isolatedAbsoluteRenderBounds":{"x":21926.0,"y":7173.3798828125,"width":368.27001953125,"height":37.240234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.3799991607666]],"size":{"x":368.27001953125,"y":37.2400016784668},"fills":[],"strokeAlign":"INSIDE","maxWidth":379.75,"strokes":[],"strokeWeight":0.280000001192093,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":2.51999998092651,"paddingLeft":2.51999998092651,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":37.4500007629395,"children":["390:53509","390:53511","390:53513","390:53515"]},"498:10049":{"type":"FRAME","id":"498:10049","name":"Content","absoluteBoundingBox":{"x":19789.5,"y":13925.5,"width":1131.0,"height":386.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":13925.5,"width":1131.0,"height":386.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,-148.5]],"size":{"x":1131.0,"y":386.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":17.4593887329102,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["498:10050"]},"505:3166":{"type":"FRAME","id":"505:3166","name":"Brand Blueprint","absoluteBoundingBox":{"x":21082.0,"y":10872.400390625,"width":754.0,"height":497.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":10872.400390625,"width":754.0,"height":497.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,23.0]],"size":{"x":754.0,"y":497.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":4.0,"counterAxisSizingMode":"FIXED","children":["504:11361","504:11362"]},"504:11362":{"type":"TEXT","id":"504:11362","name":"The purpose was to enrich lives through play, making digital interaction rewarding and fun. The essence was connecting worlds, crafting stories and creating value. The mission was to create a playful, rewarding digital universe where people could connect, explore and grow. The values were not there to decorate a strategy slide and mind their business in the corner. They became rules for how the platform should behave. Innovation gave Wild Space permission to experiment with AR, digital missions, collectables and evolving mechanics. Community gave people a reason to participate beyond the transaction. Integrity made safety, transparency and parental confidence non-negotiable. Inclusivity rooted the platform in South Africa’s diversity. Creativity gave brands, users and the platform room to build. Together, they protected the balance Wild Space needed: enough flexibility for partners to create inside the world, and enough consistency for users to recognise what kind of world they were entering.","absoluteBoundingBox":{"x":21082.0,"y":10901.400390625,"width":754.0,"height":468.0},"isolatedAbsoluteRenderBounds":{"x":21082.390625,"y":10908.212890625,"width":748.46484375,"height":456.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,29.0]],"size":{"x":754.0,"y":468.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The purpose was to enrich lives through play, making digital interaction rewarding and fun. \nThe essence was connecting worlds, crafting stories and creating value. \nThe mission was to create a playful, rewarding digital universe where people could connect, explore and grow.\nThe values were not there to decorate a strategy slide and mind their business in the corner. They became rules for how the platform should behave.\nInnovation gave Wild Space permission to experiment with AR, digital missions, collectables and evolving mechanics.\nCommunity gave people a reason to participate beyond the transaction.\nIntegrity made safety, transparency and parental confidence non-negotiable.\nInclusivity rooted the platform in South Africa’s diversity.\nCreativity gave brands, users and the platform room to build.\nTogether, they protected the balance Wild Space needed: enough flexibility for partners to create inside the world, and enough consistency for users to recognise what kind of world they were entering.","lineIndentations":[0,0,0,0,1,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","ORDERED","ORDERED","ORDERED","ORDERED","ORDERED","NONE"],"listStartOffsets":[null,null,null,null,1,2,3,4,5],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"502:10747":{"type":"FRAME","id":"502:10747","name":"Carousel Audience","absoluteBoundingBox":{"x":21103.0,"y":9486.400390625,"width":425.0,"height":578.0},"isolatedAbsoluteRenderBounds":{"x":21070.0,"y":9486.400390625,"width":491.0,"height":578.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,0.0]],"size":{"x":425.0,"y":578.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49566"]},"511:5556":{"type":"FRAME","id":"511:5556","name":"The Exchange Diagram","absoluteBoundingBox":{"x":21404.0,"y":8926.400390625,"width":434.700012207031,"height":468.299987792969},"isolatedAbsoluteRenderBounds":{"x":21404.0,"y":8926.400390625,"width":434.700012207031,"height":468.299987792969},"relativeTransform":[[1.0,0.0,322.0],[0.0,1.0,0.0]],"size":{"x":434.700012207031,"y":468.299987792969},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":7.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["511:5557","511:5558"]},"499:10645":{"type":"FRAME","id":"499:10645","name":"Value Exchange - central tension","absoluteBoundingBox":{"x":21936.0,"y":8968.0,"width":349.0,"height":569.5},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":8968.0,"width":349.0,"height":569.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1455.0]],"size":{"x":349.0,"y":569.5},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["499:10642","511:5567"]},"110:139":{"type":"TEXT","id":"110:139","name":"Case Studies/Supporting Lines","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":41.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":7.71875,"width":39.1712493896484,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":41.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.9199981689453,"lineHeightPercent":90.4533233642578,"lineHeightPercentFontSize":105.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":97.2799987792969,"lineHeightPercentFontSize":114.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.9800004959106,"lineHeightPercent":91.3066711425781,"lineHeightPercentFontSize":107.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5563":{"type":"TEXT","id":"511:5563","name":"WILD SPACE Turns participation into data, value and return","absoluteBoundingBox":{"x":21430.798828125,"y":9123.5810546875,"width":134.399993896484,"height":56.7000007629395},"isolatedAbsoluteRenderBounds":{"x":21439.787109375,"y":9138.52734375,"width":116.39453125,"height":29.431640625},"relativeTransform":[[1.0,0.0,0.000390625005820766],[0.0,1.0,103.162109375]],"size":{"x":134.399993896484,"y":56.7000007629395},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000390625005820766,"sizeFraction":0.0},"top":{"pixelOffset":103.162109375,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WILD SPACE\nTurns participation into data, value and return","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":8.39999961853027,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.167999992370605,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.0783195495605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"486:96968":{"type":"COMPONENT","id":"486:96968","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large","absoluteBoundingBox":{"x":16918.0,"y":15655.0,"width":168.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16918.0,"y":15655.0,"width":168.0,"height":56.0},"relativeTransform":[[1.0,0.0,858.0],[0.0,1.0,670.0]],"size":{"x":168.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":858.0,"sizeFraction":0.0},"top":{"pixelOffset":670.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97116},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["486:96969"],"componentSetId":"159:1676"},"504:11420":{"type":"TEXT","id":"504:11420","name":"The challenge was not simply building a brand or a loyalty programme. It was designing a platform capable of balancing commercial flexibility, behavioural psychology and audience desire from the very first scan.","absoluteBoundingBox":{"x":21936.0,"y":8860.0,"width":349.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":21936.0390625,"y":8866.0,"width":335.4375,"height":83.66015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,152.0]],"size":{"x":349.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"The challenge was not simply building a brand or a loyalty programme. \nIt was designing a platform capable of balancing commercial flexibility, behavioural psychology and audience desire from the very first scan.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5561":{"type":"SVG","id":"511:5561","name":"Ellipse 1","absoluteBoundingBox":{"x":21674.72265625,"y":9237.7685546875,"width":56.7867584228516,"height":56.0534057617188},"isolatedAbsoluteRenderBounds":{"x":21674.373046875,"y":9237.4189453125,"width":58.4375,"height":57.751953125},"relativeTransform":[[1.0,0.0,243.924407958984],[0.0,1.0,217.349609375]],"size":{"x":56.7867584228516,"y":56.0534057617188},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":243.924407958984,"sizeFraction":0.0},"top":{"pixelOffset":217.349609375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"af13901af93ea7f3cde3aa0c63931c0ac4ee7f11"},"486:97267":{"type":"TEXT","id":"486:97267","name":"Previous Case Study","absoluteBoundingBox":{"x":16966.75,"y":16266.6005859375,"width":123.900001525879,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16975.310546875,"y":16271.05859375,"width":107.3203125,"height":10.8330078125},"relativeTransform":[[1.0,0.0,23.4499969482422],[0.0,1.0,11.1999998092651]],"size":{"x":123.900001525879,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11415":{"type":"TEXT","id":"504:11415","name":"So, I went back to the client to request that the brief be extended into a Brand and Experience Strategy. My reasoning was simple: with such diverse audience needs, the intelligent collection and use of data would be essential to delivering the level of personalisation required across the ecosystem. But before any of that could happen, the platform first had to earn the right to participate in a shopper's journey.","absoluteBoundingBox":{"x":21082.0,"y":8655.400390625,"width":366.0,"height":255.0},"isolatedAbsoluteRenderBounds":{"x":21081.45703125,"y":8661.150390625,"width":364.671875,"height":245.318359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":366.0,"y":255.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"So, I went back to the client to request that the brief be extended into a Brand and Experience Strategy. \nMy reasoning was simple: with such diverse audience needs, the intelligent collection and use of data would be essential to delivering the level of personalisation required across the ecosystem. But before any of that could happen, the platform first had to earn the right to participate in a shopper's journey. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"503:11344":{"type":"TEXT","id":"503:11344","name":"My view was that the ambition was reachable, but only if the experience matched the brand.","absoluteBoundingBox":{"x":21088.0,"y":8571.900390625,"width":742.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":21091.41796875,"y":8574.595703125,"width":736.369140625,"height":43.57421875},"relativeTransform":[[1.0,0.0,6.0],[0.0,1.0,17.5]],"size":{"x":742.0,"y":50.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My view was that the ambition was reachable, but only if the experience matched the brand.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49517":{"type":"FRAME","id":"390:49517","name":"Brief and Caption","absoluteBoundingBox":{"x":21082.0,"y":7772.39990234375,"width":754.0,"height":304.0},"isolatedAbsoluteRenderBounds":{"x":21041.0,"y":7772.39990234375,"width":836.0,"height":304.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,192.0]],"size":{"x":754.0,"y":304.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":41.0,"bottom":0.0,"left":41.0},"strokeWeight":41.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingRight":14.0,"paddingBottom":12.0,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":72.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["390:49518","390:49520"]},"486:96858":{"type":"COMPONENT","id":"486:96858","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Large","absoluteBoundingBox":{"x":16676.0,"y":15739.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16676.0,"y":15739.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,616.0],[0.0,1.0,754.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":616.0,"sizeFraction":0.0},"top":{"pixelOffset":754.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":6.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96859","486:96860"],"componentSetId":"159:1676"},"146:1032":{"type":"TEXT","id":"146:1032","name":"Heading/Desktop/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":362.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":362.0,"height":104.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":362.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.08,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":104.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"11:7511":{"type":"TEXT","id":"11:7511","name":"Case Studies/Insights/Emphasised sentences","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":44.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":10.0799989700317,"width":39.833438873291,"height":35.1000022888184},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Manrope","fontPostScriptName":"Manrope-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.1,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":29.0,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.06,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.4000015258789,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.8,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.3600006103516,"lineHeightPercent":92.2401123046875,"lineHeightPercentFontSize":126.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5538":{"type":"SVG","id":"511:5538","name":"Ellipse 1","absoluteBoundingBox":{"x":20703.748046875,"y":10187.8125,"width":81.1239395141602,"height":80.0762939453125},"isolatedAbsoluteRenderBounds":{"x":20703.248046875,"y":10187.3125,"width":83.482421875,"height":82.5029296875},"relativeTransform":[[1.0,0.0,348.46337890625],[0.0,1.0,310.5]],"size":{"x":81.1239395141602,"y":80.0762939453125},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":348.46337890625,"sizeFraction":0.0},"top":{"pixelOffset":310.5,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"9fe1a3f395d32f89d1c0e15b2e1a0c3cb461d4cf"},"390:49518":{"type":"FRAME","id":"390:49518","name":"Brief","absoluteBoundingBox":{"x":21087.0,"y":7784.39990234375,"width":311.0,"height":280.0},"isolatedAbsoluteRenderBounds":{"x":21087.0,"y":7784.39990234375,"width":321.0,"height":288.0},"relativeTransform":[[1.0,0.0,5.0],[0.0,1.0,12.0]],"size":{"x":311.0,"y":280.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":6.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"paddingTop":10.0,"paddingRight":10.0,"paddingBottom":10.0,"paddingLeft":10.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49519"]},"504:11392":{"type":"FRAME","id":"504:11392","name":"Strategic Proposition","absoluteBoundingBox":{"x":21936.0,"y":11491.5,"width":349.0,"height":1406.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":11491.5,"width":353.03515625,"height":1406.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,526.0]],"size":{"x":349.0,"y":1406.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11386","504:11453"]},"387:9344":{"type":"FRAME","id":"387:9344","name":"Frame 482761","absoluteBoundingBox":{"x":20077.0,"y":18213.5,"width":194.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":20077.0,"y":18213.5,"width":194.0,"height":106.0},"relativeTransform":[[1.0,0.0,287.5],[0.0,1.0,0.0]],"size":{"x":194.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["387:9345"]},"498:9942":{"type":"TEXT","id":"498:9942","name":"RCL Foods wanted Wild Space to have the pull of Pokémon and Roblox. The reality was less glamorous, and more interesting: it was a rewards and loyalty platform that had to make people scan, play, collect and return during everyday grocery behaviour. My role was to turn that ambition into a behaviour-led platform strategy: one that made participation feel worth starting, rewarding enough to continue and useful enough for brands and retailers to build inside.","absoluteBoundingBox":{"x":21082.0,"y":7621.39990234375,"width":754.0,"height":135.0},"isolatedAbsoluteRenderBounds":{"x":21082.16015625,"y":7626.97412109375,"width":744.302734375,"height":125.6630859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,41.0]],"size":{"x":754.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RCL Foods wanted Wild Space to have the pull of Pokémon and Roblox. The reality was less glamorous, and more interesting: it was a rewards and loyalty platform that had to make people scan, play, collect and return during everyday grocery behaviour.\nMy role was to turn that ambition into a behaviour-led platform strategy: one that made participation feel worth starting, rewarding enough to continue and useful enough for brands and retailers to build inside.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49516":{"type":"TEXT","id":"390:49516","name":"Snapshot","absoluteBoundingBox":{"x":21082.0,"y":7580.39990234375,"width":754.0,"height":25.0},"isolatedAbsoluteRenderBounds":{"x":21082.6328125,"y":7583.70458984375,"width":99.21484375,"height":22.59375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":754.0,"y":25.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Snapshot","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"503:11347":{"type":"FRAME","id":"503:11347","name":"My View Was","absoluteBoundingBox":{"x":19769.0,"y":9266.0,"width":1210.0,"height":68.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":9266.0,"width":1210.0,"height":68.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1351.0]],"size":{"x":1210.0,"y":68.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["503:11341"]},"504:11452":{"type":"TEXT","id":"504:11452","name":"Strategic Proposition: Every interaction unlocks new discoveries. This gave each audience a clear reason to participate without forcing the platform to become different things for different people. For gamers, discovery meant challenges, status and rewards. For shoppers, it meant extra value from everyday purchases. For children, it meant safe play, characters and achievement. For brands, it meant turning products into stories, missions and rewards. For retailers, it meant making the store environment more participatory.","absoluteBoundingBox":{"x":21082.0,"y":11391.400390625,"width":412.0,"height":547.0},"isolatedAbsoluteRenderBounds":{"x":21082.4375,"y":11394.400390625,"width":410.46484375,"height":539.2734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,18.0]],"size":{"x":412.0,"y":547.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,63,36,36,36,36,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36],"characters":"Strategic Proposition:\nEvery interaction unlocks new discoveries.\nThis gave each audience a clear reason to participate without forcing the platform to become different things for different people.\nFor gamers, discovery meant challenges, status and rewards. \nFor shoppers, it meant extra value from everyday purchases. \nFor children, it meant safe play, characters and achievement. \nFor brands, it meant turning products into stories, missions and rewards. \nFor retailers, it meant making the store environment more participatory. ","lineIndentations":[0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"63":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.4000015258789,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"36":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"34":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:49512":{"type":"FRAME","id":"390:49512","name":"Header + Explanations","absoluteBoundingBox":{"x":21082.0,"y":7328.39990234375,"width":754.0,"height":232.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":7328.39990234375,"width":754.0,"height":232.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,13.0]],"size":{"x":754.0,"y":232.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":18.0,"counterAxisSizingMode":"FIXED","children":["390:49513","390:49514"]},"511:5576":{"type":"TEXT","id":"511:5576","name":"BRANDS Create reasons to participate","absoluteBoundingBox":{"x":22153.10546875,"y":9370.03125,"width":93.5,"height":44.5},"isolatedAbsoluteRenderBounds":{"x":22170.55859375,"y":9382.70703125,"width":58.6640625,"height":21.54296875},"relativeTransform":[[1.0,0.0,178.7158203125],[0.0,1.0,99.875]],"size":{"x":93.5,"y":44.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":178.7158203125,"sizeFraction":0.0},"top":{"pixelOffset":99.875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"BRANDS\nCreate reasons to participate","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"390:49507":{"type":"FRAME","id":"390:49507","name":"Frame 482762","absoluteBoundingBox":{"x":21477.41015625,"y":7232.15966796875,"width":101.92000579834,"height":74.4800033569336},"isolatedAbsoluteRenderBounds":{"x":21477.41015625,"y":7232.15966796875,"width":101.92000579834,"height":74.4800033569336},"relativeTransform":[[1.0,0.0,386.680084228516],[0.0,1.0,9.76562514551915e-05]],"size":{"x":101.92000579834,"y":74.4800033569336},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.59999990463257,"paddingRight":5.59999990463257,"paddingBottom":5.59999990463257,"paddingLeft":5.59999990463257,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49508"]},"390:49514":{"type":"TEXT","id":"390:49514","name":"A gaming-universe ambition, built for a loyalty platform. Role: Product & Behavioural Strategy Lead (Experience & Growth) Focus: Behavioural adoption, audience architecture, reward logic, UX, CRM and partner propositions I turned a branded loyalty brief with Pokémon-sized ambition into a brand world and behaviour system built to make people scan, play, earn, collect and return.","absoluteBoundingBox":{"x":21082.0,"y":7388.39990234375,"width":754.0,"height":172.0},"isolatedAbsoluteRenderBounds":{"x":21082.09375,"y":7394.11865234375,"width":726.37890625,"height":162.35009765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,60.0]],"size":{"x":754.0,"y":172.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34],"characters":"A gaming-universe ambition, built for a loyalty platform.\nRole: Product & Behavioural Strategy Lead (Experience & Growth)\nFocus: Behavioural adoption, audience architecture, reward logic, UX, CRM and partner propositions\nI turned a branded loyalty brief with Pokémon-sized ambition into a brand world and behaviour system built to make people scan, play, earn, collect and return.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":144.632766723633,"lineHeightPercentFontSize":175.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"34":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"33":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":50.0,"listSpacing":36.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":48.6000022888184,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17516","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"374:101348":{"type":"FRAME","id":"374:101348","name":"Frame 482760","absoluteBoundingBox":{"x":19835.69921875,"y":7372.7998046875,"width":145.600006103516,"height":106.400001525879},"isolatedAbsoluteRenderBounds":{"x":19835.69921875,"y":7372.7998046875,"width":145.600006103516,"height":106.400001525879},"relativeTransform":[[1.0,0.0,205.199996948242],[0.0,1.0,0.0]],"size":{"x":145.600006103516,"y":106.400001525879},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["374:101349"]},"504:11414":{"type":"FRAME","id":"504:11414","name":"Challenge Client","absoluteBoundingBox":{"x":21082.0,"y":8655.400390625,"width":751.0,"height":255.0},"isolatedAbsoluteRenderBounds":{"x":21081.45703125,"y":8655.400390625,"width":751.54296875,"height":255.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1075.0]],"size":{"x":751.0,"y":255.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":31.0,"primaryAxisSizingMode":"FIXED","children":["504:11415","504:11419"]},"390:49501":{"type":"FRAME","id":"390:49501","name":"Awards","absoluteBoundingBox":{"x":21038.0,"y":7223.39990234375,"width":842.0,"height":92.0},"isolatedAbsoluteRenderBounds":{"x":21038.0,"y":7223.39990234375,"width":842.0,"height":92.0},"relativeTransform":[[1.0,0.0,-21.0],[0.0,1.0,15.0]],"size":{"x":842.0,"y":92.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0941176488995552,"b":0.152941182255745,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.809814751148224,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":38.8711090087891,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49502"]},"486:97315":{"type":"COMPONENT","id":"486:97315","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Small","absoluteBoundingBox":{"x":16739.87890625,"y":16590.677734375,"width":86.2400054931641,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":16739.87890625,"y":16590.677734375,"width":86.240234375,"height":21.9519996643066},"relativeTransform":[[1.0,0.0,679.879638671875],[0.0,1.0,1605.67810058594]],"size":{"x":86.2400054931641,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":679.879638671875,"sizeFraction":0.0},"top":{"pixelOffset":1605.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-0.783999979496002,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97316","486:97317"],"componentSetId":"159:1676"},"390:49502":{"type":"FRAME","id":"390:49502","name":"Results Block ","absoluteBoundingBox":{"x":21090.73046875,"y":7232.15966796875,"width":736.5400390625,"height":74.4800033569336},"isolatedAbsoluteRenderBounds":{"x":21090.73046875,"y":7232.15966796875,"width":736.5400390625,"height":74.4800033569336},"relativeTransform":[[1.0,0.0,52.72998046875],[0.0,1.0,8.7599983215332]],"size":{"x":736.5400390625,"y":74.4800033569336},"fills":[],"strokeAlign":"INSIDE","maxWidth":759.5,"strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":5.03999996185303,"paddingLeft":5.03999996185303,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":74.9000015258789,"primaryAxisAlignItems":"CENTER","children":["390:49503","390:49505","390:49507","390:49509"]},"390:49519":{"type":"TEXT","id":"390:49519","name":"Brief: Wild Space Brand Strategy Brand: RCL Foods Product: gamified, third-party loyalty and rewards platform for RCL Foods’ brands to activate on. Competitors to look at: Pokémon and Roblox Primary audience: gamers Use case: In-store participation and at-home gaming","absoluteBoundingBox":{"x":21109.0,"y":7803.39990234375,"width":267.0,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":21109.501953125,"y":7818.3642578125,"width":254.34375,"height":215.73974609375},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,19.0]],"size":{"x":267.0,"y":242.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14],"characters":"Brief: Wild Space Brand Strategy\nBrand: RCL Foods\nProduct: gamified, third-party loyalty and rewards platform for RCL Foods’ brands to activate on.\nCompetitors to look at: Pokémon and Roblox\nPrimary audience: gamers\nUse case: In-store participation and at-home gaming","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:390:49750","fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1638793945312,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:390:49750","fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4059677124023,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","inheritTextStyleId":"390:49750","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:49509":{"type":"FRAME","id":"390:49509","name":"Frame 482763","absoluteBoundingBox":{"x":21654.23046875,"y":7232.15966796875,"width":168.0,"height":74.4800033569336},"isolatedAbsoluteRenderBounds":{"x":21654.23046875,"y":7232.15966796875,"width":168.0,"height":74.4800033569336},"relativeTransform":[[1.0,0.0,563.499816894531],[0.0,1.0,9.76562514551915e-05]],"size":{"x":168.0,"y":74.4800033569336},"fills":[],"strokeAlign":"INSIDE","maxWidth":168.0,"strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.59999990463257,"paddingRight":5.59999990463257,"paddingBottom":5.59999990463257,"paddingLeft":5.59999990463257,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49510"]},"146:986":{"type":"SVG","id":"146:986","name":"Vector","overrideKey":"1693:10820","absoluteBoundingBox":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"390:49508":{"type":"TEXT","id":"390:49508","name":"4M+ WildBucks generated","absoluteBoundingBox":{"x":21485.37109375,"y":7235.89990234375,"width":86.0,"height":67.0},"isolatedAbsoluteRenderBounds":{"x":21483.349609375,"y":7243.69189453125,"width":87.533203125,"height":61.38818359375},"relativeTransform":[[1.0,0.0,7.96000289916992],[0.0,1.0,3.7400016784668]],"size":{"x":86.0,"y":67.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.12000000476837},"radius":2.24000000953674,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207],"characters":"4M+ \nWildBucks\ngenerated","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.9693870544434,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":7.28000020980835,"lineHeightPx":9.90080070495605,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":17.9200000762939,"lineHeightPx":19.5328006744385,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":35.8400001525879,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:17545":{"type":"TEXT","id":"157:17545","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49506":{"type":"TEXT","id":"390:49506","name":"15% in-store QR engagement vs 2% benchmark","absoluteBoundingBox":{"x":21276.05078125,"y":7235.39990234375,"width":123.0,"height":68.0},"isolatedAbsoluteRenderBounds":{"x":21274.244140625,"y":7242.76171875,"width":126.5625,"height":60.23095703125},"relativeTransform":[[1.0,0.0,3.45999908447266],[0.0,1.0,3.2400016784668]],"size":{"x":123.0,"y":68.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.12000000476837},"radius":2.24000000953674,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"15%\nin-store QR engagement vs  \n2% benchmark","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.9693870544434,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":7.28000020980835,"lineHeightPx":9.90080070495605,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":17.9200000762939,"lineHeightPx":19.5328006744385,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":35.8400001525879,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:49503":{"type":"FRAME","id":"390:49503","name":"Frame 482760","absoluteBoundingBox":{"x":21095.76953125,"y":7232.15966796875,"width":101.92000579834,"height":74.4800033569336},"isolatedAbsoluteRenderBounds":{"x":21095.76953125,"y":7232.15966796875,"width":101.92000579834,"height":74.4800033569336},"relativeTransform":[[1.0,0.0,5.03999996185303],[0.0,1.0,0.0]],"size":{"x":101.92000579834,"y":74.4800033569336},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.59999990463257,"paddingRight":5.59999990463257,"paddingBottom":5.59999990463257,"paddingLeft":5.59999990463257,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49504"]},"390:53505":{"mainComponentId":"389:38593","type":"INSTANCE","id":"390:53505","name":"In-case study tiles","absoluteBoundingBox":{"x":21926.0,"y":6777.0,"width":369.0,"height":392.0},"isolatedAbsoluteRenderBounds":{"x":21926.0,"y":6777.0,"width":724.0,"height":392.0},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,0.0]],"size":{"x":369.0,"y":392.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":375.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.764528155326843,"left":0.0},"strokeWeight":0.764528155326843,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":36.6973495483398,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I390:53505;389:38594"],"componentSetId":"389:38584","componentProperties":{},"overrides":[{"key":[],"value":{"counterAxisSizingMode":"FIXED","maxHeight":null,"maxWidth":375.0,"size":{"x":369.0,"y":392.0}},"componentId":"389:38593"}]},"505:3161":{"type":"FRAME","id":"505:3161","name":"Brand Blueprint","absoluteBoundingBox":{"x":19769.0,"y":12149.0,"width":1210.0,"height":1447.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":12149.0,"width":1210.0,"height":1447.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4234.0]],"size":{"x":1210.0,"y":1447.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":23.0,"paddingBottom":23.0,"layoutMode":"VERTICAL","itemSpacing":4.0,"counterAxisSizingMode":"FIXED","children":["505:3167","504:11394"]},"390:49504":{"type":"TEXT","id":"390:49504","name":"77k+ downloads during 2024 cycle*","absoluteBoundingBox":{"x":21101.23046875,"y":7235.89990234375,"width":91.0,"height":67.0},"isolatedAbsoluteRenderBounds":{"x":21099.208984375,"y":7241.89990234375,"width":94.095703125,"height":63.18017578125},"relativeTransform":[[1.0,0.0,5.46000289916992],[0.0,1.0,3.7400016784668]],"size":{"x":91.0,"y":67.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.12000000476837},"radius":2.24000000953674,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207],"characters":"77k+ \ndownloads\nduring 2024 cycle*","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.9693870544434,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":7.28000020980835,"lineHeightPx":9.90080070495605,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":17.9200000762939,"lineHeightPx":19.5328006744385,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":35.8400001525879,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:49499":{"mainComponentId":"389:38593","type":"INSTANCE","id":"390:49499","name":"In-case study tiles","absoluteBoundingBox":{"x":21097.0,"y":6816.39990234375,"width":724.0,"height":392.0},"isolatedAbsoluteRenderBounds":{"x":21097.0,"y":6816.39990234375,"width":724.0,"height":392.0},"relativeTransform":[[1.0,0.0,38.0],[0.0,1.0,0.0]],"size":{"x":724.0,"y":392.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":800.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.764528155326843,"left":0.0},"strokeWeight":0.764528155326843,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":36.6973495483398,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","children":["I390:49499;389:38594"],"componentSetId":"389:38584","componentProperties":{},"overrides":[{"key":[],"value":{"maxHeight":null,"maxWidth":800.0},"componentId":"389:38593"}]},"179:1663":{"key":"2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79","name":"Body Text Case Studies","styleType":"TEXT","remote":true,"description":"","id":"179:1663","assetId":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"6:1988":{"type":"TEXT","id":"6:1988","name":"Small heading","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":-0.302734375,"y":3.1953125,"width":27.6015625,"height":18.92578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Cooper Lt BT","fontPostScriptName":"CooperBT-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":89.6000061035156,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":89.6000061035156,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":89.6000061035156,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":86.1538467407227,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"264:3770":{"type":"FRAME","id":"264:3770","name":"Brief","absoluteBoundingBox":{"x":19783.0,"y":8251.5,"width":561.5,"height":304.0},"isolatedAbsoluteRenderBounds":{"x":19783.0,"y":8251.5,"width":571.5,"height":312.0},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,25.5]],"size":{"x":561.5,"y":304.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":6.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"paddingTop":10.0,"paddingRight":10.0,"paddingBottom":10.0,"paddingLeft":10.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["264:3771"]},"499:10345":{"type":"CODE_INSTANCE","id":"499:10345","name":"Code layer 3","absoluteBoundingBox":{"x":21933.0,"y":12007.0,"width":355.0,"height":234.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":12007.0,"width":355.0,"height":234.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":355.0,"y":234.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code215_5794.default","componentProperties":{"text#214:0":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"146:963":{"id":"146:963","assetId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","type":"VARIABLE_COLLECTION","name":"Color Tokens","defaultModeId":"712:2","modes":[{"modeId":"712:2","name":"Mode 1"}]},"486:97134":{"type":"FRAME","id":"486:97134","name":"End of Page Buttons","absoluteBoundingBox":{"x":21059.0,"y":6777.0,"width":800.0,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21059.0,"y":6777.0,"width":800.0,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["486:97135","486:97136","486:97138","486:97140"]},"486:97140":{"type":"FRAME","id":"486:97140","name":"Home","absoluteBoundingBox":{"x":21683.80078125,"y":6777.0,"width":117.599998474121,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21683.80078125,"y":6777.0,"width":117.599998474121,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,624.800048828125],[0.0,1.0,0.0]],"size":{"x":117.599998474121,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97250},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97141"]},"486:97141":{"mainComponentId":"486:97279","type":"INSTANCE","id":"486:97141","name":"Button","absoluteBoundingBox":{"x":21683.80078125,"y":6777.0,"width":117.599998474121,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21683.80078125,"y":6777.0,"width":117.599998474121,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":117.599998474121,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97277},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":490,"localID":3069},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https:///home","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I486:97141;486:97280"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97277},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":490,"localID":3069},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https:///home","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"transitionResetVideoPosition":false}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97279"}]},"390:53511":{"type":"FRAME","id":"390:53511","name":"Frame 482761","absoluteBoundingBox":{"x":22016.9296875,"y":7173.3798828125,"width":64.9599990844727,"height":37.2400016784668},"isolatedAbsoluteRenderBounds":{"x":22016.9296875,"y":7173.3798828125,"width":64.9609375,"height":37.240234375},"relativeTransform":[[1.0,0.0,90.9300003051758],[0.0,1.0,0.0]],"size":{"x":64.9599990844727,"y":37.2400016784668},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.79999995231628,"paddingRight":2.79999995231628,"paddingBottom":2.79999995231628,"paddingLeft":2.79999995231628,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53512"]},"157:17523":{"type":"TEXT","id":"157:17523","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97139":{"mainComponentId":"486:97259","type":"INSTANCE","id":"486:97139","name":"Button","absoluteBoundingBox":{"x":21502.19921875,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21502.19921875,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97268},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97139;486:97260","I486:97139;486:97261"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97268},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:97259"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97259"}]},"157:17536":{"type":"TEXT","id":"157:17536","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"374:101354":{"type":"FRAME","id":"374:101354","name":"Frame 482763","absoluteBoundingBox":{"x":20633.5,"y":7372.7998046875,"width":240.800003051758,"height":106.400001525879},"isolatedAbsoluteRenderBounds":{"x":20633.5,"y":7372.7998046875,"width":240.80078125,"height":106.400001525879},"relativeTransform":[[1.0,0.0,1003.0],[0.0,1.0,0.0]],"size":{"x":240.800003051758,"y":106.400001525879},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["374:101355"]},"127:441":{"type":"TEXT","id":"127:441","name":"Case Studies/Results/Numbers","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":130.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":3.84000015258789,"y":-23.2000045776367,"width":119.467010498047,"height":91.2000045776367},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":130.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":96.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":18.6666660308838,"lineHeightPercentFontSize":21.875,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":70.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":25.6000003814697,"lineHeightPercentFontSize":30.0,"lineHeightUnit":"PIXELS"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":30.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":59.7333297729492,"lineHeightPercentFontSize":70.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":18.2291660308838,"lineHeightPercentFontSize":21.875,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:9346":{"type":"FRAME","id":"387:9346","name":"Frame 482762","absoluteBoundingBox":{"x":19812.0,"y":18213.5,"width":152.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":19812.0,"y":18213.5,"width":152.0,"height":106.0},"relativeTransform":[[1.0,0.0,22.5],[0.0,1.0,0.0]],"size":{"x":152.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["387:9347"]},"486:97318":{"type":"COMPONENT","id":"486:97318","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black, Size=Small","absoluteBoundingBox":{"x":16744.15234375,"y":16515.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":16744.15234375,"y":16515.677734375,"width":73.6959991455078,"height":21.9519996643066},"relativeTransform":[[1.0,0.0,684.152404785156],[0.0,1.0,1530.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":684.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1530.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103628},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97327},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97319","486:97320"],"componentSetId":"159:1676"},"486:97136":{"type":"FRAME","id":"486:97136","name":"Next Case Study Button","absoluteBoundingBox":{"x":21320.599609375,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21320.599609375,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,261.600006103516],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97242},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97137"]},"157:4032":{"type":"TEXT","id":"157:4032","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"215:5667":{"type":"FRAME","id":"215:5667","name":"Case Study Wildspace","absoluteBoundingBox":{"x":19715.0,"y":6777.0,"width":1280.0,"height":12071.0},"isolatedAbsoluteRenderBounds":{"x":19715.0,"y":6777.0,"width":1280.0,"height":12071.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":12071.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.11315071582794,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["389:38639","215:5670","505:5254","498:10046","215:5745"]},"486:97137":{"mainComponentId":"486:97262","type":"INSTANCE","id":"486:97137","name":"Button","absoluteBoundingBox":{"x":21320.599609375,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21320.599609375,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"},{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":3.5,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97137;486:97263","I486:97137;486:97264"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"},{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97262"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97262"}]},"511:5622":{"type":"TEXT","id":"511:5622","name":"WILD SPACE A repeatable participation platform
","absoluteBoundingBox":{"x":22041.134765625,"y":13497.25,"width":127.736602783203,"height":40.5},"isolatedAbsoluteRenderBounds":{"x":22044.21875,"y":13507.92578125,"width":121.537109375,"height":13.54296875},"relativeTransform":[[1.0,0.0,98.1344757080078],[0.0,1.0,189.0]],"size":{"x":127.736602783203,"y":40.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":98.1344757080078,"sizeFraction":0.0},"top":{"pixelOffset":189.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WILD SPACE\nA repeatable participation platform
","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:5163":{"type":"TEXT","id":"505:5163","name":"It also created the data logic. Each interaction could reveal what someone played, collected, completed, ignored or returned for, allowing Wild Space to move from generic reward mechanics to more intelligent personalisation across the ecosystem.","absoluteBoundingBox":{"x":21467.5,"y":12643.400390625,"width":372.0,"height":212.0},"isolatedAbsoluteRenderBounds":{"x":21467.65234375,"y":12649.150390625,"width":357.37890625,"height":206.16015625},"relativeTransform":[[1.0,0.0,389.5],[0.0,1.0,41.0]],"size":{"x":372.0,"y":212.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"It also created the data logic. \nEach interaction could reveal what someone played, collected, completed, ignored or returned for, allowing Wild Space to move from generic reward mechanics to more intelligent personalisation across the ecosystem.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5161","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"157:5161","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:4035":{"type":"TEXT","id":"157:4035","name":"Body/Semi-Large/Bold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:11282":{"type":"TEXT","id":"387:11282","name":"Strategic System","absoluteBoundingBox":{"x":19771.0,"y":13700.0,"width":1140.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":19771.236328125,"y":13718.59375,"width":1119.32421875,"height":334.208984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1140.0,"y":374.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24],"characters":"Strategic System\nFrom there, the ecosystem had to be designed for growth, not just launch.\nFirst Outpost could be the starting point, but Wild Space needed a structure that could hold more games, rewards, characters, collectables, brand stories, retail triggers and CRM moments over time without becoming a pile of disconnected features.\nSo I built the strategy around a repeatable participation loop, which gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. ","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"24":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"23":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:49587":{"type":"FRAME","id":"390:49587","name":"Results","absoluteBoundingBox":{"x":21079.0,"y":15377.400390625,"width":760.0,"height":845.0},"isolatedAbsoluteRenderBounds":{"x":21079.0,"y":15377.400390625,"width":760.0,"height":845.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1068.0]],"size":{"x":760.0,"y":845.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":18.0,"paddingRight":18.0,"paddingBottom":18.0,"paddingLeft":18.0,"layoutMode":"VERTICAL","itemSpacing":10.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49588","390:49589","390:49590","511:5643","390:49599"]},"215:5681":{"type":"FRAME","id":"215:5681","name":"Header + Explanation","absoluteBoundingBox":{"x":19734.0,"y":7492.0,"width":1242.0,"height":8538.0},"isolatedAbsoluteRenderBounds":{"x":19728.0,"y":7492.0,"width":1292.0,"height":8538.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,155.0]],"size":{"x":1242.0,"y":8538.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":35.0,"paddingRight":35.0,"paddingBottom":35.0,"paddingLeft":35.0,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["259:3755","259:3753"]},"511:5566":{"type":"TEXT","id":"511:5566","name":"RETAILERS Give participation a place to happen
","absoluteBoundingBox":{"x":21551.69921875,"y":9292.28125,"width":140.699996948242,"height":56.7000007629395},"isolatedAbsoluteRenderBounds":{"x":21559.05859375,"y":9301.2275390625,"width":125.99609375,"height":29.759765625},"relativeTransform":[[1.0,0.0,120.900779724121],[0.0,1.0,271.862121582031]],"size":{"x":140.699996948242,"y":56.7000007629395},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":120.900779724121,"sizeFraction":0.0},"top":{"pixelOffset":271.862121582031,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RETAILERS\nGive participation a place to happen
","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":8.39999961853027,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.167999992370605,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.0783195495605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:5156":{"type":"FRAME","id":"505:5156","name":"Frame 482812","absoluteBoundingBox":{"x":21933.0,"y":12270.0,"width":355.0,"height":234.0},"isolatedAbsoluteRenderBounds":{"x":21924.0,"y":12270.0,"width":373.0,"height":234.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,119.0]],"size":{"x":355.0,"y":234.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":9.0,"bottom":0.0,"left":9.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10346","505:5164"]},"157:17612":{"type":"TEXT","id":"157:17612","name":"Body/14px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0751953125,"y":5.814453125,"width":16.9974212646484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5562":{"type":"SVG","id":"511:5562","name":"Ellipse 1","absoluteBoundingBox":{"x":21490.984375,"y":9187.3681640625,"width":67.8896789550781,"height":104.825973510742},"isolatedAbsoluteRenderBounds":{"x":21488.576171875,"y":9187.0185546875,"width":70.6484375,"height":106.4404296875},"relativeTransform":[[1.0,0.0,60.1853523254395],[0.0,1.0,166.949615478516]],"size":{"x":67.8896789550781,"y":104.825973510742},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":60.1853523254395,"sizeFraction":0.0},"top":{"pixelOffset":166.949615478516,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"589071d2d4d30d3c894a6d2fd7de8606f3e7c4c3"},"511:5606":{"type":"SVG","id":"511:5606","name":"Ellipse 1","absoluteBoundingBox":{"x":21569.00390625,"y":13678.0732421875,"width":31.9084072113037,"height":38.1974754333496},"isolatedAbsoluteRenderBounds":{"x":21567.912109375,"y":13677.3701171875,"width":33.271484375,"height":39.1728515625},"relativeTransform":[[1.0,0.0,81.0034713745117],[0.0,1.0,35.1826171875]],"size":{"x":31.9084072113037,"y":38.1974754333496},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":81.0034713745117,"sizeFraction":0.0},"top":{"pixelOffset":35.1826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.544319927692413,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"b36305e6d04c22a0b2b6e85778f1edefce80e722"},"486:97120":{"type":"FRAME","id":"486:97120","name":"Next Case Study Button","absoluteBoundingBox":{"x":20168.0,"y":18848.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":20168.0,"y":18848.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,453.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97241},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97121"]},"504:11361":{"type":"TEXT","id":"504:11361","name":"Brand Blueprint","absoluteBoundingBox":{"x":21082.0,"y":10872.400390625,"width":542.0,"height":25.0},"isolatedAbsoluteRenderBounds":{"x":21083.265625,"y":10875.095703125,"width":158.150390625,"height":23.203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":542.0,"y":25.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Blueprint","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97254":{"type":"TEXT","id":"486:97254","name":"Next Case Study","absoluteBoundingBox":{"x":16716.69921875,"y":16107.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16718.576171875,"y":16112.3427734375,"width":86.38671875,"height":10.548828125},"relativeTransform":[[1.0,0.0,10.5000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53532":{"type":"TEXT","id":"390:53532","name":"Strategic System","absoluteBoundingBox":{"x":21933.0,"y":11889.0,"width":355.0,"height":248.0},"isolatedAbsoluteRenderBounds":{"x":21932.56640625,"y":11891.0849609375,"width":354.771484375,"height":242.0673828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,14.0]],"size":{"x":355.0,"y":248.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"Strategic System\nFrom there, the ecosystem had to be designed for growth, not just launch.\nFirst Outpost could be the starting point, but Wild Space needed a structure that could hold more games, rewards, characters, collectables, brand stories, retail triggers and CRM moments over time without becoming a pile of disconnected features.\nSo I built the strategy around a repeatable participation loop, which gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. ","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"31":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:4021":{"type":"TEXT","id":"157:4021","name":"Body/Large/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":63.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":63.0,"height":26.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":63.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":26.0,"lineHeightPercent":123.259262084961,"lineHeightPercentFontSize":144.444442749023,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5213":{"type":"TEXT","id":"505:5213","name":"Together, these examples highlighted the importance of creating an experience that could evolve over time, reward participation and give people reasons to keep coming back.","absoluteBoundingBox":{"x":21936.0,"y":10719.5,"width":345.0,"height":67.0},"isolatedAbsoluteRenderBounds":{"x":21950.9453125,"y":10721.5849609375,"width":330.44140625,"height":40.720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,262.0]],"size":{"x":345.0,"y":67.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"Together, these examples highlighted the importance of creating an experience that could evolve over time, reward participation and give people reasons to keep coming back.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"TOP","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"110:132":{"type":"TEXT","id":"110:132","name":"Case Studies/Insights/Insights body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":6.39999914169312,"width":20.3422508239746,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":120.83332824707,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5558":{"type":"GROUP","id":"511:5558","name":"Group 1","absoluteBoundingBox":{"x":21430.798828125,"y":9020.4189453125,"width":381.103118896484,"height":328.562316894531},"isolatedAbsoluteRenderBounds":{"x":21430.798828125,"y":9020.4189453125,"width":381.103118896484,"height":328.562316894531},"relativeTransform":[[1.0,0.0,26.7984466552734],[0.0,1.0,94.0188293457031]],"size":{"x":381.103118896484,"y":328.562316894531},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["511:5559","511:5560","511:5561","511:5562","511:5563","511:5564","511:5565","511:5566"]},"159:1708":{"mainComponentId":"146:985","type":"INSTANCE","id":"159:1708","name":"ArrowRight","absoluteBoundingBox":{"x":19925.0,"y":5520.99755859375,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":19925.0,"y":5520.99755859375,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,111.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I159:1708;1693:10820","I159:1708;1693:10821","I159:1708;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"157:4050":{"type":"TEXT","id":"157:4050","name":"Body/14px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":50.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97124":{"type":"FRAME","id":"486:97124","name":"Home","absoluteBoundingBox":{"x":20644.0,"y":18848.0,"width":168.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":20644.0,"y":18848.0,"width":168.0,"height":56.0},"relativeTransform":[[1.0,0.0,929.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97249},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97125"]},"511:5569":{"type":"GROUP","id":"511:5569","name":"Group 1","absoluteBoundingBox":{"x":21974.390625,"y":9270.15625,"width":272.216796875,"height":234.6875},"isolatedAbsoluteRenderBounds":{"x":21974.390625,"y":9270.15625,"width":272.216796875,"height":234.6875},"relativeTransform":[[1.0,0.0,19.1416015625],[0.0,1.0,67.15625]],"size":{"x":272.216796875,"y":234.6875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["511:5570","511:5571","511:5572","511:5573","511:5574","511:5575","511:5576","511:5577"]},"215:5745":{"type":"FRAME","id":"215:5745","name":"Carousel_Live_Placeholder","absoluteBoundingBox":{"x":19788.5,"y":16696.0,"width":1133.0,"height":2152.0},"isolatedAbsoluteRenderBounds":{"x":19788.5,"y":16696.0,"width":1133.0,"height":2152.0},"relativeTransform":[[1.0,0.0,73.5],[0.0,1.0,9919.0]],"size":{"x":1133.0,"y":2152.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":51.0,"paddingBottom":51.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10393","215:5746","367:23380"]},"157:4045":{"type":"TEXT","id":"157:4045","name":"Body/28px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":101.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":101.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":101.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"367:23382":{"type":"TEXT","id":"367:23382","name":"2024 New Generation Awards GOLD for Most Innovative App Developed by an Agency GOLD for Best CRM Strategy Campaign SILVER for Most Innovative Gamification Campaign SILVER for Best Gaming Campaign — validating Wild Space as a brand world, experience system and repeat-participation platform. The proof mattered because it showed the strategy had done more than decorate loyalty with play. It turned a grocery-linked rewards platform into a repeatable participation system for users, brands and retailers.","absoluteBoundingBox":{"x":19789.5,"y":18429.5,"width":1166.0,"height":384.0},"isolatedAbsoluteRenderBounds":{"x":19790.015625,"y":18439.322265625,"width":1109.162109375,"height":366.92578125},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,387.0]],"size":{"x":1166.0,"y":384.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,5,5,5,5,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],"characters":"2024 New Generation Awards\nGOLD for Most Innovative App Developed by an Agency \nGOLD for Best CRM Strategy Campaign\nSILVER for Most Innovative Gamification Campaign\nSILVER for Best Gaming Campaign — validating Wild Space as a brand world, experience system and repeat-participation platform.\nThe proof mattered because it showed the strategy had done more than decorate loyalty with play. It turned a grocery-linked rewards platform into a repeatable participation system for users, brands and retailers.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.7200012207031,"lineHeightPercent":127.146667480469,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.6599998474121,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.3600006103516,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":53.6399993896484,"lineHeightPercent":123.144470214844,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"348:5840","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"387:9348":{"type":"FRAME","id":"387:9348","name":"Frame 482763","absoluteBoundingBox":{"x":20384.0,"y":18213.5,"width":252.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":20384.0,"y":18213.5,"width":252.0,"height":107.0},"relativeTransform":[[1.0,0.0,594.5],[0.0,1.0,0.0]],"size":{"x":252.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["387:9349"]},"504:11385":{"type":"TEXT","id":"504:11385","name":"Giving Wild Space a clear strategic role: Connect digital actions to real-world value in a way users wanted to repeat and partners could keep building on.","absoluteBoundingBox":{"x":21520.0,"y":11529.900390625,"width":316.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":21522.251953125,"y":11605.603515625,"width":313.701171875,"height":127.4765625},"relativeTransform":[[1.0,0.0,438.0],[0.0,1.0,156.5]],"size":{"x":316.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"Giving Wild Space a clear strategic role: \nConnect digital actions to real-world value in a way users wanted to repeat and partners could keep building on.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"387:9345":{"type":"TEXT","id":"387:9345","name":"15% in-store QR engagement vs 2% benchmark","absoluteBoundingBox":{"x":20086.0,"y":18218.5,"width":176.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":20083.41796875,"y":18229.4453125,"width":180.8046875,"height":85.1875},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,5.0]],"size":{"x":176.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"15%\nin-store QR engagement vs  \n2% benchmark","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"511:5567":{"type":"FRAME","id":"511:5567","name":"The Exchange Diagram","absoluteBoundingBox":{"x":21955.25,"y":9203.0,"width":310.5,"height":334.5},"isolatedAbsoluteRenderBounds":{"x":21955.25,"y":9203.0,"width":310.5,"height":334.5},"relativeTransform":[[1.0,0.0,19.25],[0.0,1.0,235.0]],"size":{"x":310.5,"y":334.5},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":5.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["511:5568","511:5569"]},"387:9347":{"type":"TEXT","id":"387:9347","name":"4M+ WildBucks generated","absoluteBoundingBox":{"x":19827.0,"y":18219.0,"width":122.0,"height":95.0},"isolatedAbsoluteRenderBounds":{"x":19824.111328125,"y":18230.560546875,"width":125.048828125,"height":86.83984375},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,5.5]],"size":{"x":122.0,"y":95.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207],"characters":"4M+ \nWildBucks\ngenerated","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"498:10046":{"type":"FRAME","id":"498:10046","name":"System","absoluteBoundingBox":{"x":19779.5,"y":14074.0,"width":1151.0,"height":2622.0},"isolatedAbsoluteRenderBounds":{"x":19779.5,"y":14074.0,"width":1151.0,"height":2622.0},"relativeTransform":[[1.0,0.0,64.5],[0.0,1.0,7297.0]],"size":{"x":1151.0,"y":2622.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":10.0,"paddingRight":10.0,"paddingBottom":10.0,"paddingLeft":10.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":14.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["498:10049","505:5155","505:5195","505:5247","511:5525"]},"499:10641":{"type":"TEXT","id":"499:10641","name":"That created the central tension: Wild Space had to feel open enough for brands and retailers to activate inside it, but strong enough to remain undeniably Wild Space. Too much brand freedom and it would become a messy campaign cupboard. Too much platform control and it would be difficult for partners to use. To achieve the scale of ambition being discussed, the platform could not rely on novelty alone. It needed to be: strategically addictive, with enough personalisation to make each audience feel the experience was built for them.","absoluteBoundingBox":{"x":21082.0,"y":8926.400390625,"width":299.0,"height":531.0},"isolatedAbsoluteRenderBounds":{"x":21082.0234375,"y":8961.400390625,"width":295.87890625,"height":464.2578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":299.0,"y":531.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24],"characters":"That created the central tension:\nWild Space had to feel open enough for brands and retailers to activate inside it, but strong enough to remain undeniably Wild Space. Too much brand freedom and it would become a messy campaign cupboard. Too much platform control and it would be difficult for partners to use.\nTo achieve the scale of ambition being discussed, the platform could not rely on novelty alone. It needed to be:\nstrategically addictive, with enough personalisation to make each audience feel the experience was built for them.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"157:5160","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"367:23381":{"type":"TEXT","id":"367:23381","name":"Impact","absoluteBoundingBox":{"x":19789.5,"y":18062.5,"width":1134.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":19791.572265625,"y":18071.919921875,"width":123.486328125,"height":36.59765625},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,20.0]],"size":{"x":1134.0,"y":47.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Impact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":20.0,"style":{"styleIdForText":"StyleId:154:3850","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":20.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":39.2836265563965,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"502:10817":{"type":"FRAME","id":"502:10817","name":"Carousel_Live_Placeholder","absoluteBoundingBox":{"x":21079.0,"y":14309.400390625,"width":760.0,"height":1834.0},"isolatedAbsoluteRenderBounds":{"x":21079.0,"y":14309.400390625,"width":760.0,"height":1834.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,7493.0]],"size":{"x":760.0,"y":1834.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":26.0,"paddingBottom":51.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10395","502:10818","390:49587"]},"499:10393":{"type":"TEXT","id":"499:10393","name":"Matrix write up","absoluteBoundingBox":{"x":19788.5,"y":16710.5,"width":1133.0,"height":507.0},"isolatedAbsoluteRenderBounds":{"x":19789.037109375,"y":16723.271484375,"width":1119.673828125,"height":486.9765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,14.5]],"size":{"x":1133.0,"y":507.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15],"characters":"Execution\nThe strategy shaped Wild Space as a world with rules, not a content lucky dip.\nProduct-linked scans became the doorway into the experience. Hyper-casual games made participation easy to start. WildBucks made the value exchange visible. Explorers and collectables gave users something to build and care about. Unlocks created a reason to keep going. CRM could then prompt return through incomplete collections, new drops, missions and rewards.\nFrom there, the platform could scale through brand-specific quests, seasonal challenges, AR collectable hunts, physical rewards, community competitions, creator tools, live events, virtual goods, personalisation and a wider marketplace of digital and physical collectables.\nBut the work was never about throwing every possible feature into the universe and hoping something sparkled.\nIt was about defining what made each feature belong.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":50.0,"listSpacing":36.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.6000022888184,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17516","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5525":{"type":"FRAME","id":"511:5525","name":"Frame 482820","absoluteBoundingBox":{"x":19789.5,"y":16223.5,"width":1143.0,"height":621.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":16223.5,"width":1143.0,"height":621.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,2149.5]],"size":{"x":1143.0,"y":621.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["511:5529"]},"388:26854":{"type":"COMPONENT","id":"388:26854","name":"Says=Watch Trailer, Size=Medium, Colour=Text+Arrow, State=Hover","absoluteBoundingBox":{"x":21471.0,"y":5793.9970703125,"width":134.100112915039,"height":32.1001167297363},"isolatedAbsoluteRenderBounds":{"x":21467.03125,"y":5789.9970703125,"width":142.068359375,"height":40.10009765625},"relativeTransform":[[1.0,0.0,191.0],[0.0,1.0,327.9970703125]],"size":{"x":134.100112915039,"y":32.1001167297363},"fills":[],"constraintValues":{"left":{"pixelOffset":191.0,"sizeFraction":0.0},"top":{"pixelOffset":327.9970703125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":388,"localID":26871},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26857},"connectionType":"INTERNAL_NODE","targetVariable":{"id":"VariableID:4a69ad5b79e7913a77da5e849e6c4c1ba9544469/1657:2"},"targetVariableData":{"type":4,"resolvedType":3,"value":{"r":0.0,"g":0.0,"b":0.0,"a":1.0}},"navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"layoutMode":"HORIZONTAL","itemSpacing":3.0,"counterAxisAlignItems":"CENTER","children":["388:26855","388:26856"],"componentSetId":"388:26817"},"511:5621":{"type":"SVG","id":"511:5621","name":"Ellipse 1","absoluteBoundingBox":{"x":22013.490234375,"y":13426.25,"width":47.4657745361328,"height":74.8756942749023},"isolatedAbsoluteRenderBounds":{"x":22011.767578125,"y":13426.0,"width":49.439453125,"height":76.009765625},"relativeTransform":[[1.0,0.0,70.490234375],[0.0,1.0,118.0]],"size":{"x":47.4657745361328,"y":74.8756942749023},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":70.490234375,"sizeFraction":0.0},"top":{"pixelOffset":118.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"7e08a3191c0e7a94a1c396bc59defa3137a9dab4"},"505:5247":{"type":"FRAME","id":"505:5247","name":"Frame 482816","absoluteBoundingBox":{"x":19789.5,"y":15250.5,"width":1131.0,"height":959.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":15240.5,"width":1131.0,"height":979.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,1176.5]],"size":{"x":1131.0,"y":959.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":47.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:5235","511:5578"]},"157:17589":{"type":"TEXT","id":"157:17589","name":"Body/18px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.03515625,"y":6.904296875,"width":20.8033599853516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5578":{"type":"FRAME","id":"511:5578","name":"System 2 diagram","absoluteBoundingBox":{"x":20350.5,"y":15343.5,"width":570.0,"height":773.0},"isolatedAbsoluteRenderBounds":{"x":20338.6015625,"y":15343.5,"width":581.8984375,"height":773.0},"relativeTransform":[[1.0,0.0,561.0],[0.0,1.0,93.0]],"size":{"x":570.0,"y":773.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["511:5579","511:5580","511:5589"]},"505:5174":{"type":"TEXT","id":"505:5174","name":"Most importantly, the loop became a decision filter. Any future feature, brand activation or retail mechanic had to answer three questions:","absoluteBoundingBox":{"x":21095.0,"y":13062.900390625,"width":174.0,"height":209.0},"isolatedAbsoluteRenderBounds":{"x":21095.029296875,"y":13066.439453125,"width":173.30859375,"height":201.5224609375},"relativeTransform":[[1.0,0.0,17.0],[0.0,1.0,152.5]],"size":{"x":174.0,"y":209.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],"characters":"Most importantly, the loop became a decision filter. \nAny future feature, brand activation or retail mechanic had to answer three questions:","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5589":{"type":"TEXT","id":"511:5589","name":"A branded game world could not survive on novelty. Users needed reasons to participate. Brands needed reasons to invest. Retailers needed reasons to support it. The platform needed all three to keep feeding the loop.","absoluteBoundingBox":{"x":20436.5,"y":15967.5,"width":398.0,"height":116.0},"isolatedAbsoluteRenderBounds":{"x":20453.8046875,"y":15984.0,"width":361.837890625,"height":85.412109375},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,624.0]],"size":{"x":398.0,"y":116.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A branded game world could not survive on novelty. Users needed reasons to participate. Brands needed reasons to invest. Retailers needed reasons to support it. The platform needed all three to keep feeding the loop.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.4638671875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5588":{"type":"TEXT","id":"511:5588","name":"RETAILERS Store traffic, dwell time, basket-building ∴ in-store participation,product discovery, innovation cue
","absoluteBoundingBox":{"x":20654.2734375,"y":15712.5,"width":280.035400390625,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":20676.423828125,"y":15708.8515625,"width":234.98046875,"height":75.208984375},"relativeTransform":[[1.0,0.0,317.581787109375],[0.0,1.0,214.0]],"size":{"x":280.035400390625,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":317.581787109375,"sizeFraction":0.0},"top":{"pixelOffset":214.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RETAILERS\nStore traffic, dwell time, basket-building\n∴ in-store participation,product discovery, innovation cue
","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"4:1606":{"type":"TEXT","id":"4:1606","name":"Image text small","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":0.64000004529953,"y":3.79999923706055,"width":18.1620006561279,"height":15.2000007629395},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":800.0,"name":"Tablet","style":{"fontSize":12.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.0625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":10.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.71875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5587":{"type":"TEXT","id":"511:5587","name":"BRANDS Low-barrier gamification, campaign value, 1PD ∴ missions, characters,data capture, product interaction","absoluteBoundingBox":{"x":20336.69140625,"y":15636.5,"width":287.147399902344,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":20338.6015625,"y":15644.8515625,"width":281.2890625,"height":75.0859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,138.0]],"size":{"x":287.147399902344,"y":89.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":138.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"BRANDS\nLow-barrier gamification, campaign value, 1PD\n∴ missions, characters,data capture, product interaction","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5586":{"type":"TEXT","id":"511:5586","name":"USERS Value, progress, ownership
∴ collectables, play, rewards","absoluteBoundingBox":{"x":20547.48828125,"y":15498.5,"width":176.022247314453,"height":92.0},"isolatedAbsoluteRenderBounds":{"x":20563.1328125,"y":15508.8515625,"width":142.14453125,"height":72.765625},"relativeTransform":[[1.0,0.0,210.797470092773],[0.0,1.0,0.0]],"size":{"x":176.022247314453,"y":92.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":210.797470092773,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1],"characters":"USERS\nValue, progress, ownership
∴ collectables, play, rewards","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{"1":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:4031":{"type":"TEXT","id":"157:4031","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":192.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5585":{"type":"TEXT","id":"511:5585","name":"WILD SPACE A repeatable participation platform
","absoluteBoundingBox":{"x":20514.94921875,"y":15876.5,"width":232.029327392578,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":20540.8671875,"y":15888.8515625,"width":179.94140625,"height":43.0859375},"relativeTransform":[[1.0,0.0,178.258636474609],[0.0,1.0,378.0]],"size":{"x":232.029327392578,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":178.258636474609,"sizeFraction":0.0},"top":{"pixelOffset":378.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WILD SPACE\nA repeatable participation platform
","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5584":{"type":"SVG","id":"511:5584","name":"Ellipse 1","absoluteBoundingBox":{"x":20464.736328125,"y":15734.5,"width":86.2200164794922,"height":149.751388549805},"isolatedAbsoluteRenderBounds":{"x":20461.26953125,"y":15734.0,"width":90.1875,"height":151.8388671875},"relativeTransform":[[1.0,0.0,128.043960571289],[0.0,1.0,236.0]],"size":{"x":86.2200164794922,"y":149.751388549805},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":128.043960571289,"sizeFraction":0.0},"top":{"pixelOffset":236.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"dbb8c1e85ed98cfcceb70764108c86054821c019"},"504:11393":{"type":"FRAME","id":"504:11393","name":"Strategic Proposition","absoluteBoundingBox":{"x":21082.0,"y":11373.400390625,"width":754.0,"height":583.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":11373.400390625,"width":754.0,"height":583.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,524.0]],"size":{"x":754.0,"y":583.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":18.0,"paddingBottom":18.0,"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["504:11452","504:11385"]},"390:53598":{"type":"TEXT","id":"390:53598","name":"4M+ WildBucks generated","absoluteBoundingBox":{"x":21947.8203125,"y":14653.1201171875,"width":39.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":21946.896484375,"y":14657.1396484375,"width":40.015625,"height":28.3486328125},"relativeTransform":[[1.0,0.0,4.81999969482422],[0.0,1.0,0.960000991821289]],"size":{"x":39.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207],"characters":"4M+ \nWildBucks\ngenerated","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":3.32800030708313,"lineHeightPx":4.52608060836792,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.19200038909912,"lineHeightPx":8.92928028106689,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":16.3840007781982,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"511:5560":{"type":"SVG","id":"511:5560","name":"Ellipse 1","absoluteBoundingBox":{"x":21690.47265625,"y":9070.6494140625,"width":54.2992095947266,"height":88.0188446044922},"isolatedAbsoluteRenderBounds":{"x":21690.123046875,"y":9069.740234375,"width":56.884765625,"height":89.2783203125},"relativeTransform":[[1.0,0.0,259.674407958984],[0.0,1.0,50.2307624816895]],"size":{"x":54.2992095947266,"y":88.0188446044922},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":259.674407958984,"sizeFraction":0.0},"top":{"pixelOffset":50.2307624816895,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"f8fcd9eac49ea6a3b237afcc503f9821f2ab2533"},"511:5583":{"type":"SVG","id":"511:5583","name":"Ellipse 1","absoluteBoundingBox":{"x":20698.083984375,"y":15806.5,"width":72.1192855834961,"height":80.0762939453125},"isolatedAbsoluteRenderBounds":{"x":20697.583984375,"y":15806.0,"width":74.67578125,"height":82.2939453125},"relativeTransform":[[1.0,0.0,361.392883300781],[0.0,1.0,308.0]],"size":{"x":72.1192855834961,"y":80.0762939453125},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":361.392883300781,"sizeFraction":0.0},"top":{"pixelOffset":308.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"248a99e25e7985d5fd96ec3e2b659c4da39adfc8"},"157:4041":{"type":"TEXT","id":"157:4041","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":120.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":120.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":120.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:3079":{"type":"FRAME","id":"505:3079","name":"Positioning","absoluteBoundingBox":{"x":21082.0,"y":10080.400390625,"width":754.0,"height":753.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":10080.400390625,"width":766.0,"height":1268.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2500.0]],"size":{"x":754.0,"y":753.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11448"]},"511:5582":{"type":"SVG","id":"511:5582","name":"Ellipse 1","absoluteBoundingBox":{"x":20718.177734375,"y":15567.5,"width":68.4530944824219,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":20717.677734375,"y":15566.3662109375,"width":72.185546875,"height":121.6337890625},"relativeTransform":[[1.0,0.0,381.485717773438],[0.0,1.0,69.0]],"size":{"x":68.4530944824219,"y":120.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":381.485717773438,"sizeFraction":0.0},"top":{"pixelOffset":69.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"8862ef7ad730deddd368a92935a435f7b2cf2f72"},"511:5581":{"type":"SVG","id":"511:5581","name":"Ellipse 1","absoluteBoundingBox":{"x":20483.390625,"y":15563.1337890625,"width":57.7850799560547,"height":70.174674987793},"isolatedAbsoluteRenderBounds":{"x":20481.36328125,"y":15561.87109375,"width":60.3125,"height":71.9375},"relativeTransform":[[1.0,0.0,146.699096679688],[0.0,1.0,64.6337890625]],"size":{"x":57.7850799560547,"y":70.174674987793},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":146.699096679688,"sizeFraction":0.0},"top":{"pixelOffset":64.6337890625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"cf242bc7cf6cde87670045dda366ba8c2ea467b7"},"486:96935":{"type":"TEXT","id":"486:96935","name":"Back to Top","absoluteBoundingBox":{"x":16942.0,"y":15839.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16963.142578125,"y":15845.359375,"width":86.17578125,"height":14.90625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"367:23380":{"type":"FRAME","id":"367:23380","name":"Results","absoluteBoundingBox":{"x":19745.5,"y":18042.5,"width":1219.0,"height":791.0},"isolatedAbsoluteRenderBounds":{"x":19745.5,"y":18042.5,"width":1219.0,"height":791.0},"relativeTransform":[[1.0,0.0,-43.0],[0.0,1.0,1346.5]],"size":{"x":1219.0,"y":791.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":33.0,"paddingRight":41.0,"paddingBottom":33.0,"paddingLeft":44.0,"layoutMode":"VERTICAL","itemSpacing":31.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["367:23381","387:9361","387:9359","511:5642","367:23382"]},"157:17594":{"type":"TEXT","id":"157:17594","name":"Body/14px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":5.814453125,"width":16.5189056396484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17616":{"type":"TEXT","id":"157:17616","name":"Body/12px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0234375,"y":4.26953125,"width":13.7489061355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49566":{"type":"CODE_INSTANCE","id":"390:49566","name":"Code layer 2","absoluteBoundingBox":{"x":21070.0,"y":9540.900390625,"width":491.0,"height":469.0},"isolatedAbsoluteRenderBounds":{"x":21070.0,"y":9540.900390625,"width":491.0,"height":469.0},"relativeTransform":[[1.0,0.0,-33.0],[0.0,1.0,54.5]],"size":{"x":491.0,"y":469.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code348_5828.default","componentProperties":{"text#202:1":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"157:17591":{"type":"TEXT","id":"157:17591","name":"Body/16px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0625,"y":6.359375,"width":19.0387496948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":14.0,"letterSpacing":0.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5235":{"type":"FRAME","id":"505:5235","name":"Frame 482815","absoluteBoundingBox":{"x":19789.5,"y":15240.5,"width":531.0,"height":979.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":15240.5,"width":531.0,"height":979.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-10.0]],"size":{"x":531.0,"y":979.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["505:5236"]},"505:5236":{"type":"TEXT","id":"505:5236","name":"Matrix write up","absoluteBoundingBox":{"x":19795.0,"y":15288.5,"width":520.0,"height":1725.0},"isolatedAbsoluteRenderBounds":{"x":19795.03125,"y":15293.09375,"width":511.6015625,"height":896.896484375},"relativeTransform":[[1.0,0.0,5.5],[0.0,1.0,48.0]],"size":{"x":520.0,"y":1725.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":5.5,"sizeFraction":0.0},"right":{"pixelOffset":-5.5,"sizeFraction":1.0},"top":{"pixelOffset":48.0,"sizeFraction":0.0},"bottom":{"pixelOffset":794.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23],"characters":"B2B and Retailer Logic\nThe same loop had to work commercially.\nFor brands, Wild Space became a plug-and-play gamification ecosystem: a way to launch products, tell stories, drive specific behaviours and measure engagement without building a standalone gaming platform from scratch.\nFor retailers, it offered a practical shopper proposition: store visits, dwell time, basket-building opportunities and engagement mechanics that could make the retail environment feel more progressive.\nThis made governance critical.\nWild Space needed to give partners enough freedom to create meaningful activations, but enough structure to keep every execution native to the world. If every mission, character or reward felt like a thinly disguised advert, users would treat it like one. Gamers would not care. Shoppers would only use it for the discount. Children would lose interest. Retailers would struggle to justify the space.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"23":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97327":{"type":"COMPONENT","id":"486:97327","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small","absoluteBoundingBox":{"x":16990.15234375,"y":16515.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":16990.15234375,"y":16515.677734375,"width":73.6959991455078,"height":21.9519996643066},"relativeTransform":[[1.0,0.0,930.152404785156],[0.0,1.0,1530.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"constraintValues":{"left":{"pixelOffset":930.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1530.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97318},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97328","486:97329"],"componentSetId":"159:1676"},"511:5509":{"type":"TEXT","id":"511:5509","name":"That is what kept the platform coherent. Wild Space could expand into new mechanics and partnerships, but every addition still had to serve the same behavioural system.","absoluteBoundingBox":{"x":20520.0,"y":14776.5,"width":378.0,"height":406.0},"isolatedAbsoluteRenderBounds":{"x":20540.1484375,"y":14964.7421875,"width":356.6484375,"height":211.2587890625},"relativeTransform":[[1.0,0.0,730.5],[0.0,1.0,54.0]],"size":{"x":378.0,"y":406.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"That is what kept the platform coherent. Wild Space could expand into new mechanics and partnerships, but every addition still had to serve the same behavioural system.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53600":{"type":"TEXT","id":"390:53600","name":"15% in-store QR engagement vs 2% benchmark","absoluteBoundingBox":{"x":22020.51171875,"y":14653.1201171875,"width":57.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":22019.685546875,"y":14656.9423828125,"width":57.857421875,"height":27.8203125},"relativeTransform":[[1.0,0.0,2.53999900817871],[0.0,1.0,0.960000991821289]],"size":{"x":57.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"15%\nin-store QR engagement vs  \n2% benchmark","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":3.32800030708313,"lineHeightPx":4.52608060836792,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.19200038909912,"lineHeightPx":8.92928028106689,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":16.3840007781982,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"390:49597":{"type":"FRAME","id":"390:49597","name":"Frame 482760","absoluteBoundingBox":{"x":21696.6796875,"y":15465.400390625,"width":97.2799987792969,"height":67.8400039672852},"isolatedAbsoluteRenderBounds":{"x":21696.6796875,"y":15465.400390625,"width":97.2799987792969,"height":67.8400039672852},"relativeTransform":[[1.0,0.0,599.680053710938],[0.0,1.0,0.0]],"size":{"x":97.2799987792969,"y":67.8400039672852},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49598"]},"505:5185":{"type":"TEXT","id":"505:5185","name":"Does it make the first action easier? Does it make participation feel more rewarding? Does it give people a reason to return?","absoluteBoundingBox":{"x":20169.0,"y":14776.5,"width":320.0,"height":406.0},"isolatedAbsoluteRenderBounds":{"x":20179.599609375,"y":14855.09375,"width":296.505859375,"height":248.765625},"relativeTransform":[[1.0,0.0,379.5],[0.0,1.0,54.0]],"size":{"x":320.0,"y":406.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Does it make the first action easier?\nDoes it make participation feel more rewarding?\nDoes it give people a reason to return?","lineIndentations":[1,1,1],"lineTypes":["ORDERED","ORDERED","ORDERED"],"listStartOffsets":[1,2,3],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5539":{"type":"SVG","id":"511:5539","name":"Ellipse 1","absoluteBoundingBox":{"x":20441.263671875,"y":10115.8125,"width":96.9852600097656,"height":149.751388549805},"isolatedAbsoluteRenderBounds":{"x":20437.82421875,"y":10115.3125,"width":100.92578125,"height":152.0576171875},"relativeTransform":[[1.0,0.0,85.9781188964844],[0.0,1.0,238.5]],"size":{"x":96.9852600097656,"y":149.751388549805},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":85.9781188964844,"sizeFraction":0.0},"top":{"pixelOffset":238.5,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"1e73be7480a78af035058080e30c17b27e7581d8"},"498:10051":{"type":"TEXT","id":"498:10051","name":"The loop gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. It turned a one-off scan into cumulative progress.","absoluteBoundingBox":{"x":19825.5,"y":14383.0,"width":534.0,"height":268.0},"isolatedAbsoluteRenderBounds":{"x":19825.54296875,"y":14393.5,"width":514.138671875,"height":258.40625},"relativeTransform":[[1.0,0.0,36.0],[0.0,1.0,57.5]],"size":{"x":534.0,"y":268.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"The loop gave Wild Space a simple behavioural architecture: every interaction had to move people from entry into engagement, from engagement into visible value, and from value into a reason to come back. \nIt turned a one-off scan into cumulative progress.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"215:5682":{"type":"TEXT","id":"215:5682","name":"Wild Space","absoluteBoundingBox":{"x":19769.0,"y":7527.0,"width":1210.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":19769.125,"y":7533.1875,"width":327.322265625,"height":61.875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1210.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wild Space","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97144":{"type":"FRAME","id":"486:97144","name":"Next Case Study Button","absoluteBoundingBox":{"x":22055.447265625,"y":15016.0,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":22055.447265625,"y":15016.0,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,132.447998046875],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97243},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97145"]},"390:49511":{"type":"FRAME","id":"390:49511","name":"Header + Explanation","absoluteBoundingBox":{"x":21082.0,"y":7315.39990234375,"width":754.0,"height":4965.0},"isolatedAbsoluteRenderBounds":{"x":21041.0,"y":7315.39990234375,"width":836.0,"height":4965.00048828125},"relativeTransform":[[1.0,0.0,23.0],[0.0,1.0,107.0]],"size":{"x":754.0,"y":4965.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":13.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49512","390:49515"]},"215:5670":{"type":"FRAME","id":"215:5670","name":"Hero","absoluteBoundingBox":{"x":19715.0,"y":7337.0,"width":1280.0,"height":6737.0},"isolatedAbsoluteRenderBounds":{"x":19630.5,"y":7337.0,"width":1449.0,"height":8693.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,560.0]],"size":{"x":1280.0,"y":6737.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":23.0,"paddingRight":23.0,"paddingBottom":23.0,"paddingLeft":23.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["374:101346","215:5681"]},"215:5746":{"type":"CODE_INSTANCE","id":"215:5746","name":"Code layer 1","absoluteBoundingBox":{"x":19788.5,"y":17217.5,"width":1133.0,"height":825.0},"isolatedAbsoluteRenderBounds":{"x":19788.5,"y":17217.5,"width":1133.0,"height":825.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,521.5]],"size":{"x":1133.0,"y":825.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code215_5791.default","componentProperties":{"transitionDuration#201:2":{"type":"NUMBER","value":300.0,"isDefault":true}}},"159:1706":{"type":"COMPONENT","id":"159:1706","name":"Button/Watch trailer/Full Text/Black Text/Medium","absoluteBoundingBox":{"x":19814.0,"y":5520.99755859375,"width":135.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":19814.0,"y":5520.99755859375,"width":135.0,"height":24.0},"relativeTransform":[[1.0,0.0,19814.0],[0.0,1.0,5520.99755859375]],"size":{"x":135.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":159,"localID":1815},"event":{"interactionType":"ON_PRESS"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"0:2"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":159,"localID":1825},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":159,"localID":1816},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"0:2"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["159:1707","159:1708"]},"259:3753":{"type":"FRAME","id":"259:3753","name":"Introduction","absoluteBoundingBox":{"x":19769.0,"y":7915.0,"width":1210.0,"height":5681.0},"isolatedAbsoluteRenderBounds":{"x":19728.0,"y":7915.0,"width":1292.0,"height":5681.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,423.0]],"size":{"x":1210.0,"y":5681.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":36.0,"counterAxisSizingMode":"FIXED","children":["217:1602","498:9940","264:3783","504:11408","503:11347","503:11247","499:10647","499:10480","505:3080","505:3161"]},"504:11394":{"type":"FRAME","id":"504:11394","name":"Strategic Proposition","absoluteBoundingBox":{"x":19769.0,"y":12871.0,"width":1210.0,"height":702.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":12871.0,"width":1210.0,"height":702.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,722.0]],"size":{"x":1210.0,"y":702.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":33.0,"paddingBottom":33.0,"layoutMode":"HORIZONTAL","itemSpacing":131.0,"counterAxisAlignItems":"MAX","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["504:11451","504:11384"]},"504:11444":{"type":"TEXT","id":"504:11444","name":"But Wild Space was not trying to become a global gaming franchise overnight. It had to translate those principles into a South African rewards ecosystem rooted in local culture, everyday shopping behaviour, brand participation and real-world value. So the positioning moved from “another loyalty app” to a more ownable platform idea:","absoluteBoundingBox":{"x":21097.0,"y":10605.400390625,"width":329.0,"height":222.0},"isolatedAbsoluteRenderBounds":{"x":21097.1171875,"y":10619.150390625,"width":323.55859375,"height":197.318359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.0]],"size":{"x":329.0,"y":222.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"But Wild Space was not trying to become a global gaming franchise overnight. It had to translate those principles into a South African rewards ecosystem rooted in local culture, everyday shopping behaviour, brand participation and real-world value.\nSo the positioning moved from “another loyalty app” to a more ownable platform idea:","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53595":{"type":"TEXT","id":"390:53595","name":"Wild Space drove:","absoluteBoundingBox":{"x":21943.0,"y":14628.0,"width":335.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":21943.017578125,"y":14631.0,"width":101.31640625,"height":11.44921875},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,32.0]],"size":{"x":335.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wild Space drove:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11384":{"type":"TEXT","id":"504:11384","name":"Giving Wild Space a clear strategic role: Connect digital actions to real-world value in a way users wanted to repeat and partners could keep building on.","absoluteBoundingBox":{"x":20539.0,"y":13046.0,"width":440.0,"height":494.0},"isolatedAbsoluteRenderBounds":{"x":20539.1875,"y":13264.091796875,"width":417.64453125,"height":174.814453125},"relativeTransform":[[1.0,0.0,770.0],[0.0,1.0,175.0]],"size":{"x":440.0,"y":494.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"\n\nGiving Wild Space a clear strategic role: \nConnect digital actions to real-world value in a way users wanted to repeat and partners could keep building on.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"16":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"504:11386":{"type":"TEXT","id":"504:11386","name":"Text","absoluteBoundingBox":{"x":21936.0,"y":11491.5,"width":349.0,"height":708.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":11491.5,"width":349.0,"height":708.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":349.0,"y":708.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:3167":{"type":"FRAME","id":"505:3167","name":"Brand Blueprint","absoluteBoundingBox":{"x":19769.0,"y":12172.0,"width":1144.0,"height":695.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":12172.0,"width":1144.0,"height":695.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,23.0]],"size":{"x":1144.0,"y":695.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":4.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11359","504:11360"]},"498:10061":{"type":"FRAME","id":"498:10061","name":"Content","absoluteBoundingBox":{"x":21078.0,"y":12202.400390625,"width":762.0,"height":386.0},"isolatedAbsoluteRenderBounds":{"x":21078.0,"y":12202.400390625,"width":762.0,"height":386.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":762.0,"y":386.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":17.4593887329102,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["498:10062"]},"505:3080":{"type":"FRAME","id":"505:3080","name":"Positioning","absoluteBoundingBox":{"x":19769.0,"y":11153.0,"width":1210.0,"height":960.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":11153.0,"width":1210.0,"height":960.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3238.0]],"size":{"x":1210.0,"y":960.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11449"]},"505:3125":{"type":"FRAME","id":"505:3125","name":"Frame 482809","absoluteBoundingBox":{"x":19769.0,"y":11898.0,"width":1136.0,"height":207.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":11898.0,"width":1136.0,"height":207.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,745.0]],"size":{"x":1136.0,"y":207.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":54.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["505:3075","505:5208"]},"390:49520":{"type":"TEXT","id":"390:49520","name":"Context This was one of those briefs you read twice. RCL Foods wanted Wild Space to behave like a gaming universe, but it also had to work as a South African rewards platform for shoppers, brands and retailers. The brief was not simply to make loyalty feel fun. It was to give a marketing-led platform enough identity, utility and repeat value to stand on its own.","absoluteBoundingBox":{"x":21470.0,"y":7801.89990234375,"width":361.0,"height":245.0},"isolatedAbsoluteRenderBounds":{"x":21470.16015625,"y":7805.20458984375,"width":343.6796875,"height":234.8857421875},"relativeTransform":[[1.0,0.0,388.0],[0.0,1.0,29.5]],"size":{"x":361.0,"y":245.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[5,5,5,5,5,5,5,5],"characters":"Context\nThis was one of those briefs you read twice.\nRCL Foods wanted Wild Space to behave like a gaming universe, but it also had to work as a South African rewards platform for shoppers, brands and retailers. The brief was not simply to make loyalty feel fun. It was to give a marketing-led platform enough identity, utility and repeat value to stand on its own.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97135":{"mainComponentId":"486:97256","type":"INSTANCE","id":"486:97135","name":"Previous Case Study Button","absoluteBoundingBox":{"x":21116.599609375,"y":6777.0,"width":154.0,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21116.599609375,"y":6777.0,"width":154.0,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,57.5999946594238],[0.0,1.0,0.0]],"size":{"x":154.0,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103626},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97238},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-1.39999997615814,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97135;486:97257","I486:97135;486:97258"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"name":"Previous Case Study Button","interactions":[{"id":{"sessionID":486,"localID":103626},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97238},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":81731},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":482,"localID":2925},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97256"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97256"}]},"390:49589":{"type":"TEXT","id":"390:49589","name":"Wild Space drove:","absoluteBoundingBox":{"x":21097.0,"y":15431.400390625,"width":724.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21097.021484375,"y":15437.150390625,"width":126.646484375,"height":14.3115234375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,54.0]],"size":{"x":724.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wild Space drove:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5211":{"type":"TEXT","id":"505:5211","name":"Together, these examples highlighted the importance of creating an experience that could evolve over time, reward participation and give people reasons to keep coming back.","absoluteBoundingBox":{"x":20379.0,"y":11525.0,"width":538.0,"height":170.0},"isolatedAbsoluteRenderBounds":{"x":20381.7265625,"y":11529.59375,"width":535.1953125,"height":167.3125},"relativeTransform":[[1.0,0.0,610.0],[0.0,1.0,372.0]],"size":{"x":538.0,"y":170.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"Together, these examples highlighted the importance of creating an experience that could evolve over time, reward participation and give people reasons to keep coming back.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"RIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5608":{"type":"SVG","id":"511:5608","name":"Ellipse 1","absoluteBoundingBox":{"x":21687.556640625,"y":13810.5419921875,"width":39.8236236572266,"height":43.5871276855469},"isolatedAbsoluteRenderBounds":{"x":21687.28515625,"y":13810.26953125,"width":41.201171875,"height":44.80859375},"relativeTransform":[[1.0,0.0,199.556655883789],[0.0,1.0,167.6513671875]],"size":{"x":39.8236236572266,"y":43.5871276855469},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":199.556655883789,"sizeFraction":0.0},"top":{"pixelOffset":167.6513671875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.544319927692413,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"99f250fda2bdfe765a1855edc1ee4479a952c821"},"511:5557":{"type":"TEXT","id":"511:5557","name":"The Exchange Behind the Ecosystem","absoluteBoundingBox":{"x":21404.0,"y":8972.119140625,"width":434.700012207031,"height":41.2999992370605},"isolatedAbsoluteRenderBounds":{"x":21460.46484375,"y":8986.51953125,"width":321.28515625,"height":16.1845703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,45.7188339233398]],"size":{"x":434.700012207031,"y":41.2999992370605},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Exchange Behind the Ecosystem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":16.7999992370605,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.335999984741211,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.1566390991211,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"387:8329":{"type":"CODE_INSTANCE","id":"387:8329","name":"Code layer 2","absoluteBoundingBox":{"x":19783.0,"y":10424.5,"width":584.0,"height":716.0},"isolatedAbsoluteRenderBounds":{"x":19783.0,"y":10424.5,"width":584.0,"height":716.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":584.0,"y":716.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code348_5828.default","componentProperties":{"text#202:1":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"504:11451":{"type":"TEXT","id":"504:11451","name":"Strategic Proposition: Every interaction unlocks new discoveries. This gave each audience a clear reason to participate without forcing the platform to become different things for different people. For gamers, discovery meant challenges, status and rewards. For shoppers, it meant extra value from everyday purchases. For children, it meant safe play, characters and achievement. For brands, it meant turning products into stories, missions and rewards. For retailers, it meant making the store environment more participatory.","absoluteBoundingBox":{"x":19769.0,"y":12904.0,"width":568.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":19769.2578125,"y":12890.0,"width":567.42578125,"height":662.5009765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,33.0]],"size":{"x":568.0,"y":636.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,17,17,17,17,23,23,23,23,23,23,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,23,23,23,23,23,23,23,23,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,23,23,23,23,23,23,23,23,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,23,23,23,23,23,23,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,23,23,23,23,23,23,23,23,23,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17],"characters":"Strategic Proposition:\nEvery interaction unlocks new discoveries.\nThis gave each audience a clear reason to participate without forcing the platform to become different things for different people.\nFor gamers, discovery meant challenges, status and rewards. \nFor shoppers, it meant extra value from everyday purchases. \nFor children, it meant safe play, characters and achievement. \nFor brands, it meant turning products into stories, missions and rewards. \nFor retailers, it meant making the store environment more participatory. ","lineIndentations":[0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"49":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.4000015258789,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"23":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"17":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"500:10667":{"type":"TEXT","id":"500:10667","name":"If Wild Space was going to earn attention, data and repeat participation, it needed a role people could understand immediately, and a world brands could build inside without breaking it. The gaming references helped define the principles. Roblox showed the power of community, contribution and user participation. Pokémon Go showed how digital play could spill into the physical world. Pokémon and Funko showed the emotional pull of collecting.","absoluteBoundingBox":{"x":19769.0,"y":11354.0,"width":566.0,"height":512.0},"isolatedAbsoluteRenderBounds":{"x":19769.537109375,"y":11381.2421875,"width":560.16015625,"height":408.505859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,201.0]],"size":{"x":566.0,"y":512.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"If Wild Space was going to earn attention, data and repeat participation, it needed a role people could understand immediately, and a world brands could build inside without breaking it.\nThe gaming references helped define the principles. \nRoblox showed the power of community, contribution and user participation.\nPokémon Go showed how digital play could spill into the physical world. Pokémon and Funko showed the emotional pull of collecting. \n","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17598":{"type":"TEXT","id":"157:17598","name":"Body/12px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.064453125,"y":4.26953125,"width":14.5692186355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:6988":{"type":"TEXT","id":"157:6988","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":8.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.120000004768372,"y":1.89999973773956,"width":7.48414134979248,"height":7.20000076293945},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Bebas Neue","fontPostScriptName":"BebasNeue-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5533":{"type":"FRAME","id":"511:5533","name":"The Exchange Diagram","absoluteBoundingBox":{"x":20318.0,"y":9743.0,"width":619.0,"height":669.0},"isolatedAbsoluteRenderBounds":{"x":20318.0,"y":9743.0,"width":619.0,"height":669.0},"relativeTransform":[[1.0,0.0,549.0],[0.0,1.0,0.0]],"size":{"x":619.0,"y":669.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["511:5534","511:5535"]},"502:10690":{"type":"TEXT","id":"502:10690","name":"At the same time, the platform had to appeal to a remarkably diverse set of audiences. Kids wanted play and collectability. Gamers wanted challenge, progression and status. Parents wanted safety and value. Brands wanted engagement and data. Retailers wanted shopper action and measurable outcomes.","absoluteBoundingBox":{"x":21588.0,"y":9569.900390625,"width":227.0,"height":411.0},"isolatedAbsoluteRenderBounds":{"x":21588.029296875,"y":9575.474609375,"width":214.947265625,"height":398.6015625},"relativeTransform":[[1.0,0.0,506.0],[0.0,1.0,83.5]],"size":{"x":227.0,"y":411.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"At the same time, the platform had to appeal to a remarkably diverse set of audiences. \nKids wanted play and collectability. \nGamers wanted challenge, progression and status. \nParents wanted safety and value. \nBrands wanted engagement and data. \nRetailers wanted shopper action and measurable outcomes.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5535":{"type":"GROUP","id":"511:5535","name":"Group 1","absoluteBoundingBox":{"x":20355.28515625,"y":9877.3125,"width":544.431640625,"height":469.375},"isolatedAbsoluteRenderBounds":{"x":20355.28515625,"y":9877.3125,"width":544.431640625,"height":469.375},"relativeTransform":[[1.0,0.0,37.2841796875],[0.0,1.0,134.3125]],"size":{"x":544.431640625,"y":469.375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["511:5536","511:5537","511:5538","511:5539","511:5540","511:5541","511:5542","511:5543"]},"511:5540":{"type":"TEXT","id":"511:5540","name":"WILD SPACE Turns participation into data, value and return","absoluteBoundingBox":{"x":20355.28515625,"y":10024.6875,"width":192.0,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":20368.126953125,"y":10045.0390625,"width":166.275390625,"height":42.6171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,147.375]],"size":{"x":192.0,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":147.375,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WILD SPACE\nTurns participation into data, value and return","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17526":{"type":"TEXT","id":"157:17526","name":"Heading/Desktop/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":90.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":0.38671875,"y":9.6171875,"width":85.2553100585938,"height":67.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":72.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5542":{"type":"TEXT","id":"511:5542","name":"BRANDS Create reasons to participate","absoluteBoundingBox":{"x":20712.716796875,"y":10077.0625,"width":187.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":20747.623046875,"y":10101.4140625,"width":117.326171875,"height":43.0859375},"relativeTransform":[[1.0,0.0,357.431884765625],[0.0,1.0,199.75]],"size":{"x":187.0,"y":89.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":357.431884765625,"sizeFraction":0.0},"top":{"pixelOffset":199.75,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"BRANDS\nCreate reasons to participate","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5536":{"type":"SVG","id":"511:5536","name":"Ellipse 1","absoluteBoundingBox":{"x":20462.248046875,"y":9944.4462890625,"width":65.0,"height":70.174674987793},"isolatedAbsoluteRenderBounds":{"x":20460.419921875,"y":9942.9443359375,"width":67.328125,"height":72.1767578125},"relativeTransform":[[1.0,0.0,106.96337890625],[0.0,1.0,67.1334915161133]],"size":{"x":65.0,"y":70.174674987793},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":106.96337890625,"sizeFraction":0.0},"top":{"pixelOffset":67.1334915161133,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"eba721f50c4aed133c4d24c134f149549fe9d738"},"157:4026":{"type":"TEXT","id":"157:4026","name":"Body/14px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":49.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5534":{"type":"TEXT","id":"511:5534","name":"The Exchange Behind the Ecosystem","absoluteBoundingBox":{"x":20318.0,"y":9808.3125,"width":619.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":20397.6640625,"y":9829.3125,"width":458.98046875,"height":23.12109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,65.3125]],"size":{"x":619.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Exchange Behind the Ecosystem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.65234375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"486:96983":{"type":"SVG","id":"486:96983","name":"Vector","overrideKey":"1693:10956","absoluteBoundingBox":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.125,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"8c28a5deee712823911c2c2274f426486b6f0bf1"},"157:17540":{"type":"TEXT","id":"157:17540","name":"Heading/Mobile/H6 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.12890625,"y":3.5390625,"width":28.4184379577637,"height":22.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"499:10639":{"type":"TEXT","id":"499:10639","name":"That created the central tension: Wild Space had to feel open enough for brands and retailers to activate inside it, but strong enough to remain undeniably Wild Space. Too much brand freedom and it would become a messy campaign cupboard. Too much platform control and it would be difficult for partners to use. To achieve the scale of ambition being discussed, the platform could not rely on novelty alone. It needed to be: strategically addictive, with enough personalisation to make each audience feel the experience was built for them.","absoluteBoundingBox":{"x":19769.0,"y":9743.0,"width":518.0,"height":740.0},"isolatedAbsoluteRenderBounds":{"x":19769.03125,"y":9845.5,"width":512.791015625,"height":539.84375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":518.0,"y":740.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11],"characters":"That created the central tension:\nWild Space had to feel open enough for brands and retailers to activate inside it, but strong enough to remain undeniably Wild Space. Too much brand freedom and it would become a messy campaign cupboard. Too much platform control and it would be difficult for partners to use.\nTo achieve the scale of ambition being discussed, the platform could not rely on novelty alone. It needed to be:\nstrategically addictive, with enough personalisation to make each audience feel the experience was built for them.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"11":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"146:991":{"type":"TEXT","id":"146:991","name":"Body/22px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":81.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":81.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":81.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11418":{"type":"TEXT","id":"504:11418","name":"The challenge was not simply building a brand or a loyalty programme. It was designing a platform capable of balancing commercial flexibility, behavioural psychology and audience desire from the very first scan.","absoluteBoundingBox":{"x":20354.5,"y":9370.0,"width":554.5,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":20390.259765625,"y":9404.5,"width":519.693359375,"height":212.046875},"relativeTransform":[[1.0,0.0,585.5],[0.0,1.0,0.0]],"size":{"x":554.5,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"The challenge was not simply building a brand or a loyalty programme. \nIt was designing a platform capable of balancing commercial flexibility, behavioural psychology and audience desire from the very first scan.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"499:10644":{"type":"FRAME","id":"499:10644","name":"Value Exchange - central tension","absoluteBoundingBox":{"x":21082.0,"y":8926.400390625,"width":754.0,"height":544.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":8926.400390625,"width":756.69921875,"height":544.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1346.0]],"size":{"x":754.0,"y":544.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":23.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10641","511:5556"]},"157:17546":{"type":"TEXT","id":"157:17546","name":"Heading/Desktop/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.1611328125,"y":4.173828125,"width":35.5230484008789,"height":28.30078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11408":{"type":"FRAME","id":"504:11408","name":"Tension","absoluteBoundingBox":{"x":19769.0,"y":8617.0,"width":1187.0,"height":613.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":8617.0,"width":1187.0,"height":613.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,702.0]],"size":{"x":1187.0,"y":613.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":86.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["503:11307","504:11396"]},"157:17644":{"type":"TEXT","id":"157:17644","name":"Body text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.994140625,"width":26.178279876709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11407":{"type":"FRAME","id":"504:11407","name":"Tension","absoluteBoundingBox":{"x":21082.0,"y":8092.39990234375,"width":754.0,"height":446.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":8092.39990234375,"width":754.45703125,"height":446.00048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,512.0]],"size":{"x":754.0,"y":446.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["503:11308","504:11404"]},"390:49595":{"type":"FRAME","id":"390:49595","name":"Frame 482763","absoluteBoundingBox":{"x":21463.080078125,"y":15465.400390625,"width":161.279998779297,"height":68.4799957275391},"isolatedAbsoluteRenderBounds":{"x":21463.080078125,"y":15465.400390625,"width":161.279998779297,"height":68.48046875},"relativeTransform":[[1.0,0.0,366.080017089844],[0.0,1.0,0.0]],"size":{"x":161.279998779297,"y":68.4799957275391},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49596"]},"504:11396":{"type":"TEXT","id":"504:11396","name":"Tension Emphasis","absoluteBoundingBox":{"x":20526.0,"y":8699.5,"width":419.0,"height":448.0},"isolatedAbsoluteRenderBounds":{"x":20531.9296875,"y":8705.0,"width":413.6796875,"height":436.0009765625},"relativeTransform":[[1.0,0.0,757.0],[0.0,1.0,82.5]],"size":{"x":419.0,"y":448.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"That changed everything.\nBefore anyone could become a player, collector or repeat user, they had to take out their phone in-store and engage with a branded platform while probably just trying to buy pasta and leave.\nWild Space needed the gravity of a game world, but its entry point was a small, awkward shopper action that had to earn attention immediately.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17593":{"type":"TEXT","id":"157:17593","name":"Body/14px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0751953125,"y":5.814453125,"width":16.9974212646484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:3119":{"type":"FRAME","id":"505:3119","name":"Frame 482808","absoluteBoundingBox":{"x":19769.0,"y":11153.0,"width":1148.0,"height":914.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":11153.0,"width":1148.0,"height":914.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1148.0,"y":914.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":44.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["500:10667","505:5211"]},"505:5253":{"type":"FRAME","id":"505:5253","name":"Frame 482817","absoluteBoundingBox":{"x":21082.0,"y":11956.400390625,"width":754.0,"height":236.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":11956.400390625,"width":754.0,"height":236.0},"relativeTransform":[[1.0,0.0,23.0],[0.0,1.0,5140.0]],"size":{"x":754.0,"y":236.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["390:49526"]},"117:592":{"type":"TEXT","id":"117:592","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":14.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.245028421282768,"y":2.72727251052856,"width":12.4183235168457,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":14.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"503:11307":{"type":"TEXT","id":"503:11307","name":"Tension Text","absoluteBoundingBox":{"x":19780.0,"y":8617.0,"width":660.0,"height":613.0},"isolatedAbsoluteRenderBounds":{"x":19780.03125,"y":8621.296875,"width":646.5703125,"height":532.451171875},"relativeTransform":[[1.0,0.0,11.0],[0.0,1.0,0.0]],"size":{"x":660.0,"y":613.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7],"characters":"Tension(s)\nFrom a brand development perspective, the challenge was immediately apparent: how do you create a brand that is undeniably Wild Space while still giving enough creative freedom to the brands activating within it?\n... And appeal to a Gamer audience. Aspiration: trillion dollar universe. I was intrigued.\nThen the real kicker comes in a meeting further along the week. \nWe are not just asking people to play on this platform at home. \nThey need to engage with the app whilst in-store. \nThis was not a matter of fandom building. It was a conscious, physical behaviour - scanning.\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17586":{"type":"TEXT","id":"157:17586","name":"Body/22px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.04296875,"y":6.994140625,"width":25.426326751709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49515":{"type":"FRAME","id":"390:49515","name":"Introduction","absoluteBoundingBox":{"x":21082.0,"y":7580.39990234375,"width":754.0,"height":4700.0},"isolatedAbsoluteRenderBounds":{"x":21041.0,"y":7580.39990234375,"width":836.0,"height":4700.00048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.0]],"size":{"x":754.0,"y":4700.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49516","498:9942","390:49517","504:11407","503:11346","504:11414","499:10644","499:10481","505:3079","505:3163"]},"264:3781":{"type":"TEXT","id":"264:3781","name":"Context This was one of those briefs you read twice. RCL Foods wanted Wild Space to behave like a gaming universe, but it also had to work as a South African rewards platform for shoppers, brands and retailers. The brief was not simply to make loyalty feel fun. It was to give a marketing-led platform enough identity, utility and repeat value to stand on its own.","absoluteBoundingBox":{"x":20403.5,"y":8238.0,"width":561.5,"height":331.0},"isolatedAbsoluteRenderBounds":{"x":20403.671875,"y":8243.40625,"width":553.466796875,"height":319.083984375},"relativeTransform":[[1.0,0.0,634.5],[0.0,1.0,12.0]],"size":{"x":561.5,"y":331.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3],"characters":"Context\nThis was one of those briefs you read twice.\nRCL Foods wanted Wild Space to behave like a gaming universe, but it also had to work as a South African rewards platform for shoppers, brands and retailers. The brief was not simply to make loyalty feel fun. It was to give a marketing-led platform enough identity, utility and repeat value to stand on its own.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:49591":{"type":"FRAME","id":"390:49591","name":"Frame 482762","absoluteBoundingBox":{"x":21097.0,"y":15465.400390625,"width":97.2799987792969,"height":67.8400039672852},"isolatedAbsoluteRenderBounds":{"x":21097.0,"y":15465.400390625,"width":97.2799987792969,"height":67.8400039672852},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":97.2799987792969,"y":67.8400039672852},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49592"]},"157:4046":{"type":"TEXT","id":"157:4046","name":"Body/22px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":80.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"498:9940":{"type":"TEXT","id":"498:9940","name":"RCL Foods wanted Wild Space to have the pull of Pokémon and Roblox. The reality was less glamorous, and more interesting: it was a rewards and loyalty platform that had to make people scan, play, collect and return during everyday grocery behaviour. My role was to turn that ambition into a behaviour-led platform strategy: one that made participation feel worth starting, rewarding enough to continue and useful enough for brands and retailers to build inside.","absoluteBoundingBox":{"x":19769.0,"y":7985.0,"width":1210.0,"height":205.0},"isolatedAbsoluteRenderBounds":{"x":19769.6015625,"y":7995.2421875,"width":1198.830078125,"height":188.505859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,70.0]],"size":{"x":1210.0,"y":205.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RCL Foods wanted Wild Space to have the pull of Pokémon and Roblox. The reality was less glamorous, and more interesting: it was a rewards and loyalty platform that had to make people scan, play, collect and return during everyday grocery behaviour.\nMy role was to turn that ambition into a behaviour-led platform strategy: one that made participation feel worth starting, rewarding enough to continue and useful enough for brands and retailers to build inside.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:9361":{"type":"TEXT","id":"387:9361","name":"Wild Space drove:","absoluteBoundingBox":{"x":19789.5,"y":18140.5,"width":1134.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":19789.5546875,"y":18150.322265625,"width":232.900390625,"height":26.892578125},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,98.0]],"size":{"x":1134.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wild Space drove:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:894428dd2eb6663cfbf020b855d9c64179b8373e/7149:42","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:894428dd2eb6663cfbf020b855d9c64179b8373e/7149:42","paragraphSpacing":15.0,"fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.7200012207031,"lineHeightPercent":127.146667480469,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:894428dd2eb6663cfbf020b855d9c64179b8373e/7149:42","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.6599998474121,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:894428dd2eb6663cfbf020b855d9c64179b8373e/7149:42","paragraphSpacing":15.0,"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.3600006103516,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.7200012207031,"lineHeightPercent":123.144470214844,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"217:1602":{"type":"TEXT","id":"217:1602","name":"Snapshot","absoluteBoundingBox":{"x":19769.0,"y":7915.0,"width":1124.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":19769.84375,"y":7920.40625,"width":132.28515625,"height":30.125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1124.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Snapshot","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:3123":{"type":"FRAME","id":"505:3123","name":"Frame 482809","absoluteBoundingBox":{"x":21936.0,"y":10775.5,"width":359.0,"height":162.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":10775.5,"width":359.0,"height":162.8056640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,415.0]],"size":{"x":359.0,"y":162.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["504:11446","505:5210"]},"503:11247":{"type":"FRAME","id":"503:11247","name":"Challenge Client","absoluteBoundingBox":{"x":19769.0,"y":9370.0,"width":1140.0,"height":337.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":9370.0,"width":1140.953125,"height":337.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1455.0]],"size":{"x":1140.0,"y":337.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":31.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["503:11248","504:11418"]},"215:5683":{"type":"TEXT","id":"215:5683","name":"A gaming-universe ambition, built for a loyalty platform. . Role: Product & Behavioural Strategy Lead (Experience & Growth) Focus: Behavioural adoption, audience architecture, reward logic, UX, CRM and partner propositions I turned a branded loyalty brief with Pokémon-sized ambition into a brand world and behaviour system built to make people scan, play, earn, collect and return.","absoluteBoundingBox":{"x":19769.0,"y":7618.0,"width":1210.0,"height":319.0},"isolatedAbsoluteRenderBounds":{"x":19769.140625,"y":7630.578125,"width":1157.1875,"height":240.9228515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,91.0]],"size":{"x":1210.0,"y":319.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,35,35,35,35,35,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34],"characters":"A gaming-universe ambition, built for a loyalty platform.\n .  \nRole: Product & Behavioural Strategy Lead (Experience & Growth)\nFocus: Behavioural adoption, audience architecture, reward logic, UX, CRM and partner propositions\nI turned a branded loyalty brief with Pokémon-sized ambition into a brand world and behaviour system built to make people scan, play, earn, collect and return.\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":144.632766723633,"lineHeightPercentFontSize":175.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"35":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","inheritTextStyleId":"143:964","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"34":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"33":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":50.0,"listSpacing":36.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":48.6000022888184,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17516","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17522":{"type":"TEXT","id":"157:17522","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11363":{"type":"TEXT","id":"504:11363","name":"Brand Blueprint","absoluteBoundingBox":{"x":21936.0,"y":10974.5,"width":255.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":21936.685546875,"y":10976.5849609375,"width":85.666015625,"height":12.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":255.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Blueprint","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"503:11343":{"type":"TEXT","id":"503:11343","name":"My view was that the ambition was reachable, but only if the experience matched the brand.","absoluteBoundingBox":{"x":21936.5,"y":8662.0,"width":348.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":21943.859375,"y":8664.0849609375,"width":333.93359375,"height":26.568359375},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":348.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My view was that the ambition was reachable, but only if the experience matched the brand.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:9359":{"type":"FRAME","id":"387:9359","name":"Frame 482790","absoluteBoundingBox":{"x":19789.5,"y":18213.5,"width":1134.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":18213.5,"width":1134.0,"height":107.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,171.0]],"size":{"x":1134.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":113.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["387:9346","387:9344","387:9348","387:9342"]},"157:17611":{"type":"TEXT","id":"157:17611","name":"Body/16px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.03125,"y":6.359375,"width":18.4918746948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"374:101353":{"type":"TEXT","id":"374:101353","name":"4M+ WildBucks generated","absoluteBoundingBox":{"x":20392.701171875,"y":7378.5,"width":122.0,"height":95.0},"isolatedAbsoluteRenderBounds":{"x":20389.8125,"y":7390.06005859375,"width":125.048828125,"height":86.83984375},"relativeTransform":[[1.0,0.0,11.8000030517578],[0.0,1.0,5.70000076293945]],"size":{"x":122.0,"y":95.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207],"characters":"4M+ \nWildBucks\ngenerated","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"374:101355":{"type":"TEXT","id":"374:101355","name":"251,000+ unique, trackable sessions","absoluteBoundingBox":{"x":20646.900390625,"y":7381.0,"width":214.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":20643.9609375,"y":7391.89453125,"width":217.48828125,"height":82.05126953125},"relativeTransform":[[1.0,0.0,13.4000015258789],[0.0,1.0,8.20000076293945]],"size":{"x":214.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,208,208,208,208,208,208,208,208],"characters":"251,000+\nunique, trackable \nsessions","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":10.4000005722046,"lineHeightPx":11.3360013961792,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"374:101350":{"type":"FRAME","id":"374:101350","name":"Frame 482761","absoluteBoundingBox":{"x":20088.30078125,"y":7372.7998046875,"width":185.600006103516,"height":106.400001525879},"isolatedAbsoluteRenderBounds":{"x":20088.30078125,"y":7372.7998046875,"width":185.600006103516,"height":106.400001525879},"relativeTransform":[[1.0,0.0,457.799987792969],[0.0,1.0,0.0]],"size":{"x":185.600006103516,"y":106.400001525879},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["374:101351"]},"374:101349":{"type":"TEXT","id":"374:101349","name":"77k+ downloads during 2024 cycle*","absoluteBoundingBox":{"x":19844.0,"y":7378.5,"width":129.0,"height":95.0},"isolatedAbsoluteRenderBounds":{"x":19841.111328125,"y":7387.5,"width":134.423828125,"height":89.39990234375},"relativeTransform":[[1.0,0.0,8.30000305175781],[0.0,1.0,5.70000076293945]],"size":{"x":129.0,"y":95.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207],"characters":"77k+ \ndownloads\nduring 2024 cycle*","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"511:5624":{"type":"TEXT","id":"511:5624","name":"BRANDS Low-barrier gamification, campaign value, 1PD ∴ missions, characters,data capture, product interaction","absoluteBoundingBox":{"x":21943.0,"y":13377.25,"width":158.080154418945,"height":44.5},"isolatedAbsoluteRenderBounds":{"x":21944.181640625,"y":13385.92578125,"width":156.021484375,"height":28.3828125},"relativeTransform":[[1.0,0.0,0.0001220703125],[0.0,1.0,69.0]],"size":{"x":158.080154418945,"y":44.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0001220703125,"sizeFraction":0.0},"top":{"pixelOffset":69.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"BRANDS\nLow-barrier gamification, campaign value, 1PD\n∴ missions, characters,data capture, product interaction","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17530":{"type":"TEXT","id":"157:17530","name":"Heading/Desktop/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.1611328125,"y":4.173828125,"width":35.5230484008789,"height":28.30078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":21.0,"fontSize":30.0,"letterSpacing":0.6,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":13.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":22.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:965":{"type":"TEXT","id":"146:965","name":"Heading/Mobile/H6 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":30.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53601":{"type":"FRAME","id":"390:53601","name":"Frame 482763","absoluteBoundingBox":{"x":22106.38671875,"y":14652.0,"width":80.6399993896484,"height":34.2399978637695},"isolatedAbsoluteRenderBounds":{"x":22106.38671875,"y":14652.0,"width":80.640625,"height":34.240234375},"relativeTransform":[[1.0,0.0,163.386657714844],[0.0,1.0,0.0]],"size":{"x":80.6399993896484,"y":34.2399978637695},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53602"]},"389:38639":{"mainComponentId":"389:38589","type":"INSTANCE","id":"389:38639","name":"In-case study tiles","absoluteBoundingBox":{"x":19720.0,"y":6777.0,"width":1270.0,"height":560.0},"isolatedAbsoluteRenderBounds":{"x":19720.0,"y":6777.0,"width":1270.0,"height":560.0},"relativeTransform":[[1.0,0.0,5.0],[0.0,1.0,0.0]],"size":{"x":1270.0,"y":560.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.01937091350555,"left":0.0},"strokeWeight":1.01937091350555,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":48.929801940918,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I389:38639;389:38590"],"componentSetId":"389:38584","componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":1270.0,"y":560.0}},"componentId":"389:38589"},{"key":["desktop0","Button0"],"value":{"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":389,"localID":38650},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"388:26817"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38652},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.youtube.com/watch?v=pUJoL3Gh6yI&t=1s","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38649},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":388,"localID":26854},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38607},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":389,"localID":38608},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"388:26851"}]},"componentId":"389:38589"}]},"157:17618":{"type":"TEXT","id":"157:17618","name":"Body/12px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.046875,"y":4.26953125,"width":14.1590623855591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96863":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96863","name":"ArrowRight","absoluteBoundingBox":{"x":17070.5,"y":15755.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":17070.5,"y":15755.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,148.5],[0.0,1.0,16.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96863;1693:10820","I486:96863;1693:10821","I486:96863;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"511:5568":{"type":"TEXT","id":"511:5568","name":"The Exchange Behind the Ecosystem","absoluteBoundingBox":{"x":21955.25,"y":9235.65625,"width":310.5,"height":29.5},"isolatedAbsoluteRenderBounds":{"x":21995.58203125,"y":9245.65625,"width":229.490234375,"height":11.560546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.65625]],"size":{"x":310.5,"y":29.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Exchange Behind the Ecosystem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17532":{"type":"TEXT","id":"157:17532","name":"Display 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":45.0,"height":53.0},"isolatedAbsoluteRenderBounds":{"x":0.140625,"y":13.80859375,"width":42.8020324707031,"height":33.9609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":45.0,"y":53.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.560001373291,"lineHeightPercent":120.665054321289,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97260":{"type":"TEXT","id":"486:97260","name":"Back to Top","absoluteBoundingBox":{"x":16720.19921875,"y":16191.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":16734.998046875,"y":16196.4521484375,"width":60.32421875,"height":10.4345703125},"relativeTransform":[[1.0,0.0,14.0000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"502:10815":{"type":"FRAME","id":"502:10815","name":"Carousel_Live_Placeholder","absoluteBoundingBox":{"x":21933.0,"y":13815.0,"width":355.0,"height":1342.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":13815.0,"width":355.0,"height":1342.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,7038.0]],"size":{"x":355.0,"y":1342.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":1.0,"paddingBottom":51.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10396","502:10816","390:53593"]},"157:4048":{"type":"TEXT","id":"157:4048","name":"Body/18px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":65.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":65.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":65.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17585":{"type":"TEXT","id":"157:17585","name":"Body/22px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.994140625,"width":26.178279876709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:1287":{"type":"TEXT","id":"146:1287","name":"Body/22px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":78.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":78.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":78.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.4599990844727,"lineHeightPercent":122.026664733887,"lineHeightPercentFontSize":143.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.3,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5499992370605,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.0,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5164":{"type":"TEXT","id":"505:5164","name":"It also created the data logic. Each interaction could reveal what someone played, collected, completed, ignored or returned for, allowing Wild Space to move from generic reward mechanics to more intelligent personalisation across the ecosystem.","absoluteBoundingBox":{"x":21933.0,"y":12401.5,"width":355.0,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":21942.310546875,"y":12404.5,"width":345.77734375,"height":82.66015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,131.5]],"size":{"x":355.0,"y":86.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"It also created the data logic. \nEach interaction could reveal what someone played, collected, completed, ignored or returned for, allowing Wild Space to move from generic reward mechanics to more intelligent personalisation across the ecosystem.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5161","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"157:5161","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"146:989":{"key":"969d16b4a3bdd5f475e901d55f4207fd4d2afa9e","name":"Body/16px/SemiBold","styleType":"TEXT","remote":true,"description":"","id":"146:989","assetId":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},"511:5643":{"type":"TEXT","id":"511:5643","name":"Awards","absoluteBoundingBox":{"x":21097.0,"y":15543.880859375,"width":724.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":21097.1171875,"y":15548.875,"width":76.2578125,"height":16.2529296875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,166.479995727539]],"size":{"x":724.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Awards","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":20.0,"style":{"styleIdForText":"StyleId:154:3850","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":20.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17529":{"type":"TEXT","id":"157:17529","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5559":{"type":"SVG","id":"511:5559","name":"Ellipse 1","absoluteBoundingBox":{"x":21505.673828125,"y":9067.412109375,"width":45.5,"height":49.1222724914551},"isolatedAbsoluteRenderBounds":{"x":21504.39453125,"y":9066.3603515625,"width":47.12890625,"height":50.5244140625},"relativeTransform":[[1.0,0.0,74.8744125366211],[0.0,1.0,46.9932632446289]],"size":{"x":45.5,"y":49.1222724914551},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":74.8744125366211,"sizeFraction":0.0},"top":{"pixelOffset":46.9932632446289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"21169a446637e35604159985465505acb27c1675"},"503:11248":{"type":"TEXT","id":"503:11248","name":"So, I went back to the client to request that the brief be extended into a Brand and Experience Strategy. My reasoning was simple: with such diverse audience needs, the intelligent collection and use of data would be essential to delivering the level of personalisation required across the ecosystem. But before any of that could happen, the platform first had to earn the right to participate in a shopper's journey.","absoluteBoundingBox":{"x":19769.0,"y":9370.0,"width":554.5,"height":319.0},"isolatedAbsoluteRenderBounds":{"x":19769.6015625,"y":9380.2421875,"width":552.4921875,"height":302.2587890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":554.5,"y":319.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"So, I went back to the client to request that the brief be extended into a Brand and Experience Strategy. \nMy reasoning was simple: with such diverse audience needs, the intelligent collection and use of data would be essential to delivering the level of personalisation required across the ecosystem. But before any of that could happen, the platform first had to earn the right to participate in a shopper's journey. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97266":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97266","name":"ArrowRight","absoluteBoundingBox":{"x":16951.3503913879,"y":16266.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":16951.349609375,"y":16266.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[-1.0,1.22464685258517e-16,24.8499946594238],[-1.22464685258517e-16,-1.0,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97266;1693:10820","I486:97266;1693:10821","I486:97266;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"4:1467":{"type":"TEXT","id":"4:1467","name":"Image Text Personas","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.960000038146973,"y":6.19999885559082,"width":27.2430000305176,"height":22.8000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.75,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":9.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":10.546875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":7.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":8.203125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:3112":{"type":"TEXT","id":"505:3112","name":"Positioning That meant the positioning had to do more than make Wild Space sound exciting. It had to solve the tension between audience desire, partner flexibility and platform coherence.","absoluteBoundingBox":{"x":21097.0,"y":10080.400390625,"width":736.0,"height":117.0},"isolatedAbsoluteRenderBounds":{"x":21097.390625,"y":10108.095703125,"width":699.259765625,"height":65.578125},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,0.0]],"size":{"x":736.0,"y":117.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9],"characters":"Positioning\nThat meant the positioning had to do more than make Wild Space sound exciting. It had to solve the tension between audience desire, partner flexibility and platform coherence.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"9":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":16.7999992370605,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"511:5571":{"type":"SVG","id":"511:5571","name":"Ellipse 1","absoluteBoundingBox":{"x":22159.87109375,"y":9306.03515625,"width":38.7851486206055,"height":62.8706016540527},"isolatedAbsoluteRenderBounds":{"x":22159.62109375,"y":9305.3857421875,"width":40.6328125,"height":63.7705078125},"relativeTransform":[[1.0,0.0,185.4814453125],[0.0,1.0,35.87939453125]],"size":{"x":38.7851486206055,"y":62.8706016540527},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":185.4814453125,"sizeFraction":0.0},"top":{"pixelOffset":35.87939453125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"4c81d6ededb7fb333851b1b369e12c612befb3ec"},"504:11419":{"type":"TEXT","id":"504:11419","name":"The challenge was not simply building a brand or a loyalty programme. It was designing a platform capable of balancing commercial flexibility, behavioural psychology and audience desire from the very first scan.","absoluteBoundingBox":{"x":21479.0,"y":8655.400390625,"width":316.0,"height":211.0},"isolatedAbsoluteRenderBounds":{"x":21479.0703125,"y":8662.400390625,"width":306.517578125,"height":199.26953125},"relativeTransform":[[1.0,0.0,397.0],[0.0,1.0,0.0]],"size":{"x":316.0,"y":211.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"The challenge was not simply building a brand or a loyalty programme. \nIt was designing a platform capable of balancing commercial flexibility, behavioural psychology and audience desire from the very first scan.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"374:101352":{"type":"FRAME","id":"374:101352","name":"Frame 482762","absoluteBoundingBox":{"x":20380.900390625,"y":7372.7998046875,"width":145.600006103516,"height":106.400001525879},"isolatedAbsoluteRenderBounds":{"x":20380.900390625,"y":7372.7998046875,"width":145.600006103516,"height":106.400001525879},"relativeTransform":[[1.0,0.0,750.400024414062],[0.0,1.0,0.0]],"size":{"x":145.600006103516,"y":106.400001525879},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["374:101353"]},"390:49510":{"type":"TEXT","id":"390:49510","name":"251,000+ unique, trackable sessions","absoluteBoundingBox":{"x":21663.23046875,"y":7237.39990234375,"width":150.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":21661.171875,"y":7244.72607421875,"width":152.2421875,"height":58.1357421875},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,5.2400016784668]],"size":{"x":150.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.12000000476837},"radius":2.24000000953674,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,208,208,208,208,208,208,208,208],"characters":"251,000+\nunique, trackable \nsessions","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.9693870544434,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":7.28000020980835,"lineHeightPx":7.93520069122314,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":17.9200000762939,"lineHeightPx":19.5328006744385,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":35.8400001525879,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"486:97125":{"mainComponentId":"486:96968","type":"INSTANCE","id":"486:97125","name":"Button","absoluteBoundingBox":{"x":20644.0,"y":18848.0,"width":168.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":20644.0,"y":18848.0,"width":168.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97116},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I486:97125;486:96969"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97116},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":392,"localID":71125},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:96968"}]},"388:26853":{"mainComponentId":"146:985","type":"INSTANCE","id":"388:26853","name":"ArrowRight","absoluteBoundingBox":{"x":21404.0,"y":5788.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21404.0,"y":5788.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,111.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I388:26853;1693:10820","I388:26853;1693:10821","I388:26853;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"6:1987":{"type":"TEXT","id":"6:1987","name":"Body Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":7.39999914169312,"width":22.0601577758789,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":2.0,"letterSpacingValue":2.0,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":129.629623413086,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11360":{"type":"TEXT","id":"504:11360","name":"The purpose was to enrich lives through play, making digital interaction rewarding and fun. The essence was connecting worlds, crafting stories and creating value. The mission was to create a playful, rewarding digital universe where people could connect, explore and grow. The values were not there to decorate a strategy slide and mind their business in the corner. They became rules for how the platform should behave. Innovation gave Wild Space permission to experiment with AR, digital missions, collectables and evolving mechanics. Community gave people a reason to participate beyond the transaction. Integrity made safety, transparency and parental confidence non-negotiable. Inclusivity rooted the platform in South Africa’s diversity. Creativity gave brands, users and the platform room to build. Together, they protected the balance Wild Space needed: enough flexibility for partners to create inside the world, and enough consistency for users to recognise what kind of world they were entering.","absoluteBoundingBox":{"x":19769.0,"y":12210.0,"width":1144.0,"height":679.0},"isolatedAbsoluteRenderBounds":{"x":19769.04296875,"y":12255.2421875,"width":1125.462890625,"height":592.505859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,38.0]],"size":{"x":1144.0,"y":679.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1],"characters":"The purpose was to enrich lives through play, making digital interaction rewarding and fun. \nThe essence was connecting worlds, crafting stories and creating value. \nThe mission was to create a playful, rewarding digital universe where people could connect, explore and grow.\nThe values were not there to decorate a strategy slide and mind their business in the corner. They became rules for how the platform should behave.\nInnovation gave Wild Space permission to experiment with AR, digital missions, collectables and evolving mechanics.\nCommunity gave people a reason to participate beyond the transaction.\nIntegrity made safety, transparency and parental confidence non-negotiable.\nInclusivity rooted the platform in South Africa’s diversity.\nCreativity gave brands, users and the platform room to build.\nTogether, they protected the balance Wild Space needed: enough flexibility for partners to create inside the world, and enough consistency for users to recognise what kind of world they were entering.","lineIndentations":[0,0,0,0,1,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","ORDERED","ORDERED","ORDERED","ORDERED","ORDERED","NONE"],"listStartOffsets":[null,null,null,null,1,2,3,4,5],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"179:1663","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17588":{"type":"TEXT","id":"157:17588","name":"Body/18px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0703125,"y":6.904296875,"width":21.4185943603516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17516":{"key":"4eec12bb71c005feb695a7f82b8a69582061a09c","name":"Display THIS ONE","styleType":"TEXT","remote":false,"description":"","id":"157:17516","assetId":"StyleId:157:17516","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":50.0,"listSpacing":36.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.6000022888184,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}]},"146:970":{"type":"TEXT","id":"146:970","name":"Heading/Desktop/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:1327":{"type":"TEXT","id":"146:1327","name":"Body/28px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":103.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":103.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":103.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"143:964":{"key":"952de019005ed75f12cdb462bc6dff2c491746db","name":"Text","styleType":"TEXT","remote":false,"description":"","id":"143:964","assetId":"StyleId:143:964","type":"STYLE","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},"389:38593":{"type":"COMPONENT","id":"389:38593","name":"Case Study=Wild Space, Size=iPad Smaller, Hover State=Clear","absoluteBoundingBox":{"x":13148.0,"y":16325.0,"width":724.0,"height":392.0},"isolatedAbsoluteRenderBounds":{"x":13148.0,"y":16325.0,"width":724.0,"height":392.0},"relativeTransform":[[1.0,0.0,1333.0],[0.0,1.0,79.0]],"size":{"x":724.0,"y":392.0},"fills":[],"constraintValues":{"left":{"pixelOffset":1333.0,"sizeFraction":0.0},"top":{"pixelOffset":79.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.764528155326843,"left":0.0},"strokeWeight":0.764528155326843,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":36.6973495483398,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","children":["389:38594"],"componentSetId":"389:38584"},"390:47095":{"type":"TEXT","id":"390:47095","name":"Hello I'm Kim","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":43.0,"height":41.0},"isolatedAbsoluteRenderBounds":{"x":0.133646100759506,"y":8.10841369628906,"width":41.0534057617188,"height":32.2755317687988},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":43.0,"y":41.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":34.2134017944336,"letterSpacing":1.02640205383301,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.0560836791992,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":34.2134017944336,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.02640205383301,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.0560836791992,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5537":{"type":"SVG","id":"511:5537","name":"Ellipse 1","absoluteBoundingBox":{"x":20726.248046875,"y":9949.0712890625,"width":77.5702972412109,"height":125.741203308105},"isolatedAbsoluteRenderBounds":{"x":20725.748046875,"y":9947.7724609375,"width":81.265625,"height":127.5400390625},"relativeTransform":[[1.0,0.0,370.96337890625],[0.0,1.0,71.7587966918945]],"size":{"x":77.5702972412109,"y":125.741203308105},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":370.96337890625,"sizeFraction":0.0},"top":{"pixelOffset":71.7587966918945,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"629c67214715b789a2f69e3f5cb28dcd5f694ad8"},"486:96860":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96860","name":"ArrowRight","absoluteBoundingBox":{"x":16825.0,"y":15755.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16825.0,"y":15755.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,149.0],[0.0,1.0,16.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96860;1693:10820","I486:96860;1693:10821","I486:96860;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"390:53503":{"type":"FRAME","id":"390:53503","name":"Case Study Wildspace","absoluteBoundingBox":{"x":21923.0,"y":6777.0,"width":375.0,"height":8239.0},"isolatedAbsoluteRenderBounds":{"x":21923.0,"y":6777.0,"width":375.0,"height":8239.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":8239.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.11315071582794,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":3.0,"paddingLeft":3.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["390:53505","390:53506","505:5252","499:10341","502:10815"]},"157:1830":{"type":"TEXT","id":"157:1830","name":"Text xl/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":77.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":77.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":77.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":20.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":20.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17517":{"type":"TEXT","id":"157:17517","name":"Logo Menu","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":2.359375,"width":18.9456253051758,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:1857":{"type":"TEXT","id":"157:1857","name":"Text sm/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":54.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":54.0,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":54.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":14.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":14.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":121.904769897461,"lineHeightPercentFontSize":142.857147216797,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5642":{"type":"TEXT","id":"511:5642","name":"Awards","absoluteBoundingBox":{"x":19789.5,"y":18351.5,"width":1134.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":19789.7109375,"y":18360.919921875,"width":136.166015625,"height":29.021484375},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,309.0]],"size":{"x":1134.0,"y":47.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Awards","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":20.0,"style":{"styleIdForText":"StyleId:154:3850","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":20.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":39.2836265563965,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17595":{"type":"TEXT","id":"157:17595","name":"Body/14px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":17.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.02734375,"y":5.814453125,"width":16.0403900146484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"348:5840":{"key":"894428dd2eb6663cfbf020b855d9c64179b8373e","name":"Display 1","styleType":"TEXT","remote":true,"description":"","id":"348:5840","assetId":"StyleId:894428dd2eb6663cfbf020b855d9c64179b8373e/7149:42","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.7200012207031,"lineHeightPercent":127.146667480469,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.6599998474121,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.3600006103516,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":53.6399993896484,"lineHeightPercent":123.144470214844,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.7200012207031,"lineHeightPercent":127.146667480469,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.6599998474121,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.3600006103516,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"505:5173":{"type":"TEXT","id":"505:5173","name":"Most importantly, the loop became a decision filter. Any future feature, brand activation or retail mechanic had to answer three questions:","absoluteBoundingBox":{"x":19812.0,"y":14779.0,"width":326.0,"height":401.0},"isolatedAbsoluteRenderBounds":{"x":19812.04296875,"y":14783.59375,"width":323.85546875,"height":220.896484375},"relativeTransform":[[1.0,0.0,22.5],[0.0,1.0,56.5]],"size":{"x":326.0,"y":401.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],"characters":"Most importantly, the loop became a decision filter. \nAny future feature, brand activation or retail mechanic had to answer three questions:","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97338":{"type":"COMPONENT","id":"486:97338","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small","absoluteBoundingBox":{"x":16980.072265625,"y":16347.677734375,"width":65.8560028076172,"height":21.5439987182617},"isolatedAbsoluteRenderBounds":{"x":16980.072265625,"y":16347.677734375,"width":65.8560028076172,"height":21.5439987182617},"relativeTransform":[[1.0,0.0,920.071838378906],[0.0,1.0,1362.67810058594]],"size":{"x":65.8560028076172,"y":21.5439987182617},"fills":[],"constraintValues":{"left":{"pixelOffset":920.071838378906,"sizeFraction":0.0},"top":{"pixelOffset":1362.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97336},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["486:97339"],"componentSetId":"159:1676"},"504:11453":{"type":"TEXT","id":"504:11453","name":"Strategic Proposition: Every interaction unlocks new discoveries. This gave each audience a clear reason to participate without forcing the platform to become different things for different people. For gamers, discovery meant challenges, status and rewards. For shoppers, it meant extra value from everyday purchases. For children, it meant safe play, characters and achievement. For brands, it meant turning products into stories, missions and rewards. For retailers, it meant making the store environment more participatory. Giving Wild Space a clear strategic role: Connect digital actions to real-world value in a way users wanted to repeat and partners could keep building on.","absoluteBoundingBox":{"x":21936.0,"y":11498.0,"width":357.0,"height":404.0},"isolatedAbsoluteRenderBounds":{"x":21936.025390625,"y":11533.25,"width":353.009765625,"height":336.5556640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.5]],"size":{"x":357.0,"y":404.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":6.5,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,65,36,36,36,36,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,37,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,66,67,67,67,67,67,67,67,67,67,67,67,67,67,67,67,67,67,67],"characters":"Strategic Proposition:\nEvery interaction unlocks new discoveries.\nThis gave each audience a clear reason to participate without forcing the platform to become different things for different people.\nFor gamers, discovery meant challenges, status and rewards. \nFor shoppers, it meant extra value from everyday purchases. \nFor children, it meant safe play, characters and achievement. \nFor brands, it meant turning products into stories, missions and rewards. \nFor retailers, it meant making the store environment more participatory. \nGiving Wild Space a clear strategic role: \nConnect digital actions to real-world value in a way users wanted to repeat and partners could keep building on.","lineIndentations":[0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"65":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.5500011444092,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"66":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"36":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"67":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"34":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"505:3165":{"type":"FRAME","id":"505:3165","name":"Brand Blueprint","absoluteBoundingBox":{"x":21936.0,"y":10974.5,"width":344.0,"height":513.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":10974.5,"width":344.0,"height":513.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9.0]],"size":{"x":344.0,"y":513.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":4.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11363","504:11364"]},"157:17587":{"type":"TEXT","id":"157:17587","name":"Body/18px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0966796875,"y":6.904296875,"width":22.0338287353516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:1269":{"type":"TEXT","id":"146:1269","name":"Body/16px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":57.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":57.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":57.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17590":{"type":"TEXT","id":"157:17590","name":"Body/16px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.359375,"width":19.5856246948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:9349":{"type":"TEXT","id":"387:9349","name":"251,000+ unique, trackable sessions","absoluteBoundingBox":{"x":20403.0,"y":18222.0,"width":214.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":20400.060546875,"y":18232.89453125,"width":217.48828125,"height":82.05078125},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,8.5]],"size":{"x":214.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,208,208,208,208,208,208,208,208],"characters":"251,000+\nunique, trackable \nsessions","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":10.4000005722046,"lineHeightPx":11.3360013961792,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"505:3111":{"type":"TEXT","id":"505:3111","name":"Positioning That meant the positioning had to do more than make Wild Space sound exciting. It had to solve the tension between audience desire, partner flexibility and platform coherence.","absoluteBoundingBox":{"x":19769.0,"y":11153.0,"width":1116.0,"height":169.0},"isolatedAbsoluteRenderBounds":{"x":19769.5859375,"y":11195.59375,"width":1048.888671875,"height":89.31640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1116.0,"y":169.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7],"characters":"Positioning\nThat meant the positioning had to do more than make Wild Space sound exciting. It had to solve the tension between audience desire, partner flexibility and platform coherence.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:4037":{"type":"TEXT","id":"157:4037","name":"Body/Small/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":48.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":134.095245361328,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17535":{"type":"TEXT","id":"157:17535","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":0.428573936223984,"y":8.42832183837891,"width":71.2301330566406,"height":55.200325012207},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":58.5146293640137,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.17029258728027,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.5146293640137,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"498:9943":{"type":"TEXT","id":"498:9943","name":"RCL Foods wanted Wild Space to have the pull of Pokémon and Roblox. The reality was less glamorous, and more interesting: it was a rewards and loyalty platform that had to make people scan, play, collect and return during everyday grocery behaviour. My role was to turn that ambition into a behaviour-led platform strategy: one that made participation feel worth starting, rewarding enough to continue and useful enough for brands and retailers to build inside.","absoluteBoundingBox":{"x":21936.0,"y":7545.0,"width":349.0,"height":159.0},"isolatedAbsoluteRenderBounds":{"x":21936.0234375,"y":7547.859375,"width":341.662109375,"height":152.29296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":349.0,"y":159.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RCL Foods wanted Wild Space to have the pull of Pokémon and Roblox. The reality was less glamorous, and more interesting: it was a rewards and loyalty platform that had to make people scan, play, collect and return during everyday grocery behaviour.\nMy role was to turn that ambition into a behaviour-led platform strategy: one that made participation feel worth starting, rewarding enough to continue and useful enough for brands and retailers to build inside.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:1290":{"type":"TEXT","id":"146:1290","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5570":{"type":"SVG","id":"511:5570","name":"Ellipse 1","absoluteBoundingBox":{"x":22027.87109375,"y":9303.72265625,"width":32.5,"height":35.0873374938965},"isolatedAbsoluteRenderBounds":{"x":22026.95703125,"y":9302.9716796875,"width":33.6640625,"height":36.0888671875},"relativeTransform":[[1.0,0.0,53.4814453125],[0.0,1.0,33.56689453125]],"size":{"x":32.5,"y":35.0873374938965},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":53.4814453125,"sizeFraction":0.0},"top":{"pixelOffset":33.56689453125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"e1905c5763e1858096c03faf177d0e887229e6af"},"390:53516":{"type":"TEXT","id":"390:53516","name":"251,000+ unique, trackable sessions","absoluteBoundingBox":{"x":22212.25,"y":7176.0,"width":75.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":22211.220703125,"y":7179.6630859375,"width":76.12109375,"height":29.06787109375},"relativeTransform":[[1.0,0.0,4.5],[0.0,1.0,2.6201171875]],"size":{"x":75.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.560000002384186},"radius":1.12000000476837,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,208,208,208,208,208,208,208,208],"characters":"251,000+\nunique, trackable \nsessions","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9846935272217,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":3.64000010490417,"lineHeightPx":3.96760034561157,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.96000003814697,"lineHeightPx":9.76640033721924,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":17.9200000762939,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"110:140":{"type":"TEXT","id":"110:140","name":"Case Studies/Body Text Desktop","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0703125,"y":6.904296875,"width":20.9685935974121,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.1,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":29.0,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.06,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.4000015258789,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.838577270508,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5529":{"type":"TEXT","id":"511:5529","name":"So every activation had to work twice: as marketing for the brand, and as progress for the user. Brand stories had to become playable.
Product interactions had to become missions.
Rewards had to feel earned.
Collectables had to create ownership.
CRM had to point people back to something they wanted to complete.
Retail participation had to feel like the beginning of the experience, not the admin before it.","absoluteBoundingBox":{"x":19790.0,"y":16224.0,"width":1143.0,"height":758.0},"isolatedAbsoluteRenderBounds":{"x":19790.6875,"y":16228.59375,"width":1131.45703125,"height":414.666015625},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.5]],"size":{"x":1143.0,"y":758.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.5,"sizeFraction":0.0},"bottom":{"pixelOffset":137.5,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,4,4,4,4,4,4,4,4,4,4,4,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,3,3,4,4,4,4,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,3,3,4,4,4,4,4,4,4,4,4,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,3,3,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"So every activation had to work twice: \nas marketing for the brand, and as progress for the user.\nBrand stories had to become playable.
Product interactions had to become missions.
Rewards had to feel earned.
Collectables had to create ownership.
CRM had to point people back to something they wanted to complete.
Retail participation had to feel like the beginning of the experience, not the admin before it.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":47.8800010681152,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":47.8800010681152,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97262":{"type":"COMPONENT","id":"486:97262","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium","absoluteBoundingBox":{"x":16952.19921875,"y":16096.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16952.19921875,"y":16096.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,892.200012207031],[0.0,1.0,1111.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":892.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1111.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":3.5,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97263","486:97264"],"componentSetId":"159:1676"},"504:11359":{"type":"TEXT","id":"504:11359","name":"Brand Blueprint","absoluteBoundingBox":{"x":19769.0,"y":12172.0,"width":810.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":19770.6875,"y":12176.59375,"width":210.8671875,"height":30.9375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":810.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Blueprint","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"127:623":{"type":"TEXT","id":"127:623","name":"Body Text Persona Cards","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":7.39999914169312,"width":20.6213912963867,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":15.0,"letterSpacing":-0.3,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4052":{"type":"TEXT","id":"157:4052","name":"Body/12px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":43.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":43.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":43.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97316":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97316","name":"ArrowRight","absoluteBoundingBox":{"x":16745.9552812576,"y":16596.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":16745.955078125,"y":16596.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[-1.0,1.22464685258517e-16,15.4840002059937],[-1.22464685258517e-16,-1.0,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97316;1693:10820","I486:97316;1693:10821","I486:97316;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"390:53509":{"type":"FRAME","id":"390:53509","name":"Frame 482760","absoluteBoundingBox":{"x":21928.51953125,"y":7173.3798828125,"width":50.9600028991699,"height":37.2400016784668},"isolatedAbsoluteRenderBounds":{"x":21928.51953125,"y":7173.3798828125,"width":50.9609375,"height":37.240234375},"relativeTransform":[[1.0,0.0,2.51999998092651],[0.0,1.0,0.0]],"size":{"x":50.9600028991699,"y":37.2400016784668},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.79999995231628,"paddingRight":2.79999995231628,"paddingBottom":2.79999995231628,"paddingLeft":2.79999995231628,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53510"]},"157:4044":{"type":"TEXT","id":"157:4044","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":75.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"11:7509":{"type":"TEXT","id":"11:7509","name":"Numbers","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":142.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":1.72800016403198,"y":-24.2560024261475,"width":135.551498413086,"height":91.2960052490234},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":142.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Chonburi","fontPostScriptName":"Chonburi-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":18.2291660308838,"lineHeightPercentFontSize":21.875,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53502":{"type":"FRAME","id":"390:53502","name":"Mobile","absoluteBoundingBox":{"x":21923.0,"y":6777.0,"width":375.0,"height":8326.0},"isolatedAbsoluteRenderBounds":{"x":21923.0,"y":6777.0,"width":375.0,"height":8326.0},"relativeTransform":[[1.0,0.0,2272.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":8326.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["390:53503","486:97142"]},"157:17643":{"key":"dd0843efa86a06f60568908a8721a8dc83473e00","name":"Subheadings","styleType":"TEXT","remote":false,"description":"","id":"157:17643","assetId":"StyleId:157:17643","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}]},"499:10395":{"type":"TEXT","id":"499:10395","name":"Matrix write up","absoluteBoundingBox":{"x":21079.0,"y":14335.400390625,"width":760.0,"height":362.0},"isolatedAbsoluteRenderBounds":{"x":21079.1171875,"y":14338.095703125,"width":748.212890625,"height":355.5419921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,26.0]],"size":{"x":760.0,"y":362.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[32,32,32,32,32,32,32,32,32,32],"characters":"Execution\nThe strategy shaped Wild Space as a world with rules, not a content lucky dip.\nProduct-linked scans became the doorway into the experience. Hyper-casual games made participation easy to start. WildBucks made the value exchange visible. Explorers and collectables gave users something to build and care about. Unlocks created a reason to keep going. CRM could prompt return through incomplete collections, new drops, missions and rewards.\nThe platform could then scale through brand-specific quests, seasonal challenges, AR collectable hunts, physical rewards, community competitions, creator tools, live events, virtual goods, personalisation and a broader marketplace of digital and physical collectables.\nBut the work was not about throwing every possible feature into the universe and hoping something sparkled.\nIt was about defining what made each feature belong.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"32":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17521":{"type":"TEXT","id":"157:17521","name":"Heading/Mobile/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":60.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":0.2578125,"y":6.078125,"width":56.8368759155273,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"374:101346":{"type":"FRAME","id":"374:101346","name":"Awards","absoluteBoundingBox":{"x":19630.5,"y":7360.0,"width":1449.0,"height":132.0},"isolatedAbsoluteRenderBounds":{"x":19630.5,"y":7360.0,"width":1449.0,"height":132.0},"relativeTransform":[[1.0,0.0,-84.5],[0.0,1.0,23.0]],"size":{"x":1449.0,"y":132.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0941176488995552,"b":0.152941182255745,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":74.0402069091797,"paddingLeft":74.0402069091797,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":55.5301551818848,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["374:101347"]},"146:960":{"type":"TEXT","id":"146:960","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":110.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":110.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":110.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:9343":{"type":"TEXT","id":"387:9343","name":"77k+ downloads during 2024 cycle*","absoluteBoundingBox":{"x":20760.5,"y":18219.0,"width":129.0,"height":95.0},"isolatedAbsoluteRenderBounds":{"x":20757.611328125,"y":18228.0,"width":134.423828125,"height":89.400390625},"relativeTransform":[[1.0,0.0,11.5],[0.0,1.0,5.5]],"size":{"x":129.0,"y":95.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,186,186,186,186,186,186,186,186,186,186,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207],"characters":"77k+ \ndownloads\nduring 2024 cycle*","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"374:101347":{"type":"FRAME","id":"374:101347","name":"Results Block ","absoluteBoundingBox":{"x":19630.5,"y":7372.7998046875,"width":1449.0,"height":106.400001525879},"isolatedAbsoluteRenderBounds":{"x":19630.5,"y":7372.7998046875,"width":1449.0,"height":106.400001525879},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.7999992370605]],"size":{"x":1449.0,"y":106.400001525879},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":7.20000028610229,"paddingLeft":7.20000028610229,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":107.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["374:101348","374:101350","374:101352","374:101354"]},"146:1339":{"type":"TEXT","id":"146:1339","name":"Body/16px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53572":{"type":"CODE_INSTANCE","id":"390:53572","name":"Code layer 2","absoluteBoundingBox":{"x":21983.5,"y":9869.0,"width":260.0,"height":425.0},"isolatedAbsoluteRenderBounds":{"x":21983.5,"y":9869.0,"width":260.0,"height":425.0},"relativeTransform":[[1.0,0.0,47.5],[0.0,1.0,34.5]],"size":{"x":260.0,"y":425.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code348_5828.default","componentProperties":{"text#202:1":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"505:3067":{"key":"2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79","name":"Body Text Case Studies","styleType":"TEXT","remote":true,"description":"","id":"505:3067","assetId":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"157:1856":{"type":"TEXT","id":"157:1856","name":"Text md/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":62.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":62.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":62.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":16.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":16.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:1465":{"type":"TEXT","id":"4:1465","name":"Body Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.400000035762787,"y":2.99999952316284,"width":11.6563291549683,"height":9.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.71875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"146:969":{"type":"TEXT","id":"146:969","name":"Logo Menu","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5644":{"type":"TEXT","id":"511:5644","name":"Awards","absoluteBoundingBox":{"x":21943.0,"y":14694.240234375,"width":335.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":21943.0703125,"y":14696.7822265625,"width":42.4609375,"height":9.6044921875},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,98.239990234375]],"size":{"x":335.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Awards","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5603":{"type":"FRAME","id":"511:5603","name":"System 2 diagram","absoluteBoundingBox":{"x":21488.0,"y":13438.400390625,"width":330.0,"height":661.0},"isolatedAbsoluteRenderBounds":{"x":21488.0,"y":13438.400390625,"width":330.0,"height":661.0},"relativeTransform":[[1.0,0.0,410.0],[0.0,1.0,0.0]],"size":{"x":330.0,"y":661.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":5.44320011138916,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["511:5604","511:5605","511:5614"]},"505:3075":{"type":"TEXT","id":"505:3075","name":"But Wild Space was not trying to become a global gaming franchise overnight. It had to translate those principles into a South African rewards ecosystem rooted in local culture, everyday shopping behaviour, brand participation and real-world value.","absoluteBoundingBox":{"x":19769.0,"y":11899.5,"width":560.0,"height":204.0},"isolatedAbsoluteRenderBounds":{"x":19769.6015625,"y":11917.0,"width":526.140625,"height":172.990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1.5]],"size":{"x":560.0,"y":204.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"But Wild Space was not trying to become a global gaming franchise overnight. It had to translate those principles into a South African rewards ecosystem rooted in local culture, everyday shopping behaviour, brand participation and real-world value.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4025":{"type":"TEXT","id":"157:4025","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":96.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":96.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":96.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17596":{"type":"TEXT","id":"157:17596","name":"Body/14px/Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":5.814453125,"width":17.1376953125,"height":13.9248046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"117:590":{"type":"TEXT","id":"117:590","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.227272734045982,"y":2.72727251052856,"width":13.2963418960571,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"154:2342":{"type":"TEXT","id":"154:2342","name":"Needs tiles title","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":4.39999914169312,"width":21.2557983398438,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1444.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":99.5555572509766,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS"}},{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":99.5555572509766,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS"}},{"minWidth":940.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":112.0,"lineHeightPercentFontSize":131.25,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":112.0,"lineHeightPercentFontSize":131.25,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":149.33332824707,"lineHeightPercentFontSize":175.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49505":{"type":"FRAME","id":"390:49505","name":"Frame 482761","absoluteBoundingBox":{"x":21272.58984375,"y":7232.15966796875,"width":129.919998168945,"height":74.4800033569336},"isolatedAbsoluteRenderBounds":{"x":21272.58984375,"y":7232.15966796875,"width":129.919998168945,"height":74.4800033569336},"relativeTransform":[[1.0,0.0,181.860000610352],[0.0,1.0,0.0]],"size":{"x":129.919998168945,"y":74.4800033569336},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.59999990463257,"paddingRight":5.59999990463257,"paddingBottom":5.59999990463257,"paddingLeft":5.59999990463257,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:49506"]},"511:5574":{"type":"TEXT","id":"511:5574","name":"WILD SPACE Turns participation into data, value and return","absoluteBoundingBox":{"x":21974.390625,"y":9343.84375,"width":96.0,"height":40.5},"isolatedAbsoluteRenderBounds":{"x":21980.810546875,"y":9354.51953125,"width":83.138671875,"height":21.30859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,73.6875]],"size":{"x":96.0,"y":40.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":73.6875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WILD SPACE\nTurns participation into data, value and return","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"486:97122":{"type":"FRAME","id":"486:97122","name":"Back to top","absoluteBoundingBox":{"x":20406.0,"y":18848.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":20406.0,"y":18848.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,691.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97245},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5667},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97123"]},"505:5159":{"type":"TEXT","id":"505:5159","name":"It also created the data logic. Each interaction could reveal what someone played, collected, completed, ignored or returned for, allowing Wild Space to move from generic reward mechanics to more intelligent personalisation across the ecosystem.","absoluteBoundingBox":{"x":20382.5,"y":14374.0,"width":531.0,"height":286.0},"isolatedAbsoluteRenderBounds":{"x":20383.1875,"y":14384.5,"width":501.4140625,"height":276.046875},"relativeTransform":[[1.0,0.0,593.0],[0.0,1.0,48.5]],"size":{"x":531.0,"y":286.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"It also created the data logic. \nEach interaction could reveal what someone played, collected, completed, ignored or returned for, allowing Wild Space to move from generic reward mechanics to more intelligent personalisation across the ecosystem.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"390:53513":{"type":"FRAME","id":"390:53513","name":"Frame 482762","absoluteBoundingBox":{"x":22119.33984375,"y":7173.3798828125,"width":50.9600028991699,"height":37.2400016784668},"isolatedAbsoluteRenderBounds":{"x":22119.33984375,"y":7173.3798828125,"width":50.9609375,"height":37.240234375},"relativeTransform":[[1.0,0.0,193.339996337891],[0.0,1.0,0.0]],"size":{"x":50.9600028991699,"y":37.2400016784668},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.79999995231628,"paddingRight":2.79999995231628,"paddingBottom":2.79999995231628,"paddingLeft":2.79999995231628,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53514"]},"505:5254":{"type":"FRAME","id":"505:5254","name":"Frame 482817","absoluteBoundingBox":{"x":19771.0,"y":13700.0,"width":1140.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":19771.0,"y":13700.0,"width":1140.0,"height":374.0},"relativeTransform":[[1.0,0.0,56.0],[0.0,1.0,6923.0]],"size":{"x":1140.0,"y":374.0},"fills":[],"constraintValues":{"left":{"pixelOffset":56.0,"sizeFraction":0.0},"top":{"pixelOffset":6923.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["387:11282"]},"157:17608":{"type":"TEXT","id":"157:17608","name":"Body/18px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.03515625,"y":6.904296875,"width":20.8033599853516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"154:2343":{"type":"TEXT","id":"154:2343","name":"Needs tiles body text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.560000061988831,"y":3.19999933242798,"width":16.4889545440674,"height":13.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1444.0,"name":"Desktop","style":{"fontSize":14.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":97.523811340332,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS"}},{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":14.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":97.523811340332,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS"}},{"minWidth":940.0,"name":"Tablet","style":{"fontSize":14.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":97.523811340332,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":136.533325195312,"lineHeightPercentFontSize":160.0,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":8.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":170.66667175293,"lineHeightPercentFontSize":200.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5541":{"type":"TEXT","id":"511:5541","name":"USERS Participate","absoluteBoundingBox":{"x":20527.849609375,"y":9877.3125,"width":198.0,"height":92.0},"isolatedAbsoluteRenderBounds":{"x":20589.529296875,"y":9911.6640625,"width":74.95703125,"height":27.0859375},"relativeTransform":[[1.0,0.0,172.56494140625],[0.0,1.0,0.0]],"size":{"x":198.0,"y":92.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":172.56494140625,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"USERS\nParticipate","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:3113":{"type":"TEXT","id":"505:3113","name":"Positioning That meant the positioning had to do more than make Wild Space sound exciting. It had to solve the tension between audience desire, partner flexibility and platform coherence.","absoluteBoundingBox":{"x":21936.0,"y":10360.5,"width":359.0,"height":97.0},"isolatedAbsoluteRenderBounds":{"x":21936.0234375,"y":10379.5849609375,"width":354.126953125,"height":61.3701171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.0,"y":97.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9],"characters":"Positioning\nThat meant the positioning had to do more than make Wild Space sound exciting. It had to solve the tension between audience desire, partner flexibility and platform coherence.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":111.573852539062,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"9":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":12.0,"letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":12.5999994277954,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.121568627655506,"g":0.160784319043159,"b":0.215686276555061,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5162","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:1745":{"type":"TEXT","id":"157:1745","name":"Body/28px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17614":{"type":"TEXT","id":"157:17614","name":"Body/14px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":17.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.02734375,"y":5.814453125,"width":16.0403900146484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5564":{"type":"TEXT","id":"511:5564","name":"USERS Participate","absoluteBoundingBox":{"x":21551.59375,"y":9020.4189453125,"width":138.600006103516,"height":64.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21594.76953125,"y":9044.365234375,"width":52.46875,"height":18.759765625},"relativeTransform":[[1.0,0.0,120.795509338379],[0.0,1.0,-0.000390625005820766]],"size":{"x":138.600006103516,"y":64.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":120.795509338379,"sizeFraction":0.0},"top":{"pixelOffset":-0.000390625005820766,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"USERS\nParticipate","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":8.39999961853027,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.167999992370605,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.0783195495605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"390:49588":{"type":"TEXT","id":"390:49588","name":"Impact","absoluteBoundingBox":{"x":21097.0,"y":15395.400390625,"width":724.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":21098.16015625,"y":15400.39453125,"width":69.15625,"height":20.49609375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,18.0]],"size":{"x":724.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Impact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":20.0,"style":{"styleIdForText":"StyleId:154:3850","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":20.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:154:3850","paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"387:9342":{"type":"FRAME","id":"387:9342","name":"Frame 482760","absoluteBoundingBox":{"x":20749.0,"y":18213.5,"width":152.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":20749.0,"y":18213.5,"width":152.0,"height":106.0},"relativeTransform":[[1.0,0.0,959.5],[0.0,1.0,0.0]],"size":{"x":152.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["387:9343"]},"505:5194":{"type":"FRAME","id":"505:5194","name":"Frame 482813","absoluteBoundingBox":{"x":21078.0,"y":12910.400390625,"width":762.0,"height":514.0},"isolatedAbsoluteRenderBounds":{"x":21078.0,"y":12910.400390625,"width":762.0,"height":514.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,718.0]],"size":{"x":762.0,"y":514.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":13.0,"paddingLeft":13.0,"layoutMode":"HORIZONTAL","itemSpacing":31.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:5174","505:5186","511:5510"]},"157:4043":{"type":"TEXT","id":"157:4043","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":90.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":90.0,"height":26.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17537":{"type":"TEXT","id":"157:17537","name":"Heading/Mobile/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":60.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":0.2578125,"y":6.078125,"width":56.8368759155273,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97257":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97257","name":"ArrowRight","absoluteBoundingBox":{"x":16707.8503913879,"y":16266.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":16707.849609375,"y":16266.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[-1.0,1.22464685258517e-16,27.6499977111816],[-1.22464685258517e-16,-1.0,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97257;1693:10820","I486:97257;1693:10821","I486:97257;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"499:10481":{"type":"FRAME","id":"499:10481","name":"Audience","absoluteBoundingBox":{"x":21082.0,"y":9486.400390625,"width":754.0,"height":578.0},"isolatedAbsoluteRenderBounds":{"x":21070.0,"y":9486.400390625,"width":766.0,"height":578.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1906.0]],"size":{"x":754.0,"y":578.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":60.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["502:10747","502:10690"]},"390:49513":{"type":"TEXT","id":"390:49513","name":"Wild Space","absoluteBoundingBox":{"x":21082.0,"y":7328.39990234375,"width":754.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":21082.1015625,"y":7332.12060546875,"width":216.173828125,"height":40.8515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":754.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wild Space","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:390:46545","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:46545","fontSize":52.2896690368652,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.2896690368652,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:46545","fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:46545","fontSize":34.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":42.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:1768":{"type":"TEXT","id":"157:1768","name":"Text xs/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":46.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":46.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":46.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":12.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5510":{"type":"TEXT","id":"511:5510","name":"That is what kept the platform coherent. Wild Space could expand into new mechanics and partnerships, but every addition still had to serve the same behavioural system.","absoluteBoundingBox":{"x":21611.0,"y":12964.400390625,"width":212.0,"height":406.0},"isolatedAbsoluteRenderBounds":{"x":21612.916015625,"y":13188.400390625,"width":209.431640625,"height":177.2734375},"relativeTransform":[[1.0,0.0,533.0],[0.0,1.0,54.0]],"size":{"x":212.0,"y":406.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"That is what kept the platform coherent. Wild Space could expand into new mechanics and partnerships, but every addition still had to serve the same behavioural system.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4029":{"type":"TEXT","id":"157:4029","name":"Heading/Desktop/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":192.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17583":{"type":"TEXT","id":"157:17583","name":"Body/28px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":6.62890625,"width":32.6407814025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49750":{"key":"06b31d09851c4552d5b7aea5d842d70967427d4d","name":"Visual Text","styleType":"TEXT","remote":false,"description":"Brief Card","id":"390:49750","assetId":"StyleId:390:49750","type":"STYLE","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4059677124023,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}]},"157:4039":{"type":"TEXT","id":"157:4039","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":150.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":150.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":150.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17597":{"type":"TEXT","id":"157:17597","name":"Body/12px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0234375,"y":4.26953125,"width":13.7489061355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49497":{"type":"FRAME","id":"390:49497","name":"Case Study Wildspace","absoluteBoundingBox":{"x":21059.0,"y":6816.39990234375,"width":800.0,"height":9081.0},"isolatedAbsoluteRenderBounds":{"x":21059.0,"y":6816.39990234375,"width":800.0,"height":9081.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,39.4000015258789]],"size":{"x":800.0,"y":9081.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.11315071582794,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["390:49499","390:49500","505:5253","498:10058","502:10817"]},"157:4049":{"type":"TEXT","id":"157:4049","name":"Body/14px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":51.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":51.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":51.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"264:3771":{"type":"TEXT","id":"264:3771","name":"Brief: Wild Space Brand Strategy Brand: RCL Foods Product: gamified, third-party loyalty and rewards platform for RCL Foods’ brands to activate on. Competitors to look at: Pokémon and Roblox Primary audience: gamers Use case: In-store participation and at-home gaming","absoluteBoundingBox":{"x":19793.0,"y":8261.5,"width":541.5,"height":284.0},"isolatedAbsoluteRenderBounds":{"x":19793.771484375,"y":8267.060546875,"width":526.40625,"height":277.599609375},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":541.5,"y":284.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14],"characters":"Brief: Wild Space Brand Strategy\nBrand: RCL Foods\nProduct: gamified, third-party loyalty and rewards platform for RCL Foods’ brands to activate on.\nCompetitors to look at: Pokémon and Roblox\nPrimary audience: gamers\nUse case: In-store participation and at-home gaming","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:390:49750","fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4059677124023,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:390:49750","fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:49750","paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4059677124023,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","inheritTextStyleId":"390:49750","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"503:11341":{"type":"TEXT","id":"503:11341","name":"My view was that the ambition was reachable, but only if the experience matched the brand.","absoluteBoundingBox":{"x":19810.5,"y":9266.0,"width":1127.0,"height":68.0},"isolatedAbsoluteRenderBounds":{"x":19819.107421875,"y":9270.59375,"width":1110.580078125,"height":58.765625},"relativeTransform":[[1.0,0.0,41.5],[0.0,1.0,0.0]],"size":{"x":1127.0,"y":68.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My view was that the ambition was reachable, but only if the experience matched the brand.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53515":{"type":"FRAME","id":"390:53515","name":"Frame 482763","absoluteBoundingBox":{"x":22207.75,"y":7173.3798828125,"width":84.0,"height":37.2400016784668},"isolatedAbsoluteRenderBounds":{"x":22207.75,"y":7173.3798828125,"width":84.0,"height":37.240234375},"relativeTransform":[[1.0,0.0,281.75],[0.0,1.0,0.0]],"size":{"x":84.0,"y":37.2400016784668},"fills":[],"strokeAlign":"INSIDE","maxWidth":84.0,"strokes":[],"strokeWeight":0.280000001192093,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.79999995231628,"paddingRight":2.79999995231628,"paddingBottom":2.79999995231628,"paddingLeft":2.79999995231628,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53516"]},"146:1328":{"type":"TEXT","id":"146:1328","name":"Body/14px/Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":49.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5623":{"type":"TEXT","id":"511:5623","name":"USERS Value, progress, ownership
∴ collectables, play, rewards","absoluteBoundingBox":{"x":22059.046875,"y":13308.25,"width":96.9036254882812,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":22062.361328125,"y":13316.92578125,"width":90.064453125,"height":28.3828125},"relativeTransform":[[1.0,0.0,116.0478515625],[0.0,1.0,0.0]],"size":{"x":96.9036254882812,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":116.0478515625,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1],"characters":"USERS\nValue, progress, ownership
∴ collectables, play, rewards","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{"1":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"127:601":{"type":"TEXT","id":"127:601","name":"Persona Cards/Title Needs and Requirements","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":36.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":1.12000012397766,"y":4.39999866485596,"width":33.1079063415527,"height":26.6000022888184},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":36.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":25.0,"letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":95.5733337402344,"lineHeightPercentFontSize":112.0,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":22.0,"letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":108.606063842773,"lineHeightPercentFontSize":127.272727966309,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":15.0,"letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":159.288879394531,"lineHeightPercentFontSize":186.66667175293,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":83.3333282470703,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17617":{"type":"TEXT","id":"157:17617","name":"Body/12px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.064453125,"y":4.26953125,"width":14.5692186355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17609":{"type":"TEXT","id":"157:17609","name":"Body/16px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.359375,"width":19.5856246948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17527":{"type":"TEXT","id":"157:17527","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.34375,"y":8.4375,"width":75.7825012207031,"height":60.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97123":{"mainComponentId":"486:96931","type":"INSTANCE","id":"486:97123","name":"Button","absoluteBoundingBox":{"x":20406.0,"y":18848.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":20406.0,"y":18848.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97123;486:96932","I486:97123;486:96933"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:96931"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:96931"}]},"157:1831":{"type":"TEXT","id":"157:1831","name":"Display xs/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":92.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":92.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":92.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":24.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":24.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":113.777778625488,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:46529":{"type":"TEXT","id":"390:46529","name":"Headings XL","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":82.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":82.0,"height":70.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":82.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":0.96,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":59.5200004577637,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.3199996948242,"lineHeightPercent":107.519996643066,"lineHeightPercentFontSize":126.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.6000003814697,"lineHeightPercent":113.49333190918,"lineHeightPercentFontSize":133.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":70.4000015258789,"lineHeightPercent":90.9120254516602,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17604":{"type":"TEXT","id":"157:17604","name":"Body/22px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.994140625,"width":26.178279876709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"179:1948":{"type":"TEXT","id":"179:1948","name":"Titles for Graphs","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":19.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.45,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.75,"lineHeightPercent":119.838577270508,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17582":{"type":"TEXT","id":"157:17582","name":"Body/28px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":36.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.109375,"y":6.62890625,"width":33.5978126525879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":36.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17615":{"type":"TEXT","id":"157:17615","name":"Body/14px/Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":5.814453125,"width":17.1376953125,"height":13.9248046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17606":{"type":"TEXT","id":"157:17606","name":"Body/18px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0966796875,"y":6.904296875,"width":22.0338287353516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"388:26859":{"mainComponentId":"146:985","type":"INSTANCE","id":"388:26859","name":"ArrowRight","absoluteBoundingBox":{"x":21762.0,"y":5791.9970703125,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21762.0,"y":5791.9970703125,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,123.0],[0.0,1.0,2.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I388:26859;1693:10820","I388:26859;1693:10821","I388:26859;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"157:17531":{"type":"TEXT","id":"157:17531","name":"Heading/Desktop/H7 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17599":{"type":"TEXT","id":"157:17599","name":"Body/12px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.046875,"y":4.26953125,"width":14.1590623855591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"264:3783":{"type":"FRAME","id":"264:3783","name":"Brief and Caption","absoluteBoundingBox":{"x":19769.0,"y":8226.0,"width":1210.0,"height":355.0},"isolatedAbsoluteRenderBounds":{"x":19728.0,"y":8226.0,"width":1292.0,"height":355.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,311.0]],"size":{"x":1210.0,"y":355.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":41.0,"bottom":0.0,"left":41.0},"strokeWeight":41.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingRight":14.0,"paddingBottom":12.0,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":59.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["264:3770","264:3781"]},"504:11404":{"type":"TEXT","id":"504:11404","name":"Tension Emphasis","absoluteBoundingBox":{"x":21548.0,"y":8137.89990234375,"width":288.0,"height":355.0},"isolatedAbsoluteRenderBounds":{"x":21566.490234375,"y":8144.89990234375,"width":269.966796875,"height":343.27392578125},"relativeTransform":[[1.0,0.0,466.0],[0.0,1.0,45.5]],"size":{"x":288.0,"y":355.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],"characters":"That changed everything.\nBefore anyone could become a player, collector or repeat user, they had to take out their phone in-store and engage with a branded platform while probably just trying to buy pasta and leave.\nWild Space needed the gravity of a game world, but its entry point was a small, awkward shopper action that had to earn attention immediately.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17592":{"type":"TEXT","id":"157:17592","name":"Body/16px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.03125,"y":6.359375,"width":18.4918746948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53512":{"type":"TEXT","id":"390:53512","name":"15% in-store QR engagement vs 2% benchmark","absoluteBoundingBox":{"x":22018.41015625,"y":7174.5,"width":62.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":22017.505859375,"y":7178.18115234375,"width":63.283203125,"height":30.115234375},"relativeTransform":[[1.0,0.0,1.47999954223633],[0.0,1.0,1.1200008392334]],"size":{"x":62.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.280000001192093,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.560000002384186},"radius":1.12000000476837,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"15%\nin-store QR engagement vs  \n2% benchmark","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9846935272217,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":3.64000010490417,"lineHeightPx":4.95040035247803,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":8.96000003814697,"lineHeightPx":9.76640033721924,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":17.9200000762939,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:17547":{"type":"TEXT","id":"157:17547","name":"Heading/Desktop/H7 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96969":{"type":"TEXT","id":"486:96969","name":"Home","absoluteBoundingBox":{"x":16938.0,"y":15671.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16980.82421875,"y":15677.359375,"width":42.8359375,"height":11.8125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"360:20778":{"type":"TEXT","id":"360:20778","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.13671875,"y":2.890625,"width":11.2158203125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"159:1707":{"type":"TEXT","id":"159:1707","name":"Watch Trailer","absoluteBoundingBox":{"x":19814.0,"y":5520.99755859375,"width":99.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":19814.03125,"y":5526.79443359375,"width":98.82421875,"height":12.3828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":99.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Watch Trailer","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17619":{"type":"TEXT","id":"157:17619","name":"Mobile/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":3.62890625,"width":33.1548461914062,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53597":{"type":"FRAME","id":"390:53597","name":"Frame 482762","absoluteBoundingBox":{"x":21943.0,"y":14652.16015625,"width":48.6399993896484,"height":33.9200019836426},"isolatedAbsoluteRenderBounds":{"x":21943.0,"y":14652.16015625,"width":48.640625,"height":33.9200019836426},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.159997940063477]],"size":{"x":48.6399993896484,"y":33.9200019836426},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53598"]},"157:1855":{"type":"TEXT","id":"157:1855","name":"Text lg/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":69.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":69.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":69.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":18.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":18.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":132.740737915039,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"499:10480":{"type":"FRAME","id":"499:10480","name":"Audience","absoluteBoundingBox":{"x":19769.0,"y":10448.0,"width":1124.0,"height":669.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":10424.5,"width":1124.0,"height":716.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2533.0]],"size":{"x":1124.0,"y":669.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["502:10750","502:10688"]},"157:4027":{"type":"TEXT","id":"157:4027","name":"Heading/Desktop/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":246.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":246.0,"height":72.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":246.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":72.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:20909":{"type":"TEXT","id":"363:20909","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.3955078125,"y":2.890625,"width":10.751953125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"146:1267":{"type":"TEXT","id":"146:1267","name":"Body/18px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":64.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":64.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":64.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":8.0,"letterSpacing":0.16,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17584":{"type":"TEXT","id":"157:17584","name":"Body/22px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":29.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.1181640625,"y":6.994140625,"width":26.930233001709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":29.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"503:11346":{"type":"FRAME","id":"503:11346","name":"My View Was","absoluteBoundingBox":{"x":21082.0,"y":8554.400390625,"width":754.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":8554.400390625,"width":754.0,"height":85.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,974.0]],"size":{"x":754.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["503:11344"]},"500:10671":{"type":"TEXT","id":"500:10671","name":"If Wild Space was going to earn attention, data and repeat participation, it needed a role people could understand immediately, and a world brands could build inside without breaking it. The gaming references helped define the principles. Roblox showed the power of community, contribution and user participation. Pokémon Go showed how digital play could spill into the physical world. Pokémon and Funko showed the emotional pull of collecting.","absoluteBoundingBox":{"x":21097.0,"y":10197.400390625,"width":329.0,"height":433.0},"isolatedAbsoluteRenderBounds":{"x":21097.390625,"y":10212.212890625,"width":328.322265625,"height":369.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":329.0,"y":433.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"If Wild Space was going to earn attention, data and repeat participation, it needed a role people could understand immediately, and a world brands could build inside without breaking it.\nThe gaming references helped define the principles. \nRoblox showed the power of community, contribution and user participation.\nPokémon Go showed how digital play could spill into the physical world. Pokémon and Funko showed the emotional pull of collecting. \n","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"388:26817":{"type":"COMPONENT_SET","id":"388:26817","name":"Button","absoluteBoundingBox":{"x":21280.0,"y":5466.0,"width":1056.0,"height":548.0},"isolatedAbsoluteRenderBounds":{"x":21280.0,"y":5466.0,"width":1056.0,"height":548.0},"relativeTransform":[[1.0,0.0,21280.0],[0.0,1.0,5466.0]],"size":{"x":1056.0,"y":548.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["388:26851","388:26854","388:26857"],"componentPropertyDefinitions":{"Says":{"type":"VARIANT","defaultValue":"Let's Talk","variantOptions":["Let's Talk","View All Works","Watch Trailer","Case Study"]},"Size":{"type":"VARIANT","defaultValue":"Large","variantOptions":["Medium","Small","Large"]},"Colour":{"type":"VARIANT","defaultValue":"Black","variantOptions":["Black","Black outline","Icon Only Outline","Text+Arrow"]},"State":{"type":"VARIANT","defaultValue":"Click","variantOptions":["Default","Hover","Click"]}}},"157:6990":{"type":"TEXT","id":"157:6990","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":12.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.01953125,"y":2.724609375,"width":11.357421875,"height":9.43359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":12.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.099609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:3121":{"type":"FRAME","id":"505:3121","name":"Frame 482808","absoluteBoundingBox":{"x":21097.0,"y":10197.400390625,"width":736.0,"height":402.0},"isolatedAbsoluteRenderBounds":{"x":21097.0,"y":10197.400390625,"width":736.71484375,"height":402.0},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,117.0]],"size":{"x":736.0,"y":402.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["500:10671","505:5212"]},"388:26858":{"type":"TEXT","id":"388:26858","name":"Watch Trailer","absoluteBoundingBox":{"x":21651.0,"y":5791.9970703125,"width":99.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":21651.03125,"y":5797.7939453125,"width":98.79296875,"height":12.3828125},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,2.0]],"size":{"x":99.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Watch Trailer","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:46545":{"key":"16d2131d51f566cd3891f426e0e10d983a248a8e","name":"Case Study Titles Home Page","styleType":"TEXT","remote":false,"description":"Home page case study titles","id":"390:46545","assetId":"StyleId:390:46545","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":52.2896690368652,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.2896690368652,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":34.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":52.2896690368652,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.0457933807373,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.2896690368652,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":52.2896690368652,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.2896690368652,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":34.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"505:5155":{"type":"FRAME","id":"505:5155","name":"Frame 482812","absoluteBoundingBox":{"x":19789.5,"y":14325.5,"width":1160.0,"height":383.0},"isolatedAbsoluteRenderBounds":{"x":19780.5,"y":14325.5,"width":1178.0,"height":383.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,251.5]],"size":{"x":1160.0,"y":383.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":9.0,"bottom":0.0,"left":9.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["498:10051","505:5159"]},"157:17520":{"type":"TEXT","id":"157:17520","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97264":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97264","name":"ArrowRight","absoluteBoundingBox":{"x":17056.1484375,"y":16107.7001953125,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":17056.1484375,"y":16107.7001953125,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[1.0,0.0,103.950004577637],[0.0,1.0,11.3000001907349]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97264;1693:10820","I486:97264;1693:10821","I486:97264;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"157:1744":{"type":"TEXT","id":"157:1744","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":137.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":137.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"499:10647":{"type":"FRAME","id":"499:10647","name":"Value Exchange - central tension","absoluteBoundingBox":{"x":19769.0,"y":9743.0,"width":1168.0,"height":669.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":9743.0,"width":1168.0,"height":669.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1828.0]],"size":{"x":1168.0,"y":669.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":31.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["499:10639","511:5533"]},"505:5193":{"type":"FRAME","id":"505:5193","name":"Frame 482813","absoluteBoundingBox":{"x":21933.0,"y":12518.0,"width":355.0,"height":282.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":12518.0,"width":355.0,"height":282.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,367.0]],"size":{"x":355.0,"y":282.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:5175","505:5187","511:5511"]},"157:17541":{"type":"TEXT","id":"157:17541","name":"Heading/Desktop/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":132.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":0.76171875,"y":14.3359375,"width":126.599685668945,"height":98.109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":132.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.08,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":104.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5619":{"type":"SVG","id":"511:5619","name":"Ellipse 1","absoluteBoundingBox":{"x":22153.017578125,"y":13342.75,"width":37.684741973877,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":22152.767578125,"y":13342.08203125,"width":39.52734375,"height":60.91796875},"relativeTransform":[[1.0,0.0,210.016754150391],[0.0,1.0,34.5]],"size":{"x":37.684741973877,"y":60.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":210.016754150391,"sizeFraction":0.0},"top":{"pixelOffset":34.5,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"02fb1a121d7ed8c58f1d99d0317ca532616de9a1"},"254:3621":{"type":"TEXT","id":"254:3621","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.244140625,"y":2.890625,"width":11.0205078125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"511:5528":{"type":"FRAME","id":"511:5528","name":"Frame 482820","absoluteBoundingBox":{"x":21078.0,"y":14079.400390625,"width":762.0,"height":236.0},"isolatedAbsoluteRenderBounds":{"x":21078.0,"y":14079.400390625,"width":762.0,"height":236.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,1887.0]],"size":{"x":762.0,"y":236.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["511:5532"]},"511:5565":{"type":"TEXT","id":"511:5565","name":"BRANDS Create reasons to participate","absoluteBoundingBox":{"x":21681.001953125,"y":9160.2431640625,"width":130.899993896484,"height":62.2999992370605},"isolatedAbsoluteRenderBounds":{"x":21705.4375,"y":9177.189453125,"width":82.126953125,"height":29.759765625},"relativeTransform":[[1.0,0.0,250.202545166016],[0.0,1.0,139.824615478516]],"size":{"x":130.899993896484,"y":62.2999992370605},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":250.202545166016,"sizeFraction":0.0},"top":{"pixelOffset":139.824615478516,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"BRANDS\nCreate reasons to participate","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":8.39999961853027,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.167999992370605,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.0783195495605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:3078":{"type":"FRAME","id":"505:3078","name":"Positioning","absoluteBoundingBox":{"x":21936.0,"y":10360.5,"width":349.0,"height":587.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":10360.5,"width":359.0,"height":1189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2847.5]],"size":{"x":349.0,"y":587.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11447"]},"498:10050":{"type":"CODE_INSTANCE","id":"498:10050","name":"Code layer 3","absoluteBoundingBox":{"x":19789.5,"y":13925.5,"width":1131.0,"height":375.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":13925.5,"width":1131.0,"height":375.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1131.0,"y":375.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code215_5794.default","componentProperties":{"text#214:0":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"157:17544":{"type":"TEXT","id":"157:17544","name":"Heading/Desktop/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4053":{"type":"TEXT","id":"157:4053","name":"Body/12px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":42.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":42.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":42.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"502:10750":{"type":"FRAME","id":"502:10750","name":"Carousel Audience","absoluteBoundingBox":{"x":19783.0,"y":10424.5,"width":584.0,"height":716.0},"isolatedAbsoluteRenderBounds":{"x":19783.0,"y":10424.5,"width":584.0,"height":716.0},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,-23.5]],"size":{"x":584.0,"y":716.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"primaryAxisSizingMode":"FIXED","children":["387:8329"]},"256:3694":{"type":"TEXT","id":"256:3694","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.255681842565536,"y":2.72727251052856,"width":11.8288354873657,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"505:5212":{"type":"TEXT","id":"505:5212","name":"Together, these examples highlighted the importance of creating an experience that could evolve over time, reward participation and give people reasons to keep coming back.","absoluteBoundingBox":{"x":21523.0,"y":10345.400390625,"width":310.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":21529.658203125,"y":10279.939453125,"width":304.056640625,"height":172.640625},"relativeTransform":[[1.0,0.0,426.0],[0.0,1.0,148.0]],"size":{"x":310.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"Together, these examples highlighted the importance of creating an experience that could evolve over time, reward participation and give people reasons to keep coming back.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17524":{"type":"TEXT","id":"157:17524","name":"Heading/Mobile/H6 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.12890625,"y":3.5390625,"width":28.4184379577637,"height":22.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"388:26856":{"mainComponentId":"146:985","type":"INSTANCE","id":"388:26856","name":"ArrowRight","absoluteBoundingBox":{"x":21573.0,"y":5793.99685359001,"width":32.1001174449921,"height":32.1001174449921},"isolatedAbsoluteRenderBounds":{"x":21573.0,"y":5793.99685359001,"width":32.1001174449921,"height":32.2062714099884},"relativeTransform":[[0.898469984531403,0.439034909009933,102.0],[-0.439034909009933,0.898469984531403,10.5368375778198]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I388:26856;1693:10820","I388:26856;1693:10821","I388:26856;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"effects":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"effects":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"505:3124":{"type":"FRAME","id":"505:3124","name":"Frame 482809","absoluteBoundingBox":{"x":21097.0,"y":10599.400390625,"width":736.0,"height":234.0},"isolatedAbsoluteRenderBounds":{"x":21097.0,"y":10599.400390625,"width":739.953125,"height":234.0},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,519.0]],"size":{"x":736.0,"y":234.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":54.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["504:11444","505:5209"]},"505:5209":{"type":"TEXT","id":"505:5209","name":"Platform Wild Space as South Africa’s digital playground — where gaming, rewards, culture and brand stories meet.","absoluteBoundingBox":{"x":21480.0,"y":10605.400390625,"width":357.0,"height":222.0},"isolatedAbsoluteRenderBounds":{"x":21537.888671875,"y":10652.119140625,"width":299.064453125,"height":128.55078125},"relativeTransform":[[1.0,0.0,383.0],[0.0,1.0,6.0]],"size":{"x":357.0,"y":222.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"Platform\nWild Space as South Africa’s digital playground — where gaming, rewards, culture and brand stories meet.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:dd0843efa86a06f60568908a8721a8dc83473e00/502:22363","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:dd0843efa86a06f60568908a8721a8dc83473e00/502:22363","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","fontSize":24.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"2":{"styleIdForText":"StyleId:dd0843efa86a06f60568908a8721a8dc83473e00/502:22363","fontSize":24.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:17601":{"type":"TEXT","id":"157:17601","name":"Body/28px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":36.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.109375,"y":6.62890625,"width":33.5978126525879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":36.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97259":{"type":"COMPONENT","id":"486:97259","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black, Size=Medium","absoluteBoundingBox":{"x":16706.19921875,"y":16180.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":16706.19921875,"y":16180.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,646.200012207031],[0.0,1.0,1195.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":646.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1195.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97260","486:97261"],"componentSetId":"159:1676"},"505:5195":{"type":"FRAME","id":"505:5195","name":"Frame 482813","absoluteBoundingBox":{"x":19789.5,"y":14722.5,"width":1131.0,"height":514.0},"isolatedAbsoluteRenderBounds":{"x":19789.5,"y":14722.5,"width":1131.0,"height":514.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,648.5]],"size":{"x":1131.0,"y":514.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":31.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:5173","505:5185","511:5509"]},"157:17620":{"type":"TEXT","id":"157:17620","name":"Mobile/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":3.62890625,"width":33.1548461914062,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17525":{"type":"TEXT","id":"157:17525","name":"Heading/Desktop/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":132.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":0.76171875,"y":14.3359375,"width":126.599685668945,"height":98.109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":132.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.08,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":104.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5543":{"type":"TEXT","id":"511:5543","name":"RETAILERS Give participation a place to happen
","absoluteBoundingBox":{"x":20528.0,"y":10265.6875,"width":201.0,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":20538.513671875,"y":10278.0390625,"width":179.994140625,"height":43.0859375},"relativeTransform":[[1.0,0.0,172.7158203125],[0.0,1.0,388.375]],"size":{"x":201.0,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":172.7158203125,"sizeFraction":0.0},"top":{"pixelOffset":388.375,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RETAILERS\nGive participation a place to happen
","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.826171875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:4047":{"type":"TEXT","id":"157:4047","name":"Body/18px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":66.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":66.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":66.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":8.0,"letterSpacing":0.16,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"511:5579":{"type":"TEXT","id":"511:5579","name":"The platform only worked if the exchange felt valuable on every side.","absoluteBoundingBox":{"x":20350.5,"y":15376.5,"width":570.0,"height":112.0},"isolatedAbsoluteRenderBounds":{"x":20374.5,"y":15412.060546875,"width":521.4140625,"height":45.70703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,33.0]],"size":{"x":570.0,"y":112.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The platform only worked if the exchange felt valuable on every side.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.376953125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17600":{"type":"TEXT","id":"157:17600","name":"Body/28px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":37.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":6.62890625,"width":34.5548439025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":37.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11447":{"type":"FRAME","id":"504:11447","name":"Frame 482805","absoluteBoundingBox":{"x":21936.0,"y":10360.5,"width":359.0,"height":1189.0},"isolatedAbsoluteRenderBounds":{"x":21936.0,"y":10360.5,"width":359.0,"height":1189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.0,"y":1189.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:3113","505:3120","505:3123"]},"157:4054":{"type":"TEXT","id":"157:4054","name":"Body/Small/Small Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":48.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":134.095245361328,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"215:5666":{"type":"FRAME","id":"215:5666","name":"Desktop","absoluteBoundingBox":{"x":19715.0,"y":6777.0,"width":1280.0,"height":12295.0},"isolatedAbsoluteRenderBounds":{"x":19715.0,"y":6777.0,"width":1280.0,"height":12295.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":12295.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["215:5667","486:97118"]},"502:10688":{"type":"TEXT","id":"502:10688","name":"At the same time, the platform had to appeal to a remarkably diverse set of audiences. Kids wanted play and collectability. Gamers wanted challenge, progression and status. Parents wanted safety and value. Brands wanted engagement and data. Retailers wanted shopper action and measurable outcomes.","absoluteBoundingBox":{"x":20379.0,"y":10574.0,"width":500.0,"height":417.0},"isolatedAbsoluteRenderBounds":{"x":20379.04296875,"y":10584.2421875,"width":489.232421875,"height":396.015625},"relativeTransform":[[1.0,0.0,610.0],[0.0,1.0,126.0]],"size":{"x":500.0,"y":417.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"At the same time, the platform had to appeal to a remarkably diverse set of audiences. \nKids wanted play and collectability. \nGamers wanted challenge, progression and status. \nParents wanted safety and value. \nBrands wanted engagement and data. \nRetailers wanted shopper action and measurable outcomes.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17518":{"type":"TEXT","id":"157:17518","name":"Needs Tiles Header","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":4.39999914169312,"width":21.2557983398438,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"154:3850":{"key":"5f6b2a4dd96af621e06bc10622bd2d048a76fcdf","name":"Headings","styleType":"TEXT","remote":false,"description":"","id":"154:3850","assetId":"StyleId:154:3850","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":20.0,"listSpacing":20.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":39.2836265563965,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.1755828857422,"lineHeightPercent":118.18563079834,"lineHeightPercentFontSize":143.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"157:17542":{"type":"TEXT","id":"157:17542","name":"Heading/Desktop/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":90.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":0.38671875,"y":9.6171875,"width":85.2553100585938,"height":67.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":72.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"453:11071":{"type":"TEXT","id":"453:11071","name":"Captions","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":41.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":30.0,"height":41.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":41.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.2799987792969,"lineHeightPercent":146.773330688477,"lineHeightPercentFontSize":172.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3600006103516,"lineHeightPercent":124.586669921875,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6399993896484,"lineHeightPercent":146.773330688477,"lineHeightPercentFontSize":172.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.2799987792969,"lineHeightPercent":142.153350830078,"lineHeightPercentFontSize":172.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5208":{"type":"TEXT","id":"505:5208","name":"Platform Wild Space as South Africa’s digital playground — where gaming, rewards, culture and brand stories meet.","absoluteBoundingBox":{"x":20383.0,"y":11898.0,"width":522.0,"height":207.0},"isolatedAbsoluteRenderBounds":{"x":20423.1328125,"y":11915.625,"width":481.8046875,"height":170.71875},"relativeTransform":[[1.0,0.0,614.0],[0.0,1.0,0.0]],"size":{"x":522.0,"y":207.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1],"characters":"Platform\nWild Space as South Africa’s digital playground — where gaming, rewards, culture and brand stories meet.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:dd0843efa86a06f60568908a8721a8dc83473e00/502:22363","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:dd0843efa86a06f60568908a8721a8dc83473e00/502:22363","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:17533":{"type":"TEXT","id":"157:17533","name":"Logo Menu","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":2.359375,"width":18.9456253051758,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11405":{"type":"TEXT","id":"504:11405","name":"Tension Emphasis","absoluteBoundingBox":{"x":21936.0,"y":8470.0,"width":349.0,"height":159.0},"isolatedAbsoluteRenderBounds":{"x":21940.205078125,"y":8476.0,"width":344.43359375,"height":149.455078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":349.0,"y":159.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],"characters":"That changed everything.\nBefore anyone could become a player, collector or repeat user, they had to take out their phone in-store and engage with a branded platform while probably just trying to buy pasta and leave.\nWild Space needed the gravity of a game world, but its entry point was a small, awkward shopper action that had to earn attention immediately.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"BOTTOM","letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"505:3067","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17603":{"type":"TEXT","id":"157:17603","name":"Body/22px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":29.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.1181640625,"y":6.994140625,"width":26.930233001709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":29.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4022":{"type":"TEXT","id":"157:4022","name":"Body/Semi-Large/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":55.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":55.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":55.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17602":{"type":"TEXT","id":"157:17602","name":"Body/28px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":6.62890625,"width":32.6407814025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4028":{"type":"TEXT","id":"157:4028","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":219.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":219.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":219.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":64.0,"letterSpacing":1.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":71.6800003051758,"lineHeightPercent":95.5733337402344,"lineHeightPercentFontSize":112.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":52.0,"letterSpacing":0.52,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.2400016784668,"lineHeightPercent":95.5733337402344,"lineHeightPercentFontSize":112.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":38.0,"letterSpacing":0.38,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.2799987792969,"lineHeightPercent":90.4533233642578,"lineHeightPercentFontSize":105.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5239":{"type":"FRAME","id":"505:5239","name":"Frame 482815","absoluteBoundingBox":{"x":21933.0,"y":12814.0,"width":349.0,"height":417.0},"isolatedAbsoluteRenderBounds":{"x":21933.0,"y":12814.0,"width":349.0,"height":417.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":349.0,"y":417.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["505:5240"]},"254:3623":{"type":"TEXT","id":"254:3623","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.3955078125,"y":2.890625,"width":10.751953125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:4042":{"type":"TEXT","id":"157:4042","name":"Heading/Mobile/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:49599":{"type":"TEXT","id":"390:49599","name":"2024 New Generation Awards GOLD for Most Innovative App Developed by an Agency GOLD for Best CRM Strategy Campaign SILVER for Most Innovative Gamification Campaign SILVER for Best Gaming Campaign — validating Wild Space as a brand world, experience system and repeat-participation platform. The proof mattered because it showed the strategy had done more than decorate loyalty with play. It turned a grocery-linked rewards platform into a repeatable participation system for users, brands and retailers.","absoluteBoundingBox":{"x":21097.0,"y":15579.880859375,"width":724.0,"height":291.0},"isolatedAbsoluteRenderBounds":{"x":21097.1171875,"y":15585.630859375,"width":720.86328125,"height":278.4404296875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,202.479995727539]],"size":{"x":724.0,"y":291.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"2024 New Generation Awards\nGOLD for Most Innovative App Developed by an Agency \nGOLD for Best CRM Strategy Campaign\nSILVER for Most Innovative Gamification Campaign\nSILVER for Best Gaming Campaign — validating Wild Space as a brand world, experience system and repeat-participation platform.\nThe proof mattered because it showed the strategy had done more than decorate loyalty with play. It turned a grocery-linked rewards platform into a repeatable participation system for users, brands and retailers.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":15.0,"letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":139.093338012695,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","paragraphSpacing":15.0,"fontSize":12.0,"letterSpacing":0.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.2000007629395,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.75,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.4500007629395,"lineHeightPercent":134.715087890625,"lineHeightPercentFontSize":163.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"486:97118":{"type":"FRAME","id":"486:97118","name":"End of Page Buttons","absoluteBoundingBox":{"x":19715.0,"y":18848.0,"width":1280.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":19715.0,"y":18848.0,"width":1280.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12071.0]],"size":{"x":1280.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["486:97119","486:97120","486:97122","486:97124"]},"11:7512":{"type":"TEXT","id":"11:7512","name":"Case Studies/Insights/insights headings","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":46.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":1.44000005722046,"y":8.79999828338623,"width":42.1815948486328,"height":34.2000007629395},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":46.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":36.0,"letterSpacing":-0.72,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":28.0,"letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.72,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"389:38584":{"type":"COMPONENT_SET","id":"389:38584","name":"In-case study tiles","absoluteBoundingBox":{"x":11815.0,"y":16246.0,"width":4440.0,"height":1801.0},"isolatedAbsoluteRenderBounds":{"x":11815.0,"y":16246.0,"width":4440.0,"height":1801.0},"relativeTransform":[[1.0,0.0,243.0],[0.0,1.0,5036.0]],"size":{"x":4440.0,"y":1801.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["389:38589","389:38593"],"componentPropertyDefinitions":{}},"157:17613":{"type":"TEXT","id":"157:17613","name":"Body/14px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":5.814453125,"width":16.5189056396484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97121":{"mainComponentId":"486:96861","type":"INSTANCE","id":"486:97121","name":"Button","absoluteBoundingBox":{"x":20168.0,"y":18848.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":20168.0,"y":18848.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"},{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":5.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97121;486:96862","I486:97121;486:96863"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"},{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:96861"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:96861"}]},"157:17519":{"type":"TEXT","id":"157:17519","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":0.428573936223984,"y":8.42832183837891,"width":71.2301330566406,"height":55.200325012207},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":58.5146293640137,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.17029258728027,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.5146293640137,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"390:53599":{"type":"FRAME","id":"390:53599","name":"Frame 482761","absoluteBoundingBox":{"x":22017.97265625,"y":14652.16015625,"width":62.0799980163574,"height":33.9200019836426},"isolatedAbsoluteRenderBounds":{"x":22017.97265625,"y":14652.16015625,"width":62.080078125,"height":33.9200019836426},"relativeTransform":[[1.0,0.0,74.9733352661133],[0.0,1.0,0.159997940063477]],"size":{"x":62.0799980163574,"y":33.9200019836426},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["390:53600"]},"157:4030":{"type":"TEXT","id":"157:4030","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":204.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":204.0,"height":59.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":58.5146293640137,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.17029258728027,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.5146293640137,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"127:442":{"type":"TEXT","id":"127:442","name":"Landing Page/Landing page 'hi'","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":60.0,"height":53.0},"isolatedAbsoluteRenderBounds":{"x":1.92000007629395,"y":9.39999771118164,"width":54.9903793334961,"height":45.6000022888184},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.0,"y":53.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.8000030517578,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":35.0,"letterSpacing":-0.7,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.5,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.8000030517578,"lineHeightPercent":91.6666641235352,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17610":{"type":"TEXT","id":"157:17610","name":"Body/16px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0625,"y":6.359375,"width":19.0387496948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4051":{"type":"TEXT","id":"157:4051","name":"Body/12px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":44.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":44.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17538":{"type":"TEXT","id":"157:17538","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"503:11308":{"type":"TEXT","id":"503:11308","name":"Tension Text","absoluteBoundingBox":{"x":21082.0,"y":8122.39990234375,"width":466.0,"height":386.0},"isolatedAbsoluteRenderBounds":{"x":21082.0234375,"y":8124.87255859375,"width":463.673828125,"height":378.98095703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.0]],"size":{"x":466.0,"y":386.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15],"characters":"Tension(s)\nFrom a brand development perspective, the challenge was immediately apparent: how do you create a brand that is undeniably Wild Space while still giving enough creative freedom to the brands activating within it?\n... And appeal to a Gamer audience. Aspiration: trillion dollar universe. I was intrigued.\nThen the real kicker comes in a meeting further along the week. \nWe are not just asking people to play on this platform at home. \nThey need to engage with the app whilst in-store. \nThis was not a matter of fandom building. It was a conscious, physical behaviour - scanning.\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":15.0,"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.620002746582,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":9.0,"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5200004577637,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"504:11448":{"type":"FRAME","id":"504:11448","name":"Frame 482805","absoluteBoundingBox":{"x":21082.0,"y":10080.400390625,"width":766.0,"height":1268.0},"isolatedAbsoluteRenderBounds":{"x":21082.0,"y":10080.400390625,"width":766.0,"height":1268.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":766.0,"y":1268.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":15.0,"paddingLeft":15.0,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:3112","505:3121","505:3124"]},"511:5625":{"type":"TEXT","id":"511:5625","name":"RETAILERS Store traffic, dwell time, basket-building ∴ in-store participation,product discovery, innovation cue
","absoluteBoundingBox":{"x":22117.8359375,"y":13415.25,"width":154.16487121582,"height":40.5},"isolatedAbsoluteRenderBounds":{"x":22120.416015625,"y":13417.92578125,"width":147.7109375,"height":28.3828125},"relativeTransform":[[1.0,0.0,174.83512878418],[0.0,1.0,107.0]],"size":{"x":154.16487121582,"y":40.5},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":174.83512878418,"sizeFraction":0.0},"top":{"pixelOffset":107.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RETAILERS\nStore traffic, dwell time, basket-building\n∴ in-store participation,product discovery, innovation cue
","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17534":{"type":"TEXT","id":"157:17534","name":"Needs Tiles Header","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":4.39999914169312,"width":21.2557983398438,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17581":{"type":"TEXT","id":"157:17581","name":"Body/28px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":37.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":6.62890625,"width":34.5548439025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":37.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97148":{"type":"FRAME","id":"486:97148","name":"Home","absoluteBoundingBox":{"x":22224.83984375,"y":15016.0,"width":37.9520034790039,"height":21.5400009155273},"isolatedAbsoluteRenderBounds":{"x":22224.83984375,"y":15016.0,"width":37.9520034790039,"height":21.5400390625},"relativeTransform":[[1.0,0.0,301.839996337891],[0.0,1.0,0.0]],"size":{"x":37.9520034790039,"y":21.5400009155273},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97251},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97149"]},"374:101351":{"type":"TEXT","id":"374:101351","name":"15% in-store QR engagement vs 2% benchmark","absoluteBoundingBox":{"x":20093.1015625,"y":7378.0,"width":176.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":20090.51953125,"y":7388.94580078125,"width":180.8046875,"height":85.18701171875},"relativeTransform":[[1.0,0.0,4.80000305175781],[0.0,1.0,5.20000076293945]],"size":{"x":176.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,207,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"15%\nin-store QR engagement vs  \n2% benchmark","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"207":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:17528":{"type":"TEXT","id":"157:17528","name":"Heading/Desktop/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17539":{"type":"TEXT","id":"157:17539","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96934":{"type":"COMPONENT","id":"486:96934","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large","absoluteBoundingBox":{"x":16922.0,"y":15823.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16922.0,"y":15823.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,862.0],[0.0,1.0,838.0]],"size":{"x":188.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":862.0,"sizeFraction":0.0},"top":{"pixelOffset":838.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96931},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96935","486:96936"],"componentSetId":"159:1676"},"157:17607":{"type":"TEXT","id":"157:17607","name":"Body/18px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0703125,"y":6.904296875,"width":21.4185943603516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"504:11449":{"type":"FRAME","id":"504:11449","name":"Frame 482805","absoluteBoundingBox":{"x":19769.0,"y":11153.0,"width":1136.0,"height":901.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":11153.0,"width":1148.0,"height":952.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1136.0,"y":901.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":-508.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["505:3111","505:3119","505:3125"]},"392:71125":{"type":"COMPONENT","id":"392:71125","name":"FOR/Says:=About Me, Text/Icon=Full Text, Button Colour=Black, Size=Large","absoluteBoundingBox":{"x":16069.0,"y":15622.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":16069.0,"y":15622.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,637.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":9.0,"sizeFraction":0.0},"top":{"pixelOffset":637.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":414,"localID":17030},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":404,"localID":617},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/about_me"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["392:71126","392:71127"],"componentSetId":"159:1676"},"511:5580":{"type":"GROUP","id":"511:5580","name":"Group 1","absoluteBoundingBox":{"x":20336.69140625,"y":15498.5,"width":597.617431640625,"height":459.0},"isolatedAbsoluteRenderBounds":{"x":20336.69140625,"y":15498.5,"width":597.617431640625,"height":459.0},"relativeTransform":[[1.0,0.0,-13.8087158203125],[0.0,1.0,155.0]],"size":{"x":597.617431640625,"y":459.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["511:5581","511:5582","511:5583","511:5584","511:5585","511:5586","511:5587","511:5588"]},"259:3755":{"type":"FRAME","id":"259:3755","name":"Header + Explanations","absoluteBoundingBox":{"x":19769.0,"y":7527.0,"width":1210.0,"height":388.0},"isolatedAbsoluteRenderBounds":{"x":19769.0,"y":7527.0,"width":1210.0,"height":388.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,35.0]],"size":{"x":1210.0,"y":388.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":27.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["215:5682","215:5683"]},"511:5575":{"type":"TEXT","id":"511:5575","name":"USERS Participate","absoluteBoundingBox":{"x":22060.671875,"y":9270.15625,"width":99.0,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":22091.51171875,"y":9286.83203125,"width":37.478515625,"height":13.54296875},"relativeTransform":[[1.0,0.0,86.2822265625],[0.0,1.0,-9.09494701772928e-13]],"size":{"x":99.0,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":86.2822265625,"sizeFraction":0.0},"top":{"pixelOffset":-9.09494701772928e-13,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"USERS\nParticipate","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":6.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.9130859375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17605":{"type":"TEXT","id":"157:17605","name":"Body/22px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.04296875,"y":6.994140625,"width":25.426326751709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97138":{"type":"FRAME","id":"486:97138","name":"Back to top","absoluteBoundingBox":{"x":21502.19921875,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":21502.19921875,"y":6777.0,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,443.200012207031],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97246},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":390,"localID":49497},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["486:97139"]},"486:97119":{"mainComponentId":"486:96953","type":"INSTANCE","id":"486:97119","name":"Previous Case Study Button","absoluteBoundingBox":{"x":19898.0,"y":18848.0,"width":220.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":19898.0,"y":18848.0,"width":220.0,"height":56.0},"relativeTransform":[[1.0,0.0,183.0],[0.0,1.0,0.0]],"size":{"x":220.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I486:97119;486:96955","I486:97119;486:96954"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"name":"Previous Case Study Button","interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":81731},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":482,"localID":2925},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:96953"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:96953"}]},"511:5604":{"type":"TEXT","id":"511:5604","name":"The platform only worked if the exchange felt valuable on every side.","absoluteBoundingBox":{"x":21488.0,"y":13576.4833984375,"width":330.0,"height":60.9638404846191},"isolatedAbsoluteRenderBounds":{"x":21510.931640625,"y":13596.0791015625,"width":283.81640625,"height":24.7275390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,138.082885742188]],"size":{"x":330.0,"y":60.9638404846191},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.544319927692413,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The platform only worked if the exchange felt valuable on every side.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":10.8864002227783,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.217728004455566,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.3575038909912,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"367:37273":{"type":"TEXT","id":"367:37273","name":"Diagram Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":0.78125,"y":11.25,"width":36.2256240844727,"height":29.40625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":800.0,"name":"Tablet","style":{"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.7399997711182,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.3600006103516,"lineHeightPercent":87.0400009155273,"lineHeightPercentFontSize":102.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":102.362091064453,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"505:5186":{"type":"TEXT","id":"505:5186","name":"Does it make the first action easier? Does it make participation feel more rewarding? Does it give people a reason to return?","absoluteBoundingBox":{"x":21300.0,"y":13069.900390625,"width":280.0,"height":195.0},"isolatedAbsoluteRenderBounds":{"x":21307.94921875,"y":13072.595703125,"width":258.896484375,"height":188.57421875},"relativeTransform":[[1.0,0.0,222.0],[0.0,1.0,159.5]],"size":{"x":280.0,"y":195.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Does it make the first action easier?\nDoes it make participation feel more rewarding?\nDoes it give people a reason to return?","lineIndentations":[1,1,1],"lineTypes":["ORDERED","ORDERED","ORDERED"],"listStartOffsets":[1,2,3],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":-0.26,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.6499996185303,"lineHeightPercent":89.5999908447266,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1999988555908,"lineHeightPercent":86.779655456543,"lineHeightPercentFontSize":104.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17543":{"type":"TEXT","id":"157:17543","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.34375,"y":8.4375,"width":75.7825012207031,"height":60.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}}},"assetIdToGuid":{"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87":"146:963","VariableID:4a69ad5b79e7913a77da5e849e6c4c1ba9544469/1657:2":"369:88822","VariableID:4167943c07a3900626e377e94cb7b418a2406fa9/1452:65":"369:88819","StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54":"146:989","StyleId:154:3850":"154:3850","VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864":"146:966","StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7242:1":"505:3067","VariableID:dfdc732eda3d6227230d9efe949ccafa9466da34/159:128":"369:88823","VariableID:adbe577213b825e9189a647874c48e2267a44b3f/712:860":"369:88821","VariableID:566ef67a9b83dce3681b466df38c148c9c5699fe/1657:1":"369:88820","StyleId:390:49750":"390:49750","StyleId:390:46545":"390:46545","StyleId:157:17516":"157:17516","VariableCollectionId:3483a17f47092ebae54aec9ddf3da27a02682b3e/38:332":"369:88818","StyleId:157:17643":"157:17643","StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7057:50":"179:1663","StyleId:894428dd2eb6663cfbf020b855d9c64179b8373e/7149:42":"348:5840","StyleId:143:964":"143:964"},"guidToUrl":{"0:3":"/","404:617":"/about_me","492:7529":"/cv","479:8110":"/creativebrief","367:36428":"/page-2","509:5370":"/about-me","215:5665":"/wild-space","453:11107":"/peroni_summariestoolkits","419:29064":"/peroni_f1_casestudy"},"fonts":{"Manrope:Medium":{"id":"Manrope_wght__1","url":"/_woff/v2/Manrope_wght__1/Manrope_wght__1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Manrope_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Manrope_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Manrope_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Manrope_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Manrope_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Manrope_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Manrope_wght__1-rest.woff2"}]}},"Chonburi:Regular":{"id":"Chonburi-Regular_1","url":"/_woff/v2/Chonburi-Regular_1/Chonburi-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/Chonburi-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Chonburi-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Chonburi-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Chonburi-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Chonburi-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Chonburi-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Chonburi-Regular_1-rest.woff2"}]}},"Inter:Black":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":900,"variationAxes":[{"tag":"wght","value":900.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter:Regular":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter Tight:Medium":{"id":"8c0e9f6b3cc630760449feec0c458dd8768faa09","url":"8c0e9f6b3cc630760449feec0c458dd8768faa09","source":2,"italic":false,"weight":500},"Inter:Semi Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Urbanist:Bold":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Urbanist:Black":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":900,"variationAxes":[{"tag":"wght","value":900.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Bebas Neue:Regular":{"id":"6172e6f60a86204f020f7a29b8a6ac0fbc36eb23","url":"6172e6f60a86204f020f7a29b8a6ac0fbc36eb23","source":2,"italic":false,"weight":400},"Inter Tight:SemiBold":{"id":"5475b51f841e93402999990c6693b96d65259b95","url":"5475b51f841e93402999990c6693b96d65259b95","source":2,"italic":false,"weight":600},"Roboto Mono:Medium":{"id":"RobotoMono_wght__2","url":"/_woff/v2/RobotoMono_wght__2/RobotoMono_wght__2.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/RobotoMono_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"RobotoMono_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"RobotoMono_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"RobotoMono_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"RobotoMono_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"RobotoMono_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"RobotoMono_wght__2-rest.woff2"}]}},"Urbanist:SemiBold":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Urbanist:Regular":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Inter Tight:Bold":{"id":"ee8b73f1e8d67e228f2170ece14b7d12fe881234","url":"ee8b73f1e8d67e228f2170ece14b7d12fe881234","source":2,"italic":false,"weight":700},"Roboto Mono:Regular":{"id":"4848102d01084d546be7e7a42bd24129ae36657c","url":"4848102d01084d546be7e7a42bd24129ae36657c","source":2,"italic":false,"weight":400},"Urbanist:Medium":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Roboto Mono:Bold":{"id":"99f52821be7714f20dab474b900c485e0636a7d4","url":"99f52821be7714f20dab474b900c485e0636a7d4","source":2,"italic":false,"weight":700},"Inter:Medium":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter Tight:Regular":{"id":"dc5010e58b5512169bda921f372c7c23ebe0d444","url":"dc5010e58b5512169bda921f372c7c23ebe0d444","source":2,"italic":false,"weight":400}},"assets":{"9d56bce0a75a62b511f8f01224ca3e255309901e":{"type":"PAINT_ASSET","url":"9d56bce0a75a62b511f8f01224ca3e255309901e.png","size":{"x":0.0,"y":0.0}},"a1679472cb5ac9544cb6a6b6249a04b619c6dae3":{"type":"PAINT_ASSET","url":"a1679472cb5ac9544cb6a6b6249a04b619c6dae3.png","size":{"x":0.0,"y":0.0}},"393635a504bf670d2a397de3bcce80f1d470fb86":{"type":"PAINT_ASSET","url":"393635a504bf670d2a397de3bcce80f1d470fb86.png","size":{"x":0.0,"y":0.0}},"f8b71ef96248e986e779278bac5ec078900e7f5a":{"type":"PAINT_ASSET","url":"f8b71ef96248e986e779278bac5ec078900e7f5a.png","size":{"x":0.0,"y":0.0}},"eba721f50c4aed133c4d24c134f149549fe9d738":{"type":"GENERATED_ASSET","url":"eba721f50c4aed133c4d24c134f149549fe9d738.svg","size":{"x":67.3279342651367,"y":72.1766967773438},"offsets":{"left":{"value":-2.81204296992375,"unit":"PERCENT"},"right":{"value":-0.769394361055814,"unit":"PERCENT"},"top":{"value":-2.1402237635404,"unit":"PERCENT"},"bottom":{"value":-0.712688330315446,"unit":"PERCENT"}},"format":"SVG"},"b3500da979a13fed1ae579c4e1d682e3c1798ab4":{"type":"PAINT_ASSET","url":"b3500da979a13fed1ae579c4e1d682e3c1798ab4.png","size":{"x":0.0,"y":0.0}},"ae4aee86f539dd9d3a2f7acf17969535e7386d69":{"type":"PAINT_ASSET","url":"ae4aee86f539dd9d3a2f7acf17969535e7386d69.png","size":{"x":0.0,"y":0.0}},"596db6dbc6803bc8658a7f9fe0ce998999083ccb":{"type":"PAINT_ASSET","url":"596db6dbc6803bc8658a7f9fe0ce998999083ccb.png","size":{"x":0.0,"y":0.0}},"c7910cc1e43cfb49513018fe08b58af02073a1ac":{"type":"PAINT_ASSET","url":"c7910cc1e43cfb49513018fe08b58af02073a1ac.png","size":{"x":0.0,"y":0.0}},"e951868f2e82d3982378f1d14492dbadf5e80e5b":{"type":"PAINT_ASSET","url":"e951868f2e82d3982378f1d14492dbadf5e80e5b.png","size":{"x":0.0,"y":0.0}},"99f250fda2bdfe765a1855edc1ee4479a952c821":{"type":"GENERATED_ASSET","url":"99f250fda2bdfe765a1855edc1ee4479a952c821.svg","size":{"x":41.2027282714844,"y":44.8084983825684},"offsets":{"left":{"value":-0.683589895956942,"unit":"PERCENT"},"right":{"value":-2.77944156026654,"unit":"PERCENT"},"top":{"value":-0.624574425696633,"unit":"PERCENT"},"bottom":{"value":-2.17756180551569,"unit":"PERCENT"}},"format":"SVG"},"31bde855b84651b9b170346652ba24323b799a20":{"type":"PAINT_ASSET","url":"31bde855b84651b9b170346652ba24323b799a20.png","size":{"x":0.0,"y":0.0}},"a6b3134367ed2c10e51523909bbe7f09844eef60":{"type":"PAINT_ASSET","url":"a6b3134367ed2c10e51523909bbe7f09844eef60.png","size":{"x":0.0,"y":0.0}},"2e3a182c02f1518a140b74418c2ea4861dd15588":{"type":"GENERATED_ASSET","url":"2e3a182c02f1518a140b74418c2ea4861dd15588.svg","size":{"x":12.6000003814697,"y":1.04999995231628},"offsets":{"left":{"value":-4.54545426396862,"unit":"PERCENT"},"right":{"value":-4.54545632819871,"unit":"PERCENT"},"top":{"value":-0.524999976158142,"unit":"PIXELS"},"bottom":{"value":-0.524999976158142,"unit":"PIXELS"}},"format":"SVG"},"d3c4bb8ce9eba28e552b935078372fcfa65fdc8a":{"type":"PAINT_ASSET","url":"d3c4bb8ce9eba28e552b935078372fcfa65fdc8a.png","size":{"x":0.0,"y":0.0}},"6e464895a38ddebfa5a1ab66040976e76a5ea3e1":{"type":"PAINT_ASSET","url":"6e464895a38ddebfa5a1ab66040976e76a5ea3e1.png","size":{"x":0.0,"y":0.0}},"eebc61df2514b5a015f327fa5c3d045bf6d1cf3f":{"type":"PAINT_ASSET","url":"eebc61df2514b5a015f327fa5c3d045bf6d1cf3f.png","size":{"x":0.0,"y":0.0}},"6d413c9fc4321d95915e56b3b4f331a49c7d63ba":{"type":"PAINT_ASSET","url":"6d413c9fc4321d95915e56b3b4f331a49c7d63ba.png","size":{"x":0.0,"y":0.0}},"293c9d1d44bd90b6735987ae5b71d641c9759cae":{"type":"GENERATED_ASSET","url":"293c9d1d44bd90b6735987ae5b71d641c9759cae.svg","size":{"x":26.0,"y":11.5},"offsets":{"left":{"value":-28.7878787878788,"unit":"PERCENT"},"right":{"value":-28.7878787878788,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-10.75,"unit":"PIXELS"}},"format":"SVG"},"2749c1f107047a9a90007369706c13a66387d5f1":{"type":"PAINT_ASSET","url":"2749c1f107047a9a90007369706c13a66387d5f1.png","size":{"x":0.0,"y":0.0}},"9e91acd3c50719a1734484bf252292ccdb90aed1":{"type":"PAINT_ASSET","url":"9e91acd3c50719a1734484bf252292ccdb90aed1.png","size":{"x":0.0,"y":0.0}},"152f0412cdb21d9e6d178e0b104389e5b98b2bd2":{"type":"PAINT_ASSET","url":"152f0412cdb21d9e6d178e0b104389e5b98b2bd2.png","size":{"x":0.0,"y":0.0}},"b0f891a552a7665254f813a232393b04cca11454":{"type":"PAINT_ASSET","url":"b0f891a552a7665254f813a232393b04cca11454.png","size":{"x":0.0,"y":0.0}},"9fe1a3f395d32f89d1c0e15b2e1a0c3cb461d4cf":{"type":"GENERATED_ASSET","url":"9fe1a3f395d32f89d1c0e15b2e1a0c3cb461d4cf.svg","size":{"x":83.4830703735352,"y":82.5028915405273},"offsets":{"left":{"value":-0.616508175972957,"unit":"PERCENT"},"right":{"value":-2.29154938817334,"unit":"PERCENT"},"top":{"value":-0.624571999788486,"unit":"PERCENT"},"bottom":{"value":-2.40578502057021,"unit":"PERCENT"}},"format":"SVG"},"d8b0eca61df77538481adeb697edfeda92b5e3d9":{"type":"GENERATED_ASSET","url":"d8b0eca61df77538481adeb697edfeda92b5e3d9.svg","size":{"x":8.25,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-11.1111111111111,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"587a2b4f836ed17d1cb046116234171ccfe33a2a":{"type":"PAINT_ASSET","url":"587a2b4f836ed17d1cb046116234171ccfe33a2a.png","size":{"x":0.0,"y":0.0}},"7037a687418ba8efc254ac3c7b41b444653898f3":{"type":"PAINT_ASSET","url":"7037a687418ba8efc254ac3c7b41b444653898f3.png","size":{"x":0.0,"y":0.0}},"7e59f8ac9134c49013c3ef06cbefba3749af73f7":{"type":"PAINT_ASSET","url":"7e59f8ac9134c49013c3ef06cbefba3749af73f7.png","size":{"x":0.0,"y":0.0}},"6730bbcb7ecc7df50ed66149d96bff87d8747713":{"type":"GENERATED_ASSET","url":"6730bbcb7ecc7df50ed66149d96bff87d8747713.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"c07c4becaeaea36535e471d64a415307c7fcab52":{"type":"PAINT_ASSET","url":"c07c4becaeaea36535e471d64a415307c7fcab52.png","size":{"x":0.0,"y":0.0}},"34d70cb81961c57b1329892aa02bd9e8e2b5f3e3":{"type":"PAINT_ASSET","url":"34d70cb81961c57b1329892aa02bd9e8e2b5f3e3.png","size":{"x":0.0,"y":0.0}},"8b52380191df8a4b438418bb666be480e8a0bba2":{"type":"GENERATED_ASSET","url":"8b52380191df8a4b438418bb666be480e8a0bba2.svg","size":{"x":15.9999990463257,"y":14.9999990463257},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"f4058bda9d425d4f918afa543e5b81a782bb2209":{"type":"PAINT_ASSET","url":"f4058bda9d425d4f918afa543e5b81a782bb2209.png","size":{"x":0.0,"y":0.0}},"0c3fa0b45383b55992771d38a0902951879c9be5":{"type":"PAINT_ASSET","url":"0c3fa0b45383b55992771d38a0902951879c9be5.png","size":{"x":0.0,"y":0.0}},"c0179ea2c06fa4ce00c046a4c51bfff5ea35baf9":{"type":"PAINT_ASSET","url":"c0179ea2c06fa4ce00c046a4c51bfff5ea35baf9.png","size":{"x":0.0,"y":0.0}},"48a2b33b6239f9447dbb49ee9a2c633e9a0d22b5":{"type":"PAINT_ASSET","url":"48a2b33b6239f9447dbb49ee9a2c633e9a0d22b5.png","size":{"x":0.0,"y":0.0}},"f3e0fdb0c24f3619340326bc1e2fb55eb4693d57":{"type":"PAINT_ASSET","url":"f3e0fdb0c24f3619340326bc1e2fb55eb4693d57.png","size":{"x":0.0,"y":0.0}},"97f7524d87894732118a44569703828e146bb3e3":{"type":"PAINT_ASSET","url":"97f7524d87894732118a44569703828e146bb3e3.png","size":{"x":0.0,"y":0.0}},"2412098d841bf6dafb8eb5214e2f829cf42e5b9e":{"type":"PAINT_ASSET","url":"2412098d841bf6dafb8eb5214e2f829cf42e5b9e.png","size":{"x":0.0,"y":0.0}},"39fe5ded962d0fc9d23a3988120a46b851a64e0e":{"type":"PAINT_ASSET","url":"39fe5ded962d0fc9d23a3988120a46b851a64e0e.png","size":{"x":0.0,"y":0.0}},"070411d141680df0a8523f1a24df9c7fe954eaf9":{"type":"PAINT_ASSET","url":"070411d141680df0a8523f1a24df9c7fe954eaf9.png","size":{"x":0.0,"y":0.0}},"ebaf9b8a83ea15ec153acb3bbc6c998cdf90673e":{"type":"GENERATED_ASSET","url":"ebaf9b8a83ea15ec153acb3bbc6c998cdf90673e.svg","size":{"x":18.0,"y":18.4871463775635},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-4.41510294507496,"unit":"PERCENT"},"bottom":{"value":-4.41510294507496,"unit":"PERCENT"}},"format":"SVG"},"52623c78399020d7d2bdb6ba40977cf2d91e24ed":{"type":"PAINT_ASSET","url":"52623c78399020d7d2bdb6ba40977cf2d91e24ed.png","size":{"x":0.0,"y":0.0}},"7f4ca3a263f4d09de4f727bc5746d6c654178df3":{"type":"PAINT_ASSET","url":"7f4ca3a263f4d09de4f727bc5746d6c654178df3.png","size":{"x":0.0,"y":0.0}},"19c6c5cfb694c5703055a19f49dde49391d7cca5":{"type":"PAINT_ASSET","url":"19c6c5cfb694c5703055a19f49dde49391d7cca5.png","size":{"x":0.0,"y":0.0}},"082c2aaad141b60491a3a014b841907a82d04203":{"type":"PAINT_ASSET","url":"082c2aaad141b60491a3a014b841907a82d04203.png","size":{"x":0.0,"y":0.0}},"5db25beffd751f9cbe1759261b752678d42316bf":{"type":"PAINT_ASSET","url":"5db25beffd751f9cbe1759261b752678d42316bf.png","size":{"x":0.0,"y":0.0}},"05a5e7ed7a93bf82da92707f79b3556a41d3ba6d":{"type":"PAINT_ASSET","url":"05a5e7ed7a93bf82da92707f79b3556a41d3ba6d.png","size":{"x":0.0,"y":0.0}},"8c28a5deee712823911c2c2274f426486b6f0bf1":{"type":"GENERATED_ASSET","url":"8c28a5deee712823911c2c2274f426486b6f0bf1.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"7002134ad4a9a45d964cfc3deedd497c010e78c2":{"type":"GENERATED_ASSET","url":"7002134ad4a9a45d964cfc3deedd497c010e78c2.svg","size":{"x":16.25,"y":25.0},"offsets":{"left":{"value":-70.3703703703704,"unit":"PERCENT"},"right":{"value":-70.3703703703704,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-79.6296296296296,"unit":"PERCENT"}},"format":"SVG"},"01cad2b8caa6cc273e3dde170775e7bd6dc2ccbb":{"type":"GENERATED_ASSET","url":"01cad2b8caa6cc273e3dde170775e7bd6dc2ccbb.svg","size":{"x":19.2000007629395,"y":19.2000007629395},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"e4502beefa1c4ab5575202178bbea29be3cad79b":{"type":"GENERATED_ASSET","url":"e4502beefa1c4ab5575202178bbea29be3cad79b.svg","size":{"x":3.35577869415283,"y":5.88000011444092},"offsets":{"left":{"value":-11.1111114865498,"unit":"PERCENT"},"right":{"value":-15.7134845173889,"unit":"PERCENT"},"top":{"value":-5.5555557432749,"unit":"PERCENT"},"bottom":{"value":-5.55556137485529,"unit":"PERCENT"}},"format":"SVG"},"76a2004ecb0c990ad5df4911d633e87ffd3c4b8a":{"type":"PAINT_ASSET","url":"76a2004ecb0c990ad5df4911d633e87ffd3c4b8a.png","size":{"x":0.0,"y":0.0}},"14fa580b5e4916f1c36c649bac33832ef22dc024":{"type":"GENERATED_ASSET","url":"14fa580b5e4916f1c36c649bac33832ef22dc024.svg","size":{"x":7.05600023269653,"y":0.587999999523163},"offsets":{"left":{"value":-4.54545458734233,"unit":"PERCENT"},"right":{"value":-4.5454591949989,"unit":"PERCENT"},"top":{"value":-0.293999999761581,"unit":"PIXELS"},"bottom":{"value":-0.293999999761581,"unit":"PIXELS"}},"format":"SVG"},"39391aa20995aad00d62d8bef0ca666124e636e5":{"type":"GENERATED_ASSET","url":"39391aa20995aad00d62d8bef0ca666124e636e5.svg","size":{"x":8.25,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-11.1111111111111,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"c5bb88a96a270812b471dc3668e253a33ea82acb":{"type":"GENERATED_ASSET","url":"c5bb88a96a270812b471dc3668e253a33ea82acb.svg","size":{"x":7.05600023269653,"y":0.587999999523163},"offsets":{"left":{"value":-4.54545458734233,"unit":"PERCENT"},"right":{"value":-4.5454591949989,"unit":"PERCENT"},"top":{"value":-0.293999999761581,"unit":"PIXELS"},"bottom":{"value":-0.293999999761581,"unit":"PIXELS"}},"format":"SVG"},"7e08a3191c0e7a94a1c396bc59defa3137a9dab4":{"type":"GENERATED_ASSET","url":"7e08a3191c0e7a94a1c396bc59defa3137a9dab4.svg","size":{"x":49.4380493164062,"y":76.0096282958984},"offsets":{"left":{"value":-3.62832045634495,"unit":"PERCENT"},"right":{"value":-0.526830912294497,"unit":"PERCENT"},"top":{"value":-0.333892093735579,"unit":"PERCENT"},"bottom":{"value":-1.1805299519992,"unit":"PERCENT"}},"format":"SVG"},"b36305e6d04c22a0b2b6e85778f1edefce80e722":{"type":"GENERATED_ASSET","url":"b36305e6d04c22a0b2b6e85778f1edefce80e722.svg","size":{"x":33.2717628479004,"y":39.1731643676758},"offsets":{"left":{"value":-3.41963144371262,"unit":"PERCENT"},"right":{"value":-0.853084607478124,"unit":"PERCENT"},"top":{"value":-1.84162031636317,"unit":"PERCENT"},"bottom":{"value":-0.712708008367722,"unit":"PERCENT"}},"format":"SVG"},"487d8c0e1c299190652d9da73b709712ae401fbe":{"type":"GENERATED_ASSET","url":"487d8c0e1c299190652d9da73b709712ae401fbe.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"87165b208d1d5713626013f025377252094e1936":{"type":"GENERATED_ASSET","url":"87165b208d1d5713626013f025377252094e1936.svg","size":{"x":40.9012451171875,"y":41.2330551147461},"offsets":{"left":{"value":-0.629844524245341,"unit":"PERCENT"},"right":{"value":-2.38804080285709,"unit":"PERCENT"},"top":{"value":-0.624573265180416,"unit":"PERCENT"},"bottom":{"value":-2.35985092134824,"unit":"PERCENT"}},"format":"SVG"},"29fcbdde55d5e3fa45f183b4cf0401536dee51ae":{"type":"PAINT_ASSET","url":"29fcbdde55d5e3fa45f183b4cf0401536dee51ae.png","size":{"x":0.0,"y":0.0}},"02fb1a121d7ed8c58f1d99d0317ca532616de9a1":{"type":"GENERATED_ASSET","url":"02fb1a121d7ed8c58f1d99d0317ca532616de9a1.svg","size":{"x":39.5277252197266,"y":60.9181518554688},"offsets":{"left":{"value":-0.663518830268243,"unit":"PERCENT"},"right":{"value":-4.2270101990327,"unit":"PERCENT"},"top":{"value":-1.11356238524119,"unit":"PERCENT"},"bottom":{"value":-0.416690707206726,"unit":"PERCENT"}},"format":"SVG"},"21169a446637e35604159985465505acb27c1675":{"type":"GENERATED_ASSET","url":"21169a446637e35604159985465505acb27c1675.svg","size":{"x":47.1295585632324,"y":50.5236930847168},"offsets":{"left":{"value":-2.81204286512438,"unit":"PERCENT"},"right":{"value":-0.769404526595231,"unit":"PERCENT"},"top":{"value":-2.14022393341549,"unit":"PERCENT"},"bottom":{"value":-0.71269903244587,"unit":"PERCENT"}},"format":"SVG"},"c7883e55d09e69432467ada65d288df0ff58e75e":{"type":"GENERATED_ASSET","url":"c7883e55d09e69432467ada65d288df0ff58e75e.svg","size":{"x":32.9946212768555,"y":36.0670852661133},"offsets":{"left":{"value":-2.93216559743858,"unit":"PERCENT"},"right":{"value":-0.786030890108327,"unit":"PERCENT"},"top":{"value":-2.07960383906823,"unit":"PERCENT"},"bottom":{"value":-0.71270769607526,"unit":"PERCENT"}},"format":"SVG"},"17a1c582cc8ba1f779bfd6acb36f836ee12fe22b":{"type":"GENERATED_ASSET","url":"17a1c582cc8ba1f779bfd6acb36f836ee12fe22b.svg","size":{"x":41.7415351867676,"y":41.2514457702637},"offsets":{"left":{"value":-0.616508175972957,"unit":"PERCENT"},"right":{"value":-2.29154938817334,"unit":"PERCENT"},"top":{"value":-0.624571999788486,"unit":"PERCENT"},"bottom":{"value":-2.40578502057021,"unit":"PERCENT"}},"format":"SVG"},"589071d2d4d30d3c894a6d2fd7de8606f3e7c4c3":{"type":"GENERATED_ASSET","url":"589071d2d4d30d3c894a6d2fd7de8606f3e7c4c3.svg","size":{"x":70.6471557617188,"y":106.440490722656},"offsets":{"left":{"value":-3.54603044849679,"unit":"PERCENT"},"right":{"value":-0.515672079902581,"unit":"PERCENT"},"top":{"value":-0.333892282201277,"unit":"PERCENT"},"bottom":{"value":-1.20629585804873,"unit":"PERCENT"}},"format":"SVG"},"b950c792d980017b76c04486b036a89954302137":{"type":"GENERATED_ASSET","url":"b950c792d980017b76c04486b036a89954302137.svg","size":{"x":16.7999992370605,"y":16.7999992370605},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"4c81d6ededb7fb333851b1b369e12c612befb3ec":{"type":"GENERATED_ASSET","url":"4c81d6ededb7fb333851b1b369e12c612befb3ec.svg","size":{"x":40.6327438354492,"y":63.7702026367188},"offsets":{"left":{"value":-0.644687422484291,"unit":"PERCENT"},"right":{"value":-4.11897929158929,"unit":"PERCENT"},"top":{"value":-1.03321250135989,"unit":"PERCENT"},"bottom":{"value":-0.397664504742418,"unit":"PERCENT"}},"format":"SVG"},"cf242bc7cf6cde87670045dda366ba8c2ea467b7":{"type":"GENERATED_ASSET","url":"cf242bc7cf6cde87670045dda366ba8c2ea467b7.svg","size":{"x":60.3132781982422,"y":71.9372406005859},"offsets":{"left":{"value":-3.50976294777163,"unit":"PERCENT"},"right":{"value":-0.865411827637845,"unit":"PERCENT"},"top":{"value":-1.79898004959809,"unit":"PERCENT"},"bottom":{"value":-0.712703279323022,"unit":"PERCENT"}},"format":"SVG"},"af13901af93ea7f3cde3aa0c63931c0ac4ee7f11":{"type":"GENERATED_ASSET","url":"af13901af93ea7f3cde3aa0c63931c0ac4ee7f11.svg","size":{"x":58.4381484985352,"y":57.752025604248},"offsets":{"left":{"value":-0.616508115208956,"unit":"PERCENT"},"right":{"value":-2.29154672283416,"unit":"PERCENT"},"top":{"value":-0.624572042322668,"unit":"PERCENT"},"bottom":{"value":-2.40578770022371,"unit":"PERCENT"}},"format":"SVG"},"0d4a687a8d5cc24d2a53033910dd1b03f15bc2b0":{"type":"GENERATED_ASSET","url":"0d4a687a8d5cc24d2a53033910dd1b03f15bc2b0.svg","size":{"x":49.767463684082,"y":82.6639862060547},"offsets":{"left":{"value":-3.95991680044703,"unit":"PERCENT"},"right":{"value":-0.571784097326294,"unit":"PERCENT"},"top":{"value":-0.333891228894902,"unit":"PERCENT"},"bottom":{"value":-1.07853460667463,"unit":"PERCENT"}},"format":"SVG"},"e1905c5763e1858096c03faf177d0e887229e6af":{"type":"GENERATED_ASSET","url":"e1905c5763e1858096c03faf177d0e887229e6af.svg","size":{"x":33.6639671325684,"y":36.0883483886719},"offsets":{"left":{"value":-2.81204296992375,"unit":"PERCENT"},"right":{"value":-0.769394361055814,"unit":"PERCENT"},"top":{"value":-2.1402237635404,"unit":"PERCENT"},"bottom":{"value":-0.712688330315446,"unit":"PERCENT"}},"format":"SVG"},"68e4c48f95e06cd82d0556d47033c1b68b9a3147":{"type":"PAINT_ASSET","url":"68e4c48f95e06cd82d0556d47033c1b68b9a3147.png","size":{"x":0.0,"y":0.0}},"8e4a0c066ebf78eac9a67ef11b3c98998ee5a262":{"type":"GENERATED_ASSET","url":"8e4a0c066ebf78eac9a67ef11b3c98998ee5a262.svg","size":{"x":11.5879993438721,"y":11.204966545105},"offsets":{"left":{"value":-2.67272750227907,"unit":"PERCENT"},"right":{"value":-2.67273021158134,"unit":"PERCENT"},"top":{"value":-2.76915262709051,"unit":"PERCENT"},"bottom":{"value":-2.76915543413743,"unit":"PERCENT"}},"format":"SVG"},"5644ae34fe617366c415edcece9376bb4410698b":{"type":"GENERATED_ASSET","url":"5644ae34fe617366c415edcece9376bb4410698b.svg","size":{"x":39.8276786804199,"y":66.2245559692383},"offsets":{"left":{"value":-0.720112846950649,"unit":"PERCENT"},"right":{"value":-4.64638350024675,"unit":"PERCENT"},"top":{"value":-0.970614824328648,"unit":"PERCENT"},"bottom":{"value":-0.416679539347068,"unit":"PERCENT"}},"format":"SVG"},"c170f7e11d1dcc77c923054190369f4111d5d09f":{"type":"PAINT_ASSET","url":"c170f7e11d1dcc77c923054190369f4111d5d09f.png","size":{"x":0.0,"y":0.0}},"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20":{"type":"GENERATED_ASSET","url":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"000114dee0059df7c39c998a6e149894fe22ee7e":{"type":"GENERATED_ASSET","url":"000114dee0059df7c39c998a6e149894fe22ee7e.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"22c4da01edc6d5562fcccd0319195bc50d5b499e":{"type":"GENERATED_ASSET","url":"22c4da01edc6d5562fcccd0319195bc50d5b499e.svg","size":{"x":14.3999996185303,"y":1.20000004768372},"offsets":{"left":{"value":-4.54545479175473,"unit":"PERCENT"},"right":{"value":-4.54545298555335,"unit":"PERCENT"},"top":{"value":-0.600000023841858,"unit":"PIXELS"},"bottom":{"value":-0.600000023841858,"unit":"PIXELS"}},"format":"SVG"},"634d01b41bef39236a07e77b487490d08a522109":{"type":"PAINT_ASSET","url":"634d01b41bef39236a07e77b487490d08a522109.png","size":{"x":0.0,"y":0.0}},"7a137ec2d30324ebcf2def286e402297d73faaad":{"type":"GENERATED_ASSET","url":"7a137ec2d30324ebcf2def286e402297d73faaad.svg","size":{"x":5.99246215820312,"y":10.4999990463257},"offsets":{"left":{"value":-11.1111108307836,"unit":"PERCENT"},"right":{"value":-15.7134876697982,"unit":"PERCENT"},"top":{"value":-5.55555541539178,"unit":"PERCENT"},"bottom":{"value":-5.55554784654784,"unit":"PERCENT"}},"format":"SVG"},"4725810cdcbe6e7c831e8345a30f98c4310b275c":{"type":"PAINT_ASSET","url":"4725810cdcbe6e7c831e8345a30f98c4310b275c.png","size":{"x":0.0,"y":0.0}},"58c1247639b31f38100514d797cfa04e93bd55fd":{"type":"PAINT_ASSET","url":"58c1247639b31f38100514d797cfa04e93bd55fd.png","size":{"x":1264.0,"y":613.0}},"b83576f73083fb752a27956543263126f12308c7":{"type":"GENERATED_ASSET","url":"b83576f73083fb752a27956543263126f12308c7.svg","size":{"x":6.84852838516235,"y":12.0000009536743},"offsets":{"left":{"value":-11.1111113563977,"unit":"PERCENT"},"right":{"value":-15.7134861290281,"unit":"PERCENT"},"top":{"value":-5.55555567819886,"unit":"PERCENT"},"bottom":{"value":-5.55556230093705,"unit":"PERCENT"}},"format":"SVG"},"cf1a7497993e916c3866548fee70a797d0482136":{"type":"GENERATED_ASSET","url":"cf1a7497993e916c3866548fee70a797d0482136.svg","size":{"x":8.56066036224365,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-15.7134868480541,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"3e89c42626411eebdc7eda57753904b1107b11b8":{"type":"PAINT_ASSET","url":"3e89c42626411eebdc7eda57753904b1107b11b8.png","size":{"x":0.0,"y":0.0}},"c147de9576d3f81a43fede0ae2ddc33eb4db8504":{"type":"GENERATED_ASSET","url":"c147de9576d3f81a43fede0ae2ddc33eb4db8504.svg","size":{"x":5.99246215820312,"y":10.4999990463257},"offsets":{"left":{"value":-11.1111108307836,"unit":"PERCENT"},"right":{"value":-15.7134876697982,"unit":"PERCENT"},"top":{"value":-5.55555541539178,"unit":"PERCENT"},"bottom":{"value":-5.55554784654784,"unit":"PERCENT"}},"format":"SVG"},"1091443a90749deadf4a440e215d6228198a7c04":{"type":"PAINT_ASSET","url":"1091443a90749deadf4a440e215d6228198a7c04.png","size":{"x":0.0,"y":0.0}},"c75449697aa8cdc8587a5c8313bf0b183e4dc951":{"type":"PAINT_ASSET","url":"c75449697aa8cdc8587a5c8313bf0b183e4dc951.png","size":{"x":0.0,"y":0.0}},"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876":{"type":"GENERATED_ASSET","url":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876.svg","size":{"x":3.35577869415283,"y":5.88000011444092},"offsets":{"left":{"value":-11.1111114865498,"unit":"PERCENT"},"right":{"value":-15.7134845173889,"unit":"PERCENT"},"top":{"value":-5.5555557432749,"unit":"PERCENT"},"bottom":{"value":-5.55556137485529,"unit":"PERCENT"}},"format":"SVG"},"dbb8c1e85ed98cfcceb70764108c86054821c019":{"type":"GENERATED_ASSET","url":"dbb8c1e85ed98cfcceb70764108c86054821c019.svg","size":{"x":90.1869430541992,"y":151.838943481445},"offsets":{"left":{"value":-4.02088791906578,"unit":"PERCENT"},"right":{"value":-0.580046686010036,"unit":"PERCENT"},"top":{"value":-0.333891138478009,"unit":"PERCENT"},"bottom":{"value":-1.06012260113172,"unit":"PERCENT"}},"format":"SVG"},"629c67214715b789a2f69e3f5cb28dcd5f694ad8":{"type":"GENERATED_ASSET","url":"629c67214715b789a2f69e3f5cb28dcd5f694ad8.svg","size":{"x":81.2654876708984,"y":127.540405273438},"offsets":{"left":{"value":-0.644687422484291,"unit":"PERCENT"},"right":{"value":-4.11897929158929,"unit":"PERCENT"},"top":{"value":-1.03321250135989,"unit":"PERCENT"},"bottom":{"value":-0.397664504742418,"unit":"PERCENT"}},"format":"SVG"},"1e73be7480a78af035058080e30c17b27e7581d8":{"type":"GENERATED_ASSET","url":"1e73be7480a78af035058080e30c17b27e7581d8.svg","size":{"x":100.924514770508,"y":152.057846069336},"offsets":{"left":{"value":-3.54603057004487,"unit":"PERCENT"},"right":{"value":-0.515674023359879,"unit":"PERCENT"},"top":{"value":-0.333892292747572,"unit":"PERCENT"},"bottom":{"value":-1.20629878118305,"unit":"PERCENT"}},"format":"SVG"},"8c9efa4badd0960ce3b304bb87e6e2856e74ab71":{"type":"GENERATED_ASSET","url":"8c9efa4badd0960ce3b304bb87e6e2856e74ab71.svg","size":{"x":50.4622573852539,"y":76.028923034668},"offsets":{"left":{"value":-3.54603057004487,"unit":"PERCENT"},"right":{"value":-0.515674023359879,"unit":"PERCENT"},"top":{"value":-0.333892292747572,"unit":"PERCENT"},"bottom":{"value":-1.20629878118305,"unit":"PERCENT"}},"format":"SVG"},"66afb7dc4f596daac7a5aa66ea24ed454dae5fa6":{"type":"PAINT_ASSET","url":"66afb7dc4f596daac7a5aa66ea24ed454dae5fa6.png","size":{"x":0.0,"y":0.0}},"8862ef7ad730deddd368a92935a435f7b2cf2f72":{"type":"GENERATED_ASSET","url":"8862ef7ad730deddd368a92935a435f7b2cf2f72.svg","size":{"x":72.1865158081055,"y":121.634124755859},"offsets":{"left":{"value":-0.730519728170664,"unit":"PERCENT"},"right":{"value":-4.7234650097177,"unit":"PERCENT"},"top":{"value":-0.945083697636922,"unit":"PERCENT"},"bottom":{"value":-0.41668693224589,"unit":"PERCENT"}},"format":"SVG"},"f8fcd9eac49ea6a3b237afcc503f9821f2ab2533":{"type":"GENERATED_ASSET","url":"f8fcd9eac49ea6a3b237afcc503f9821f2ab2533.svg","size":{"x":56.8858451843262,"y":89.2782897949219},"offsets":{"left":{"value":-0.64468734948236,"unit":"PERCENT"},"right":{"value":-4.1189834459224,"unit":"PERCENT"},"top":{"value":-1.03321247449251,"unit":"PERCENT"},"bottom":{"value":-0.397668828356826,"unit":"PERCENT"}},"format":"SVG"},"efd12e4fcf9c6e279f7d0a3715fff47289d724f0":{"type":"PAINT_ASSET","url":"efd12e4fcf9c6e279f7d0a3715fff47289d724f0.png","size":{"x":0.0,"y":0.0}},"0f0c7c53f135813838517a6457492aafc034b966":{"type":"GENERATED_ASSET","url":"0f0c7c53f135813838517a6457492aafc034b966.svg","size":{"x":9.40799999237061,"y":9.40799999237061},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"ae1a026d228d3ed42450e6adede6fdcfd0b6d18b":{"type":"GENERATED_ASSET","url":"ae1a026d228d3ed42450e6adede6fdcfd0b6d18b.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"f597dd1d8033605eda8e143c83c915bfdd81d402":{"type":"GENERATED_ASSET","url":"f597dd1d8033605eda8e143c83c915bfdd81d402.svg","size":{"x":8.56066036224365,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-15.7134868480541,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"8e3ab0963d3124750daaeae5b7b3d18de9ef8379":{"type":"GENERATED_ASSET","url":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379.svg","size":{"x":12.6000003814697,"y":1.04999995231628},"offsets":{"left":{"value":-4.54545426396862,"unit":"PERCENT"},"right":{"value":-4.54545632819871,"unit":"PERCENT"},"top":{"value":-0.524999976158142,"unit":"PIXELS"},"bottom":{"value":-0.524999976158142,"unit":"PIXELS"}},"format":"SVG"},"802cda7bf8f975f05ca9c52cce12e099dcb24818":{"type":"PAINT_ASSET","url":"802cda7bf8f975f05ca9c52cce12e099dcb24818.png","size":{"x":0.0,"y":0.0}},"248a99e25e7985d5fd96ec3e2b659c4da39adfc8":{"type":"GENERATED_ASSET","url":"248a99e25e7985d5fd96ec3e2b659c4da39adfc8.svg","size":{"x":74.6760940551758,"y":82.2937088012695},"offsets":{"left":{"value":-0.693472778464287,"unit":"PERCENT"},"right":{"value":-2.85177652758928,"unit":"PERCENT"},"top":{"value":-0.624574232833068,"unit":"PERCENT"},"bottom":{"value":-2.14455349112403,"unit":"PERCENT"}},"format":"SVG"}},"stablePathToAssetInfo":{"486:96984":{"hash":"ebaf9b8a83ea15ec153acb3bbc6c998cdf90673e"},"I159:1708;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I159:1708;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:97341;1693:10956":{"hash":"8b52380191df8a4b438418bb666be480e8a0bba2"},"I486:97329;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"I486:97329;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:97270;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"I486:97270;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96936;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I486:96936;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97325;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"I486:97325;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:97266;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"I486:97266;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96950;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I486:97323;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"I486:97323;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:97323;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97264;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"I486:97325;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:96863;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I392:71127;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:97270;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"I486:97320;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I486:96863;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I486:97320;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I486:97320;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97261;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96933;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97143;486:97316;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I486:97257;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:97314;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:96860;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:97135;486:97257;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I389:38596;159:1708;1693:10822":{"hash":"b83576f73083fb752a27956543263126f12308c7"},"511:5584":{"hash":"dbb8c1e85ed98cfcceb70764108c86054821c019"},"I389:38596;159:1708;1693:10820":{"hash":"01cad2b8caa6cc273e3dde170775e7bd6dc2ccbb"},"I388:26859;1693:10821":{"hash":"ae1a026d228d3ed42450e6adede6fdcfd0b6d18b"},"I388:26856;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"511:5582":{"hash":"8862ef7ad730deddd368a92935a435f7b2cf2f72"},"I486:97314;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I392:71127;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:96860;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I388:26856;1693:10821":{"hash":"293c9d1d44bd90b6735987ae5b71d641c9759cae"},"I389:38596;159:1708;1693:10821":{"hash":"22c4da01edc6d5562fcccd0319195bc50d5b499e"},"I486:97341;1693:10957":{"hash":"8e4a0c066ebf78eac9a67ef11b3c98998ee5a262"},"I388:26859;1693:10822":{"hash":"39391aa20995aad00d62d8bef0ca666124e636e5"},"I388:26853;1693:10821":{"hash":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20"},"I390:53505;389:38596;159:1708;1693:10822":{"hash":"b83576f73083fb752a27956543263126f12308c7"},"I389:38592;388:26853;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I486:97123;486:96933;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:96955;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97316;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I486:97137;486:97264;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"I389:38592;388:26853;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:96950;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:97149;486:97341;1693:10956":{"hash":"8b52380191df8a4b438418bb666be480e8a0bba2"},"I388:26859;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97261;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"511:5560":{"hash":"f8fcd9eac49ea6a3b237afcc503f9821f2ab2533"},"I486:97147;486:97320;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I486:97147;486:97320;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:96933;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:97316;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97145;486:97323;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:97143;486:97316;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"511:5619":{"hash":"02fb1a121d7ed8c58f1d99d0317ca532616de9a1"},"I486:97145;486:97323;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"511:5618":{"hash":"c7883e55d09e69432467ada65d288df0ff58e75e"},"511:5572":{"hash":"17a1c582cc8ba1f779bfd6acb36f836ee12fe22b"},"I486:96860;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"146:986":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97264;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"511:5571":{"hash":"4c81d6ededb7fb333851b1b369e12c612befb3ec"},"I388:26853;1693:10822":{"hash":"d8b0eca61df77538481adeb697edfeda92b5e3d9"},"I390:49499;389:38596;159:1708;1693:10820":{"hash":"01cad2b8caa6cc273e3dde170775e7bd6dc2ccbb"},"I486:97143;486:97316;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I486:97137;486:97264;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"511:5609":{"hash":"0d4a687a8d5cc24d2a53033910dd1b03f15bc2b0"},"511:5537":{"hash":"629c67214715b789a2f69e3f5cb28dcd5f694ad8"},"I486:97257;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"511:5606":{"hash":"b36305e6d04c22a0b2b6e85778f1edefce80e722"},"146:988":{"hash":"d8b0eca61df77538481adeb697edfeda92b5e3d9"},"I486:97264;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"I486:97121;486:96863;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97314;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"511:5561":{"hash":"af13901af93ea7f3cde3aa0c63931c0ac4ee7f11"},"511:5583":{"hash":"248a99e25e7985d5fd96ec3e2b659c4da39adfc8"},"I486:97255;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I486:96955;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:97266;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"146:987":{"hash":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20"},"511:5620":{"hash":"87165b208d1d5713626013f025377252094e1936"},"511:5559":{"hash":"21169a446637e35604159985465505acb27c1675"},"I486:96933;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:96955;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:97119;486:96955;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:97123;486:96933;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"511:5608":{"hash":"99f250fda2bdfe765a1855edc1ee4479a952c821"},"I486:97255;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96950;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I390:49499;389:38596;159:1708;1693:10822":{"hash":"b83576f73083fb752a27956543263126f12308c7"},"511:5621":{"hash":"7e08a3191c0e7a94a1c396bc59defa3137a9dab4"},"I159:1708;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I390:49499;389:38596;159:1708;1693:10821":{"hash":"22c4da01edc6d5562fcccd0319195bc50d5b499e"},"I486:97139;486:97261;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I486:97139;486:97261;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I486:97139;486:97261;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I392:71127;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:97137;486:97264;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"I388:26853;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:96863;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I390:53505;389:38596;159:1708;1693:10821":{"hash":"22c4da01edc6d5562fcccd0319195bc50d5b499e"},"I389:38639;389:38592;388:26853;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97257;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I388:26856;1693:10822":{"hash":"7002134ad4a9a45d964cfc3deedd497c010e78c2"},"I486:97147;486:97320;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I486:96936;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:97145;486:97323;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97135;486:97257;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"511:5562":{"hash":"589071d2d4d30d3c894a6d2fd7de8606f3e7c4c3"},"486:96983":{"hash":"8c28a5deee712823911c2c2274f426486b6f0bf1"},"I390:53505;389:38596;159:1708;1693:10820":{"hash":"01cad2b8caa6cc273e3dde170775e7bd6dc2ccbb"},"I486:97329;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I389:38639;389:38592;388:26853;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:97135;486:97257;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:97255;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I486:97121;486:96863;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"511:5538":{"hash":"9fe1a3f395d32f89d1c0e15b2e1a0c3cb461d4cf"},"I389:38639;389:38592;388:26853;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"511:5573":{"hash":"8c9efa4badd0960ce3b304bb87e6e2856e74ab71"},"I486:97261;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I389:38592;388:26853;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"511:5536":{"hash":"eba721f50c4aed133c4d24c134f149549fe9d738"},"I486:97316;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"511:5539":{"hash":"1e73be7480a78af035058080e30c17b27e7581d8"},"I486:97123;486:96933;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97121;486:96863;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:97119;486:96955;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"511:5570":{"hash":"e1905c5763e1858096c03faf177d0e887229e6af"},"511:5607":{"hash":"5644ae34fe617366c415edcece9376bb4410698b"},"511:5581":{"hash":"cf242bc7cf6cde87670045dda366ba8c2ea467b7"},"I486:97149;486:97341;1693:10957":{"hash":"8e4a0c066ebf78eac9a67ef11b3c98998ee5a262"},"I486:97119;486:96955;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"}},"animateRootIds":["159:1676","390:53502","390:49496","215:5666","388:26817"],"siteSettings":{"scalingMode":"REFLOW","blockSearchIndexing":true,"labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false},"title":"Kim Burrell Portfolio Draft - Wild space"},"sourceCodeHash":"a952d248626207d33cc31fb415da854f4263d621"}