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Challenge: Wild Space borrowed ambition from Pokémon and Roblox, but its growth depended on solving a practical behaviour problem: making a rewards platform valuable enough for shoppers to interrupt a grocery trip, brands to invest in content, and retailers to support the in-store action. Strategy: I reframed the platform from gamified loyalty into a multi-sided value exchange — connecting audience roles, brand governance, reward logic, UX and CRM into a repeat-participation model built around scan, play, earn, collect, unlock and return Impact: 77,000+ downloads. 15% in-store QR engagement versus a 2% benchmark. 4M+ WildBucks generated. 
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