{"roots":["694:6432"],"nodeById":{"146:966":{"id":"146:966","assetId":"VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864","type":"VARIABLE_COLLECTION","name":"Global Colors","defaultModeId":"712:1","modes":[{"modeId":"712:1","name":"Mode 1"}]},"146:963":{"id":"146:963","assetId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","type":"VARIABLE_COLLECTION","name":"Color Tokens","defaultModeId":"712:2","modes":[{"modeId":"712:2","name":"Mode 1"}]},"178:2694":{"id":"178:2694","type":"VARIABLE","assetId":"VariableID:8d5e3308de92383f1e78f4189ecd595d7fdaa2a1/723:92","name":"Color Tokens/Content/Light/Primary","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","codeSyntax":{},"valuesByMode":{"712:2":{"type":"VARIABLE_ALIAS","id":"VariableID:bbefffc78c4a4882a15ba26d79db9d1cabcf6fdf/712:850"}}},"849:8057":{"type":"COMPONENT_SET","id":"849:8057","name":"Footer","absoluteBoundingBox":{"x":37498.0,"y":-14063.0,"width":2784.0,"height":912.0},"isolatedAbsoluteRenderBounds":{"x":37498.0,"y":-14063.0,"width":2784.0,"height":912.0},"relativeTransform":[[1.0,0.0,37498.0],[0.0,1.0,-14063.0]],"size":{"x":2784.0,"y":912.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["849:8056","849:8055","849:8054"],"componentPropertyDefinitions":{"Size":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Phone","Tablet"]}}},"849:8044":{"type":"FRAME","id":"849:8044","name":"Content","absoluteBoundingBox":{"x":39906.0,"y":-13405.0,"width":322.0,"height":101.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13405.0,"width":322.0,"height":103.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,590.0]],"size":{"x":322.0,"y":101.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:8045","849:8046"]},"849:8046":{"type":"FRAME","id":"849:8046","name":"Frame 40188","absoluteBoundingBox":{"x":39906.0,"y":-13346.0,"width":322.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13346.0,"width":322.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":322.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":20.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"primaryAxisSizingMode":"FIXED","children":["849:8047","849:8048"]},"849:8048":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:8048","name":"ArrowUpRight","absoluteBoundingBox":{"x":40204.0,"y":-13346.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":40204.0,"y":-13346.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,298.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:8048;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"849:8045":{"type":"TEXT","id":"849:8045","name":"Stay connected w/ me.","absoluteBoundingBox":{"x":39906.0,"y":-13407.0,"width":236.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39906.578125,"y":-13400.7578125,"width":233.8515625,"height":21.2587890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-2.0]],"size":{"x":236.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stay connected w/ me.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7997":{"type":"FRAME","id":"849:7997","name":"Content","absoluteBoundingBox":{"x":39906.0,"y":-13790.0,"width":322.0,"height":348.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13790.779296875,"width":322.0,"height":355.779296875},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,205.0]],"size":{"x":322.0,"y":348.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7998"]},"849:8004":{"type":"FRAME","id":"849:8004","name":"Links","absoluteBoundingBox":{"x":39906.0,"y":-13656.0,"width":228.0,"height":149.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13656.0,"width":228.0,"height":149.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":228.0,"y":149.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:8005","849:8006","849:8007","849:8008"]},"849:8001":{"type":"FRAME","id":"849:8001","name":"Links","absoluteBoundingBox":{"x":39906.0,"y":-13736.0,"width":85.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13736.0,"width":85.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":85.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:8002","849:8003"]},"849:8003":{"type":"TEXT","id":"849:8003","name":"Portfolio →","absoluteBoundingBox":{"x":39906.0,"y":-13696.0,"width":85.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13690.1875,"width":84.37890625,"height":16.4609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":85.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Portfolio  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/portfolio"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7986":{"type":"FRAME","id":"849:7986","name":"Content","absoluteBoundingBox":{"x":39906.0,"y":-13995.0,"width":322.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":39894.19921875,"y":-13999.2998046875,"width":333.80078125,"height":172.2998046875},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,0.0]],"size":{"x":322.0,"y":168.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7987","849:7990"]},"849:7992":{"type":"TEXT","id":"849:7992","name":"Instagram","absoluteBoundingBox":{"x":39935.5,"y":-13859.0,"width":62.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39936.4375,"y":-13853.1015625,"width":59.36328125,"height":12.28125},"relativeTransform":[[1.0,0.0,29.5],[0.0,1.0,8.0]],"size":{"x":62.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7988":{"mainComponentId":"849:7867","type":"INSTANCE","id":"849:7988","name":"kimhutton.","absoluteBoundingBox":{"x":39906.0,"y":-13995.0,"width":201.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":39894.19921875,"y":-13999.2998046875,"width":216.30078125,"height":69.599609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":201.0,"y":47.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:7988;7329:620","I849:7988;7053:2847"],"componentSetId":"849:7862","componentProperties":{"Colours":{"value":"White + Black","type":"VARIANT","boundVariables":{}},"Size":{"value":"large","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":201.0,"y":47.0}},"componentId":"849:7867"}]},"849:7947":{"type":"TEXT","id":"849:7947","name":"©2026 All Rights Reserved.","absoluteBoundingBox":{"x":39253.0,"y":-13208.0,"width":324.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39317.28515625,"y":-13202.0,"width":195.171875,"height":15.453125},"relativeTransform":[[1.0,0.0,255.0],[0.0,1.0,616.0]],"size":{"x":324.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"©2026 All Rights Reserved. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7976":{"type":"FRAME","id":"849:7976","name":"Frame 40188","absoluteBoundingBox":{"x":39074.0,"y":-13281.5,"width":682.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":39074.0,"y":-13281.5,"width":682.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.5]],"size":{"x":682.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":20.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"primaryAxisSizingMode":"FIXED","children":["849:7977","849:7978"]},"849:7978":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7978","name":"ArrowUpRight","absoluteBoundingBox":{"x":39732.0,"y":-13281.5,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39732.0,"y":-13281.5,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,658.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7978;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"849:7928":{"type":"FRAME","id":"849:7928","name":"Content","absoluteBoundingBox":{"x":39046.0,"y":-13571.0,"width":738.0,"height":205.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13571.0,"width":738.0,"height":207.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":738.0,"y":205.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7929","849:7930"]},"849:7930":{"type":"FRAME","id":"849:7930","name":"Links","absoluteBoundingBox":{"x":39046.0,"y":-13512.5,"width":650.0,"height":149.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13512.5,"width":650.0,"height":149.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,58.5]],"size":{"x":650.0,"y":149.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":88.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7931","849:7934","849:7940"]},"849:7940":{"type":"FRAME","id":"849:7940","name":"Links","absoluteBoundingBox":{"x":39535.0,"y":-13512.5,"width":105.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39535.0,"y":-13512.5,"width":105.0,"height":24.0},"relativeTransform":[[1.0,0.0,489.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:7941"]},"849:7938":{"type":"FRAME","id":"849:7938","name":"Links","absoluteBoundingBox":{"x":39219.0,"y":-13392.5,"width":189.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39219.0,"y":-13392.5,"width":189.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,120.0]],"size":{"x":189.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7900},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","children":["849:7939"]},"849:7933":{"type":"TEXT","id":"849:7933","name":"Portfolio →","absoluteBoundingBox":{"x":39046.0,"y":-13472.5,"width":85.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13466.6875,"width":84.37890625,"height":16.4609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":85.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Portfolio  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/portfolio"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7929":{"type":"TEXT","id":"849:7929","name":"Page List","absoluteBoundingBox":{"x":39046.0,"y":-13573.5,"width":94.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39047.16015625,"y":-13567.279296875,"width":92.15234375,"height":21.52734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-2.5]],"size":{"x":94.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Page List","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7920":{"type":"FRAME","id":"849:7920","name":"Content","absoluteBoundingBox":{"x":39046.0,"y":-13628.0,"width":738.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13628.0,"width":738.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,148.0]],"size":{"x":738.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","children":["849:7921","849:7924"]},"849:7921":{"type":"FRAME","id":"849:7921","name":"Button","absoluteBoundingBox":{"x":39046.0,"y":-13628.0,"width":361.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13628.0,"width":361.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7843},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/kim-hutton/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":8.0,"paddingRight":20.0,"paddingBottom":8.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:7922","849:7923"]},"849:7923":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7923","name":"ArrowUpRight","absoluteBoundingBox":{"x":39249.5,"y":-13620.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39249.5,"y":-13620.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,203.5],[0.0,1.0,8.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7923;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"849:7918":{"mainComponentId":"849:7867","type":"INSTANCE","id":"849:7918","name":"kimhutton.","absoluteBoundingBox":{"x":39046.0,"y":-13776.0,"width":201.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":39034.19921875,"y":-13780.2998046875,"width":216.30078125,"height":69.599609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":201.0,"y":47.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:7918;7329:620","I849:7918;7053:2847"],"componentSetId":"849:7862","componentProperties":{"Colours":{"value":"White + Black","type":"VARIANT","boundVariables":{}},"Size":{"value":"large","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":201.0,"y":47.0}},"componentId":"849:7867"}]},"146:1293":{"type":"COMPONENT","id":"146:1293","name":"ArrowUpRight","overrideKey":"1353:13454","absoluteBoundingBox":{"x":-18389.0,"y":474.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":-18389.0,"y":474.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,-18389.0],[0.0,1.0,474.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["146:1294"]},"146:1294":{"type":"SVG","id":"146:1294","name":"ArrowUpRight","overrideKey":"1353:13455","absoluteBoundingBox":{"x":-18389.0,"y":474.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":-18389.0,"y":474.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"0c50c2fee3378cc40ec9ae26147adcbd8415b1f0"},"849:7862":{"type":"COMPONENT_SET","id":"849:7862","name":"kimhutton.","absoluteBoundingBox":{"x":-3898.0,"y":6518.0,"width":249.0,"height":539.0},"isolatedAbsoluteRenderBounds":{"x":-3898.0,"y":6518.0,"width":249.0,"height":539.0},"relativeTransform":[[1.0,0.0,-3898.0],[0.0,1.0,6518.0]],"size":{"x":249.0,"y":539.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["849:7867"],"componentPropertyDefinitions":{"Colours":{"type":"VARIANT","defaultValue":"Grey+Black","variantOptions":["Grey+Black","White + Black"]},"Size":{"type":"VARIANT","defaultValue":"large","variantOptions":["large","Medium","small"]}}},"849:7870":{"type":"TEXT","id":"849:7870","name":"kimhutton.","overrideKey":"7053:2769","absoluteBoundingBox":{"x":-3824.5,"y":6858.5,"width":151.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-3822.984375,"y":6862.09375,"width":146.630615234375,"height":24.75},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":151.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.682352960109711,"g":0.69803923368454,"b":0.729411780834198,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"textRangeFills":[{"type":"VARIABLE_ALIAS","id":"VariableID:065b4f261dcd755ab53cca63734c159a0e136c7f/1673:248"},{"type":"VARIABLE_ALIAS","id":"VariableID:8d5e3308de92383f1e78f4189ecd595d7fdaa2a1/723:92"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[25,25,25,26,26,26,26,26,26,26],"characters":"kimhutton.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.684895813465118,"g":0.684895813465118,"b":0.684895813465118,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:065b4f261dcd755ab53cca63734c159a0e136c7f/1673:248"}},"visible":true,"opacity":1.0}],"lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6403","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:8d5e3308de92383f1e78f4189ecd595d7fdaa2a1/723:92"}},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"849:8056":{"type":"COMPONENT","id":"849:8056","name":"Size=Desktop","absoluteBoundingBox":{"x":37518.0,"y":-13808.0,"width":1440.0,"height":637.0},"isolatedAbsoluteRenderBounds":{"x":37518.0,"y":-13808.0,"width":1440.0,"height":637.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,255.0]],"size":{"x":1440.0,"y":637.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":255.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":72.0,"paddingRight":72.0,"paddingBottom":13.0,"paddingLeft":72.0,"layoutMode":"VERTICAL","itemSpacing":46.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7762"],"componentSetId":"849:8057"},"849:7762":{"type":"FRAME","id":"849:7762","name":"Container","absoluteBoundingBox":{"x":37590.0,"y":-13736.0,"width":1296.0,"height":490.0},"isolatedAbsoluteRenderBounds":{"x":37578.19921875,"y":-13740.2998046875,"width":1307.80078125,"height":562.7529296875},"relativeTransform":[[1.0,0.0,72.0],[0.0,1.0,72.0]],"size":{"x":1296.0,"y":490.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":72.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7763","849:7787","849:7911"]},"851:5225":{"type":"FRAME","id":"851:5225","name":"Content","absoluteBoundingBox":{"x":38522.0,"y":-13476.0,"width":364.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":38522.0,"y":-13476.0,"width":364.0,"height":105.0},"relativeTransform":[[1.0,0.0,932.0],[0.0,1.0,0.0]],"size":{"x":364.0,"y":105.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["851:5226","851:5227"]},"851:5228":{"type":"TEXT","id":"851:5228","name":"Enter your email","absoluteBoundingBox":{"x":38522.0,"y":-13415.0,"width":328.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38523.03125,"y":-13409.0,"width":113.03515625,"height":15.2734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":328.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Enter your email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"851:5226":{"type":"TEXT","id":"851:5226","name":"Stay connected w/ me.","absoluteBoundingBox":{"x":38522.0,"y":-13476.0,"width":236.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":38522.578125,"y":-13469.7578125,"width":233.8515625,"height":21.2587890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":236.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stay connected w/ me.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7790":{"type":"FRAME","id":"849:7790","name":"Links","absoluteBoundingBox":{"x":37590.0,"y":-13417.5,"width":872.0,"height":149.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13417.5,"width":872.0,"height":149.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,58.5]],"size":{"x":872.0,"y":149.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":196.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7791","849:7795","849:7803"]},"849:7795":{"type":"FRAME","id":"849:7795","name":"Links","absoluteBoundingBox":{"x":37871.0,"y":-13417.5,"width":228.0,"height":149.0},"isolatedAbsoluteRenderBounds":{"x":37871.0,"y":-13417.5,"width":228.0,"height":149.0},"relativeTransform":[[1.0,0.0,281.0],[0.0,1.0,0.0]],"size":{"x":228.0,"y":149.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:7796","849:7797","849:7798","849:7840"]},"849:7798":{"type":"TEXT","id":"849:7798","name":"Wild Space Case Study →","absoluteBoundingBox":{"x":37871.0,"y":-13337.5,"width":193.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37871.0,"y":-13331.6015625,"width":192.515625,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":193.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Wild Space Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/wild-space"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"146:961":{"id":"146:961","assetId":"VariableCollectionId:0d8c32a692f6a1511178cc70f665b7108bda328a/712:864","type":"VARIABLE_COLLECTION","name":"Global Colors","defaultModeId":"712:1","modes":[{"modeId":"712:1","name":"Mode 1"}]},"849:7793":{"type":"TEXT","id":"849:7793","name":"Portfolio →","absoluteBoundingBox":{"x":37590.0,"y":-13377.5,"width":85.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13371.6875,"width":84.37890625,"height":16.4609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":85.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Portfolio  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/portfolio"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7781":{"type":"FRAME","id":"849:7781","name":"Button","absoluteBoundingBox":{"x":38246.0,"y":-13588.0,"width":640.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":38246.0,"y":-13588.0,"width":640.0,"height":40.0},"relativeTransform":[[1.0,0.0,656.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto: kimhuttonsa@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":8.0,"paddingRight":20.0,"paddingBottom":8.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:7782","849:7822"]},"849:7822":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7822","name":"ArrowUpRight","absoluteBoundingBox":{"x":38577.5,"y":-13580.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38577.5,"y":-13580.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,331.5],[0.0,1.0,8.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7822;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"849:7764":{"type":"FRAME","id":"849:7764","name":"Content","absoluteBoundingBox":{"x":37590.0,"y":-13736.0,"width":1296.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":37578.19921875,"y":-13740.2998046875,"width":1307.80078125,"height":88.2998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1296.0,"y":84.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7883","849:7777"]},"849:7883":{"mainComponentId":"849:7867","type":"INSTANCE","id":"849:7883","name":"kimhutton.","absoluteBoundingBox":{"x":37590.0,"y":-13736.0,"width":201.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":37578.19921875,"y":-13740.2998046875,"width":216.30078125,"height":69.599609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":201.0,"y":47.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:7883;7329:620","I849:7883;7053:2847"],"componentSetId":"849:7862","componentProperties":{"Colours":{"value":"White + Black","type":"VARIANT","boundVariables":{}},"Size":{"value":"large","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":201.0,"y":47.0}},"componentId":"849:7867"}]},"849:7788":{"type":"FRAME","id":"849:7788","name":"Content","absoluteBoundingBox":{"x":37590.0,"y":-13476.0,"width":916.0,"height":205.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13476.0,"width":916.0,"height":207.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":916.0,"y":205.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7789","849:7790"]},"486:97339":{"type":"TEXT","id":"486:97339","name":"Home","absoluteBoundingBox":{"x":18705.912109375,"y":14775.9501953125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18722.69921875,"y":14778.38671875,"width":16.791015625,"height":4.630859375},"relativeTransform":[[1.0,0.0,7.84000015258789],[0.0,1.0,6.27199983596802]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97279":{"type":"COMPONENT","id":"486:97279","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium, State=Default","absoluteBoundingBox":{"x":18663.19921875,"y":14434.400390625,"width":117.599998474121,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18663.19921875,"y":14434.400390625,"width":117.599998474121,"height":39.400390625},"relativeTransform":[[1.0,0.0,885.200012207031],[0.0,1.0,1027.40002441406]],"size":{"x":117.599998474121,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":885.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1027.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97277},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["486:97280"],"componentSetId":"159:1676"},"486:97280":{"type":"TEXT","id":"486:97280","name":"Home","absoluteBoundingBox":{"x":18677.19921875,"y":14445.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18707.17578125,"y":14450.4521484375,"width":29.984375,"height":8.2685546875},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96968":{"type":"COMPONENT","id":"486:96968","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large, State=Default","absoluteBoundingBox":{"x":18636.0,"y":14077.0,"width":168.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18636.0,"y":14077.0,"width":168.0,"height":56.0},"relativeTransform":[[1.0,0.0,858.0],[0.0,1.0,670.0]],"size":{"x":168.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":858.0,"sizeFraction":0.0},"top":{"pixelOffset":670.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97116},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["486:96969"],"componentSetId":"159:1676"},"486:97327":{"type":"COMPONENT","id":"486:97327","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small, State=Default","absoluteBoundingBox":{"x":18708.15234375,"y":14937.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":18708.15234375,"y":14937.677734375,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,930.152404785156],[0.0,1.0,1530.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"constraintValues":{"left":{"pixelOffset":930.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1530.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97318},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97328","486:97329"],"componentSetId":"159:1676"},"486:96935":{"type":"TEXT","id":"486:96935","name":"Back to Top","absoluteBoundingBox":{"x":18660.0,"y":14261.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18681.142578125,"y":14267.359375,"width":86.17578125,"height":14.90625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97266":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97266","name":"ArrowRight","absoluteBoundingBox":{"x":18669.3503913879,"y":14688.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":18669.349609375,"y":14688.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[-1.0,1.22464685258517e-16,24.8499946594238],[-1.22464685258517e-16,-1.0,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97266;1693:10820","I486:97266;1693:10821","I486:97266;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"851:5229":{"mainComponentId":"146:1293","type":"INSTANCE","id":"851:5229","name":"ArrowUpRight","absoluteBoundingBox":{"x":38862.0,"y":-13415.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38862.0,"y":-13415.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,340.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I851:5229;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"486:96948":{"type":"COMPONENT","id":"486:96948","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large, State=Default","absoluteBoundingBox":{"x":18626.0,"y":14320.0,"width":222.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18626.0,"y":14320.0,"width":222.0,"height":56.0},"relativeTransform":[[1.0,0.0,848.0],[0.0,1.0,913.0]],"size":{"x":222.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":848.0,"sizeFraction":0.0},"top":{"pixelOffset":913.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96953},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96950","486:96949"],"componentSetId":"159:1676"},"486:97321":{"type":"COMPONENT","id":"486:97321","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small, State=Default","absoluteBoundingBox":{"x":18708.15234375,"y":14853.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":18708.15234375,"y":14853.677734375,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,930.152404785156],[0.0,1.0,1446.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"constraintValues":{"left":{"pixelOffset":930.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1446.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97312},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":1.96000003814697,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97322","486:97323"],"componentSetId":"159:1676"},"486:97323":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97323","name":"ArrowRight","absoluteBoundingBox":{"x":18766.365234375,"y":14859.9501953125,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":18766.365234375,"y":14859.9501953125,"width":9.408203125,"height":9.408203125},"relativeTransform":[[1.0,0.0,58.2119979858398],[0.0,1.0,6.27199983596802]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97323;1693:10820","I486:97323;1693:10821","I486:97323;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97322":{"type":"TEXT","id":"486:97322","name":"Next Case Study","absoluteBoundingBox":{"x":18714.228515625,"y":14860.1533203125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18715.279296875,"y":14862.529296875,"width":48.376953125,"height":5.9072265625},"relativeTransform":[[1.0,0.0,6.07600021362305],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97263":{"type":"TEXT","id":"486:97263","name":"Next Case Study","absoluteBoundingBox":{"x":18681.048828125,"y":14529.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18682.92578125,"y":14534.3427734375,"width":86.38671875,"height":10.548828125},"relativeTransform":[[1.0,0.0,10.850004196167],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96861":{"type":"COMPONENT","id":"486:96861","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large, State=Default","absoluteBoundingBox":{"x":18640.0,"y":14161.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18640.0,"y":14161.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,862.0],[0.0,1.0,754.0]],"size":{"x":188.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":862.0,"sizeFraction":0.0},"top":{"pixelOffset":754.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":5.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96862","486:96863"],"componentSetId":"159:1676"},"486:97318":{"type":"COMPONENT","id":"486:97318","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black, Size=Small, State=Default","absoluteBoundingBox":{"x":18462.15234375,"y":14937.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":18462.15234375,"y":14937.677734375,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,684.152404785156],[0.0,1.0,1530.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":684.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1530.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103628},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97327},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97319","486:97320"],"componentSetId":"159:1676"},"486:97320":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97320","name":"ArrowRight","absoluteBoundingBox":{"x":18518.599609375,"y":14943.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":18518.599609375,"y":14943.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[1.38777878078145e-16,1.0,56.447998046875],[-1.0,1.38777878078145e-16,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97320;1693:10820","I486:97320;1693:10821","I486:97320;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97319":{"type":"TEXT","id":"486:97319","name":"Back to Top","absoluteBoundingBox":{"x":18469.9921875,"y":14944.1533203125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18478.279296875,"y":14946.58984375,"width":33.78125,"height":5.84375},"relativeTransform":[[1.0,0.0,7.84000015258789],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97261":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97261","name":"ArrowRight","absoluteBoundingBox":{"x":18525.0,"y":14613.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":18525.0,"y":14613.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[1.38777878078145e-16,1.0,100.800003051758],[-1.0,1.38777878078145e-16,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97261;1693:10820","I486:97261;1693:10821","I486:97261;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"849:7792":{"type":"TEXT","id":"849:7792","name":"Home →","absoluteBoundingBox":{"x":37590.0,"y":-13417.5,"width":63.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13411.140625,"width":62.0859375,"height":15.9140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":63.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4],"characters":"Home →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97260":{"type":"TEXT","id":"486:97260","name":"Back to Top","absoluteBoundingBox":{"x":18438.19921875,"y":14613.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18452.998046875,"y":14618.4521484375,"width":60.32421875,"height":10.4345703125},"relativeTransform":[[1.0,0.0,14.0000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96936":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96936","name":"ArrowRight","absoluteBoundingBox":{"x":18784.0,"y":14261.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18784.0,"y":14261.0,"width":24.0,"height":24.0},"relativeTransform":[[6.12323426292584e-17,1.0,144.0],[-1.0,6.12323426292584e-17,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96936;1693:10820","I486:96936;1693:10821","I486:96936;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:96933":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96933","name":"ArrowRight","absoluteBoundingBox":{"x":18538.0,"y":14261.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18538.0,"y":14261.0,"width":24.0,"height":24.0},"relativeTransform":[[1.38777878078145e-16,1.0,144.0],[-1.0,1.38777878078145e-16,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96933;1693:10820","I486:96933;1693:10821","I486:96933;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"849:7977":{"type":"TEXT","id":"849:7977","name":"Enter your email","absoluteBoundingBox":{"x":39074.0,"y":-13281.5,"width":646.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39075.03125,"y":-13275.5,"width":113.03515625,"height":15.2734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":646.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Enter your email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97317":{"type":"TEXT","id":"486:97317","name":"Previous Case Study","absoluteBoundingBox":{"x":18472.578125,"y":15019.1533203125,"width":65.4640045166016,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18475.412109375,"y":15021.3701171875,"width":60.099609375,"height":6.06640625},"relativeTransform":[[1.0,0.0,14.6999998092651],[0.0,1.0,6.47599983215332]],"size":{"x":65.4640045166016,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97316":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97316","name":"ArrowRight","absoluteBoundingBox":{"x":18463.9552812576,"y":15018.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":18463.955078125,"y":15018.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[-1.0,1.22464685258517e-16,15.4840002059937],[-1.22464685258517e-16,-1.0,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97316;1693:10820","I486:97316;1693:10821","I486:97316;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97329":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97329","name":"ArrowRight","absoluteBoundingBox":{"x":18764.599609375,"y":14943.9494218826,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":18764.599609375,"y":14943.94921875,"width":9.408203125,"height":9.408203125},"relativeTransform":[[6.12323426292584e-17,1.0,56.447998046875],[-1.0,6.12323426292584e-17,15.6800003051758]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97329;1693:10820","I486:97329;1693:10821","I486:97329;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"849:7789":{"type":"TEXT","id":"849:7789","name":"Page List","absoluteBoundingBox":{"x":37590.0,"y":-13478.5,"width":94.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":37591.16015625,"y":-13472.279296875,"width":92.15234375,"height":21.52734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-2.5]],"size":{"x":94.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Page List","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97256":{"type":"COMPONENT","id":"486:97256","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Medium, State=Default","absoluteBoundingBox":{"x":18415.0,"y":14677.400390625,"width":154.0,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18415.0,"y":14677.400390625,"width":154.0,"height":39.400390625},"relativeTransform":[[1.0,0.0,637.0],[0.0,1.0,1270.40002441406]],"size":{"x":154.0,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":637.0,"sizeFraction":0.0},"top":{"pixelOffset":1270.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103626},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97265},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-1.39999997615814,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97257","486:97258"],"componentSetId":"159:1676"},"486:97259":{"type":"COMPONENT","id":"486:97259","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black, Size=Medium, State=Default","absoluteBoundingBox":{"x":18424.19921875,"y":14602.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18424.19921875,"y":14602.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,646.200012207031],[0.0,1.0,1195.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":646.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1195.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97260","486:97261"],"componentSetId":"159:1676"},"486:97255":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97255","name":"ArrowRight","absoluteBoundingBox":{"x":18528.5,"y":14529.7001953125,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":18528.5,"y":14529.7001953125,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[1.0,0.0,104.300003051758],[0.0,1.0,11.3000001907349]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97255;1693:10820","I486:97255;1693:10821","I486:97255;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:97254":{"type":"TEXT","id":"486:97254","name":"Next Case Study","absoluteBoundingBox":{"x":18434.69921875,"y":14529.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18436.576171875,"y":14534.3427734375,"width":86.38671875,"height":10.548828125},"relativeTransform":[[1.0,0.0,10.5000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7797":{"type":"TEXT","id":"849:7797","name":"Dash & Dram Case Study →","absoluteBoundingBox":{"x":37871.0,"y":-13377.5,"width":206.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37871.0,"y":-13371.296875,"width":205.3046875,"height":16.0703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":206.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Dash & Dram Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/dashanddram"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:96858":{"type":"COMPONENT","id":"486:96858","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Large, State=Default","absoluteBoundingBox":{"x":18394.0,"y":14161.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18394.0,"y":14161.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,616.0],[0.0,1.0,754.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":616.0,"sizeFraction":0.0},"top":{"pixelOffset":754.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":6.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96859","486:96860"],"componentSetId":"159:1676"},"486:96859":{"type":"TEXT","id":"486:96859","name":"Next Case Study","absoluteBoundingBox":{"x":18409.0,"y":14177.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18411.681640625,"y":14183.203125,"width":123.41015625,"height":15.0703125},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:988":{"type":"SVG","id":"146:988","name":"Vector","overrideKey":"1693:10822","absoluteBoundingBox":{"x":77.5,"y":25.25,"width":6.75,"height":13.5},"isolatedAbsoluteRenderBounds":{"x":76.75,"y":24.5,"width":8.25,"height":15.0},"relativeTransform":[[1.0,0.0,13.5],[0.0,1.0,5.25]],"size":{"x":6.75,"y":13.5},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.5625},"right":{"pixelOffset":0.0,"sizeFraction":0.84375},"top":{"pixelOffset":0.0,"sizeFraction":0.21875},"bottom":{"pixelOffset":0.0,"sizeFraction":0.78125}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"d8b0eca61df77538481adeb697edfeda92b5e3d9"},"146:987":{"type":"SVG","id":"146:987","name":"Vector","overrideKey":"1693:10821","absoluteBoundingBox":{"x":67.75,"y":32.0,"width":16.5,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":67.0,"y":31.25,"width":18.0,"height":1.5},"relativeTransform":[[1.0,0.0,3.75],[0.0,1.0,12.0]],"size":{"x":16.5,"y":0.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.15625},"right":{"pixelOffset":0.0,"sizeFraction":0.84375},"top":{"pixelOffset":0.0,"sizeFraction":0.5},"bottom":{"pixelOffset":0.0,"sizeFraction":0.5}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20"},"486:96954":{"type":"TEXT","id":"486:96954","name":"Previous Case Study","absoluteBoundingBox":{"x":18417.5,"y":14336.0,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18424.728515625,"y":14341.796875,"width":153.31640625,"height":15.4765625},"relativeTransform":[[1.0,0.0,37.5],[0.0,1.0,16.0]],"size":{"x":167.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"668:7990":{"type":"COMPONENT","id":"668:7990","name":"Property 1=iPhone","absoluteBoundingBox":{"x":39225.10546875,"y":25675.904296875,"width":1080.19201660156,"height":342.912017822266},"isolatedAbsoluteRenderBounds":{"x":39225.10546875,"y":25675.904296875,"width":1080.19201660156,"height":342.912109375},"relativeTransform":[[1.0,0.0,605.10400390625],[0.0,1.0,1531.90405273438]],"size":{"x":1080.19201660156,"y":342.912017822266},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":605.10400390625,"sizeFraction":0.0},"top":{"pixelOffset":1531.90405273438,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["668:7991","668:7992","668:7993","668:7994","668:7995","668:7996","668:7997","668:7998"],"componentSetId":"668:7971"},"668:7996":{"type":"SVG","id":"668:7996","name":"Ellipse 1","absoluteBoundingBox":{"x":39799.18359375,"y":25862.52734375,"width":42.6240005493164,"height":42.6240005493164},"isolatedAbsoluteRenderBounds":{"x":39799.18359375,"y":25862.52734375,"width":42.625,"height":42.623046875},"relativeTransform":[[1.0,0.0,574.080017089844],[0.0,1.0,186.624008178711]],"size":{"x":42.6240005493164,"y":42.6240005493164},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":574.080017089844,"sizeFraction":0.0},"top":{"pixelOffset":186.624008178711,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"2599f06c9a1a350529b3abb7db128695345932a7"},"668:7995":{"type":"RECTANGLE","id":"668:7995","name":"Rectangle 3","absoluteBoundingBox":{"x":39813.0078125,"y":25809.15234375,"width":11.9039993286133,"height":42.2399978637695},"isolatedAbsoluteRenderBounds":{"x":39813.0078125,"y":25809.15234375,"width":11.90234375,"height":42.240234375},"relativeTransform":[[1.0,0.0,587.903991699219],[0.0,1.0,133.248031616211]],"size":{"x":11.9039993286133,"y":42.2399978637695},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":587.903991699219,"sizeFraction":0.0},"top":{"pixelOffset":133.248031616211,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7993":{"type":"RECTANGLE","id":"668:7993","name":"Brand DNA 2 2","absoluteBoundingBox":{"x":39791.1215324402,"y":25692.80078125,"width":27.6479988098145,"height":309.119995117188},"targetAspectRatio":{"x":72.0,"y":805.0},"isolatedAbsoluteRenderBounds":{"x":39791.12109375,"y":25692.80078125,"width":27.6484375,"height":309.119140625},"relativeTransform":[[-1.0,1.80411241501588e-16,593.664001464844],[1.80411241501588e-16,1.0,16.8959846496582]],"size":{"x":27.6479988098145,"y":309.119995117188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[0.0488466769456863,-1.93796700653966e-32,0.951153337955475],[3.46667389989702e-33,0.969879567623138,-8.88178419700125e-16]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":566.016002655029,"sizeFraction":0.0},"top":{"pixelOffset":16.8959846496582,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7991":{"type":"RECTANGLE","id":"668:7991","name":"Brand DNA 1 1","absoluteBoundingBox":{"x":39809.5546875,"y":25716.224609375,"width":508.415954589844,"height":285.695983886719},"targetAspectRatio":{"x":1324.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":39809.5546875,"y":25716.224609375,"width":508.4140625,"height":285.6953125},"relativeTransform":[[1.0,0.0,584.447937011719],[0.0,1.0,40.3200073242188]],"size":{"x":508.415954589844,"y":285.695983886719},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c33138e4e716fce72ad021caef5356ef73808385","imageTransform":[[0.922693014144897,0.0,0.0769828781485558],[0.0,0.920792043209076,0.0792079195380211]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":584.447937011719,"sizeFraction":0.0},"top":{"pixelOffset":40.3200073242188,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7985":{"type":"RECTANGLE","id":"668:7985","name":"Rectangle 1","absoluteBoundingBox":{"x":39797.59765625,"y":25295.3203125,"width":10.0799999237061,"height":32.6399993896484},"isolatedAbsoluteRenderBounds":{"x":39797.59765625,"y":25295.3203125,"width":10.078125,"height":32.640625},"relativeTransform":[[1.0,0.0,707.519958496094],[0.0,1.0,253.920013427734]],"size":{"x":10.0799999237061,"y":32.6399993896484},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":707.519958496094,"sizeFraction":0.0},"top":{"pixelOffset":253.920013427734,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7984":{"type":"RECTANGLE","id":"668:7984","name":"Brand DNA 2 2","absoluteBoundingBox":{"x":39797.5962524414,"y":25062.51953125,"width":34.5599975585938,"height":386.399993896484},"targetAspectRatio":{"x":72.0,"y":805.0},"isolatedAbsoluteRenderBounds":{"x":39797.59765625,"y":25062.51953125,"width":34.55859375,"height":386.400390625},"relativeTransform":[[-1.0,1.80411241501588e-16,742.080017089844],[1.80411241501588e-16,1.0,21.1200065612793]],"size":{"x":34.5599975585938,"y":386.399993896484},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[0.0488466769456863,-1.93796700653966e-32,0.951153337955475],[3.46667389989702e-33,0.969879567623138,-8.88178419700125e-16]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":707.52001953125,"sizeFraction":0.0},"top":{"pixelOffset":21.1200065612793,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7982":{"type":"RECTANGLE","id":"668:7982","name":"Brand DNA 1 1","absoluteBoundingBox":{"x":39820.63671875,"y":25091.80078125,"width":635.519958496094,"height":357.119995117188},"targetAspectRatio":{"x":1324.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":39820.63671875,"y":25091.80078125,"width":635.51953125,"height":357.119140625},"relativeTransform":[[1.0,0.0,730.559936523438],[0.0,1.0,50.4000015258789]],"size":{"x":635.519958496094,"y":357.119995117188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c33138e4e716fce72ad021caef5356ef73808385","imageTransform":[[0.922693014144897,0.0,0.0769828781485558],[0.0,0.920792043209076,0.0792079195380211]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":730.559936523438,"sizeFraction":0.0},"top":{"pixelOffset":50.4000015258789,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7975":{"type":"RECTANGLE","id":"668:7975","name":"Brand DNA 2 2","absoluteBoundingBox":{"x":39819.2007827759,"y":24199.19921875,"width":57.5999984741211,"height":644.0},"targetAspectRatio":{"x":72.0,"y":805.0},"isolatedAbsoluteRenderBounds":{"x":39819.19921875,"y":24199.19921875,"width":57.6015625,"height":644.0},"relativeTransform":[[-1.0,1.80411241501588e-16,1236.80004882812],[1.80411241501588e-16,1.0,35.1999969482422]],"size":{"x":57.5999984741211,"y":644.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[0.0488466769456863,-1.93796700653966e-32,0.951153337955475],[3.46667389989702e-33,0.969879567623138,-8.88178419700125e-16]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":1179.200050354,"sizeFraction":0.0},"top":{"pixelOffset":35.1999969482422,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7974":{"type":"RECTANGLE","id":"668:7974","name":"Brand DNA 2 1","absoluteBoundingBox":{"x":38640.0,"y":24248.0,"width":1179.19995117188,"height":595.200012207031},"targetAspectRatio":{"x":1474.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":38640.0,"y":24248.0,"width":1179.19921875,"height":595.19921875},"relativeTransform":[[1.0,0.0,1.22070314318989e-05],[0.0,1.0,84.0]],"size":{"x":1179.19995117188,"y":595.200012207031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[1.0,0.0,0.0],[0.0,0.896385550498962,0.073493979871273]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":1.22070314318989e-05,"sizeFraction":0.0},"top":{"pixelOffset":84.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7973":{"type":"RECTANGLE","id":"668:7973","name":"Brand DNA 1 1","absoluteBoundingBox":{"x":39857.6015625,"y":24248.0,"width":1059.19995117188,"height":595.200012207031},"targetAspectRatio":{"x":1324.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":39857.6015625,"y":24248.0,"width":1059.19921875,"height":595.19921875},"relativeTransform":[[1.0,0.0,1217.59997558594],[0.0,1.0,84.0]],"size":{"x":1059.19995117188,"y":595.200012207031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c33138e4e716fce72ad021caef5356ef73808385","imageTransform":[[0.922693014144897,0.0,0.0769828781485558],[0.0,0.920792043209076,0.0792079195380211]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":1217.59997558594,"sizeFraction":0.0},"top":{"pixelOffset":84.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7979":{"type":"SVG","id":"668:7979","name":"Ellipse 2","absoluteBoundingBox":{"x":39850.3984375,"y":24376.80078125,"width":74.4000015258789,"height":72.8000030517578},"isolatedAbsoluteRenderBounds":{"x":39850.3984375,"y":24376.80078125,"width":74.3984375,"height":72.80078125},"relativeTransform":[[1.0,0.0,1210.40002441406],[0.0,1.0,212.800003051758]],"size":{"x":74.4000015258789,"y":72.8000030517578},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1210.40002441406,"sizeFraction":0.0},"top":{"pixelOffset":212.800003051758,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"88c26ffbd93fbdf29b09627744876ec5cfe2749f"},"389:38584":{"type":"COMPONENT_SET","id":"389:38584","name":"In-case study tiles","absoluteBoundingBox":{"x":11174.0,"y":19312.0,"width":4440.0,"height":6262.0},"isolatedAbsoluteRenderBounds":{"x":11174.0,"y":19312.0,"width":4440.0,"height":6262.0},"relativeTransform":[[1.0,0.0,162.0],[0.0,1.0,7887.0]],"size":{"x":4440.0,"y":6262.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["663:4287","663:4295","663:4300"],"componentPropertyDefinitions":{}},"663:4300":{"type":"COMPONENT","id":"663:4300","name":"Case Study=Dash & Dram, Size=iPhone, Hover State=Clear","absoluteBoundingBox":{"x":14895.0,"y":22540.0,"width":393.0,"height":221.0},"isolatedAbsoluteRenderBounds":{"x":14895.0,"y":22540.0,"width":393.0,"height":221.0},"relativeTransform":[[1.0,0.0,3721.0],[0.0,1.0,3228.0]],"size":{"x":393.0,"y":221.0},"fills":[],"constraintValues":{"left":{"pixelOffset":3721.0,"sizeFraction":0.0},"top":{"pixelOffset":3228.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.254842728376389,"left":0.0},"strokeWeight":0.254842728376389,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":12.2324504852295,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["667:7866","667:7867"],"componentSetId":"389:38584"},"667:7866":{"type":"RECTANGLE","id":"667:7866","name":"Dash-and-Dram-CoverImage 1","absoluteBoundingBox":{"x":14895.0,"y":22540.0,"width":393.0,"height":455.880004882812},"targetAspectRatio":{"x":1400.0,"y":1624.0},"isolatedAbsoluteRenderBounds":{"x":14895.0,"y":22540.0,"width":393.0,"height":455.880859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":393.0,"y":455.880004882812},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9e312f231bb0dcbd09887f571481488bfaae4927","originalImageWidth":1400,"originalImageHeight":1624,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"663:4295":{"type":"COMPONENT","id":"663:4295","name":"Case Study=Dash & Dram, Size=iPad Smaller, Hover State=Clear","absoluteBoundingBox":{"x":14059.0,"y":22370.0,"width":724.0,"height":418.0},"isolatedAbsoluteRenderBounds":{"x":14059.0,"y":22370.0,"width":724.0,"height":418.0},"relativeTransform":[[1.0,0.0,2885.0],[0.0,1.0,3058.0]],"size":{"x":724.0,"y":418.0},"fills":[],"constraintValues":{"left":{"pixelOffset":2885.0,"sizeFraction":0.0},"top":{"pixelOffset":3058.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.764528155326843,"left":0.0},"strokeWeight":0.764528155326843,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":36.6973495483398,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["667:7859","667:7860"],"componentSetId":"389:38584"},"667:7860":{"type":"RECTANGLE","id":"667:7860","name":"Screenshot 2026-06-18 at 12.46.18 1","absoluteBoundingBox":{"x":14059.0,"y":22788.0,"width":724.0,"height":98.6236190795898},"targetAspectRatio":{"x":1270.0,"y":173.0},"isolatedAbsoluteRenderBounds":{"x":14059.0,"y":22788.0,"width":724.0,"height":98.623046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,418.0]],"size":{"x":724.0,"y":98.6236190795898},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"4a83c60300eee35c30721d88780ee4e7de40443a","imageTransform":[[1.0,0.0,0.0],[0.0,0.693552613258362,0.305564701557159]],"originalImageWidth":1894,"originalImageHeight":372,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"663:4287":{"type":"COMPONENT","id":"663:4287","name":"Case Study=Dash & Dram, Size=Desktop, Hover State=Clear","absoluteBoundingBox":{"x":11540.0,"y":22298.0,"width":1270.0,"height":726.0},"isolatedAbsoluteRenderBounds":{"x":11540.0,"y":22298.0,"width":1270.0,"height":726.0},"relativeTransform":[[1.0,0.0,366.0],[0.0,1.0,2986.0]],"size":{"x":1270.0,"y":726.0},"fills":[],"constraintValues":{"left":{"pixelOffset":366.0,"sizeFraction":0.0},"top":{"pixelOffset":2986.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.01937091350555,"left":0.0},"strokeWeight":1.01937091350555,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":48.929801940918,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["667:7851","667:7854"],"componentSetId":"389:38584"},"667:7854":{"type":"RECTANGLE","id":"667:7854","name":"Screenshot 2026-06-18 at 12.46.18 1","absoluteBoundingBox":{"x":11540.0,"y":23024.0,"width":1.0,"height":0.0},"targetAspectRatio":{"x":1270.0,"y":173.0},"isolatedAbsoluteRenderBounds":{"x":11540.0,"y":23024.0,"width":1.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,726.0]],"size":{"x":1.0,"y":0.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"4a83c60300eee35c30721d88780ee4e7de40443a","imageTransform":[[1.0,0.0,0.0],[0.0,0.693552613258362,0.305564701557159]],"originalImageWidth":1894,"originalImageHeight":372,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"849:12776":{"type":"COMPONENT_SET","id":"849:12776","name":"Nav Bar","absoluteBoundingBox":{"x":15191.0,"y":-5451.0,"width":2763.0,"height":148.0},"isolatedAbsoluteRenderBounds":{"x":15191.0,"y":-5451.0,"width":2763.0,"height":148.0},"relativeTransform":[[1.0,0.0,15191.0],[0.0,1.0,-5451.0]],"size":{"x":2763.0,"y":148.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["849:12775","849:12774","849:12773"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Tablet","Phone"]}}},"849:8006":{"type":"TEXT","id":"849:8006","name":"Dash & Dram Case Study →","absoluteBoundingBox":{"x":39906.0,"y":-13616.0,"width":206.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13609.796875,"width":205.3046875,"height":16.0703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":206.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Dash & Dram Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/dashanddram"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:12755":{"type":"FRAME","id":"849:12755","name":"Nav","absoluteBoundingBox":{"x":17575.0,"y":-5365.0,"width":315.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17575.0,"y":-5365.0,"width":315.0,"height":23.0},"relativeTransform":[[1.0,0.0,16.0],[0.0,1.0,66.0]],"size":{"x":315.0,"y":23.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","children":["849:12756","849:12757","849:12758"]},"486:96860":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96860","name":"ArrowRight","absoluteBoundingBox":{"x":18543.0,"y":14177.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18543.0,"y":14177.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,149.0],[0.0,1.0,16.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96860;1693:10820","I486:96860;1693:10821","I486:96860;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"849:12758":{"type":"TEXT","id":"849:12758","name":"Testimonials","absoluteBoundingBox":{"x":17794.0,"y":-5365.0,"width":96.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17794.408203125,"y":-5360.10205078125,"width":95.1796875,"height":16.375},"relativeTransform":[[1.0,0.0,219.0],[0.0,1.0,0.0]],"size":{"x":96.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Testimonials","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:12757":{"type":"TEXT","id":"849:12757","name":"Portfolio","absoluteBoundingBox":{"x":17689.0,"y":-5365.0,"width":65.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17689.265625,"y":-5360.181640625,"width":64.46875,"height":16.45458984375},"relativeTransform":[[1.0,0.0,114.0],[0.0,1.0,0.0]],"size":{"x":65.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"characterStyleOverrides":[],"characters":"Portfolio ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/portfolio"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:12741":{"type":"FRAME","id":"849:12741","name":"Nav","absoluteBoundingBox":{"x":17146.0,"y":-5388.5,"width":315.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17146.0,"y":-5388.5,"width":315.0,"height":23.0},"relativeTransform":[[1.0,0.0,455.0],[0.0,1.0,26.5]],"size":{"x":315.0,"y":23.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","children":["849:12742","849:12743","849:12744"]},"849:12744":{"type":"TEXT","id":"849:12744","name":"Testimonials","absoluteBoundingBox":{"x":17365.0,"y":-5388.5,"width":96.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17365.408203125,"y":-5383.60205078125,"width":95.1796875,"height":16.375},"relativeTransform":[[1.0,0.0,219.0],[0.0,1.0,0.0]],"size":{"x":96.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Testimonials","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:12742":{"type":"TEXT","id":"849:12742","name":"About Me","absoluteBoundingBox":{"x":17146.0,"y":-5388.5,"width":74.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17146.123046875,"y":-5383.13623046875,"width":73.759765625,"height":15.9091796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":74.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About Me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:12740":{"mainComponentId":"849:6406","type":"INSTANCE","id":"849:12740","name":"kimhutton.","absoluteBoundingBox":{"x":16755.0,"y":-5391.0,"width":198.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":16746.19921875,"y":-5400.2998046875,"width":207.30078125,"height":60.599609375},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,24.0]],"size":{"x":198.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":490,"localID":3025},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","connectionURL":"/","navigationType":"NAVIGATE","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:12740;7310:1798","I849:12740;7053:2848"],"componentSetId":"849:6405","componentProperties":{"Colours":{"value":"Grey+Black","type":"VARIANT","boundVariables":{}},"Size":{"value":"large","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"counterAxisSizingMode":"FIXED","size":{"x":198.0,"y":28.0},"interactions":[{"id":{"sessionID":490,"localID":3025},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","connectionURL":"/","navigationType":"NAVIGATE","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"849:6406"}]},"849:6405":{"type":"COMPONENT_SET","id":"849:6405","name":"kimhutton.","absoluteBoundingBox":{"x":-3898.0,"y":6518.0,"width":249.0,"height":539.0},"isolatedAbsoluteRenderBounds":{"x":-3898.0,"y":6518.0,"width":249.0,"height":539.0},"relativeTransform":[[1.0,0.0,-3898.0],[0.0,1.0,6518.0]],"size":{"x":249.0,"y":539.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["849:6406","849:6408"],"componentPropertyDefinitions":{"Colours":{"type":"VARIANT","defaultValue":"Grey+Black","variantOptions":["Grey+Black","White + Black"]},"Size":{"type":"VARIANT","defaultValue":"large","variantOptions":["large","Medium","small"]}}},"849:6408":{"type":"COMPONENT","id":"849:6408","name":"Colours=Grey+Black, Size=Medium","overrideKey":"7004:1365","absoluteBoundingBox":{"x":-3878.0,"y":6598.0,"width":165.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":-3880.30004882812,"y":6593.7001953125,"width":167.300048828125,"height":52.599609375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,80.0]],"size":{"x":165.0,"y":30.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":80.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:6417","849:6418"],"componentSetId":"849:6405"},"849:6418":{"type":"TEXT","id":"849:6418","name":"kimhutton.","overrideKey":"7004:1366","absoluteBoundingBox":{"x":-3832.0,"y":6601.0,"width":113.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":-3830.86328125,"y":6603.6953125,"width":109.996337890625,"height":18.5625},"relativeTransform":[[1.0,0.0,46.0],[0.0,1.0,3.0]],"size":{"x":113.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.682352960109711,"g":0.69803923368454,"b":0.729411780834198,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"textRangeFills":[{"type":"VARIABLE_ALIAS","id":"VariableID:e8bfb5b5efbfc354deeace3197fec0d955ebb251/723:93"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[29,29,29,28,28,28,28,28,28,28],"characters":"kimhutton.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:382c87019e12426b97fe183b9d0e93c11055bb8e/7296:12","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"29":{"styleIdForText":"StyleId:382c87019e12426b97fe183b9d0e93c11055bb8e/7296:12","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6404","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"28":{"styleIdForText":"StyleId:382c87019e12426b97fe183b9d0e93c11055bb8e/7296:12","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:e8bfb5b5efbfc354deeace3197fec0d955ebb251/723:93"}},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6404","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7780":{"type":"TEXT","id":"849:7780","name":"Instagram","absoluteBoundingBox":{"x":37863.0,"y":-13580.0,"width":62.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37863.9375,"y":-13574.1015625,"width":59.36328125,"height":12.28125},"relativeTransform":[[1.0,0.0,273.0],[0.0,1.0,8.0]],"size":{"x":62.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:6417":{"type":"IMAGE","id":"849:6417","name":"Ellipse 128","overrideKey":"7310:1824","absoluteBoundingBox":{"x":-3872.0,"y":6598.0,"width":30.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":-3880.30004882812,"y":6593.7001953125,"width":52.60009765625,"height":52.599609375},"relativeTransform":[[1.0,0.0,6.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fb506d67d104e7e637d0506f0e8b021eb940f084","originalImageWidth":1024,"originalImageHeight":881,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"74089cd85ce17db46fd8000e101e43d5502201c2"},"486:97258":{"type":"TEXT","id":"486:97258","name":"Previous Case Study","absoluteBoundingBox":{"x":18441.25,"y":14688.6005859375,"width":116.900001525879,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18446.310546875,"y":14693.05859375,"width":107.3203125,"height":10.8330078125},"relativeTransform":[[1.0,0.0,26.25],[0.0,1.0,11.1999998092651]],"size":{"x":116.900001525879,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:6406":{"type":"COMPONENT","id":"849:6406","name":"Colours=Grey+Black, Size=large","overrideKey":"7004:1363","absoluteBoundingBox":{"x":-3878.0,"y":6538.0,"width":215.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":-3878.30004882812,"y":6533.7001953125,"width":215.300048828125,"height":60.599609375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":215.0,"y":38.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:6412","849:6413"],"componentSetId":"849:6405"},"849:6414":{"type":"TEXT","id":"849:6414","name":"kimhutton.","overrideKey":"7004:1364","absoluteBoundingBox":{"x":-3822.0,"y":6541.0,"width":151.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-3820.484375,"y":6544.59375,"width":146.661865234375,"height":24.75},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":151.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.682352960109711,"g":0.69803923368454,"b":0.729411780834198,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"textRangeFills":[{"type":"VARIABLE_ALIAS","id":"VariableID:e8bfb5b5efbfc354deeace3197fec0d955ebb251/723:93"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[23,23,23,22,22,22,22,22,22,22],"characters":"kimhutton.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"23":{"styleIdForText":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6403","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:e8bfb5b5efbfc354deeace3197fec0d955ebb251/723:93"}},"visible":true,"opacity":1.0}],"lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6403","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:6802":{"type":"FRAME","id":"849:6802","name":"Nav","absoluteBoundingBox":{"x":16272.0,"y":-5388.5,"width":315.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":16272.0,"y":-5388.5,"width":315.0,"height":23.0},"relativeTransform":[[1.0,0.0,1061.0],[0.0,1.0,26.5]],"size":{"x":315.0,"y":23.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","children":["849:11846","849:6804","849:6805"]},"486:97253":{"type":"COMPONENT","id":"486:97253","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Medium, State=Default","absoluteBoundingBox":{"x":18424.19921875,"y":14518.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18424.19921875,"y":14518.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,646.200012207031],[0.0,1.0,1111.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":646.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1111.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":4.19999980926514,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97254","486:97255"],"componentSetId":"159:1676"},"849:6805":{"type":"TEXT","id":"849:6805","name":"Testimonials","absoluteBoundingBox":{"x":16491.0,"y":-5388.5,"width":96.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":16492.11328125,"y":-5383.60205078125,"width":93.751953125,"height":12.29541015625},"relativeTransform":[[1.0,0.0,219.0],[0.0,1.0,0.0]],"size":{"x":96.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Testimonials","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:6804":{"type":"TEXT","id":"849:6804","name":"Portfolio","absoluteBoundingBox":{"x":16386.0,"y":-5388.5,"width":65.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":16386.265625,"y":-5383.681640625,"width":64.46875,"height":16.45458984375},"relativeTransform":[[1.0,0.0,114.0],[0.0,1.0,0.0]],"size":{"x":65.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"characterStyleOverrides":[],"characters":"Portfolio ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/portfolio"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:6801":{"mainComponentId":"849:6406","type":"INSTANCE","id":"849:6801","name":"kimhutton.","absoluteBoundingBox":{"x":15275.0,"y":-5391.0,"width":198.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":15266.2001953125,"y":-5400.2998046875,"width":207.2998046875,"height":60.599609375},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,24.0]],"size":{"x":198.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":490,"localID":3025},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","connectionURL":"/","navigationType":"NAVIGATE","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:6801;7310:1798","I849:6801;7053:2848"],"componentSetId":"849:6405","componentProperties":{"Colours":{"value":"Grey+Black","type":"VARIANT","boundVariables":{}},"Size":{"value":"large","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"counterAxisSizingMode":"FIXED","size":{"x":198.0,"y":28.0},"interactions":[{"id":{"sessionID":490,"localID":3025},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","connectionURL":"/","navigationType":"NAVIGATE","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"849:6406"}]},"694:6432":{"type":"WEBPAGE","id":"694:6432","name":"/dashanddram","absoluteBoundingBox":{"x":24615.0,"y":-18196.0,"width":2928.0,"height":26236.0},"isolatedAbsoluteRenderBounds":{"x":24615.0,"y":-18196.0,"width":2928.0,"height":26236.0},"relativeTransform":[[1.0,0.0,24615.0],[0.0,1.0,-18196.0]],"size":{"x":2928.0,"y":26236.0},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["694:6433","694:6532","694:6631"]},"849:12754":{"mainComponentId":"849:6408","type":"INSTANCE","id":"849:12754","name":"kimhutton.","absoluteBoundingBox":{"x":17575.0,"y":-5418.0,"width":165.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":17572.69921875,"y":-5422.2998046875,"width":167.30078125,"height":52.599609375},"relativeTransform":[[1.0,0.0,16.0],[0.0,1.0,13.0]],"size":{"x":165.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":490,"localID":3025},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","connectionURL":"/","navigationType":"NAVIGATE","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:12754;7310:1824","I849:12754;7004:1366"],"componentSetId":"849:6405","componentProperties":{"Colours":{"value":"Grey+Black","type":"VARIANT","boundVariables":{}},"Size":{"value":"Medium","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"counterAxisSizingMode":"FIXED","interactions":[{"id":{"sessionID":490,"localID":3025},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","connectionURL":"/","navigationType":"NAVIGATE","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":165.0,"y":30.0}},"componentId":"849:6408"}]},"694:6631":{"type":"FRAME","id":"694:6631","name":"Dash & Dram Phone Frame","absoluteBoundingBox":{"x":27089.0,"y":-18096.0,"width":390.0,"height":26072.0},"isolatedAbsoluteRenderBounds":{"x":27089.0,"y":-18096.0,"width":390.0,"height":26072.0},"relativeTransform":[[1.0,0.0,2474.0],[0.0,1.0,100.0]],"size":{"x":390.0,"y":26072.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["694:6632","849:9183"]},"849:7989":{"type":"TEXT","id":"849:7989","name":"Designed & developed by Kim Hutton.","absoluteBoundingBox":{"x":39906.0,"y":-13940.0,"width":330.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":39907.41796875,"y":-13933.5,"width":290.39453125,"height":45.7578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":330.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Designed & developed by Kim Hutton.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:b2ab0cd6129b126535e3bb21204746326484a6c7/7296:14","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97314":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97314","name":"ArrowRight","absoluteBoundingBox":{"x":18520.560546875,"y":14859.9501953125,"width":9.40799999237061,"height":9.40799999237061},"isolatedAbsoluteRenderBounds":{"x":18520.560546875,"y":14859.9501953125,"width":9.408203125,"height":9.408203125},"relativeTransform":[[1.0,0.0,58.4080009460449],[0.0,1.0,6.27199983596802]],"size":{"x":9.40799999237061,"y":9.40799999237061},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97314;1693:10820","I486:97314;1693:10821","I486:97314;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.391999989748001,"overrides":[{"key":[],"value":{"size":{"x":9.40799999237061,"y":9.40799999237061}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":0.587999999523163},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":0.587999999523163,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"486:96955":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96955","name":"ArrowRight","absoluteBoundingBox":{"x":18395.5,"y":14336.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18395.5,"y":14336.0,"width":24.0,"height":24.0},"relativeTransform":[[-1.0,1.22464685258517e-16,39.5],[-1.22464685258517e-16,-1.0,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96955;1693:10820","I486:96955;1693:10821","I486:96955;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"849:7763":{"type":"FRAME","id":"849:7763","name":"Content","absoluteBoundingBox":{"x":37590.0,"y":-13736.0,"width":1296.0,"height":188.0},"isolatedAbsoluteRenderBounds":{"x":37578.19921875,"y":-13740.2998046875,"width":1307.80078125,"height":192.2998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1296.0,"y":188.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":64.0,"counterAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7764","849:7778"]},"694:6728":{"type":"FRAME","id":"694:6728","name":"Frame 482794","absoluteBoundingBox":{"x":27394.888671875,"y":6817.23828125,"width":65.8560028076172,"height":21.5439987182617},"isolatedAbsoluteRenderBounds":{"x":27394.888671875,"y":6817.23828125,"width":65.8560028076172,"height":21.5439987182617},"relativeTransform":[[1.0,0.0,281.388000488281],[0.0,1.0,0.0]],"size":{"x":65.8560028076172,"y":21.5439987182617},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97249},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["694:6729"]},"694:6729":{"mainComponentId":"486:97338","type":"INSTANCE","id":"694:6729","name":"Button","absoluteBoundingBox":{"x":27394.888671875,"y":6817.23828125,"width":65.8560028076172,"height":21.5439987182617},"isolatedAbsoluteRenderBounds":{"x":27394.888671875,"y":6817.23828125,"width":65.8560028076172,"height":21.5439987182617},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":65.8560028076172,"y":21.5439987182617},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97336},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":849,"localID":6124},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":754,"localID":5618},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/portfolio"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I694:6729;486:97339"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97336},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":849,"localID":6124},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":754,"localID":5618},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/portfolio"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:97338"},{"key":["Home0"],"value":{"characterStyleOverrides":[],"characters":"Portfolio","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:97338"}]},"694:6727":{"mainComponentId":"486:97318","type":"INSTANCE","id":"694:6727","name":"Button","absoluteBoundingBox":{"x":27303.19140625,"y":6817.23828125,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":27303.19140625,"y":6817.23828125,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103628},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97327},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97529},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":694,"localID":6432},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","simpleLink":true,"connectionURL":"/dashanddram"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I694:6727;486:97319","I694:6727;486:97320"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":486,"localID":103628},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97327},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97529},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":694,"localID":6432},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","simpleLink":true,"connectionURL":"/dashanddram"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:97318"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97318"}]},"694:6724":{"type":"FRAME","id":"694:6724","name":"Frame 482792","absoluteBoundingBox":{"x":27211.49609375,"y":6817.23828125,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":27211.49609375,"y":6817.23828125,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,97.9960021972656],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97241},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["694:6725"]},"486:96934":{"type":"COMPONENT","id":"486:96934","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black Outline, Size=Large, State=Default","absoluteBoundingBox":{"x":18640.0,"y":14245.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18640.0,"y":14245.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,862.0],[0.0,1.0,838.0]],"size":{"x":188.0,"y":56.0},"fills":[],"constraintValues":{"left":{"pixelOffset":862.0,"sizeFraction":0.0},"top":{"pixelOffset":838.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96931},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96935","486:96936"],"componentSetId":"159:1676"},"668:7981":{"type":"COMPONENT","id":"668:7981","name":"Property 1=iPad","absoluteBoundingBox":{"x":39090.078125,"y":25041.400390625,"width":1350.23999023438,"height":428.640014648438},"isolatedAbsoluteRenderBounds":{"x":39090.078125,"y":25041.400390625,"width":1350.23999023438,"height":428.640625},"relativeTransform":[[1.0,0.0,470.079986572266],[0.0,1.0,897.400024414062]],"size":{"x":1350.23999023438,"y":428.640014648438},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":470.079986572266,"sizeFraction":0.0},"top":{"pixelOffset":897.400024414062,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["668:7982","668:7983","668:7984","668:7985","668:7986","668:7987","668:7988","668:7989"],"componentSetId":"668:7971"},"694:6723":{"mainComponentId":"486:97315","type":"INSTANCE","id":"694:6723","name":"Button","absoluteBoundingBox":{"x":27107.255859375,"y":6817.23828125,"width":86.2400054931641,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":27107.255859375,"y":6817.23828125,"width":86.240234375,"height":21.9521484375},"relativeTransform":[[1.0,0.0,-6.2440185546875],[0.0,1.0,0.0]],"size":{"x":86.2400054931641,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":784,"localID":4517},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/heineken1pd"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-0.783999979496002,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I694:6723;486:97316","I694:6723;486:97317"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":784,"localID":4517},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/heineken1pd"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":81731},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":482,"localID":2925},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97315"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97315"},{"key":["Previous Case Study0"],"value":{"characterStyleOverrides":[],"characters":"Heineken","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:97315"}]},"694:6725":{"mainComponentId":"486:97321","type":"INSTANCE","id":"694:6725","name":"Button","absoluteBoundingBox":{"x":27211.49609375,"y":6817.23828125,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":27211.49609375,"y":6817.23828125,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97312},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":1.96000003814697,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I694:6725;486:97322","I694:6725;486:97323"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97312},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97321"},{"key":["Next Case Study0"],"value":{"characterStyleOverrides":[],"characters":"Wild Space","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:97321"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97321"}]},"739:5609":{"type":"FRAME","id":"739:5609","name":"Frame 482790","absoluteBoundingBox":{"x":27123.5,"y":6464.23828125,"width":319.0,"height":79.0},"isolatedAbsoluteRenderBounds":{"x":27123.5,"y":6462.73828125,"width":319.0,"height":82.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,67.0]],"size":{"x":319.0,"y":79.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.320000022649765,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":36.1599998474121,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5610","739:5612","739:5614","739:5671"]},"739:5612":{"type":"FRAME","id":"739:5612","name":"Frame 482761","absoluteBoundingBox":{"x":27225.5,"y":6486.7783203125,"width":62.0799980163574,"height":33.9200019836426},"isolatedAbsoluteRenderBounds":{"x":27225.5,"y":6486.7783203125,"width":62.0799980163574,"height":33.9200019836426},"relativeTransform":[[1.0,0.0,102.0],[0.0,1.0,22.5399990081787]],"size":{"x":62.0799980163574,"y":33.9200019836426},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5613"]},"739:5613":{"type":"TEXT","id":"739:5613","name":"832 sign-ups in 
48 hours","absoluteBoundingBox":{"x":27225.5390625,"y":6458.23828125,"width":62.0,"height":91.0},"isolatedAbsoluteRenderBounds":{"x":27224.814453125,"y":6462.4462890625,"width":60.814453125,"height":84.580078125},"relativeTransform":[[1.0,0.0,0.0399990081787109],[0.0,1.0,-28.5399971008301]],"size":{"x":62.0,"y":91.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[211,211,211,211,213,213,213,213,213,213,213,213,213,213,213,213,209,214,214,214,214,214,214,214,214],"characters":"832 sign-ups in 
48 hours","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"213":{"fontSize":12.0,"lineHeightPx":13.0799999237061,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"211":{"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"214":{"fontSize":18.0,"lineHeightPx":19.6200008392334,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"739:5610":{"type":"FRAME","id":"739:5610","name":"Frame 482762","absoluteBoundingBox":{"x":27123.5,"y":6462.73828125,"width":102.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":27123.5,"y":6462.73828125,"width":102.0,"height":82.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.5]],"size":{"x":102.0,"y":82.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5611"]},"739:5608":{"type":"TEXT","id":"739:5608","name":"The launch validated the strategy:","absoluteBoundingBox":{"x":27123.5,"y":6429.23828125,"width":322.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":27123.890625,"y":6436.23828125,"width":246.94921875,"height":15.453125},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,32.0]],"size":{"x":322.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The launch validated the strategy: ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"739:5607":{"type":"TEXT","id":"739:5607","name":"Proof","absoluteBoundingBox":{"x":27123.5,"y":6400.23828125,"width":322.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":27124.34375,"y":6403.52734375,"width":47.6328125,"height":13.904296875},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,3.0]],"size":{"x":322.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Proof","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"746:6719":{"type":"FRAME","id":"746:6719","name":"Roles of brands explained","absoluteBoundingBox":{"x":27113.5,"y":6277.23828125,"width":341.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":6277.23828125,"width":341.0,"height":84.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24032.23828125]],"size":{"x":341.0,"y":84.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["746:6739"]},"849:6413":{"type":"FRAME","id":"849:6413","name":"Frame 40218","overrideKey":"7053:2848","absoluteBoundingBox":{"x":-3822.0,"y":6541.0,"width":151.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-3822.0,"y":6541.0,"width":151.0,"height":32.0},"relativeTransform":[[1.0,0.0,56.0],[0.0,1.0,3.0]],"size":{"x":151.0,"y":32.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["849:6414"]},"746:6739":{"type":"TEXT","id":"746:6739","name":"Brand roles","absoluteBoundingBox":{"x":27113.5,"y":6277.23828125,"width":341.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":27117.27734375,"y":6280.404296875,"width":331.66796875,"height":80.5078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"The result was brand architecture with enough clarity for the business, credibility for enthusiasts, and openness for the curious.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"8":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"715:7935":{"type":"FRAME","id":"715:7935","name":"Go-to-market + Engagement Model","absoluteBoundingBox":{"x":27113.5,"y":-7882.76171875,"width":341.0,"height":14124.0},"isolatedAbsoluteRenderBounds":{"x":26644.171875,"y":-7882.76171875,"width":1262.533203125,"height":14124.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9872.23828125]],"size":{"x":341.0,"y":14124.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["715:7936","850:13776","850:13442","850:13443","850:13458","850:13460","850:13433","715:7939","850:13823","748:7028","850:13671","718:4725","718:4518","720:4775","720:4799","720:4823"]},"849:7939":{"type":"TEXT","id":"849:7939","name":"Peroni x F1 Case Study →","absoluteBoundingBox":{"x":39219.0,"y":-13392.5,"width":189.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39219.0,"y":-13386.6015625,"width":188.3984375,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":189.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Peroni x F1 Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/peroni_f1_casestudy"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4823":{"type":"FRAME","id":"720:4823","name":"GTM Section 6","absoluteBoundingBox":{"x":27113.5,"y":5249.23828125,"width":341.0,"height":980.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":5249.23828125,"width":341.0,"height":980.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,13132.0]],"size":{"x":341.0,"y":980.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["720:4825","720:4824"]},"849:7991":{"type":"FRAME","id":"849:7991","name":"Button","absoluteBoundingBox":{"x":39906.0,"y":-13867.0,"width":153.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13867.0,"width":153.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":153.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7843},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/kim-hutton/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":8.0,"paddingRight":20.0,"paddingBottom":8.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:7992","849:7993"]},"720:4824":{"type":"TEXT","id":"720:4824","name":"GTM Section 6 Govern Text","absoluteBoundingBox":{"x":27113.5,"y":5520.23828125,"width":341.0,"height":709.0},"isolatedAbsoluteRenderBounds":{"x":27113.5234375,"y":5524.4130859375,"width":334.23046875,"height":700.0908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,271.0]],"size":{"x":341.0,"y":709.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[39,39,39,39,39,39,39,39,39,39,39,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,43,43,43,43,43,43,0,43,43,43,43,43,43],"characters":"4. Govern 
Protecting three brands inside one Society\nThe cannibalisation risk was solved through behaviour.\nThe most commercially sensitive constraint was promoting Bain’s, Three Ships and James Sedgwick Distillery equally without letting one brand dominate the platform.\nI defined the Society’s voice and tone guardrails around that exact problem.\nWhen the Society spoke about products, Bain’s, Three Ships and JSD had to be represented with equal weight. When the Society spoke about anything broader — whisky culture, education, industry progress, local craft — it could include the wider South African whisky world.\nAdditionally, I suggested featuring other, smaller, local whisky players to make Dash & Dram more credible as a category platform. Internally, this was the Ubuntu logic (the essence of being South African): confidence, selflessness and collective pride.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"43":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"40":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"39":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4825":{"type":"FRAME","id":"720:4825","name":"GTM Section 6 Image","absoluteBoundingBox":{"x":27113.5,"y":5249.23828125,"width":341.0,"height":256.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":5249.23828125,"width":341.0,"height":256.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":256.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["720:4826"]},"722:5123":{"type":"TEXT","id":"722:5123","name":"GTM Section 5 conclusion","absoluteBoundingBox":{"x":27113.5,"y":4895.23828125,"width":341.0,"height":339.0},"isolatedAbsoluteRenderBounds":{"x":27114.400390625,"y":4902.23828125,"width":338.609375,"height":324.203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":339.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,39,39,39,39,39,39,39,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,39,39,39,39,39,39,39,39,39,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,39,39,39,39,39,39,39,39,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,39,39,39,39,39,39],"characters":"The content architecture supported that loop through four jobs:\nEducate — meet members at their actual level of whisky knowledge.
Encourage — make the benefits of membership clear enough to support sign-up.
Intrigue — make events and experiences feel desirable without making the Society feel closed.
Engage — use community management and shareable content to turn members into advocates.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"39":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:12775":{"type":"COMPONENT","id":"849:12775","name":"Property 1=Desktop","absoluteBoundingBox":{"x":15211.0,"y":-5415.0,"width":1440.0,"height":76.0},"isolatedAbsoluteRenderBounds":{"x":15211.0,"y":-5415.0,"width":1440.0,"height":76.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,36.0]],"size":{"x":1440.0,"y":76.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":36.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":64.0,"paddingBottom":24.0,"paddingLeft":64.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:6801","849:6802"],"componentSetId":"849:12776"},"720:4803":{"type":"TEXT","id":"720:4803","name":"Content Call Out]","absoluteBoundingBox":{"x":27120.0,"y":4796.23828125,"width":306.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":27133.015625,"y":4799.73828125,"width":279.603515625,"height":81.0},"relativeTransform":[[1.0,0.0,6.5],[0.0,1.0,639.0]],"size":{"x":306.0,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Society had to make belonging feel useful after the first click, and move people from confidence to membership to advocacy.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:964":{"id":"146:964","type":"VARIABLE","assetId":"VariableID:e8bfb5b5efbfc354deeace3197fec0d955ebb251/723:93","name":"Color Tokens/Content/Dark/Primary","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","codeSyntax":{},"valuesByMode":{"712:2":{"type":"VARIABLE_ALIAS","id":"VariableID:b5218b288706ef33237ddd9629eb75bf3124eaa7/712:860"}}},"722:5117":{"type":"FRAME","id":"722:5117","name":"Frame 482885","absoluteBoundingBox":{"x":27120.0,"y":4157.23828125,"width":328.0,"height":639.0},"isolatedAbsoluteRenderBounds":{"x":27120.0,"y":4155.13818359375,"width":328.0,"height":641.10009765625},"relativeTransform":[[1.0,0.0,6.5],[0.0,1.0,0.0]],"size":{"x":328.0,"y":639.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":65.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["720:4802","722:5111","722:5103"]},"720:4776":{"type":"TEXT","id":"720:4776","name":"GTM Section 4 Scale Text","absoluteBoundingBox":{"x":27113.5,"y":2854.23828125,"width":341.0,"height":524.0},"isolatedAbsoluteRenderBounds":{"x":27113.6328125,"y":2861.39526367188,"width":338.837890625,"height":512.116455078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,293.0]],"size":{"x":341.0,"y":524.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[37,37,37,37,37,37,37,37,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,41,41,41,41,41,41,41,41,41,41,41,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,41,41,41,41,41,41,41,41,41,41,41,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,41,41,41,41,41,41,41,41,41,41,41,41,41],"characters":"3 Scale\nA phased launch to manage risk\nEach phase had to earn the next.\nThe rollout was sequenced deliberately because this was effectively a category-creation launch with no direct precedent in the South African market.\nPhase One: website, CRM architecture and approved merged-audience plan.
Phase Two: paid and organic activation.
Phase Three: events, partnerships and CRM running at capacity.\nThe logic was simple: build the infrastructure before scaling the noise. Website, database, membership journey and CRM had to be ready before events, partnerships and full community activation could work properly.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"41":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4778":{"type":"RECTANGLE","id":"720:4778","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":27114.5,"y":2579.837890625,"width":312.0,"height":168.0},"targetAspectRatio":{"x":440.0,"y":237.0},"isolatedAbsoluteRenderBounds":{"x":27109.30078125,"y":2575.63793945312,"width":340.3984375,"height":196.39990234375},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,18.599609375]],"size":{"x":312.0,"y":168.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"e3dfabb7ab05d0503a562012e5a579a3b7780892","imageTransform":[[0.99999988079071,0.0,1.24761312392252e-14],[0.0,1.00864338874817,-0.029856963083148]],"originalImageWidth":2910,"originalImageHeight":1554,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"top":{"pixelOffset":18.599609375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"722:5083":{"type":"TEXT","id":"722:5083","name":"GTM Section 3 conclusion","absoluteBoundingBox":{"x":27113.5,"y":2303.23828125,"width":341.0,"height":243.0},"isolatedAbsoluteRenderBounds":{"x":27113.671875,"y":2310.23828125,"width":324.20703125,"height":231.265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1098.0]],"size":{"x":341.0,"y":243.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The paid acquisition plan was designed around a warm-start data strategy. Each partner brand contributed its existing first-party audience data to an approved merger plan, creating the foundation for one unified Society audience asset. Lookalike audiences could then be built outward from those warmer audience pools using the fused persona profiles.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5014":{"type":"TEXT","id":"722:5014","name":"GTM Section 1 Conclusion","absoluteBoundingBox":{"x":27113.5,"y":996.23828125,"width":341.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":1003.05078125,"width":336.349609375,"height":174.390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1392.0]],"size":{"x":341.0,"y":189.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The lowest-confidence moment in the journey was around member reviews and social proof. The fix was structural: make credible members, leadership and testimonials easy to find, so prospective members could see who the Society was for before deciding whether it was for them.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5008":{"type":"FRAME","id":"722:5008","name":"Member Acquisition + Roles","absoluteBoundingBox":{"x":27113.5,"y":293.23828125,"width":341.0,"height":688.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":293.23828125,"width":341.0,"height":688.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,689.0]],"size":{"x":341.0,"y":688.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["718:4715","722:5002"]},"739:5615":{"type":"TEXT","id":"739:5615","name":"20% conversion 
rate","absoluteBoundingBox":{"x":27251.5,"y":6475.73828125,"width":63.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":27250.8359375,"y":6479.96630859375,"width":59.62890625,"height":49.4638671875},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,12.0]],"size":{"x":63.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[209,209,209,209,212,212,212,212,212,212,212,212,212,212,211,211,212,212,212,212,212],"characters":"20%\nconversion 
rate ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"212":{"fontSize":12.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"211":{"fontSize":15.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"209":{"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"722:5002":{"type":"TEXT","id":"722:5002","name":"Member acqusition explained","absoluteBoundingBox":{"x":27113.5,"y":711.23828125,"width":341.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":718.23828125,"width":328.009765625,"height":255.203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,418.0]],"size":{"x":341.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32],"characters":"At research, the Society had to be easy to find and instantly different.
At verification, credibility had to be visible through testimonials, leadership features and recognisable members.
At decision, membership options had to map clearly to different audience needs.
At sign-up, the questions had to feed the CRM logic that would shape future communication.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"32":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"722:5055":{"type":"CODE_INSTANCE","id":"722:5055","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":27113.5,"y":292.837890625,"width":335.0,"height":330.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":292.837890625,"width":335.0,"height":330.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.400390625]],"size":{"x":335.0,"y":330.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-0.400390625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"codeExportName":"Code722_5051.default","componentProperties":{}},"715:7943":{"type":"TEXT","id":"715:7943","name":"Convert text","absoluteBoundingBox":{"x":27113.5,"y":-395.76171875,"width":341.0,"height":674.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":-388.595733642578,"width":337.505859375,"height":662.107421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":674.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[36,36,36,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40],"characters":"1. Convert\nFrom motivation to membership\nThe system translated audience motivation into sign-up confidence.\nThe segmentation work had already defined the four motivations. The go-to-market challenge was turning those motivations into a membership journey that felt personally relevant without splitting the Society into separate clubs.\nThe answer was one Society with multiple doors in.\nThe acquisition journey was mapped around what the Society could control and what only the prospective member could decide. Research and verification were ours to influence: SEO, website clarity, social proof, featured members, testimonials, membership details and a clear differentiating factor. Decision and commitment belonged to the individual.\nThat distinction shaped the journey.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"40":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"36":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13823":{"type":"TEXT","id":"850:13823","name":"Go-to-market strategy","absoluteBoundingBox":{"x":27113.5,"y":-668.76171875,"width":999.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":27114.341796875,"y":-656.1943359375,"width":269.86328125,"height":23.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7214.0]],"size":{"x":999.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market strategy","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13819":{"type":"TEXT","id":"850:13819","name":"A membership-powered growth loop","absoluteBoundingBox":{"x":27226.5,"y":-1464.76171875,"width":999.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":27226.68359375,"y":-1452.9755859375,"width":437.66796875,"height":24.609375},"relativeTransform":[[1.0,0.0,113.0],[0.0,1.0,-42.0]],"size":{"x":999.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":771.0,"sizeFraction":1.0},"top":{"pixelOffset":-42.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"715:8023":{"type":"FRAME","id":"715:8023","name":"Membership carousel","absoluteBoundingBox":{"x":27066.5,"y":-1032.76171875,"width":435.0,"height":422.0},"isolatedAbsoluteRenderBounds":{"x":27066.5,"y":-1032.76171875,"width":435.0,"height":422.0},"relativeTransform":[[1.0,0.0,-47.0],[0.0,1.0,390.0]],"size":{"x":435.0,"y":422.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":-47.0,"sizeFraction":0.0},"top":{"pixelOffset":390.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["721:4869"]},"715:7940":{"type":"TEXT","id":"715:7940","name":"Membership powred growth loop","absoluteBoundingBox":{"x":27113.5,"y":-1422.76171875,"width":341.0,"height":371.0},"isolatedAbsoluteRenderBounds":{"x":27112.921875,"y":-1371.94921875,"width":334.447265625,"height":315.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":371.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[32],"characters":"\nFor Dash & Dram, sign-up was the start of the growth system, not the final conversion point.\nI designed the go-to-market model as a circular loop: every member who joined, learned, attended, shared or advocated could feed the next wave of acquisition.\nThat meant Dash & Dram needed reasons to participate after sign-up, not just reasons to join. Membership pathways, event logic, CRM flows, social proof and community visibility all had a role in keeping the loop moving.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"32":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"668:7987":{"type":"SVG","id":"668:7987","name":"Ellipse 1","absoluteBoundingBox":{"x":39807.6796875,"y":25274.6796875,"width":53.2800025939941,"height":53.2800025939941},"isolatedAbsoluteRenderBounds":{"x":39807.6796875,"y":25274.6796875,"width":53.28125,"height":53.279296875},"relativeTransform":[[1.0,0.0,717.599975585938],[0.0,1.0,233.279998779297]],"size":{"x":53.2800025939941,"y":53.2800025939941},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":717.599975585938,"sizeFraction":0.0},"top":{"pixelOffset":233.279998779297,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"9a57fd4fa38cf0f6aea504ed228aab851eed964d"},"850:13434":{"type":"FRAME","id":"850:13434","name":"Segmentation header","absoluteBoundingBox":{"x":27113.5,"y":-2552.76171875,"width":341.0,"height":540.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-2552.76171875,"width":359.0,"height":540.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":341.0,"y":540.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["850:13435","850:13436","850:13437"]},"850:13438":{"type":"CODE_INSTANCE","id":"850:13438","name":"Segmentation carousel","absoluteBoundingBox":{"x":27113.5,"y":-2267.16162109375,"width":337.0,"height":254.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-2267.16162109375,"width":337.0,"height":254.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,56.60009765625]],"size":{"x":337.0,"y":254.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-22.0,"sizeFraction":1.0},"top":{"pixelOffset":56.60009765625,"sizeFraction":0.0},"bottom":{"pixelOffset":-0.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code715_5842.default","componentProperties":{"text#684:1":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"850:13436":{"type":"TEXT","id":"850:13436","name":"Tension Emphasis","absoluteBoundingBox":{"x":27113.5,"y":-2447.76171875,"width":341.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":27113.6328125,"y":-2444.595703125,"width":319.8828125,"height":98.02734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,105.0]],"size":{"x":341.0,"y":105.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The segmentation question was commercially specific: how do we appeal to a diverse range of whisky drinkers by providing only South African whiskies?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13460":{"type":"FRAME","id":"850:13460","name":"Primary Audience Post Launch","absoluteBoundingBox":{"x":27113.5,"y":-4412.76171875,"width":341.0,"height":1813.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":1813.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3470.0]],"size":{"x":341.0,"y":1813.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13536","850:13601","850:13653","850:13461","850:13474"]},"850:13461":{"type":"FRAME","id":"850:13461","name":"Primary post launch","absoluteBoundingBox":{"x":27113.5,"y":-4412.76171875,"width":341.0,"height":1671.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":1671.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1671.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13462","850:13468"]},"850:13472":{"type":"RECTANGLE","id":"850:13472","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27180.5,"y":-3484.86157226562,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27174.259765625,"y":-3489.90161132812,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13471":{"type":"RECTANGLE","id":"850:13471","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27270.849609375,"y":-3571.26171875,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27264.609375,"y":-3576.3017578125,"width":206.130859375,"height":131.679931640625},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13462":{"type":"FRAME","id":"850:13462","name":"Conoisseurs","absoluteBoundingBox":{"x":27089.5,"y":-4412.76171875,"width":389.0,"height":789.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":789.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":789.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13463","850:13467"]},"850:13463":{"type":"FRAME","id":"850:13463","name":"The Status Seeker","absoluteBoundingBox":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13464","850:13465","850:13466"]},"850:13464":{"type":"RECTANGLE","id":"850:13464","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27116.5,"y":-4413.16162109375,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27111.30078125,"y":-4417.36181640625,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"739:5614":{"type":"FRAME","id":"739:5614","name":"Frame 482763","absoluteBoundingBox":{"x":27242.5,"y":6463.73828125,"width":81.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":27242.5,"y":6463.73828125,"width":81.0,"height":80.0},"relativeTransform":[[1.0,0.0,119.0],[0.0,1.0,-0.5]],"size":{"x":81.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5615"]},"850:13660":{"type":"FRAME","id":"850:13660","name":"Conscious connectors","absoluteBoundingBox":{"x":27089.5,"y":-3612.76171875,"width":389.0,"height":881.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-3612.76171875,"width":389.0,"height":881.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,800.0]],"size":{"x":389.0,"y":881.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13661","850:13665"]},"850:13665":{"type":"TEXT","id":"850:13665","name":"Conscious connector explanation","absoluteBoundingBox":{"x":27089.5,"y":-3329.76171875,"width":389.0,"height":598.0},"isolatedAbsoluteRenderBounds":{"x":27089.890625,"y":-3317.9755859375,"width":383.4921875,"height":581.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":598.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,22,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13661":{"type":"FRAME","id":"850:13661","name":"The Conscious Connector","absoluteBoundingBox":{"x":27111.0,"y":-3612.76171875,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":27111.0,"y":-3612.76171875,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13662","850:13663","850:13664"]},"850:13663":{"type":"RECTANGLE","id":"850:13663","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27270.849609375,"y":-3575.26171875,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27264.609375,"y":-3580.3017578125,"width":206.130859375,"height":131.679931640625},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13659":{"type":"TEXT","id":"850:13659","name":"Conoisseur text","absoluteBoundingBox":{"x":27089.5,"y":-4125.76171875,"width":389.0,"height":502.0},"isolatedAbsoluteRenderBounds":{"x":27089.671875,"y":-4113.1943359375,"width":385.4921875,"height":484.7060546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":502.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:8007":{"type":"TEXT","id":"849:8007","name":"Wild Space Case Study →","absoluteBoundingBox":{"x":39906.0,"y":-13576.0,"width":193.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13570.1015625,"width":192.515625,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":193.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Wild Space Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/wild-space"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13655":{"type":"FRAME","id":"850:13655","name":"The Status Seeker","absoluteBoundingBox":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13656","850:13657","850:13658"]},"850:13656":{"type":"RECTANGLE","id":"850:13656","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27116.5,"y":-4413.16162109375,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27111.30078125,"y":-4417.36181640625,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13609":{"type":"FRAME","id":"850:13609","name":"The Conscious Connector","absoluteBoundingBox":{"x":27111.0,"y":-3612.76171875,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":27111.0,"y":-3612.76171875,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13610","850:13611","850:13612"]},"850:13610":{"type":"RECTANGLE","id":"850:13610","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27126.099609375,"y":-3588.86157226562,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27119.859375,"y":-3593.90161132812,"width":197.203125,"height":155.679931640625},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13602":{"type":"FRAME","id":"850:13602","name":"Conoisseurs","absoluteBoundingBox":{"x":27089.5,"y":-4412.76171875,"width":389.0,"height":789.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":789.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":789.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13603","850:13607"]},"850:13544":{"type":"FRAME","id":"850:13544","name":"The Conscious Connector","absoluteBoundingBox":{"x":27781.5,"y":-4412.76171875,"width":619.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":27781.5,"y":-4412.76171875,"width":619.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":619.0,"y":301.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13545","850:13546","850:13547"]},"849:7840":{"type":"FRAME","id":"849:7840","name":"Links","absoluteBoundingBox":{"x":37871.0,"y":-13297.5,"width":189.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":37871.0,"y":-13297.5,"width":189.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,120.0]],"size":{"x":189.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7900},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","children":["849:7841"]},"850:13546":{"type":"RECTANGLE","id":"850:13546","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":28084.5,"y":-4384.76171875,"width":215.0,"height":122.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":28076.69921875,"y":-4391.0615234375,"width":257.6015625,"height":164.599609375},"relativeTransform":[[1.0,0.0,303.0],[0.0,1.0,28.0]],"size":{"x":215.0,"y":122.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-101.0,"sizeFraction":1.0},"top":{"pixelOffset":28.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"850:13537":{"type":"FRAME","id":"850:13537","name":"Conoisseurs","absoluteBoundingBox":{"x":27107.5,"y":-4412.76171875,"width":640.0,"height":894.0},"isolatedAbsoluteRenderBounds":{"x":27107.5,"y":-4412.76171875,"width":640.0,"height":894.0},"relativeTransform":[[1.0,0.0,-6.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":894.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13538","850:13542"]},"850:13542":{"type":"TEXT","id":"850:13542","name":"Conoisseur text","absoluteBoundingBox":{"x":27107.5,"y":-4106.76171875,"width":640.0,"height":367.0},"isolatedAbsoluteRenderBounds":{"x":27107.671875,"y":-4094.1943359375,"width":634.654296875,"height":349.6982421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,306.0]],"size":{"x":640.0,"y":367.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,14,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13458":{"type":"FRAME","id":"850:13458","name":"Segmentation post launch","absoluteBoundingBox":{"x":27113.5,"y":-4599.76171875,"width":341.0,"height":172.0},"isolatedAbsoluteRenderBounds":{"x":26644.171875,"y":-4599.76171875,"width":1262.533203125,"height":172.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3283.0]],"size":{"x":341.0,"y":172.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13459"]},"850:13459":{"type":"TEXT","id":"850:13459","name":"Segmentation, Propositions & Messaging Explanation","absoluteBoundingBox":{"x":26644.0,"y":-4599.76171875,"width":1280.0,"height":172.0},"isolatedAbsoluteRenderBounds":{"x":26644.171875,"y":-4586.9501953125,"width":1262.533203125,"height":151.3916015625},"relativeTransform":[[1.0,0.0,-469.5],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":172.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[2,2,2,2,2,2,2,2,2,2,2,2],"characters":"Post Launch\nConnoisseurs and Trend Adopters would move into a nurture and maintenance phase: retained, engaged and used to sharpen the experience through feedback, participation and CRM learning. \nStatus Seekers and Conscious Connectors would then become more efficient to reach, because the Society would no longer be asking them to imagine the community. They would be able to see it.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13451":{"type":"FRAME","id":"850:13451","name":"Trend Adopters","absoluteBoundingBox":{"x":27092.5,"y":-5567.76171875,"width":383.0,"height":646.0},"isolatedAbsoluteRenderBounds":{"x":27092.5,"y":-5567.76171875,"width":383.0,"height":646.0},"relativeTransform":[[1.0,0.0,-21.0],[0.0,1.0,632.0]],"size":{"x":383.0,"y":646.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13452","850:13456"]},"850:13456":{"type":"TEXT","id":"850:13456","name":"Trend adopter explanation","absoluteBoundingBox":{"x":27092.5,"y":-5327.76171875,"width":383.0,"height":406.0},"isolatedAbsoluteRenderBounds":{"x":27092.53125,"y":-5323.857421875,"width":380.658203125,"height":397.361328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,240.0]],"size":{"x":383.0,"y":406.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,37,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35],"characters":"The Trend Adopter  
Growth engine | The relevance proof.

Younger, culturally connected and more likely to move between category waves — rum, gin, cocktails, whatever is currently gathering heat — they represented the larger untapped opportunity.\nThe pitch to them could not be “learn whisky tradition”. It had to be: South African whisky is the next thing, and you can be ahead of it.\nContent for this segment therefore had to lead with cultural currency, trend relevance, alternative serves and new experiences — not deep craft language from the first touchpoint.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"38":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"35":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13453":{"type":"RECTANGLE","id":"850:13453","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27114.5,"y":-5543.76171875,"width":137.0,"height":102.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27109.30078125,"y":-5547.9619140625,"width":165.3984375,"height":130.400390625},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,24.0]],"size":{"x":137.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"dacd8c13d815caadd1055267d69f80f20fe8f685","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":22.0,"sizeFraction":0.0},"top":{"pixelOffset":24.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13445":{"type":"FRAME","id":"850:13445","name":"Conoisseurs","absoluteBoundingBox":{"x":27116.5,"y":-6199.76171875,"width":335.0,"height":617.0},"isolatedAbsoluteRenderBounds":{"x":27116.5,"y":-6199.76171875,"width":335.0,"height":617.0},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":617.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13446","850:13450"]},"850:13449":{"type":"RECTANGLE","id":"850:13449","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27252.5,"y":-6094.16162109375,"width":132.0,"height":73.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27244.69921875,"y":-6100.46142578125,"width":174.6015625,"height":115.599609375},"relativeTransform":[[1.0,0.0,136.0],[0.0,1.0,105.60009765625]],"size":{"x":132.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"171ede580875aa7271c03d1722adb24f1a5b6a8d","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-67.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-4.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"850:13447":{"type":"RECTANGLE","id":"850:13447","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27137.5,"y":-6179.16162109375,"width":127.0,"height":94.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27129.69921875,"y":-6185.46142578125,"width":169.6015625,"height":136.599609375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,20.60009765625]],"size":{"x":127.0,"y":94.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"627e060f720a554cc70d6e2d11c1149d0504df9e","imageTransform":[[0.672354936599731,0.0,0.327645033597946],[0.0,0.906811058521271,0.0928603261709213]],"originalImageWidth":2910,"originalImageHeight":1610,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":20.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"850:13442":{"type":"TEXT","id":"850:13442","name":"Real barrie Text","absoluteBoundingBox":{"x":27113.5,"y":-6436.76171875,"width":341.0,"height":222.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":-6423.9501953125,"width":331.556640625,"height":201.3759765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1446.0]],"size":{"x":341.0,"y":222.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[10,10,10,10,10,10,10,10,10,11,11],"characters":"At launch

Connoisseurs and Trend Adopters were the primary audiences because both already showed above-average interest in whisky. They were lower-friction to convert, and each played a distinct role in building a community from zero.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"11":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"10":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6726":{"type":"FRAME","id":"694:6726","name":"Frame 482793","absoluteBoundingBox":{"x":27303.19140625,"y":6817.23828125,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":27303.19140625,"y":6817.23828125,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,189.692016601562],[0.0,1.0,0.0]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["694:6727"]},"850:13776":{"type":"FRAME","id":"850:13776","name":"Real Barrier","absoluteBoundingBox":{"x":27113.5,"y":-7769.76171875,"width":345.0,"height":1318.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7769.76171875,"width":364.0,"height":1318.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,113.0]],"size":{"x":345.0,"y":1318.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":19.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13777","850:13780","850:13784","850:13789"]},"850:13784":{"type":"FRAME","id":"850:13784","name":"Frame 482870","absoluteBoundingBox":{"x":27113.5,"y":-7343.76171875,"width":351.0,"height":510.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7343.76171875,"width":364.0,"height":510.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,426.0]],"size":{"x":351.0,"y":510.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13785","850:13788"]},"850:13788":{"type":"TEXT","id":"850:13788","name":"Explanation - Maslow","absoluteBoundingBox":{"x":27113.5,"y":-7068.76171875,"width":360.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":27113.875,"y":-7061.94921875,"width":334.630859375,"height":204.4609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,275.0]],"size":{"x":360.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Mapped against Maslow's four stages of learning, this showed up as two clear drop-off points: 
1. A frustration barrier before people even started, 
2. A passion barrier once they tried. 
Most never got far enough to find out they'd enjoy the journey.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13780":{"type":"FRAME","id":"850:13780","name":"Frame 482869","absoluteBoundingBox":{"x":27113.5,"y":-7531.76171875,"width":345.0,"height":169.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7531.76171875,"width":345.0,"height":169.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,238.0]],"size":{"x":345.0,"y":169.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["850:13781"]},"850:13783":{"type":"TEXT","id":"850:13783","name":"Gray is a neutral color and is the foundation of the color system. Almost everything in UI design — text, form fields, backgrounds, dividers — are usually gray.","absoluteBoundingBox":{"x":27145.5,"y":-7499.76171875,"width":281.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":27144.005859375,"y":-7496.07177734375,"width":285.08203125,"height":101.69384765625},"relativeTransform":[[1.0,0.0,32.0],[0.0,1.0,32.0]],"size":{"x":281.0,"y":105.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"\"I would really like to be part of a whisky club, but there are so many different whiskies and I feel I don't know enough to be a part of one.\"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"748:6857","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:12756":{"type":"TEXT","id":"849:12756","name":"About Me","absoluteBoundingBox":{"x":17575.0,"y":-5365.0,"width":74.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17575.123046875,"y":-5359.63623046875,"width":73.759765625,"height":15.9091796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":74.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About Me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13779":{"type":"TEXT","id":"850:13779","name":"Tension Emphasis","absoluteBoundingBox":{"x":27113.5,"y":-7696.76171875,"width":351.0,"height":146.0},"isolatedAbsoluteRenderBounds":{"x":27113.859375,"y":-7690.0634765625,"width":327.462890625,"height":134.7548828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":351.0,"y":146.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7],"characters":"The traditional, elitist \"club\" mentality creates immense cognitive load and intimidation.\nThis was the insight everything else hung on. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"9":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"7":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"715:7936":{"type":"FRAME","id":"715:7936","name":"GTM + Membership","absoluteBoundingBox":{"x":27113.5,"y":-7870.76171875,"width":341.0,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7870.76171875,"width":341.0,"height":86.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":341.0,"y":86.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["715:7937","850:13747"]},"850:13747":{"type":"TEXT","id":"850:13747","name":"Go-to-market & Membership System: 
A membership-powered growth loop","absoluteBoundingBox":{"x":27113.5,"y":-7864.26171875,"width":765.0,"height":75.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7864.26171875,"width":765.0,"height":75.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.5]],"size":{"x":765.0,"y":75.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market & Membership System: 
A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"715:7937":{"type":"TEXT","id":"715:7937","name":"The customer experience strategy","absoluteBoundingBox":{"x":27113.5,"y":-7870.76171875,"width":357.0,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":27113.9765625,"y":-7858.9755859375,"width":303.859375,"height":67.609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":357.0,"y":86.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The customer experience strategy","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5336":{"type":"FRAME","id":"725:5336","name":"Positioning","absoluteBoundingBox":{"x":27113.5,"y":-10632.373046875,"width":341.0,"height":2713.611328125},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-10632.373046875,"width":341.0,"height":2713.611328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7122.626953125]],"size":{"x":341.0,"y":2713.611328125},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["712:5099","725:5167","725:5307"]},"725:5307":{"type":"FRAME","id":"725:5307","name":"Positioning section 2","absoluteBoundingBox":{"x":27113.5,"y":-9981.373046875,"width":335.0,"height":2050.611328125},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-9981.373046875,"width":336.208984375,"height":2050.611328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,651.0]],"size":{"x":335.0,"y":2050.611328125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["725:5321","725:5277","707:4754","726:5352","725:5329","727:5361"]},"726:5352":{"type":"FRAME","id":"726:5352","name":"Final Positioning Slides","absoluteBoundingBox":{"x":27113.5,"y":-8990.37297823736,"width":336.208873002375,"height":504.611304981125},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-8990.373046875,"width":336.208984375,"height":504.611373618762},"relativeTransform":[[0.99999463558197,0.00327190174721181,-5.34884293301729e-06],[-0.00327190174721181,0.99999463558197,992.094665527344]],"size":{"x":334.563201904297,"y":503.519348144531},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["726:5353","726:5354"]},"850:13539":{"type":"RECTANGLE","id":"850:13539","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27246.5,"y":-4389.76171875,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27241.30078125,"y":-4393.9619140625,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,23.0]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":139.0,"sizeFraction":0.0},"top":{"pixelOffset":23.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13786":{"type":"FRAME","id":"850:13786","name":"Frame 482868","absoluteBoundingBox":{"x":27098.5,"y":-7334.76171875,"width":404.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":27098.5,"y":-7334.76171875,"width":404.0,"height":247.0},"relativeTransform":[[1.0,0.0,-15.0],[0.0,1.0,9.0]],"size":{"x":404.0,"y":247.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-15.0,"sizeFraction":0.0},"right":{"pixelOffset":25.0,"sizeFraction":1.0},"top":{"pixelOffset":9.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13787"]},"726:5354":{"type":"RECTANGLE","id":"726:5354","name":"Final Positioning Choice slide","absoluteBoundingBox":{"x":27113.4998199322,"y":-8945.68294723195,"width":341.000363173247,"height":186.000665737805},"targetAspectRatio":{"x":2860.0,"y":1560.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-8945.6826171875,"width":354.107421875,"height":202.1796875},"relativeTransform":[[0.99999463558197,-0.00327286985702813,-0.142460271716118],[0.00327093387022614,0.99999463558197,43.5953140258789]],"size":{"x":341.000183105469,"y":186.000335693359},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f526a13c59de55fcdb01cf90335c9542da9b0cd8","originalImageWidth":2860,"originalImageHeight":1560,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-168.032816115952,"sizeFraction":0.5},"right":{"pixelOffset":173.574292614074,"sizeFraction":0.5},"top":{"pixelOffset":-208.164360046387,"sizeFraction":0.5},"bottom":{"pixelOffset":-21.0496330879087,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"726:5353":{"type":"RECTANGLE","id":"726:5353","name":"Positioning explained","absoluteBoundingBox":{"x":27121.5,"y":-8722.68359375,"width":327.988967814552,"height":180.000019467372},"targetAspectRatio":{"x":1414.0,"y":776.0},"isolatedAbsoluteRenderBounds":{"x":27121.5,"y":-8722.68359375,"width":341.095703125,"height":196.1796875},"relativeTransform":[[0.99999463558197,-0.00327012198977172,7.12768411636353],[0.00327368243597448,0.99999463558197,266.619964599609]],"size":{"x":327.988647460938,"y":179.999435424805},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cf0e121fd1a025674c878e1e42dbfb553fbb8df9","imageTransform":[[0.993908107280731,0.0,0.000234301784075797],[0.0,0.999999940395355,0.0]],"originalImageWidth":2860,"originalImageHeight":1560,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-160.742536947714,"sizeFraction":0.5},"right":{"pixelOffset":167.832971156939,"sizeFraction":0.5},"top":{"pixelOffset":14.8602905273438,"sizeFraction":0.5},"bottom":{"pixelOffset":195.932491034324,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"707:4754":{"type":"TEXT","id":"707:4754","name":"Positioning territories explanation","absoluteBoundingBox":{"x":27113.5,"y":-9356.373046875,"width":335.0,"height":366.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":-9349.669921875,"width":334.2109375,"height":354.5703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,625.0]],"size":{"x":335.0,"y":366.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[19,19,19,19,19,19,19,19,19,19,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19],"characters":"Exploration was the most accessible territory. It gave curious drinkers permission to learn, taste and discover without needing to perform expertise. But on its own, it felt too functional — more tasting guide than cultural movement.\nCelebration was the most emotionally obvious. It leaned into South African pride, local craft and national identity. But it risked narrowing the Society to people already motivated by localism, rather than inviting people who were simply curious about what whisky could become.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5277":{"type":"FRAME","id":"725:5277","name":"Positioning summary and territories","absoluteBoundingBox":{"x":27113.5,"y":-9900.373046875,"width":335.0,"height":544.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-9900.373046875,"width":335.0,"height":544.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,81.0]],"size":{"x":335.0,"y":544.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["725:5285","725:5313","749:4599"]},"849:7941":{"type":"TEXT","id":"849:7941","name":"Contact Me →","absoluteBoundingBox":{"x":39535.0,"y":-13512.5,"width":105.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39535.5625,"y":-13506.296875,"width":102.30859375,"height":12.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact Me →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13545":{"type":"RECTANGLE","id":"850:13545","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27839.0,"y":-4388.935546875,"width":204.0,"height":152.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27831.19921875,"y":-4395.2353515625,"width":246.6015625,"height":194.599609375},"relativeTransform":[[1.0,0.0,57.5],[0.0,1.0,23.826171875]],"size":{"x":204.0,"y":152.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":57.5,"sizeFraction":0.0},"top":{"pixelOffset":23.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"725:5313":{"type":"RECTANGLE","id":"725:5313","name":"Positioning Summary","absoluteBoundingBox":{"x":27120.4251186541,"y":-9903.5569717576,"width":364.658066894612,"height":201.832246436254},"targetAspectRatio":{"x":1290.0,"y":713.0},"isolatedAbsoluteRenderBounds":{"x":27120.427734375,"y":-9903.552734375,"width":369.37109375,"height":207.6484375},"relativeTransform":[[0.999993622303009,-0.000769164762459695,7.08006763458252],[-0.00100558740086854,1.00000548362732,-2.81718182563782]],"size":{"x":364.505432128906,"y":201.464599609375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9f87fd5b9af966dfe423fc5ec181b4265d007e24","imageTransform":[[0.875169456005096,0.0,0.030529173091054],[0.0,0.859036207199097,0.0289156641811132]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-160.57489183632,"sizeFraction":0.5},"right":{"pixelOffset":204.083175058291,"sizeFraction":0.5},"top":{"pixelOffset":-275.183723895735,"sizeFraction":0.5},"bottom":{"pixelOffset":-73.3514774594805,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":2.58048033714294,"y":3.6864001750946},"radius":2.13811254501343,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"725:5285":{"type":"RECTANGLE","id":"725:5285","name":"Positioning Territories","absoluteBoundingBox":{"x":27120.4253463661,"y":-9668.66537040991,"width":364.658052804276,"height":201.536194002247},"targetAspectRatio":{"x":2736.0,"y":1510.0},"isolatedAbsoluteRenderBounds":{"x":27120.427734375,"y":-9668.6611328125,"width":369.37109375,"height":207.3525390625},"relativeTransform":[[0.999993622303009,-0.000769164762459695,7.08006763458252],[-0.00100558740086854,1.00000548362732,232.073928833008]],"size":{"x":364.505645751953,"y":201.168548583984},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f5aa1d2e10cf5d9be29ac2ac125d00baf3824a83","originalImageWidth":2736,"originalImageHeight":1510,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-160.574664124303,"sizeFraction":0.5},"right":{"pixelOffset":204.083388679976,"sizeFraction":0.5},"top":{"pixelOffset":-40.2926134519058,"sizeFraction":0.5},"bottom":{"pixelOffset":161.243580550341,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.129024013876915,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":2.58048033714294,"y":3.6864001750946},"radius":2.13811254501343,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"725:5301":{"type":"TEXT","id":"725:5301","name":"Explanation - Positioning Section 1","absoluteBoundingBox":{"x":27113.5,"y":-10558.68359375,"width":338.0,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":27113.671875,"y":-10551.87109375,"width":334.943359375,"height":69.453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.31005859375]],"size":{"x":338.0,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-3.0,"sizeFraction":1.0},"top":{"pixelOffset":-0.31005859375,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The brand architecture clarified what the Society could credibly hold. The next question was what it should make people feel part of.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5219":{"type":"GROUP","id":"725:5219","name":"Positioning Bubble","absoluteBoundingBox":{"x":27110.5004407158,"y":-10146.0037585102,"width":422.447199469047,"height":244.922272736811},"isolatedAbsoluteRenderBounds":{"x":27110.5004407158,"y":-10146.0037585102,"width":422.447199469047,"height":244.922272736811},"relativeTransform":[[0.999993443489075,-0.000653444265481085,0.159718096256256],[-0.00118366989772767,1.00000560283661,249.179458618164]],"size":{"x":422.290252685547,"y":244.421051025391},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5220","725:5221","725:5222","725:5223","725:5224","725:5225","725:5226","725:5229","725:5232","725:5235","725:5238"]},"739:5671":{"type":"FRAME","id":"739:5671","name":"Frame 482764","absoluteBoundingBox":{"x":27340.5,"y":6462.73828125,"width":102.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":27340.5,"y":6462.73828125,"width":102.0,"height":82.0},"relativeTransform":[[1.0,0.0,217.0],[0.0,1.0,-1.5]],"size":{"x":102.0,"y":82.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5672"]},"721:4869":{"type":"CODE_INSTANCE","id":"721:4869","name":"Membership Powered Growth Loop Carousel 1","absoluteBoundingBox":{"x":27120.5,"y":-973.162109375,"width":328.0,"height":279.0},"isolatedAbsoluteRenderBounds":{"x":27120.5,"y":-973.162109375,"width":328.0,"height":279.0},"relativeTransform":[[1.0,0.0,54.0],[0.0,1.0,59.599609375]],"size":{"x":328.0,"y":279.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":54.0,"sizeFraction":0.0},"right":{"pixelOffset":-53.0,"sizeFraction":1.0},"top":{"pixelOffset":59.599609375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"codeExportName":"Code721_4865.default","componentProperties":{}},"725:5238":{"type":"GROUP","id":"725:5238","name":"Group 2","absoluteBoundingBox":{"x":27141.41796875,"y":-9931.2451171875,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":27141.41796875,"y":-9931.2451171875,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,30.8983287811279],[-1.16414759776529e-10,1.0,214.294464111328]],"size":{"x":0.0,"y":0.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5239","725:5240","725:5241"]},"725:5241":{"type":"TEXT","id":"725:5241","name":"RELEVANCE","absoluteBoundingBox":{"x":27133.2998534792,"y":-9930.19179114183,"width":49.0044593335588,"height":4.46681260104742},"isolatedAbsoluteRenderBounds":{"x":27133.2998534792,"y":-9930.19179114183,"width":49.0044593335588,"height":4.46681260104742},"relativeTransform":[[1.0,0.0,-8.11375999450684],[-1.72352127913373e-19,1.0,1.10157287120819]],"size":{"x":49.0018997192383,"y":4.40878582000732},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0862745121121407,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RELEVANCE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":2.39616012573242,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.20446729660034,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5239":{"type":"RECTANGLE","id":"725:5239","name":"Rectangle 4","absoluteBoundingBox":{"x":27141.4119343556,"y":-9931.28427782967,"width":33.087951725076,"height":6.28497610424165},"isolatedAbsoluteRenderBounds":{"x":27141.4119343556,"y":-9931.28427782967,"width":33.087951725076,"height":6.28497610424165},"relativeTransform":[[1.0,0.0,-0.0027669882401824],[3.47556529675194e-19,1.0,-0.000194325097254477]],"size":{"x":33.0840873718262,"y":6.24578046798706},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"718:4717":{"type":"TEXT","id":"718:4717","name":"The sign-up flow was crucial for personalisation.","absoluteBoundingBox":{"x":27126.5,"y":633.837890625,"width":322.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":27161.60546875,"y":637.121887207031,"width":252.326171875,"height":39.2160034179688},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,340.599609375]],"size":{"x":322.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-20.400390625,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The sign-up flow was crucial for personalisation.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5237":{"type":"TEXT","id":"725:5237","name":"DISTINCTION","absoluteBoundingBox":{"x":27133.3311034792,"y":-9972.44276770433,"width":49.0044593335588,"height":4.46681260104742},"isolatedAbsoluteRenderBounds":{"x":27133.3311034792,"y":-9972.44276770433,"width":49.0044593335588,"height":4.46681260104742},"relativeTransform":[[1.0,0.0,-8.10185050964355],[-1.72352127913373e-19,1.0,1.10157251358032]],"size":{"x":49.0018997192383,"y":4.40878582000732},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.552941203117371,"g":0.223529413342476,"b":0.815686285495758,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-8.10185050964355,"sizeFraction":0.0},"top":{"pixelOffset":1.10157251358032,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"DISTINCTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":2.39616012573242,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.20446729660034,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5232":{"type":"GROUP","id":"725:5232","name":"Group 5","absoluteBoundingBox":{"x":27138.3828125,"y":-10015.3779296875,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":27138.3828125,"y":-10015.3779296875,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,27.8085956573486],[-1.16414759776529e-10,1.0,130.158508300781]],"size":{"x":0.0,"y":0.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5233","725:5234"]},"725:5229":{"type":"GROUP","id":"725:5229","name":"Group 4","absoluteBoundingBox":{"x":27133.3845906056,"y":-10058.7796817668,"width":49.005659707178,"height":6.30381754140762},"isolatedAbsoluteRenderBounds":{"x":27133.3845906056,"y":-10058.7796817668,"width":49.005659707178,"height":6.30381754140762},"relativeTransform":[[1.0,0.0,22.7853164672852],[-1.16414759776529e-10,1.0,86.8082733154297]],"size":{"x":49.0018997192383,"y":6.24578046798706},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":22.7853164672852,"sizeFraction":0.0},"top":{"pixelOffset":86.8082733097251,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5230","725:5231"]},"850:13657":{"type":"RECTANGLE","id":"850:13657","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27197.5,"y":-4382.16162109375,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27192.30078125,"y":-4386.36181640625,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"725:5231":{"type":"TEXT","id":"725:5231","name":"TO CONSIDER","absoluteBoundingBox":{"x":27133.3857909792,"y":-10057.6790958293,"width":49.0044593335588,"height":4.46681260104742},"isolatedAbsoluteRenderBounds":{"x":27150.52734375,"y":-10057.2685546875,"width":14.603515625,"height":1.65625},"relativeTransform":[[1.0,0.0,0.00037074790452607],[-1.72352127913373e-19,1.0,1.10070657730103]],"size":{"x":49.0018997192383,"y":4.40878582000732},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.774037539958954,"g":0.779446244239807,"b":0.781700730323792,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.00037074790452607,"sizeFraction":0.0},"top":{"pixelOffset":1.10070657730103,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"TO CONSIDER","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":2.39616012573242,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.20446729660034,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5230":{"type":"RECTANGLE","id":"725:5230","name":"Rectangle 4","absoluteBoundingBox":{"x":27141.4861531056,"y":-10058.7706059547,"width":33.087951725076,"height":6.28497610424165},"isolatedAbsoluteRenderBounds":{"x":27141.48828125,"y":-10058.7666015625,"width":33.083984375,"height":6.27734375},"relativeTransform":[[1.0,0.0,8.10133838653564],[-1.72352127913373e-19,1.0,0.000227970493142493]],"size":{"x":33.0840873718262,"y":6.24578046798706},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":8.10133838653564,"sizeFraction":0.0},"top":{"pixelOffset":0.000227970493142487,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"725:5226":{"type":"GROUP","id":"725:5226","name":"Group 1","absoluteBoundingBox":{"x":27141.3787312306,"y":-9888.66709032967,"width":33.087951725076,"height":6.28497610424165},"isolatedAbsoluteRenderBounds":{"x":27141.3787312306,"y":-9888.66709032967,"width":33.087951725076,"height":6.28497610424165},"relativeTransform":[[1.0,0.0,30.8912696838379],[-1.16414759776529e-10,1.0,256.910736083984]],"size":{"x":33.0840873718262,"y":6.24578046798706},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":30.8912696838379,"sizeFraction":0.0},"top":{"pixelOffset":256.910736080133,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5227","725:5228"]},"668:7997":{"type":"SVG","id":"668:7997","name":"Ellipse 2","absoluteBoundingBox":{"x":39806.09765625,"y":25778.048828125,"width":35.7119979858398,"height":34.9440002441406},"isolatedAbsoluteRenderBounds":{"x":39806.09765625,"y":25778.048828125,"width":35.7109375,"height":34.943359375},"relativeTransform":[[1.0,0.0,580.991882324219],[0.0,1.0,102.143936157227]],"size":{"x":35.7119979858398,"y":34.9440002441406},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":580.991882324219,"sizeFraction":0.0},"top":{"pixelOffset":102.143936157227,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"d16829e8a8a20daefd2a98efcf630590669616f2"},"725:5224":{"type":"TEXT","id":"725:5224","name":"Consumer Insights","absoluteBoundingBox":{"x":27142.6788247837,"y":-9952.59247631324,"width":30.2815899681955,"height":10.323061828376},"isolatedAbsoluteRenderBounds":{"x":27147.4609375,"y":-9952.4892578125,"width":20.666015625,"height":2.5341796875},"relativeTransform":[[1.0,0.0,32.1523590087891],[-1.16414759776529e-10,1.0,192.984130859375]],"size":{"x":30.2750663757324,"y":10.2871685028076},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":32.1523590087891,"sizeFraction":0.0},"top":{"pixelOffset":192.984130855851,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Consumer Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":2.76480007171631,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.54361605644226,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5223":{"type":"TEXT","id":"725:5223","name":"Brand Merger Opportunities","absoluteBoundingBox":{"x":27142.7120279087,"y":-9996.31317943824,"width":30.2815899681955,"height":10.323061828376},"isolatedAbsoluteRenderBounds":{"x":27142.7120279087,"y":-9996.31317943824,"width":30.2815899681955,"height":10.323061828376},"relativeTransform":[[1.0,0.0,32.1557350158691],[-1.16414759776529e-10,1.0,149.263946533203]],"size":{"x":30.2750663757324,"y":10.2871685028076},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":32.1557350158691,"sizeFraction":0.0},"top":{"pixelOffset":149.263946529679,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Merger Opportunities","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":2.76480007171631,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.54361605644226,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"712:5099":{"type":"TEXT","id":"712:5099","name":"Positioning","absoluteBoundingBox":{"x":27113.5,"y":-10620.373046875,"width":341.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":27114.671875,"y":-10608.5869140625,"width":131.6484375,"height":24.609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":341.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Positioning","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13322":{"type":"RECTANGLE","id":"849:13322","name":"Brand DNA 1 1","absoluteBoundingBox":{"x":27929.94140625,"y":-10844.181640625,"width":249.123809814453,"height":139.991027832031},"targetAspectRatio":{"x":1324.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":27929.94140625,"y":-10844.181640625,"width":249.123046875,"height":139.9912109375},"relativeTransform":[[1.0,0.0,816.44189453125],[0.0,1.0,23.817928314209]],"size":{"x":249.123809814453,"y":139.991027832031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c33138e4e716fce72ad021caef5356ef73808385","imageTransform":[[0.922693014144897,0.0,0.0769828781485558],[0.0,0.920792043209076,0.0792079195380211]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.188160002231598,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"714:5272":{"mainComponentId":"668:7990","type":"INSTANCE","id":"714:5272","name":"Brand DNA - Desktop","absoluteBoundingBox":{"x":27123.30078125,"y":-10858.2001953125,"width":529.294067382812,"height":168.026885986328},"isolatedAbsoluteRenderBounds":{"x":27123.30078125,"y":-10858.2001953125,"width":529.294921875,"height":168.02734375},"relativeTransform":[[1.0,0.0,9.80000019073486],[0.0,1.0,9.80000019073486]],"size":{"x":529.294067382812,"y":168.026885986328},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.188160002231598,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I714:5272;668:7991","I714:5272;668:7992","I714:5272;668:7993","I714:5272;668:7994","I714:5272;668:7995","I714:5272;668:7996","I714:5272;668:7997","I714:5272;668:7998"],"componentSetId":"668:7971","componentProperties":{"Property 1":{"value":"iPhone","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.489999979734421,"overrides":[]},"486:97267":{"type":"TEXT","id":"486:97267","name":"Previous Case Study","absoluteBoundingBox":{"x":18684.75,"y":14688.6005859375,"width":123.900001525879,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18693.310546875,"y":14693.05859375,"width":107.3203125,"height":10.8330078125},"relativeTransform":[[1.0,0.0,23.4499969482422],[0.0,1.0,11.1999998092651]],"size":{"x":123.900001525879,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:7019":{"type":"TEXT","id":"748:7019","name":"Brand DNA","absoluteBoundingBox":{"x":27218.5,"y":-10930.0,"width":131.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":27219.671875,"y":-10917.1884765625,"width":128.6328125,"height":18.4443359375},"relativeTransform":[[1.0,0.0,105.0],[0.0,1.0,0.0]],"size":{"x":131.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand DNA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"746:6731":{"type":"TEXT","id":"746:6731","name":"Brand roles callout","absoluteBoundingBox":{"x":27131.5,"y":-11065.9970703125,"width":289.0,"height":116.0},"isolatedAbsoluteRenderBounds":{"x":27138.123046875,"y":-11036.7275390625,"width":274.921875,"height":56.87109375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,296.0029296875]],"size":{"x":289.0,"y":116.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-34.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-0.9970703125,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"\nTogether, they created a brand system that could hold product, education, access, experience and national pride without making any one bottle the hero.\n ","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6910","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"718:4715":{"type":"FRAME","id":"718:4715","name":"Member Acquisition + Roles Images","absoluteBoundingBox":{"x":27113.5,"y":293.23828125,"width":335.0,"height":403.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":293.23828125,"width":335.0,"height":403.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":403.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["722:5055","718:4717"]},"714:5370":{"type":"FRAME","id":"714:5370","name":"Brands","absoluteBoundingBox":{"x":27133.5,"y":-11349.9970703125,"width":302.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":27129.30859375,"y":-11353.1982421875,"width":315.662109375,"height":259.662109375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,12.0029296875]],"size":{"x":302.0,"y":246.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":12.0029296875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":2.64000010490417,"y":3.6300003528595},"radius":4.19100046157837,"spread":2.64000010490417,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.60000038146973,6.60000038146973,6.60000038146973,6.60000038146973],"cornerRadius":6.60000038146973,"clipsContent":true,"children":["714:5371","714:5372","714:5373","714:5374","714:5375","714:5376","714:5377","714:5378","714:5379","714:5380","714:5381","714:5382","714:5387","714:5388","714:5383","714:5384","714:5385","714:5386","714:5389","714:5390","714:5391","714:5394","714:5405"]},"849:7778":{"type":"FRAME","id":"849:7778","name":"Content","absoluteBoundingBox":{"x":37590.0,"y":-13588.0,"width":1296.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13588.0,"width":1296.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,148.0]],"size":{"x":1296.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","children":["849:7779","849:7781"]},"486:97336":{"type":"COMPONENT","id":"486:97336","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black, Size=Small, State=Default","absoluteBoundingBox":{"x":18458.15234375,"y":14769.677734375,"width":73.6959991455078,"height":21.5439987182617},"isolatedAbsoluteRenderBounds":{"x":18458.15234375,"y":14769.677734375,"width":73.6959991455078,"height":21.5439987182617},"relativeTransform":[[1.0,0.0,680.152404785156],[0.0,1.0,1362.67810058594]],"size":{"x":73.6959991455078,"y":21.5439987182617},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":680.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1362.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97337"],"componentSetId":"159:1676"},"714:5405":{"type":"SVG","id":"714:5405","name":"Line 9","absoluteBoundingBox":{"x":27505.7031233979,"y":-11233.037109375,"width":1.60214767674915e-06,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":27505.7031233979,"y":-11233.037109375,"width":1.60214767674915e-06,"height":136.0},"relativeTransform":[[-1.17804894728124e-08,1.0,372.203125],[-1.0,-5.22368948097096e-09,252.9599609375]],"size":{"x":136.0,"y":0.0},"fills":[],"visible":false,"constraintValues":{"left":{"pixelOffset":372.203123397853,"sizeFraction":0.0},"top":{"pixelOffset":116.9599609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"098a34e6e9f4f306529163d135b90741489ac772"},"739:5619":{"type":"TEXT","id":"739:5619","name":"The work earned a promotion to Senior Brand Strategist across Hoorah Group's portfolio and Heineken Beverages. Dash & Dram continues to operate as an active, trading community — proof, beyond the launch spike, that the strategy had enough substance to sustain a brand, not just open one.","absoluteBoundingBox":{"x":27123.5,"y":6551.23828125,"width":322.0,"height":231.0},"isolatedAbsoluteRenderBounds":{"x":27123.796875,"y":6557.94140625,"width":308.626953125,"height":219.5625},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,154.0]],"size":{"x":322.0,"y":231.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9],"characters":"The work earned a promotion to Senior Brand Strategist across Hoorah Group's portfolio and Heineken Beverages.\nDash & Dram continues to operate as an active, trading community — proof, beyond the launch spike, that the strategy had enough substance to sustain a brand, not just open one.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"9":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"714:5394":{"type":"SVG","id":"714:5394","name":"Line 8","absoluteBoundingBox":{"x":27352.7265615576,"y":-11281.216796875,"width":9.42440237849951e-07,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":27352.396484375,"y":-11281.216796875,"width":0.330078125,"height":80.0},"relativeTransform":[[-1.17804894728124e-08,1.0,219.2265625],[-1.0,-5.22368948097096e-09,148.77978515625]],"size":{"x":80.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":219.226561557561,"sizeFraction":0.0},"top":{"pixelOffset":68.77978515625,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"b5813136419726bba970e16f02dbb29570b185c7"},"714:5391":{"type":"RECTANGLE","id":"714:5391","name":"image 3","absoluteBoundingBox":{"x":27287.279296875,"y":-11162.2275390625,"width":49.4999961853027,"height":10.8899993896484},"targetAspectRatio":{"x":450.0,"y":99.0},"isolatedAbsoluteRenderBounds":{"x":27283.279296875,"y":-11162.2275390625,"width":57.5,"height":18.8896484375},"relativeTransform":[[1.0,0.0,153.778991699219],[0.0,1.0,187.769760131836]],"size":{"x":49.4999961853027,"y":10.8899993896484},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"f76fa088095c55cd125981c821fdf6d752aecabf","imageTransform":[[0.236842110753059,0.0,0.383157908916473],[0.0,0.262599468231201,0.368700295686722]],"originalImageWidth":1900,"originalImageHeight":377,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":153.778991699219,"sizeFraction":0.0},"top":{"pixelOffset":187.769760131836,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[7.0,7.0,7.0,7.0],"cornerRadius":7.0},"714:5385":{"type":"SVG","id":"714:5385","name":"Line 3","absoluteBoundingBox":{"x":27271.7246084326,"y":-11282.216796875,"width":9.42440237849951e-07,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":27271.39453125,"y":-11282.216796875,"width":0.330078125,"height":80.0},"relativeTransform":[[-1.17804894728124e-08,1.0,138.224609375],[-1.0,-5.22368948097096e-09,147.77978515625]],"size":{"x":80.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":138.224608432561,"sizeFraction":0.0},"top":{"pixelOffset":67.77978515625,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"b5813136419726bba970e16f02dbb29570b185c7"},"714:5387":{"type":"SVG","id":"714:5387","name":"Line 6","absoluteBoundingBox":{"x":27389.7187499216,"y":-11188.357421875,"width":7.84457370173186e-08,"height":6.0},"isolatedAbsoluteRenderBounds":{"x":27389.388671875,"y":-11188.357421875,"width":0.330078125,"height":6.0},"relativeTransform":[[-1.30743194048932e-08,1.0,256.21875],[-1.0,-4.70675498576156e-09,167.64013671875]],"size":{"x":6.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":256.218749921554,"sizeFraction":0.0},"top":{"pixelOffset":161.64013671875,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"b81521f82c82c0e9d927f539cd12ac10ebde3523"},"714:5380":{"type":"TEXT","id":"714:5380","name":"Premium pedigree 
Mastery, remastered","absoluteBoundingBox":{"x":27360.208984375,"y":-11273.107421875,"width":60.7200012207031,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":27360.82421875,"y":-11271.0673828125,"width":59.412109375,"height":19.0869140625},"relativeTransform":[[1.0,0.0,226.709838867188],[0.0,1.0,76.8899688720703]],"size":{"x":60.7200012207031,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":226.709838867188,"sizeFraction":0.0},"top":{"pixelOffset":76.8899688720703,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Premium pedigree\n
Mastery, remastered","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"714:5379":{"type":"TEXT","id":"714:5379","name":"Quality benchmark","absoluteBoundingBox":{"x":27288.59765625,"y":-11225.2568359375,"width":47.8499984741211,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":27298.703125,"y":-11223.216796875,"width":27.83203125,"height":11.01171875},"relativeTransform":[[1.0,0.0,155.098129272461],[0.0,1.0,124.739967346191]],"size":{"x":47.8499984741211,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":155.098129272461,"sizeFraction":0.0},"top":{"pixelOffset":124.739967346191,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Quality benchmark","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"714:5377":{"type":"TEXT","id":"714:5377","name":"Brand Role within Dash & Dram","absoluteBoundingBox":{"x":27143.5859375,"y":-11229.7641164158,"width":39.7888069275505,"height":42.869961092314},"isolatedAbsoluteRenderBounds":{"x":27149.517578125,"y":-11226.048828125,"width":28.361328125,"height":36.4443359375},"relativeTransform":[[0.945518553256989,0.325568169355392,10.0859365463257],[-0.325568169355392,0.945518553256989,130.009521484375]],"size":{"x":30.0299987792969,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":10.0859365463257,"sizeFraction":0.0},"top":{"pixelOffset":120.232709756055,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Role\nwithin Dash & Dram","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"849:8047":{"type":"TEXT","id":"849:8047","name":"Enter your email","absoluteBoundingBox":{"x":39906.0,"y":-13346.0,"width":286.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39907.03125,"y":-13340.0,"width":113.03515625,"height":15.2734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":286.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Enter your email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96863":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96863","name":"ArrowRight","absoluteBoundingBox":{"x":18788.5,"y":14177.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18788.5,"y":14177.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,148.5],[0.0,1.0,16.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96863;1693:10820","I486:96863;1693:10821","I486:96863;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"714:5376":{"type":"TEXT","id":"714:5376","name":"Craft authority Reason to Believe","absoluteBoundingBox":{"x":27206.09765625,"y":-11225.2568359375,"width":47.1900024414062,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":27215.82421875,"y":-11223.328125,"width":27.94921875,"height":32.123046875},"relativeTransform":[[1.0,0.0,72.5981216430664],[0.0,1.0,124.739967346191]],"size":{"x":47.1900024414062,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":72.5981216430664,"sizeFraction":0.0},"top":{"pixelOffset":124.739967346191,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Craft authority\n\nReason to Believe","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13653":{"type":"FRAME","id":"850:13653","name":"Primary post launch","absoluteBoundingBox":{"x":27113.5,"y":-4412.76171875,"width":341.0,"height":1677.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-4412.76171875,"width":341.0,"height":1677.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1677.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13654","850:13660"]},"714:5374":{"type":"TEXT","id":"714:5374","name":"Category Differentiators","absoluteBoundingBox":{"x":27135.28125,"y":-11278.8481532654,"width":53.5452648014762,"height":30.1049434265333},"isolatedAbsoluteRenderBounds":{"x":27138.3203125,"y":-11275.9775390625,"width":47.880859375,"height":25.5390625},"relativeTransform":[[0.945518493652344,0.32556813955307,1.78125],[-0.32556813955307,0.945518493652344,88.0166015625]],"size":{"x":51.8099975585938,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1.78125,"sizeFraction":0.0},"top":{"pixelOffset":71.1489170470995,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Category Differentiators","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{"1":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-SemiBold","fontStyle":"SemiBold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"727:5361":{"type":"TEXT","id":"727:5361","name":"Positioning Conclusion","absoluteBoundingBox":{"x":27113.5,"y":-9687.373046875,"width":646.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-9687.373046875,"width":646.0,"height":340.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,294.0]],"size":{"x":646.0,"y":340.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[22,22,22,22,22,22,22,22,22,22,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Revolution gave the Society the strongest middle ground. It held the ambition of the category shift without making the brand feel aggressive or exclusionary. It positioned South African whisky as something gathering momentum: a category with its own makers, codes, confidence and cultural energy.\nThat territory also gave the audience a more inviting role.\nThey did not need to arrive as experts. They could arrive as whisky-wanderers: curious, open, socially engaged and willing to discover the category as it evolved.\nA society inviting whisky-wanderers to join the journey of the South African Whisky Revolution.\nThe positioning moved whisky from a world you had to qualify for, to a movement you could join.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"157:5160","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"714:5371":{"type":"IMAGE","id":"714:5371","name":"Ellipse 5","absoluteBoundingBox":{"x":27211.37890625,"y":-11331.517578125,"width":36.629997253418,"height":36.629997253418},"isolatedAbsoluteRenderBounds":{"x":27209.431640625,"y":-11331.517578125,"width":42.50390625,"height":42.537109375},"relativeTransform":[[1.0,0.0,77.8789825439453],[0.0,1.0,18.4798622131348]],"size":{"x":36.629997253418,"y":36.629997253418},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d0f330bb55651299fca3de85f74b707f484f0355","originalImageWidth":470,"originalImageHeight":334,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":77.8789825439453,"sizeFraction":0.0},"top":{"pixelOffset":18.4798622131348,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"91146a1f3f6a2ecc3eedf129334cd4f2a1846193"},"748:6965":{"type":"FRAME","id":"748:6965","name":"Frame 482893","absoluteBoundingBox":{"x":27113.5,"y":-12549.0,"width":341.0,"height":1168.0},"isolatedAbsoluteRenderBounds":{"x":27107.546875,"y":-12549.0,"width":346.953125,"height":1168.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1168.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["748:6913","850:13685","748:6938","748:6953","748:6997","748:6999"]},"748:6997":{"type":"TEXT","id":"748:6997","name":"Insight to brand explained","absoluteBoundingBox":{"x":27113.5,"y":-11550.0,"width":341.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":-11542.640625,"width":339.46875,"height":65.84375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,999.0]],"size":{"x":341.0,"y":82.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The common ground they all had, that was not competitive territory, was being proudly South African. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13540":{"type":"RECTANGLE","id":"850:13540","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27427.5,"y":-4363.76171875,"width":191.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27422.30078125,"y":-4367.9619140625,"width":219.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,49.0]],"size":{"x":191.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-129.0,"sizeFraction":1.0},"top":{"pixelOffset":49.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"748:6938":{"type":"TEXT","id":"748:6938","name":"Insight to brand explained","absoluteBoundingBox":{"x":27107.5,"y":-12376.0,"width":353.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":27107.546875,"y":-12422.1875,"width":345.716796875,"height":177.4609375},"relativeTransform":[[1.0,0.0,-6.0],[0.0,1.0,173.0]],"size":{"x":353.0,"y":82.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23],"characters":"Method: Synthesis. I needed to find what elements of each brand crossed over but still maintained their own identity. I worked from each brand’s existing strategy, product role and ambition, but prioritised where the brands were trying to go over what their documents had historically said.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"23":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Italic","fontStyle":"Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"726:5340":{"type":"FRAME","id":"726:5340","name":"Positioning Bubble & Breakdown","absoluteBoundingBox":{"x":27110.5,"y":-10394.68359375,"width":344.225860595703,"height":493.601898193359},"isolatedAbsoluteRenderBounds":{"x":27110.5,"y":-10394.68359375,"width":429.787109375,"height":493.601898193359},"relativeTransform":[[1.0,0.0,-3.0],[0.0,1.0,163.68994140625]],"size":{"x":344.225860595703,"y":493.601898193359},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-3.0,"sizeFraction":0.0},"right":{"pixelOffset":0.225860595703125,"sizeFraction":1.0},"top":{"pixelOffset":163.68994140625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":9.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["725:5242","725:5219"]},"850:13685":{"type":"TEXT","id":"850:13685","name":"Insight to brand header","absoluteBoundingBox":{"x":27113.5,"y":-12521.0,"width":341.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":27113.46484375,"y":-12514.482421875,"width":328.453125,"height":133.712890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,28.0]],"size":{"x":341.0,"y":145.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"How do we build one Society that three distinct whisky brands could credibly belong to, without flattening their equity, favouring one product, or creating internal competition?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"707:4748":{"type":"TEXT","id":"707:4748","name":"From insight to brand","absoluteBoundingBox":{"x":27113.5,"y":-12611.0,"width":334.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":27114.671875,"y":-12599.2138671875,"width":256.6171875,"height":24.609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From insight  to brand","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6888":{"type":"FRAME","id":"748:6888","name":"Positioning Bridge","absoluteBoundingBox":{"x":27127.8828125,"y":-13939.1552734375,"width":312.235015869141,"height":79.3099975585938},"isolatedAbsoluteRenderBounds":{"x":27123.87890625,"y":-13942.3896484375,"width":324.09375,"height":91.16796875},"relativeTransform":[[1.0,0.0,2.38249206542969],[0.0,1.0,263.0]],"size":{"x":312.235015869141,"y":79.3099975585938},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384999990463257,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":1.92500007152557,"y":2.69500017166138},"radius":3.23399996757507,"spread":2.69500017166138,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[7.70000028610229,7.70000028610229,7.70000028610229,7.70000028610229],"cornerRadius":7.70000028610229,"clipsContent":true,"children":["748:6889","748:6890","748:6891","748:6892","748:6893"]},"748:6893":{"type":"SVG","id":"748:6893","name":"Arrow 1","absoluteBoundingBox":{"x":27278.994140625,"y":-13901.6181640625,"width":16.1700000762939,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":27278.994140625,"y":-13904.453125,"width":16.5546875,"height":5.669921875},"relativeTransform":[[1.0,0.0,151.111404418945],[0.0,1.0,37.5374794006348]],"size":{"x":16.1700000762939,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":151.111404418945,"sizeFraction":0.0},"top":{"pixelOffset":37.5374794006348,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.769999980926514,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"adedfbc7af86f06024f225e6f1e3f91ab0fb0bed"},"748:6892":{"type":"TEXT","id":"748:6892","name":"South African sun · local craft · pioneering distilleries · confidence through pride","absoluteBoundingBox":{"x":27310.568359375,"y":-13905.66015625,"width":115.88500213623,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":27313.904296875,"y":-13903.9384765625,"width":109.130859375,"height":24.7744140625},"relativeTransform":[[1.0,0.0,182.684844970703],[0.0,1.0,33.4951934814453]],"size":{"x":115.88500213623,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":182.684844970703,"sizeFraction":0.0},"top":{"pixelOffset":33.4951934814453,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.384999990463257,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"South African sun · local craft · pioneering distilleries · confidence through pride","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.92999982833862,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.277199993133545,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.27076721191406,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:8000":{"type":"FRAME","id":"849:8000","name":"Links","absoluteBoundingBox":{"x":39906.0,"y":-13736.0,"width":322.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13736.0,"width":322.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,54.0]],"size":{"x":322.0,"y":301.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:8001","849:8004","849:8010"]},"851:5227":{"type":"FRAME","id":"851:5227","name":"Frame 40188","absoluteBoundingBox":{"x":38522.0,"y":-13415.0,"width":364.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":38522.0,"y":-13415.0,"width":364.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":364.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":20.0,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"primaryAxisSizingMode":"FIXED","children":["851:5228","851:5229"]},"748:6890":{"type":"TEXT","id":"748:6890","name":"Dark rooms · expertise anxiety · purist rules · exclusion","absoluteBoundingBox":{"x":27140.78125,"y":-13905.66015625,"width":115.88500213623,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":27148.169921875,"y":-13903.857421875,"width":100.896484375,"height":15.611328125},"relativeTransform":[[1.0,0.0,12.8981246948242],[0.0,1.0,33.4951934814453]],"size":{"x":115.88500213623,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":12.8981246948242,"sizeFraction":0.0},"top":{"pixelOffset":33.4951934814453,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.384999990463257,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dark rooms · expertise anxiety · purist rules · exclusion","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.92999982833862,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.277199993133545,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.27076721191406,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"710:5015":{"type":"TEXT","id":"710:5015","name":"Tension Text","absoluteBoundingBox":{"x":27125.5,"y":-14202.1552734375,"width":317.0,"height":238.0},"isolatedAbsoluteRenderBounds":{"x":27138.693359375,"y":-14190.369140625,"width":289.265625,"height":221.7138671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":317.0,"y":238.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,45,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46],"characters":"The Whitespace
\nCreating a new premium [South African] code - 
a way to make whisky feel confident, curious and culturally desirable — without making it feel less premium.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"46":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-It","fontStyle":"Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"45":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"44":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"43":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6661":{"type":"FRAME","id":"694:6661","name":"Whiskey Paradox","absoluteBoundingBox":{"x":27118.5,"y":-15973.0,"width":336.0,"height":1599.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-15973.0,"width":336.0,"height":1620.5},"relativeTransform":[[1.0,0.0,5.0],[0.0,1.0,12.0]],"size":{"x":336.0,"y":1599.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["705:4720","705:4648"]},"705:4652":{"type":"FRAME","id":"705:4652","name":"Challenge and opportunity","absoluteBoundingBox":{"x":27118.5,"y":-14886.5,"width":336.0,"height":534.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-14886.5,"width":336.0,"height":534.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-13.5]],"size":{"x":336.0,"y":534.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":22.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["705:4712","705:4716"]},"705:4716":{"type":"FRAME","id":"705:4716","name":"Frame 482866","absoluteBoundingBox":{"x":27118.5,"y":-14594.5,"width":336.0,"height":209.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-14594.5,"width":336.0,"height":209.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,292.0]],"size":{"x":336.0,"y":209.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["705:4642"]},"705:4720":{"type":"FRAME","id":"705:4720","name":"Frame 482867","absoluteBoundingBox":{"x":27118.5,"y":-15973.0,"width":336.0,"height":1078.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-15973.0,"width":336.0,"height":1106.453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":1078.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6662"]},"705:4604":{"type":"FRAME","id":"705:4604","name":"Context & Brief","absoluteBoundingBox":{"x":27113.5,"y":-17166.0,"width":341.0,"height":1145.0},"isolatedAbsoluteRenderBounds":{"x":27072.5,"y":-17166.0,"width":423.0,"height":1145.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,589.0]],"size":{"x":341.0,"y":1145.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","maxWidth":1280.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":41.0,"bottom":0.0,"left":41.0},"strokeWeight":41.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["705:4607","705:4605","705:4626"]},"705:4605":{"type":"FRAME","id":"705:4605","name":"Brief","absoluteBoundingBox":{"x":27113.5,"y":-16319.0,"width":341.0,"height":190.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-16319.0,"width":351.0,"height":198.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,847.0]],"size":{"x":341.0,"y":190.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":6.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"paddingTop":27.0,"paddingRight":10.0,"paddingBottom":27.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["705:4606"]},"705:4607":{"type":"TEXT","id":"705:4607","name":"Context The Centre of Intelligence team I led — six direct reports and myself — had just delivered a Spirits Consumer Trends & Forecast report: threats, opportunities and market signals across the category. Buried in it was a problem: whisky had the lowest popularity and the lowest related conversation of any spirit among younger audiences. The reason was not taste. It was perception. Whisky felt elitist. Exclusive. A dim-lit mahogany bar, leather wingbacks and polished shoes — that was the “vibe” people associated with the category, and it was the single most commonly cited negative sentiment around whisky in the data. As the Insights Manager, I identified the whitespace: if whisky wanted to appeal to younger audiences, it needed to tackle that perception head-on, with education, confidence-building and nurturing. Done correctly, it could become a genuine long-term asset for the company.
 “Like a whisky club, for example.”
","absoluteBoundingBox":{"x":27113.5,"y":-17154.0,"width":341.0,"height":820.0},"isolatedAbsoluteRenderBounds":{"x":27113.5234375,"y":-17141.43359375,"width":340.029296875,"height":775.8173828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":341.0,"y":820.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13],"characters":"Context\nThe Centre of Intelligence team I led — six direct reports and myself — had just delivered a Spirits Consumer Trends & Forecast report: threats, opportunities and market signals across the category.\nBuried in it was a problem: whisky had the lowest popularity and the lowest related conversation of any spirit among younger audiences.\nThe reason was not taste. It was perception.\nWhisky felt elitist. Exclusive. A dim-lit mahogany bar, leather wingbacks and polished shoes — that was the “vibe” people associated with the category, and it was the single most commonly cited negative sentiment around whisky in the data.\nAs the Insights Manager, I identified the whitespace: if whisky wanted to appeal to younger audiences, it needed to tackle that perception head-on, with education, confidence-building and nurturing. Done correctly, it could become a genuine long-term asset for the company.
\n“Like a whisky club, for example.”
","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6857","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6642":{"type":"FRAME","id":"694:6642","name":"Title, Role, Focuss","absoluteBoundingBox":{"x":27111.5,"y":-17745.0,"width":345.0,"height":543.0},"isolatedAbsoluteRenderBounds":{"x":27111.35546875,"y":-17745.0,"width":345.14453125,"height":543.0},"relativeTransform":[[1.0,0.0,-2.0],[0.0,1.0,10.0]],"size":{"x":345.0,"y":543.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":7.0,"counterAxisSizingMode":"FIXED","children":["694:6643","694:6644"]},"694:6643":{"type":"TEXT","id":"694:6643","name":"Dash & Dram Whiskey Club","absoluteBoundingBox":{"x":27111.5,"y":-17745.0,"width":345.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":27112.65234375,"y":-17738.056640625,"width":330.1640625,"height":62.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":345.0,"y":74.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dash & Dram Whiskey Club","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":25.0,"style":{"styleIdForText":"StyleId:390:46545","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBold","fontStyle":"SemiBold","paragraphSpacing":25.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:46545","fontSize":64.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:46545","fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:46545","paragraphSpacing":25.0,"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13202":{"mainComponentId":"849:12773","type":"INSTANCE","id":"849:13202","name":"Nav Bar","absoluteBoundingBox":{"x":27096.5,"y":-18096.0,"width":375.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":27096.5,"y":-18096.0,"width":375.0,"height":108.0},"relativeTransform":[[1.0,0.0,7.5],[0.0,1.0,0.0]],"size":{"x":375.0,"y":108.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":13.0,"paddingRight":64.0,"paddingBottom":24.0,"paddingLeft":16.0,"layoutMode":"VERTICAL","itemSpacing":23.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["I849:13202;849:12754","I849:13202;849:12755"],"componentSetId":"849:12776","componentProperties":{"Property 1":{"value":"Phone","type":"VARIANT","boundVariables":{}}},"overrides":[]},"714:5372":{"type":"IMAGE","id":"714:5372","name":"Ellipse 6","absoluteBoundingBox":{"x":27294.208984375,"y":-11331.517578125,"width":36.629997253418,"height":36.629997253418},"isolatedAbsoluteRenderBounds":{"x":27292.26171875,"y":-11331.517578125,"width":42.50390625,"height":42.537109375},"relativeTransform":[[1.0,0.0,160.709838867188],[0.0,1.0,18.4798622131348]],"size":{"x":36.629997253418,"y":36.629997253418},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"139ba795f00fe74d2e980032dc4fed14f116c5d5","imageTransform":[[1.0,0.0,0.00239234417676926],[0.0,0.796407163143158,0.00108873064164072]],"originalImageWidth":399,"originalImageHeight":501,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":160.709838867188,"sizeFraction":0.0},"top":{"pixelOffset":18.4798622131348,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"56b8982675795786bc3bdd892cecf32cbda01b5b"},"849:9182":{"mainComponentId":"849:8055","type":"INSTANCE","id":"849:9182","name":"Footer","absoluteBoundingBox":{"x":26191.0,"y":3456.0,"width":839.0,"height":653.0},"isolatedAbsoluteRenderBounds":{"x":26191.0,"y":3456.0,"width":839.0,"height":653.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,21552.0]],"size":{"x":839.0,"y":653.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":48.0,"paddingRight":72.0,"paddingBottom":13.0,"paddingLeft":72.0,"layoutMode":"VERTICAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:9182;849:7915","I849:9182;849:7947"],"componentSetId":"849:8057","componentProperties":{"Size":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":839.0,"y":653.0}},"componentId":"849:8055"}]},"739:5611":{"type":"TEXT","id":"739:5611","name":"4.8k+ unique visitors
in 48 hours","absoluteBoundingBox":{"x":27127.5,"y":6475.23828125,"width":94.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":27126.955078125,"y":6478.72607421875,"width":89.73046875,"height":53.30029296875},"relativeTransform":[[1.0,0.0,4.0],[0.0,1.0,12.5]],"size":{"x":94.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[212,212,212,212,212,212,212,215,215,215,215,215,215,215,215,215,215,215,215,215,215,215,209,214,214,214,214,214,214,214,214,214,214,214],"characters":"4.8k+ \nunique visitors
in 48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"215":{"fontSize":12.0,"lineHeightPx":16.3199996948242,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"212":{"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"214":{"fontSize":18.0,"lineHeightPx":19.6200008392334,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"668:7976":{"type":"RECTANGLE","id":"668:7976","name":"Rectangle 1","absoluteBoundingBox":{"x":39819.19921875,"y":24587.19921875,"width":16.7999992370605,"height":54.4000015258789},"isolatedAbsoluteRenderBounds":{"x":39819.19921875,"y":24587.19921875,"width":16.80078125,"height":54.400390625},"relativeTransform":[[1.0,0.0,1179.19995117188],[0.0,1.0,423.200012207031]],"size":{"x":16.7999992370605,"y":54.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1179.19995117188,"sizeFraction":0.0},"top":{"pixelOffset":423.200012207031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"668:7989":{"type":"SVG","id":"668:7989","name":"Ellipse 4","absoluteBoundingBox":{"x":39824.95703125,"y":25246.361328125,"width":36.0,"height":42.7199974060059},"isolatedAbsoluteRenderBounds":{"x":39824.95703125,"y":25246.361328125,"width":36.0,"height":42.720703125},"relativeTransform":[[1.0,0.0,734.880004882812],[0.0,1.0,204.960021972656]],"size":{"x":36.0,"y":42.7199974060059},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":734.880004882812,"sizeFraction":0.0},"top":{"pixelOffset":204.960021972656,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"6d5c9e58c011df6ffecd1a10b428bf2865ee3c0d"},"850:13439":{"type":"FRAME","id":"850:13439","name":"Segmentation section 1","absoluteBoundingBox":{"x":27113.5,"y":-1997.76171875,"width":341.0,"height":528.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-1997.76171875,"width":341.0,"height":528.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,587.0]],"size":{"x":341.0,"y":528.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["850:13440"]},"722:5111":{"type":"RECTANGLE","id":"722:5111","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27139.0,"y":4382.23828125,"width":290.0,"height":161.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27136.400390625,"y":4380.13818359375,"width":304.19921875,"height":175.2001953125},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,225.0]],"size":{"x":290.0,"y":161.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0daf80a60bee405a8cd5c9f52a96414c209f678b","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.5,"y":5.0},"radius":5.59999990463257,"spread":1.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"722:5095":{"type":"RECTANGLE","id":"722:5095","name":"Circular Member Engagement 2","absoluteBoundingBox":{"x":27121.5,"y":1278.927734375,"width":264.0,"height":145.965209960938},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27116.30078125,"y":1274.72778320312,"width":292.3984375,"height":174.365112304688},"relativeTransform":[[1.0,0.0,8.0],[0.0,1.0,73.689453125]],"size":{"x":264.0,"y":145.965209960938},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"efdf65d4a1a29ab7db6979635e00cbe845887fe1","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":8.0,"sizeFraction":0.0},"top":{"pixelOffset":73.689453125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"850:13437":{"type":"FRAME","id":"850:13437","name":"Segmentation carousel","absoluteBoundingBox":{"x":27113.5,"y":-2323.76171875,"width":359.0,"height":311.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-2323.76171875,"width":359.0,"height":311.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,229.0]],"size":{"x":359.0,"y":311.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13438"]},"486:97315":{"type":"COMPONENT","id":"486:97315","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Small, State=Default","absoluteBoundingBox":{"x":18457.87890625,"y":15012.677734375,"width":86.2400054931641,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":18457.87890625,"y":15012.677734375,"width":86.240234375,"height":21.9521484375},"relativeTransform":[[1.0,0.0,679.879638671875],[0.0,1.0,1605.67810058594]],"size":{"x":86.2400054931641,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":679.879638671875,"sizeFraction":0.0},"top":{"pixelOffset":1605.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-0.783999979496002,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97316","486:97317"],"componentSetId":"159:1676"},"694:6533":{"type":"FRAME","id":"694:6533","name":"Case Study Dash & Dram","absoluteBoundingBox":{"x":26191.0,"y":-18096.0,"width":834.0,"height":21552.0},"isolatedAbsoluteRenderBounds":{"x":26191.0,"y":-18096.0,"width":834.0,"height":21552.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":834.0,"y":21552.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.11315071582794,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:13201","694:6540","694:6541"]},"694:6541":{"type":"FRAME","id":"694:6541","name":"Main Body Text","absoluteBoundingBox":{"x":26191.0,"y":-17617.0,"width":834.0,"height":14685.0},"isolatedAbsoluteRenderBounds":{"x":25968.0,"y":-17617.0,"width":1280.0,"height":20775.056640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,479.0]],"size":{"x":834.0,"y":14685.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":15.0,"paddingRight":15.0,"paddingBottom":15.0,"paddingLeft":15.0,"layoutMode":"VERTICAL","itemSpacing":11.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6542"]},"694:6542":{"type":"FRAME","id":"694:6542","name":"Header + Explanation","absoluteBoundingBox":{"x":26224.0,"y":-17602.0,"width":768.0,"height":16689.0},"isolatedAbsoluteRenderBounds":{"x":25968.0,"y":-17602.0,"width":1280.0,"height":20760.056640625},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,15.0]],"size":{"x":768.0,"y":16689.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":768.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.0,"paddingRight":18.0,"paddingBottom":4.0,"paddingLeft":18.0,"layoutMode":"VERTICAL","itemSpacing":52.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6543","705:4600","694:6561","710:4992","850:13730","707:4737","725:5337","715:7918","746:6716","739:5592","715:7973"]},"715:7973":{"type":"FRAME","id":"715:7973","name":"END OF PAGE NAVIGATION","absoluteBoundingBox":{"x":25968.0,"y":3118.65625,"width":1280.0,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":25968.0,"y":3118.65625,"width":1280.0,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,-256.0],[0.0,1.0,20720.65625]],"size":{"x":1280.0,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["715:7974","715:7975","715:7977","715:7979"]},"715:7979":{"type":"FRAME","id":"715:7979","name":"Frame 482794","absoluteBoundingBox":{"x":26832.80078125,"y":3118.65625,"width":117.599998474121,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26832.80078125,"y":3118.65625,"width":117.599998474121,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,864.800048828125],[0.0,1.0,0.0]],"size":{"x":117.599998474121,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97249},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["715:7980"]},"715:7978":{"mainComponentId":"486:97259","type":"INSTANCE","id":"715:7978","name":"Button","absoluteBoundingBox":{"x":26651.19921875,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26651.19921875,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97529},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":694,"localID":6432},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","simpleLink":true,"connectionURL":"/dashanddram"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I715:7978;486:97260","I715:7978;486:97261"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97529},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":694,"localID":6432},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","simpleLink":true,"connectionURL":"/dashanddram"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:97259"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97259"}]},"849:9183":{"mainComponentId":"849:8054","type":"INSTANCE","id":"849:9183","name":"Footer","absoluteBoundingBox":{"x":27089.0,"y":7137.0,"width":392.0,"height":839.0},"isolatedAbsoluteRenderBounds":{"x":27089.0,"y":7137.0,"width":392.0,"height":839.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,25233.0]],"size":{"x":392.0,"y":839.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"VERTICAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:9183;849:7985","I849:9183;849:8017"],"componentSetId":"849:8057","componentProperties":{"Size":{"value":"Phone","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":392.0,"y":839.0}},"componentId":"849:8054"}]},"850:13452":{"type":"FRAME","id":"850:13452","name":"The Trend Adopter","absoluteBoundingBox":{"x":27092.5,"y":-5567.76171875,"width":383.0,"height":206.0},"isolatedAbsoluteRenderBounds":{"x":27092.5,"y":-5567.76171875,"width":383.0,"height":206.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.0,"y":206.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13453","850:13454","850:13455"]},"715:7975":{"type":"FRAME","id":"715:7975","name":"Frame 482792","absoluteBoundingBox":{"x":26469.599609375,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26469.599609375,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,501.600006103516],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97241},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["715:7976"]},"715:7976":{"mainComponentId":"486:97262","type":"INSTANCE","id":"715:7976","name":"Button","absoluteBoundingBox":{"x":26469.599609375,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26469.599609375,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":3.5,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I715:7976;486:97263","I715:7976;486:97264"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97262"},{"key":["Next Case Study0"],"value":{"characterStyleOverrides":[],"characters":"Wild Space","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:97262"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97262"}]},"849:7803":{"type":"FRAME","id":"849:7803","name":"Links","absoluteBoundingBox":{"x":38295.0,"y":-13417.5,"width":105.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38295.0,"y":-13417.5,"width":105.0,"height":24.0},"relativeTransform":[[1.0,0.0,705.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:7805"]},"715:7974":{"mainComponentId":"486:97256","type":"INSTANCE","id":"715:7974","name":"Button","absoluteBoundingBox":{"x":26265.599609375,"y":3118.65625,"width":154.0,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26265.599609375,"y":3118.65625,"width":154.0,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,297.600006103516],[0.0,1.0,0.0]],"size":{"x":154.0,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103626},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97265},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":784,"localID":4517},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/heineken1pd"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-1.39999997615814,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I715:7974;486:97257","I715:7974;486:97258"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":486,"localID":103626},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97265},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":784,"localID":4517},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/heineken1pd"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":81731},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":482,"localID":2925},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:97256"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:97256"},{"key":["Previous Case Study0"],"value":{"characterStyleOverrides":[],"characters":"Heineken","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:97256"}]},"486:97312":{"type":"COMPONENT","id":"486:97312","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Small, State=Default","absoluteBoundingBox":{"x":18462.15234375,"y":14853.677734375,"width":73.6959991455078,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":18462.15234375,"y":14853.677734375,"width":73.6959991455078,"height":21.9521484375},"relativeTransform":[[1.0,0.0,684.152404785156],[0.0,1.0,1446.67810058594]],"size":{"x":73.6959991455078,"y":21.9519996643066},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":684.152404785156,"sizeFraction":0.0},"top":{"pixelOffset":1446.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103627},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97321},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":2.35199999809265,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97313","486:97314"],"componentSetId":"159:1676"},"849:7934":{"type":"FRAME","id":"849:7934","name":"Links","absoluteBoundingBox":{"x":39219.0,"y":-13512.5,"width":228.0,"height":149.0},"isolatedAbsoluteRenderBounds":{"x":39219.0,"y":-13512.5,"width":228.0,"height":149.0},"relativeTransform":[[1.0,0.0,173.0],[0.0,1.0,0.0]],"size":{"x":228.0,"y":149.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:7935","849:7936","849:7937","849:7938"]},"739:5592":{"type":"FRAME","id":"739:5592","name":"Results","absoluteBoundingBox":{"x":26242.0,"y":2722.17578125,"width":732.0,"height":344.47998046875},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":2722.17578125,"width":732.0,"height":344.47998046875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,20324.17578125]],"size":{"x":732.0,"y":344.47998046875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":3.0,"paddingRight":9.0,"paddingBottom":18.0,"paddingLeft":12.0,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisSizingMode":"FIXED","children":["739:5593","739:5594","739:5595","739:5605"]},"739:5605":{"type":"TEXT","id":"739:5605","name":"The work earned a promotion to Senior Brand Strategist across Hoorah Group's portfolio and Heineken Beverages. Dash & Dram continues to operate as an active, trading community — proof, beyond the launch spike, that the strategy had enough substance to sustain a brand, not just open one.","absoluteBoundingBox":{"x":26254.0,"y":2878.65576171875,"width":711.0,"height":170.0},"isolatedAbsoluteRenderBounds":{"x":26254.34375,"y":2886.82177734375,"width":694.23828125,"height":156.5078125},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,156.479995727539]],"size":{"x":711.0,"y":170.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10],"characters":"The work earned a promotion to Senior Brand Strategist across Hoorah Group's portfolio and Heineken Beverages.\nDash & Dram continues to operate as an active, trading community — proof, beyond the launch spike, that the strategy had enough substance to sustain a brand, not just open one.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"10":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"739:5595":{"type":"FRAME","id":"739:5595","name":"Frame 482790","absoluteBoundingBox":{"x":26254.0,"y":2800.17578125,"width":711.0,"height":68.4799957275391},"isolatedAbsoluteRenderBounds":{"x":26254.0,"y":2800.17578125,"width":711.0,"height":74.561279296875},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,78.0]],"size":{"x":711.0,"y":68.4799957275391},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.64000004529953,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":72.3199996948242,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["739:5596","739:5598","739:5600","739:5679"]},"739:5600":{"type":"FRAME","id":"739:5600","name":"Frame 482763","absoluteBoundingBox":{"x":26711.900390625,"y":2800.17578125,"width":161.279998779297,"height":68.4799957275391},"isolatedAbsoluteRenderBounds":{"x":26711.900390625,"y":2800.17578125,"width":161.279998779297,"height":73.51220703125},"relativeTransform":[[1.0,0.0,457.900024414062],[0.0,1.0,0.0]],"size":{"x":161.279998779297,"y":68.4799957275391},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5601"]},"739:5601":{"type":"TEXT","id":"739:5601","name":"20% conversion 
rate","absoluteBoundingBox":{"x":26753.041015625,"y":2794.41577148438,"width":79.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":26751.455078125,"y":2803.28540039062,"width":80.302734375,"height":70.402587890625},"relativeTransform":[[1.0,0.0,41.1400032043457],[0.0,1.0,-5.76000261306763]],"size":{"x":79.0,"y":80.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.02400004863739},"radius":2.04800009727478,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[211,211,211,211,210,210,210,210,210,210,210,210,210,210,210,210,210,210,210,210,209],"characters":"20%\nconversion 
rate ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":25.6000003814697,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0577239990234,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"211":{"fontSize":39.4199981689453,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"210":{"fontSize":15.3999996185303,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"209":{"fontSize":15.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"739:5599":{"type":"TEXT","id":"739:5599","name":"832 sign-ups in 
48 hours","absoluteBoundingBox":{"x":26536.5,"y":2792.095703125,"width":82.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":26535.30859375,"y":2801.15844726562,"width":78.568359375,"height":73.57861328125},"relativeTransform":[[1.0,0.0,21.0799961090088],[0.0,1.0,-8.07999801635742]],"size":{"x":82.0,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.394240021705627,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.788480043411255},"radius":1.57696008682251,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[208,208,208,208,210,210,210,210,210,210,210,210,210,210,210,209,209,209,209,209,209,209,209,209,209],"characters":"832\nsign-ups in 
48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.7119998931885,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.9144477844238,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"210":{"fontSize":15.3999996185303,"lineHeightPx":16.7859992980957,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":19.7119998931885,"lineHeightPx":21.4860801696777,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"208":{"fontSize":39.423999786377,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"739:5596":{"type":"FRAME","id":"739:5596","name":"Frame 482762","absoluteBoundingBox":{"x":26345.8203125,"y":2800.17578125,"width":97.2799987792969,"height":67.8400039672852},"isolatedAbsoluteRenderBounds":{"x":26334.4375,"y":2800.17578125,"width":108.662811279297,"height":70.8212890625},"relativeTransform":[[1.0,0.0,91.8200073242188],[0.0,1.0,0.0]],"size":{"x":97.2799987792969,"y":67.8400039672852},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5597"]},"739:5593":{"type":"TEXT","id":"739:5593","name":"Proof","absoluteBoundingBox":{"x":26254.0,"y":2725.17578125,"width":711.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":26254.9375,"y":2728.94140625,"width":52.92578125,"height":15.44921875},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,3.0]],"size":{"x":711.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Proof","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"746:6716":{"type":"FRAME","id":"746:6716","name":"Roles of brands explained","absoluteBoundingBox":{"x":26242.0,"y":2598.17578125,"width":732.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":2598.17578125,"width":732.0,"height":72.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,20200.17578125]],"size":{"x":732.0,"y":72.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":36.0,"primaryAxisSizingMode":"FIXED","children":["746:6738"]},"720:4818":{"type":"FRAME","id":"720:4818","name":"GTM Section 6","absoluteBoundingBox":{"x":26242.0,"y":1623.1767578125,"width":732.0,"height":911.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":1623.1767578125,"width":732.0,"height":911.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10943.0]],"size":{"x":732.0,"y":911.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["720:4820","720:4819"]},"720:4820":{"type":"FRAME","id":"720:4820","name":"GTM Section 6 Image","absoluteBoundingBox":{"x":26256.0,"y":1623.1767578125,"width":704.0,"height":428.0},"isolatedAbsoluteRenderBounds":{"x":26256.0,"y":1623.1767578125,"width":704.0,"height":428.0},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,0.0]],"size":{"x":704.0,"y":428.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["720:4821"]},"720:4794":{"type":"FRAME","id":"720:4794","name":"GTM Section 5","absoluteBoundingBox":{"x":26242.0,"y":597.1767578125,"width":732.0,"height":1013.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":597.1767578125,"width":732.0,"height":1013.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9917.0]],"size":{"x":732.0,"y":1013.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["720:4795","720:4796","735:5555"]},"735:5555":{"type":"FRAME","id":"735:5555","name":"Frame 482887","absoluteBoundingBox":{"x":26242.0,"y":1378.1767578125,"width":732.0,"height":232.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":1378.1767578125,"width":732.0,"height":232.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,781.0]],"size":{"x":732.0,"y":232.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["722:5122"]},"722:5122":{"type":"TEXT","id":"722:5122","name":"GTM Section 5 conclusion","absoluteBoundingBox":{"x":26242.0,"y":1378.1767578125,"width":732.0,"height":232.0},"isolatedAbsoluteRenderBounds":{"x":26249.9140625,"y":1386.4658203125,"width":715.5078125,"height":214.939453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":232.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,38,38,38,38,38,38,38,38,38,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,38,38,38,38,38,38,38,38,38,38,38,38,38,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,38,38,38,38,38,38,38,38,38,38,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,38,38,38,38,38,38,38],"characters":"The content architecture supported that loop through four jobs:\nEducate — meet members at their actual level of whisky knowledge.
Encourage — make the benefits of membership clear enough to support sign-up.
Intrigue — make events and experiences feel desirable without making the Society feel closed.
Engage — use community management and shareable content to turn members into advocates.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"38":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4796":{"type":"FRAME","id":"720:4796","name":"GTM Section 5 Content Slides","absoluteBoundingBox":{"x":26242.0,"y":1090.1767578125,"width":732.0,"height":275.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":1090.1767578125,"width":732.0,"height":275.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,493.0]],"size":{"x":732.0,"y":275.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.24499998986721,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":3.18499970436096,"paddingLeft":3.18499970436096,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["722:5118","720:4798"]},"722:5102":{"type":"RECTANGLE","id":"722:5102","name":"Circular Member Engagement 2","absoluteBoundingBox":{"x":26715.095703125,"y":1129.66540527344,"width":152.389999389648,"height":84.2562103271484},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26713.822265625,"y":1128.63635253906,"width":159.34765625,"height":91.2142333984375},"relativeTransform":[[1.0,0.0,469.910034179688],[0.0,1.0,16.2552223205566]],"size":{"x":152.389999389648,"y":84.2562103271484},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"81261cd7ff4043fc52f0cb70b9a3d3efca85669d","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.24499998986721,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":2.20499992370605,"y":2.45000004768372},"radius":2.74399995803833,"spread":0.73499995470047,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.90000009536743,4.90000009536743,4.90000009536743,4.90000009536743],"cornerRadius":4.90000009536743},"739:5594":{"type":"TEXT","id":"739:5594","name":"The launch validated the strategy:","absoluteBoundingBox":{"x":26254.0,"y":2759.17578125,"width":711.0,"height":31.0},"isolatedAbsoluteRenderBounds":{"x":26254.439453125,"y":2767.67578125,"width":277.818359375,"height":17.384765625},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,37.0]],"size":{"x":711.0,"y":31.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The launch validated the strategy: ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4513":{"type":"FRAME","id":"718:4513","name":"GTM Section 3","absoluteBoundingBox":{"x":26242.0,"y":-1445.8232421875,"width":732.0,"height":1117.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-1445.8232421875,"width":732.0,"height":1117.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7874.0]],"size":{"x":732.0,"y":1117.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["722:5090","722:5082"]},"714:5383":{"type":"SVG","id":"714:5383","name":"Line 5","absoluteBoundingBox":{"x":27229.859375,"y":-11182.357421875,"width":159.720001220703,"height":1.39631665661e-05},"isolatedAbsoluteRenderBounds":{"x":27229.859375,"y":-11182.6875,"width":159.720703125,"height":0.330078125},"relativeTransform":[[1.0,-8.74227765734759e-08,96.3598403930664],[8.74227765734759e-08,1.0,167.63996887207]],"size":{"x":159.720001220703,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":96.3598403930664,"sizeFraction":0.0},"top":{"pixelOffset":167.63996887207,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"175021e4206b8929abe99555a2d424f1c90a7d68"},"722:5082":{"type":"TEXT","id":"722:5082","name":"GTM Section 3 conclusion","absoluteBoundingBox":{"x":26242.0,"y":-483.8232421875,"width":732.0,"height":155.0},"isolatedAbsoluteRenderBounds":{"x":26242.439453125,"y":-475.3232421875,"width":724.380859375,"height":141.173828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,962.0]],"size":{"x":732.0,"y":155.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The paid acquisition plan was designed around a warm-start data strategy. Each partner brand contributed its existing first-party audience data to an approved merger plan, creating the foundation for one unified Society audience asset. Lookalike audiences could then be built outward from those warmer audience pools using the fused persona profiles.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4515":{"type":"FRAME","id":"718:4515","name":"GTM Section 3 Images","absoluteBoundingBox":{"x":26274.0,"y":-1445.8232421875,"width":668.0,"height":541.0},"isolatedAbsoluteRenderBounds":{"x":26274.0,"y":-1445.8232421875,"width":668.0,"height":541.0},"relativeTransform":[[1.0,0.0,32.0],[0.0,1.0,0.0]],"size":{"x":668.0,"y":541.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["718:4516","718:4517","722:5094"]},"849:7922":{"type":"TEXT","id":"849:7922","name":"Instagram","absoluteBoundingBox":{"x":39179.5,"y":-13620.0,"width":62.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39180.4375,"y":-13614.1015625,"width":59.36328125,"height":12.28125},"relativeTransform":[[1.0,0.0,133.5],[0.0,1.0,8.0]],"size":{"x":62.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4517":{"type":"TEXT","id":"718:4517","name":"The audience strategy shaped who we reached, where we reached them, and what each message needed to do.","absoluteBoundingBox":{"x":26292.0,"y":-962.5537109375,"width":620.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":26312.419921875,"y":-958.5537109375,"width":578.05078125,"height":36.453125},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,483.26953125]],"size":{"x":620.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-15.73046875,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The audience strategy shaped who we reached, where we reached them, and what each message needed to do.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96953":{"type":"COMPONENT","id":"486:96953","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black, Size=Large, State=Default","absoluteBoundingBox":{"x":18380.0,"y":14320.0,"width":220.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18380.0,"y":14320.0,"width":220.0,"height":56.0},"relativeTransform":[[1.0,0.0,602.0],[0.0,1.0,913.0]],"size":{"x":220.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":602.0,"sizeFraction":0.0},"top":{"pixelOffset":913.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96955","486:96954"],"componentSetId":"159:1676"},"718:4516":{"type":"RECTANGLE","id":"718:4516","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":26307.0,"y":-1395.853515625,"width":423.0,"height":234.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26301.80078125,"y":-1400.05346679688,"width":451.3984375,"height":262.39990234375},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,49.9697265625]],"size":{"x":423.0,"y":234.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fe326b910dd1c67d1ac97b2043affb413cec9897","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":33.0,"sizeFraction":0.0},"top":{"pixelOffset":49.9697265625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"748:6872":{"type":"TEXT","id":"748:6872","name":"Naturally local sophistication","absoluteBoundingBox":{"x":25468.0,"y":-14372.5,"width":313.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":25495.64453125,"y":-14367.333984375,"width":257.74609375,"height":17.5166015625},"relativeTransform":[[1.0,0.0,474.5],[0.0,1.0,36.5]],"size":{"x":313.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-23.5,"sizeFraction":1.0},"top":{"pixelOffset":36.5,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Naturally local sophistication","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6910","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13583":{"type":"FRAME","id":"850:13583","name":"The Conscious Connector","absoluteBoundingBox":{"x":24756.5,"y":-3806.0,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":24756.5,"y":-3806.0,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13584","850:13585","850:13586"]},"718:4726":{"type":"FRAME","id":"718:4726","name":"GTM Section 2 - Convert","absoluteBoundingBox":{"x":26255.0,"y":-2932.8232421875,"width":706.0,"height":1474.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-2932.8232421875,"width":706.0,"height":1474.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,6387.0]],"size":{"x":706.0,"y":1474.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["715:7926","722:5009","722:5013"]},"157:4047":{"type":"TEXT","id":"157:4047","name":"Body/18px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":66.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":66.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":66.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":8.0,"letterSpacing":0.16,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5200":{"type":"TEXT","id":"725:5200","name":"Consumer Insights","absoluteBoundingBox":{"x":26653.38671875,"y":-10873.548828125,"width":25.3344306945801,"height":8.6081657409668},"isolatedAbsoluteRenderBounds":{"x":26656.640625,"y":-10873.6455078125,"width":18.939453125,"height":8.1083984375},"relativeTransform":[[1.0,5.0206925036433e-17,26.9090270996094],[0.0,1.0,161.451538085938]],"size":{"x":25.3344306945801,"y":8.6081657409668},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":26.9090270996094,"sizeFraction":0.0},"top":{"pixelOffset":161.451538085938,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Consumer Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":4.6080002784729,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":4.23936033248901,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"715:7922":{"type":"FRAME","id":"715:7922","name":"GTM Section 1","absoluteBoundingBox":{"x":26255.0,"y":-3891.8232421875,"width":706.0,"height":837.0},"isolatedAbsoluteRenderBounds":{"x":26254.349609375,"y":-3891.8232421875,"width":706.650390625,"height":837.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,5428.0]],"size":{"x":706.0,"y":837.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["715:7923","715:8021","850:13818"]},"722:5001":{"type":"TEXT","id":"722:5001","name":"Member acqusition explained","absoluteBoundingBox":{"x":26255.0,"y":-1781.8232421875,"width":706.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":26255.03515625,"y":-1773.6572265625,"width":704.033203125,"height":169.0625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,658.0]],"size":{"x":706.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,0,0,0,0,32,32,32,32,32,32,32,32,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32,32],"characters":"At research, the Society had to be easy to find and instantly different.
At verification, credibility had to be visible through testimonials, leadership features and recognisable members.
At decision, membership options had to map clearly to different audience needs.
At sign-up, the questions had to feed the CRM logic that would shape future communication.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"32":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"715:7926":{"type":"TEXT","id":"715:7926","name":"Convert text","absoluteBoundingBox":{"x":26255.0,"y":-2932.8232421875,"width":706.0,"height":480.0},"isolatedAbsoluteRenderBounds":{"x":26255.34375,"y":-2925.6572265625,"width":697.658203125,"height":466.5166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":706.0,"y":480.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[37,37,37,37,37,37,37,37,37,37,37,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41],"characters":"1. Convert\nFrom motivation to membership\nThe system translated audience motivation into sign-up confidence.\nThe segmentation work had already defined the four motivations. The go-to-market challenge was turning those motivations into a membership journey that felt personally relevant without splitting the Society into separate clubs.\nThe answer was one Society with multiple doors in.\nThe acquisition journey was mapped around what the Society could control and what only the prospective member could decide. Research and verification were ours to influence: SEO, website clarity, social proof, featured members, testimonials, membership details and a clear differentiating factor. Decision and commitment belonged to the individual.\nThat distinction shaped the journey.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"41":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13670":{"type":"TEXT","id":"850:13670","name":"Go-to-market & Membership System: 
A membership-powered growth loop","absoluteBoundingBox":{"x":26225.5,"y":-2932.8232421875,"width":765.0,"height":75.0},"isolatedAbsoluteRenderBounds":{"x":26225.5,"y":-2932.8232421875,"width":765.0,"height":75.0},"relativeTransform":[[1.0,0.0,-16.5],[0.0,1.0,6387.0]],"size":{"x":765.0,"y":75.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market & Membership System: 
A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"110:132":{"type":"TEXT","id":"110:132","name":"Case Studies/Insights/Insights body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":6.39999914169312,"width":20.3422508239746,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":120.83332824707,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13549":{"type":"FRAME","id":"850:13549","name":"Primary post launch","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":341.0,"height":1677.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":341.0,"height":1677.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1677.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13550","850:13556"]},"720:4772":{"type":"FRAME","id":"720:4772","name":"GTM section 4 GTM Framework","absoluteBoundingBox":{"x":26242.0,"y":-315.8232421875,"width":732.0,"height":484.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-315.8232421875,"width":732.0,"height":484.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":484.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["720:4773","720:4774"]},"850:13556":{"type":"FRAME","id":"850:13556","name":"Conscious connectors","absoluteBoundingBox":{"x":26218.0,"y":-4786.8232421875,"width":389.0,"height":1028.0},"isolatedAbsoluteRenderBounds":{"x":26218.0,"y":-4786.8232421875,"width":389.0,"height":1028.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,800.0]],"size":{"x":389.0,"y":1028.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13557","850:13561"]},"850:13557":{"type":"FRAME","id":"850:13557","name":"The Conscious Connector","absoluteBoundingBox":{"x":26239.5,"y":-4786.8232421875,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":26239.5,"y":-4786.8232421875,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13558","850:13559","850:13560"]},"850:13550":{"type":"FRAME","id":"850:13550","name":"Conoisseurs","absoluteBoundingBox":{"x":26218.0,"y":-5586.8232421875,"width":389.0,"height":924.0},"isolatedAbsoluteRenderBounds":{"x":26218.0,"y":-5586.8232421875,"width":640.0,"height":924.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":924.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13551","850:13555"]},"850:13555":{"type":"TEXT","id":"850:13555","name":"Conoisseur text","absoluteBoundingBox":{"x":26218.0,"y":-5299.8232421875,"width":389.0,"height":637.0},"isolatedAbsoluteRenderBounds":{"x":26218.140625,"y":-5284.4169921875,"width":386.9453125,"height":615.267578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":637.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:13313":{"key":"5fda08d62cea65ea36c4b48ba66742c494ebdd04","name":"Subheadings Case Studies","styleType":"TEXT","remote":true,"description":"","id":"849:13313","assetId":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"850:13375":{"type":"FRAME","id":"850:13375","name":"Primary at launch","absoluteBoundingBox":{"x":24759.0,"y":-4606.0,"width":1280.0,"height":958.0},"isolatedAbsoluteRenderBounds":{"x":24753.0,"y":-4606.0,"width":1293.0,"height":958.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":958.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13376","850:13382"]},"850:13551":{"type":"FRAME","id":"850:13551","name":"The Status Seeker","absoluteBoundingBox":{"x":26218.0,"y":-5586.8232421875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":26218.0,"y":-5586.8232421875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13552","850:13553","850:13554"]},"850:13554":{"type":"RECTANGLE","id":"850:13554","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26238.0,"y":-5450.22314453125,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26232.80078125,"y":-5454.42333984375,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"849:12773":{"type":"COMPONENT","id":"849:12773","name":"Property 1=Phone","absoluteBoundingBox":{"x":17559.0,"y":-5431.0,"width":375.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":17559.0,"y":-5431.0,"width":375.0,"height":108.0},"relativeTransform":[[1.0,0.0,2368.0],[0.0,1.0,20.0]],"size":{"x":375.0,"y":108.0},"fills":[],"constraintValues":{"left":{"pixelOffset":2368.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":13.0,"paddingRight":64.0,"paddingBottom":24.0,"paddingLeft":16.0,"layoutMode":"VERTICAL","itemSpacing":23.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:12754","849:12755"],"componentSetId":"849:12776"},"157:17520":{"type":"TEXT","id":"157:17520","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13552":{"type":"RECTANGLE","id":"850:13552","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26245.0,"y":-5587.22314453125,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26239.80078125,"y":-5591.42333984375,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13588":{"type":"FRAME","id":"850:13588","name":"Primary at launch","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":1280.0,"height":974.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":1280.0,"height":974.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":974.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13589","850:13595"]},"739:5677":{"type":"FRAME","id":"739:5677","name":"Frame 482764","absoluteBoundingBox":{"x":24786.5,"y":3614.0,"width":102.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":24786.5,"y":3614.0,"width":102.0,"height":82.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.5]],"size":{"x":102.0,"y":82.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5678"]},"850:13595":{"type":"FRAME","id":"850:13595","name":"Trend Adopters","absoluteBoundingBox":{"x":26910.0,"y":-5586.8232421875,"width":618.0,"height":863.0},"isolatedAbsoluteRenderBounds":{"x":26910.0,"y":-5586.8232421875,"width":619.0,"height":863.0},"relativeTransform":[[1.0,0.0,668.0],[0.0,1.0,0.0]],"size":{"x":618.0,"y":863.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13596","850:13600"]},"694:6540":{"mainComponentId":"663:4295","type":"INSTANCE","id":"694:6540","name":"In-case study tiles","absoluteBoundingBox":{"x":26246.0,"y":-18020.0,"width":724.0,"height":403.0},"isolatedAbsoluteRenderBounds":{"x":26246.0,"y":-18020.0,"width":724.0,"height":403.0},"relativeTransform":[[1.0,0.0,55.0],[0.0,1.0,76.0]],"size":{"x":724.0,"y":403.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":800.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.764528155326843,"left":0.0},"strokeWeight":0.764528155326843,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":36.6973495483398,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I694:6540;667:7859","I694:6540;667:7860"],"componentSetId":"389:38584","componentProperties":{},"overrides":[{"key":[],"value":{"maxHeight":null,"maxWidth":800.0,"size":{"x":724.0,"y":403.0}},"componentId":"663:4295"}]},"850:13600":{"type":"TEXT","id":"850:13600","name":"Trend adopter explanation","absoluteBoundingBox":{"x":26910.0,"y":-5251.8232421875,"width":618.0,"height":528.0},"isolatedAbsoluteRenderBounds":{"x":26910.140625,"y":-5237.4169921875,"width":614.37109375,"height":507.478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":618.0,"y":528.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,15,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"18":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13594":{"type":"TEXT","id":"850:13594","name":"Conoisseur text","absoluteBoundingBox":{"x":26236.0,"y":-5280.8232421875,"width":640.0,"height":451.0},"isolatedAbsoluteRenderBounds":{"x":26236.140625,"y":-5265.4169921875,"width":629.998046875,"height":429.2763671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,306.0]],"size":{"x":640.0,"y":451.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,14,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:4046":{"type":"TEXT","id":"157:4046","name":"Body/22px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":80.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13648":{"type":"FRAME","id":"850:13648","name":"The Conscious Connector","absoluteBoundingBox":{"x":26239.5,"y":-4786.8232421875,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":26239.5,"y":-4786.8232421875,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13649","850:13650","850:13651"]},"849:7996":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7996","name":"ArrowUpRight","absoluteBoundingBox":{"x":40163.0,"y":-13859.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":40163.0,"y":-13859.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,88.0],[0.0,1.0,8.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7996;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"850:13650":{"type":"RECTANGLE","id":"850:13650","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26399.349609375,"y":-4749.3232421875,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26393.109375,"y":-4754.36328125,"width":206.130859375,"height":131.68017578125},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"157:17612":{"type":"TEXT","id":"157:17612","name":"Body/14px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0751953125,"y":5.814453125,"width":16.9974212646484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13642":{"type":"FRAME","id":"850:13642","name":"The Status Seeker","absoluteBoundingBox":{"x":26218.0,"y":-5586.8232421875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":26218.0,"y":-5586.8232421875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13643","850:13644","850:13645"]},"850:13418":{"type":"FRAME","id":"850:13418","name":"Primary at launch","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":1598.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":1598.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":1598.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13419","850:13425"]},"850:13426":{"type":"FRAME","id":"850:13426","name":"The Conscious Connector","absoluteBoundingBox":{"x":26242.0,"y":-4839.8232421875,"width":732.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-4839.8232421875,"width":732.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":301.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13427","850:13428","850:13429"]},"715:7918":{"type":"FRAME","id":"715:7918","name":"Go-to-market + Engagement Model","absoluteBoundingBox":{"x":26242.0,"y":-9319.8232421875,"width":732.0,"height":11866.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-9319.8232421875,"width":732.0,"height":11866.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,8282.1767578125]],"size":{"x":732.0,"y":11866.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["715:7919","850:13762","850:13390","850:13399","850:13400","850:13415","850:13417","715:7922","850:13822","748:7027","850:13670","718:4726","718:4513","720:4770","720:4794","720:4818"]},"850:13420":{"type":"FRAME","id":"850:13420","name":"The Status Seeker","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":273.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":273.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":273.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13421","850:13422","850:13423"]},"850:13423":{"type":"RECTANGLE","id":"850:13423","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26447.0,"y":-5437.7998046875,"width":151.926620483398,"height":84.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26442.83984375,"y":-5441.15966796875,"width":174.646484375,"height":106.7197265625},"relativeTransform":[[1.0,0.0,205.0],[0.0,1.0,149.0234375]],"size":{"x":151.926620483398,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":205.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-39.9765625,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":7.20000028610229,"y":8.0},"radius":8.96000003814697,"spread":2.40000009536743,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0},"748:6889":{"type":"TEXT","id":"748:6889","name":"Imported Elitism","absoluteBoundingBox":{"x":27144.630859375,"y":-13925.1025390625,"width":108.569999694824,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":27171.2109375,"y":-13923.4287109375,"width":55.423828125,"height":6.740234375},"relativeTransform":[[1.0,0.0,16.7481250762939],[0.0,1.0,14.0529098510742]],"size":{"x":108.569999694824,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":16.7481250762939,"sizeFraction":0.0},"top":{"pixelOffset":14.0529098510742,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.384999990463257,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Imported Elitism","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.92999982833862,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.277199993133545,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.27076721191406,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17605":{"type":"TEXT","id":"157:17605","name":"Body/22px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.04296875,"y":6.994140625,"width":25.426326751709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13416":{"type":"TEXT","id":"850:13416","name":"Segmentation, Propositions & Messaging Explanation","absoluteBoundingBox":{"x":26247.5,"y":-5859.8232421875,"width":721.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":26247.693359375,"y":-5844.1044921875,"width":711.427734375,"height":234.509765625},"relativeTransform":[[1.0,0.0,5.5],[0.0,1.0,0.0]],"size":{"x":721.0,"y":260.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[2,2,2,2,2,2,2,2,2,2,2,2],"characters":"Post Launch\nConnoisseurs and Trend Adopters would move into a nurture and maintenance phase: retained, engaged and used to sharpen the experience through feedback, participation and CRM learning. \nStatus Seekers and Conscious Connectors would then become more efficient to reach, because the Society would no longer be asking them to imagine the community. They would be able to see it.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13401":{"type":"FRAME","id":"850:13401","name":"Primary at launch","absoluteBoundingBox":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":1210.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":1210.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":1210.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13402","850:13408"]},"850:13413":{"type":"TEXT","id":"850:13413","name":"Trend adopter explanation","absoluteBoundingBox":{"x":26242.0,"y":-6338.8232421875,"width":732.0,"height":369.0},"isolatedAbsoluteRenderBounds":{"x":26242.03515625,"y":-6334.3740234375,"width":717.380859375,"height":358.224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,217.0]],"size":{"x":732.0,"y":369.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36,36],"characters":"The Trend Adopter  
Growth engine | The relevance proof.

Younger, culturally connected and more likely to move between category waves — rum, gin, cocktails, whatever is currently gathering heat — they represented the larger untapped opportunity.\nThe pitch to them could not be “learn whisky tradition”. It had to be: South African whisky is the next thing, and you can be ahead of it.\nContent for this segment therefore had to lead with cultural currency, trend relevance, alternative serves and new experiences — not deep craft language from the first touchpoint.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"36":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"35":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"34":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6433":{"type":"FRAME","id":"694:6433","name":"Dash & Dram Desktop Frame","absoluteBoundingBox":{"x":24679.0,"y":-18096.0,"width":1448.0,"height":23079.0},"isolatedAbsoluteRenderBounds":{"x":24679.0,"y":-18096.0,"width":1448.0,"height":23079.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1448.0,"y":23079.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["694:6434","849:9181"]},"850:13412":{"type":"RECTANGLE","id":"850:13412","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26569.0,"y":-6460.0,"width":117.0,"height":64.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26563.80078125,"y":-6464.2001953125,"width":145.3984375,"height":92.400390625},"relativeTransform":[[1.0,0.0,327.0],[0.0,1.0,95.8232421875]],"size":{"x":117.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d12c2e89af10a811d8ba08670fc488162ed175b1","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-288.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-23.1767578125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13411":{"type":"RECTANGLE","id":"850:13411","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26635.0,"y":-6529.0,"width":117.0,"height":66.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26629.80078125,"y":-6533.2001953125,"width":145.3984375,"height":94.400390625},"relativeTransform":[[1.0,0.0,393.0],[0.0,1.0,26.8232421875]],"size":{"x":117.0,"y":66.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9212598823b1b3a8995a99082fb5091718bd6fae","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-222.0,"sizeFraction":1.0},"top":{"pixelOffset":26.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13528":{"type":"RECTANGLE","id":"850:13528","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24755.0,"y":-4469.39990234375,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24749.80078125,"y":-4473.60009765625,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13410":{"type":"RECTANGLE","id":"850:13410","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26458.0,"y":-6501.0,"width":111.0,"height":82.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26452.80078125,"y":-6505.2001953125,"width":139.3984375,"height":110.400390625},"relativeTransform":[[1.0,0.0,216.0],[0.0,1.0,54.8232421875]],"size":{"x":111.0,"y":82.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"dacd8c13d815caadd1055267d69f80f20fe8f685","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":216.0,"sizeFraction":0.0},"top":{"pixelOffset":54.8232421875,"sizeFraction":0.0},"bottom":{"pixelOffset":-46.1767578125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13406":{"type":"RECTANGLE","id":"850:13406","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26582.0,"y":-7001.0,"width":143.0,"height":79.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26576.5390625,"y":-7005.41015625,"width":172.8203125,"height":108.8203125},"relativeTransform":[[1.0,0.0,340.0],[0.0,1.0,154.8232421875]],"size":{"x":143.0,"y":79.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"171ede580875aa7271c03d1722adb24f1a5b6a8d","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-249.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-48.1767578125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.04999995231628,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.44999980926514,"y":10.5},"radius":11.7599992752075,"spread":3.14999985694885,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.5,10.5,10.5,10.5],"cornerRadius":10.5},"850:13405":{"type":"RECTANGLE","id":"850:13405","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26654.0,"y":-7096.0,"width":143.0,"height":81.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26648.5390625,"y":-7100.41015625,"width":172.8203125,"height":110.8203125},"relativeTransform":[[1.0,0.0,412.0],[0.0,1.0,59.8232421875]],"size":{"x":143.0,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"8d997abd42d69f636aa7d0def07d8b3a66160fc7","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-177.0,"sizeFraction":1.0},"top":{"pixelOffset":59.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.04999995231628,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.44999980926514,"y":10.5},"radius":11.7599992752075,"spread":3.14999985694885,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.5,10.5,10.5,10.5],"cornerRadius":10.5},"667:7867":{"type":"RECTANGLE","id":"667:7867","name":"Screenshot 2026-06-18 at 12.46.18 1","absoluteBoundingBox":{"x":14895.0,"y":22995.880859375,"width":393.0,"height":53.5346450805664},"targetAspectRatio":{"x":1270.0,"y":173.0},"isolatedAbsoluteRenderBounds":{"x":14895.0,"y":22995.880859375,"width":393.0,"height":53.53515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,455.880004882812]],"size":{"x":393.0,"y":53.5346450805664},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"4a83c60300eee35c30721d88780ee4e7de40443a","imageTransform":[[1.0,0.0,0.0],[0.0,0.693552613258362,0.305564701557159]],"originalImageWidth":1894,"originalImageHeight":372,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"850:13399":{"type":"TEXT","id":"850:13399","name":"Real barrie Text","absoluteBoundingBox":{"x":26242.0,"y":-7336.8232421875,"width":732.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":26242.234375,"y":-7321.1044921875,"width":722.30078125,"height":146.166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1983.0]],"size":{"x":732.0,"y":168.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[10,10,10,10,10,10,10,10,10,11,11],"characters":"At launch

Connoisseurs and Trend Adopters were the primary audiences because both already showed above-average interest in whisky. They were lower-friction to convert, and each played a distinct role in building a community from zero.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"11":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"10":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13731":{"type":"TEXT","id":"850:13731","name":"Insight to brand header","absoluteBoundingBox":{"x":26644.0,"y":-12836.0,"width":1280.0,"height":177.0},"isolatedAbsoluteRenderBounds":{"x":26675.548828125,"y":-12829.482421875,"width":1217.92578125,"height":46.748046875},"relativeTransform":[[1.0,0.0,-469.5],[0.0,1.0,4919.0]],"size":{"x":1280.0,"y":177.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The vision: A society that leads the South African whisky revolution. Aiming to unite whisky lovers and together explore, and develop, the South African Whisky Culture. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13395":{"type":"CODE_INSTANCE","id":"850:13395","name":"Segmentation carousel","absoluteBoundingBox":{"x":26242.0,"y":-8103.853515625,"width":732.0,"height":489.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8103.853515625,"width":732.0,"height":489.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.0302734375]],"size":{"x":732.0,"y":489.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-0.0302734375,"sizeFraction":0.0},"bottom":{"pixelOffset":-19.0302734375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code715_5834.default","componentProperties":{"text#684:1":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"850:13611":{"type":"RECTANGLE","id":"850:13611","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27270.849609375,"y":-3575.26171875,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27264.609375,"y":-3580.3017578125,"width":206.130859375,"height":131.679931640625},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"694:6664":{"type":"TEXT","id":"694:6664","name":"The Challenge Make exclusivity feel like an invitation rather than a restriction.
The premium, members-only quality that made whisky desirable had to remain — but it had to be opened up, so that curiosity, not expertise, was the price of entry. Get that balance wrong in either direction and the brand either loses its appeal or re-erects the same barrier it set out to remove.","absoluteBoundingBox":{"x":27118.5,"y":-14886.5,"width":336.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":27118.890625,"y":-14880.908203125,"width":331.984375,"height":256.611328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Challenge \nMake exclusivity feel like an invitation rather than a restriction.
The premium, members-only quality that made whisky desirable had to remain — but it had to be opened up, so that curiosity, not expertise, was the price of entry. Get that balance wrong in either direction and the brand either loses its appeal or re-erects the same barrier it set out to remove.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"28":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13393":{"type":"TEXT","id":"850:13393","name":"Tension Emphasis","absoluteBoundingBox":{"x":26242.0,"y":-8235.8232421875,"width":732.0,"height":124.0},"isolatedAbsoluteRenderBounds":{"x":26242.146484375,"y":-8206.1943359375,"width":687.29296875,"height":63.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,65.0]],"size":{"x":732.0,"y":124.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The segmentation question was commercially specific: how do we appeal to a diverse range of whisky drinkers by providing only South African whiskies?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13415":{"type":"FRAME","id":"850:13415","name":"Segmentation post launch","absoluteBoundingBox":{"x":26242.0,"y":-5859.8232421875,"width":732.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5859.8232421875,"width":732.0,"height":260.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3460.0]],"size":{"x":732.0,"y":260.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13416"]},"850:13429":{"type":"RECTANGLE","id":"850:13429","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26520.0,"y":-4678.146484375,"width":152.0,"height":84.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26512.19921875,"y":-4684.4462890625,"width":194.6015625,"height":126.599609375},"relativeTransform":[[1.0,0.0,278.0],[0.0,1.0,161.6767578125]],"size":{"x":152.0,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":278.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-55.3232421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"850:13770":{"type":"FRAME","id":"850:13770","name":"Frame 482870","absoluteBoundingBox":{"x":26263.5,"y":-8834.8232421875,"width":689.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":26263.5,"y":-8834.8232421875,"width":710.3828125,"height":247.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,336.0]],"size":{"x":689.0,"y":247.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":13.0,"primaryAxisSizingMode":"FIXED","children":["850:13771","850:13774"]},"849:7787":{"type":"FRAME","id":"849:7787","name":"Content","absoluteBoundingBox":{"x":37590.0,"y":-13476.0,"width":1296.0,"height":205.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13476.0,"width":1296.0,"height":207.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,260.0]],"size":{"x":1296.0,"y":205.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7788","851:5225"]},"850:13608":{"type":"FRAME","id":"850:13608","name":"Conscious connectors","absoluteBoundingBox":{"x":27089.5,"y":-3612.76171875,"width":389.0,"height":881.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-3612.76171875,"width":389.0,"height":881.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,800.0]],"size":{"x":389.0,"y":881.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13609","850:13613"]},"850:13774":{"type":"TEXT","id":"850:13774","name":"Explanation - Maslow","absoluteBoundingBox":{"x":26635.5,"y":-8834.8232421875,"width":346.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":26635.640625,"y":-8826.5341796875,"width":338.2421875,"height":234.3935546875},"relativeTransform":[[1.0,0.0,372.0],[0.0,1.0,0.0]],"size":{"x":346.0,"y":247.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Mapped against Maslow's four stages of learning, this showed up as two clear drop-off points: 
1. A frustration barrier before people even started, 
2. A passion barrier once they tried. 
Most never got far enough to find out they'd enjoy the journey.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13771":{"type":"FRAME","id":"850:13771","name":"Maslow's Learning Screenshot","absoluteBoundingBox":{"x":26263.5,"y":-8834.8232421875,"width":359.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":26263.5,"y":-8834.8232421875,"width":359.0,"height":247.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.0,"y":247.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13772"]},"850:13450":{"type":"TEXT","id":"850:13450","name":"Conoisseur text","absoluteBoundingBox":{"x":27116.5,"y":-6001.76171875,"width":335.0,"height":419.0},"isolatedAbsoluteRenderBounds":{"x":27116.671875,"y":-5998.595703125,"width":331.822265625,"height":411.107421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,198.0]],"size":{"x":335.0,"y":419.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,49,49,49,49,49,49,49,49,49,49,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46],"characters":"The Connoisseur 
Primary | The credibility anchor. 

Serious whisky drinkers joining first would signal to everyone who followed that the Society was worth belonging to. But there was also a genuinely fresh offer for them: a platform focused exclusively on South African whisky was new territory.\nFor a segment driven by depth of knowledge, category craft and an increasingly strong “support local” instinct, that was the hook: a chance to become expert in something the broader whisky world had not caught up with yet.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"50":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"49":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"46":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17594":{"type":"TEXT","id":"157:17594","name":"Body/14px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":5.814453125,"width":16.5189056396484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13773":{"type":"RECTANGLE","id":"850:13773","name":"Maslows Learning  1","absoluteBoundingBox":{"x":26271.5,"y":-8814.1806640625,"width":343.0,"height":194.714065551758},"targetAspectRatio":{"x":2896.0,"y":1644.0},"isolatedAbsoluteRenderBounds":{"x":26271.5,"y":-8814.1806640625,"width":343.0,"height":194.7138671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,19.6429672241211]],"size":{"x":343.0,"y":194.714065551758},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5df6517074de60d30a14015a7091b8e2567825b6","originalImageWidth":2896,"originalImageHeight":1644,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"850:13651":{"type":"RECTANGLE","id":"850:13651","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26309.0,"y":-4662.92333984375,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26302.759765625,"y":-4667.96337890625,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13766":{"type":"FRAME","id":"850:13766","name":"Frame 482869","absoluteBoundingBox":{"x":26242.0,"y":-8953.8232421875,"width":732.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8953.8232421875,"width":732.0,"height":106.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,217.0]],"size":{"x":732.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["850:13767"]},"850:13767":{"type":"FRAME","id":"850:13767","name":"Design note","absoluteBoundingBox":{"x":26242.0,"y":-8953.8232421875,"width":674.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8953.8232421875,"width":674.0,"height":106.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["850:13768"]},"850:13768":{"type":"FRAME","id":"850:13768","name":"Frame 40209","absoluteBoundingBox":{"x":26242.0,"y":-8953.8232421875,"width":674.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8953.8232421875,"width":674.0,"height":106.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.0,"left":3.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","children":["850:13769"]},"849:7985":{"type":"FRAME","id":"849:7985","name":"Container","absoluteBoundingBox":{"x":39882.0,"y":-13995.0,"width":370.0,"height":708.0},"isolatedAbsoluteRenderBounds":{"x":39882.0,"y":-13999.2998046875,"width":370.0,"height":712.2998046875},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,48.0]],"size":{"x":370.0,"y":708.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":37.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7986","849:7997","849:8044"]},"850:13763":{"type":"FRAME","id":"850:13763","name":"Frame 482862","absoluteBoundingBox":{"x":26242.0,"y":-9158.8232421875,"width":732.0,"height":192.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-9158.8232421875,"width":732.0,"height":192.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":732.0,"y":192.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13764","850:13765"]},"850:13559":{"type":"RECTANGLE","id":"850:13559","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26399.349609375,"y":-4749.3232421875,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26393.109375,"y":-4754.36328125,"width":206.130859375,"height":131.68017578125},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"849:7936":{"type":"TEXT","id":"849:7936","name":"Dash & Dram Case Study →","absoluteBoundingBox":{"x":39219.0,"y":-13472.5,"width":206.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39219.0,"y":-13466.296875,"width":205.3046875,"height":16.0703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":206.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Dash & Dram Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/dashanddram"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17534":{"type":"TEXT","id":"157:17534","name":"Persona Cards/Needs Tiles Header","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":4.39999914169312,"width":21.2557983398438,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13809":{"type":"TEXT","id":"850:13809","name":"Go-to-market & Membership System: 
A membership-powered growth loop","absoluteBoundingBox":{"x":26242.0,"y":-9301.3232421875,"width":765.0,"height":75.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-9301.3232421875,"width":765.0,"height":75.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.5]],"size":{"x":765.0,"y":75.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market & Membership System: 
A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"747:6841":{"key":"d28c596cd6cc79935e60498111f34fea02d3f7e2","name":"Subtitles Call Outs","styleType":"TEXT","remote":true,"description":"Case Studies","id":"747:6841","assetId":"StyleId:d28c596cd6cc79935e60498111f34fea02d3f7e2/7296:66","type":"STYLE","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"720:4769":{"type":"TEXT","id":"720:4769","name":"GTM Section 4 Caption","absoluteBoundingBox":{"x":24773.0,"y":493.5,"width":1232.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":24979.384765625,"y":558.0,"width":818.685546875,"height":17.384765625},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,609.5]],"size":{"x":1232.0,"y":142.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":14.0,"sizeFraction":0.0},"right":{"pixelOffset":-34.0,"sizeFraction":1.0},"bottom":{"pixelOffset":38.5,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The rollout gave the Society a way to grow ambition without outrunning the system built to hold it.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5308":{"type":"FRAME","id":"725:5308","name":"Positioning section 2","absoluteBoundingBox":{"x":26244.0,"y":-10763.2001953125,"width":728.0,"height":1379.37731933594},"isolatedAbsoluteRenderBounds":{"x":26244.0,"y":-10763.2001953125,"width":740.560546875,"height":1379.37731933594},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,464.0]],"size":{"x":728.0,"y":1379.37731933594},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.0,"paddingRight":2.0,"paddingLeft":5.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["707:4745","725:5278","725:5320","725:5328","715:5468","727:5356"]},"849:7935":{"type":"TEXT","id":"849:7935","name":"Heineken FPD Case Study →","absoluteBoundingBox":{"x":39219.0,"y":-13512.5,"width":228.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39219.0,"y":-13506.6015625,"width":209.3671875,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":228.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Heineken FPD Case Study →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/heineken1pd"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"714:5389":{"type":"SVG","id":"714:5389","name":"Arrow 2","absoluteBoundingBox":{"x":27312.15625,"y":-11166.361328125,"width":0.0,"height":9.82334518432617},"isolatedAbsoluteRenderBounds":{"x":27309.7265625,"y":-11166.361328125,"width":4.859375,"height":10.1533203125},"relativeTransform":[[2.0122792321331e-16,-1.0,178.65625],[1.0,2.0122792321331e-16,183.635925292969]],"size":{"x":9.82334518432617,"y":0.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":178.65625,"sizeFraction":0.0},"bottom":{"pixelOffset":-52.5407295227051,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[{"opacity":0.0799999982118607,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.660000026226044,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"62f75799788e97ec3565126cea50c3f6e6c12737"},"727:5356":{"type":"TEXT","id":"727:5356","name":"Positioning Conclusion","absoluteBoundingBox":{"x":26249.0,"y":-9769.8232421875,"width":721.0,"height":386.0},"isolatedAbsoluteRenderBounds":{"x":26249.34375,"y":-9761.6572265625,"width":715.576171875,"height":372.5078125},"relativeTransform":[[1.0,0.0,5.0],[0.0,1.0,993.377319335938]],"size":{"x":721.0,"y":386.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[20,20,20,20,20,20,20,20,20,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18],"characters":"Revolution gave the Society the strongest middle ground. It held the ambition of the category shift without making the brand feel aggressive or exclusionary. It positioned South African whisky as something gathering momentum: a category with its own makers, codes, confidence and cultural energy.\nThat territory also gave the audience a more inviting role.\nThey did not need to arrive as experts. They could arrive as whisky-wanderers: curious, open, socially engaged and willing to discover the category as it evolved.\nA society inviting whisky-wanderers to join the journey of the South African Whisky Revolution.\nThe positioning moved whisky from a world you had to qualify for, to a movement you could join.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"18":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6532":{"type":"FRAME","id":"694:6532","name":"Dash & Dram Tablet Frame","absoluteBoundingBox":{"x":26191.0,"y":-18096.0,"width":834.0,"height":22226.0},"isolatedAbsoluteRenderBounds":{"x":26191.0,"y":-18096.0,"width":834.0,"height":22226.0},"relativeTransform":[[1.0,0.0,1576.0],[0.0,1.0,100.0]],"size":{"x":834.0,"y":22226.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["694:6533","849:9182"]},"715:5468":{"type":"FRAME","id":"715:5468","name":"Final Positioning Slides","absoluteBoundingBox":{"x":26249.0,"y":-10104.2001848865,"width":735.55986930717,"height":318.377292351148},"isolatedAbsoluteRenderBounds":{"x":26249.0,"y":-10104.2001953125,"width":735.560546875,"height":318.377302777113},"relativeTransform":[[0.99999463558197,0.00327190174721181,5.00000286102295],[-0.00327190174721181,0.99999463558197,661.4033203125]],"size":{"x":734.529968261719,"y":315.975677490234},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215040013194084,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["715:5496","715:5470"]},"715:5470":{"type":"RECTANGLE","id":"715:5470","name":"Final Positioning Choice slide","absoluteBoundingBox":{"x":26249.0,"y":-10051.0,"width":345.0,"height":188.0},"targetAspectRatio":{"x":2860.0,"y":1560.0},"isolatedAbsoluteRenderBounds":{"x":26249.0,"y":-10051.0,"width":352.865234375,"height":197.7080078125},"relativeTransform":[[0.99999463558197,-0.00327190174721181,-0.166202381253242],[0.00327190174721181,0.99999463558197,50.7966041564941]],"size":{"x":345.0,"y":188.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f526a13c59de55fcdb01cf90335c9542da9b0cd8","originalImageWidth":2860,"originalImageHeight":1560,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":-0.781319909729064,"sizeFraction":0.0},"top":{"pixelOffset":50.7966041564941,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215040013194084,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":4.30080032348633,"y":6.14400053024292},"radius":3.56352066993713,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"850:13475":{"type":"TEXT","id":"850:13475","name":"Credibility → Relevance → Status → Belonging The segmentation was a sequence for building belief.","absoluteBoundingBox":{"x":27133.0,"y":-2726.76171875,"width":302.0,"height":127.0},"isolatedAbsoluteRenderBounds":{"x":27146.40234375,"y":-2720.44165039062,"width":275.064453125,"height":118.996337890625},"relativeTransform":[[1.0,0.0,19.5],[0.0,1.0,0.0]],"size":{"x":302.0,"y":127.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Credibility → Relevance → Status → Belonging\nThe segmentation was a sequence for building belief.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":106.526634216309,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5169":{"type":"RECTANGLE","id":"725:5169","name":"Positioning bubble intro","absoluteBoundingBox":{"x":24742.9993231872,"y":-10774.0002247872,"width":649.193608941729,"height":365.557597834115},"targetAspectRatio":{"x":2948.0,"y":1660.0},"isolatedAbsoluteRenderBounds":{"x":24743.0,"y":-10774.0,"width":662.30078125,"height":381.736328125},"relativeTransform":[[1.0,-1.85145938758069e-06,0.000674009323120117],[-1.85052806500607e-06,1.0,0.00119781494140625]],"size":{"x":649.192932128906,"y":365.556396484375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"c7b8f6a940910e7e38c95cb625965fc819c33214","originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"725:5328":{"type":"TEXT","id":"725:5328","name":"Positioning Conclusion","absoluteBoundingBox":{"x":26249.0,"y":-10429.2001953125,"width":721.0,"height":309.0},"isolatedAbsoluteRenderBounds":{"x":26249.03515625,"y":-10382.0341796875,"width":719.873046875,"height":218.5166015625},"relativeTransform":[[1.0,0.0,5.0],[0.0,1.0,334.0]],"size":{"x":721.0,"y":309.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[19,19,19,19,19,19,19,19,19,19,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19],"characters":"Exploration was the most accessible territory. It gave curious drinkers permission to learn, taste and discover without needing to perform expertise. But on its own, it felt too functional — more tasting guide than cultural movement.\nCelebration was the most emotionally obvious. It leaned into South African pride, local craft and national identity. But it risked narrowing the Society to people already motivated by localism, rather than inviting people who were simply curious about what whisky could become.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17586":{"type":"TEXT","id":"157:17586","name":"Body/22px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.04296875,"y":6.994140625,"width":25.426326751709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5312":{"type":"RECTANGLE","id":"725:5312","name":"Positioning Summary","absoluteBoundingBox":{"x":26249.0,"y":-10663.0,"width":335.0,"height":185.0},"targetAspectRatio":{"x":1290.0,"y":713.0},"isolatedAbsoluteRenderBounds":{"x":26249.0,"y":-10663.0,"width":342.865234375,"height":194.7080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,95.2001953125]],"size":{"x":335.0,"y":185.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9f87fd5b9af966dfe423fc5ec181b4265d007e24","imageTransform":[[0.875169456005096,0.0,0.030529173091054],[0.0,0.859036207199097,0.0289156641811132]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-32.7998046875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":4.30080032348633,"y":6.14400053024292},"radius":3.56352066993713,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"725:5228":{"type":"TEXT","id":"725:5228","name":"CREDIBILITY","absoluteBoundingBox":{"x":27133.2783691042,"y":-9887.57167395433,"width":49.0044593335588,"height":4.46681260104742},"isolatedAbsoluteRenderBounds":{"x":27133.2783691042,"y":-9887.57167395433,"width":49.0044593335588,"height":4.46681260104742},"relativeTransform":[[1.0,0.0,-8.10071754455566],[-1.72352127913373e-19,1.0,1.10434544086456]],"size":{"x":49.0018997192383,"y":4.40878582000732},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.705882370471954,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-8.10071754455566,"sizeFraction":0.0},"top":{"pixelOffset":1.10434544086456,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CREDIBILITY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":2.39616012573242,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.20446729660034,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"707:4745":{"type":"TEXT","id":"707:4745","name":"Positioning territories explanation","absoluteBoundingBox":{"x":26244.0,"y":-10763.0,"width":730.0,"height":78.0},"isolatedAbsoluteRenderBounds":{"x":26244.0,"y":-10763.0,"width":730.0,"height":78.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.2001953125]],"size":{"x":730.0,"y":78.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.2001953125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5168":{"type":"FRAME","id":"725:5168","name":"Positioning section 1","absoluteBoundingBox":{"x":26244.0,"y":-11130.2001953125,"width":728.0,"height":339.0},"isolatedAbsoluteRenderBounds":{"x":26244.0,"y":-11130.2001953125,"width":728.0,"height":339.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,97.0]],"size":{"x":728.0,"y":339.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["726:5341","725:5300"]},"850:13652":{"type":"TEXT","id":"850:13652","name":"Conscious connector explanation","absoluteBoundingBox":{"x":26218.0,"y":-4503.8232421875,"width":389.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":26218.193359375,"y":-4489.4169921875,"width":384.505859375,"height":724.478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,22,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"726:5341":{"type":"FRAME","id":"726:5341","name":"Positioning Bubble & Breakdown","absoluteBoundingBox":{"x":26240.0,"y":-11035.0,"width":736.0,"height":215.0},"isolatedAbsoluteRenderBounds":{"x":26240.0,"y":-11035.0,"width":739.853515625,"height":227.33203125},"relativeTransform":[[1.0,0.0,-4.0],[0.0,1.0,95.2001953125]],"size":{"x":736.0,"y":215.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-4.0,"sizeFraction":0.0},"right":{"pixelOffset":4.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-28.7998046875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":17.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["725:5194","725:5195"]},"725:5235":{"type":"GROUP","id":"725:5235","name":"Group 3","absoluteBoundingBox":{"x":27141.4314656056,"y":-9973.53525439217,"width":33.087951725076,"height":6.28497610424165},"isolatedAbsoluteRenderBounds":{"x":27141.4314656056,"y":-9973.53525439217,"width":33.087951725076,"height":6.28497610424165},"relativeTransform":[[1.0,0.0,30.8879203796387],[-1.16414759776529e-10,1.0,172.043701171875]],"size":{"x":33.0840873718262,"y":6.24578046798706},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":30.8879203796387,"sizeFraction":0.0},"top":{"pixelOffset":172.043701168024,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5236","725:5237"]},"850:13427":{"type":"RECTANGLE","id":"850:13427","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26452.0,"y":-4784.0,"width":144.0,"height":108.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26444.19921875,"y":-4790.2998046875,"width":186.6015625,"height":150.599609375},"relativeTransform":[[1.0,0.0,210.0],[0.0,1.0,55.8232421875]],"size":{"x":144.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":210.0,"sizeFraction":0.0},"top":{"pixelOffset":55.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"725:5214":{"type":"GROUP","id":"725:5214","name":"Group 2","absoluteBoundingBox":{"x":26645.548828125,"y":-10855.7158203125,"width":41.0052070617676,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26645.548828125,"y":-10855.7158203125,"width":41.0052070617676,"height":5.2265625},"relativeTransform":[[1.0,5.0206925036433e-17,19.0703220367432],[0.0,1.0,179.283966064453]],"size":{"x":41.0052070617676,"y":5.22638511657715},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0703220367432,"sizeFraction":0.0},"top":{"pixelOffset":179.283966064453,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5215","725:5216","725:5217"]},"714:5382":{"type":"SVG","id":"714:5382","name":"Line 1","absoluteBoundingBox":{"x":27144.060546875,"y":-11235.8173828125,"width":274.889984130859,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":27144.060546875,"y":-11236.1474609375,"width":274.890625,"height":0.330078125},"relativeTransform":[[1.0,0.0,10.5598430633545],[0.0,1.0,114.179862976074]],"size":{"x":274.889984130859,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":10.5598430633545,"sizeFraction":0.0},"top":{"pixelOffset":114.179862976074,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"7fc146845ee1328ccb4ebd3877853d5211561396"},"705:4606":{"type":"TEXT","id":"705:4606","name":"Whisky Club Brief: Develop a whisky club for Bain's, Three Ships and James Sedgwick Distillery that could: Appeal to younger audiences Promote all three brands equally Avoid cannibalising the brands or products","absoluteBoundingBox":{"x":27123.5,"y":-16292.0,"width":321.0,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":27126.044921875,"y":-16289.22265625,"width":315.888671875,"height":131.8125},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,27.0]],"size":{"x":321.0,"y":136.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Whisky Club Brief:\nDevelop a whisky club for Bain's, Three Ships and James Sedgwick Distillery that could:\nAppeal to younger audiences\nPromote all three brands equally\nAvoid cannibalising the brands or products","lineIndentations":[0,0,1,1,1],"lineTypes":["NONE","NONE","ORDERED","ORDERED","ORDERED"],"listStartOffsets":[null,null,1,2,3],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6910","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13425":{"type":"FRAME","id":"850:13425","name":"Trend Adopters","absoluteBoundingBox":{"x":26242.0,"y":-4839.8232421875,"width":732.0,"height":851.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-4839.8232421875,"width":732.0,"height":851.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,747.0]],"size":{"x":732.0,"y":851.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13426","850:13430"]},"850:13558":{"type":"RECTANGLE","id":"850:13558","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26254.599609375,"y":-4762.92333984375,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26248.359375,"y":-4767.96337890625,"width":197.203125,"height":155.68017578125},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"668:7983":{"type":"RECTANGLE","id":"668:7983","name":"Brand DNA 2 1","absoluteBoundingBox":{"x":39090.078125,"y":25091.80078125,"width":707.519958496094,"height":357.119995117188},"targetAspectRatio":{"x":1474.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":39090.078125,"y":25091.80078125,"width":707.51953125,"height":357.119140625},"relativeTransform":[[1.0,0.0,-3.66210952051915e-05],[0.0,1.0,50.4000015258789]],"size":{"x":707.519958496094,"y":357.119995117188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[1.0,0.0,0.0],[0.0,0.896385550498962,0.073493979871273]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":-3.66210952051915e-05,"sizeFraction":0.0},"top":{"pixelOffset":50.4000015258789,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"725:5217":{"type":"TEXT","id":"725:5217","name":"RELEVANCE","absoluteBoundingBox":{"x":26645.548828125,"y":-10854.794921875,"width":41.0052070617676,"height":3.68921327590942},"isolatedAbsoluteRenderBounds":{"x":26655.59765625,"y":-10854.478515625,"width":20.77734375,"height":2.7314453125},"relativeTransform":[[1.0,4.9746383958588e-17,9.77023591985926e-06],[0.0,1.0,0.921270251274109]],"size":{"x":41.0052070617676,"y":3.68921327590942},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0862745121121407,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":9.77023591985926e-06,"sizeFraction":0.0},"top":{"pixelOffset":0.921270251274109,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RELEVANCE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":3.99360060691833,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":3.67411255836487,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"849:7990":{"type":"FRAME","id":"849:7990","name":"Content","absoluteBoundingBox":{"x":39906.0,"y":-13867.0,"width":322.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13867.0,"width":322.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,128.0]],"size":{"x":322.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","children":["849:7991","849:7994"]},"725:5335":{"type":"FRAME","id":"725:5335","name":"Positioning","absoluteBoundingBox":{"x":24759.0,"y":-10946.0,"width":1280.0,"height":2259.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-10946.0,"width":1281.36328125,"height":2259.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6302.0]],"size":{"x":1280.0,"y":2259.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":37.0,"counterAxisSizingMode":"FIXED","children":["712:5097","725:5165","725:5309"]},"707:4738":{"type":"FRAME","id":"707:4738","name":"From insight to brand header and text","absoluteBoundingBox":{"x":26284.0,"y":-13378.2001953125,"width":648.0,"height":1981.0302734375},"isolatedAbsoluteRenderBounds":{"x":26014.1328125,"y":-13378.2001953125,"width":1187.736328125,"height":1981.0302734375},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,12.0]],"size":{"x":648.0,"y":1981.0302734375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["707:4739","748:6920","707:4742","748:7021","714:5269"]},"722:5091":{"type":"FRAME","id":"722:5091","name":"GTM Section 3","absoluteBoundingBox":{"x":24759.0,"y":-1000.0,"width":1280.0,"height":698.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-1000.0,"width":1280.0,"height":698.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":698.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","children":["718:4510","718:4509"]},"725:5216":{"type":"TEXT","id":"725:5216","name":"RELEVANCE","absoluteBoundingBox":{"x":26645.548828125,"y":-10854.794921875,"width":41.0052070617676,"height":3.68921327590942},"isolatedAbsoluteRenderBounds":{"x":26655.59765625,"y":-10854.478515625,"width":20.77734375,"height":2.7314453125},"relativeTransform":[[1.0,4.9746383958588e-17,9.77023591985926e-06],[0.0,1.0,0.921270251274109]],"size":{"x":41.0052070617676,"y":3.68921327590942},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0862745121121407,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":9.77023591985926e-06,"sizeFraction":0.0},"top":{"pixelOffset":0.921270251274109,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RELEVANCE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":3.99360060691833,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":3.67411255836487,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"849:7927":{"type":"FRAME","id":"849:7927","name":"Content","absoluteBoundingBox":{"x":39046.0,"y":-13571.0,"width":738.0,"height":205.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13571.0,"width":738.0,"height":207.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,205.0]],"size":{"x":738.0,"y":205.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7928"]},"850:13671":{"type":"TEXT","id":"850:13671","name":"Go-to-market & Membership System: A membership-powered growth loop","absoluteBoundingBox":{"x":27113.5,"y":-539.76171875,"width":357.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":27121.1875,"y":-527.9755859375,"width":341.41796875,"height":110.609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7343.0]],"size":{"x":357.0,"y":129.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market & Membership System: A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"721:4868":{"type":"CODE_INSTANCE","id":"721:4868","name":"Membership Powered Growth Loop Carousel 1","absoluteBoundingBox":{"x":26218.5,"y":-3401.330078125,"width":766.0,"height":285.0},"isolatedAbsoluteRenderBounds":{"x":26218.5,"y":-3401.330078125,"width":766.0,"height":285.0},"relativeTransform":[[1.0,0.0,-61.5],[0.0,1.0,47.669921875]],"size":{"x":766.0,"y":285.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-61.5,"sizeFraction":0.0},"right":{"pixelOffset":48.5,"sizeFraction":1.0},"top":{"pixelOffset":47.669921875,"sizeFraction":0.0},"bottom":{"pixelOffset":-16.330078125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"codeExportName":"Code721_4865.default","componentProperties":{}},"725:5208":{"type":"GROUP","id":"725:5208","name":"Group 5","absoluteBoundingBox":{"x":26645.548828125,"y":-10926.1181640625,"width":41.0052070617676,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26645.548828125,"y":-10926.1181640625,"width":41.0052070617676,"height":5.2265625},"relativeTransform":[[1.0,5.0206925036433e-17,19.0703220367432],[0.0,1.0,108.881828308105]],"size":{"x":41.0052070617676,"y":5.22638511657715},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0703220367432,"sizeFraction":0.0},"top":{"pixelOffset":108.881828308105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5209","725:5210"]},"725:5203":{"type":"RECTANGLE","id":"725:5203","name":"Rectangle 4","absoluteBoundingBox":{"x":26652.3359375,"y":-10820.0546875,"width":27.6850471496582,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26652.3359375,"y":-10820.0546875,"width":27.685546875,"height":5.2265625},"relativeTransform":[[1.0,4.9746383958588e-17,6.78700160980225],[0.0,1.0,-0.000145129364682361]],"size":{"x":27.6850471496582,"y":5.22638511657715},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":6.78700160980225,"sizeFraction":0.0},"top":{"pixelOffset":-0.000145129364682361,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"725:5227":{"type":"RECTANGLE","id":"725:5227","name":"Rectangle 4","absoluteBoundingBox":{"x":27141.3787312306,"y":-9888.66709032967,"width":33.087951725076,"height":6.28497610424165},"isolatedAbsoluteRenderBounds":{"x":27141.380859375,"y":-9888.6630859375,"width":33.083984375,"height":6.27734375},"relativeTransform":[[1.0,0.0,0.000248186173848808],[-1.72352127913373e-19,1.0,0.000180772447492927]],"size":{"x":33.0840873718262,"y":6.24578046798706},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000248186173848808,"sizeFraction":0.0},"top":{"pixelOffset":0.000180772447492922,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"850:13408":{"type":"FRAME","id":"850:13408","name":"Trend Adopters","absoluteBoundingBox":{"x":26242.0,"y":-6555.8232421875,"width":732.0,"height":586.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-6555.8232421875,"width":732.0,"height":586.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,600.0]],"size":{"x":732.0,"y":586.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13409","850:13413"]},"725:5201":{"type":"TEXT","id":"725:5201","name":"Brand 
Analysis","absoluteBoundingBox":{"x":26653.38671875,"y":-10839.1142578125,"width":25.3344306945801,"height":8.6081657409668},"isolatedAbsoluteRenderBounds":{"x":26658.3671875,"y":-10839.2841796875,"width":15.197265625,"height":8.1279296875},"relativeTransform":[[1.0,5.0206925036433e-17,26.9090270996094],[0.0,1.0,195.885314941406]],"size":{"x":25.3344306945801,"y":8.6081657409668},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":26.9090270996094,"sizeFraction":0.0},"top":{"pixelOffset":195.885314941406,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand 
Analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":4.6080002784729,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":4.23936033248901,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5199":{"type":"TEXT","id":"725:5199","name":"Brand Merger Opportunities","absoluteBoundingBox":{"x":26653.38671875,"y":-10910.1328125,"width":25.3344306945801,"height":8.6081657409668},"isolatedAbsoluteRenderBounds":{"x":26655.638671875,"y":-10910.302734375,"width":20.828125,"height":15.2255859375},"relativeTransform":[[1.0,5.0206925036433e-17,26.9090270996094],[0.0,1.0,124.867630004883]],"size":{"x":25.3344306945801,"y":8.6081657409668},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":26.9090270996094,"sizeFraction":0.0},"top":{"pixelOffset":124.867630004883,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Merger Opportunities","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":4.6080002784729,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":4.23936033248901,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"715:8021":{"type":"FRAME","id":"715:8021","name":"Membership carousel","absoluteBoundingBox":{"x":26280.0,"y":-3449.0,"width":656.0,"height":349.0},"isolatedAbsoluteRenderBounds":{"x":26280.0,"y":-3449.0,"width":656.0,"height":349.0},"relativeTransform":[[1.0,0.0,25.0],[0.0,1.0,442.8232421875]],"size":{"x":656.0,"y":349.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":25.0,"sizeFraction":0.0},"right":{"pixelOffset":-25.0,"sizeFraction":1.0},"top":{"pixelOffset":442.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["721:4868"]},"146:986":{"type":"SVG","id":"146:986","name":"Vector","overrideKey":"1693:10820","absoluteBoundingBox":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"668:7988":{"type":"SVG","id":"668:7988","name":"Ellipse 2","absoluteBoundingBox":{"x":39816.31640625,"y":25169.080078125,"width":44.6399993896484,"height":43.6800003051758},"isolatedAbsoluteRenderBounds":{"x":39816.31640625,"y":25169.080078125,"width":44.640625,"height":43.6796875},"relativeTransform":[[1.0,0.0,726.239929199219],[0.0,1.0,127.679992675781]],"size":{"x":44.6399993896484,"y":43.6800003051758},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":726.239929199219,"sizeFraction":0.0},"top":{"pixelOffset":127.679992675781,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"e19325a6b93d0ee7d1a80cb68dec625e0ec86bdd"},"725:5197":{"type":"TEXT","id":"725:5197","name":"Macro-environment Insights","absoluteBoundingBox":{"x":26652.080078125,"y":-10984.53125,"width":27.9462242126465,"height":19.0609378814697},"isolatedAbsoluteRenderBounds":{"x":26654.328125,"y":-10984.572265625,"width":23.458984375,"height":12.052734375},"relativeTransform":[[1.0,5.0206925036433e-17,25.6017570495605],[0.0,1.0,50.4687309265137]],"size":{"x":27.9462242126465,"y":19.0609378814697},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":25.6017570495605,"sizeFraction":0.0},"top":{"pixelOffset":50.4687309265137,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Macro-environment Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":4.6080002784729,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":4.23936033248901,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5194":{"type":"RECTANGLE","id":"725:5194","name":"Positioning bubble intro","absoluteBoundingBox":{"x":26239.9995970797,"y":-11034.9997386252,"width":386.478033535524,"height":217.62379258028},"targetAspectRatio":{"x":2948.0,"y":1660.0},"isolatedAbsoluteRenderBounds":{"x":26240.0,"y":-11035.0,"width":394.341796875,"height":227.33203125},"relativeTransform":[[1.0,-1.85145938758069e-06,0.000399589538574219],[-1.85052806500607e-06,1.0,0.00071617541834712]],"size":{"x":386.477630615234,"y":217.623077392578},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"c7b8f6a940910e7e38c95cb625965fc819c33214","originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":4.30080032348633,"y":6.14400053024292},"radius":3.56352066993713,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"850:13821":{"type":"TEXT","id":"850:13821","name":"Go-to-market strategy","absoluteBoundingBox":{"x":24759.0,"y":-2779.0,"width":1123.0,"height":79.0},"isolatedAbsoluteRenderBounds":{"x":24760.55078125,"y":-2756.916015625,"width":496.546875,"height":43.84375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5856.0]],"size":{"x":1123.0,"y":79.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market strategy","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"707:4737":{"type":"FRAME","id":"707:4737","name":"From Insight to Brand","absoluteBoundingBox":{"x":26262.0,"y":-13390.2001953125,"width":692.0,"height":2111.0},"isolatedAbsoluteRenderBounds":{"x":26014.1328125,"y":-13390.2001953125,"width":1187.736328125,"height":2111.0},"relativeTransform":[[1.0,0.0,38.0],[0.0,1.0,4211.7998046875]],"size":{"x":692.0,"y":2111.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["707:4738"]},"748:6953":{"type":"TEXT","id":"748:6953","name":"Insight to brand explained","absoluteBoundingBox":{"x":27113.5,"y":-12294.0,"width":341.0,"height":744.0},"isolatedAbsoluteRenderBounds":{"x":27113.484375,"y":-12287.0,"width":339.154296875,"height":732.453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,255.0]],"size":{"x":341.0,"y":744.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"On a product level, Bain’s and Three Ships both had strong product portfolios, loyal audiences and some natural overlap between products, but then James Sedgwick Distillery was just a distillery. 

Without a product hat in the ring, James Sedgwick was the ‘neutral party’ from a competitor perspective, but it did provide a level of authority on craft, the process and distilleries. A vital reason to believe for this audience. So, JSD would be the brand home of this Whiskey Club. They would need to do the heavy lifting for the in-person experiences and collaborations with other whiskey distillers / voices of authority, for credibility. as well as provide the experiences and craft to the club. \nBain’s was widely known for its premium pedigree, and Three Ships were shooting for the same audience. Their brand approaches were pretty different though, which gave me a bit of room to work. I found that Three Ships was appreciated by their audiences for their ‘South Africanacity’, but their audience was whiskey-mixers and people new to whiskey, whereas the conoisseurs were behind Bain’s for their pedigree. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5270":{"mainComponentId":"668:7981","type":"INSTANCE","id":"714:5270","name":"Brand DNA - Desktop","absoluteBoundingBox":{"x":26014.1328125,"y":-11586.2001953125,"width":595.455810546875,"height":189.030242919922},"isolatedAbsoluteRenderBounds":{"x":26014.1328125,"y":-11586.2001953125,"width":595.455810546875,"height":189.0302734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":595.455810546875,"y":189.030242919922},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.211679995059967,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I714:5270;668:7982","I714:5270;668:7983","I714:5270;668:7984","I714:5270;668:7985","I714:5270;668:7986","I714:5270;668:7987","I714:5270;668:7988","I714:5270;668:7989"],"componentSetId":"668:7971","componentProperties":{"Property 1":{"value":"iPad","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.440999984741211,"overrides":[]},"694:6445":{"type":"TEXT","id":"694:6445","name":"Dash & Dram Whiskey Club","absoluteBoundingBox":{"x":24759.0,"y":-17244.0,"width":1280.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":24761.3046875,"y":-17235.111328125,"width":811.0625,"height":62.142578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dash & Dram Whiskey Club","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:390:46545","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:46545","fontSize":64.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:46545","fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:46545","paragraphSpacing":25.0,"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":75.0187606811523,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13443":{"type":"FRAME","id":"850:13443","name":"Primary Audience at Launch","absoluteBoundingBox":{"x":27113.5,"y":-6199.76171875,"width":341.0,"height":1585.0},"isolatedAbsoluteRenderBounds":{"x":27092.5,"y":-6199.76171875,"width":383.0,"height":1585.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1683.0]],"size":{"x":341.0,"y":1585.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13444","850:13457"]},"710:5013":{"type":"TEXT","id":"710:5013","name":"Tension Emphasis","absoluteBoundingBox":{"x":27125.5,"y":-13214.8447265625,"width":317.0,"height":219.0},"isolatedAbsoluteRenderBounds":{"x":27125.671875,"y":-13208.0322265625,"width":314.6875,"height":207.380859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,275.0]],"size":{"x":317.0,"y":219.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17],"characters":"Being seen supporting a South African whisky club immediately lowered the cognitive load of joining.\nParticipation no longer felt like stepping into an intimidating circle of experts. It felt like backing something proudly local, alongside everyone else doing the same.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"17":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17618":{"type":"TEXT","id":"157:17618","name":"Body/12px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.046875,"y":4.26953125,"width":14.1590623855591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"705:4650":{"type":"FRAME","id":"705:4650","name":"The Challenge + Opportunity","absoluteBoundingBox":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":324.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":324.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,760.5]],"size":{"x":1280.0,"y":324.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["705:4654"]},"850:13561":{"type":"TEXT","id":"850:13561","name":"Conscious connector explanation","absoluteBoundingBox":{"x":26218.0,"y":-4503.8232421875,"width":389.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":26218.193359375,"y":-4489.4169921875,"width":384.505859375,"height":724.478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,22,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:4037":{"type":"TEXT","id":"157:4037","name":"Body/Small/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":48.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":134.095245361328,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"746:6730":{"type":"TEXT","id":"746:6730","name":"Brand roles callout","absoluteBoundingBox":{"x":26355.0,"y":-11782.400390625,"width":495.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":26361.37890625,"y":-11747.041015625,"width":481.1796875,"height":56.9140625},"relativeTransform":[[1.0,0.0,45.5],[0.0,1.0,463.7998046875]],"size":{"x":495.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":45.5,"sizeFraction":0.0},"right":{"pixelOffset":-56.5,"sizeFraction":1.0},"bottom":{"pixelOffset":-0.2001953125,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"\nTogether, they created a brand system that could hold product, education, access, experience and national pride without making any one bottle the hero.\n ","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6910","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:8054":{"type":"COMPONENT","id":"849:8054","name":"Size=Phone","absoluteBoundingBox":{"x":39872.0,"y":-14043.0,"width":390.0,"height":839.0},"isolatedAbsoluteRenderBounds":{"x":39872.0,"y":-14043.0,"width":390.0,"height":839.0},"relativeTransform":[[1.0,0.0,2374.0],[0.0,1.0,20.0]],"size":{"x":390.0,"y":839.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":2374.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"VERTICAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7985","849:8017"],"componentSetId":"849:8057"},"715:7939":{"type":"FRAME","id":"715:7939","name":"GTM Section 1","absoluteBoundingBox":{"x":27113.5,"y":-1422.76171875,"width":341.0,"height":739.0},"isolatedAbsoluteRenderBounds":{"x":27066.5,"y":-1452.9755859375,"width":597.8515625,"height":842.2138671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6460.0]],"size":{"x":341.0,"y":739.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["715:7940","715:8023","850:13819"]},"707:4747":{"type":"FRAME","id":"707:4747","name":"From insight to brand header and text","absoluteBoundingBox":{"x":27113.5,"y":-12611.0,"width":341.0,"height":1930.626953125},"isolatedAbsoluteRenderBounds":{"x":27107.546875,"y":-12611.0,"width":1081.318359375,"height":1930.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":341.0,"y":1930.626953125},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["707:4748","748:6921","707:4751","748:7022","714:5271"]},"714:5368":{"type":"TEXT","id":"714:5368","name":"A shared platform for South African whisky culture","absoluteBoundingBox":{"x":26489.5,"y":-11851.400390625,"width":347.200012207031,"height":30.7999992370605},"isolatedAbsoluteRenderBounds":{"x":26528.69140625,"y":-11849.3173828125,"width":268.494140625,"height":8.8291015625},"relativeTransform":[[1.0,0.0,132.0],[0.0,1.0,326.0]],"size":{"x":347.200012207031,"y":30.7999992370605},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-22.7999877929688,"sizeFraction":1.0},"bottom":{"pixelOffset":-3.20000076293945,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A shared platform for South African whisky culture","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"486:97337":{"type":"TEXT","id":"486:97337","name":"Home","absoluteBoundingBox":{"x":18469.912109375,"y":14775.9501953125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18486.69921875,"y":14778.38671875,"width":16.791015625,"height":4.630859375},"relativeTransform":[[1.0,0.0,11.7600002288818],[0.0,1.0,6.27199983596802]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13560":{"type":"RECTANGLE","id":"850:13560","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26309.0,"y":-4662.92333984375,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26302.759765625,"y":-4667.96337890625,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"486:97338":{"type":"COMPONENT","id":"486:97338","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black Outline, Size=Small, State=Default","absoluteBoundingBox":{"x":18698.072265625,"y":14769.677734375,"width":65.8560028076172,"height":21.5439987182617},"isolatedAbsoluteRenderBounds":{"x":18698.072265625,"y":14769.677734375,"width":65.8560028076172,"height":21.5439987182617},"relativeTransform":[[1.0,0.0,920.071838378906],[0.0,1.0,1362.67810058594]],"size":{"x":65.8560028076172,"y":21.5439987182617},"fills":[],"constraintValues":{"left":{"pixelOffset":920.071838378906,"sizeFraction":0.0},"top":{"pixelOffset":1362.67810058594,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97336},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[39.2000007629395,39.2000007629395,39.2000007629395,39.2000007629395],"cornerRadius":39.2000007629395,"paddingTop":6.27199983596802,"paddingRight":7.84000015258789,"paddingBottom":6.27199983596802,"paddingLeft":7.84000015258789,"layoutMode":"HORIZONTAL","itemSpacing":-1.567999958992,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["486:97339"],"componentSetId":"159:1676"},"849:6479":{"key":"b2ab0cd6129b126535e3bb21204746326484a6c7","name":"Body/22px/Regular","styleType":"TEXT","remote":true,"description":"","id":"849:6479","assetId":"StyleId:b2ab0cd6129b126535e3bb21204746326484a6c7/7296:14","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},"714:5363":{"type":"SVG","id":"714:5363","name":"Line 3","absoluteBoundingBox":{"x":26591.7011702729,"y":-12062.4404296875,"width":1.60214767674915e-06,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":26591.140625,"y":-12062.4404296875,"width":0.560546875,"height":136.0},"relativeTransform":[[-1.17804894728124e-08,1.0,234.201171875],[-1.0,-5.22368948097096e-09,250.9599609375]],"size":{"x":136.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":234.201170272853,"sizeFraction":0.0},"top":{"pixelOffset":114.9599609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"714:5307":{"type":"TEXT","id":"714:5307","name":"Category Differentiators","absoluteBoundingBox":{"x":24899.0,"y":-12123.9999400973,"width":162.120265364647,"height":90.8259746432304},"isolatedAbsoluteRenderBounds":{"x":24907.82421875,"y":-12116.41796875,"width":145.021484375,"height":77.1904296875},"relativeTransform":[[0.945518493652344,0.32556813955307,-6.0],[-0.32556813955307,0.945518493652344,292.114196777344]],"size":{"x":157.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":-6.0,"sizeFraction":0.0},"top":{"pixelOffset":240.999998867512,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Category Differentiators","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{"1":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-SemiBold","fontStyle":"SemiBold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"850:13404":{"type":"RECTANGLE","id":"850:13404","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26431.0,"y":-7076.0,"width":134.0,"height":100.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26425.5390625,"y":-7080.41015625,"width":163.8203125,"height":129.8203125},"relativeTransform":[[1.0,0.0,189.0],[0.0,1.0,79.8232421875]],"size":{"x":134.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"627e060f720a554cc70d6e2d11c1149d0504df9e","imageTransform":[[0.672354936599731,0.0,0.327645033597946],[0.0,0.906811058521271,0.0928603261709213]],"originalImageWidth":2910,"originalImageHeight":1610,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":189.0,"sizeFraction":0.0},"top":{"pixelOffset":79.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.04999995231628,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.44999980926514,"y":10.5},"radius":11.7599992752075,"spread":3.14999985694885,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.5,10.5,10.5,10.5],"cornerRadius":10.5},"486:96862":{"type":"TEXT","id":"486:96862","name":"Next Case Study","absoluteBoundingBox":{"x":18655.5,"y":14177.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18658.181640625,"y":14183.203125,"width":123.41015625,"height":15.0703125},"relativeTransform":[[1.0,0.0,15.5],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17539":{"type":"TEXT","id":"157:17539","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5361":{"type":"SVG","id":"714:5361","name":"Line 5","absoluteBoundingBox":{"x":26520.7109375,"y":-11904.1904296875,"width":271.039978027344,"height":2.36950672842795e-05},"isolatedAbsoluteRenderBounds":{"x":26520.7109375,"y":-11904.75,"width":271.0390625,"height":0.5595703125},"relativeTransform":[[1.0,-8.74227765734759e-08,163.2109375],[8.74227765734759e-08,1.0,273.2099609375]],"size":{"x":271.039978027344,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":163.2109375,"sizeFraction":0.0},"top":{"pixelOffset":273.2099609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"5ada660785684ead62e618cc690857ac79aa0044"},"714:5360":{"type":"SVG","id":"714:5360","name":"Line 1","absoluteBoundingBox":{"x":26384.0,"y":-11973.1005859375,"width":476.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":26384.0,"y":-11973.66015625,"width":476.0,"height":0.5595703125},"relativeTransform":[[1.0,0.0,26.5],[0.0,1.0,204.2998046875]],"size":{"x":476.0,"y":0.0},"fills":[],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":26.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":24.2998046875,"sizeFraction":0.5},"bottom":{"pixelOffset":24.2998046875,"sizeFraction":0.5}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"8a6b6516a28cb240200fe6dd8fbc4b0f449a959a"},"850:13469":{"type":"FRAME","id":"850:13469","name":"The Conscious Connector","absoluteBoundingBox":{"x":27111.0,"y":-3608.76171875,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":27111.0,"y":-3608.76171875,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13470","850:13471","850:13472"]},"725:5198":{"type":"TEXT","id":"725:5198","name":"Category Insights","absoluteBoundingBox":{"x":26653.38671875,"y":-10946.7177734375,"width":25.3344306945801,"height":8.6081657409668},"isolatedAbsoluteRenderBounds":{"x":26657.3828125,"y":-10946.814453125,"width":17.408203125,"height":8.1083984375},"relativeTransform":[[1.0,5.0206925036433e-17,26.9090270996094],[0.0,1.0,88.2825012207031]],"size":{"x":25.3344306945801,"y":8.6081657409668},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":26.9090270996094,"sizeFraction":0.0},"top":{"pixelOffset":88.2825012207031,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Category Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":4.6080002784729,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":4.23936033248901,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:6999":{"type":"TEXT","id":"748:6999","name":"Insight to brand header","absoluteBoundingBox":{"x":27113.5,"y":-11468.0,"width":341.0,"height":87.0},"isolatedAbsoluteRenderBounds":{"x":27136.93359375,"y":-11460.9423828125,"width":293.517578125,"height":75.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1081.0]],"size":{"x":341.0,"y":87.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The solve:
How does each brand contribute to South African Whisky Culture?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"714:5359":{"type":"TEXT","id":"714:5359","name":"Pedigree standard","absoluteBoundingBox":{"x":26749.91796875,"y":-11951.458984375,"width":84.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":26771.158203125,"y":-11949.1787109375,"width":41.685546875,"height":18.8076171875},"relativeTransform":[[1.0,0.0,392.41796875],[0.0,1.0,225.941543579102]],"size":{"x":84.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-25.58203125,"sizeFraction":1.0},"top":{"pixelOffset":225.941543579102,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Pedigree standard","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"849:7987":{"type":"FRAME","id":"849:7987","name":"Content","absoluteBoundingBox":{"x":39906.0,"y":-13995.0,"width":322.0,"height":113.0},"isolatedAbsoluteRenderBounds":{"x":39894.19921875,"y":-13999.2998046875,"width":333.80078125,"height":117.2998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":322.0,"y":113.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7988","849:7989"]},"850:13593":{"type":"RECTANGLE","id":"850:13593","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26398.5,"y":-5443.9970703125,"width":192.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26393.30078125,"y":-5448.197265625,"width":220.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,162.5],[0.0,1.0,142.826171875]],"size":{"x":192.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":162.5,"sizeFraction":0.0},"bottom":{"pixelOffset":-23.173828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"714:5357":{"type":"TEXT","id":"714:5357","name":"Quality benchmark","absoluteBoundingBox":{"x":26621.119140625,"y":-11951.458984375,"width":81.1999969482422,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":26638.26953125,"y":-11949.1787109375,"width":47.228515625,"height":18.8076171875},"relativeTransform":[[1.0,0.0,263.619140625],[0.0,1.0,225.941543579102]],"size":{"x":81.1999969482422,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":263.619140625,"sizeFraction":0.0},"top":{"pixelOffset":225.941543579102,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Quality benchmark","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5167":{"type":"FRAME","id":"725:5167","name":"Positioning section 1","absoluteBoundingBox":{"x":27113.5,"y":-10558.373046875,"width":341.0,"height":558.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-10558.373046875,"width":341.0,"height":558.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,74.0]],"size":{"x":341.0,"y":558.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["726:5340","725:5301"]},"850:13597":{"type":"RECTANGLE","id":"850:13597","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26967.5,"y":-5562.9970703125,"width":204.0,"height":152.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26959.69921875,"y":-5569.296875,"width":246.6015625,"height":194.599609375},"relativeTransform":[[1.0,0.0,57.5],[0.0,1.0,23.826171875]],"size":{"x":204.0,"y":152.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":57.5,"sizeFraction":0.0},"top":{"pixelOffset":23.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"849:7868":{"type":"IMAGE","id":"849:7868","name":"Ellipse 128","overrideKey":"7329:620","absoluteBoundingBox":{"x":-3881.5,"y":6851.0,"width":47.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":-3889.80004882812,"y":6846.7001953125,"width":69.60009765625,"height":69.599609375},"relativeTransform":[[1.0,0.0,-3.5],[0.0,1.0,0.0]],"size":{"x":47.0,"y":47.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fb506d67d104e7e637d0506f0e8b021eb940f084","originalImageWidth":1024,"originalImageHeight":881,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"849:7779":{"type":"FRAME","id":"849:7779","name":"Button","absoluteBoundingBox":{"x":37590.0,"y":-13588.0,"width":640.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13588.0,"width":640.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7843},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/kim-hutton/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":8.0,"paddingRight":20.0,"paddingBottom":8.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:7780","849:7816"]},"714:5390":{"type":"TEXT","id":"714:5390","name":"A shared platform for South African whisky culture","absoluteBoundingBox":{"x":27210.060546875,"y":-11140.77734375,"width":204.600006103516,"height":18.1499996185303},"isolatedAbsoluteRenderBounds":{"x":27233.15625,"y":-11138.853515625,"width":158.21875,"height":5.203125},"relativeTransform":[[1.0,0.0,76.5598449707031],[0.0,1.0,209.219757080078]],"size":{"x":204.600006103516,"y":18.1499996185303},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":76.5598449707031,"sizeFraction":0.0},"top":{"pixelOffset":209.219757080078,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A shared platform for South African whisky culture","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"714:5355":{"type":"TEXT","id":"714:5355","name":"Brand Role within Dash & Dram","absoluteBoundingBox":{"x":26375.0,"y":-11959.1007192373,"width":67.717714769653,"height":73.3220668077029},"isolatedAbsoluteRenderBounds":{"x":26384.681640625,"y":-11953.9140625,"width":48.28515625,"height":62.3037109375},"relativeTransform":[[0.945518553256989,0.325568169355392,17.5],[-0.325568169355392,0.945518553256989,234.890762329102]],"size":{"x":50.9599990844727,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":17.5,"sizeFraction":0.0},"top":{"pixelOffset":218.299808716817,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Role\nwithin Dash & Dram","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13355":{"type":"TEXT","id":"850:13355","name":"Real barrie Text","absoluteBoundingBox":{"x":24759.0,"y":-6333.0,"width":1280.0,"height":174.0},"isolatedAbsoluteRenderBounds":{"x":24759.0703125,"y":-6328.4453125,"width":1248.609375,"height":163.537109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":174.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"The Society had to earn the trust of serious whisky drinkers, but still leave the door open for the people who were curious, socially motivated and interested — just not yet confident enough to walk into the room first.\nFour segments emerged from market analysis: Connoisseur, Trend Adopter, Status Seeker and Conscious Connector. They were mapped on two axes: whisky experience and appetite for education.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13775":{"type":"TEXT","id":"850:13775","name":"Explanation - Maslow","absoluteBoundingBox":{"x":26242.0,"y":-8574.8232421875,"width":732.0,"height":217.0},"isolatedAbsoluteRenderBounds":{"x":26242.140625,"y":-8566.6572265625,"width":727.365234375,"height":203.5166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,596.0]],"size":{"x":732.0,"y":217.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16],"characters":"The strategy needed to build confidence through education — but pitched at the level each person was actually at. 
Using segmentation and sign-up data to understand each member's experience, knowledge, and preferences, the club could meet curious beginners, casual drinkers, cocktail explorers, and committed enthusiasts exactly where they stood. 
The experience also needed diversity in execution: who hosted it, who attended, how the whisky was consumed, and how people were invited in.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"16":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"714:5354":{"type":"TEXT","id":"714:5354","name":"Craft authority Reason to Believe","absoluteBoundingBox":{"x":26481.119140625,"y":-11951.458984375,"width":80.0800018310547,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":26497.626953125,"y":-11949.3671875,"width":47.427734375,"height":54.99609375},"relativeTransform":[[1.0,0.0,123.619140625],[0.0,1.0,225.941543579102]],"size":{"x":80.0800018310547,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":123.619140625,"sizeFraction":0.0},"top":{"pixelOffset":225.941543579102,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Craft authority\n\nReason to Believe","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"714:5353":{"type":"TEXT","id":"714:5353","name":"Makers & Process Distillery authority
","absoluteBoundingBox":{"x":26466.701171875,"y":-12049.16015625,"width":108.080001831055,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":26467.607421875,"y":-12046.8798828125,"width":106.626953125,"height":32.6318359375},"relativeTransform":[[1.0,0.0,109.200942993164],[0.0,1.0,128.240188598633]],"size":{"x":108.080001831055,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":109.200942993164,"sizeFraction":0.0},"top":{"pixelOffset":128.240188598633,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Makers & Process\n\nDistillery authority
","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"668:7977":{"type":"RECTANGLE","id":"668:7977","name":"Rectangle 3","absoluteBoundingBox":{"x":39864.80078125,"y":24441.599609375,"width":24.7999992370605,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":39864.80078125,"y":24441.599609375,"width":24.80078125,"height":88.0},"relativeTransform":[[1.0,0.0,1224.80004882812],[0.0,1.0,277.600006103516]],"size":{"x":24.7999992370605,"y":88.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1224.80004882812,"sizeFraction":0.0},"top":{"pixelOffset":277.600006103516,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"714:5350":{"type":"IMAGE","id":"714:5350","name":"Ellipse 6","absoluteBoundingBox":{"x":26630.21875,"y":-12146.0400390625,"width":62.1599960327148,"height":62.1599960327148},"isolatedAbsoluteRenderBounds":{"x":26626.9140625,"y":-12146.0400390625,"width":72.12890625,"height":72.18359375},"relativeTransform":[[1.0,0.0,272.71875],[0.0,1.0,31.3603515625]],"size":{"x":62.1599960327148,"y":62.1599960327148},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"139ba795f00fe74d2e980032dc4fed14f116c5d5","imageTransform":[[1.0,0.0,0.00239234417676926],[0.0,0.796407163143158,0.00108873064164072]],"originalImageWidth":399,"originalImageHeight":501,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":272.71875,"sizeFraction":0.0},"top":{"pixelOffset":31.3603515625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"dd77dedd2eeb7c0d63134c1f0361a304a68682e3"},"725:5225":{"type":"TEXT","id":"725:5225","name":"Brand 
Analysis","absoluteBoundingBox":{"x":27142.6573404087,"y":-9911.44208568824,"width":30.2815899681955,"height":10.323061828376},"isolatedAbsoluteRenderBounds":{"x":27153.185546875,"y":-9911.33203125,"width":9.123046875,"height":5.48828125},"relativeTransform":[[1.0,0.0,32.1571350097656],[-1.16414759776529e-10,1.0,234.134033203125]],"size":{"x":30.2750663757324,"y":10.2871685028076},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":32.1571350097656,"sizeFraction":0.0},"top":{"pixelOffset":234.134033199601,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand 
Analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":2.76480007171631,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.54361605644226,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:6966":{"type":"FRAME","id":"748:6966","name":"Frame 482893","absoluteBoundingBox":{"x":26284.0,"y":-13313.2001953125,"width":648.0,"height":1059.0},"isolatedAbsoluteRenderBounds":{"x":26282.919921875,"y":-13313.2001953125,"width":649.080078125,"height":1059.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":648.0,"y":1059.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["748:6912","850:13684","748:6937","748:6950","748:6992","748:6994"]},"748:6992":{"type":"TEXT","id":"748:6992","name":"Insight to brand explained","absoluteBoundingBox":{"x":26284.0,"y":-12401.2001953125,"width":648.0,"height":83.0},"isolatedAbsoluteRenderBounds":{"x":26284.439453125,"y":-12392.7001953125,"width":645.375,"height":48.1826171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,912.0]],"size":{"x":648.0,"y":83.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The common ground they all had, that was not competitive territory, was being proudly South African. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13627":{"type":"FRAME","id":"850:13627","name":"Primary at launch","absoluteBoundingBox":{"x":24759.0,"y":-4606.0,"width":1280.0,"height":974.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-4606.0,"width":1280.0,"height":974.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":974.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13628","850:13634"]},"748:6937":{"type":"TEXT","id":"748:6937","name":"Insight to brand explained","absoluteBoundingBox":{"x":26284.0,"y":-13189.2001953125,"width":648.0,"height":205.0},"isolatedAbsoluteRenderBounds":{"x":26284.09765625,"y":-13139.9111328125,"width":645.916015625,"height":110.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,124.0]],"size":{"x":648.0,"y":205.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23],"characters":"Method: Synthesis. I needed to find what elements of each brand crossed over but still maintained their own identity. I worked from each brand’s existing strategy, product role and ambition, but prioritised where the brands were trying to go over what their documents had historically said.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"23":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Italic","fontStyle":"Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"735:5554":{"type":"FRAME","id":"735:5554","name":"Frame 482887","absoluteBoundingBox":{"x":27113.5,"y":4895.23828125,"width":341.0,"height":339.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":4895.23828125,"width":341.0,"height":339.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1502.0]],"size":{"x":341.0,"y":339.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["722:5123"]},"850:13684":{"type":"TEXT","id":"850:13684","name":"Insight to brand header","absoluteBoundingBox":{"x":26284.0,"y":-13285.2001953125,"width":648.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":26282.919921875,"y":-13278.1806640625,"width":642.091796875,"height":83.6806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,28.0]],"size":{"x":648.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"How do we build one Society that three distinct whisky brands could credibly belong to, without flattening their equity, favouring one product, or creating internal competition?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6912":{"type":"TEXT","id":"748:6912","name":"Insight to brand header","absoluteBoundingBox":{"x":26284.0,"y":-13313.2001953125,"width":648.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":26284.728515625,"y":-13306.0341796875,"width":229.3515625,"height":13.068359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":648.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"What I needed to solve:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"8":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"707:4739":{"type":"TEXT","id":"707:4739","name":"From insight to brand","absoluteBoundingBox":{"x":26284.0,"y":-13378.2001953125,"width":648.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":26285.5,"y":-13362.7939453125,"width":328.470703125,"height":31.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":648.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From insight  to brand","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13730":{"type":"TEXT","id":"850:13730","name":"Insight to brand header","absoluteBoundingBox":{"x":26254.0,"y":-13619.2001953125,"width":708.0,"height":177.0},"isolatedAbsoluteRenderBounds":{"x":26254.8984375,"y":-13612.1806640625,"width":705.322265625,"height":83.720703125},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,3982.80004882812]],"size":{"x":708.0,"y":177.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The vision: A society that leads the South African whisky revolution. Aiming to unite whisky lovers and together explore, and develop, the South African Whisky Culture. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5221":{"type":"TEXT","id":"725:5221","name":"Text","absoluteBoundingBox":{"x":27141.1921466205,"y":-10085.225076949,"width":33.4108601249973,"height":22.8183861845664},"isolatedAbsoluteRenderBounds":{"x":27141.1921466205,"y":-10085.225076949,"width":33.4108601249973,"height":22.8183861845664},"relativeTransform":[[1.0,0.0,30.5864086151123],[-1.16414759776529e-10,1.0,60.3540916442871]],"size":{"x":33.3961944580078,"y":22.7787284851074},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":30.5864086151123,"sizeFraction":0.0},"top":{"pixelOffset":60.3540916403993,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":2.76480007171631,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.54361605644226,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"710:4999":{"type":"FRAME","id":"710:4999","name":"Frame 482863","absoluteBoundingBox":{"x":26254.0,"y":-14016.2001953125,"width":708.0,"height":333.0},"isolatedAbsoluteRenderBounds":{"x":26254.0,"y":-14016.2001953125,"width":708.0,"height":333.0},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,706.799987792969]],"size":{"x":708.0,"y":333.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":43.0,"counterAxisAlignItems":"MAX","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["710:5000","710:5001"]},"748:6884":{"type":"TEXT","id":"748:6884","name":"Dark rooms · expertise anxiety · purist rules · exclusion","absoluteBoundingBox":{"x":26280.80078125,"y":-14397.3994140625,"width":240.800003051758,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":26296.15625,"y":-14393.19921875,"width":209.654296875,"height":32.7392578125},"relativeTransform":[[1.0,0.0,26.8003902435303],[0.0,1.0,69.6003875732422]],"size":{"x":240.800003051758,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":26.8003902435303,"sizeFraction":0.0},"top":{"pixelOffset":69.6003875732422,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dark rooms · expertise anxiety · purist rules · exclusion","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":8.0,"listSpacing":8.0,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":8.0,"listSpacing":8.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.4000005722046,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.576000022888184,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2639331817627,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17619":{"type":"TEXT","id":"157:17619","name":"Mobile/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":3.62890625,"width":33.1548461914062,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6920":{"type":"FRAME","id":"748:6920","name":"Frame 482889","absoluteBoundingBox":{"x":26284.0,"y":-13313.2001953125,"width":648.0,"height":1059.0},"isolatedAbsoluteRenderBounds":{"x":26282.919921875,"y":-13313.2001953125,"width":649.080078125,"height":1059.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,65.0]],"size":{"x":648.0,"y":1059.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["748:6966"]},"748:6883":{"type":"TEXT","id":"748:6883","name":"Imported Elitism","absoluteBoundingBox":{"x":26288.80078125,"y":-14437.7998046875,"width":225.600006103516,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":26344.033203125,"y":-14433.8671875,"width":115.1640625,"height":14.0068359375},"relativeTransform":[[1.0,0.0,34.8003921508789],[0.0,1.0,29.2003898620605]],"size":{"x":225.600006103516,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":34.8003921508789,"sizeFraction":0.0},"top":{"pixelOffset":29.2003898620605,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Imported Elitism","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":8.0,"listSpacing":8.0,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":8.0,"listSpacing":8.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.4000005722046,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.576000022888184,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2639331817627,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5366":{"type":"SVG","id":"714:5366","name":"Line 7","absoluteBoundingBox":{"x":26520.7304686193,"y":-11914.1904296875,"width":1.30741682369262e-07,"height":10.0},"isolatedAbsoluteRenderBounds":{"x":26520.169921875,"y":-11914.1904296875,"width":0.560546875,"height":10.0},"relativeTransform":[[-1.30743194048932e-08,1.0,163.23046875],[-1.0,-4.70675498576156e-09,273.2099609375]],"size":{"x":10.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":163.230468619257,"sizeFraction":0.0},"top":{"pixelOffset":263.2099609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"a2fe5c6e290c0c9bc32f03cd9fb13436b1df79b4"},"722:5054":{"type":"CODE_INSTANCE","id":"722:5054","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":26242.0,"y":-2368.1533203125,"width":719.0,"height":436.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-2368.1533203125,"width":719.0,"height":436.0},"relativeTransform":[[1.0,0.0,-13.0],[0.0,1.0,71.669921875]],"size":{"x":719.0,"y":436.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-13.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":71.669921875,"sizeFraction":0.0},"bottom":{"pixelOffset":-137.330078125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"codeExportName":"Code722_5051.default","componentProperties":{}},"710:5003":{"type":"TEXT","id":"710:5003","name":"Tension Text","absoluteBoundingBox":{"x":26254.0,"y":-14711.0,"width":708.0,"height":211.0},"isolatedAbsoluteRenderBounds":{"x":26256.2421875,"y":-14696.59375,"width":704.75390625,"height":190.59375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":708.0,"y":211.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,45,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46,46],"characters":"The Whitespace
\nCreating a new premium [South African] code - 
a way to make whisky feel confident, curious and culturally desirable — without making it feel less premium.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"46":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-It","fontStyle":"Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"45":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"44":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"43":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6562":{"type":"FRAME","id":"694:6562","name":"Whiskey Paradox","absoluteBoundingBox":{"x":26255.0,"y":-16009.0,"width":706.0,"height":1222.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-16009.0,"width":706.0,"height":1222.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,12.0]],"size":{"x":706.0,"y":1222.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":37.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["705:4721","705:4649"]},"725:5220":{"type":"RECTANGLE","id":"725:5220","name":"Screenshot 2026-06-19 at 09.45.58 1","absoluteBoundingBox":{"x":27110.5031411817,"y":-10145.9285216233,"width":422.444052118975,"height":240.110877608318},"targetAspectRatio":{"x":1353.0,"y":768.0},"isolatedAbsoluteRenderBounds":{"x":27110.505859375,"y":-10145.9248046875,"width":422.4375,"height":240.103515625},"relativeTransform":[[1.0,-0.000115728136734106,0.0281290262937546],[0.000178096859599464,1.0,0.000151400570757687]],"size":{"x":422.262512207031,"y":239.68489074707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"1be66f0bac609a426edfcbfe29bc3b6e1d866c1f","imageTransform":[[0.917910516262054,0.0,0.0244233384728432],[0.0,0.925301253795624,0.0530120506882668]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000390740484278451,"sizeFraction":0.0},"top":{"pixelOffset":0.000151400570757687,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"710:5011":{"type":"FRAME","id":"710:5011","name":"Frame 482863","absoluteBoundingBox":{"x":27125.5,"y":-13489.8447265625,"width":317.0,"height":494.0},"isolatedAbsoluteRenderBounds":{"x":27125.5,"y":-13489.8447265625,"width":317.0,"height":494.0},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,836.155029296875]],"size":{"x":317.0,"y":494.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":56.0,"counterAxisSizingMode":"FIXED","children":["710:5012","710:5013"]},"714:5313":{"type":"TEXT","id":"714:5313","name":"Premium pedigree 
Mastery, remastered","absoluteBoundingBox":{"x":25618.0,"y":-12132.0,"width":184.0,"height":63.0},"isolatedAbsoluteRenderBounds":{"x":25619.8671875,"y":-12127.0,"width":180.03125,"height":57.4140625},"relativeTransform":[[1.0,0.0,713.0],[0.0,1.0,233.0]],"size":{"x":184.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":713.0,"sizeFraction":0.0},"top":{"pixelOffset":233.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Premium pedigree\n
Mastery, remastered","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5187":{"type":"RECTANGLE","id":"725:5187","name":"Rectangle 4","absoluteBoundingBox":{"x":25437.107421875,"y":-10539.5009765625,"width":48.0896797180176,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25437.107421875,"y":-10539.5009765625,"width":48.08984375,"height":7.712890625},"relativeTransform":[[1.0,5.85563273208656e-17,11.795726776123],[0.0,1.0,-0.000100283534266055]],"size":{"x":48.0896797180176,"y":7.71250152587891},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":11.795726776123,"sizeFraction":0.0},"top":{"pixelOffset":-0.000100283534266055,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"850:13647":{"type":"FRAME","id":"850:13647","name":"Conscious connectors","absoluteBoundingBox":{"x":26218.0,"y":-4786.8232421875,"width":389.0,"height":1028.0},"isolatedAbsoluteRenderBounds":{"x":26218.0,"y":-4786.8232421875,"width":389.0,"height":1028.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,800.0]],"size":{"x":389.0,"y":1028.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13648","850:13652"]},"850:13789":{"type":"TEXT","id":"850:13789","name":"Explanation - Maslow","absoluteBoundingBox":{"x":27113.5,"y":-6814.76171875,"width":351.0,"height":351.0},"isolatedAbsoluteRenderBounds":{"x":27113.5859375,"y":-6808.05859375,"width":334.2421875,"height":336.484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,955.0]],"size":{"x":351.0,"y":351.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"The strategy needed to build confidence through education — but pitched at the level each person was actually at. 
Using segmentation and sign-up data to understand each member's experience, knowledge, and preferences, the club could meet curious beginners, casual drinkers, cocktail explorers, and committed enthusiasts exactly where they stood. 
The experience also needed diversity in execution: who hosted it, who attended, how the whisky was consumed, and how people were invited in.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"705:4641":{"type":"TEXT","id":"705:4641","name":"The Opportunity Shift the signal — from elitist and intimidating to confident, curious and culturally desirable. 
Creating a membership experience that could open up the category while protecting what made whisky feel worth joining in the first place.","absoluteBoundingBox":{"x":26255.0,"y":-14937.0,"width":635.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":26255.439453125,"y":-14929.833984375,"width":602.009765625,"height":136.71875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":635.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27],"characters":"The Opportunity\nShift the signal —  from elitist and intimidating to confident, curious  and culturally desirable. 
Creating a membership experience that could open up the category while protecting what made whisky feel worth joining in the first place.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"27":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6565":{"type":"TEXT","id":"694:6565","name":"The Challenge Make exclusivity feel like an invitation rather than a restriction.
The premium, members-only quality that made whisky desirable had to remain — but it had to be opened up, so that curiosity, not expertise, was the price of entry. Get that balance wrong in either direction and the brand either loses its appeal or re-erects the same barrier it set out to remove.","absoluteBoundingBox":{"x":26255.0,"y":-15180.0,"width":635.0,"height":192.0},"isolatedAbsoluteRenderBounds":{"x":26255.439453125,"y":-15173.833984375,"width":633.197265625,"height":179.5078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":635.0,"y":192.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Challenge \nMake exclusivity feel like an invitation rather than a restriction.
The premium, members-only quality that made whisky desirable had to remain — but it had to be opened up, so that curiosity, not expertise, was the price of entry. Get that balance wrong in either direction and the brand either loses its appeal or re-erects the same barrier it set out to remove.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"28":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4801":{"type":"FRAME","id":"720:4801","name":"GTM Section 5 Content Slides","absoluteBoundingBox":{"x":27113.5,"y":4157.23828125,"width":341.0,"height":723.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":4157.23828125,"width":341.0,"height":723.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.0]],"size":{"x":341.0,"y":723.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":6.5,"paddingLeft":6.5,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["722:5117","720:4803"]},"4:1465":{"type":"TEXT","id":"4:1465","name":"Body Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.400000035762787,"y":2.99999952316284,"width":11.6563291549683,"height":9.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.71875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"694:6563":{"type":"TEXT","id":"694:6563","name":"The whisky paradox Whisky drinking was never just about the liquid. It was about the experience around it — shaped by how people felt while participating, and how they believed they would be perceived for taking part. Whisky was a social signal. Every whisky club in South Africa at the time leaned hard into the elitist cigar-lounge aesthetic. Surprisingly, audience research showed that people who already liked whisky often appreciated that lifestyle. The premium world, the ritual, the taste cues and the codes of sophistication were not irrelevant. They were part of the appeal. The problem was that premium often felt closed. The data pointed to where: audiences were already drinking whisky in non-traditional ways. Cocktails were popular both on- and off-trade. Yet every competitor still positioned whisky in a purist fashion, gatekeeping the very behaviour that could grow the category — an untapped market hiding in plain sight, and proof that lowering the barrier to entry from purists-only to curious cocktail drinkers wasn't sacrilege, if done right. That meant the premium codes couldn't be discarded — they needed reinterpreting. Not stripped of sophistication, but re-rooted in something distinctly South African: the natural ingredients shaped by the African sun, the pioneering distilleries, the craft of a whisky industry still writing its own story. A naturally local sophistication, rather than the imported, imitative elitism that had defined the category until now.","absoluteBoundingBox":{"x":26255.0,"y":-16009.0,"width":706.0,"height":792.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-15994.59375,"width":703.83984375,"height":771.478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":706.0,"y":792.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,73,73,73,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,73,73,73,73,73,73,73,73,73,73,73,73,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75],"characters":"The whisky paradox\nWhisky drinking was never just about the liquid. It was about the experience around it — shaped by how people felt while participating, and how they believed they would be perceived for taking part. Whisky was a social signal.\nEvery whisky club in South Africa at the time leaned hard into the elitist cigar-lounge aesthetic. Surprisingly, audience research showed that people who already liked whisky often appreciated that lifestyle. The premium world, the ritual, the taste cues and the codes of sophistication were not irrelevant. They were part of the appeal.\nThe problem was that premium often felt closed.\nThe data pointed to where: audiences were already drinking whisky in non-traditional ways. Cocktails were popular both on- and off-trade. Yet every competitor still positioned whisky in a purist fashion, gatekeeping the very behaviour that could grow the category — an untapped market hiding in plain sight, and proof that lowering the barrier to entry from purists-only to curious cocktail drinkers wasn't sacrilege, if done right.\nThat meant the premium codes couldn't be discarded — they needed reinterpreting. Not stripped of sophistication, but re-rooted in something distinctly South African: the natural ingredients shaped by the African sun, the pioneering distilleries, the craft of a whisky industry still writing its own story. A naturally local sophistication, rather than the imported, imitative elitism that had defined the category until now.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"76":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"75":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"74":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"73":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"72":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"71":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"705:4600":{"type":"FRAME","id":"705:4600","name":"Context & Brief","absoluteBoundingBox":{"x":26242.0,"y":-17106.0,"width":732.0,"height":1033.0},"isolatedAbsoluteRenderBounds":{"x":26201.0,"y":-17106.0,"width":814.0,"height":1033.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,496.0]],"size":{"x":732.0,"y":1033.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","maxWidth":1280.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":41.0,"bottom":0.0,"left":41.0},"strokeWeight":41.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["705:4603","705:4601","705:4625"]},"850:13381":{"type":"TEXT","id":"850:13381","name":"Conoisseur text","absoluteBoundingBox":{"x":24753.0,"y":-4300.0,"width":640.0,"height":539.0},"isolatedAbsoluteRenderBounds":{"x":24753.15625,"y":-4261.6953125,"width":628.02734375,"height":494.787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,306.0]],"size":{"x":640.0,"y":539.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,20,14,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"705:4625":{"type":"TEXT","id":"705:4625","name":"I owned everything that followed — research, brand architecture, positioning, segmentation, UX, GTM — end to end.","absoluteBoundingBox":{"x":26242.0,"y":-16147.0,"width":732.0,"height":62.0},"isolatedAbsoluteRenderBounds":{"x":26242.52734375,"y":-16138.7109375,"width":631.453125,"height":48.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,959.0]],"size":{"x":732.0,"y":62.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I owned everything that followed — research, brand architecture, positioning, segmentation, UX, GTM — end to end.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"705:4602":{"type":"TEXT","id":"705:4602","name":"Whisky Club Brief: Develop a whisky club for Bain's, Three Ships and James Sedgwick Distillery that could:
 Appeal to younger audiences Promote all three brands equally Avoid cannibalising the brands or products","absoluteBoundingBox":{"x":26252.0,"y":-16425.0,"width":712.0,"height":229.0},"isolatedAbsoluteRenderBounds":{"x":26253.791015625,"y":-16419.37109375,"width":708.69140625,"height":221.6875},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,27.0]],"size":{"x":712.0,"y":229.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20],"characters":"Whisky Club Brief:\nDevelop a whisky club for Bain's, Three Ships and James Sedgwick Distillery that could:
\nAppeal to younger audiences\nPromote all three brands equally\nAvoid cannibalising the brands or products","lineIndentations":[0,0,1,1,1],"lineTypes":["NONE","NONE","ORDERED","ORDERED","ORDERED"],"listStartOffsets":[null,null,1,2,3],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"20":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"746:6836","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"746:6836","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13634":{"type":"FRAME","id":"850:13634","name":"Trend Adopters","absoluteBoundingBox":{"x":25427.0,"y":-4606.0,"width":618.0,"height":991.0},"isolatedAbsoluteRenderBounds":{"x":25427.0,"y":-4606.0,"width":619.0,"height":991.0},"relativeTransform":[[1.0,0.0,668.0],[0.0,1.0,0.0]],"size":{"x":618.0,"y":991.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13635","850:13639"]},"694:6545":{"type":"TEXT","id":"694:6545","name":"A doorway for the curious. A destination for enthusiasts. A relationship engine for Heineken Beverages. Client: Distell, now Heineken Beverages
Brands: Bain’s · Three Ships · James Sedgwick Distillery
Role: Senior Digital Insights Manager
Focus: Brand strategy · Positioning · Customer experience · Membership strategy · Audience segmentation · CRM · Go-to-market
Scope: South Africa
Proof: 4,852 unique visitors in 48 hours · 832 sign-ups · 20% conversion rate Career impact: Promotion to Senior Brand Strategist across Hoorah Group’s portfolio and Heineken Beverages.","absoluteBoundingBox":{"x":26242.0,"y":-17529.0,"width":732.0,"height":371.0},"isolatedAbsoluteRenderBounds":{"x":26241.837890625,"y":-17520.716796875,"width":699.876953125,"height":357.6015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,69.0]],"size":{"x":732.0,"y":371.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,52,52,52,52,52,52,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,52,52,52,52,52,52,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,52,52,52,52,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,52,52,52,52,52,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,52,52,52,52,52,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,52,52,52,52,52,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52],"characters":"A doorway for the curious. A destination for enthusiasts. A relationship engine for Heineken Beverages.\nClient: Distell, now Heineken Beverages
Brands: Bain’s · Three Ships · James Sedgwick Distillery
Role: Senior Digital Insights Manager
Focus: Brand strategy · Positioning · Customer experience · Membership strategy · Audience segmentation · CRM · Go-to-market
Scope: South Africa
Proof: 4,852 unique visitors in 48 hours · 832 sign-ups · 20% conversion rate\nCareer impact: Promotion to Senior Brand Strategist across Hoorah Group’s portfolio and Heineken Beverages.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[70,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"52":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"51":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"694:6544":{"type":"TEXT","id":"694:6544","name":"Dash & Dram Whiskey Club","absoluteBoundingBox":{"x":26242.0,"y":-17598.0,"width":732.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":26243.51171875,"y":-17592.88671875,"width":532.26171875,"height":40.783203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dash & Dram Whiskey Club","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:390:46545","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:390:46545","fontSize":64.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:390:46545","fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:390:46545","paragraphSpacing":25.0,"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":42.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":75.0187606811523,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5233":{"type":"RECTANGLE","id":"725:5233","name":"Rectangle 4","absoluteBoundingBox":{"x":27138.3787312306,"y":-10015.4241096919,"width":39.0180809957201,"height":6.29199546646123},"isolatedAbsoluteRenderBounds":{"x":27138.3787312306,"y":-10015.4241096919,"width":39.0180809957201,"height":6.29199546646123},"relativeTransform":[[1.0,0.0,-8.40839857119136e-05],[-1.72352127913373e-19,1.0,-8.3555540186353e-05]],"size":{"x":39.0142555236816,"y":6.24578046798706},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"849:13201":{"mainComponentId":"849:12774","type":"INSTANCE","id":"849:13201","name":"Nav Bar","absoluteBoundingBox":{"x":26191.0,"y":-18096.0,"width":834.0,"height":76.0},"isolatedAbsoluteRenderBounds":{"x":26191.0,"y":-18096.0,"width":834.0,"height":76.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":834.0,"y":76.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":64.0,"paddingBottom":24.0,"paddingLeft":64.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["I849:13201;849:12740","I849:13201;849:12741"],"componentSetId":"849:12776","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[]},"850:13592":{"type":"RECTANGLE","id":"850:13592","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26556.0,"y":-5537.8232421875,"width":191.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26550.80078125,"y":-5542.0234375,"width":219.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,49.0]],"size":{"x":191.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-129.0,"sizeFraction":1.0},"top":{"pixelOffset":49.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"725:5206":{"type":"RECTANGLE","id":"725:5206","name":"Rectangle 4","absoluteBoundingBox":{"x":26652.3359375,"y":-10962.396484375,"width":27.6850471496582,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26652.3359375,"y":-10962.396484375,"width":27.685546875,"height":5.2265625},"relativeTransform":[[1.0,4.9746383958588e-17,6.78700160980225],[0.0,1.0,0.000343711202731356]],"size":{"x":27.6850471496582,"y":5.22638511657715},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":6.78700160980225,"sizeFraction":0.0},"top":{"pixelOffset":0.000343711202731356,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"367:37273":{"type":"TEXT","id":"367:37273","name":"Diagrams & Visuals/Diagram Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":0.78125,"y":14.25,"width":36.2256240844727,"height":29.40625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":49.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.96,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.6399993896484,"lineHeightPercent":129.706665039062,"lineHeightPercentFontSize":152.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":22.0,"letterSpacing":0.66,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8199996948242,"lineHeightPercent":111.786666870117,"lineHeightPercentFontSize":131.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3199996948242,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.6399993896484,"lineHeightPercent":115.252128601074,"lineHeightPercentFontSize":152.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5349":{"type":"IMAGE","id":"714:5349","name":"Ellipse 5","absoluteBoundingBox":{"x":26489.66015625,"y":-12146.0400390625,"width":62.1599960327148,"height":62.1599960327148},"isolatedAbsoluteRenderBounds":{"x":26486.35546875,"y":-12146.0400390625,"width":72.12890625,"height":72.18359375},"relativeTransform":[[1.0,0.0,132.160308837891],[0.0,1.0,31.3601169586182]],"size":{"x":62.1599960327148,"y":62.1599960327148},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d0f330bb55651299fca3de85f74b707f484f0355","originalImageWidth":470,"originalImageHeight":334,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":132.160308837891,"sizeFraction":0.0},"top":{"pixelOffset":31.3601169586182,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"49901c9b1082418aac62a8d34bf9810cb6f89cdf"},"850:13598":{"type":"RECTANGLE","id":"850:13598","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27213.0,"y":-5558.8232421875,"width":215.0,"height":122.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27205.19921875,"y":-5565.123046875,"width":257.6015625,"height":164.599609375},"relativeTransform":[[1.0,0.0,303.0],[0.0,1.0,28.0]],"size":{"x":215.0,"y":122.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-101.0,"sizeFraction":1.0},"top":{"pixelOffset":28.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"157:17537":{"type":"TEXT","id":"157:17537","name":"Heading/Mobile/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":60.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":0.2578125,"y":6.078125,"width":56.8368759155273,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5012":{"type":"TEXT","id":"722:5012","name":"GTM Section 1 Conclusion","absoluteBoundingBox":{"x":24759.0,"y":-1179.0,"width":1280.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":24759.15625,"y":-1170.234375,"width":1276.98828125,"height":83.46875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1393.0]],"size":{"x":1280.0,"y":129.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The lowest-confidence moment in the journey was around member reviews and social proof. The fix was structural: make credible members, leadership and testimonials easy to find, so prospective members could see who the Society was for before deciding whether it was for them.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"710:4989":{"type":"TEXT","id":"710:4989","name":"Tension Emphasis","absoluteBoundingBox":{"x":24759.0,"y":-13963.0,"width":1280.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":24759.5625,"y":-13954.234375,"width":1252.884765625,"height":93.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11],"characters":"It also gave the Society a way to solve the whisky paradox without stripping the category of its premium appeal.\nSouth African whisky could create a different kind of sophistication: one rooted in local craft, natural ingredients shaped by the African sun, pioneering distilleries, and an industry still writing its own story.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"11":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"8":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13432":{"type":"TEXT","id":"850:13432","name":"Credibility → Relevance → Status → Belonging The segmentation was a sequence for building belief.","absoluteBoundingBox":{"x":26242.0,"y":-3975.8232421875,"width":627.0,"height":71.0},"isolatedAbsoluteRenderBounds":{"x":26295.98046875,"y":-3969.50317382812,"width":518.369140625,"height":62.996337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":627.0,"y":71.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Credibility → Relevance → Status → Belonging\nThe segmentation was a sequence for building belief.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":106.526634216309,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4795":{"type":"TEXT","id":"720:4795","name":"GTM Section 5 Sustain Text","absoluteBoundingBox":{"x":26242.0,"y":597.1767578125,"width":732.0,"height":480.0},"isolatedAbsoluteRenderBounds":{"x":26247.095703125,"y":604.378784179688,"width":726.46484375,"height":465.909301757812},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":480.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[40,40,40,40,40,40,40,40,40,40,40,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44],"characters":"4. Sustain\nCommunity and content after sign-up\nThe post-sign-up experience gave members reasons to return.\nOnce someone joined, the job shifted from conversion to participation.\nThe welcome experience was designed to validate the decision through a membership card, small gift and digital certificate, depending on membership choice. These were not decorative touches. They were recommended as tangible signals of belonging — something new members could recognise, keep and share.\nThe online forum gave the community somewhere to return between events. Educational content gave members a way to build confidence at their own level. Events and tailor-made experiences gave the Society reasons to exist beyond the inbox.\nCRM then connected the pieces: reviews, preferences and member needs could inform recommendations, event details and future content.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"RIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"44":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"41":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"40":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17527":{"type":"TEXT","id":"157:17527","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.34375,"y":8.4375,"width":75.7825012207031,"height":60.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:9181":{"mainComponentId":"849:8056","type":"INSTANCE","id":"849:9181","name":"Footer","absoluteBoundingBox":{"x":24679.0,"y":4350.0,"width":1448.0,"height":637.0},"isolatedAbsoluteRenderBounds":{"x":24679.0,"y":4350.0,"width":1448.0,"height":637.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,22446.0]],"size":{"x":1448.0,"y":637.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":72.0,"paddingRight":72.0,"paddingBottom":13.0,"paddingLeft":72.0,"layoutMode":"VERTICAL","itemSpacing":46.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I849:9181;849:7762"],"componentSetId":"849:8057","componentProperties":{"Size":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":1448.0,"y":637.0}},"componentId":"849:8056"}]},"710:4992":{"type":"FRAME","id":"710:4992","name":"Whitespace","absoluteBoundingBox":{"x":26242.0,"y":-14723.0,"width":732.0,"height":1051.80004882812},"isolatedAbsoluteRenderBounds":{"x":26149.0,"y":-14724.0,"width":887.0,"height":1053.7998046875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,2879.0]],"size":{"x":732.0,"y":1051.80004882812},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":62.0,"bottom":1.0,"left":93.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingRight":12.0,"paddingBottom":12.0,"paddingLeft":12.0,"layoutMode":"VERTICAL","itemSpacing":56.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["710:5094","748:6895","710:4999"]},"850:13577":{"type":"FRAME","id":"850:13577","name":"The Status Seeker","absoluteBoundingBox":{"x":24735.0,"y":-4606.0,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-4606.0,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13578","850:13579","850:13580"]},"157:17522":{"type":"TEXT","id":"157:17522","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5352":{"type":"TEXT","id":"714:5352","name":"Category Differentiators","absoluteBoundingBox":{"x":26360.47265625,"y":-12056.6591064834,"width":90.9436195798917,"height":51.31639408103},"isolatedAbsoluteRenderBounds":{"x":26365.24609375,"y":-12052.904296875,"width":81.2890625,"height":43.453125},"relativeTransform":[[0.945518493652344,0.32556813955307,2.97265625],[-0.32556813955307,0.945518493652344,149.365234375]],"size":{"x":87.9199981689453,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":2.97265625,"sizeFraction":0.0},"top":{"pixelOffset":120.741284141627,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Category Differentiators","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{"1":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-SemiBold","fontStyle":"SemiBold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"849:7974":{"type":"FRAME","id":"849:7974","name":"Content","absoluteBoundingBox":{"x":39074.0,"y":-13349.0,"width":682.0,"height":118.0},"isolatedAbsoluteRenderBounds":{"x":39074.0,"y":-13349.0,"width":682.0,"height":118.0},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,427.0]],"size":{"x":682.0,"y":118.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7975","849:7976"]},"850:13605":{"type":"RECTANGLE","id":"850:13605","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27197.5,"y":-4382.16162109375,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27192.30078125,"y":-4386.36181640625,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"710:4990":{"type":"TEXT","id":"710:4990","name":"Tension Emphasis","absoluteBoundingBox":{"x":24759.0,"y":-13803.0,"width":1280.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":24759.48046875,"y":-13794.234375,"width":1155.150390625,"height":93.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,160.0]],"size":{"x":1280.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17],"characters":"Being seen supporting a South African whisky club immediately lowered the cognitive load of joining.\nParticipation no longer felt like stepping into an intimidating circle of experts. It felt like backing something proudly local, alongside everyone else doing the same.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"17":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"16":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"722:5110":{"type":"RECTANGLE","id":"722:5110","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26488.224609375,"y":1117.88037109375,"width":195.020004272461,"height":107.826278686523},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26486.951171875,"y":1116.85131835938,"width":201.9765625,"height":114.784301757812},"relativeTransform":[[1.0,0.0,243.040008544922],[0.0,1.0,4.47018814086914]],"size":{"x":195.020004272461,"y":107.826278686523},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0daf80a60bee405a8cd5c9f52a96414c209f678b","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.24499998986721,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":2.20499992370605,"y":2.45000004768372},"radius":2.74399995803833,"spread":0.73499995470047,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.90000009536743,4.90000009536743,4.90000009536743,4.90000009536743],"cornerRadius":4.90000009536743},"715:5410":{"type":"FRAME","id":"715:5410","name":"Final Positioning Slides","absoluteBoundingBox":{"x":24759.0,"y":-9500.99955767393,"width":1281.36269372297,"height":422.768094694165},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-9501.0,"width":1281.36328125,"height":422.7685546875},"relativeTransform":[[0.99999463558197,0.00327190174721181,1.46142974699615e-06],[-0.00327190174721181,0.99999463558197,874.188049316406]],"size":{"x":1280.0,"y":418.582305908203},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["715:5438","715:5412"]},"710:5000":{"type":"TEXT","id":"710:5000","name":"Tension Emphasis","absoluteBoundingBox":{"x":26254.0,"y":-14016.2001953125,"width":708.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":26254.400390625,"y":-14007.7001953125,"width":696.583984375,"height":135.81640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":708.0,"y":145.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12],"characters":"It also gave the Society a way to solve the whisky paradox without stripping the category of its premium appeal.\nSouth African whisky could create a different kind of sophistication: one rooted in local craft, natural ingredients shaped by the African sun, pioneering distilleries, and an industry still writing its own story.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"12":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"9":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"668:7971":{"type":"COMPONENT_SET","id":"668:7971","name":"Brand DNA - Desktop","absoluteBoundingBox":{"x":38620.0,"y":24144.0,"width":2291.0,"height":2472.0},"isolatedAbsoluteRenderBounds":{"x":38620.0,"y":24144.0,"width":2291.0,"height":2472.0},"relativeTransform":[[1.0,0.0,38620.0],[0.0,1.0,24144.0]],"size":{"x":2291.0,"y":2472.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["668:7972","668:7981","668:7990"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Default","variantOptions":["Default","iPad","iPhone"]}}},"850:13448":{"type":"RECTANGLE","id":"850:13448","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27296.5,"y":-6170.16162109375,"width":134.0,"height":76.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27288.69921875,"y":-6176.46142578125,"width":176.6015625,"height":118.599609375},"relativeTransform":[[1.0,0.0,180.0],[0.0,1.0,29.60009765625]],"size":{"x":134.0,"y":76.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"8d997abd42d69f636aa7d0def07d8b3a66160fc7","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":29.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"739:5597":{"type":"TEXT","id":"739:5597","name":"4.8k+ unique visitors
in 48 hours","absoluteBoundingBox":{"x":26335.310546875,"y":2795.595703125,"width":118.300003051758,"height":77.0},"isolatedAbsoluteRenderBounds":{"x":26334.4375,"y":2801.99877929688,"width":94.1875,"height":68.998291015625},"relativeTransform":[[1.0,0.0,-10.5100021362305],[0.0,1.0,-4.57999849319458]],"size":{"x":118.300003051758,"y":77.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.716800034046173},"radius":1.43360006809235,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[208,208,208,208,208,208,208,211,211,211,211,211,211,211,211,211,211,211,211,211,211,211,209,210,210,210,210,210,210,210,210,210,210,210],"characters":"4.8k+ \nunique visitors
in 48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.9200000762939,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.740406036377,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"211":{"fontSize":14.0,"lineHeightPx":19.0400009155273,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"210":{"fontSize":17.9200000762939,"lineHeightPx":19.5328006744385,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":7.28000020980835,"lineHeightPx":9.90080070495605,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"208":{"fontSize":35.8400001525879,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"146:968":{"id":"146:968","type":"VARIABLE","assetId":"VariableID:065b4f261dcd755ab53cca63734c159a0e136c7f/1673:248","name":"Color Tokens/Content/Dark/Tertiary","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87","codeSyntax":{},"valuesByMode":{"712:2":{"type":"VARIABLE_ALIAS","id":"VariableID:e471a0f847d9f97ba18b81909645d22333b7c454/1673:247"}}},"850:13769":{"type":"TEXT","id":"850:13769","name":"Gray is a neutral color and is the foundation of the color system. Almost everything in UI design — text, form fields, backgrounds, dividers — are usually gray.","absoluteBoundingBox":{"x":26274.0,"y":-8921.8232421875,"width":610.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":26274.126953125,"y":-8918.1328125,"width":605.93359375,"height":38.765625},"relativeTransform":[[1.0,0.0,32.0],[0.0,1.0,32.0]],"size":{"x":610.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"\"I would really like to be part of a whisky club, but there are so many different whiskies and I feel I don't know enough to be a part of one.\"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"748:6857","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"715:7920":{"type":"TEXT","id":"715:7920","name":"The customer experience strategy","absoluteBoundingBox":{"x":26242.0,"y":-9283.3232421875,"width":765.0,"height":75.0},"isolatedAbsoluteRenderBounds":{"x":26242.609375,"y":-9258.9169921875,"width":525.33984375,"height":31.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.5]],"size":{"x":765.0,"y":75.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The customer experience strategy","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"739:5586":{"type":"FRAME","id":"739:5586","name":"Frame 482763","absoluteBoundingBox":{"x":25560.5,"y":3615.5,"width":252.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":25560.5,"y":3615.5,"width":252.0,"height":108.6328125},"relativeTransform":[[1.0,0.0,774.0],[0.0,1.0,0.0]],"size":{"x":252.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5587"]},"849:7917":{"type":"FRAME","id":"849:7917","name":"Content","absoluteBoundingBox":{"x":39046.0,"y":-13776.0,"width":738.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":39034.19921875,"y":-13780.2998046875,"width":749.80078125,"height":88.2998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":738.0,"y":84.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7918","849:7919"]},"720:4770":{"type":"FRAME","id":"720:4770","name":"GTM Section 4","absoluteBoundingBox":{"x":26242.0,"y":-315.8232421875,"width":732.0,"height":900.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-315.8232421875,"width":732.0,"height":900.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9004.0]],"size":{"x":732.0,"y":900.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["720:4772","720:4771"]},"714:5364":{"type":"SVG","id":"714:5364","name":"Line 4","absoluteBoundingBox":{"x":26729.7011702729,"y":-12060.4404296875,"width":1.60214767674915e-06,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":26729.140625,"y":-12060.4404296875,"width":0.560546875,"height":136.0},"relativeTransform":[[-1.17804894728124e-08,1.0,372.201171875],[-1.0,-5.22368948097096e-09,252.9599609375]],"size":{"x":136.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":372.201170272853,"sizeFraction":0.0},"top":{"pixelOffset":116.9599609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"159:1676":{"type":"COMPONENT_SET","id":"159:1676","name":"Button","absoluteBoundingBox":{"x":17778.0,"y":13407.0,"width":1308.0,"height":1952.0},"isolatedAbsoluteRenderBounds":{"x":17778.0,"y":13407.0,"width":1308.0,"height":1952.0},"relativeTransform":[[1.0,0.0,6766.0],[0.0,1.0,1982.0]],"size":{"x":1308.0,"y":1952.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["486:96858","486:97253","486:97312","486:96953","486:97256","486:97315","486:96931","486:97259","486:97318","486:96861","486:97262","486:97321","486:96948","486:97265","486:96934","486:97327","486:96965","486:97277","486:97336","486:96968","486:97279","486:97338"],"componentPropertyDefinitions":{}},"850:13440":{"type":"FRAME","id":"850:13440","name":"Section 1 Segmentation","absoluteBoundingBox":{"x":27113.5,"y":-1997.76171875,"width":341.0,"height":528.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-1997.76171875,"width":341.0,"height":528.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":528.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13441"]},"694:6434":{"type":"FRAME","id":"694:6434","name":"Case Study Dash & Dram","absoluteBoundingBox":{"x":24679.0,"y":-18096.0,"width":1440.0,"height":22446.0},"isolatedAbsoluteRenderBounds":{"x":24679.0,"y":-18096.0,"width":1440.0,"height":22446.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1440.0,"y":22446.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.11315071582794,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:13190","694:6441","694:6442"]},"849:8010":{"type":"FRAME","id":"849:8010","name":"Links","absoluteBoundingBox":{"x":39906.0,"y":-13491.0,"width":105.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13491.0,"width":105.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,245.0]],"size":{"x":105.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:8011"]},"694:6442":{"type":"FRAME","id":"694:6442","name":"Main Body Text","absoluteBoundingBox":{"x":24679.0,"y":-17271.0,"width":1440.0,"height":22645.0},"isolatedAbsoluteRenderBounds":{"x":24666.0,"y":-17271.0,"width":1453.0,"height":22645.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,825.0]],"size":{"x":1440.0,"y":22645.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":23.0,"paddingRight":23.0,"paddingBottom":23.0,"paddingLeft":23.0,"layoutMode":"VERTICAL","itemSpacing":11.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6443"]},"486:96931":{"type":"COMPONENT","id":"486:96931","name":"FOR/Says:=Back to Top, Text/Icon=Full Text, Button Colour=Black, Size=Large, State=Default","absoluteBoundingBox":{"x":18394.0,"y":14245.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18394.0,"y":14245.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,616.0],[0.0,1.0,838.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":616.0,"sizeFraction":0.0},"top":{"pixelOffset":838.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96932","486:96933"],"componentSetId":"159:1676"},"850:13390":{"type":"FRAME","id":"850:13390","name":"Segmentation, Propositions & Messaging","absoluteBoundingBox":{"x":26242.0,"y":-8332.8232421875,"width":732.0,"height":983.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8332.8232421875,"width":732.0,"height":983.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,987.0]],"size":{"x":732.0,"y":983.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":32.0,"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13391","850:13396"]},"725:5186":{"type":"GROUP","id":"725:5186","name":"Group 3","absoluteBoundingBox":{"x":25425.3125,"y":-10539.5009765625,"width":71.2271575927734,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25425.3125,"y":-10539.5009765625,"width":71.2271575927734,"height":7.712890625},"relativeTransform":[[1.0,5.90984482594431e-17,33.1199493408203],[0.0,1.0,225.931533813477]],"size":{"x":71.2271575927734,"y":7.71250152587891},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":33.1199493408203,"sizeFraction":0.0},"top":{"pixelOffset":225.931533813477,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5187","725:5188"]},"714:5369":{"type":"RECTANGLE","id":"714:5369","name":"image 3","absoluteBoundingBox":{"x":26621.5,"y":-11880.400390625,"width":83.9999847412109,"height":18.4799995422363},"targetAspectRatio":{"x":450.0,"y":99.0},"isolatedAbsoluteRenderBounds":{"x":26615.5,"y":-11880.400390625,"width":96.0,"height":30.48046875},"relativeTransform":[[1.0,0.0,264.0],[0.0,1.0,297.0]],"size":{"x":83.9999847412109,"y":18.4799995422363},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"f76fa088095c55cd125981c821fdf6d752aecabf","imageTransform":[[0.236842110753059,0.0,0.383157908916473],[0.0,0.262599468231201,0.368700295686722]],"originalImageWidth":1900,"originalImageHeight":377,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":264.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-44.5200004577637,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":6.0},"radius":6.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.0,3.0,3.0,3.0],"cornerRadius":3.0},"748:7022":{"type":"FRAME","id":"748:7022","name":"Frame 482895","absoluteBoundingBox":{"x":27113.5,"y":-10930.0,"width":341.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-10930.0,"width":341.0,"height":43.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1681.0]],"size":{"x":341.0,"y":43.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["748:7019"]},"739:5680":{"type":"TEXT","id":"739:5680","name":"4.8k+ unique visitors
in 48 hours","absoluteBoundingBox":{"x":26258.0,"y":2811.17578125,"width":94.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":26257.455078125,"y":2814.66381835938,"width":89.73046875,"height":53.300048828125},"relativeTransform":[[1.0,0.0,4.0],[0.0,1.0,12.5]],"size":{"x":94.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[212,212,212,212,212,212,212,215,215,215,215,215,215,215,215,215,215,215,215,215,215,215,209,214,214,214,214,214,214,214,214,214,214,214],"characters":"4.8k+ \nunique visitors
in 48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"215":{"fontSize":12.0,"lineHeightPx":16.3199996948242,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"212":{"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"214":{"fontSize":18.0,"lineHeightPx":19.6200008392334,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"146:1032":{"type":"TEXT","id":"146:1032","name":"Heading/Desktop/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":362.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":362.0,"height":104.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":362.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.08,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":104.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6443":{"type":"FRAME","id":"694:6443","name":"Header + Explanation","absoluteBoundingBox":{"x":24759.0,"y":-17248.0,"width":1280.0,"height":22136.0},"isolatedAbsoluteRenderBounds":{"x":24666.0,"y":-17248.0,"width":1435.0,"height":22136.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,23.0]],"size":{"x":1280.0,"y":22136.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.0,"paddingBottom":4.0,"layoutMode":"VERTICAL","itemSpacing":52.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6444","705:4596","694:6462","710:4980","850:13729","707:4728","725:5335","715:7901","746:6713","739:5578","694:6524"]},"710:5012":{"type":"TEXT","id":"710:5012","name":"Tension Emphasis","absoluteBoundingBox":{"x":27125.5,"y":-13489.8447265625,"width":317.0,"height":219.0},"isolatedAbsoluteRenderBounds":{"x":27125.671875,"y":-13482.8447265625,"width":311.751953125,"height":210.884765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":317.0,"y":219.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12],"characters":"It also gave the Society a way to solve the whisky paradox without stripping the category of its premium appeal.\nSouth African whisky could create a different kind of sophistication: one rooted in local craft, natural ingredients shaped by the African sun, pioneering distilleries, and an industry still writing its own story.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"12":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"9":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6530":{"type":"FRAME","id":"694:6530","name":"Frame 482794","absoluteBoundingBox":{"x":25688.0,"y":3972.0,"width":168.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":25688.0,"y":3972.0,"width":168.0,"height":56.0},"relativeTransform":[[1.0,0.0,929.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97249},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["694:6531"]},"850:13400":{"type":"FRAME","id":"850:13400","name":"Primary Audience at Launch","absoluteBoundingBox":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":1283.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":1283.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2164.0]],"size":{"x":732.0,"y":1283.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["850:13401","850:13414"]},"722:5094":{"type":"RECTANGLE","id":"722:5094","name":"Circular Member Engagement 2","absoluteBoundingBox":{"x":26502.0,"y":-1233.5537109375,"width":423.0,"height":234.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26496.80078125,"y":-1237.75366210938,"width":451.3984375,"height":262.399963378906},"relativeTransform":[[1.0,0.0,228.0],[0.0,1.0,212.26953125]],"size":{"x":423.0,"y":234.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"efdf65d4a1a29ab7db6979635e00cbe845887fe1","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-17.0,"sizeFraction":1.0},"top":{"pixelOffset":212.26953125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"725:5278":{"type":"FRAME","id":"725:5278","name":"Positioning summary and territories","absoluteBoundingBox":{"x":26249.0,"y":-10758.2001953125,"width":721.0,"height":313.0},"isolatedAbsoluteRenderBounds":{"x":26249.0,"y":-10758.2001953125,"width":721.0,"height":313.0},"relativeTransform":[[1.0,0.0,5.0],[0.0,1.0,5.0]],"size":{"x":721.0,"y":313.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["725:5284","725:5312","749:4594"]},"850:13419":{"type":"FRAME","id":"850:13419","name":"Conoisseurs","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":734.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":734.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":734.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13420","850:13424"]},"850:13758":{"type":"FRAME","id":"850:13758","name":"Frame 482868","absoluteBoundingBox":{"x":24759.0,"y":-8119.0,"width":711.0,"height":331.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8155.31005859375,"width":711.0,"height":403.6201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":711.0,"y":331.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13759"]},"705:4653":{"type":"FRAME","id":"705:4653","name":"Challenge and opportunity","absoluteBoundingBox":{"x":26255.0,"y":-15180.0,"width":635.0,"height":393.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-15180.0,"width":635.0,"height":393.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":635.0,"y":393.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":51.0,"counterAxisSizingMode":"FIXED","children":["705:4713","705:4717"]},"694:6639":{"mainComponentId":"663:4300","type":"INSTANCE","id":"694:6639","name":"In-case study tiles","absoluteBoundingBox":{"x":27096.5,"y":-17988.0,"width":375.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":27096.5,"y":-17988.0,"width":375.0,"height":223.0},"relativeTransform":[[1.0,0.0,7.5],[0.0,1.0,108.0]],"size":{"x":375.0,"y":223.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":375.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.254842728376389,"left":0.0},"strokeWeight":0.254842728376389,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":12.2324504852295,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I694:6639;667:7866","I694:6639;667:7867"],"componentSetId":"389:38584","componentProperties":{},"overrides":[{"key":[],"value":{"maxHeight":null,"maxWidth":375.0,"size":{"x":375.0,"y":223.0}},"componentId":"663:4300"}]},"849:7993":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7993","name":"ArrowUpRight","absoluteBoundingBox":{"x":40005.5,"y":-13859.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":40005.5,"y":-13859.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,99.5],[0.0,1.0,8.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7993;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"746:6738":{"type":"TEXT","id":"746:6738","name":"Brand roles","absoluteBoundingBox":{"x":26242.0,"y":2598.17578125,"width":634.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":26257.005859375,"y":2601.8046875,"width":603.06640625,"height":63.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":634.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"The result was brand architecture with enough clarity for the business, credibility for enthusiasts, and openness for the curious.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"8":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6526":{"type":"FRAME","id":"694:6526","name":"Frame 482792","absoluteBoundingBox":{"x":25212.0,"y":3972.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":25212.0,"y":3972.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,453.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97241},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["694:6527"]},"849:8055":{"type":"COMPONENT","id":"849:8055","name":"Size=Tablet","absoluteBoundingBox":{"x":38998.0,"y":-13824.0,"width":834.0,"height":653.0},"isolatedAbsoluteRenderBounds":{"x":38998.0,"y":-13824.0,"width":834.0,"height":653.0},"relativeTransform":[[1.0,0.0,1500.0],[0.0,1.0,239.0]],"size":{"x":834.0,"y":653.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1500.0,"sizeFraction":0.0},"top":{"pixelOffset":239.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":48.0,"paddingRight":72.0,"paddingBottom":13.0,"paddingLeft":72.0,"layoutMode":"VERTICAL","itemSpacing":23.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7915","849:7947"],"componentSetId":"849:8057"},"127:442":{"type":"TEXT","id":"127:442","name":"Landing Page/Landing page 'hi'","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":60.0,"height":53.0},"isolatedAbsoluteRenderBounds":{"x":1.92000007629395,"y":9.39999771118164,"width":54.9903793334961,"height":45.6000022888184},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.0,"y":53.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.8000030517578,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":35.0,"letterSpacing":-0.7,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.5,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.8000030517578,"lineHeightPercent":91.6666641235352,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17530":{"type":"TEXT","id":"157:17530","name":"Heading/Desktop/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.1611328125,"y":4.173828125,"width":35.5230484008789,"height":28.30078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":21.0,"fontSize":30.0,"letterSpacing":0.6,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":13.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":22.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6543":{"type":"FRAME","id":"694:6543","name":"Title, Role, Focuss","absoluteBoundingBox":{"x":26242.0,"y":-17598.0,"width":732.0,"height":440.0},"isolatedAbsoluteRenderBounds":{"x":26241.837890625,"y":-17598.0,"width":732.162109375,"height":440.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,4.0]],"size":{"x":732.0,"y":440.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":27.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["694:6544","694:6545"]},"850:13641":{"type":"FRAME","id":"850:13641","name":"Conoisseurs","absoluteBoundingBox":{"x":26218.0,"y":-5586.8232421875,"width":389.0,"height":924.0},"isolatedAbsoluteRenderBounds":{"x":26218.0,"y":-5586.8232421875,"width":640.0,"height":924.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":924.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13642","850:13646"]},"739:5578":{"type":"FRAME","id":"739:5578","name":"Results","absoluteBoundingBox":{"x":24774.5,"y":3471.0,"width":1249.0,"height":449.0},"isolatedAbsoluteRenderBounds":{"x":24774.5,"y":3471.0,"width":1249.0,"height":449.0},"relativeTransform":[[1.0,0.0,15.5],[0.0,1.0,20719.0]],"size":{"x":1249.0,"y":449.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":3.0,"paddingRight":9.0,"paddingBottom":33.0,"paddingLeft":12.0,"layoutMode":"VERTICAL","itemSpacing":31.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5579","739:5580","739:5581","739:5591"]},"850:13638":{"type":"RECTANGLE","id":"850:13638","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":25603.0,"y":-4489.0,"width":215.0,"height":119.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":25595.19921875,"y":-4495.2998046875,"width":257.6015625,"height":161.599609375},"relativeTransform":[[1.0,0.0,176.0],[0.0,1.0,117.0]],"size":{"x":215.0,"y":119.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":176.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-65.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"748:7020":{"type":"TEXT","id":"748:7020","name":"Brand DNA","absoluteBoundingBox":{"x":26524.5,"y":-11649.2001953125,"width":167.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":26526.0,"y":-11633.4814453125,"width":164.650390625,"height":23.609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":55.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand DNA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"739:5591":{"type":"TEXT","id":"739:5591","name":"The work earned a promotion to Senior Brand Strategist across Hoorah Group's portfolio and Heineken Beverages. Dash & Dram continues to operate as an active, trading community — proof, beyond the launch spike, that the strategy had enough substance to sustain a brand, not just open one.","absoluteBoundingBox":{"x":24786.5,"y":3753.5,"width":1166.0,"height":117.0},"isolatedAbsoluteRenderBounds":{"x":24786.98828125,"y":3762.12890625,"width":1121.966796875,"height":102.6875},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,282.5]],"size":{"x":1166.0,"y":117.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,11,11,11,11,11,11,11,11,11,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10],"characters":"The work earned a promotion to Senior Brand Strategist across Hoorah Group's portfolio and Heineken Beverages.\nDash & Dram continues to operate as an active, trading community — proof, beyond the launch spike, that the strategy had enough substance to sustain a brand, not just open one.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"11":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"10":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Italic","fontStyle":"Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticItalic":"ITALIC","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13398":{"type":"TEXT","id":"850:13398","name":"Real barrie Text","absoluteBoundingBox":{"x":26242.0,"y":-7582.8232421875,"width":732.0,"height":201.0},"isolatedAbsoluteRenderBounds":{"x":26242.03515625,"y":-7574.5341796875,"width":724.49609375,"height":187.384765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":201.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"The Society had to earn the trust of serious whisky drinkers, but still leave the door open for the people who were curious, socially motivated and interested — just not yet confident enough to walk into the room first.\nFour segments emerged from market analysis: Connoisseur, Trend Adopter, Status Seeker and Conscious Connector. They were mapped on two axes: whisky experience and appetite for education.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"739:5678":{"type":"TEXT","id":"739:5678","name":"4.8k+ unique visitors
in 48 hours","absoluteBoundingBox":{"x":24790.5,"y":3626.5,"width":94.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":24789.955078125,"y":3629.98803710938,"width":89.73046875,"height":53.300048828125},"relativeTransform":[[1.0,0.0,4.0],[0.0,1.0,12.5]],"size":{"x":94.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[212,212,212,212,212,212,212,215,215,215,215,215,215,215,215,215,215,215,215,215,215,215,209,214,214,214,214,214,214,214,214,214,214,214],"characters":"4.8k+ \nunique visitors
in 48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"215":{"fontSize":12.0,"lineHeightPx":16.3199996948242,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"212":{"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"214":{"fontSize":18.0,"lineHeightPx":19.6200008392334,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"850:13764":{"type":"TEXT","id":"850:13764","name":"The appeal was also the biggest barrier.","absoluteBoundingBox":{"x":26242.0,"y":-9158.8232421875,"width":732.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":26242.380859375,"y":-9138.1943359375,"width":401.685546875,"height":19.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The appeal was also the biggest barrier.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4799":{"type":"FRAME","id":"720:4799","name":"GTM Section 5","absoluteBoundingBox":{"x":27113.5,"y":3393.23828125,"width":341.0,"height":1841.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":3393.23828125,"width":341.0,"height":1841.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11276.0]],"size":{"x":341.0,"y":1841.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["720:4800","720:4801","735:5554"]},"850:13612":{"type":"RECTANGLE","id":"850:13612","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27180.5,"y":-3488.86157226562,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27174.259765625,"y":-3493.90161132812,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"748:6913":{"type":"TEXT","id":"748:6913","name":"Insight to brand header","absoluteBoundingBox":{"x":27113.5,"y":-12549.0,"width":341.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":27114.228515625,"y":-12541.833984375,"width":229.3515625,"height":13.068359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"What I needed to solve:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"8":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"739:5587":{"type":"TEXT","id":"739:5587","name":"20% conversion 
rate","absoluteBoundingBox":{"x":25621.0,"y":3614.0,"width":131.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":25618.568359375,"y":3624.89428710938,"width":129.236328125,"height":99.238525390625},"relativeTransform":[[1.0,0.0,60.5],[0.0,1.0,-1.5]],"size":{"x":131.0,"y":110.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186,186],"characters":"20%\nconversion 
rate ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"850:13752":{"type":"FRAME","id":"850:13752","name":"Frame 482869","absoluteBoundingBox":{"x":24759.0,"y":-8263.0,"width":1280.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8263.0,"width":1280.0,"height":110.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,231.0]],"size":{"x":1280.0,"y":110.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13753"]},"739:5584":{"type":"FRAME","id":"739:5584","name":"Frame 482761","absoluteBoundingBox":{"x":25253.5,"y":3615.5,"width":194.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":25253.5,"y":3615.5,"width":194.0,"height":108.158447265625},"relativeTransform":[[1.0,0.0,467.0],[0.0,1.0,0.0]],"size":{"x":194.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5585"]},"725:5284":{"type":"RECTANGLE","id":"725:5284","name":"Positioning Territories","absoluteBoundingBox":{"x":26605.0,"y":-10659.0,"width":331.0,"height":182.0},"targetAspectRatio":{"x":2736.0,"y":1510.0},"isolatedAbsoluteRenderBounds":{"x":26605.0,"y":-10659.0,"width":338.865234375,"height":191.7080078125},"relativeTransform":[[1.0,0.0,356.0],[0.0,1.0,99.2001953125]],"size":{"x":331.0,"y":182.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f5aa1d2e10cf5d9be29ac2ac125d00baf3824a83","originalImageWidth":2736,"originalImageHeight":1510,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-34.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-31.7998046875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215040013194084,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":4.30080032348633,"y":6.14400053024292},"radius":3.56352066993713,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"714:5378":{"type":"TEXT","id":"714:5378","name":"South African quality Grounded ingenuity","absoluteBoundingBox":{"x":27279.029296875,"y":-11273.107421875,"width":66.6599960327148,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":27279.3671875,"y":-11271.1787109375,"width":66.099609375,"height":19.1982421875},"relativeTransform":[[1.0,0.0,145.528991699219],[0.0,1.0,76.8899688720703]],"size":{"x":66.6599960327148,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":145.528991699219,"sizeFraction":0.0},"top":{"pixelOffset":76.8899688720703,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"South African quality\n\nGrounded ingenuity","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"739:5582":{"type":"FRAME","id":"739:5582","name":"Frame 482762","absoluteBoundingBox":{"x":24988.5,"y":3615.5,"width":152.0,"height":106.0},"isolatedAbsoluteRenderBounds":{"x":24988.5,"y":3615.5,"width":152.0,"height":107.658447265625},"relativeTransform":[[1.0,0.0,202.0],[0.0,1.0,0.0]],"size":{"x":152.0,"y":106.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"paddingRight":8.0,"paddingBottom":8.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5583"]},"714:5305":{"type":"IMAGE","id":"714:5305","name":"Ellipse 6","absoluteBoundingBox":{"x":25410.0,"y":-12309.0,"width":111.0,"height":111.0},"isolatedAbsoluteRenderBounds":{"x":25404.099609375,"y":-12309.0,"width":128.80078125,"height":128.900390625},"relativeTransform":[[1.0,0.0,505.0],[0.0,1.0,56.0]],"size":{"x":111.0,"y":111.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"139ba795f00fe74d2e980032dc4fed14f116c5d5","imageTransform":[[1.0,0.0,0.00239234417676926],[0.0,0.796407163143158,0.00108873064164072]],"originalImageWidth":399,"originalImageHeight":501,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":505.0,"sizeFraction":0.0},"top":{"pixelOffset":56.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"528e3c8247303748faafe17a2885464a576be2a3"},"739:5583":{"type":"TEXT","id":"739:5583","name":"4.8k+ unique visitors
in 48 hours","absoluteBoundingBox":{"x":24993.0,"y":3614.0,"width":143.0,"height":109.0},"isolatedAbsoluteRenderBounds":{"x":24990.599609375,"y":3623.0,"width":136.859375,"height":100.158447265625},"relativeTransform":[[1.0,0.0,4.5],[0.0,1.0,-1.5]],"size":{"x":143.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,90,90,90,209,209,209,209,209,209,209,209,209,209,209,209,209,209,209,208,186,186,186,186,186,186,186,186,186,186,186],"characters":"4.8k+ \nunique visitors
in 48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"209":{"fontSize":20.0,"lineHeightPx":27.2000007629395,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"208":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"739:5579":{"type":"TEXT","id":"739:5579","name":"Proof","absoluteBoundingBox":{"x":24786.5,"y":3490.5,"width":1120.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":24787.625,"y":3495.21875,"width":63.51171875,"height":18.5390625},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,19.5]],"size":{"x":1120.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Proof","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5242":{"type":"RECTANGLE","id":"725:5242","name":"Positioning bubble intro","absoluteBoundingBox":{"x":27110.4991257998,"y":-10394.6839050874,"width":425.072108470118,"height":239.679617071073},"targetAspectRatio":{"x":2948.0,"y":1660.0},"isolatedAbsoluteRenderBounds":{"x":27110.501953125,"y":-10394.6796875,"width":429.78515625,"height":245.49609375},"relativeTransform":[[0.999993622303009,-0.00077102507930249,0.184330940246582],[-0.00100742629729211,1.00000548362732,0.428152501583099]],"size":{"x":424.890350341797,"y":239.250259399414},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"c7b8f6a940910e7e38c95cb625965fc819c33214","originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":2.58048033714294,"y":3.6864001750946},"radius":2.13811254501343,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"739:5580":{"type":"TEXT","id":"739:5580","name":"The launch validated the strategy:","absoluteBoundingBox":{"x":24786.5,"y":3550.5,"width":1228.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":24786.98828125,"y":3559.5,"width":308.6875,"height":19.31640625},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,79.5]],"size":{"x":1228.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The launch validated the strategy: ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"715:7901":{"type":"FRAME","id":"715:7901","name":"Go-to-market + Engagement Model","absoluteBoundingBox":{"x":24759.0,"y":-8635.0,"width":1280.0,"height":11944.0},"isolatedAbsoluteRenderBounds":{"x":24750.5,"y":-8635.0,"width":1297.0,"height":11944.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8613.0]],"size":{"x":1280.0,"y":11944.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":50.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["715:7902","850:13748","850:13347","850:13356","850:13357","850:13372","850:13374","715:7905","850:13821","748:7026","850:13829","718:4727","718:4508","720:4765","720:4789","720:4813"]},"720:4814":{"type":"TEXT","id":"720:4814","name":"GTM Section 6 Govern Text","absoluteBoundingBox":{"x":24759.0,"y":2887.0,"width":1280.0,"height":410.0},"isolatedAbsoluteRenderBounds":{"x":24759.029296875,"y":2893.89990234375,"width":1270.21484375,"height":397.41650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,760.0]],"size":{"x":1280.0,"y":410.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[14,14,14,14,14,14,14,14,14,14,14,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,0,22,22,22,22,22,22],"characters":"4. Govern 
Protecting three brands inside one Society\nThe cannibalisation risk was solved through behaviour.\nThe most commercially sensitive constraint was promoting Bain’s, Three Ships and James Sedgwick Distillery equally without letting one brand dominate the platform.\nI defined the Society’s voice and tone guardrails around that exact problem.\nWhen the Society spoke about products, Bain’s, Three Ships and JSD had to be represented with equal weight. When the Society spoke about anything broader — whisky culture, education, industry progress, local craft — it could include the wider South African whisky world.\nAdditionally, I suggested featuring other, smaller, local whisky players to make Dash & Dram more credible as a category platform. Internally, this was the Ubuntu logic (the essence of being South African): confidence, selflessness and collective pride.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4815":{"type":"FRAME","id":"720:4815","name":"GTM Section 6 Image","absoluteBoundingBox":{"x":24759.0,"y":2127.0,"width":1280.0,"height":726.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":2127.0,"width":1280.0,"height":726.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":726.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["720:4816"]},"668:7992":{"type":"RECTANGLE","id":"668:7992","name":"Brand DNA 2 1","absoluteBoundingBox":{"x":39225.10546875,"y":25716.224609375,"width":566.015991210938,"height":285.695983886719},"targetAspectRatio":{"x":1474.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":39225.10546875,"y":25716.224609375,"width":566.015625,"height":285.6953125},"relativeTransform":[[1.0,0.0,-3.66210952051915e-05],[0.0,1.0,40.3200073242188]],"size":{"x":566.015991210938,"y":285.695983886719},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[1.0,0.0,0.0],[0.0,0.896385550498962,0.073493979871273]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":-3.66210952051915e-05,"sizeFraction":0.0},"top":{"pixelOffset":40.3200073242188,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"746:6737":{"type":"TEXT","id":"746:6737","name":"Brand roles","absoluteBoundingBox":{"x":24759.0,"y":3361.0,"width":1280.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":24785.912109375,"y":3365.5546875,"width":1224.505859375,"height":52.34375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"The result was brand architecture with enough clarity for the business, credibility for enthusiasts, and openness for the curious.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"8":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13829":{"type":"TEXT","id":"850:13829","name":"Go-to-market & Membership System: 
A membership-powered growth loop","absoluteBoundingBox":{"x":24742.5,"y":-4308.0,"width":765.0,"height":75.0},"isolatedAbsoluteRenderBounds":{"x":24742.5,"y":-4308.0,"width":765.0,"height":75.0},"relativeTransform":[[1.0,0.0,-16.5],[0.0,1.0,4327.0]],"size":{"x":765.0,"y":75.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market & Membership System: 
A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"735:5556":{"type":"FRAME","id":"735:5556","name":"Frame 482887","absoluteBoundingBox":{"x":24759.0,"y":1892.0,"width":1280.0,"height":185.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":1892.0,"width":1280.0,"height":185.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,794.0]],"size":{"x":1280.0,"y":185.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["722:5121"]},"705:4601":{"type":"FRAME","id":"705:4601","name":"Brief","absoluteBoundingBox":{"x":26242.0,"y":-16452.0,"width":732.0,"height":283.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-16452.0,"width":742.0,"height":291.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,654.0]],"size":{"x":732.0,"y":283.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":6.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"paddingTop":27.0,"paddingRight":10.0,"paddingBottom":27.0,"paddingLeft":10.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["705:4602"]},"722:5121":{"type":"TEXT","id":"722:5121","name":"GTM Section 5 conclusion","absoluteBoundingBox":{"x":24820.5,"y":1892.0,"width":1157.0,"height":185.0},"isolatedAbsoluteRenderBounds":{"x":24960.11328125,"y":1900.765625,"width":877.6171875,"height":170.55078125},"relativeTransform":[[1.0,0.0,61.5],[0.0,1.0,0.0]],"size":{"x":1157.0,"y":185.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,20,20,20,20,20,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,20,20,20,20,20,20,20,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,20,20,20,20,20,20,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,20,20,20,20,20],"characters":"The content architecture supported that loop through four jobs:\nEducate — meet members at their actual level of whisky knowledge.
Encourage — make the benefits of membership clear enough to support sign-up.
Intrigue — make events and experiences feel desirable without making the Society feel closed.
Engage — use community management and shareable content to turn members into advocates.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13778":{"type":"TEXT","id":"850:13778","name":"The appeal was also the biggest barrier.","absoluteBoundingBox":{"x":27113.5,"y":-7757.76171875,"width":351.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":27113.84375,"y":-7754.595703125,"width":291.0234375,"height":35.02734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":351.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The appeal was also the biggest barrier.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4793":{"type":"TEXT","id":"720:4793","name":"Content Call Out]","absoluteBoundingBox":{"x":24765.5,"y":1725.0,"width":1267.0,"height":133.0},"isolatedAbsoluteRenderBounds":{"x":24772.38671875,"y":1765.71203613281,"width":1253.478515625,"height":55.2879638671875},"relativeTransform":[[1.0,0.0,6.5],[0.0,1.0,172.0]],"size":{"x":1267.0,"y":133.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Society had to make belonging feel useful after the first click, and move people from confidence to membership to advocacy.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"127:441":{"type":"TEXT","id":"127:441","name":"Case Studies/Results/Numbers","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":130.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":3.84000015258789,"y":-23.2000045776367,"width":119.467010498047,"height":91.2000045776367},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":130.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":96.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":18.6666660308838,"lineHeightPercentFontSize":21.875,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":70.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":25.6000003814697,"lineHeightPercentFontSize":30.0,"lineHeightUnit":"PIXELS"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":30.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":59.7333297729492,"lineHeightPercentFontSize":70.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":18.2291660308838,"lineHeightPercentFontSize":21.875,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5101":{"type":"RECTANGLE","id":"722:5101","name":"Circular Member Engagement 2","absoluteBoundingBox":{"x":25613.5,"y":1553.0,"width":311.0,"height":172.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":25610.900390625,"y":1550.90002441406,"width":325.19921875,"height":186.199951171875},"relativeTransform":[[1.0,0.0,848.0],[0.0,1.0,0.0]],"size":{"x":311.0,"y":172.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"81261cd7ff4043fc52f0cb70b9a3d3efca85669d","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.5,"y":5.0},"radius":5.59999990463257,"spread":1.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"722:5109":{"type":"RECTANGLE","id":"722:5109","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":25249.5,"y":1556.5,"width":299.0,"height":165.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":25246.900390625,"y":1554.40002441406,"width":313.19921875,"height":179.199951171875},"relativeTransform":[[1.0,0.0,484.0],[0.0,1.0,3.5]],"size":{"x":299.0,"y":165.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0daf80a60bee405a8cd5c9f52a96414c209f678b","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.5,"y":5.0},"radius":5.59999990463257,"spread":1.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"720:4792":{"type":"RECTANGLE","id":"720:4792","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":24873.5,"y":1553.0,"width":311.0,"height":172.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24870.900390625,"y":1550.90002441406,"width":325.19921875,"height":186.199951171875},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,0.0]],"size":{"x":311.0,"y":172.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"daa7d8dc90f4110e7751ba785fbd4f11419700de","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.5,"y":5.0},"radius":5.59999990463257,"spread":1.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"720:4765":{"type":"FRAME","id":"720:4765","name":"GTM Section 4","absoluteBoundingBox":{"x":24759.0,"y":-116.0,"width":1280.0,"height":1164.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-116.0,"width":1280.0,"height":1164.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8519.0]],"size":{"x":1280.0,"y":1164.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["720:4767","720:4766"]},"850:13428":{"type":"RECTANGLE","id":"850:13428","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26596.0,"y":-4773.0,"width":152.0,"height":86.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26588.19921875,"y":-4779.2998046875,"width":194.6015625,"height":128.599609375},"relativeTransform":[[1.0,0.0,354.0],[0.0,1.0,66.8232421875]],"size":{"x":152.0,"y":86.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-226.0,"sizeFraction":1.0},"top":{"pixelOffset":66.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"720:4768":{"type":"RECTANGLE","id":"720:4768","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":24793.0,"y":-116.173828125,"width":1212.0,"height":615.729431152344},"targetAspectRatio":{"x":872.0,"y":443.0},"isolatedAbsoluteRenderBounds":{"x":24787.80078125,"y":-120.373825073242,"width":1240.3984375,"height":644.129455566406},"relativeTransform":[[1.0,0.0,34.0],[0.0,1.0,-0.173828125]],"size":{"x":1212.0,"y":615.729431152344},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e3dfabb7ab05d0503a562012e5a579a3b7780892","originalImageWidth":2910,"originalImageHeight":1554,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":34.0,"sizeFraction":0.0},"right":{"pixelOffset":-34.0,"sizeFraction":1.0},"top":{"pixelOffset":-0.173828125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"146:991":{"type":"TEXT","id":"146:991","name":"Body/22px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":81.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":81.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":81.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13424":{"type":"TEXT","id":"850:13424","name":"Conoisseur text","absoluteBoundingBox":{"x":26242.0,"y":-5300.8232421875,"width":732.0,"height":420.0},"isolatedAbsoluteRenderBounds":{"x":26242.140625,"y":-5276.5693359375,"width":728.53125,"height":389.419921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,286.0]],"size":{"x":732.0,"y":420.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13403":{"type":"FRAME","id":"850:13403","name":"The Conoisseur","absoluteBoundingBox":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":282.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":282.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":282.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13404","850:13405","850:13406"]},"718:4510":{"type":"FRAME","id":"718:4510","name":"GTM Section 3 Images","absoluteBoundingBox":{"x":24759.0,"y":-1000.0,"width":668.0,"height":698.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-1000.0,"width":668.0,"height":698.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":668.0,"y":698.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["718:4511","718:4512","722:5093"]},"157:17529":{"type":"TEXT","id":"157:17529","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"726:5339":{"type":"FRAME","id":"726:5339","name":"Positioning Bubble & Breakdown","absoluteBoundingBox":{"x":24743.0,"y":-10774.0,"width":1259.0,"height":365.557586669922},"isolatedAbsoluteRenderBounds":{"x":24743.0,"y":-10774.0,"width":1263.017578125,"height":381.736328125},"relativeTransform":[[1.0,0.0,-16.0],[0.0,1.0,66.0]],"size":{"x":1259.0,"y":365.557586669922},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-16.0,"sizeFraction":0.0},"right":{"pixelOffset":-37.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-0.442413330078125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["725:5169","725:5170"]},"722:5093":{"type":"RECTANGLE","id":"722:5093","name":"Circular Member Engagement 2","absoluteBoundingBox":{"x":25002.0,"y":-750.65625,"width":423.0,"height":234.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24996.80078125,"y":-754.856262207031,"width":451.3984375,"height":262.400024414062},"relativeTransform":[[1.0,0.0,243.0],[0.0,1.0,249.34375]],"size":{"x":423.0,"y":234.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"efdf65d4a1a29ab7db6979635e00cbe845887fe1","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-2.0,"sizeFraction":1.0},"top":{"pixelOffset":249.34375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"714:5348":{"type":"FRAME","id":"714:5348","name":"Brands","absoluteBoundingBox":{"x":26357.5,"y":-12177.400390625,"width":502.0,"height":360.0},"isolatedAbsoluteRenderBounds":{"x":26350.388671875,"y":-12182.83203125,"width":525.18359375,"height":383.18359375},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,68.7998046875]],"size":{"x":502.0,"y":360.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":48.0,"sizeFraction":0.0},"right":{"pixelOffset":-47.0,"sizeFraction":1.0},"top":{"pixelOffset":68.7998046875,"sizeFraction":0.0},"bottom":{"pixelOffset":-160.2001953125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.48000001907349,"y":6.15999984741211},"radius":7.11199951171875,"spread":4.48000001907349,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[11.1999998092651,11.1999998092651,11.1999998092651,11.1999998092651],"cornerRadius":11.1999998092651,"clipsContent":true,"children":["714:5349","714:5350","714:5351","714:5352","714:5353","714:5354","714:5355","714:5356","714:5357","714:5358","714:5359","714:5360","714:5365","714:5366","714:5361","714:5362","714:5363","714:5364","714:5367","714:5368","714:5369","714:5393","714:5400"]},"718:4512":{"type":"TEXT","id":"718:4512","name":"The audience strategy shaped who we reached, where we reached them, and what each message needed to do.","absoluteBoundingBox":{"x":24774.0,"y":-475.65625,"width":620.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":24776.3359375,"y":-423.15625,"width":613.74609375,"height":41.384765625},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,524.34375]],"size":{"x":620.0,"y":142.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":15.0,"sizeFraction":0.0},"right":{"pixelOffset":-33.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-31.65625,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The audience strategy shaped who we reached, where we reached them, and what each message needed to do.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13787":{"type":"RECTANGLE","id":"850:13787","name":"Maslows Learning  1","absoluteBoundingBox":{"x":27124.0,"y":-7311.76171875,"width":353.0,"height":201.0},"targetAspectRatio":{"x":2896.0,"y":1644.0},"isolatedAbsoluteRenderBounds":{"x":27124.0,"y":-7311.76171875,"width":353.0,"height":201.0},"relativeTransform":[[1.0,0.0,25.5],[0.0,1.0,23.0]],"size":{"x":353.0,"y":201.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5df6517074de60d30a14015a7091b8e2567825b6","originalImageWidth":2896,"originalImageHeight":1644,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"157:17603":{"type":"TEXT","id":"157:17603","name":"Body/22px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":29.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.1181640625,"y":6.994140625,"width":26.930233001709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":29.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5000":{"type":"TEXT","id":"722:5000","name":"Member acqusition explained","absoluteBoundingBox":{"x":24759.0,"y":-1384.0,"width":1224.0,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":24759.0390625,"y":-1375.37109375,"width":1039.5,"height":121.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,733.0]],"size":{"x":1224.0,"y":136.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,19,19,19,19,19,19,19,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19,19,0,0,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,0,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,0,0,0,0,19,19,19,19,19,19,19,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"At research, the Society had to be easy to find and instantly different.
At verification, credibility had to be visible through testimonials, leadership features and recognisable members.
At decision, membership options had to map clearly to different audience needs.
At sign-up, the questions had to feed the CRM logic that would shape future communication.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7999":{"type":"TEXT","id":"849:7999","name":"Page List","absoluteBoundingBox":{"x":39906.0,"y":-13797.0,"width":94.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39907.16015625,"y":-13790.779296875,"width":92.15234375,"height":21.52734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-7.0]],"size":{"x":94.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Page List","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4709":{"type":"FRAME","id":"718:4709","name":"Member Acquisition + Roles Images","absoluteBoundingBox":{"x":24759.0,"y":-2117.0,"width":1188.0,"height":699.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-2117.0,"width":1188.0,"height":699.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1188.0,"y":699.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["722:5050","718:4711"]},"720:4791":{"type":"FRAME","id":"720:4791","name":"GTM Section 5 Content Slides","absoluteBoundingBox":{"x":24759.0,"y":1553.0,"width":1280.0,"height":305.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":1553.0,"width":1280.0,"height":305.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,455.0]],"size":{"x":1280.0,"y":305.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":6.5,"paddingLeft":6.5,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","children":["722:5119","720:4793"]},"722:5050":{"type":"CODE_INSTANCE","id":"722:5050","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":24772.0,"y":-2079.173828125,"width":1175.0,"height":557.0},"isolatedAbsoluteRenderBounds":{"x":24772.0,"y":-2079.173828125,"width":1175.0,"height":557.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,37.826171875]],"size":{"x":1175.0,"y":557.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":37.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"codeExportName":"Code722_5051.default","componentProperties":{}},"748:6887":{"type":"SVG","id":"748:6887","name":"Arrow 1","absoluteBoundingBox":{"x":26568.0,"y":-14389.0,"width":33.5999984741211,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":26568.0,"y":-14394.8916015625,"width":34.400390625,"height":11.783203125},"relativeTransform":[[1.0,0.0,314.000396728516],[0.0,1.0,78.0003890991211]],"size":{"x":33.5999984741211,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":314.000396728516,"sizeFraction":0.0},"top":{"pixelOffset":78.0003890991211,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":1.60000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"8980afb88e1e7f82a1fb2b5fb5c6ee4e9f303b09"},"725:5210":{"type":"TEXT","id":"725:5210","name":"OPPORTUNITIES","absoluteBoundingBox":{"x":26645.548828125,"y":-10925.8125,"width":41.0052070617676,"height":3.68921327590942},"isolatedAbsoluteRenderBounds":{"x":26651.82421875,"y":-10925.49609375,"width":28.341796875,"height":2.7314453125},"relativeTransform":[[1.0,4.9746383958588e-17,9.77023591985926e-06],[0.0,1.0,0.305925309658051]],"size":{"x":41.0052070617676,"y":3.68921327590942},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.749019622802734,"g":0.749019622802734,"b":0.749019622802734,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":9.77023591985926e-06,"sizeFraction":0.0},"top":{"pixelOffset":0.305925309658051,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"OPPORTUNITIES","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":3.99360060691833,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":3.67411255836487,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:7026":{"type":"TEXT","id":"748:7026","name":"Membership powred growth loop","absoluteBoundingBox":{"x":24759.0,"y":-2650.0,"width":1280.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":24759.419921875,"y":-2644.25390625,"width":513.916015625,"height":19.5703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5985.0]],"size":{"x":1280.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The launch model was designed around momentum.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5222":{"type":"TEXT","id":"725:5222","name":"Category Insights","absoluteBoundingBox":{"x":27142.7413247837,"y":-10040.0319294382,"width":30.2815899681955,"height":10.323061828376},"isolatedAbsoluteRenderBounds":{"x":27142.7413247837,"y":-10040.0319294382,"width":30.2815899681955,"height":10.323061828376},"relativeTransform":[[1.0,0.0,32.1566543579102],[-1.16414759776529e-10,1.0,105.544975280762]],"size":{"x":30.2750663757324,"y":10.2871685028076},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":32.1566543579102,"sizeFraction":0.0},"top":{"pixelOffset":105.544975277237,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Category Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":2.76480007171631,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.54361605644226,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17599":{"type":"TEXT","id":"157:17599","name":"Body/12px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.046875,"y":4.26953125,"width":14.1590623855591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"715:7905":{"type":"FRAME","id":"715:7905","name":"GTM Section 1","absoluteBoundingBox":{"x":24759.0,"y":-3397.0,"width":1280.0,"height":568.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-3397.0,"width":1280.0,"height":631.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5238.0]],"size":{"x":1280.0,"y":568.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["715:7906","715:8016","850:13810"]},"850:13474":{"type":"FRAME","id":"850:13474","name":"Frame 482886","absoluteBoundingBox":{"x":27113.5,"y":-2726.76171875,"width":341.0,"height":127.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-2726.76171875,"width":341.0,"height":127.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1686.0]],"size":{"x":341.0,"y":127.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":15.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13475"]},"748:6871":{"type":"TEXT","id":"748:6871","name":"Dark rooms · expertise anxiety · purist rules · exclusion","absoluteBoundingBox":{"x":25037.0,"y":-14330.5,"width":301.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":25056.193359375,"y":-14325.0,"width":262.068359375,"height":41.173828125},"relativeTransform":[[1.0,0.0,43.5],[0.0,1.0,78.5]],"size":{"x":301.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":43.5,"sizeFraction":0.0},"bottom":{"pixelOffset":-49.5,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dark rooms · expertise anxiety · purist rules · exclusion","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13810":{"type":"TEXT","id":"850:13810","name":"A membership-powered growth loop","absoluteBoundingBox":{"x":24759.0,"y":-3354.0,"width":1123.0,"height":79.0},"isolatedAbsoluteRenderBounds":{"x":24759.3359375,"y":-3333.353515625,"width":805.310546875,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,43.0]],"size":{"x":1123.0,"y":79.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":43.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"721:4864":{"type":"CODE_INSTANCE","id":"721:4864","name":"Membership Powered Growth Loop Carousel 1","absoluteBoundingBox":{"x":25349.0,"y":-3298.0,"width":769.0,"height":515.0},"isolatedAbsoluteRenderBounds":{"x":25349.0,"y":-3298.0,"width":769.0,"height":515.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":769.0,"y":515.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":113.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-17.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"codeExportName":"Code721_4865.default","componentProperties":{}},"715:7906":{"type":"TEXT","id":"715:7906","name":"Membership powred growth loop","absoluteBoundingBox":{"x":24759.0,"y":-3298.0,"width":590.0,"height":469.0},"isolatedAbsoluteRenderBounds":{"x":24759.48828125,"y":-3222.234375,"width":571.974609375,"height":321.55078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,99.0]],"size":{"x":590.0,"y":469.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"For Dash & Dram, sign-up was the start of the growth system, not the final conversion point.\nI designed the go-to-market model as a circular loop: every member who joined, learned, attended, shared or advocated could feed the next wave of acquisition.\nThat meant Dash & Dram needed reasons to participate after sign-up, not just reasons to join. Membership pathways, event logic, CRM flows, social proof and community visibility all had a role in keeping the loop moving.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4727":{"type":"FRAME","id":"718:4727","name":"GTM Section 2 - Convert","absoluteBoundingBox":{"x":24759.0,"y":-2572.0,"width":1280.0,"height":1522.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-2572.0,"width":1280.0,"height":1522.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6063.0]],"size":{"x":1280.0,"y":1522.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["715:7909","722:5010","722:5012"]},"715:7903":{"type":"TEXT","id":"715:7903","name":"The customer experience strategy","absoluteBoundingBox":{"x":24759.0,"y":-8623.0,"width":1280.0,"height":79.0},"isolatedAbsoluteRenderBounds":{"x":24759.875,"y":-8602.353515625,"width":755.177734375,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":79.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The customer experience strategy","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13374":{"type":"FRAME","id":"850:13374","name":"Primary Audience Post Launch","absoluteBoundingBox":{"x":24759.0,"y":-4606.0,"width":1280.0,"height":1159.0},"isolatedAbsoluteRenderBounds":{"x":24753.0,"y":-4606.0,"width":1293.0,"height":1159.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4029.0]],"size":{"x":1280.0,"y":1159.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13523","850:13627","850:13575","850:13375","850:13388"]},"850:13389":{"type":"TEXT","id":"850:13389","name":"Credibility → Relevance → Status → Belonging The segmentation was a sequence for building belief.","absoluteBoundingBox":{"x":24759.0,"y":-3614.0,"width":1280.0,"height":167.0},"isolatedAbsoluteRenderBounds":{"x":25139.48046875,"y":-3559.67993164062,"width":518.369140625,"height":62.996337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":167.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7],"characters":"Credibility → Relevance → Status → Belonging\nThe segmentation was a sequence for building belief.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":106.526634216309,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17595":{"type":"TEXT","id":"157:17595","name":"Body/14px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":17.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.02734375,"y":5.814453125,"width":16.0403900146484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13382":{"type":"FRAME","id":"850:13382","name":"Trend Adopters","absoluteBoundingBox":{"x":25427.0,"y":-4606.0,"width":618.0,"height":958.0},"isolatedAbsoluteRenderBounds":{"x":25427.0,"y":-4606.0,"width":619.0,"height":958.0},"relativeTransform":[[1.0,0.0,668.0],[0.0,1.0,0.0]],"size":{"x":618.0,"y":958.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13383","850:13387"]},"714:5392":{"type":"SVG","id":"714:5392","name":"Line 8","absoluteBoundingBox":{"x":25856.9999972834,"y":-12155.0,"width":2.71659882855602e-06,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":25856.0,"y":-12155.0,"width":1.0,"height":242.0},"relativeTransform":[[-1.12256115514242e-08,1.0,952.0],[-1.0,-5.48189493798645e-09,452.0]],"size":{"x":242.0,"y":0.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-15.0,"sizeFraction":1.0},"top":{"pixelOffset":210.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"ad767b8fcaf8966d7d48e4cbcc88ace4c9e423d8"},"850:13387":{"type":"TEXT","id":"850:13387","name":"Trend adopter explanation","absoluteBoundingBox":{"x":25427.0,"y":-4271.0,"width":618.0,"height":623.0},"isolatedAbsoluteRenderBounds":{"x":25427.15625,"y":-4266.4453125,"width":613.681640625,"height":612.76171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":618.0,"y":623.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13386":{"type":"RECTANGLE","id":"850:13386","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":25603.0,"y":-4489.0,"width":215.0,"height":119.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":25595.19921875,"y":-4495.2998046875,"width":257.6015625,"height":161.599609375},"relativeTransform":[[1.0,0.0,176.0],[0.0,1.0,117.0]],"size":{"x":215.0,"y":119.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":176.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-65.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"849:7816":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7816","name":"ArrowUpRight","absoluteBoundingBox":{"x":37933.0,"y":-13580.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37933.0,"y":-13580.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,343.0],[0.0,1.0,8.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7816;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"850:13384":{"type":"RECTANGLE","id":"850:13384","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":25484.5,"y":-4582.173828125,"width":204.0,"height":152.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":25476.69921875,"y":-4588.4736328125,"width":246.6015625,"height":194.599609375},"relativeTransform":[[1.0,0.0,57.5],[0.0,1.0,23.826171875]],"size":{"x":204.0,"y":152.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":57.5,"sizeFraction":0.0},"top":{"pixelOffset":23.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"486:97265":{"type":"COMPONENT","id":"486:97265","name":"FOR/Says:=Previous Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium, State=Default","absoluteBoundingBox":{"x":18661.30078125,"y":14677.400390625,"width":155.399993896484,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18661.30078125,"y":14677.400390625,"width":155.400390625,"height":39.400390625},"relativeTransform":[[1.0,0.0,883.299987792969],[0.0,1.0,1270.40002441406]],"size":{"x":155.399993896484,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":883.299987792969,"sizeFraction":0.0},"top":{"pixelOffset":1270.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97256},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-1.39999997615814,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97266","486:97267"],"componentSetId":"159:1676"},"850:13376":{"type":"FRAME","id":"850:13376","name":"Conoisseurs","absoluteBoundingBox":{"x":24753.0,"y":-4606.0,"width":640.0,"height":894.0},"isolatedAbsoluteRenderBounds":{"x":24753.0,"y":-4606.0,"width":640.0,"height":894.0},"relativeTransform":[[1.0,0.0,-6.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":894.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13377","850:13381"]},"850:13590":{"type":"FRAME","id":"850:13590","name":"The Status Seeker","absoluteBoundingBox":{"x":26236.0,"y":-5586.8232421875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":26236.0,"y":-5586.8232421875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13591","850:13592","850:13593"]},"725:5212":{"type":"RECTANGLE","id":"725:5212","name":"Rectangle 4","absoluteBoundingBox":{"x":26652.3359375,"y":-10891.0703125,"width":27.6850471496582,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26652.3359375,"y":-10891.0703125,"width":27.685546875,"height":5.2265625},"relativeTransform":[[1.0,4.9746383958588e-17,6.78700160980225],[0.0,1.0,0.000248461961746216]],"size":{"x":27.6850471496582,"y":5.22638511657715},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":6.78700160980225,"sizeFraction":0.0},"top":{"pixelOffset":0.000248461961746216,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"714:5311":{"type":"TEXT","id":"714:5311","name":"South African quality Grounded ingenuity","absoluteBoundingBox":{"x":25364.0,"y":-12132.0,"width":202.0,"height":63.0},"isolatedAbsoluteRenderBounds":{"x":25365.0234375,"y":-12127.3359375,"width":200.3046875,"height":57.75},"relativeTransform":[[1.0,0.0,459.0],[0.0,1.0,233.0]],"size":{"x":202.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":459.0,"sizeFraction":0.0},"top":{"pixelOffset":233.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"South African quality\n\nGrounded ingenuity","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13379":{"type":"RECTANGLE","id":"850:13379","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":25073.0,"y":-4557.0,"width":191.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":25067.80078125,"y":-4561.2001953125,"width":219.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,49.0]],"size":{"x":191.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-129.0,"sizeFraction":1.0},"top":{"pixelOffset":49.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13591":{"type":"RECTANGLE","id":"850:13591","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26375.0,"y":-5563.8232421875,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26369.80078125,"y":-5568.0234375,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,23.0]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":139.0,"sizeFraction":0.0},"top":{"pixelOffset":23.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13378":{"type":"RECTANGLE","id":"850:13378","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24892.0,"y":-4583.0,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24886.80078125,"y":-4587.2001953125,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,23.0]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":139.0,"sizeFraction":0.0},"top":{"pixelOffset":23.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13582":{"type":"FRAME","id":"850:13582","name":"Conscious connectors","absoluteBoundingBox":{"x":24735.0,"y":-3806.0,"width":389.0,"height":1256.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-3806.0,"width":389.0,"height":1256.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,800.0]],"size":{"x":389.0,"y":1256.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13583","850:13587"]},"850:13587":{"type":"TEXT","id":"850:13587","name":"Conscious connector explanation","absoluteBoundingBox":{"x":24735.0,"y":-3523.0,"width":389.0,"height":973.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-3502.353515625,"width":386.2734375,"height":946.669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":973.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,22,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17544":{"type":"TEXT","id":"157:17544","name":"Heading/Desktop/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5207":{"type":"TEXT","id":"725:5207","name":"TO CONSIDER","absoluteBoundingBox":{"x":26645.548828125,"y":-10961.4736328125,"width":41.0052070617676,"height":3.68921327590942},"isolatedAbsoluteRenderBounds":{"x":26653.78515625,"y":-10961.1572265625,"width":24.333984375,"height":2.7314453125},"relativeTransform":[[1.0,4.9746383958588e-17,9.77023591985926e-06],[0.0,1.0,0.923050284385681]],"size":{"x":41.0052070617676,"y":3.68921327590942},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.774037539958954,"g":0.779446244239807,"b":0.781700730323792,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":9.77023591985926e-06,"sizeFraction":0.0},"top":{"pixelOffset":0.923050284385681,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"TO CONSIDER","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":3.99360060691833,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":3.67411255836487,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"486:96932":{"type":"TEXT","id":"486:96932","name":"Back to Top","absoluteBoundingBox":{"x":18414.0,"y":14261.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18435.142578125,"y":14267.359375,"width":86.17578125,"height":14.90625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4712":{"type":"FRAME","id":"718:4712","name":"Member Acquisition + Roles Images","absoluteBoundingBox":{"x":26255.0,"y":-2439.8232421875,"width":706.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-2439.8232421875,"width":706.0,"height":645.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":706.0,"y":645.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["722:5054","718:4714"]},"850:13584":{"type":"RECTANGLE","id":"850:13584","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24771.599609375,"y":-3782.09985351562,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24765.359375,"y":-3787.13989257812,"width":197.203125,"height":155.679931640625},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13581":{"type":"TEXT","id":"850:13581","name":"Conoisseur text","absoluteBoundingBox":{"x":24735.0,"y":-4319.0,"width":389.0,"height":856.0},"isolatedAbsoluteRenderBounds":{"x":24735.15625,"y":-4296.916015625,"width":383.232421875,"height":828.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":856.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7924":{"type":"FRAME","id":"849:7924","name":"Button","absoluteBoundingBox":{"x":39423.0,"y":-13628.0,"width":361.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":39423.0,"y":-13628.0,"width":361.0,"height":40.0},"relativeTransform":[[1.0,0.0,377.0],[0.0,1.0,0.0]],"size":{"x":361.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto: kimhuttonsa@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":8.0,"paddingRight":20.0,"paddingBottom":8.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:7925","849:7926"]},"710:4980":{"type":"FRAME","id":"710:4980","name":"Whitespace","absoluteBoundingBox":{"x":24759.0,"y":-14730.0,"width":1280.0,"height":1126.0},"isolatedAbsoluteRenderBounds":{"x":24666.0,"y":-14731.0,"width":1435.0,"height":1128.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2518.0]],"size":{"x":1280.0,"y":1126.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":62.0,"bottom":1.0,"left":93.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingRight":12.0,"paddingBottom":12.0,"paddingLeft":12.0,"layoutMode":"VERTICAL","itemSpacing":56.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["710:5095","748:6894","710:4988"]},"727:5360":{"type":"TEXT","id":"727:5360","name":"Positioning Conclusion","absoluteBoundingBox":{"x":24759.0,"y":-10077.0,"width":646.0,"height":491.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-10077.0,"width":646.0,"height":491.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,294.0]],"size":{"x":646.0,"y":491.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[22,22,22,22,22,22,22,22,22,22,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Revolution gave the Society the strongest middle ground. It held the ambition of the category shift without making the brand feel aggressive or exclusionary. It positioned South African whisky as something gathering momentum: a category with its own makers, codes, confidence and cultural energy.\nThat territory also gave the audience a more inviting role.\nThey did not need to arrive as experts. They could arrive as whisky-wanderers: curious, open, socially engaged and willing to discover the category as it evolved.\nA society inviting whisky-wanderers to join the journey of the South African Whisky Revolution.\nThe positioning moved whisky from a world you had to qualify for, to a movement you could join.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"157:5160","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"850:13751":{"type":"TEXT","id":"850:13751","name":"Tension Emphasis","absoluteBoundingBox":{"x":24759.0,"y":-8400.0,"width":1280.0,"height":103.0},"isolatedAbsoluteRenderBounds":{"x":24759.48046875,"y":-8392.736328125,"width":1024.505859375,"height":89.052734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,82.0]],"size":{"x":1280.0,"y":103.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"The traditional, elitist \"club\" mentality creates immense cognitive load and intimidation.\nThis was the insight everything else hung on. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17543":{"type":"TEXT","id":"157:17543","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.34375,"y":8.4375,"width":75.7825012207031,"height":60.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13354":{"type":"FRAME","id":"850:13354","name":"Section 1 Segmentation","absoluteBoundingBox":{"x":24759.0,"y":-6333.0,"width":1280.0,"height":174.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-6333.0,"width":1280.0,"height":174.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":174.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["850:13355"]},"718:4514":{"type":"TEXT","id":"718:4514","name":"GTM Section 3 Text","absoluteBoundingBox":{"x":26242.0,"y":-891.8232421875,"width":732.0,"height":395.0},"isolatedAbsoluteRenderBounds":{"x":26242.439453125,"y":-884.6572265625,"width":721.978515625,"height":381.5166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,554.0]],"size":{"x":732.0,"y":395.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"2. Activate\nSegmentation made operational
\nPlatform selection, device targeting and audience signals were drawn directly from the persona profiles. The segmentation work and the channel strategy were the same system viewed at different levels.\nConnoisseurs needed deeper content, community and credibility signals.
Trend Adopters needed culturally current, mobile-friendly content and trend-led hooks.
Status Seekers needed visible proof of exclusivity, quality and social value.
Conscious Connectors needed community, easy education and shared experience cues.\nThis shaped where the Society showed up and what each channel had to do.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5176":{"type":"TEXT","id":"725:5176","name":"Brand 
Analysis","absoluteBoundingBox":{"x":25438.923828125,"y":-10462.830078125,"width":44.0065956115723,"height":12.7029447555542},"isolatedAbsoluteRenderBounds":{"x":25448.115234375,"y":-10463.1142578125,"width":25.330078125,"height":13.8818359375},"relativeTransform":[[1.0,5.90984482594431e-17,46.7307929992676],[0.0,1.0,302.602203369141]],"size":{"x":44.0065956115723,"y":12.7029447555542},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":46.7307929992676,"sizeFraction":0.0},"top":{"pixelOffset":302.602203369141,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand 
Analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.68000030517578,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.06560039520264,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13580":{"type":"RECTANGLE","id":"850:13580","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24755.0,"y":-4469.39990234375,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24749.80078125,"y":-4473.60009765625,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13466":{"type":"RECTANGLE","id":"850:13466","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27109.5,"y":-4276.16162109375,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27104.30078125,"y":-4280.36181640625,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13525":{"type":"FRAME","id":"850:13525","name":"The Status Seeker","absoluteBoundingBox":{"x":24735.0,"y":-4606.0,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-4606.0,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13526","850:13527","850:13528"]},"850:13578":{"type":"RECTANGLE","id":"850:13578","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24762.0,"y":-4606.39990234375,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24756.80078125,"y":-4610.60009765625,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"714:5315":{"type":"SVG","id":"714:5315","name":"Line 1","absoluteBoundingBox":{"x":24946.0,"y":-11987.0,"width":920.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":24946.0,"y":-11988.0,"width":920.0,"height":1.0},"relativeTransform":[[1.0,0.0,41.0],[0.0,1.0,378.0]],"size":{"x":920.0,"y":0.0},"fills":[],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":41.0,"sizeFraction":0.0},"right":{"pixelOffset":-6.0,"sizeFraction":1.0},"top":{"pixelOffset":57.5,"sizeFraction":0.5},"bottom":{"pixelOffset":57.5,"sizeFraction":0.5}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"966ddaefb9f4bbd53f760014eedc66cd4dabd3d7"},"850:13635":{"type":"FRAME","id":"850:13635","name":"The Conscious Connector","absoluteBoundingBox":{"x":25427.0,"y":-4606.0,"width":619.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":25427.0,"y":-4606.0,"width":619.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":619.0,"y":301.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13636","850:13637","850:13638"]},"850:13636":{"type":"RECTANGLE","id":"850:13636","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":25484.5,"y":-4582.173828125,"width":204.0,"height":152.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":25476.69921875,"y":-4588.4736328125,"width":246.6015625,"height":194.599609375},"relativeTransform":[[1.0,0.0,57.5],[0.0,1.0,23.826171875]],"size":{"x":204.0,"y":152.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":57.5,"sizeFraction":0.0},"top":{"pixelOffset":23.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"850:13629":{"type":"FRAME","id":"850:13629","name":"The Status Seeker","absoluteBoundingBox":{"x":24753.0,"y":-4606.0,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":24753.0,"y":-4606.0,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13630","850:13631","850:13632"]},"157:17620":{"type":"TEXT","id":"157:17620","name":"Mobile/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":3.62890625,"width":33.1548461914062,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13369":{"type":"RECTANGLE","id":"850:13369","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":25600.0,"y":-5712.0,"width":217.0,"height":120.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":25592.19921875,"y":-5718.2998046875,"width":259.6015625,"height":162.599609375},"relativeTransform":[[1.0,0.0,161.5],[0.0,1.0,150.0]],"size":{"x":217.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d12c2e89af10a811d8ba08670fc488162ed175b1","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":161.5,"sizeFraction":0.0},"bottom":{"pixelOffset":-31.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"486:96966":{"type":"TEXT","id":"486:96966","name":"Home","absoluteBoundingBox":{"x":18420.0,"y":14093.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18462.82421875,"y":14099.359375,"width":42.8359375,"height":11.8125},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13632":{"type":"RECTANGLE","id":"850:13632","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24915.5,"y":-4463.173828125,"width":192.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24910.30078125,"y":-4467.3740234375,"width":220.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,162.5],[0.0,1.0,142.826171875]],"size":{"x":192.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":162.5,"sizeFraction":0.0},"bottom":{"pixelOffset":-23.173828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13631":{"type":"RECTANGLE","id":"850:13631","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":25073.0,"y":-4557.0,"width":191.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":25067.80078125,"y":-4561.2001953125,"width":219.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,49.0]],"size":{"x":191.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-129.0,"sizeFraction":1.0},"top":{"pixelOffset":49.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"720:4800":{"type":"TEXT","id":"720:4800","name":"GTM Section 5 Sustain Text","absoluteBoundingBox":{"x":27113.5,"y":3393.23828125,"width":341.0,"height":749.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":3400.44018554688,"width":338.1875,"height":733.985595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":749.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[40,40,40,40,40,40,40,40,40,40,40,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44],"characters":"4. Sustain\nCommunity and content after sign-up\nThe post-sign-up experience gave members reasons to return.\nOnce someone joined, the job shifted from conversion to participation.\nThe welcome experience was designed to validate the decision through a membership card, small gift and digital certificate, depending on membership choice. These were not decorative touches. They were recommended as tangible signals of belonging — something new members could recognise, keep and share.\nThe online forum gave the community somewhere to return between events. Educational content gave members a way to build confidence at their own level. Events and tailor-made experiences gave the Society reasons to exist beyond the inbox.\nCRM then connected the pieces: reviews, preferences and member needs could inform recommendations, event details and future content.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"44":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"41":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"40":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13607":{"type":"TEXT","id":"850:13607","name":"Conoisseur text","absoluteBoundingBox":{"x":27089.5,"y":-4125.76171875,"width":389.0,"height":502.0},"isolatedAbsoluteRenderBounds":{"x":27089.671875,"y":-4113.1943359375,"width":385.4921875,"height":484.7060546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":502.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13455":{"type":"RECTANGLE","id":"850:13455","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27172.5,"y":-5458.76171875,"width":144.0,"height":80.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27167.30078125,"y":-5462.9619140625,"width":172.3984375,"height":108.400390625},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,109.0]],"size":{"x":144.0,"y":80.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d12c2e89af10a811d8ba08670fc488162ed175b1","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":80.0,"sizeFraction":0.0},"top":{"pixelOffset":109.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13533":{"type":"RECTANGLE","id":"850:13533","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":24916.349609375,"y":-3768.5,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":24910.109375,"y":-3773.5400390625,"width":206.130859375,"height":131.679931640625},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13529":{"type":"TEXT","id":"850:13529","name":"Conoisseur text","absoluteBoundingBox":{"x":24735.0,"y":-4319.0,"width":389.0,"height":856.0},"isolatedAbsoluteRenderBounds":{"x":24735.15625,"y":-4296.916015625,"width":383.232421875,"height":828.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":856.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13435":{"type":"TEXT","id":"850:13435","name":"Segmentation, propositions & messaging","absoluteBoundingBox":{"x":27113.5,"y":-2552.76171875,"width":337.0,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":27114.048828125,"y":-2540.9755859375,"width":330.419921875,"height":67.609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":337.0,"y":86.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Segmentation, propositions & messaging","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":25.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13536":{"type":"FRAME","id":"850:13536","name":"Primary at launch","absoluteBoundingBox":{"x":27113.5,"y":-4412.76171875,"width":1280.0,"height":974.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-4412.76171875,"width":1280.0,"height":974.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":974.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["850:13537","850:13543"]},"850:13372":{"type":"FRAME","id":"850:13372","name":"Segmentation post launch","absoluteBoundingBox":{"x":24759.0,"y":-4873.0,"width":1287.0,"height":217.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-4873.0,"width":1287.0,"height":217.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3762.0]],"size":{"x":1287.0,"y":217.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13373"]},"850:13373":{"type":"TEXT","id":"850:13373","name":"Segmentation, Propositions & Messaging Explanation","absoluteBoundingBox":{"x":24762.5,"y":-4878.0,"width":1280.0,"height":227.0},"isolatedAbsoluteRenderBounds":{"x":24762.65625,"y":-4855.466796875,"width":1226.62890625,"height":198.783203125},"relativeTransform":[[1.0,0.0,3.5],[0.0,1.0,-5.0]],"size":{"x":1280.0,"y":227.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15,15],"characters":"Post Launch\nConnoisseurs and Trend Adopters would move into a nurture and maintenance phase: retained, engaged and used to sharpen the experience through feedback, participation and CRM learning. \nStatus Seekers and Conscious Connectors would then become more efficient to reach, because the Society would no longer be asking them to imagine the community. They would be able to see it.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13553":{"type":"RECTANGLE","id":"850:13553","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26326.0,"y":-5556.22314453125,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26320.80078125,"y":-5560.42333984375,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"157:4050":{"type":"TEXT","id":"157:4050","name":"Body/14px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":50.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13371":{"type":"TEXT","id":"850:13371","name":"Together, these two audiences gave the Society its launch base.","absoluteBoundingBox":{"x":24759.0,"y":-4983.0,"width":1188.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":25042.150390625,"y":-4960.68017578125,"width":621.041015625,"height":19.43994140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,879.0]],"size":{"x":1188.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Together, these two audiences gave the Society its launch base.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":106.526634216309,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13465":{"type":"RECTANGLE","id":"850:13465","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27197.5,"y":-4382.16162109375,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27192.30078125,"y":-4386.36181640625,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13543":{"type":"FRAME","id":"850:13543","name":"Trend Adopters","absoluteBoundingBox":{"x":27781.5,"y":-4412.76171875,"width":618.0,"height":771.0},"isolatedAbsoluteRenderBounds":{"x":27781.5,"y":-4412.76171875,"width":619.0,"height":771.0},"relativeTransform":[[1.0,0.0,668.0],[0.0,1.0,0.0]],"size":{"x":618.0,"y":771.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13544","850:13548"]},"850:13365":{"type":"FRAME","id":"850:13365","name":"Trend Adopters","absoluteBoundingBox":{"x":25438.5,"y":-5862.0,"width":609.0,"height":810.0},"isolatedAbsoluteRenderBounds":{"x":25438.5,"y":-5862.0,"width":609.0,"height":810.0},"relativeTransform":[[1.0,0.0,679.5],[0.0,1.0,0.0]],"size":{"x":609.0,"y":810.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13366","850:13370"]},"849:11846":{"type":"TEXT","id":"849:11846","name":"About Me","absoluteBoundingBox":{"x":16272.0,"y":-5388.5,"width":74.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":16272.1240234375,"y":-5383.13623046875,"width":73.759765625,"height":15.9091796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":74.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About Me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17516":{"key":"4eec12bb71c005feb695a7f82b8a69582061a09c","name":"Case Study Headings","styleType":"TEXT","remote":false,"description":"Case Studies","id":"157:17516","assetId":"StyleId:157:17516","type":"STYLE","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":50.0,"listSpacing":36.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.6000022888184,"lineHeightPercent":112.499992370605,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":36.0,"letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.3600006103516,"lineHeightPercent":128.853332519531,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.5200004577637,"lineHeightPercent":104.959999084473,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}]},"705:4649":{"type":"FRAME","id":"705:4649","name":"The Challenge + Opportunity","absoluteBoundingBox":{"x":26255.0,"y":-15180.0,"width":635.0,"height":393.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-15180.0,"width":635.0,"height":393.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,829.0]],"size":{"x":635.0,"y":393.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":5.0,"counterAxisSizingMode":"FIXED","children":["705:4653"]},"718:4522":{"type":"TEXT","id":"718:4522","name":"The audience strategy shaped who we reached, where we reached them, and what each message needed to do.","absoluteBoundingBox":{"x":27128.5,"y":1627.837890625,"width":277.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":27132.80078125,"y":1638.837890625,"width":267.34375,"height":43.58984375},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,422.599609375]],"size":{"x":277.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":15.0,"sizeFraction":0.0},"right":{"pixelOffset":-33.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-31.400390625,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The audience strategy shaped who we reached, where we reached them, and what each message needed to do.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13370":{"type":"TEXT","id":"850:13370","name":"Trend adopter explanation","absoluteBoundingBox":{"x":25438.5,"y":-5527.0,"width":609.0,"height":475.0},"isolatedAbsoluteRenderBounds":{"x":25438.5,"y":-5521.4609375,"width":602.345703125,"height":463.77734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":609.0,"y":475.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23],"characters":"The Trend Adopter  
Growth engine | The relevance proof.

Younger, culturally connected and more likely to move between category waves — rum, gin, cocktails, whatever is currently gathering heat — they represented the larger untapped opportunity.\nThe pitch to them could not be “learn whisky tradition”. It had to be: South African whisky is the next thing, and you can be ahead of it.\nContent for this segment therefore had to lead with cultural currency, trend relevance, alternative serves and new experiences — not deep craft language from the first touchpoint.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"23":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"4:1467":{"type":"TEXT","id":"4:1467","name":"Image Text Personas","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.960000038146973,"y":6.19999885559082,"width":27.2430000305176,"height":22.8000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.75,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":9.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":10.546875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":7.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":8.203125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13357":{"type":"FRAME","id":"850:13357","name":"Primary Audience at Launch","absoluteBoundingBox":{"x":24759.0,"y":-5862.0,"width":1280.0,"height":939.0},"isolatedAbsoluteRenderBounds":{"x":24750.5,"y":-5862.0,"width":1297.0,"height":939.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2773.0]],"size":{"x":1280.0,"y":939.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["850:13358","850:13371"]},"694:6561":{"type":"FRAME","id":"694:6561","name":"Insights and Findings","absoluteBoundingBox":{"x":26242.0,"y":-16021.0,"width":732.0,"height":1246.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-16021.0,"width":732.0,"height":1246.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1581.0]],"size":{"x":732.0,"y":1246.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingRight":13.0,"paddingBottom":12.0,"paddingLeft":13.0,"layoutMode":"VERTICAL","itemSpacing":21.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["694:6562"]},"146:1287":{"type":"TEXT","id":"146:1287","name":"Body/22px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":78.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":78.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":78.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.4599990844727,"lineHeightPercent":122.026664733887,"lineHeightPercentFontSize":143.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.3,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5499992370605,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.0,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13359":{"type":"FRAME","id":"850:13359","name":"Conoisseurs","absoluteBoundingBox":{"x":24750.5,"y":-5862.0,"width":636.0,"height":809.0},"isolatedAbsoluteRenderBounds":{"x":24750.5,"y":-5862.0,"width":636.0,"height":809.0},"relativeTransform":[[1.0,0.0,-8.5],[0.0,1.0,0.0]],"size":{"x":636.0,"y":809.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13360","850:13364"]},"850:13360":{"type":"FRAME","id":"850:13360","name":"The Conoisseur","absoluteBoundingBox":{"x":24750.5,"y":-5862.0,"width":636.0,"height":314.0},"isolatedAbsoluteRenderBounds":{"x":24750.5,"y":-5862.0,"width":636.0,"height":314.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":636.0,"y":314.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13361","850:13362","850:13363"]},"725:5329":{"type":"TEXT","id":"725:5329","name":"Positioning Conclusion","absoluteBoundingBox":{"x":27113.5,"y":-8485.76171875,"width":337.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":27113.59765625,"y":-8479.05859375,"width":333.814453125,"height":543.5625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1495.611328125]],"size":{"x":337.0,"y":555.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[22,22,22,22,22,22,22,22,22,22,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"Revolution gave the Society the strongest middle ground. It held the ambition of the category shift without making the brand feel aggressive or exclusionary. It positioned South African whisky as something gathering momentum: a category with its own makers, codes, confidence and cultural energy.\nThat territory also gave the audience a more inviting role.\nThey did not need to arrive as experts. They could arrive as whisky-wanderers: curious, open, socially engaged and willing to discover the category as it evolved.\nA society inviting whisky-wanderers to join the journey of the South African Whisky Revolution.\nThe positioning moved whisky from a world you had to qualify for, to a movement you could join.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13363":{"type":"RECTANGLE","id":"850:13363","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24901.5,"y":-5704.173828125,"width":232.0,"height":128.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24893.69921875,"y":-5710.4736328125,"width":274.6015625,"height":170.599609375},"relativeTransform":[[1.0,0.0,151.0],[0.0,1.0,157.826171875]],"size":{"x":232.0,"y":128.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"171ede580875aa7271c03d1722adb24f1a5b6a8d","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":151.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-28.173828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"850:13362":{"type":"RECTANGLE","id":"850:13362","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":25101.5,"y":-5822.173828125,"width":233.0,"height":132.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":25093.69921875,"y":-5828.4736328125,"width":275.6015625,"height":174.599609375},"relativeTransform":[[1.0,0.0,351.0],[0.0,1.0,39.826171875]],"size":{"x":233.0,"y":132.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"8d997abd42d69f636aa7d0def07d8b3a66160fc7","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-52.0,"sizeFraction":1.0},"top":{"pixelOffset":39.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"146:1327":{"type":"TEXT","id":"146:1327","name":"Body/28px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":103.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":103.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":103.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17587":{"type":"TEXT","id":"157:17587","name":"Body/18px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0966796875,"y":6.904296875,"width":22.0338287353516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13361":{"type":"RECTANGLE","id":"850:13361","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24801.5,"y":-5835.173828125,"width":220.0,"height":164.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24793.69921875,"y":-5841.4736328125,"width":262.6015625,"height":206.599609375},"relativeTransform":[[1.0,0.0,51.0],[0.0,1.0,26.826171875]],"size":{"x":220.0,"y":164.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"627e060f720a554cc70d6e2d11c1149d0504df9e","imageTransform":[[0.672354936599731,0.0,0.327645033597946],[0.0,0.906811058521271,0.0928603261709213]],"originalImageWidth":2910,"originalImageHeight":1610,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":51.0,"sizeFraction":0.0},"top":{"pixelOffset":26.826171875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"157:17596":{"type":"TEXT","id":"157:17596","name":"Body/14px/Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":5.814453125,"width":17.1376953125,"height":13.9248046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6529":{"mainComponentId":"486:96931","type":"INSTANCE","id":"694:6529","name":"Button","absoluteBoundingBox":{"x":25450.0,"y":3972.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":25450.0,"y":3972.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97529},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":694,"localID":6432},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","simpleLink":true,"connectionURL":"/dashanddram"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I694:6529;486:96932","I694:6529;486:96933"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96934},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97529},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":694,"localID":6432},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","simpleLink":true,"connectionURL":"/dashanddram"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:96931"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:96931"}]},"850:13601":{"type":"FRAME","id":"850:13601","name":"Primary post launch","absoluteBoundingBox":{"x":27113.5,"y":-4412.76171875,"width":341.0,"height":1677.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-4412.76171875,"width":341.0,"height":1677.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1677.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13602","850:13608"]},"850:13356":{"type":"TEXT","id":"850:13356","name":"Real barrie Text","absoluteBoundingBox":{"x":24759.0,"y":-6077.0,"width":1280.0,"height":165.0},"isolatedAbsoluteRenderBounds":{"x":24759.3359375,"y":-6054.466796875,"width":1260.365234375,"height":136.783203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2558.0]],"size":{"x":1280.0,"y":165.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[5,5,5,5,5,5,5,5,5,2,2],"characters":"At launch

Connoisseurs and Trend Adopters were the primary audiences because both already showed above-average interest in whisky. They were lower-friction to convert, and each played a distinct role in building a community from zero.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"722:5089":{"type":"FRAME","id":"722:5089","name":"GTM Section 3","absoluteBoundingBox":{"x":27113.5,"y":1205.23828125,"width":341.0,"height":1079.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":1205.23828125,"width":341.0,"height":1079.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1079.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["718:4520","718:4519"]},"718:4725":{"type":"FRAME","id":"718:4725","name":"GTM Section 2 - Convert","absoluteBoundingBox":{"x":27113.5,"y":-395.76171875,"width":341.0,"height":1586.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-395.76171875,"width":341.0,"height":1586.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7487.0]],"size":{"x":341.0,"y":1586.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["715:7943","722:5008","722:5014"]},"746:6729":{"type":"TEXT","id":"746:6729","name":"Brand roles callout","absoluteBoundingBox":{"x":24759.0,"y":-11721.0,"width":1258.0,"height":116.0},"isolatedAbsoluteRenderBounds":{"x":24769.93359375,"y":-11681.5,"width":1235.39453125,"height":37.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,664.0]],"size":{"x":1258.0,"y":116.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-55.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"\nTogether, they created a brand system that could hold product, education, access, experience and national pride without making any one bottle the hero.\n ","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6910","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13348":{"type":"FRAME","id":"850:13348","name":"Segmentation header","absoluteBoundingBox":{"x":24759.0,"y":-7348.0,"width":1280.0,"height":959.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-7348.0,"width":1280.0,"height":959.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":1280.0,"y":959.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13349","850:13350","850:13351"]},"694:6524":{"type":"FRAME","id":"694:6524","name":"END OF PAGE NAVIGATION","absoluteBoundingBox":{"x":24759.0,"y":3972.0,"width":1280.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":3972.0,"width":1280.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,21220.0]],"size":{"x":1280.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["694:6525","694:6526","694:6528","694:6530"]},"720:4816":{"type":"RECTANGLE","id":"720:4816","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":24790.0,"y":2151.82275390625,"width":1219.0,"height":673.9833984375},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24784.80078125,"y":2147.62280273438,"width":1247.3984375,"height":702.38330078125},"relativeTransform":[[1.0,0.0,31.0],[0.0,1.0,24.8228740692139]],"size":{"x":1219.0,"y":673.9833984375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e8952a9307e7ea20f36b941970fc77ed6ea51659","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":31.0,"sizeFraction":0.0},"right":{"pixelOffset":-30.0,"sizeFraction":1.0},"top":{"pixelOffset":-338.177125930786,"sizeFraction":0.5},"bottom":{"pixelOffset":335.806272506714,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"849:7841":{"type":"TEXT","id":"849:7841","name":"Peroni x F1 Case Study →","absoluteBoundingBox":{"x":37871.0,"y":-13297.5,"width":189.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37871.0,"y":-13291.6015625,"width":188.3984375,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":189.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Peroni x F1 Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/peroni_f1_casestudy"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13785":{"type":"FRAME","id":"850:13785","name":"Maslow's Learning Screenshot","absoluteBoundingBox":{"x":27113.5,"y":-7343.76171875,"width":364.0,"height":256.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7343.76171875,"width":364.0,"height":256.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":364.0,"y":256.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13786"]},"850:13352":{"type":"CODE_INSTANCE","id":"850:13352","name":"Segmentation carousel","absoluteBoundingBox":{"x":24779.0,"y":-7145.673828125,"width":1240.0,"height":746.0},"isolatedAbsoluteRenderBounds":{"x":24779.0,"y":-7145.673828125,"width":1240.0,"height":746.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,11.326171875]],"size":{"x":1240.0,"y":746.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":11.326171875,"sizeFraction":0.0},"bottom":{"pixelOffset":-10.673828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code715_5825.default","componentProperties":{"text#684:1":{"type":"TEXT","value":{"characters":"Code layer","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]},"isDefault":true}}},"751:10759":{"type":"TEXT","id":"751:10759","name":"buttons text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":5.814453125,"width":16.5189056396484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"705:4642":{"type":"TEXT","id":"705:4642","name":"The Opportunity Shift the signal — from elitist and intimidating to confident, curious and culturally desirable. 
Creating a membership experience that could open up the category while protecting what made whisky feel worth joining in the first place.","absoluteBoundingBox":{"x":27118.5,"y":-14594.5,"width":336.0,"height":209.0},"isolatedAbsoluteRenderBounds":{"x":27118.833984375,"y":-14587.333984375,"width":330.998046875,"height":197.099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":209.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27],"characters":"The Opportunity\nShift the signal —  from elitist and intimidating to confident, curious  and culturally desirable. 
Creating a membership experience that could open up the category while protecting what made whisky feel worth joining in the first place.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"27":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13358":{"type":"FRAME","id":"850:13358","name":"Primary at launch","absoluteBoundingBox":{"x":24759.0,"y":-5862.0,"width":1280.0,"height":845.0},"isolatedAbsoluteRenderBounds":{"x":24750.5,"y":-5862.0,"width":1297.0,"height":845.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":845.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":52.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13359","850:13365"]},"11:7512":{"type":"TEXT","id":"11:7512","name":"Case Studies/Insights/insights headings","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":46.0,"height":43.0},"isolatedAbsoluteRenderBounds":{"x":1.44000005722046,"y":8.79999828338623,"width":42.1815948486328,"height":34.2000007629395},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":46.0,"y":43.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":36.0,"letterSpacing":-0.72,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":28.0,"letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.72,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13756":{"type":"FRAME","id":"850:13756","name":"Frame 482870","absoluteBoundingBox":{"x":24759.0,"y":-8119.0,"width":1280.0,"height":350.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8119.0,"width":1280.0,"height":350.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,375.0]],"size":{"x":1280.0,"y":350.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13757","850:13760"]},"725:5321":{"type":"TEXT","id":"725:5321","name":"Positioning Section 2 Explanation","absoluteBoundingBox":{"x":27113.5,"y":-9981.373046875,"width":335.0,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":-9974.373046875,"width":311.892578125,"height":69.265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"I mapped three positioning territories on a functional-to-emotional spectrum: Exploration, Revolution and Celebration.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17525":{"type":"TEXT","id":"157:17525","name":"Heading/Desktop/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":132.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":0.76171875,"y":14.3359375,"width":126.599685668945,"height":98.109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":132.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.08,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":104.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13759":{"type":"RECTANGLE","id":"850:13759","name":"Maslows Learning  1","absoluteBoundingBox":{"x":24759.0,"y":-8155.31005859375,"width":711.0,"height":403.620147705078},"targetAspectRatio":{"x":2896.0,"y":1644.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8155.31005859375,"width":711.0,"height":403.6201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-36.3100738525391]],"size":{"x":711.0,"y":403.620147705078},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5df6517074de60d30a14015a7091b8e2567825b6","originalImageWidth":2896,"originalImageHeight":1644,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"157:17526":{"type":"TEXT","id":"157:17526","name":"Heading/Desktop/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":90.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":0.38671875,"y":9.6171875,"width":85.2553100585938,"height":67.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":72.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5181":{"type":"RECTANGLE","id":"725:5181","name":"Rectangle 4","absoluteBoundingBox":{"x":25437.107421875,"y":-10644.7548828125,"width":48.0896797180176,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25437.107421875,"y":-10644.7548828125,"width":48.08984375,"height":7.712890625},"relativeTransform":[[1.0,5.85563273208656e-17,11.795726776123],[0.0,1.0,0.000141103359055705]],"size":{"x":48.0896797180176,"y":7.71250152587891},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":11.795726776123,"sizeFraction":0.0},"top":{"pixelOffset":0.000141103359055705,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"739:5581":{"type":"FRAME","id":"739:5581","name":"Frame 482790","absoluteBoundingBox":{"x":24786.5,"y":3615.5,"width":1228.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":24786.5,"y":3615.5,"width":1228.0,"height":108.6328125},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,144.5]],"size":{"x":1228.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":113.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["739:5582","739:5584","739:5586","739:5677"]},"157:4026":{"type":"TEXT","id":"157:4026","name":"Body/14px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":49.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13808":{"type":"TEXT","id":"850:13808","name":"Go-to-market & Membership System: 
A membership-powered growth loop","absoluteBoundingBox":{"x":24759.0,"y":-8616.5,"width":765.0,"height":75.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8616.5,"width":765.0,"height":75.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.5]],"size":{"x":765.0,"y":75.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market & Membership System: 
A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13754":{"type":"FRAME","id":"850:13754","name":"Frame 40209","absoluteBoundingBox":{"x":24759.0,"y":-8263.0,"width":1280.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8263.0,"width":1280.0,"height":110.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":110.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.0,"left":3.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","children":["850:13755"]},"850:13755":{"type":"TEXT","id":"850:13755","name":"Gray is a neutral color and is the foundation of the color system. Almost everything in UI design — text, form fields, backgrounds, dividers — are usually gray.","absoluteBoundingBox":{"x":24791.0,"y":-8231.0,"width":1216.0,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":24791.060546875,"y":-8226.900390625,"width":1206.009765625,"height":42.66015625},"relativeTransform":[[1.0,0.0,32.0],[0.0,1.0,32.0]],"size":{"x":1216.0,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"\"I would really like to be part of a whisky club, but there are so many different whiskies and I feel I don't know enough to be a part of one.\"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":32.0,"letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"157:5160","inheritTextStyleId":"748:6857","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13750":{"type":"TEXT","id":"850:13750","name":"The appeal was also the biggest barrier.","absoluteBoundingBox":{"x":24759.0,"y":-8482.0,"width":1280.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":24759.45703125,"y":-8463.4453125,"width":482.0234375,"height":23.625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The appeal was also the biggest barrier.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6722":{"type":"FRAME","id":"694:6722","name":"END OF PAGE NAVIGATION","absoluteBoundingBox":{"x":27113.5,"y":6817.23828125,"width":341.0,"height":21.9519996643066},"isolatedAbsoluteRenderBounds":{"x":27107.255859375,"y":6817.23828125,"width":353.48828125,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24572.23828125]],"size":{"x":341.0,"y":21.9519996643066},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":18.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["694:6723","694:6724","694:6726","694:6728"]},"715:7902":{"type":"FRAME","id":"715:7902","name":"GTM + Membership","absoluteBoundingBox":{"x":24759.0,"y":-8623.0,"width":1280.0,"height":79.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8623.0,"width":1280.0,"height":79.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":1280.0,"y":79.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":25.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["715:7903","850:13808"]},"486:97278":{"type":"TEXT","id":"486:97278","name":"Home","absoluteBoundingBox":{"x":18441.19921875,"y":14445.6005859375,"width":89.5999984741211,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":18471.17578125,"y":14450.4521484375,"width":29.984375,"height":8.2685546875},"relativeTransform":[[1.0,0.0,21.0000038146973],[0.0,1.0,11.1999998092651]],"size":{"x":89.5999984741211,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.1999998092651,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.223999996185303,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.7999992370605,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5190":{"type":"RECTANGLE","id":"725:5190","name":"Rectangle 4","absoluteBoundingBox":{"x":25437.107421875,"y":-10487.3291015625,"width":48.0896797180176,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25437.107421875,"y":-10487.3291015625,"width":48.08984375,"height":7.712890625},"relativeTransform":[[1.0,5.85563273208656e-17,11.795726776123],[0.0,1.0,-0.0002269052201882]],"size":{"x":48.0896797180176,"y":7.71250152587891},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":11.795726776123,"sizeFraction":0.0},"top":{"pixelOffset":-0.0002269052201882,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"749:4594":{"type":"TEXT","id":"749:4594","name":"Positioning Section 2 Explanation","absoluteBoundingBox":{"x":26249.0,"y":-10758.0,"width":687.0,"height":62.0},"isolatedAbsoluteRenderBounds":{"x":26249.84375,"y":-10749.7109375,"width":627.146484375,"height":48.384765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.2001953125]],"size":{"x":687.0,"y":62.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-34.0,"sizeFraction":1.0},"top":{"pixelOffset":0.2001953125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"I mapped three positioning territories on a functional-to-emotional spectrum: Exploration, Revolution and Celebration.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5309":{"type":"FRAME","id":"725:5309","name":"Positioning section 2","absoluteBoundingBox":{"x":24759.0,"y":-10371.0,"width":1280.0,"height":1672.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-10371.0,"width":1281.36328125,"height":1672.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,575.0]],"size":{"x":1280.0,"y":1672.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":17.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["725:5319","725:5275","707:4736","715:5410","725:5327","727:5360"]},"739:5585":{"type":"TEXT","id":"739:5585","name":"832 sign-ups in 
48 hours","absoluteBoundingBox":{"x":25297.5,"y":3613.5,"width":106.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":25294.80078125,"y":3624.34326171875,"width":104.33984375,"height":99.315185546875},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,-2.0]],"size":{"x":106.0,"y":110.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":1.60000002384186},"radius":3.20000004768372,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[90,90,90,90,208,208,208,208,208,208,208,208,208,208,208,186,186,186,186,186,186,186,186,186,186],"characters":"832\nsign-ups in 
48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.5276947021484,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"208":{"fontSize":20.0,"lineHeightPx":21.8000011444092,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"186":{"fontSize":25.6000003814697,"lineHeightPx":27.9040012359619,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"90":{"fontSize":51.2000007629395,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"718:4518":{"type":"FRAME","id":"718:4518","name":"GTM Section 3","absoluteBoundingBox":{"x":27113.5,"y":1205.23828125,"width":341.0,"height":1341.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":1205.23828125,"width":341.0,"height":1341.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9088.0]],"size":{"x":341.0,"y":1341.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["722:5089","722:5083"]},"850:13639":{"type":"TEXT","id":"850:13639","name":"Trend adopter explanation","absoluteBoundingBox":{"x":25427.0,"y":-4271.0,"width":618.0,"height":656.0},"isolatedAbsoluteRenderBounds":{"x":25427.15625,"y":-4250.353515625,"width":613.681640625,"height":629.669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":618.0,"y":656.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,15,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"18":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"707:4736":{"type":"TEXT","id":"707:4736","name":"Positioning territories explanation","absoluteBoundingBox":{"x":24759.0,"y":-9744.0,"width":1280.0,"height":226.0},"isolatedAbsoluteRenderBounds":{"x":24759.546875,"y":-9697.37109375,"width":1276.796875,"height":136.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,627.0]],"size":{"x":1280.0,"y":226.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15],"characters":"Exploration was the most accessible territory. It gave curious drinkers permission to learn, taste and discover without needing to perform expertise. But on its own, it felt too functional — more tasting guide than cultural movement.\nCelebration was the most emotionally obvious. It leaned into South African pride, local craft and national identity. But it risked narrowing the Society to people already motivated by localism, rather than inviting people who were simply curious about what whisky could become.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"486:97313":{"type":"TEXT","id":"486:97313","name":"Next Case Study","absoluteBoundingBox":{"x":18468.033203125,"y":14860.1533203125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18469.083984375,"y":14862.529296875,"width":48.376953125,"height":5.9072265625},"relativeTransform":[[1.0,0.0,5.88000011444092],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"749:4598":{"type":"TEXT","id":"749:4598","name":"Positioning Section 2 Explanation","absoluteBoundingBox":{"x":24759.0,"y":-10253.830078125,"width":1185.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-10253.830078125,"width":1185.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.169921875]],"size":{"x":1185.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.169921875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"I mapped three positioning territories on a functional-to-emotional spectrum: Exploration, Revolution and Celebration.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13772":{"type":"FRAME","id":"850:13772","name":"Frame 482868","absoluteBoundingBox":{"x":26271.5,"y":-8833.8232421875,"width":343.0,"height":234.0},"isolatedAbsoluteRenderBounds":{"x":26271.5,"y":-8833.8232421875,"width":343.0,"height":234.0},"relativeTransform":[[1.0,0.0,8.0],[0.0,1.0,1.0]],"size":{"x":343.0,"y":234.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":8.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.0,"sizeFraction":1.0},"top":{"pixelOffset":1.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13773"]},"157:17531":{"type":"TEXT","id":"157:17531","name":"Heading/Desktop/H7 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5365":{"type":"SVG","id":"714:5365","name":"Line 6","absoluteBoundingBox":{"x":26791.7304686193,"y":-11914.1904296875,"width":1.30741682369262e-07,"height":10.0},"isolatedAbsoluteRenderBounds":{"x":26791.169921875,"y":-11914.1904296875,"width":0.560546875,"height":10.0},"relativeTransform":[[-1.30743194048932e-08,1.0,434.23046875],[-1.0,-4.70675498576156e-09,273.2099609375]],"size":{"x":10.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":434.230468619257,"sizeFraction":0.0},"top":{"pixelOffset":263.2099609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"a2fe5c6e290c0c9bc32f03cd9fb13436b1df79b4"},"849:12774":{"type":"COMPONENT","id":"849:12774","name":"Property 1=Tablet","absoluteBoundingBox":{"x":16691.0,"y":-5415.0,"width":834.0,"height":76.0},"isolatedAbsoluteRenderBounds":{"x":16691.0,"y":-5415.0,"width":834.0,"height":76.0},"relativeTransform":[[1.0,0.0,1500.0],[0.0,1.0,36.0]],"size":{"x":834.0,"y":76.0},"fills":[],"constraintValues":{"left":{"pixelOffset":1500.0,"sizeFraction":0.0},"top":{"pixelOffset":36.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":64.0,"paddingBottom":24.0,"paddingLeft":64.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["849:12740","849:12741"],"componentSetId":"849:12776"},"850:13604":{"type":"RECTANGLE","id":"850:13604","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27116.5,"y":-4413.16162109375,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27111.30078125,"y":-4417.36181640625,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13579":{"type":"RECTANGLE","id":"850:13579","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":24843.0,"y":-4575.39990234375,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":24837.80078125,"y":-4579.60009765625,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"718:4521":{"type":"RECTANGLE","id":"718:4521","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":27167.5,"y":1381.927734375,"width":264.0,"height":145.965209960938},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27162.30078125,"y":1377.72778320312,"width":292.3984375,"height":174.365112304688},"relativeTransform":[[1.0,0.0,54.0],[0.0,1.0,176.689453125]],"size":{"x":264.0,"y":145.965209960938},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fe326b910dd1c67d1ac97b2043affb413cec9897","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":54.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.0,"sizeFraction":1.0},"top":{"pixelOffset":176.689453125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"707:4729":{"type":"FRAME","id":"707:4729","name":"From insight to brand header and text","absoluteBoundingBox":{"x":24759.0,"y":-13311.0,"width":1280.0,"height":2237.0},"isolatedAbsoluteRenderBounds":{"x":24754.451171875,"y":-13311.0,"width":1285.9609375,"height":2249.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":1280.0,"y":2237.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":25.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["707:4730","748:6919","707:4733","748:7023","714:5267"]},"715:5438":{"type":"RECTANGLE","id":"715:5438","name":"Positioning explained","absoluteBoundingBox":{"x":25435.3359375,"y":-9412.908203125,"width":555.760552517393,"height":305.00080639543},"targetAspectRatio":{"x":1414.0,"y":776.0},"isolatedAbsoluteRenderBounds":{"x":25435.3359375,"y":-9412.908203125,"width":568.8671875,"height":321.1796875},"relativeTransform":[[0.99999463558197,-0.00327012222260237,676.058715820312],[0.00327368220314384,0.99999463558197,86.1157302856445]],"size":{"x":555.760009765625,"y":304.999816894531},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cf0e121fd1a025674c878e1e42dbfb553fbb8df9","imageTransform":[[0.993908107280731,0.0,0.000234301784075797],[0.0,0.999999940395355,0.0]],"originalImageWidth":2860,"originalImageHeight":1560,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":35.061329141196,"sizeFraction":0.5},"right":{"pixelOffset":591.815744256921,"sizeFraction":0.5},"top":{"pixelOffset":-123.175422668457,"sizeFraction":0.5},"bottom":{"pixelOffset":183.642139732746,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"157:4052":{"type":"TEXT","id":"157:4052","name":"Body/12px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":43.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":43.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":43.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5269":{"type":"FRAME","id":"714:5269","name":"Brand DNA","absoluteBoundingBox":{"x":26014.1328125,"y":-11586.2001953125,"width":1187.736328125,"height":189.030242919922},"isolatedAbsoluteRenderBounds":{"x":26014.1328125,"y":-11586.2001953125,"width":1187.736328125,"height":189.0302734375},"relativeTransform":[[1.0,0.0,-269.8681640625],[0.0,1.0,1792.0]],"size":{"x":1187.736328125,"y":189.030242919922},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.440999984741211,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"pauseOnHover":true,"behaviorType":"marquee"}},"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["714:5270","849:13319","849:13320"]},"849:13319":{"type":"RECTANGLE","id":"849:13319","name":"Brand DNA 2 1","absoluteBoundingBox":{"x":26609.587890625,"y":-11570.4296875,"width":312.016296386719,"height":157.48991394043},"targetAspectRatio":{"x":1474.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":26609.587890625,"y":-11570.4296875,"width":312.015625,"height":157.490234375},"relativeTransform":[[1.0,0.0,595.455810546875],[0.0,1.0,15.7701644897461]],"size":{"x":312.016296386719,"y":157.48991394043},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[1.0,0.0,0.0],[0.0,0.896385550498962,0.073493979871273]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.211679995059967,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"157:17532":{"type":"TEXT","id":"157:17532","name":"Headings/Case Studies","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":48.0,"height":53.0},"isolatedAbsoluteRenderBounds":{"x":1.44000005722046,"y":13.7999982833862,"width":43.6215934753418,"height":34.2000007629395},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":48.0,"y":53.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.560001373291,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5170":{"type":"GROUP","id":"725:5170","name":"Positioning Bubble","absoluteBoundingBox":{"x":25392.193359375,"y":-10765.4326171875,"width":613.823913574219,"height":348.423583984375},"isolatedAbsoluteRenderBounds":{"x":25392.193359375,"y":-10765.4326171875,"width":613.82421875,"height":348.423828125},"relativeTransform":[[1.0,0.0,649.193603515625],[0.0,1.0,8.56700897216797]],"size":{"x":613.823913574219,"y":348.423583984375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5171","725:5172","725:5173","725:5174","725:5175","725:5176","725:5177","725:5180","725:5183","725:5186","725:5189"]},"714:5386":{"type":"SVG","id":"714:5386","name":"Line 4","absoluteBoundingBox":{"x":27352.7246084326,"y":-11281.216796875,"width":9.42440237849951e-07,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":27352.39453125,"y":-11281.216796875,"width":0.330078125,"height":80.0},"relativeTransform":[[-1.17804894728124e-08,1.0,219.224609375],[-1.0,-5.22368948097096e-09,148.77978515625]],"size":{"x":80.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":219.224608432561,"sizeFraction":0.0},"top":{"pixelOffset":68.77978515625,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"b5813136419726bba970e16f02dbb29570b185c7"},"157:4039":{"type":"TEXT","id":"157:4039","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":150.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":150.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":150.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5009":{"type":"FRAME","id":"722:5009","name":"Member Acquisition + Roles","absoluteBoundingBox":{"x":26255.0,"y":-2439.8232421875,"width":706.0,"height":844.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-2439.8232421875,"width":706.0,"height":844.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,493.0]],"size":{"x":706.0,"y":844.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["718:4712","722:5001"]},"850:13383":{"type":"FRAME","id":"850:13383","name":"The Conscious Connector","absoluteBoundingBox":{"x":25427.0,"y":-4606.0,"width":619.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":25427.0,"y":-4606.0,"width":619.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":619.0,"y":301.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13384","850:13385","850:13386"]},"850:13368":{"type":"RECTANGLE","id":"850:13368","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":25749.5,"y":-5811.0,"width":217.0,"height":123.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":25741.69921875,"y":-5817.2998046875,"width":259.6015625,"height":165.599609375},"relativeTransform":[[1.0,0.0,311.0],[0.0,1.0,51.0]],"size":{"x":217.0,"y":123.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9212598823b1b3a8995a99082fb5091718bd6fae","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-81.0,"sizeFraction":1.0},"top":{"pixelOffset":51.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"714:5384":{"type":"SVG","id":"714:5384","name":"Line 2","absoluteBoundingBox":{"x":27190.7246084413,"y":-11282.216796875,"width":9.33716364670545e-07,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":27190.39453125,"y":-11282.216796875,"width":0.330078125,"height":86.0},"relativeTransform":[[-1.08571533985469e-08,1.0,57.224609375],[-1.0,-5.66793278977684e-09,153.77978515625]],"size":{"x":86.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":57.2246084412848,"sizeFraction":0.0},"top":{"pixelOffset":67.77978515625,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"bf893c03c7cf61869298d2581429be7b55deb431"},"714:5308":{"type":"TEXT","id":"714:5308","name":"Makers & Process Distillery authority
","absoluteBoundingBox":{"x":25100.0,"y":-12136.0,"width":193.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":25101.6171875,"y":-12131.0,"width":190.40625,"height":57.4140625},"relativeTransform":[[1.0,0.0,195.0],[0.0,1.0,229.0]],"size":{"x":193.0,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":195.0,"sizeFraction":0.0},"top":{"pixelOffset":229.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Makers & Process\n\nDistillery authority
","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:6868":{"type":"TEXT","id":"748:6868","name":"Body Text Case Studies","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":25.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":25.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":25.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":142.5,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5192":{"type":"TEXT","id":"725:5192","name":"RELEVANCE","absoluteBoundingBox":{"x":25425.3125,"y":-10485.9677734375,"width":71.2271575927734,"height":5.44411849975586},"isolatedAbsoluteRenderBounds":{"x":25443.501953125,"y":-10485.4404296875,"width":34.630859375,"height":4.552734375},"relativeTransform":[[1.0,5.85563273208656e-17,0.000809851451776922],[0.0,1.0,1.36110317707062]],"size":{"x":71.2271575927734,"y":5.44411849975586},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0862745121121407,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000809851451776922,"sizeFraction":0.0},"top":{"pixelOffset":1.36110317707062,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RELEVANCE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":6.65600061416626,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.12352085113525,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"694:6462":{"type":"FRAME","id":"694:6462","name":"Insights and Findings","absoluteBoundingBox":{"x":24762.5,"y":-15815.0,"width":1273.0,"height":1033.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-15858.5,"width":1280.0,"height":1120.0},"relativeTransform":[[1.0,0.0,3.5],[0.0,1.0,1433.0]],"size":{"x":1273.0,"y":1033.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingRight":13.0,"paddingBottom":12.0,"paddingLeft":13.0,"layoutMode":"VERTICAL","itemSpacing":37.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6463"]},"725:5299":{"type":"TEXT","id":"725:5299","name":"Explanation - Positioning Section 1","absoluteBoundingBox":{"x":24759.0,"y":-10840.328125,"width":1296.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":24759.48828125,"y":-10831.5625,"width":1202.59765625,"height":19.326171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.327880859375]],"size":{"x":1296.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":16.0,"sizeFraction":1.0},"top":{"pixelOffset":-0.327880859375,"sizeFraction":0.0},"bottom":{"pixelOffset":-398.327880859375,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The brand architecture clarified what the Society could credibly hold. The next question was what it should make people feel part of.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13640":{"type":"FRAME","id":"850:13640","name":"Primary post launch","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":341.0,"height":1677.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":341.0,"height":1677.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1677.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13641","850:13647"]},"849:7994":{"type":"FRAME","id":"849:7994","name":"Button","absoluteBoundingBox":{"x":40075.0,"y":-13867.0,"width":153.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":40075.0,"y":-13867.0,"width":153.0,"height":40.0},"relativeTransform":[[1.0,0.0,169.0],[0.0,1.0,0.0]],"size":{"x":153.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto: kimhuttonsa@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":8.0,"paddingRight":20.0,"paddingBottom":8.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["849:7995","849:7996"]},"157:17643":{"key":"dd0843efa86a06f60568908a8721a8dc83473e00","name":"Subheadings/Case Studies","styleType":"TEXT","remote":false,"description":"","id":"157:17643","assetId":"StyleId:157:17643","type":"STYLE","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"725:5188":{"type":"TEXT","id":"725:5188","name":"DISTINCTION","absoluteBoundingBox":{"x":25425.3125,"y":-10538.140625,"width":71.2271575927734,"height":5.44411849975586},"isolatedAbsoluteRenderBounds":{"x":25441.83203125,"y":-10537.61328125,"width":38.0,"height":4.552734375},"relativeTransform":[[1.0,5.85563273208656e-17,0.000809851451776922],[0.0,1.0,1.36061549186707]],"size":{"x":71.2271575927734,"y":5.44411849975586},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.552941203117371,"g":0.223529413342476,"b":0.815686285495758,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000809851451776922,"sizeFraction":0.0},"top":{"pixelOffset":1.36061549186707,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"DISTINCTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":6.65600061416626,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.12352085113525,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13385":{"type":"RECTANGLE","id":"850:13385","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":25730.0,"y":-4578.0,"width":215.0,"height":122.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":25722.19921875,"y":-4584.2998046875,"width":257.6015625,"height":164.599609375},"relativeTransform":[[1.0,0.0,303.0],[0.0,1.0,28.0]],"size":{"x":215.0,"y":122.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-101.0,"sizeFraction":1.0},"top":{"pixelOffset":28.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"720:4826":{"type":"RECTANGLE","id":"720:4826","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":27115.5,"y":5277.837890625,"width":338.0,"height":186.879730224609},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27110.30078125,"y":5273.6376953125,"width":366.3984375,"height":215.27978515625},"relativeTransform":[[1.0,0.0,2.0],[0.0,1.0,28.599609375]],"size":{"x":338.0,"y":186.879730224609},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e8952a9307e7ea20f36b941970fc77ed6ea51659","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":2.0,"sizeFraction":0.0},"right":{"pixelOffset":-1.0,"sizeFraction":1.0},"top":{"pixelOffset":28.599609375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"850:13470":{"type":"RECTANGLE","id":"850:13470","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27126.099609375,"y":-3584.86157226562,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27119.859375,"y":-3589.90161132812,"width":197.203125,"height":155.679931640625},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13531":{"type":"FRAME","id":"850:13531","name":"The Conscious Connector","absoluteBoundingBox":{"x":24756.5,"y":-3806.0,"width":346.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":24756.5,"y":-3806.0,"width":346.0,"height":249.0},"relativeTransform":[[1.0,0.0,21.5],[0.0,1.0,0.0]],"size":{"x":346.0,"y":249.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13532","850:13533","850:13534"]},"725:5184":{"type":"RECTANGLE","id":"725:5184","name":"Rectangle 4","absoluteBoundingBox":{"x":25432.57421875,"y":-10591.220703125,"width":56.709529876709,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25432.57421875,"y":-10591.220703125,"width":56.708984375,"height":7.712890625},"relativeTransform":[[1.0,5.85563273208656e-17,7.26205539703369],[0.0,1.0,1.63982094818493e-05]],"size":{"x":56.709529876709,"y":7.71250152587891},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":7.26205539703369,"sizeFraction":0.0},"top":{"pixelOffset":1.63982094818493e-05,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"722:5090":{"type":"FRAME","id":"722:5090","name":"GTM Section 3","absoluteBoundingBox":{"x":26242.0,"y":-1445.8232421875,"width":732.0,"height":949.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-1445.8232421875,"width":732.0,"height":949.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":949.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["718:4515","718:4514"]},"849:13060":{"type":"TEXT","id":"849:13060","name":"Headings/About Me","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":80.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":0.34375,"y":11.4375,"width":75.7825012207031,"height":60.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":80.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1440.0,"name":"Home Page Desktop Frame","style":{"fontSize":64.0,"letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":70.4000015258789,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Home Page Tablet Frame","style":{"fontSize":48.0,"letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.8000030517578,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Home Page Mobile Frame","style":{"fontSize":32.0,"letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":70.4000015258789,"lineHeightPercent":90.9120254516602,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:1744":{"type":"TEXT","id":"157:1744","name":"Heading/Desktop/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":137.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":137.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17582":{"type":"TEXT","id":"157:17582","name":"Body/28px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":36.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.109375,"y":6.62890625,"width":33.5978126525879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":36.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5180":{"type":"GROUP","id":"725:5180","name":"Group 4","absoluteBoundingBox":{"x":25425.3125,"y":-10644.7548828125,"width":71.2271575927734,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25425.3125,"y":-10644.7548828125,"width":71.2271575927734,"height":7.712890625},"relativeTransform":[[1.0,5.90984482594431e-17,33.1199493408203],[0.0,1.0,120.677871704102]],"size":{"x":71.2271575927734,"y":7.71250152587891},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":33.1199493408203,"sizeFraction":0.0},"top":{"pixelOffset":120.677871704102,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5181","725:5182"]},"127:601":{"type":"TEXT","id":"127:601","name":"Persona Cards/Title Needs and Requirements","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":36.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":1.12000012397766,"y":4.39999866485596,"width":33.1079063415527,"height":26.6000022888184},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":36.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":25.0,"letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":95.5733337402344,"lineHeightPercentFontSize":112.0,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":22.0,"letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":108.606063842773,"lineHeightPercentFontSize":127.272727966309,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":15.0,"letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":159.288879394531,"lineHeightPercentFontSize":186.66667175293,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.259999990463257,"letterSpacingValue":-0.259999990463257,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":83.3333282470703,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"668:7972":{"type":"COMPONENT","id":"668:7972","name":"Property 1=Default","absoluteBoundingBox":{"x":38640.0,"y":24164.0,"width":2250.39990234375,"height":714.400024414062},"isolatedAbsoluteRenderBounds":{"x":38640.0,"y":24164.0,"width":2250.39990234375,"height":714.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":2250.39990234375,"y":714.400024414062},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["668:7973","668:7974","668:7975","668:7976","668:7977","668:7978","668:7979","668:7980"],"componentSetId":"668:7971"},"720:4777":{"type":"FRAME","id":"720:4777","name":"GTM section 4 GTM Framework","absoluteBoundingBox":{"x":27113.5,"y":2561.23828125,"width":341.0,"height":278.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":2561.23828125,"width":341.0,"height":278.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":278.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["720:4778","720:4779"]},"707:4746":{"type":"FRAME","id":"707:4746","name":"From Insight to Brand","absoluteBoundingBox":{"x":27113.5,"y":-12623.0,"width":341.0,"height":1954.626953125},"isolatedAbsoluteRenderBounds":{"x":27107.546875,"y":-12623.0,"width":1081.318359375,"height":1954.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5132.0]],"size":{"x":341.0,"y":1954.626953125},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["707:4747"]},"157:17617":{"type":"TEXT","id":"157:17617","name":"Body/12px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.064453125,"y":4.26953125,"width":14.5692186355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13524":{"type":"FRAME","id":"850:13524","name":"Conoisseurs","absoluteBoundingBox":{"x":24735.0,"y":-4606.0,"width":389.0,"height":1143.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-4606.0,"width":640.0,"height":1143.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":1143.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13525","850:13529"]},"850:13454":{"type":"RECTANGLE","id":"850:13454","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":27245.5,"y":-5533.76171875,"width":145.0,"height":82.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":27240.30078125,"y":-5537.9619140625,"width":173.3984375,"height":110.400390625},"relativeTransform":[[1.0,0.0,153.0],[0.0,1.0,34.0]],"size":{"x":145.0,"y":82.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9212598823b1b3a8995a99082fb5091718bd6fae","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":153.0,"sizeFraction":0.0},"top":{"pixelOffset":34.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13422":{"type":"RECTANGLE","id":"850:13422","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26518.19921875,"y":-5522.599609375,"width":152.307708740234,"height":86.4000015258789},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26514.0390625,"y":-5525.95947265625,"width":175.02734375,"height":109.11962890625},"relativeTransform":[[1.0,0.0,276.19921875],[0.0,1.0,64.223388671875]],"size":{"x":152.307708740234,"y":86.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":276.19921875,"sizeFraction":0.0},"top":{"pixelOffset":64.223388671875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":7.20000028610229,"y":8.0},"radius":8.96000003814697,"spread":2.40000009536743,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0},"722:5119":{"type":"FRAME","id":"722:5119","name":"Frame 482885","absoluteBoundingBox":{"x":24765.5,"y":1553.0,"width":1267.0,"height":172.0},"isolatedAbsoluteRenderBounds":{"x":24765.5,"y":1550.90002441406,"width":1267.0,"height":186.199951171875},"relativeTransform":[[1.0,0.0,6.5],[0.0,1.0,0.0]],"size":{"x":1267.0,"y":172.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":65.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["720:4792","722:5109","722:5101"]},"714:5367":{"type":"SVG","id":"714:5367","name":"Arrow 2","absoluteBoundingBox":{"x":26661.7109367132,"y":-11904.1904296875,"width":7.86807504482567e-07,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":26657.587890625,"y":-11904.1904296875,"width":8.24609375,"height":18.5595703125},"relativeTransform":[[-4.37115268425714e-08,-1.0,304.2109375],[1.0,-4.37115268425714e-08,273.2099609375]],"size":{"x":18.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":304.210936713192,"sizeFraction":0.0},"top":{"pixelOffset":273.2099609375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"opacity":0.0799999982118607,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":1.12000000476837,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"a6c05028fcebad78bf0fe2b3245f1a88a4f9ca6c"},"849:8005":{"type":"TEXT","id":"849:8005","name":"Heineken FPD Case Study →","absoluteBoundingBox":{"x":39906.0,"y":-13656.0,"width":228.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13650.1015625,"width":209.3671875,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":228.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Heineken FPD Case Study →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/heineken1pd"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5178":{"type":"RECTANGLE","id":"725:5178","name":"Rectangle 4","absoluteBoundingBox":{"x":25437.107421875,"y":-10434.703125,"width":48.0896797180176,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25437.107421875,"y":-10434.703125,"width":48.08984375,"height":7.712890625},"relativeTransform":[[1.0,5.85563273208656e-17,11.795726776123],[0.0,1.0,1.46452202898217e-05]],"size":{"x":48.0896797180176,"y":7.71250152587891},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":11.795726776123,"sizeFraction":0.0},"top":{"pixelOffset":1.46452202898217e-05,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"725:5175":{"type":"TEXT","id":"725:5175","name":"Consumer Insights","absoluteBoundingBox":{"x":25438.923828125,"y":-10513.642578125,"width":44.0065956115723,"height":12.7029447555542},"isolatedAbsoluteRenderBounds":{"x":25445.23828125,"y":-10513.8037109375,"width":31.564453125,"height":13.8466796875},"relativeTransform":[[1.0,5.90984482594431e-17,46.7307929992676],[0.0,1.0,251.790054321289]],"size":{"x":44.0065956115723,"y":12.7029447555542},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":46.7307929992676,"sizeFraction":0.0},"top":{"pixelOffset":251.790054321289,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Consumer Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.68000030517578,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.06560039520264,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"715:7923":{"type":"TEXT","id":"715:7923","name":"Membership powred growth loop","absoluteBoundingBox":{"x":26255.0,"y":-3791.0,"width":655.0,"height":278.0},"isolatedAbsoluteRenderBounds":{"x":26254.349609375,"y":-3782.7109375,"width":653.861328125,"height":264.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,100.8232421875]],"size":{"x":655.0,"y":278.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-51.0,"sizeFraction":1.0},"top":{"pixelOffset":100.8232421875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"For Dash & Dram, sign-up was the start of the growth system, not the final conversion point.\nI designed the go-to-market model as a circular loop: every member who joined, learned, attended, shared or advocated could feed the next wave of acquisition.\nThat meant Dash & Dram needed reasons to participate after sign-up, not just reasons to join. Membership pathways, event logic, CRM flows, social proof and community visibility all had a role in keeping the loop moving.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5173":{"type":"TEXT","id":"725:5173","name":"Category Insights","absoluteBoundingBox":{"x":25438.923828125,"y":-10621.6171875,"width":44.0065956115723,"height":12.7029447555542},"isolatedAbsoluteRenderBounds":{"x":25446.4765625,"y":-10621.7783203125,"width":29.013671875,"height":13.8466796875},"relativeTransform":[[1.0,5.90984482594431e-17,46.7307929992676],[0.0,1.0,143.814956665039]],"size":{"x":44.0065956115723,"y":12.7029447555542},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":46.7307929992676,"sizeFraction":0.0},"top":{"pixelOffset":143.814956665039,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Category Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.68000030517578,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.06560039520264,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:6936":{"type":"TEXT","id":"748:6936","name":"Insight to brand explained","absoluteBoundingBox":{"x":24757.5,"y":-13086.0,"width":1283.0,"height":121.0},"isolatedAbsoluteRenderBounds":{"x":24758.57421875,"y":-13067.234375,"width":1245.03515625,"height":87.326171875},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,143.0]],"size":{"x":1283.0,"y":121.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,21,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20],"characters":"Method: Synthesis. I needed to find what elements of each brand crossed over but still maintained their own identity. I worked from each brand’s existing strategy, product role and ambition, but prioritised where the brands were trying to go over what their documents had historically said.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Italic","fontStyle":"Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticItalic":"ITALIC","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:12934":{"type":"TEXT","id":"849:12934","name":"Headings/About Me Page","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":-0.448000013828278,"y":13.3679962158203,"width":74.1044998168945,"height":57.6640014648438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":36.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":75.0187606811523,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13467":{"type":"TEXT","id":"850:13467","name":"Conoisseur text","absoluteBoundingBox":{"x":27089.5,"y":-4125.76171875,"width":389.0,"height":502.0},"isolatedAbsoluteRenderBounds":{"x":27089.671875,"y":-4108.033203125,"width":385.4921875,"height":479.544921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":502.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"707:4728":{"type":"FRAME","id":"707:4728","name":"From Insight to Brand","absoluteBoundingBox":{"x":24759.0,"y":-13323.0,"width":1280.0,"height":2325.0},"isolatedAbsoluteRenderBounds":{"x":24754.451171875,"y":-13323.0,"width":1285.9609375,"height":2325.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3925.0]],"size":{"x":1280.0,"y":2325.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":56.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["707:4729"]},"718:4711":{"type":"TEXT","id":"718:4711","name":"The sign-up flow was crucial for personalisation.","absoluteBoundingBox":{"x":24772.0,"y":-1567.65625,"width":1140.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":25089.05078125,"y":-1506.94421386719,"width":505.41015625,"height":24.2879638671875},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,549.34375]],"size":{"x":1140.0,"y":142.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"right":{"pixelOffset":-35.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-7.65625,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The sign-up flow was crucial for personalisation.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13318":{"type":"RECTANGLE","id":"849:13318","name":"Brand DNA 1 1","absoluteBoundingBox":{"x":26450.80859375,"y":-11369.32421875,"width":519.007934570312,"height":291.647979736328},"targetAspectRatio":{"x":1324.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":26450.80859375,"y":-11369.32421875,"width":519.0078125,"height":291.6484375},"relativeTransform":[[1.0,0.0,1691.80786132812],[0.0,1.0,15.6760101318359]],"size":{"x":519.007934570312,"y":291.647979736328},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c33138e4e716fce72ad021caef5356ef73808385","imageTransform":[[0.922693014144897,0.0,0.0769828781485558],[0.0,0.920792043209076,0.0792079195380211]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"157:17581":{"type":"TEXT","id":"157:17581","name":"Body/28px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":37.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":6.62890625,"width":34.5548439025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":37.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13586":{"type":"RECTANGLE","id":"850:13586","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24826.0,"y":-3682.09985351562,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24819.759765625,"y":-3687.13989257812,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"705:4712":{"type":"FRAME","id":"705:4712","name":"Frame 482865","absoluteBoundingBox":{"x":27118.5,"y":-14886.5,"width":336.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-14886.5,"width":336.0,"height":270.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":270.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["694:6664"]},"146:1339":{"type":"TEXT","id":"146:1339","name":"Body/16px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13457":{"type":"TEXT","id":"850:13457","name":"Together, these two audiences gave the Society its launch base.","absoluteBoundingBox":{"x":27113.5,"y":-4693.76171875,"width":336.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":27123.19921875,"y":-4685.44189453125,"width":315.54296875,"height":47.43994140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1506.0]],"size":{"x":336.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Together, these two audiences gave the Society its launch base.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":106.526634216309,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"739:5679":{"type":"FRAME","id":"739:5679","name":"Frame 482764","absoluteBoundingBox":{"x":26254.0,"y":2798.67578125,"width":102.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":26254.0,"y":2798.67578125,"width":102.0,"height":82.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.5]],"size":{"x":102.0,"y":82.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":2.56000018119812,"paddingRight":2.56000018119812,"paddingBottom":2.56000018119812,"paddingLeft":2.56000018119812,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5680"]},"157:17519":{"type":"TEXT","id":"157:17519","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":0.428573936223984,"y":8.42832183837891,"width":71.2301330566406,"height":55.200325012207},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":58.5146293640137,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.17029258728027,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.5146293640137,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"746:6713":{"type":"FRAME","id":"746:6713","name":"Roles of brands explained","absoluteBoundingBox":{"x":24759.0,"y":3361.0,"width":1280.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":3361.0,"width":1280.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20609.0]],"size":{"x":1280.0,"y":58.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":36.0,"primaryAxisSizingMode":"FIXED","children":["746:6737"]},"146:967":{"id":"146:967","type":"VARIABLE","assetId":"VariableID:e471a0f847d9f97ba18b81909645d22333b7c454/1673:247","name":"GlobalColors/Neutral/70","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864","codeSyntax":{},"valuesByMode":{"712:1":{"r":0.684895813465118,"g":0.684895813465118,"b":0.684895813465118,"a":1.0}}},"715:8016":{"type":"FRAME","id":"715:8016","name":"Membership carousel","absoluteBoundingBox":{"x":25349.0,"y":-3298.0,"width":656.0,"height":532.0},"isolatedAbsoluteRenderBounds":{"x":25349.0,"y":-3298.0,"width":656.0,"height":532.0},"relativeTransform":[[1.0,0.0,590.0],[0.0,1.0,99.0]],"size":{"x":656.0,"y":532.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-34.0,"sizeFraction":1.0},"bottom":{"pixelOffset":63.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["721:4864"]},"748:7017":{"type":"TEXT","id":"748:7017","name":"Brand DNA","absoluteBoundingBox":{"x":24765.5,"y":-11507.0,"width":1211.0,"height":79.0},"isolatedAbsoluteRenderBounds":{"x":24767.65625,"y":-11484.466796875,"width":236.685546875,"height":33.9384765625},"relativeTransform":[[1.0,0.0,6.5],[0.0,1.0,18.0]],"size":{"x":1211.0,"y":79.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand DNA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"707:4733":{"type":"FRAME","id":"707:4733","name":"Roles of brands","absoluteBoundingBox":{"x":24759.0,"y":-12385.0,"width":1258.0,"height":835.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-12385.0,"width":1258.0,"height":835.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,926.0]],"size":{"x":1258.0,"y":835.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["714:5303","746:6729"]},"486:97264":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97264","name":"ArrowRight","absoluteBoundingBox":{"x":18774.1484375,"y":14529.7001953125,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":18774.1484375,"y":14529.7001953125,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[1.0,0.0,103.950004577637],[0.0,1.0,11.3000001907349]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97264;1693:10820","I486:97264;1693:10821","I486:97264;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"849:6481":{"key":"8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9","name":"Body/22px/SemiBold","styleType":"TEXT","remote":true,"description":"","id":"849:6481","assetId":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},"714:5303":{"type":"FRAME","id":"714:5303","name":"Brands","absoluteBoundingBox":{"x":24905.0,"y":-12365.0,"width":967.0,"height":641.0},"isolatedAbsoluteRenderBounds":{"x":24892.30078125,"y":-12374.7001953125,"width":1008.3984375,"height":682.400390625},"relativeTransform":[[1.0,0.0,146.0],[0.0,1.0,20.0]],"size":{"x":967.0,"y":641.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":146.0,"sizeFraction":0.0},"right":{"pixelOffset":-145.0,"sizeFraction":1.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":8.0,"y":11.0},"radius":12.6999998092651,"spread":8.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["714:5304","714:5305","714:5306","714:5307","714:5308","714:5309","714:5310","714:5311","714:5312","714:5313","714:5314","714:5315","714:5316","714:5320","714:5321","714:5317","714:5318","714:5319","714:5322","714:5323","714:5324","714:5392","714:5404"]},"714:5323":{"type":"TEXT","id":"714:5323","name":"A shared platform for South African whisky culture","absoluteBoundingBox":{"x":25204.0,"y":-11779.0,"width":620.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":25273.984375,"y":-11774.3515625,"width":479.453125,"height":15.765625},"relativeTransform":[[1.0,0.0,299.0],[0.0,1.0,586.0]],"size":{"x":620.0,"y":55.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-48.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A shared platform for South African whisky culture","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17601":{"type":"TEXT","id":"157:17601","name":"Body/28px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":36.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.109375,"y":6.62890625,"width":33.5978126525879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":36.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5322":{"type":"SVG","id":"714:5322","name":"Arrow 2","absoluteBoundingBox":{"x":25447.0,"y":-11867.0,"width":0.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":25439.63671875,"y":-11867.0,"width":14.7265625,"height":20.0},"relativeTransform":[[6.12323426292584e-17,-1.0,542.0],[1.0,6.12323426292584e-17,498.0]],"size":{"x":19.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":542.0,"sizeFraction":0.0},"top":{"pixelOffset":498.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"opacity":0.0799999982118607,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":2.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"138d0df62943733bb3e04087b99af65c54e009b8"},"714:5319":{"type":"SVG","id":"714:5319","name":"Line 4","absoluteBoundingBox":{"x":25587.9999972834,"y":-12152.0,"width":2.71659882855602e-06,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":25587.0,"y":-12152.0,"width":1.0,"height":242.0},"relativeTransform":[[-1.12256115514242e-08,1.0,683.0],[-1.0,-5.48189493798645e-09,455.0]],"size":{"x":242.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":682.999997283402,"sizeFraction":0.0},"top":{"pixelOffset":213.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"ad767b8fcaf8966d7d48e4cbcc88ace4c9e423d8"},"694:6660":{"type":"FRAME","id":"694:6660","name":"Insights and Findings","absoluteBoundingBox":{"x":27113.5,"y":-15985.0,"width":341.0,"height":1623.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-15985.0,"width":341.0,"height":1632.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1770.0]],"size":{"x":341.0,"y":1623.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingRight":13.0,"paddingBottom":12.0,"paddingLeft":5.0,"layoutMode":"VERTICAL","itemSpacing":18.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["694:6661"]},"714:5317":{"type":"SVG","id":"714:5317","name":"Line 2","absoluteBoundingBox":{"x":25077.9999979369,"y":-12162.0,"width":2.06312688533217e-06,"height":263.0},"isolatedAbsoluteRenderBounds":{"x":25077.0,"y":-12162.0,"width":1.0,"height":263.0},"relativeTransform":[[-7.84459164293594e-09,1.0,173.0],[-1.0,-7.84459164293594e-09,466.0]],"size":{"x":263.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":172.999997936872,"sizeFraction":0.0},"top":{"pixelOffset":203.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"ca1a60eabe10d9809c34108b9abcfb7a0985a6e8"},"720:4802":{"type":"RECTANGLE","id":"720:4802","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":27139.0,"y":4157.23828125,"width":290.0,"height":160.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27136.400390625,"y":4155.13818359375,"width":304.19921875,"height":174.2001953125},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,0.0]],"size":{"x":290.0,"y":160.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"daa7d8dc90f4110e7751ba785fbd4f11419700de","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.5,"y":5.0},"radius":5.59999990463257,"spread":1.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"715:7909":{"type":"TEXT","id":"715:7909","name":"Convert text","absoluteBoundingBox":{"x":24759.0,"y":-2572.0,"width":1280.0,"height":421.0},"isolatedAbsoluteRenderBounds":{"x":24759.380859375,"y":-2562.68603515625,"width":1264.390625,"height":405.77783203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":421.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[19,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"1. Convert\nFrom motivation to membership\nThe system translated audience motivation into sign-up confidence.\nThe segmentation work had already defined the four motivations. The go-to-market challenge was turning those motivations into a membership journey that felt personally relevant without splitting the Society into separate clubs.\nThe answer was one Society with multiple doors in.\nThe acquisition journey was mapped around what the Society could control and what only the prospective member could decide. Research and verification were ours to influence: SEO, website clarity, social proof, featured members, testimonials, membership details and a clear differentiating factor. Decision and commitment belonged to the individual.\nThat distinction shaped the journey.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17546":{"type":"TEXT","id":"157:17546","name":"Heading/Desktop/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.1611328125,"y":4.173828125,"width":35.5230484008789,"height":28.30078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5321":{"type":"SVG","id":"714:5321","name":"Line 7","absoluteBoundingBox":{"x":25196.9999998588,"y":-11885.0,"width":1.41200871439651e-07,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":25196.0,"y":-11885.0,"width":1.0,"height":18.0},"relativeTransform":[[-7.84459164293594e-09,1.0,292.0],[-1.0,-7.84459164293594e-09,498.0]],"size":{"x":18.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":291.999999858797,"sizeFraction":0.0},"top":{"pixelOffset":480.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"97abf01053840a206c267c8d4922dfdcf5e6b30d"},"4:1606":{"type":"TEXT","id":"4:1606","name":"Image text small","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":0.64000004529953,"y":3.79999923706055,"width":18.1620006561279,"height":15.2000007629395},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":800.0,"name":"Tablet","style":{"fontSize":12.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.0625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":10.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.71875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5179":{"type":"TEXT","id":"725:5179","name":"CREDIBILITY","absoluteBoundingBox":{"x":25425.3125,"y":-10433.3427734375,"width":71.2271575927734,"height":5.44411849975586},"isolatedAbsoluteRenderBounds":{"x":25443.265625,"y":-10432.8154296875,"width":35.396484375,"height":4.552734375},"relativeTransform":[[1.0,5.85563273208656e-17,0.000809851451776922],[0.0,1.0,1.36073040962219]],"size":{"x":71.2271575927734,"y":5.44411849975586},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.705882370471954,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000809851451776922,"sizeFraction":0.0},"top":{"pixelOffset":1.36073040962219,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CREDIBILITY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":6.65600061416626,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.12352085113525,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13526":{"type":"RECTANGLE","id":"850:13526","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24762.0,"y":-4606.39990234375,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24756.80078125,"y":-4610.60009765625,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"714:5316":{"type":"SVG","id":"714:5316","name":"Line 5","absoluteBoundingBox":{"x":25197.0,"y":-11867.0,"width":484.0,"height":4.23126239184057e-05},"isolatedAbsoluteRenderBounds":{"x":25197.0,"y":-11868.0,"width":484.0,"height":1.0},"relativeTransform":[[1.0,-8.74227765734759e-08,292.0],[8.74227765734759e-08,1.0,498.0]],"size":{"x":484.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":292.0,"sizeFraction":0.0},"top":{"pixelOffset":498.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"7a833cec4fb75497bff62dfcae3296b77e1046b0"},"714:5314":{"type":"TEXT","id":"714:5314","name":"Pedigree standard","absoluteBoundingBox":{"x":25635.0,"y":-11968.0,"width":150.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":25672.9296875,"y":-11963.0,"width":74.4375,"height":33.15625},"relativeTransform":[[1.0,0.0,730.0],[0.0,1.0,397.0]],"size":{"x":150.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-87.0,"sizeFraction":1.0},"top":{"pixelOffset":397.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Pedigree standard","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"714:5310":{"type":"TEXT","id":"714:5310","name":"Brand Role within Dash & Dram","absoluteBoundingBox":{"x":24913.0,"y":-11977.9996964335,"width":150.992355018854,"height":104.496076226234},"isolatedAbsoluteRenderBounds":{"x":24921.009765625,"y":-11971.158203125,"width":135.591796875,"height":91.822265625},"relativeTransform":[[0.945518553256989,0.325568169355392,8.0],[-0.325568169355392,0.945518553256989,431.928405761719]],"size":{"x":138.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":8.0,"sizeFraction":0.0},"top":{"pixelOffset":386.999998390675,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Role\nwithin Dash & Dram","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13628":{"type":"FRAME","id":"850:13628","name":"Conoisseurs","absoluteBoundingBox":{"x":24753.0,"y":-4606.0,"width":640.0,"height":894.0},"isolatedAbsoluteRenderBounds":{"x":24753.0,"y":-4606.0,"width":640.0,"height":894.0},"relativeTransform":[[1.0,0.0,-6.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":894.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13629","850:13633"]},"850:13822":{"type":"TEXT","id":"850:13822","name":"Go-to-market strategy","absoluteBoundingBox":{"x":26255.0,"y":-3041.8232421875,"width":706.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":26256.078125,"y":-3026.4169921875,"width":345.42578125,"height":30.5},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,6278.0]],"size":{"x":706.0,"y":55.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Go-to-market strategy","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17540":{"type":"TEXT","id":"157:17540","name":"Heading/Mobile/H6 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.12890625,"y":3.5390625,"width":28.4184379577637,"height":22.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13321":{"type":"RECTANGLE","id":"849:13321","name":"Brand DNA 2 1","absoluteBoundingBox":{"x":27652.59375,"y":-10844.181640625,"width":277.347839355469,"height":139.991027832031},"targetAspectRatio":{"x":1474.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":27652.59375,"y":-10844.181640625,"width":277.34765625,"height":139.9912109375},"relativeTransform":[[1.0,0.0,539.094055175781],[0.0,1.0,23.817928314209]],"size":{"x":277.347839355469,"y":139.991027832031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[1.0,0.0,0.0],[0.0,0.896385550498962,0.073493979871273]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.188160002231598,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"715:7977":{"type":"FRAME","id":"715:7977","name":"Frame 482793","absoluteBoundingBox":{"x":26651.19921875,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26651.19921875,"y":3118.65625,"width":131.600006103516,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,683.200012207031],[0.0,1.0,0.0]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["715:7978"]},"850:13760":{"type":"TEXT","id":"850:13760","name":"Explanation - Maslow","absoluteBoundingBox":{"x":25504.0,"y":-8119.0,"width":559.0,"height":351.0},"isolatedAbsoluteRenderBounds":{"x":25503.27734375,"y":-8036.234375,"width":492.9921875,"height":189.326171875},"relativeTransform":[[1.0,0.0,745.0],[0.0,1.0,0.0]],"size":{"x":559.0,"y":351.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Mapped against Maslow's four stages of learning, this showed up as two clear drop-off points: 
1. A frustration barrier before people even started, 
2. A passion barrier once they tried. 
Most never got far enough to find out they'd enjoy the journey.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5183":{"type":"GROUP","id":"725:5183","name":"Group 5","absoluteBoundingBox":{"x":25425.3125,"y":-10591.220703125,"width":71.2271575927734,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25425.3125,"y":-10591.220703125,"width":71.2271575927734,"height":7.712890625},"relativeTransform":[[1.0,5.90984482594431e-17,33.1199493408203],[0.0,1.0,174.211441040039]],"size":{"x":71.2271575927734,"y":7.71250152587891},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":33.1199493408203,"sizeFraction":0.0},"top":{"pixelOffset":174.211441040039,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5184","725:5185"]},"146:962":{"id":"146:962","type":"VARIABLE","assetId":"VariableID:b5218b288706ef33237ddd9629eb75bf3124eaa7/712:860","name":"GlobalColors/Neutral/100","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:0d8c32a692f6a1511178cc70f665b7108bda328a/712:864","codeSyntax":{},"valuesByMode":{"712:1":{"r":0.0,"g":0.0,"b":0.0,"a":1.0}}},"725:5213":{"type":"TEXT","id":"725:5213","name":"DISTINCTION","absoluteBoundingBox":{"x":26645.548828125,"y":-10890.1484375,"width":41.0052070617676,"height":3.68921327590942},"isolatedAbsoluteRenderBounds":{"x":26654.595703125,"y":-10889.83203125,"width":22.798828125,"height":2.7314453125},"relativeTransform":[[1.0,4.9746383958588e-17,9.77023591985926e-06],[0.0,1.0,0.921726405620575]],"size":{"x":41.0052070617676,"y":3.68921327590942},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.552941203117371,"g":0.223529413342476,"b":0.815686285495758,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":9.77023591985926e-06,"sizeFraction":0.0},"top":{"pixelOffset":0.921726405620575,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"DISTINCTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":3.99360060691833,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":3.67411255836487,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13589":{"type":"FRAME","id":"850:13589","name":"Conoisseurs","absoluteBoundingBox":{"x":26236.0,"y":-5586.8232421875,"width":640.0,"height":894.0},"isolatedAbsoluteRenderBounds":{"x":26236.0,"y":-5586.8232421875,"width":640.0,"height":894.0},"relativeTransform":[[1.0,0.0,-6.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":894.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13590","850:13594"]},"718:4508":{"type":"FRAME","id":"718:4508","name":"GTM Section 3","absoluteBoundingBox":{"x":24759.0,"y":-1000.0,"width":1280.0,"height":834.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-1000.0,"width":1280.0,"height":834.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7635.0]],"size":{"x":1280.0,"y":834.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["722:5091","722:5081"]},"714:5304":{"type":"IMAGE","id":"714:5304","name":"Ellipse 5","absoluteBoundingBox":{"x":25141.0,"y":-12309.0,"width":111.0,"height":111.0},"isolatedAbsoluteRenderBounds":{"x":25135.099609375,"y":-12309.0,"width":128.80078125,"height":128.900390625},"relativeTransform":[[1.0,0.0,236.0],[0.0,1.0,56.0]],"size":{"x":111.0,"y":111.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d0f330bb55651299fca3de85f74b707f484f0355","originalImageWidth":470,"originalImageHeight":334,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":236.0,"sizeFraction":0.0},"top":{"pixelOffset":56.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"f44d61fbb4a66784b436bcdbab7aea5555edbfa8"},"849:6412":{"type":"IMAGE","id":"849:6412","name":"Ellipse 128","overrideKey":"7310:1798","absoluteBoundingBox":{"x":-3870.0,"y":6538.0,"width":38.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":-3878.30004882812,"y":6533.7001953125,"width":60.60009765625,"height":60.599609375},"relativeTransform":[[1.0,0.0,8.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fb506d67d104e7e637d0506f0e8b021eb940f084","originalImageWidth":1024,"originalImageHeight":881,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"9497c2d4203af0247269c8dd71db2f480fee9cb5"},"725:5236":{"type":"RECTANGLE","id":"725:5236","name":"Rectangle 4","absoluteBoundingBox":{"x":27141.4314656056,"y":-9973.53525439217,"width":33.087951725076,"height":6.28497610424165},"isolatedAbsoluteRenderBounds":{"x":27141.43359375,"y":-9973.53125,"width":33.083984375,"height":6.27734375},"relativeTransform":[[1.0,0.0,-0.000883639266248792],[-1.72352127913373e-19,1.0,-0.000134829140733927]],"size":{"x":33.0840873718262,"y":6.24578046798706},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-0.000883639266248792,"sizeFraction":0.0},"top":{"pixelOffset":-0.000134829140733933,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[3.87072062492371,3.87072062492371,3.87072062492371,3.87072062492371],"cornerRadius":3.87072062492371},"157:4025":{"type":"TEXT","id":"157:4025","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":96.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":96.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":96.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"668:7994":{"type":"RECTANGLE","id":"668:7994","name":"Rectangle 1","absoluteBoundingBox":{"x":39791.12109375,"y":25879.041015625,"width":8.06400012969971,"height":26.1119995117188},"isolatedAbsoluteRenderBounds":{"x":39791.12109375,"y":25879.041015625,"width":8.0625,"height":26.111328125},"relativeTransform":[[1.0,0.0,566.015930175781],[0.0,1.0,203.136016845703]],"size":{"x":8.06400012969971,"y":26.1119995117188},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":566.015930175781,"sizeFraction":0.0},"top":{"pixelOffset":203.136016845703,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"748:6919":{"type":"FRAME","id":"748:6919","name":"Frame 482889","absoluteBoundingBox":{"x":24759.0,"y":-13229.0,"width":1280.0,"height":819.0},"isolatedAbsoluteRenderBounds":{"x":24754.451171875,"y":-13229.0,"width":1285.9609375,"height":819.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,82.0]],"size":{"x":1280.0,"y":819.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":25.0,"counterAxisSizingMode":"FIXED","children":["748:6967"]},"850:13407":{"type":"TEXT","id":"850:13407","name":"Conoisseur text","absoluteBoundingBox":{"x":26242.0,"y":-6860.8232421875,"width":732.0,"height":292.0},"isolatedAbsoluteRenderBounds":{"x":26242.380859375,"y":-6857.1943359375,"width":721.673828125,"height":282.255859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,295.0]],"size":{"x":732.0,"y":292.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,46,46,46,46,46,46,46,46,46,46,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45,45],"characters":"The Connoisseur 
Primary | The credibility anchor. 

Serious whisky drinkers joining first would signal to everyone who followed that the Society was worth belonging to. But there was also a genuinely fresh offer for them: a platform focused exclusively on South African whisky was new territory.\nFor a segment driven by depth of knowledge, category craft and an increasingly strong “support local” instinct, that was the hook: a chance to become expert in something the broader whisky world had not caught up with yet.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"47":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"46":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"45":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:8017":{"type":"TEXT","id":"849:8017","name":"©2026 All Rights Reserved.","absoluteBoundingBox":{"x":39905.0,"y":-13264.0,"width":324.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39969.28515625,"y":-13258.0,"width":195.171875,"height":15.453125},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,779.0]],"size":{"x":324.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"©2026 All Rights Reserved. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6989":{"type":"TEXT","id":"748:6989","name":"Insight to brand header","absoluteBoundingBox":{"x":24759.0,"y":-12484.0,"width":1280.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":25019.2578125,"y":-12476.255859375,"width":760.1796875,"height":59.9443359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,745.0]],"size":{"x":1280.0,"y":74.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The solve:
How does each brand contribute to South African Whisky Culture?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":122.106941223145,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5177":{"type":"GROUP","id":"725:5177","name":"Group 1","absoluteBoundingBox":{"x":25425.3125,"y":-10434.703125,"width":71.2271575927734,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25425.3125,"y":-10434.703125,"width":71.2271575927734,"height":7.712890625},"relativeTransform":[[1.0,5.90984482594431e-17,33.1199493408203],[0.0,1.0,330.72998046875]],"size":{"x":71.2271575927734,"y":7.71250152587891},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":33.1199493408203,"sizeFraction":0.0},"top":{"pixelOffset":330.72998046875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5178","725:5179"]},"718:4511":{"type":"RECTANGLE","id":"718:4511","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":24792.0,"y":-949.65625,"width":423.0,"height":234.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24786.80078125,"y":-953.856262207031,"width":451.3984375,"height":262.400024414062},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,50.34375]],"size":{"x":423.0,"y":234.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fe326b910dd1c67d1ac97b2043affb413cec9897","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":33.0,"sizeFraction":0.0},"top":{"pixelOffset":50.34375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"748:6947":{"type":"TEXT","id":"748:6947","name":"Insight to brand explained","absoluteBoundingBox":{"x":24759.0,"y":-12965.0,"width":1280.0,"height":413.0},"isolatedAbsoluteRenderBounds":{"x":24759.029296875,"y":-12956.234375,"width":1264.12890625,"height":374.55078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,264.0]],"size":{"x":1280.0,"y":413.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"On a product level, Bain’s and Three Ships both had strong product portfolios, loyal audiences and some natural overlap between products, but then James Sedgwick Distillery was just a distillery. 

Without a product hat in the ring, James Sedgwick was the ‘neutral party’ from a competitor perspective, but it did provide a level of authority on craft, the process and distilleries. A vital reason to believe for this audience. So, JSD would be the brand home of this Whiskey Club. They would need to do the heavy lifting for the in-person experiences and collaborations with other whiskey distillers / voices of authority, for credibility. as well as provide the experiences and craft to the club. \nBain’s was widely known for its premium pedigree, and Three Ships were shooting for the same audience. Their brand approaches were pretty different though, which gave me a bit of room to work. I found that Three Ships was appreciated by their audiences for their ‘South Africanacity’, but their audience was whiskey-mixers and people new to whiskey, whereas the conoisseurs were behind Bain’s for their pedigree. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13683":{"type":"TEXT","id":"850:13683","name":"Insight to brand header","absoluteBoundingBox":{"x":24754.5,"y":-13194.0,"width":1289.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":24754.451171875,"y":-13169.9755859375,"width":1285.9609375,"height":60.6640625},"relativeTransform":[[1.0,0.0,-4.5],[0.0,1.0,35.0]],"size":{"x":1289.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"How do we build one Society that three distinct whisky brands could credibly belong to, without flattening their equity, favouring one product, or creating internal competition?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":122.106941223145,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"705:4598":{"type":"TEXT","id":"705:4598","name":"Whisky Club Brief: Develop a whisky club for Bain's, Three Ships and James Sedgwick Distillery that could:
 Appeal to younger audiences Promote all three brands equally Avoid cannibalising the brands or products","absoluteBoundingBox":{"x":24769.0,"y":-16168.0,"width":1260.0,"height":202.0},"isolatedAbsoluteRenderBounds":{"x":24992.75390625,"y":-16162.37109375,"width":812.6875,"height":194.6875},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,27.0]],"size":{"x":1260.0,"y":202.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17],"characters":"Whisky Club Brief:\nDevelop a whisky club for Bain's, Three Ships and James Sedgwick Distillery that could:
\nAppeal to younger audiences\nPromote all three brands equally\nAvoid cannibalising the brands or products","lineIndentations":[0,0,1,1,1],"lineTypes":["NONE","NONE","ORDERED","ORDERED","ORDERED"],"listStartOffsets":[null,null,1,2,3],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"18":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"746:6836","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"17":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"746:6836","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"707:4730":{"type":"TEXT","id":"707:4730","name":"From insight to brand","absoluteBoundingBox":{"x":24759.0,"y":-13311.0,"width":1280.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":24761.15625,"y":-13301.353515625,"width":472.177734375,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From insight  to brand","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13351":{"type":"FRAME","id":"850:13351","name":"Segmentation carousel","absoluteBoundingBox":{"x":24759.0,"y":-7157.0,"width":1280.0,"height":768.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-7157.0,"width":1280.0,"height":768.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,191.0]],"size":{"x":1280.0,"y":768.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13352"]},"710:4988":{"type":"FRAME","id":"710:4988","name":"Frame 482863","absoluteBoundingBox":{"x":24759.0,"y":-13963.0,"width":1280.0,"height":264.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-13963.0,"width":1280.0,"height":264.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,767.0]],"size":{"x":1280.0,"y":264.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":56.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["710:4989","710:4990"]},"486:97262":{"type":"COMPONENT","id":"486:97262","name":"FOR/Says:=Next Case Study, Text/Icon=Full Text, Button Colour=Black Outline, Size=Medium, State=Default","absoluteBoundingBox":{"x":18670.19921875,"y":14518.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18670.19921875,"y":14518.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,892.200012207031],[0.0,1.0,1111.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[],"constraintValues":{"left":{"pixelOffset":892.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1111.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97253},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":3.5,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97263","486:97264"],"componentSetId":"159:1676"},"705:4721":{"type":"FRAME","id":"705:4721","name":"Frame 482867","absoluteBoundingBox":{"x":26255.0,"y":-16009.0,"width":706.0,"height":792.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-16009.0,"width":706.0,"height":792.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":706.0,"y":792.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["694:6563"]},"850:13364":{"type":"TEXT","id":"850:13364","name":"Conoisseur text","absoluteBoundingBox":{"x":24750.5,"y":-5514.0,"width":636.0,"height":389.0},"isolatedAbsoluteRenderBounds":{"x":24750.5390625,"y":-5509.4453125,"width":630.919921875,"height":378.76171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,348.0]],"size":{"x":636.0,"y":389.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,29,29,29,29,29,29,29,29,29,29,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28],"characters":"The Connoisseur 
Primary | The credibility anchor. 

Serious whisky drinkers joining first would signal to everyone who followed that the Society was worth belonging to. But there was also a genuinely fresh offer for them: a platform focused exclusively on South African whisky was new territory.\nFor a segment driven by depth of knowledge, category craft and an increasingly strong “support local” instinct, that was the hook: a chance to become expert in something the broader whisky world had not caught up with yet.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"28":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17528":{"type":"TEXT","id":"157:17528","name":"Heading/Desktop/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5324":{"type":"RECTANGLE","id":"714:5324","name":"image 3","absoluteBoundingBox":{"x":25371.0,"y":-11834.0,"width":152.0,"height":33.0},"targetAspectRatio":{"x":450.0,"y":99.0},"isolatedAbsoluteRenderBounds":{"x":25367.0,"y":-11834.0,"width":160.0,"height":41.0},"relativeTransform":[[1.0,0.0,466.0],[0.0,1.0,531.0]],"size":{"x":152.0,"y":33.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"f76fa088095c55cd125981c821fdf6d752aecabf","imageTransform":[[0.236842110753059,0.0,0.383157908916473],[0.0,0.262599468231201,0.368700295686722]],"originalImageWidth":1900,"originalImageHeight":377,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":466.0,"sizeFraction":0.0},"top":{"pixelOffset":531.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"748:6894":{"type":"TEXT","id":"748:6894","name":"Tension Text","absoluteBoundingBox":{"x":24760.5,"y":-14177.0,"width":1277.0,"height":158.0},"isolatedAbsoluteRenderBounds":{"x":24760.5390625,"y":-14168.234375,"width":1243.771484375,"height":147.4140625},"relativeTransform":[[1.0,0.0,1.5],[0.0,1.0,553.0]],"size":{"x":1277.0,"y":158.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Every thread of research — competitor, category, and macro-environment — kept returning to the same term:  South African.\nAll three partner brands already carried local craft and heritage independently, and “support local” was a rising cultural tide across South Africa.\nThat gave the strategy credible common ground.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"710:5004":{"type":"FRAME","id":"710:5004","name":"Whitespace","absoluteBoundingBox":{"x":27113.5,"y":-14326.0,"width":341.0,"height":1454.0},"isolatedAbsoluteRenderBounds":{"x":27020.5,"y":-14327.0,"width":496.0,"height":1456.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3429.0]],"size":{"x":341.0,"y":1454.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":62.0,"bottom":1.0,"left":93.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingRight":12.0,"paddingBottom":12.0,"paddingLeft":12.0,"layoutMode":"VERTICAL","itemSpacing":56.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["710:5093","748:6896","710:5011"]},"710:5095":{"type":"FRAME","id":"710:5095","name":"Frame 482871","absoluteBoundingBox":{"x":24749.5,"y":-14635.0,"width":1299.0,"height":402.0},"isolatedAbsoluteRenderBounds":{"x":24749.5,"y":-14635.0,"width":1299.0,"height":424.400390625},"relativeTransform":[[1.0,0.0,-9.5],[0.0,1.0,95.0]],"size":{"x":1299.0,"y":402.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":26.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["710:4981","748:6869"]},"748:6869":{"type":"FRAME","id":"748:6869","name":"Positioning Bridge","absoluteBoundingBox":{"x":24993.5,"y":-14409.0,"width":811.0,"height":176.0},"isolatedAbsoluteRenderBounds":{"x":24983.099609375,"y":-14417.400390625,"width":841.80078125,"height":206.80078125},"relativeTransform":[[1.0,0.0,244.0],[0.0,1.0,226.0]],"size":{"x":811.0,"y":176.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":5.0,"y":7.0},"radius":8.39999961853027,"spread":7.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["748:6870","748:6871","748:6872","748:6873","748:6874"]},"849:8009":{"type":"TEXT","id":"849:8009","name":"Peroni x F1 Case Study →","absoluteBoundingBox":{"x":39906.0,"y":-13536.0,"width":189.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13530.1015625,"width":188.3984375,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":189.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Peroni x F1 Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/peroni_f1_casestudy"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7926":{"mainComponentId":"146:1293","type":"INSTANCE","id":"849:7926","name":"ArrowUpRight","absoluteBoundingBox":{"x":39615.0,"y":-13620.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39615.0,"y":-13620.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,192.0],[0.0,1.0,8.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I849:7926;1353:13455"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:1293"}]},"668:7998":{"type":"SVG","id":"668:7998","name":"Ellipse 4","absoluteBoundingBox":{"x":39813.0078125,"y":25839.873046875,"width":28.7999992370605,"height":34.1759986877441},"isolatedAbsoluteRenderBounds":{"x":39813.0078125,"y":25839.873046875,"width":28.80078125,"height":34.17578125},"relativeTransform":[[1.0,0.0,587.903991699219],[0.0,1.0,163.967956542969]],"size":{"x":28.7999992370605,"y":34.1759986877441},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":587.903991699219,"sizeFraction":0.0},"top":{"pixelOffset":163.967956542969,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.384000033140182,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"258320610395f0e12c1009e4ffaa2a55b2940b87"},"850:13414":{"type":"TEXT","id":"850:13414","name":"Together, these two audiences gave the Society its launch base.","absoluteBoundingBox":{"x":26242.0,"y":-5932.8232421875,"width":732.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":26297.150390625,"y":-5910.50341796875,"width":621.041015625,"height":19.43994140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1223.0]],"size":{"x":732.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Together, these two audiences gave the Society its launch base.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"NORMAL","fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":106.526634216309,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13315","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6873":{"type":"TEXT","id":"748:6873","name":"South African sun · local craft · pioneering distilleries · confidence through pride","absoluteBoundingBox":{"x":25474.0,"y":-14342.0,"width":301.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":25482.666015625,"y":-14336.7109375,"width":283.45703125,"height":65.595703125},"relativeTransform":[[1.0,0.0,480.5],[0.0,1.0,67.0]],"size":{"x":301.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-29.5,"sizeFraction":1.0},"bottom":{"pixelOffset":-37.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"South African sun · local craft · pioneering distilleries · confidence through pride","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"754:7795":{"type":"TEXT","id":"754:7795","name":"Case Study Titles","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":29.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-0.312000006437302,"y":8.93599891662598,"width":28.9985637664795,"height":21.5760021209717},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":29.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.78125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.9919986724854,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13753":{"type":"FRAME","id":"850:13753","name":"Design note","absoluteBoundingBox":{"x":24759.0,"y":-8263.0,"width":1280.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8263.0,"width":1280.0,"height":110.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":110.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13754"]},"748:6870":{"type":"TEXT","id":"748:6870","name":"Imported Elitism","absoluteBoundingBox":{"x":25037.0,"y":-14372.5,"width":282.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":25106.041015625,"y":-14367.333984375,"width":143.953125,"height":17.5078125},"relativeTransform":[[1.0,0.0,43.5],[0.0,1.0,36.5]],"size":{"x":282.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":43.5,"sizeFraction":0.0},"top":{"pixelOffset":36.5,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Imported Elitism","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6910","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17644":{"type":"TEXT","id":"157:17644","name":"Body text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.880000054836273,"y":6.59999895095825,"width":25.4127502441406,"height":20.9000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":108.33332824707,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7782":{"type":"TEXT","id":"849:7782","name":"Email","absoluteBoundingBox":{"x":38530.5,"y":-13580.0,"width":39.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38531.4375,"y":-13574.1015625,"width":37.078125,"height":12.2890625},"relativeTransform":[[1.0,0.0,284.5],[0.0,1.0,8.0]],"size":{"x":39.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"710:4981":{"type":"TEXT","id":"710:4981","name":"Tension Text","absoluteBoundingBox":{"x":24781.0,"y":-14635.0,"width":1236.0,"height":200.0},"isolatedAbsoluteRenderBounds":{"x":24811.70703125,"y":-14629.353515625,"width":1173.078125,"height":204.353515625},"relativeTransform":[[1.0,0.0,31.5],[0.0,1.0,0.0]],"size":{"x":1236.0,"y":200.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,18,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20],"characters":"The Whitespace
\nCreating a new premium [South African] code - 
a way to make whisky feel confident, curious and culturally desirable — without making it feel less premium.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-It","fontStyle":"Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"18":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4775":{"type":"FRAME","id":"720:4775","name":"GTM Section 4","absoluteBoundingBox":{"x":27113.5,"y":2561.23828125,"width":341.0,"height":817.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":2561.23828125,"width":341.0,"height":817.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10444.0]],"size":{"x":341.0,"y":817.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["720:4777","720:4776"]},"154:2342":{"type":"TEXT","id":"154:2342","name":"Persona Cards/Needs tiles title","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":4.39999914169312,"width":21.2557983398438,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1444.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":99.5555572509766,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS"}},{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":99.5555572509766,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS"}},{"minWidth":940.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":112.0,"lineHeightPercentFontSize":131.25,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":112.0,"lineHeightPercentFontSize":131.25,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":149.33332824707,"lineHeightPercentFontSize":175.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13637":{"type":"RECTANGLE","id":"850:13637","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":25730.0,"y":-4578.0,"width":215.0,"height":122.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":25722.19921875,"y":-4584.2998046875,"width":257.6015625,"height":164.599609375},"relativeTransform":[[1.0,0.0,303.0],[0.0,1.0,28.0]],"size":{"x":215.0,"y":122.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-101.0,"sizeFraction":1.0},"top":{"pixelOffset":28.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"157:17542":{"type":"TEXT","id":"157:17542","name":"Heading/Desktop/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":90.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":0.38671875,"y":9.6171875,"width":85.2553100585938,"height":67.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":72.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"348:5840":{"type":"TEXT","id":"348:5840","name":"Display 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":46.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":46.0,"height":54.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":46.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":28.0,"letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.7200012207031,"lineHeightPercent":127.146667480469,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.6599998474121,"lineHeightPercent":116.906669616699,"lineHeightPercentFontSize":137.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.3600006103516,"lineHeightPercent":105.813331604004,"lineHeightPercentFontSize":124.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":53.6399993896484,"lineHeightPercent":123.144470214844,"lineHeightPercentFontSize":149.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"705:4654":{"type":"FRAME","id":"705:4654","name":"Challenge and opportunity","absoluteBoundingBox":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":324.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":324.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":324.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":35.0,"counterAxisSizingMode":"FIXED","children":["705:4714","705:4718"]},"725:5171":{"type":"RECTANGLE","id":"725:5171","name":"Screenshot 2026-06-19 at 09.45.58 1","absoluteBoundingBox":{"x":25392.193359375,"y":-10765.4326171875,"width":613.823913574219,"height":348.423583984375},"targetAspectRatio":{"x":1353.0,"y":768.0},"isolatedAbsoluteRenderBounds":{"x":25392.193359375,"y":-10765.4326171875,"width":613.82421875,"height":348.423828125},"relativeTransform":[[1.0,5.42101810025788e-19,0.000807613134384155],[0.0,1.0,-0.000101064331829548]],"size":{"x":613.823913574219,"y":348.423583984375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"1be66f0bac609a426edfcbfe29bc3b6e1d866c1f","imageTransform":[[0.917910516262054,0.0,0.0244233384728432],[0.0,0.925301253795624,0.0530120506882668]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000807613134384155,"sizeFraction":0.0},"top":{"pixelOffset":-0.000101064331829548,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"714:5267":{"type":"FRAME","id":"714:5267","name":"Brand DNA","absoluteBoundingBox":{"x":24759.0,"y":-11385.0,"width":1116.0,"height":323.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-11385.0,"width":1116.0,"height":323.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1926.0]],"size":{"x":1116.0,"y":323.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.489999979734421,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"pauseOnHover":true,"behaviorType":"marquee"}},"paddingTop":9.80000019073486,"paddingBottom":9.80000019073486,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["714:5268","849:13317","849:13318"]},"707:4742":{"type":"FRAME","id":"707:4742","name":"Roles of brands","absoluteBoundingBox":{"x":26309.5,"y":-12246.2001953125,"width":597.0,"height":589.0},"isolatedAbsoluteRenderBounds":{"x":26309.5,"y":-12246.2001953125,"width":597.0,"height":589.0},"relativeTransform":[[1.0,0.0,25.5],[0.0,1.0,1132.0]],"size":{"x":597.0,"y":589.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["714:5348","746:6730"]},"705:4722":{"type":"FRAME","id":"705:4722","name":"Frame 482867","absoluteBoundingBox":{"x":24759.0,"y":-15823.0,"width":1280.0,"height":688.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-15823.0,"width":1280.0,"height":688.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,35.5]],"size":{"x":1280.0,"y":688.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6464"]},"722:5081":{"type":"TEXT","id":"722:5081","name":"GTM Section 3 conclusion","absoluteBoundingBox":{"x":24759.0,"y":-268.0,"width":1280.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":24759.48828125,"y":-259.234375,"width":1261.57421875,"height":87.55078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,732.0]],"size":{"x":1280.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The paid acquisition plan was designed around a warm-start data strategy. Each partner brand contributed its existing first-party audience data to an approved merger plan, creating the foundation for one unified Society audience asset. Lookalike audiences could then be built outward from those warmer audience pools using the fused persona profiles.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"705:4718":{"type":"FRAME","id":"705:4718","name":"Frame 482866","absoluteBoundingBox":{"x":24759.0,"y":-14882.0,"width":1280.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-14882.0,"width":1280.0,"height":108.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,216.0]],"size":{"x":1280.0,"y":108.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["705:4640"]},"850:13388":{"type":"FRAME","id":"850:13388","name":"Frame 482886","absoluteBoundingBox":{"x":24759.0,"y":-3614.0,"width":1280.0,"height":167.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-3614.0,"width":1280.0,"height":167.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,992.0]],"size":{"x":1280.0,"y":167.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","children":["850:13389"]},"694:6464":{"type":"TEXT","id":"694:6464","name":"The whisky paradox Whisky drinking was never just about the liquid. It was about the experience around it — shaped by how people felt while participating, and how they believed they would be perceived for taking part. Whisky was a social signal. Every whisky club in South Africa at the time leaned hard into the elitist cigar-lounge aesthetic. Surprisingly, audience research showed that people who already liked whisky often appreciated that lifestyle. The premium world, the ritual, the taste cues and the codes of sophistication were not irrelevant. They were part of the appeal. The problem was that premium often felt closed. The data pointed to where: audiences were already drinking whisky in non-traditional ways. Cocktails were popular both on- and off-trade. Yet every competitor still positioned whisky in a purist fashion, gatekeeping the very behaviour that could grow the category — an untapped market hiding in plain sight, and proof that lowering the barrier to entry from purists-only to curious cocktail drinkers wasn't sacrilege, if done right. That meant the premium codes couldn't be discarded — they needed reinterpreting. Not stripped of sophistication, but re-rooted in something distinctly South African: the natural ingredients shaped by the African sun, the pioneering distilleries, the craft of a whisky industry still writing its own story. A naturally local sophistication, rather than the imported, imitative elitism that had defined the category until now.","absoluteBoundingBox":{"x":24759.0,"y":-15815.5,"width":1280.0,"height":673.0},"isolatedAbsoluteRenderBounds":{"x":24759.0390625,"y":-15794.853515625,"width":1275.92578125,"height":642.587890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7.5]],"size":{"x":1280.0,"y":673.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,24,24,24,24,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,24,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,24,24,24,24,24,24,24,24,24,24,24,24,24,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9],"characters":"The whisky paradox\nWhisky drinking was never just about the liquid. It was about the experience around it — shaped by how people felt while participating, and how they believed they would be perceived for taking part. Whisky was a social signal.\nEvery whisky club in South Africa at the time leaned hard into the elitist cigar-lounge aesthetic. Surprisingly, audience research showed that people who already liked whisky often appreciated that lifestyle. The premium world, the ritual, the taste cues and the codes of sophistication were not irrelevant. They were part of the appeal.\nThe problem was that premium often felt closed.\nThe data pointed to where: audiences were already drinking whisky in non-traditional ways. Cocktails were popular both on- and off-trade. Yet every competitor still positioned whisky in a purist fashion, gatekeeping the very behaviour that could grow the category — an untapped market hiding in plain sight, and proof that lowering the barrier to entry from purists-only to curious cocktail drinkers wasn't sacrilege, if done right.\nThat meant the premium codes couldn't be discarded — they needed reinterpreting. Not stripped of sophistication, but re-rooted in something distinctly South African: the natural ingredients shaped by the African sun, the pioneering distilleries, the craft of a whisky industry still writing its own story. A naturally local sophistication, rather than the imported, imitative elitism that had defined the category until now.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"21":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"23":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"13":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"24":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"9":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5204":{"type":"TEXT","id":"725:5204","name":"CREDIBILITY","absoluteBoundingBox":{"x":26645.548828125,"y":-10819.1337890625,"width":41.0052070617676,"height":3.68921327590942},"isolatedAbsoluteRenderBounds":{"x":26655.455078125,"y":-10818.8173828125,"width":21.23828125,"height":2.7314453125},"relativeTransform":[[1.0,4.9746383958588e-17,9.77023591985926e-06],[0.0,1.0,0.921332776546478]],"size":{"x":41.0052070617676,"y":3.68921327590942},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.705882370471954,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":9.77023591985926e-06,"sizeFraction":0.0},"top":{"pixelOffset":0.921332776546478,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CREDIBILITY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":3.99360060691833,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":3.67411255836487,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"720:4819":{"type":"TEXT","id":"720:4819","name":"GTM Section 6 Govern Text","absoluteBoundingBox":{"x":26242.0,"y":2064.1767578125,"width":732.0,"height":470.0},"isolatedAbsoluteRenderBounds":{"x":26242.02734375,"y":2071.3427734375,"width":699.755859375,"height":456.71875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,441.0]],"size":{"x":732.0,"y":470.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[43,43,43,43,43,43,43,43,43,43,43,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,44,44,44,44,44,44,0,44,44,44,44,44,44],"characters":"4. Govern 
Protecting three brands inside one Society\nThe cannibalisation risk was solved through behaviour.\nThe most commercially sensitive constraint was promoting Bain’s, Three Ships and James Sedgwick Distillery equally without letting one brand dominate the platform.\nI defined the Society’s voice and tone guardrails around that exact problem.\nWhen the Society spoke about products, Bain’s, Three Ships and JSD had to be represented with equal weight. When the Society spoke about anything broader — whisky culture, education, industry progress, local craft — it could include the wider South African whisky world.\nAdditionally, I suggested featuring other, smaller, local whisky players to make Dash & Dram more credible as a category platform. Internally, this was the Ubuntu logic (the essence of being South African): confidence, selflessness and collective pride.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"44":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"43":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"40":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5311":{"type":"RECTANGLE","id":"725:5311","name":"Positioning Summary","absoluteBoundingBox":{"x":24773.0,"y":-10185.0,"width":533.730712890625,"height":295.0},"targetAspectRatio":{"x":1290.0,"y":713.0},"isolatedAbsoluteRenderBounds":{"x":24773.0,"y":-10185.0,"width":546.837890625,"height":311.1796875},"relativeTransform":[[1.0,0.0,14.0],[0.0,1.0,69.0]],"size":{"x":533.730712890625,"y":295.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9f87fd5b9af966dfe423fc5ec181b4265d007e24","imageTransform":[[0.875169456005096,0.0,0.030529173091054],[0.0,0.859036207199097,0.0289156641811132]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":14.0,"sizeFraction":0.0},"top":{"pixelOffset":69.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-129.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"725:5189":{"type":"GROUP","id":"725:5189","name":"Group 2","absoluteBoundingBox":{"x":25425.3125,"y":-10487.3291015625,"width":71.2271575927734,"height":7.71250152587891},"isolatedAbsoluteRenderBounds":{"x":25425.3125,"y":-10487.3291015625,"width":71.2271575927734,"height":7.712890625},"relativeTransform":[[1.0,5.90984482594431e-17,33.1199493408203],[0.0,1.0,278.103790283203]],"size":{"x":71.2271575927734,"y":7.71250152587891},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":33.1199493408203,"sizeFraction":0.0},"top":{"pixelOffset":278.103790283203,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5190","725:5191","725:5192"]},"849:7791":{"type":"FRAME","id":"849:7791","name":"Links","absoluteBoundingBox":{"x":37590.0,"y":-13417.5,"width":85.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":37590.0,"y":-13417.5,"width":85.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":85.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:7792","849:7793"]},"705:4624":{"type":"TEXT","id":"705:4624","name":"I owned everything that followed — research, brand architecture, positioning, segmentation, UX, GTM — end to end.","absoluteBoundingBox":{"x":24759.0,"y":-15913.0,"width":1280.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":24760.2890625,"y":-15904.234375,"width":1058.91796875,"height":19.55078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,834.0]],"size":{"x":1280.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I owned everything that followed — research, brand architecture, positioning, segmentation, UX, GTM — end to end.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4821":{"type":"RECTANGLE","id":"720:4821","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":26288.0,"y":1655.4462890625,"width":605.0,"height":335.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26282.80078125,"y":1651.24633789062,"width":633.3984375,"height":363.39990234375},"relativeTransform":[[1.0,0.0,32.0],[0.0,1.0,32.26953125]],"size":{"x":605.0,"y":335.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e8952a9307e7ea20f36b941970fc77ed6ea51659","originalImageWidth":2910,"originalImageHeight":1606,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":32.0,"sizeFraction":0.0},"top":{"pixelOffset":32.26953125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"850:13818":{"type":"TEXT","id":"850:13818","name":"A membership-powered growth loop","absoluteBoundingBox":{"x":26255.0,"y":-3872.0,"width":655.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":26255.234375,"y":-3857.59375,"width":560.21484375,"height":31.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,19.8232421875]],"size":{"x":655.0,"y":55.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-51.0,"sizeFraction":1.0},"top":{"pixelOffset":19.8232421875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A membership-powered growth loop","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13353":{"type":"FRAME","id":"850:13353","name":"Segmentation section 1","absoluteBoundingBox":{"x":24759.0,"y":-6333.0,"width":1280.0,"height":174.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-6333.0,"width":1280.0,"height":174.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1047.0]],"size":{"x":1280.0,"y":174.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","children":["850:13354"]},"725:5211":{"type":"GROUP","id":"725:5211","name":"Group 3","absoluteBoundingBox":{"x":26645.548828125,"y":-10891.0703125,"width":41.0052070617676,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26645.548828125,"y":-10891.0703125,"width":41.0052070617676,"height":5.2265625},"relativeTransform":[[1.0,5.0206925036433e-17,19.0703220367432],[0.0,1.0,143.929931640625]],"size":{"x":41.0052070617676,"y":5.22638511657715},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0703220367432,"sizeFraction":0.0},"top":{"pixelOffset":143.929931640625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5212","725:5213"]},"720:4797":{"type":"RECTANGLE","id":"720:4797","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":26245.185546875,"y":1113.41015625,"width":211.190002441406,"height":116.766654968262},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26243.912109375,"y":1112.38110351562,"width":218.146484375,"height":123.724731445312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":211.190002441406,"y":116.766654968262},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"daa7d8dc90f4110e7751ba785fbd4f11419700de","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.24499998986721,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":2.20499992370605,"y":2.45000004768372},"radius":2.74399995803833,"spread":0.73499995470047,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.90000009536743,4.90000009536743,4.90000009536743,4.90000009536743],"cornerRadius":4.90000009536743},"179:1948":{"type":"TEXT","id":"179:1948","name":"Titles for Graphs","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":19.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.45,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.75,"lineHeightPercent":119.838577270508,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5283":{"type":"RECTANGLE","id":"725:5283","name":"Positioning Territories","absoluteBoundingBox":{"x":25412.0,"y":-10185.0,"width":627.0,"height":346.0},"targetAspectRatio":{"x":2736.0,"y":1510.0},"isolatedAbsoluteRenderBounds":{"x":25412.0,"y":-10185.0,"width":640.107421875,"height":362.1796875},"relativeTransform":[[1.0,0.0,653.0],[0.0,1.0,69.0]],"size":{"x":627.0,"y":346.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f5aa1d2e10cf5d9be29ac2ac125d00baf3824a83","originalImageWidth":2736,"originalImageHeight":1510,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":69.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"849:7805":{"type":"TEXT","id":"849:7805","name":"Contact Me →","absoluteBoundingBox":{"x":38295.0,"y":-13417.5,"width":105.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38295.5625,"y":-13411.296875,"width":102.30859375,"height":12.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact Me →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17606":{"type":"TEXT","id":"157:17606","name":"Body/18px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0966796875,"y":6.904296875,"width":22.0338287353516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13317":{"type":"RECTANGLE","id":"849:13317","name":"Brand DNA 2 1","absoluteBoundingBox":{"x":25873.0,"y":-11369.32421875,"width":577.807922363281,"height":291.647979736328},"targetAspectRatio":{"x":1474.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":25873.0,"y":-11369.32421875,"width":577.80859375,"height":291.6484375},"relativeTransform":[[1.0,0.0,1114.0],[0.0,1.0,15.6760101318359]],"size":{"x":577.807922363281,"y":291.647979736328},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"498e36a14934b121c5498d618cb29d4e3d34e92b","imageTransform":[[1.0,0.0,0.0],[0.0,0.896385550498962,0.073493979871273]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"705:4597":{"type":"FRAME","id":"705:4597","name":"Brief","absoluteBoundingBox":{"x":24759.0,"y":-16195.0,"width":1280.0,"height":256.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-16195.0,"width":1290.0,"height":264.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,552.0]],"size":{"x":1280.0,"y":256.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":6.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"paddingTop":27.0,"paddingRight":10.0,"paddingBottom":27.0,"paddingLeft":10.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["705:4598"]},"157:17590":{"type":"TEXT","id":"157:17590","name":"Body/16px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.359375,"width":19.5856246948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6446":{"type":"TEXT","id":"694:6446","name":"A doorway for the curious. A destination for enthusiasts. A relationship engine for Heineken Beverages. Client: Distell, now Heineken Beverages
Brands: Bain’s · Three Ships · James Sedgwick Distillery
Role: Senior Digital Insights Manager
Focus: Brand strategy · Positioning · Customer experience · Membership strategy · Audience segmentation · CRM · Go-to-market
Scope: South Africa
Proof: 4,852 unique visitors in 48 hours · 832 sign-ups · 20% conversion rate Career impact: Promotion to Senior Brand Strategist across Hoorah Group’s portfolio and Heineken Beverages.","absoluteBoundingBox":{"x":24759.0,"y":-17153.0,"width":1232.0,"height":354.0},"isolatedAbsoluteRenderBounds":{"x":24756.087890625,"y":-17142.439453125,"width":1212.318359375,"height":337.755859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,91.0]],"size":{"x":1232.0,"y":354.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,72,72,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,72,72,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,72,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,72,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,72,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43],"characters":"A doorway for the curious. A destination for enthusiasts. A relationship engine for Heineken Beverages.\nClient: Distell, now Heineken Beverages
Brands: Bain’s · Three Ships · James Sedgwick Distillery
Role: Senior Digital Insights Manager
Focus: Brand strategy · Positioning · Customer experience · Membership strategy · Audience segmentation · CRM · Go-to-market
Scope: South Africa
Proof: 4,852 unique visitors in 48 hours · 832 sign-ups · 20% conversion rate\nCareer impact: Promotion to Senior Brand Strategist across Hoorah Group’s portfolio and Heineken Beverages.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[70,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":144.632766723633,"lineHeightPercentFontSize":175.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"72":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"71":{"fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":20.0,"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":45.1199989318848,"lineHeightPercent":105.77645111084,"lineHeightPercentFontSize":141.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"70":{"paragraphSpacing":10.0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"43":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"694:6640":{"type":"FRAME","id":"694:6640","name":"Main Body Text","absoluteBoundingBox":{"x":27096.5,"y":-17765.0,"width":375.0,"height":18072.0},"isolatedAbsoluteRenderBounds":{"x":26644.171875,"y":-17765.0,"width":1544.693359375,"height":24614.189453125},"relativeTransform":[[1.0,0.0,7.5],[0.0,1.0,331.0]],"size":{"x":375.0,"y":18072.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":375.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":10.0,"paddingRight":10.0,"paddingBottom":10.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["694:6641"]},"725:5172":{"type":"TEXT","id":"725:5172","name":"Macro-environment Insights","absoluteBoundingBox":{"x":25436.65625,"y":-10677.4189453125,"width":48.5433464050293,"height":28.1279525756836},"isolatedAbsoluteRenderBounds":{"x":25441.38671875,"y":-10677.4873046875,"width":39.095703125,"height":20.75390625},"relativeTransform":[[1.0,5.90984482594431e-17,44.4627304077148],[0.0,1.0,88.0133285522461]],"size":{"x":48.5433464050293,"y":28.1279525756836},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":44.4627304077148,"sizeFraction":0.0},"top":{"pixelOffset":88.0133285522461,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Macro-environment Insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.68000030517578,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.06560039520264,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:1745":{"type":"TEXT","id":"157:1745","name":"Body/28px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6463":{"type":"FRAME","id":"694:6463","name":"Whiskey Paradox","absoluteBoundingBox":{"x":24759.0,"y":-15858.5,"width":1280.0,"height":1120.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-15858.5,"width":1280.0,"height":1120.0},"relativeTransform":[[1.0,0.0,-3.5],[0.0,1.0,-43.5]],"size":{"x":1280.0,"y":1120.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":37.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["705:4722","705:4650"]},"725:5234":{"type":"TEXT","id":"725:5234","name":"OPPORTUNITIES","absoluteBoundingBox":{"x":27133.3623534792,"y":-10015.0609317668,"width":49.0044593335588,"height":4.46681260104742},"isolatedAbsoluteRenderBounds":{"x":27133.3623534792,"y":-10015.0609317668,"width":49.0044593335588,"height":4.46681260104742},"relativeTransform":[[1.0,0.0,-5.0176305770874],[-1.72352127913373e-19,1.0,0.368709623813629]],"size":{"x":49.0018997192383,"y":4.40878582000732},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.749019622802734,"g":0.749019622802734,"b":0.749019622802734,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"OPPORTUNITIES","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":2.39616012573242,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.20446729660034,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13532":{"type":"RECTANGLE","id":"850:13532","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24771.599609375,"y":-3782.09985351562,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24765.359375,"y":-3787.13989257812,"width":197.203125,"height":155.679931640625},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"748:6950":{"type":"TEXT","id":"748:6950","name":"Insight to brand explained","absoluteBoundingBox":{"x":26284.0,"y":-12984.2001953125,"width":648.0,"height":583.0},"isolatedAbsoluteRenderBounds":{"x":26284.02734375,"y":-12975.9111328125,"width":646.134765625,"height":528.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,329.0]],"size":{"x":648.0,"y":583.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"On a product level, Bain’s and Three Ships both had strong product portfolios, loyal audiences and some natural overlap between products, but then James Sedgwick Distillery was just a distillery. 

Without a product hat in the ring, James Sedgwick was the ‘neutral party’ from a competitor perspective, but it did provide a level of authority on craft, the process and distilleries. A vital reason to believe for this audience. So, JSD would be the brand home of this Whiskey Club. They would need to do the heavy lifting for the in-person experiences and collaborations with other whiskey distillers / voices of authority, for credibility. as well as provide the experiences and craft to the club. \nBain’s was widely known for its premium pedigree, and Three Ships were shooting for the same audience. Their brand approaches were pretty different though, which gave me a bit of room to work. I found that Three Ships was appreciated by their audiences for their ‘South Africanacity’, but their audience was whiskey-mixers and people new to whiskey, whereas the conoisseurs were behind Bain’s for their pedigree. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:96950":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:96950","name":"ArrowRight","absoluteBoundingBox":{"x":18637.5,"y":14336.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18637.5,"y":14336.0,"width":24.0,"height":24.0},"relativeTransform":[[-1.0,1.22464685258517e-16,35.5],[-1.22464685258517e-16,-1.0,40.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:96950;1693:10820","I486:96950;1693:10821","I486:96950;1693:10822"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":24.0,"y":24.0}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.5},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.5,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"850:13664":{"type":"RECTANGLE","id":"850:13664","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27180.5,"y":-3488.86157226562,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27174.259765625,"y":-3493.90161132812,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13585":{"type":"RECTANGLE","id":"850:13585","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":24916.349609375,"y":-3768.5,"width":172.051254272461,"height":97.5999984741211},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":24910.109375,"y":-3773.5400390625,"width":206.130859375,"height":131.679931640625},"relativeTransform":[[1.0,0.0,159.848739624023],[0.0,1.0,37.5000991821289]],"size":{"x":172.051254272461,"y":97.5999984741211},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"b84f76db28e20440ae975e60b2406706b0bef8d4","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-14.1000061035156,"sizeFraction":1.0},"top":{"pixelOffset":37.5000991821289,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13538":{"type":"FRAME","id":"850:13538","name":"The Status Seeker","absoluteBoundingBox":{"x":27107.5,"y":-4412.76171875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":27107.5,"y":-4412.76171875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13539","850:13540","850:13541"]},"146:1328":{"type":"TEXT","id":"146:1328","name":"Body/14px/Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":49.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":49.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17524":{"type":"TEXT","id":"157:17524","name":"Heading/Mobile/H6 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.12890625,"y":3.5390625,"width":28.4184379577637,"height":22.640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13190":{"mainComponentId":"849:12775","type":"INSTANCE","id":"849:13190","name":"Nav Bar","absoluteBoundingBox":{"x":24679.0,"y":-18096.0,"width":1440.0,"height":76.0},"isolatedAbsoluteRenderBounds":{"x":24679.0,"y":-18096.0,"width":1440.0,"height":76.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1440.0,"y":76.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":64.0,"paddingBottom":24.0,"paddingLeft":64.0,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["I849:13190;849:6801","I849:13190;849:6802"],"componentSetId":"849:12776","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"849:7998":{"type":"FRAME","id":"849:7998","name":"Content","absoluteBoundingBox":{"x":39906.0,"y":-13790.0,"width":322.0,"height":348.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13790.779296875,"width":322.0,"height":355.779296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":322.0,"y":348.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7999","849:8000"]},"748:6886":{"type":"TEXT","id":"748:6886","name":"South African sun · local craft · pioneering distilleries · confidence through pride","absoluteBoundingBox":{"x":26633.599609375,"y":-14397.3994140625,"width":240.800003051758,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":26640.533203125,"y":-14393.3681640625,"width":226.765625,"height":52.076171875},"relativeTransform":[[1.0,0.0,379.600402832031],[0.0,1.0,69.6003875732422]],"size":{"x":240.800003051758,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":379.600402832031,"sizeFraction":0.0},"top":{"pixelOffset":69.6003875732422,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"South African sun · local craft · pioneering distilleries · confidence through pride","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":8.0,"listSpacing":8.0,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":8.0,"listSpacing":8.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.4000005722046,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.576000022888184,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2639331817627,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13596":{"type":"FRAME","id":"850:13596","name":"The Conscious Connector","absoluteBoundingBox":{"x":26910.0,"y":-5586.8232421875,"width":619.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":26910.0,"y":-5586.8232421875,"width":619.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":619.0,"y":301.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13597","850:13598","850:13599"]},"749:4599":{"type":"TEXT","id":"749:4599","name":"Positioning Section 2 Explanation","absoluteBoundingBox":{"x":27113.5,"y":-9900.203125,"width":1185.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-9900.203125,"width":1185.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.169921875]],"size":{"x":1185.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.169921875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"I mapped three positioning territories on a functional-to-emotional spectrum: Exploration, Revolution and Celebration.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6874":{"type":"SVG","id":"748:6874","name":"Arrow 1","absoluteBoundingBox":{"x":25386.0,"y":-14311.5,"width":42.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":25386.0,"y":-14318.8642578125,"width":43.0,"height":14.728515625},"relativeTransform":[[1.0,0.0,392.5],[0.0,1.0,97.5]],"size":{"x":42.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":392.5,"sizeFraction":0.0},"top":{"pixelOffset":97.5,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"f92b94d86270939cf5a28389cd3df6924fa7bda6"},"705:4717":{"type":"FRAME","id":"705:4717","name":"Frame 482866","absoluteBoundingBox":{"x":26255.0,"y":-14937.0,"width":635.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-14937.0,"width":635.0,"height":150.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,243.0]],"size":{"x":635.0,"y":150.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["705:4641"]},"146:1269":{"type":"TEXT","id":"146:1269","name":"Body/16px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":57.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":57.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":57.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13523":{"type":"FRAME","id":"850:13523","name":"Primary post launch","absoluteBoundingBox":{"x":24759.0,"y":-4606.0,"width":341.0,"height":1677.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-4606.0,"width":341.0,"height":1677.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1677.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13524","850:13530"]},"714:5356":{"type":"TEXT","id":"714:5356","name":"South African quality Grounded ingenuity","absoluteBoundingBox":{"x":26604.4609375,"y":-12046.919921875,"width":113.119995117188,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":26605.033203125,"y":-12044.828125,"width":112.171875,"height":32.8203125},"relativeTransform":[[1.0,0.0,246.9609375],[0.0,1.0,130.48046875]],"size":{"x":113.119995117188,"y":36.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":246.9609375,"sizeFraction":0.0},"top":{"pixelOffset":130.48046875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"South African quality\n\nGrounded ingenuity","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5215":{"type":"RECTANGLE","id":"725:5215","name":"Rectangle 4","absoluteBoundingBox":{"x":26652.3359375,"y":-10855.7158203125,"width":27.6850471496582,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26652.3359375,"y":-10855.7158203125,"width":27.685546875,"height":5.2265625},"relativeTransform":[[1.0,4.9746383958588e-17,6.78700160980225],[0.0,1.0,-0.000207673903787509]],"size":{"x":27.6850471496582,"y":5.22638511657715},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":6.78700160980225,"sizeFraction":0.0},"top":{"pixelOffset":-0.000207673903787509,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"850:13347":{"type":"FRAME","id":"850:13347","name":"Segmentation, Propositions & Messaging","absoluteBoundingBox":{"x":24759.0,"y":-7380.0,"width":1280.0,"height":1253.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-7380.0,"width":1280.0,"height":1253.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1255.0]],"size":{"x":1280.0,"y":1253.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":32.0,"layoutMode":"VERTICAL","itemSpacing":56.0,"counterAxisSizingMode":"FIXED","children":["850:13348","850:13353"]},"725:5337":{"type":"FRAME","id":"725:5337","name":"Positioning","absoluteBoundingBox":{"x":26244.0,"y":-11227.2001953125,"width":728.0,"height":1855.37731933594},"isolatedAbsoluteRenderBounds":{"x":26244.0,"y":-11227.2001953125,"width":740.560546875,"height":1855.37731933594},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6374.7998046875]],"size":{"x":728.0,"y":1855.37731933594},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":28.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["712:5098","725:5168","725:5308"]},"705:4640":{"type":"TEXT","id":"705:4640","name":"The Opportunity Shift the signal — from elitist and intimidating to confident, curious and culturally desirable. 
Creating a membership experience that could open up the category while protecting what made whisky feel worth joining in the first place.","absoluteBoundingBox":{"x":24759.0,"y":-14882.0,"width":1280.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":24759.5625,"y":-14872.685546875,"width":1262.052734375,"height":93.001953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"The Opportunity\nShift the signal —  from elitist and intimidating to confident, curious  and culturally desirable. 
Creating a membership experience that could open up the category while protecting what made whisky feel worth joining in the first place.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"18":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"16":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13468":{"type":"FRAME","id":"850:13468","name":"Conscious connectors","absoluteBoundingBox":{"x":27089.5,"y":-3608.76171875,"width":389.0,"height":867.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-3608.76171875,"width":389.0,"height":867.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,804.0]],"size":{"x":389.0,"y":867.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13469","850:13473"]},"850:13394":{"type":"FRAME","id":"850:13394","name":"Segmentation carousel","absoluteBoundingBox":{"x":26242.0,"y":-8103.8232421875,"width":732.0,"height":508.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8103.8232421875,"width":732.0,"height":508.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,197.0]],"size":{"x":732.0,"y":508.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13395"]},"714:5309":{"type":"TEXT","id":"714:5309","name":"Craft authority Reason to Believe","absoluteBoundingBox":{"x":25092.0,"y":-11971.0,"width":180.0,"height":63.0},"isolatedAbsoluteRenderBounds":{"x":25101.734375,"y":-11966.3359375,"width":160.875,"height":54.4921875},"relativeTransform":[[1.0,0.0,187.0],[0.0,1.0,394.0]],"size":{"x":180.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":187.0,"sizeFraction":0.0},"top":{"pixelOffset":394.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Craft authority\n\nReason to Believe","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:1856":{"type":"TEXT","id":"157:1856","name":"Text md/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":62.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":62.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":62.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":16.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":16.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6891":{"type":"TEXT","id":"748:6891","name":"Naturally local sophistication","absoluteBoundingBox":{"x":27308.255859375,"y":-13918.365234375,"width":120.505004882812,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":27318.8984375,"y":-13916.69140625,"width":99.232421875,"height":6.744140625},"relativeTransform":[[1.0,0.0,180.373123168945],[0.0,1.0,20.7904109954834]],"size":{"x":120.505004882812,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":180.373123168945,"sizeFraction":0.0},"top":{"pixelOffset":20.7904109954834,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.384999990463257,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Naturally local sophistication","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":3.85000014305115,"listSpacing":3.85000014305115,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.92999982833862,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.277199993133545,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.27076721191406,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13315":{"key":"38fe4b0308ed1e41871525d68a07576c86064b7d","name":"Emphasised Sentences","styleType":"TEXT","remote":true,"description":"","id":"849:13315","assetId":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%"}},"157:4035":{"type":"TEXT","id":"157:4035","name":"Body/Semi-Large/Bold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":58.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6528":{"type":"FRAME","id":"694:6528","name":"Frame 482793","absoluteBoundingBox":{"x":25450.0,"y":3972.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":25450.0,"y":3972.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,691.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"isInAnimateTree":true,"children":["694:6529"]},"11:7511":{"type":"TEXT","id":"11:7511","name":"Case Studies/Insights/Emphasised sentences","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":44.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":10.0799989700317,"width":39.833438873291,"height":35.1000022888184},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Manrope","fontPostScriptName":"Manrope-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.1,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":29.0,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.06,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.4000015258789,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.8,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.3600006103516,"lineHeightPercent":92.2401123046875,"lineHeightPercentFontSize":126.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:7023":{"type":"FRAME","id":"748:7023","name":"Frame 482895","absoluteBoundingBox":{"x":24759.0,"y":-11525.0,"width":1224.0,"height":115.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-11525.0,"width":1224.0,"height":115.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1786.0]],"size":{"x":1224.0,"y":115.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["748:7017"]},"6:1987":{"type":"TEXT","id":"6:1987","name":"Body Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":7.39999914169312,"width":22.0601577758789,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":2.0,"letterSpacingValue":2.0,"letterSpacingUnit":"PIXELS","lineHeightPx":28.0,"lineHeightPercent":129.629623413086,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:8008":{"type":"FRAME","id":"849:8008","name":"Links","absoluteBoundingBox":{"x":39906.0,"y":-13536.0,"width":189.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13536.0,"width":189.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,120.0]],"size":{"x":189.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":849,"localID":7900},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":419,"localID":29064},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/peroni_f1_casestudy"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","children":["849:8009"]},"714:5362":{"type":"SVG","id":"714:5362","name":"Line 2","absoluteBoundingBox":{"x":26454.7011702681,"y":-12064.4404296875,"width":1.60685885930434e-06,"height":148.0},"isolatedAbsoluteRenderBounds":{"x":26454.140625,"y":-12064.4404296875,"width":0.560546875,"height":148.0},"relativeTransform":[[-1.08571533985469e-08,1.0,97.201171875],[-1.0,-5.66793278977684e-09,260.9599609375]],"size":{"x":148.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":97.2011702681413,"sizeFraction":0.0},"top":{"pixelOffset":112.9599609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"c8b292978d579c4da061c78b720d6f6a4fe38dc3"},"157:17588":{"type":"TEXT","id":"157:17588","name":"Body/18px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0703125,"y":6.904296875,"width":21.4185943603516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"6:1988":{"type":"TEXT","id":"6:1988","name":"Small heading","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":-0.302734375,"y":3.1953125,"width":27.6015625,"height":18.92578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Cooper Lt BT","fontPostScriptName":"CooperBT-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":89.6000061035156,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":89.6000061035156,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":89.6000061035156,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":86.1538467407227,"lineHeightPercentFontSize":105.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13633":{"type":"TEXT","id":"850:13633","name":"Conoisseur text","absoluteBoundingBox":{"x":24753.0,"y":-4300.0,"width":640.0,"height":539.0},"isolatedAbsoluteRenderBounds":{"x":24753.15625,"y":-4277.916015625,"width":628.02734375,"height":511.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,306.0]],"size":{"x":640.0,"y":539.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,14,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13762":{"type":"FRAME","id":"850:13762","name":"Real Barrier","absoluteBoundingBox":{"x":26242.0,"y":-9170.8232421875,"width":732.0,"height":825.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-9170.8232421875,"width":732.0,"height":825.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,149.0]],"size":{"x":732.0,"y":825.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13763","850:13766","850:13770","850:13775"]},"849:7915":{"type":"FRAME","id":"849:7915","name":"Container","absoluteBoundingBox":{"x":39046.0,"y":-13776.0,"width":738.0,"height":545.0},"isolatedAbsoluteRenderBounds":{"x":39034.19921875,"y":-13780.2998046875,"width":749.80078125,"height":549.2998046875},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,48.0]],"size":{"x":738.0,"y":545.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":17.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7916","849:7927","849:7974"]},"850:13541":{"type":"RECTANGLE","id":"850:13541","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27270.0,"y":-4269.935546875,"width":192.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27264.80078125,"y":-4274.1357421875,"width":220.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,162.5],[0.0,1.0,142.826171875]],"size":{"x":192.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":162.5,"sizeFraction":0.0},"bottom":{"pixelOffset":-23.173828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"146:970":{"type":"TEXT","id":"146:970","name":"Heading/Desktop/H6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":38.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:989":{"key":"969d16b4a3bdd5f475e901d55f4207fd4d2afa9e","name":"Body/16px/SemiBold","styleType":"TEXT","remote":true,"description":"","id":"146:989","assetId":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},"720:4789":{"type":"FRAME","id":"720:4789","name":"GTM Section 5","absoluteBoundingBox":{"x":24759.0,"y":1098.0,"width":1280.0,"height":979.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":1098.0,"width":1280.0,"height":979.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9733.0]],"size":{"x":1280.0,"y":979.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["720:4790","720:4791","735:5556"]},"748:6865":{"key":"9304230874bc520c891189f42c35891563036497","name":"Emphasised Words","styleType":"TEXT","remote":true,"description":"","id":"748:6865","assetId":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","type":"STYLE","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"712:5098":{"type":"TEXT","id":"712:5098","name":"Positioning","absoluteBoundingBox":{"x":26244.0,"y":-11215.2001953125,"width":728.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":26245.5,"y":-11199.7939453125,"width":168.509765625,"height":31.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":728.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Positioning","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13547":{"type":"RECTANGLE","id":"850:13547","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27957.5,"y":-4295.76171875,"width":215.0,"height":119.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27949.69921875,"y":-4302.0615234375,"width":257.6015625,"height":161.599609375},"relativeTransform":[[1.0,0.0,176.0],[0.0,1.0,117.0]],"size":{"x":215.0,"y":119.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":176.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-65.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"798:3454":{"key":"af4408f0bc0349217e6def6445e1ca3172ca4412","name":"Emphasised Sentence","styleType":"TEXT","remote":true,"description":"","id":"798:3454","assetId":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","type":"STYLE","style":{"fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"710:5094":{"type":"FRAME","id":"710:5094","name":"Frame 482871","absoluteBoundingBox":{"x":26254.0,"y":-14711.0,"width":708.0,"height":408.799987792969},"isolatedAbsoluteRenderBounds":{"x":26245.6796875,"y":-14711.0,"width":716.3203125,"height":426.7197265625},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,12.0]],"size":{"x":708.0,"y":408.799987792969},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":33.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["710:5003","748:6882"]},"157:4043":{"type":"TEXT","id":"157:4043","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":90.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":90.0,"height":26.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6531":{"mainComponentId":"486:96968","type":"INSTANCE","id":"694:6531","name":"Button","absoluteBoundingBox":{"x":25688.0,"y":3972.0,"width":168.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":25688.0,"y":3972.0,"width":168.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97116},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":754,"localID":5618},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/portfolio"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I694:6531;486:96969"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":486,"localID":97116},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":754,"localID":5618},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/portfolio"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:96968"},{"key":["Home0"],"value":{"characterStyleOverrides":[],"characters":"Portfolio","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:96968"}]},"739:5606":{"type":"FRAME","id":"739:5606","name":"Results","absoluteBoundingBox":{"x":27113.5,"y":6397.23828125,"width":341.0,"height":384.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":6397.23828125,"width":341.0,"height":384.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24152.23828125]],"size":{"x":341.0,"y":384.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":3.0,"paddingRight":9.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5607","739:5608","739:5609","739:5619"]},"850:13782":{"type":"FRAME","id":"850:13782","name":"Frame 40209","absoluteBoundingBox":{"x":27113.5,"y":-7531.76171875,"width":345.0,"height":169.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7531.76171875,"width":345.0,"height":169.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":345.0,"y":169.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.0,"left":3.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"primaryAxisSizingMode":"FIXED","children":["850:13783"]},"705:4626":{"type":"TEXT","id":"705:4626","name":"I owned everything that followed — research, brand architecture, positioning, segmentation, UX, GTM — end to end.","absoluteBoundingBox":{"x":27116.5,"y":-16114.0,"width":335.0,"height":81.0},"isolatedAbsoluteRenderBounds":{"x":27116.96875,"y":-16107.1875,"width":329.40625,"height":69.640625},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,1052.0]],"size":{"x":335.0,"y":81.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I owned everything that followed — research, brand architecture, positioning, segmentation, UX, GTM — end to end.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:1290":{"type":"TEXT","id":"146:1290","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"707:4751":{"type":"FRAME","id":"707:4751","name":"Roles of brands","absoluteBoundingBox":{"x":27113.5,"y":-11362.0,"width":341.0,"height":413.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-11362.0,"width":341.0,"height":413.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1249.0]],"size":{"x":341.0,"y":413.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["714:5370","746:6731"]},"157:17616":{"type":"TEXT","id":"157:17616","name":"Body/12px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0234375,"y":4.26953125,"width":13.7489061355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"486:97277":{"type":"COMPONENT","id":"486:97277","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black, Size=Medium, State=Default","absoluteBoundingBox":{"x":18420.19921875,"y":14434.400390625,"width":131.600006103516,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":18420.19921875,"y":14434.400390625,"width":131.600006103516,"height":39.400390625},"relativeTransform":[[1.0,0.0,642.200012207031],[0.0,1.0,1027.40002441406]],"size":{"x":131.600006103516,"y":39.4000015258789},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":642.200012207031,"sizeFraction":0.0},"top":{"pixelOffset":1027.40002441406,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":103629},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97279},"transitionType":"INSTANT_TRANSITION","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:97278"],"componentSetId":"159:1676"},"850:13396":{"type":"FRAME","id":"850:13396","name":"Segmentation section 1","absoluteBoundingBox":{"x":26242.0,"y":-7582.8232421875,"width":732.0,"height":201.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-7582.8232421875,"width":732.0,"height":201.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,750.0]],"size":{"x":732.0,"y":201.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13397"]},"850:13729":{"type":"TEXT","id":"850:13729","name":"Insight to brand header","absoluteBoundingBox":{"x":24759.0,"y":-13552.0,"width":1280.0,"height":177.0},"isolatedAbsoluteRenderBounds":{"x":24805.662109375,"y":-13544.9755859375,"width":1188.037109375,"height":60.6640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3696.0]],"size":{"x":1280.0,"y":177.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The vision: A society that leads the South African whisky revolution. Aiming to unite whisky lovers and together explore, and develop, the South African Whisky Culture. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":122.106941223145,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17615":{"type":"TEXT","id":"157:17615","name":"Body/14px/Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":5.814453125,"width":17.1376953125,"height":13.9248046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"143:964":{"type":"TEXT","id":"143:964","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.400000035762787,"y":2.99999952316284,"width":11.1445322036743,"height":9.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17583":{"type":"TEXT","id":"157:17583","name":"Body/28px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":6.62890625,"width":32.6407814025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6987":{"type":"TEXT","id":"748:6987","name":"Insight to brand explained","absoluteBoundingBox":{"x":24759.0,"y":-12552.0,"width":1280.0,"height":68.0},"isolatedAbsoluteRenderBounds":{"x":24759.48828125,"y":-12543.234375,"width":925.533203125,"height":19.55078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,677.0]],"size":{"x":1280.0,"y":68.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The common ground they all had, that was not competitive territory, was being proudly South African. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13649":{"type":"RECTANGLE","id":"850:13649","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26254.599609375,"y":-4762.92333984375,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26248.359375,"y":-4767.96337890625,"width":197.203125,"height":155.68017578125},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"710:5001":{"type":"TEXT","id":"710:5001","name":"Tension Emphasis","absoluteBoundingBox":{"x":26254.0,"y":-13828.2001953125,"width":708.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":26254.439453125,"y":-13819.9111328125,"width":700.41796875,"height":136.02734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,188.0]],"size":{"x":708.0,"y":145.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17],"characters":"Being seen supporting a South African whisky club immediately lowered the cognitive load of joining.\nParticipation no longer felt like stepping into an intimidating circle of experts. It felt like backing something proudly local, alongside everyone else doing the same.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"17":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17592":{"type":"TEXT","id":"157:17592","name":"Body/16px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.03125,"y":6.359375,"width":18.4918746948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13530":{"type":"FRAME","id":"850:13530","name":"Conscious connectors","absoluteBoundingBox":{"x":24735.0,"y":-3806.0,"width":389.0,"height":1256.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-3806.0,"width":389.0,"height":1256.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,800.0]],"size":{"x":389.0,"y":1256.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13531","850:13535"]},"849:7911":{"type":"TEXT","id":"849:7911","name":"©2026 All Rights Reserved.","absoluteBoundingBox":{"x":38076.0,"y":-13199.0,"width":324.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":38140.28515625,"y":-13193.0,"width":195.171875,"height":15.453125},"relativeTransform":[[1.0,0.0,486.0],[0.0,1.0,537.0]],"size":{"x":324.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.980392158031464,"b":0.984313726425171,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"©2026 All Rights Reserved. ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13391":{"type":"FRAME","id":"850:13391","name":"Segmentation header","absoluteBoundingBox":{"x":26242.0,"y":-8300.8232421875,"width":732.0,"height":705.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-8300.8232421875,"width":732.0,"height":705.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":732.0,"y":705.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13392","850:13393","850:13394"]},"725:5174":{"type":"TEXT","id":"725:5174","name":"Brand Merger Opportunities","absoluteBoundingBox":{"x":25438.923828125,"y":-10567.6298828125,"width":44.0065956115723,"height":12.7029447555542},"isolatedAbsoluteRenderBounds":{"x":25439.3125,"y":-10567.9140625,"width":43.111328125,"height":13.8818359375},"relativeTransform":[[1.0,5.90984482594431e-17,46.7307929992676],[0.0,1.0,197.803115844727]],"size":{"x":44.0065956115723,"y":12.7029447555542},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":46.7307929992676,"sizeFraction":0.0},"top":{"pixelOffset":197.803115844727,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand Merger Opportunities","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Regular","fontStyle":"Regular","fontVariantPosition":"NORMAL","fontSize":7.68000030517578,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":7.06560039520264,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"667:7851":{"type":"RECTANGLE","id":"667:7851","name":"Dash-and-Dram-CoverImage 1","absoluteBoundingBox":{"x":11540.0,"y":22298.0,"width":1270.0,"height":726.0},"targetAspectRatio":{"x":1270.0,"y":726.0},"isolatedAbsoluteRenderBounds":{"x":11540.0,"y":22298.0,"width":1270.0,"height":726.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1270.0,"y":726.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9e312f231bb0dcbd09887f571481488bfaae4927","imageTransform":[[0.999457240104675,0.0,0.000271370430709794],[0.0,0.492537319660187,0.0]],"originalImageWidth":1400,"originalImageHeight":1624,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"710:5093":{"type":"FRAME","id":"710:5093","name":"Frame 482871","absoluteBoundingBox":{"x":27125.5,"y":-14202.1552734375,"width":317.0,"height":342.309997558594},"isolatedAbsoluteRenderBounds":{"x":27123.87890625,"y":-14202.1552734375,"width":324.09375,"height":350.93359375},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,123.845001220703]],"size":{"x":317.0,"y":342.309997558594},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":25.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["710:5015","748:6888"]},"850:13765":{"type":"TEXT","id":"850:13765","name":"Tension Emphasis","absoluteBoundingBox":{"x":26242.0,"y":-9093.8232421875,"width":732.0,"height":127.0},"isolatedAbsoluteRenderBounds":{"x":26242.400390625,"y":-9086.603515625,"width":706.810546875,"height":114.6650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,65.0]],"size":{"x":732.0,"y":127.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"The traditional, elitist \"club\" mentality creates immense cognitive load and intimidation.\nThis was the insight everything else hung on. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"9":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"6":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:4053":{"type":"TEXT","id":"157:4053","name":"Body/12px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":42.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":42.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":42.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"117:590":{"type":"TEXT","id":"117:590","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.227272734045982,"y":2.72727251052856,"width":13.2963418960571,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:1768":{"type":"TEXT","id":"157:1768","name":"Text xs/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":46.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":46.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":46.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":12.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13417":{"type":"FRAME","id":"850:13417","name":"Primary Audience Post Launch","absoluteBoundingBox":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":1682.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-5586.8232421875,"width":732.0,"height":1682.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3733.0]],"size":{"x":732.0,"y":1682.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["850:13418","850:13640","850:13588","850:13549","850:13431"]},"486:97257":{"mainComponentId":"146:985","type":"INSTANCE","id":"486:97257","name":"ArrowRight","absoluteBoundingBox":{"x":18425.8503913879,"y":14688.7000007629,"width":16.7999992370605,"height":16.7999992370605},"isolatedAbsoluteRenderBounds":{"x":18425.849609375,"y":14688.7000007629,"width":16.80078125,"height":16.7999992370605},"relativeTransform":[[-1.0,1.22464685258517e-16,27.6499977111816],[-1.22464685258517e-16,-1.0,28.0999984741211]],"size":{"x":16.7999992370605,"y":16.7999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"maybeAnimateRotation":true,"interactions":[],"children":["I486:97257;1693:10820","I486:97257;1693:10821","I486:97257;1693:10822"],"componentProperties":{},"uniformScaleFactor":0.699999988079071,"overrides":[{"key":[],"value":{"size":{"x":16.7999992370605,"y":16.7999992370605}},"componentId":"146:985"},{"key":["Vector0"],"value":{"strokeWeight":1.04999995231628},"componentId":"146:985"},{"key":["Vector1"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null,"strokeWeight":1.04999995231628,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}]},"componentId":"146:985"}]},"715:5496":{"type":"RECTANGLE","id":"715:5496","name":"Positioning explained","absoluteBoundingBox":{"x":26617.0,"y":-10051.0,"width":342.566381914155,"height":188.000008356143},"targetAspectRatio":{"x":1414.0,"y":776.0},"isolatedAbsoluteRenderBounds":{"x":26617.0,"y":-10051.0,"width":350.431640625,"height":197.7080078125},"relativeTransform":[[0.99999463558197,-0.00327040790580213,367.831817626953],[0.00327339605428278,0.99999463558197,52.0006637573242]],"size":{"x":342.566101074219,"y":187.999496459961},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cf0e121fd1a025674c878e1e42dbfb553fbb8df9","imageTransform":[[0.993908107280731,0.0,0.000234301784075797],[0.0,0.999999940395355,0.0]],"originalImageWidth":2860,"originalImageHeight":1560,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-24.1338872283159,"sizeFraction":1.0},"top":{"pixelOffset":52.0006637573242,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215040013194084,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":4.30080032348633,"y":6.14400053024292},"radius":3.56352066993713,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"850:13430":{"type":"TEXT","id":"850:13430","name":"Trend adopter explanation","absoluteBoundingBox":{"x":26242.0,"y":-4504.8232421875,"width":732.0,"height":477.0},"isolatedAbsoluteRenderBounds":{"x":26242.140625,"y":-4501.1943359375,"width":719.2421875,"height":467.255859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":732.0,"y":477.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"27":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"705:4596":{"type":"FRAME","id":"705:4596","name":"Context & Brief","absoluteBoundingBox":{"x":24759.0,"y":-16747.0,"width":1280.0,"height":880.0},"isolatedAbsoluteRenderBounds":{"x":24718.0,"y":-16747.0,"width":1362.0,"height":880.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,501.0]],"size":{"x":1280.0,"y":880.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","maxWidth":1280.0,"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":41.0,"bottom":0.0,"left":41.0},"strokeWeight":41.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":26.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["705:4599","705:4597","705:4624"]},"722:5103":{"type":"RECTANGLE","id":"722:5103","name":"Circular Member Engagement 2","absoluteBoundingBox":{"x":27138.5,"y":4608.23828125,"width":291.0,"height":161.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27135.900390625,"y":4606.13818359375,"width":305.19921875,"height":175.2001953125},"relativeTransform":[[1.0,0.0,18.5],[0.0,1.0,451.0]],"size":{"x":291.0,"y":161.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"81261cd7ff4043fc52f0cb70b9a3d3efca85669d","originalImageWidth":2910,"originalImageHeight":1672,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.5,"y":5.0},"radius":5.59999990463257,"spread":1.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"715:5412":{"type":"RECTANGLE","id":"715:5412","name":"Final Positioning Choice slide","absoluteBoundingBox":{"x":24808.09765625,"y":-9412.9072265625,"width":559.0,"height":305.0},"targetAspectRatio":{"x":2860.0,"y":1560.0},"isolatedAbsoluteRenderBounds":{"x":24808.09765625,"y":-9412.9072265625,"width":572.107421875,"height":321.1796875},"relativeTransform":[[0.99999463558197,-0.00327190174721181,48.8230895996094],[0.00327190174721181,0.99999463558197,84.0642547607422]],"size":{"x":559.0,"y":305.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f526a13c59de55fcdb01cf90335c9542da9b0cd8","originalImageWidth":2860,"originalImageHeight":1560,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-592.17484043329,"sizeFraction":0.5},"right":{"pixelOffset":-32.1799091100693,"sizeFraction":0.5},"top":{"pixelOffset":-125.226898193359,"sizeFraction":0.5},"bottom":{"pixelOffset":181.600458735833,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.358400017023087,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.0900000035762787},"blendMode":"NORMAL","offset":{"x":7.16800022125244,"y":10.2400007247925},"radius":5.93920087814331,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.7520017623901,10.7520017623901,10.7520017623901,10.7520017623901],"cornerRadius":10.7520017623901},"714:5306":{"type":"IMAGE","id":"714:5306","name":"Ellipse 7","absoluteBoundingBox":{"x":25651.0,"y":-12309.0,"width":111.0,"height":111.0},"isolatedAbsoluteRenderBounds":{"x":25645.099609375,"y":-12309.0,"width":128.80078125,"height":128.900390625},"relativeTransform":[[1.0,0.0,746.0],[0.0,1.0,56.0]],"size":{"x":111.0,"y":111.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9a9c274c106f2eb2a3cb73d80f8fb8ebfb4e789f","originalImageWidth":292,"originalImageHeight":292,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":746.0,"sizeFraction":0.0},"top":{"pixelOffset":56.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"bebc517afab575b10248063ec7f623a9be4ffa2d"},"720:4773":{"type":"RECTANGLE","id":"720:4773","name":"Circular Member Engagement 1","absoluteBoundingBox":{"x":26324.0,"y":-261.6533203125,"width":568.0,"height":288.0},"targetAspectRatio":{"x":872.0,"y":443.0},"isolatedAbsoluteRenderBounds":{"x":26318.80078125,"y":-265.853332519531,"width":596.3984375,"height":316.400024414062},"relativeTransform":[[1.0,0.0,82.0],[0.0,1.0,54.169921875]],"size":{"x":568.0,"y":288.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e3dfabb7ab05d0503a562012e5a579a3b7780892","originalImageWidth":2910,"originalImageHeight":1554,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-284.0,"sizeFraction":0.5},"right":{"pixelOffset":284.0,"sizeFraction":0.5},"top":{"pixelOffset":54.169921875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"157:4045":{"type":"TEXT","id":"157:4045","name":"Body/28px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":101.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":101.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":101.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7932":{"type":"TEXT","id":"849:7932","name":"Home →","absoluteBoundingBox":{"x":39046.0,"y":-13512.5,"width":63.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13506.140625,"width":62.0859375,"height":15.9140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":63.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4],"characters":"Home →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"714:5271":{"type":"FRAME","id":"714:5271","name":"Brand DNA","absoluteBoundingBox":{"x":27113.5,"y":-10868.0,"width":1075.36572265625,"height":187.626892089844},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-10868.0,"width":1075.36572265625,"height":187.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1743.0]],"size":{"x":1075.36572265625,"y":187.626892089844},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.489999979734421,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"pauseOnHover":true,"behaviorType":"marquee"}},"paddingTop":9.80000019073486,"paddingRight":9.80000019073486,"paddingBottom":9.80000019073486,"paddingLeft":9.80000019073486,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["714:5272","849:13321","849:13322"]},"453:11071":{"type":"TEXT","id":"453:11071","name":"Captions","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":30.0,"height":41.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":30.0,"height":41.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":41.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.2799987792969,"lineHeightPercent":146.773330688477,"lineHeightPercentFontSize":172.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3600006103516,"lineHeightPercent":124.586669921875,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":0.36,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6399993896484,"lineHeightPercent":146.773330688477,"lineHeightPercentFontSize":172.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.2799987792969,"lineHeightPercent":142.153350830078,"lineHeightPercentFontSize":172.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13748":{"type":"FRAME","id":"850:13748","name":"Real Barrier","absoluteBoundingBox":{"x":24759.0,"y":-8494.0,"width":1280.0,"height":1064.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8494.0,"width":1280.0,"height":1064.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,141.0]],"size":{"x":1280.0,"y":1064.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":12.0,"paddingBottom":12.0,"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13749","850:13752","850:13756","850:13761"]},"850:13630":{"type":"RECTANGLE","id":"850:13630","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":24892.0,"y":-4583.0,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":24886.80078125,"y":-4587.2001953125,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,23.0]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":139.0,"sizeFraction":0.0},"top":{"pixelOffset":23.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"157:4054":{"type":"TEXT","id":"157:4054","name":"Body/Small/Small Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":48.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":48.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":134.095245361328,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13367":{"type":"RECTANGLE","id":"850:13367","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":25520.0,"y":-5826.0,"width":205.0,"height":153.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":25512.19921875,"y":-5832.2998046875,"width":247.6015625,"height":195.599609375},"relativeTransform":[[1.0,0.0,81.5],[0.0,1.0,36.0]],"size":{"x":205.0,"y":153.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"dacd8c13d815caadd1055267d69f80f20fe8f685","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":81.5,"sizeFraction":0.0},"top":{"pixelOffset":36.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"157:17521":{"type":"TEXT","id":"157:17521","name":"Heading/Mobile/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":60.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":0.2578125,"y":6.078125,"width":56.8368759155273,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"668:7986":{"type":"RECTANGLE","id":"668:7986","name":"Rectangle 3","absoluteBoundingBox":{"x":39824.95703125,"y":25207.9609375,"width":14.8799991607666,"height":52.7999992370605},"isolatedAbsoluteRenderBounds":{"x":39824.95703125,"y":25207.9609375,"width":14.87890625,"height":52.80078125},"relativeTransform":[[1.0,0.0,734.880004882812],[0.0,1.0,166.560028076172]],"size":{"x":14.8799991607666,"y":52.7999992370605},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":734.880004882812,"sizeFraction":0.0},"top":{"pixelOffset":166.560028076172,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.480000019073486,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"390:46545":{"key":"16d2131d51f566cd3891f426e0e10d983a248a8e","name":"Landing Page/Case Study Titles Home Page","styleType":"TEXT","remote":false,"description":"Home page case study titles","id":"390:46545","assetId":"StyleId:390:46545","type":"STYLE","style":{"fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":64.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":25.0,"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.7200012207031,"lineHeightPercent":92.2730712890625,"lineHeightPercentFontSize":123.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":64.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":42.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":25.0,"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}]},"746:6836":{"key":"fb42cd93491d134959735599c961fe8e261e8057","name":"Visual Text","styleType":"TEXT","remote":true,"description":"","id":"746:6836","assetId":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.8,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7554626464844,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},"850:13433":{"type":"FRAME","id":"850:13433","name":"Segmentation, Propositions & Messaging","absoluteBoundingBox":{"x":27113.5,"y":-2584.76171875,"width":341.0,"height":1147.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-2584.76171875,"width":359.0,"height":1147.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5298.0]],"size":{"x":341.0,"y":1147.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":32.0,"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13434","850:13439"]},"146:960":{"type":"TEXT","id":"146:960","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":110.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":110.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":110.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13431":{"type":"FRAME","id":"850:13431","name":"Frame 482886","absoluteBoundingBox":{"x":26242.0,"y":-3975.8232421875,"width":732.0,"height":71.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-3975.8232421875,"width":732.0,"height":71.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1611.0]],"size":{"x":732.0,"y":71.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":13.0,"primaryAxisSizingMode":"FIXED","children":["850:13432"]},"694:6527":{"mainComponentId":"486:96861","type":"INSTANCE","id":"694:6527","name":"Button","absoluteBoundingBox":{"x":25212.0,"y":3972.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":25212.0,"y":3972.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":188.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":739,"localID":5670},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":5.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I694:6527;486:96862","I694:6527;486:96863"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71144},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":739,"localID":5670},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":215,"localID":5665},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wild-space"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96858},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:96861"},{"key":["Next Case Study0"],"value":{"characterStyleOverrides":[],"characters":"Wild Space","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:96861"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:96861"}]},"714:5312":{"type":"TEXT","id":"714:5312","name":"Quality benchmark","absoluteBoundingBox":{"x":25399.0,"y":-11971.0,"width":145.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":25429.625,"y":-11966.0,"width":84.3359375,"height":33.15625},"relativeTransform":[[1.0,0.0,494.0],[0.0,1.0,394.0]],"size":{"x":145.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":494.0,"sizeFraction":0.0},"top":{"pixelOffset":394.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Quality benchmark","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.1015625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"714:5375":{"type":"TEXT","id":"714:5375","name":"Makers & Process Distillery authority
","absoluteBoundingBox":{"x":27197.84765625,"y":-11274.427734375,"width":63.6900024414062,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":27198.380859375,"y":-11272.3876953125,"width":62.833984375,"height":19.0869140625},"relativeTransform":[[1.0,0.0,64.3481216430664],[0.0,1.0,75.5697555541992]],"size":{"x":63.6900024414062,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":64.3481216430664,"sizeFraction":0.0},"top":{"pixelOffset":75.5697555541992,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Makers & Process\n\nDistillery authority
","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:1830":{"type":"TEXT","id":"157:1830","name":"Text xl/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":77.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":77.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":77.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":20.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":20.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17608":{"type":"TEXT","id":"157:17608","name":"Body/18px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.03515625,"y":6.904296875,"width":20.8033599853516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7867":{"type":"COMPONENT","id":"849:7867","name":"Colours=White + Black, Size=large","overrideKey":"7053:2768","absoluteBoundingBox":{"x":-3878.0,"y":6851.0,"width":201.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":-3889.80004882812,"y":6846.7001953125,"width":216.300048828125,"height":69.599609375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,333.0]],"size":{"x":201.0,"y":47.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":333.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["849:7868","849:7869"],"componentSetId":"849:7862"},"154:2343":{"type":"TEXT","id":"154:2343","name":"Persona Cards/Needs tiles body text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.560000061988831,"y":3.19999933242798,"width":16.4889545440674,"height":13.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1444.0,"name":"Desktop","style":{"fontSize":14.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":97.523811340332,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS"}},{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":14.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":97.523811340332,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS"}},{"minWidth":940.0,"name":"Tablet","style":{"fontSize":14.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":97.523811340332,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":136.533325195312,"lineHeightPercentFontSize":160.0,"lineHeightUnit":"PIXELS"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":8.0,"letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":170.66667175293,"lineHeightPercentFontSize":200.0,"lineHeightUnit":"PIXELS"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":16.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"705:4648":{"type":"FRAME","id":"705:4648","name":"The Challenge + Opportunity","absoluteBoundingBox":{"x":27118.5,"y":-14873.0,"width":336.0,"height":507.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-14886.5,"width":336.0,"height":534.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1100.0]],"size":{"x":336.0,"y":507.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["705:4652"]},"714:5320":{"type":"SVG","id":"714:5320","name":"Line 6","absoluteBoundingBox":{"x":25680.9999998588,"y":-11885.0,"width":1.41200871439651e-07,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":25680.0,"y":-11885.0,"width":1.0,"height":18.0},"relativeTransform":[[-7.84459164293594e-09,1.0,776.0],[-1.0,-7.84459164293594e-09,498.0]],"size":{"x":18.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":775.999999858797,"sizeFraction":0.0},"top":{"pixelOffset":480.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"97abf01053840a206c267c8d4922dfdcf5e6b30d"},"722:5010":{"type":"FRAME","id":"722:5010","name":"Member Acquisition + Roles","absoluteBoundingBox":{"x":24759.0,"y":-2117.0,"width":1280.0,"height":904.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-2117.0,"width":1280.0,"height":904.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,455.0]],"size":{"x":1280.0,"y":904.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["718:4709","722:5000"]},"725:5195":{"type":"GROUP","id":"725:5195","name":"Positioning Bubble","absoluteBoundingBox":{"x":26626.478515625,"y":-11035.0,"width":353.374847412109,"height":220.171691894531},"isolatedAbsoluteRenderBounds":{"x":26626.478515625,"y":-11035.0,"width":353.375,"height":220.171875},"relativeTransform":[[1.0,0.0,386.47802734375],[0.0,1.0,0.0]],"size":{"x":353.374847412109,"y":220.171691894531},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5196","725:5197","725:5198","725:5199","725:5200","725:5201","725:5202","725:5205","725:5208","725:5211","725:5214"]},"157:17589":{"type":"TEXT","id":"157:17589","name":"Body/18px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.03515625,"y":6.904296875,"width":20.8033599853516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4790":{"type":"TEXT","id":"720:4790","name":"GTM Section 5 Sustain Text","absoluteBoundingBox":{"x":24759.0,"y":1098.0,"width":1280.0,"height":421.0},"isolatedAbsoluteRenderBounds":{"x":24759.380859375,"y":1107.35803222656,"width":1269.0,"height":405.723999023438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":421.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[19,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"4. Sustain\nCommunity and content after sign-up\nThe post-sign-up experience gave members reasons to return.\nOnce someone joined, the job shifted from conversion to participation.\nThe welcome experience was designed to validate the decision through a membership card, small gift and digital certificate, depending on membership choice. These were not decorative touches. They were recommended as tangible signals of belonging — something new members could recognise, keep and share.\nThe online forum gave the community somewhere to return between events. Educational content gave members a way to build confidence at their own level. Events and tailor-made experiences gave the Society reasons to exist beyond the inbox.\nCRM then connected the pieces: reviews, preferences and member needs could inform recommendations, event details and future content.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:4030":{"type":"TEXT","id":"157:4030","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":204.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":204.0,"height":59.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":58.5146293640137,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.17029258728027,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.5146293640137,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:20909":{"type":"TEXT","id":"363:20909","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.3955078125,"y":2.890625,"width":10.751953125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13654":{"type":"FRAME","id":"850:13654","name":"Conoisseurs","absoluteBoundingBox":{"x":27089.5,"y":-4412.76171875,"width":389.0,"height":789.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":789.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":789.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13655","850:13659"]},"157:4027":{"type":"TEXT","id":"157:4027","name":"Heading/Desktop/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":246.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":246.0,"height":72.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":246.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":72.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5404":{"type":"SVG","id":"714:5404","name":"Line 9","absoluteBoundingBox":{"x":25277.2031233979,"y":-12248.0400390625,"width":1.60214767674915e-06,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":25277.2031233979,"y":-12248.0400390625,"width":1.60214767674915e-06,"height":136.0},"relativeTransform":[[-1.17804894728124e-08,1.0,372.203125],[-1.0,-5.22368948097096e-09,252.9599609375]],"size":{"x":136.0,"y":0.0},"fills":[],"visible":false,"constraintValues":{"left":{"pixelOffset":372.203123397853,"sizeFraction":0.0},"top":{"pixelOffset":116.9599609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"098a34e6e9f4f306529163d135b90741489ac772"},"739:5598":{"type":"FRAME","id":"739:5598","name":"Frame 482761","absoluteBoundingBox":{"x":26515.419921875,"y":2800.17578125,"width":124.159996032715,"height":67.8400039672852},"isolatedAbsoluteRenderBounds":{"x":26515.419921875,"y":2800.17578125,"width":124.16015625,"height":74.561279296875},"relativeTransform":[[1.0,0.0,261.420013427734],[0.0,1.0,0.0]],"size":{"x":124.159996032715,"y":67.8400039672852},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.12000036239624,"paddingRight":5.12000036239624,"paddingBottom":5.12000036239624,"paddingLeft":5.12000036239624,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["739:5599"]},"748:6885":{"type":"TEXT","id":"748:6885","name":"Naturally local sophistication","absoluteBoundingBox":{"x":26628.80078125,"y":-14423.7998046875,"width":250.399993896484,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":26650.916015625,"y":-14419.8671875,"width":206.197265625,"height":14.013671875},"relativeTransform":[[1.0,0.0,374.800384521484],[0.0,1.0,43.2003898620605]],"size":{"x":250.399993896484,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":374.800384521484,"sizeFraction":0.0},"top":{"pixelOffset":43.2003898620605,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Naturally local sophistication","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":8.0,"listSpacing":8.0,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":8.0,"listSpacing":8.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.4000005722046,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.576000022888184,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2639331817627,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17547":{"type":"TEXT","id":"157:17547","name":"Heading/Desktop/H7 Logo","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13421":{"type":"RECTANGLE","id":"850:13421","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26451.798828125,"y":-5549.0,"width":145.951232910156,"height":108.800003051758},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26447.638671875,"y":-5552.35986328125,"width":168.671875,"height":131.52001953125},"relativeTransform":[[1.0,0.0,209.798828125],[0.0,1.0,37.8232421875]],"size":{"x":145.951232910156,"y":108.800003051758},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":209.798828125,"sizeFraction":0.0},"top":{"pixelOffset":37.8232421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":7.20000028610229,"y":8.0},"radius":8.96000003814697,"spread":2.40000009536743,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0},"850:13576":{"type":"FRAME","id":"850:13576","name":"Conoisseurs","absoluteBoundingBox":{"x":24735.0,"y":-4606.0,"width":389.0,"height":1143.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-4606.0,"width":640.0,"height":1143.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":389.0,"y":1143.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["850:13577","850:13581"]},"157:17517":{"type":"TEXT","id":"157:17517","name":"Diagrams & Visuals/Logo Menu","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":2.359375,"width":18.9456253051758,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:1857":{"type":"TEXT","id":"157:1857","name":"Text sm/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":54.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":54.0,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":54.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":14.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":14.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":121.904769897461,"lineHeightPercentFontSize":142.857147216797,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13444":{"type":"FRAME","id":"850:13444","name":"Primary at launch","absoluteBoundingBox":{"x":27113.5,"y":-6199.76171875,"width":341.0,"height":1491.0},"isolatedAbsoluteRenderBounds":{"x":27092.5,"y":-6199.76171875,"width":383.0,"height":1491.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1491.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["850:13445","850:13451"]},"725:5320":{"type":"TEXT","id":"725:5320","name":"Positioning Section 2 Explanation","absoluteBoundingBox":{"x":26244.0,"y":-10450.2001953125,"width":730.0,"height":62.0},"isolatedAbsoluteRenderBounds":{"x":26244.0,"y":-10450.2001953125,"width":730.0,"height":62.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,313.0]],"size":{"x":730.0,"y":62.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"I mapped three positioning territories on a functional-to-emotional spectrum: Exploration, Revolution and Celebration.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13658":{"type":"RECTANGLE","id":"850:13658","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27109.5,"y":-4276.16162109375,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27104.30078125,"y":-4280.36181640625,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"715:7980":{"mainComponentId":"486:97279","type":"INSTANCE","id":"715:7980","name":"Button","absoluteBoundingBox":{"x":26832.80078125,"y":3118.65625,"width":117.599998474121,"height":39.4000015258789},"isolatedAbsoluteRenderBounds":{"x":26832.80078125,"y":3118.65625,"width":117.599998474121,"height":39.4000015258789},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":117.599998474121,"y":39.4000015258789},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.699999988079071,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97277},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":849,"localID":6123},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":754,"localID":5618},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/portfolio"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[70.0,70.0,70.0,70.0],"cornerRadius":70.0,"paddingTop":11.1999998092651,"paddingRight":14.0,"paddingBottom":11.1999998092651,"paddingLeft":14.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.79999995231628,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I715:7980;486:97280"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":392,"localID":71147},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":97277},"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":392,"localID":71173},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96965},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"openUrlInNewTab":true,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":849,"localID":6123},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":754,"localID":5618},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/portfolio"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"486:97279"},{"key":["Home0"],"value":{"characterStyleOverrides":[],"characters":"Portfolio","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:97279"}]},"850:13366":{"type":"FRAME","id":"850:13366","name":"The Trend Adopter","absoluteBoundingBox":{"x":25438.5,"y":-5862.0,"width":609.0,"height":301.0},"isolatedAbsoluteRenderBounds":{"x":25438.5,"y":-5862.0,"width":609.0,"height":301.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":609.0,"y":301.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13367","850:13368","850:13369"]},"850:13350":{"type":"TEXT","id":"850:13350","name":"Tension Emphasis","absoluteBoundingBox":{"x":24759.0,"y":-7253.0,"width":1280.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":24759.45703125,"y":-7248.4453125,"width":1236.150390625,"height":52.625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,95.0]],"size":{"x":1280.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The segmentation question was commercially specific: how do we appeal to a diverse range of whisky drinkers by providing only South African whiskies?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:12743":{"type":"TEXT","id":"849:12743","name":"Portfolio","absoluteBoundingBox":{"x":17260.0,"y":-5388.5,"width":65.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":17260.265625,"y":-5383.681640625,"width":64.46875,"height":16.45458984375},"relativeTransform":[[1.0,0.0,114.0],[0.0,1.0,0.0]],"size":{"x":65.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"},"press":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"press"}},"characterStyleOverrides":[],"characters":"Portfolio ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/portfolio"},"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13441":{"type":"TEXT","id":"850:13441","name":"Real barrie Text","absoluteBoundingBox":{"x":27113.5,"y":-1997.76171875,"width":341.0,"height":516.0},"isolatedAbsoluteRenderBounds":{"x":27113.53125,"y":-1990.94921875,"width":336.45703125,"height":501.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":516.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"The Society had to earn the trust of serious whisky drinkers, but still leave the door open for the people who were curious, socially motivated and interested — just not yet confident enough to walk into the room first.\nFour segments emerged from market analysis: Connoisseur, Trend Adopter, Status Seeker and Conscious Connector. They were mapped on two axes: whisky experience and appetite for education.
\nAt launch
Connoisseurs and Trend Adopters were the primary audiences because both already showed above-average interest in whisky. They were lower-friction to convert, and each played a distinct role in building a community from zero.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:1831":{"type":"TEXT","id":"157:1831","name":"Display xs/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":92.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":92.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":92.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":24.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":24.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":113.777778625488,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4779":{"type":"TEXT","id":"720:4779","name":"GTM Section 4 Caption","absoluteBoundingBox":{"x":27134.5,"y":2781.837890625,"width":293.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":27136.291015625,"y":2784.837890625,"width":288.5859375,"height":27.58984375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,220.599609375]],"size":{"x":293.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-27.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-25.400390625,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The rollout gave the Society a way to grow ambition without outrunning the system built to hold it.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4029":{"type":"TEXT","id":"157:4029","name":"Heading/Desktop/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":192.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5013":{"type":"TEXT","id":"722:5013","name":"GTM Section 1 Conclusion","absoluteBoundingBox":{"x":26255.0,"y":-1582.8232421875,"width":706.0,"height":124.0},"isolatedAbsoluteRenderBounds":{"x":26255.439453125,"y":-1574.5341796875,"width":703.94921875,"height":110.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1350.0]],"size":{"x":706.0,"y":124.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The lowest-confidence moment in the journey was around member reviews and social proof. The fix was structural: make credible members, leadership and testimonials easy to find, so prospective members could see who the Society was for before deciding whether it was for them.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:13320":{"type":"RECTANGLE","id":"849:13320","name":"Brand DNA 1 1","absoluteBoundingBox":{"x":26921.60546875,"y":-11570.4296875,"width":280.264282226562,"height":157.48991394043},"targetAspectRatio":{"x":1324.0,"y":744.0},"isolatedAbsoluteRenderBounds":{"x":26921.60546875,"y":-11570.4296875,"width":280.263671875,"height":157.490234375},"relativeTransform":[[1.0,0.0,907.472106933594],[0.0,1.0,15.7701644897461]],"size":{"x":280.264282226562,"y":157.48991394043},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c33138e4e716fce72ad021caef5356ef73808385","imageTransform":[[0.922693014144897,0.0,0.0769828781485558],[0.0,0.920792043209076,0.0792079195380211]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.211679995059967,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"705:4714":{"type":"FRAME","id":"705:4714","name":"Frame 482865","absoluteBoundingBox":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":181.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":181.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["694:6466"]},"11:7509":{"type":"TEXT","id":"11:7509","name":"Numbers","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":142.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":1.72800016403198,"y":-24.2560024261475,"width":135.551498413086,"height":91.2960052490234},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":142.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Chonburi","fontPostScriptName":"Chonburi-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":18.2291660308838,"lineHeightPercentFontSize":21.875,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4044":{"type":"TEXT","id":"157:4044","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":75.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"178:2693":{"id":"178:2693","type":"VARIABLE","assetId":"VariableID:bbefffc78c4a4882a15ba26d79db9d1cabcf6fdf/712:850","name":"GlobalColors/Neutral/0","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864","codeSyntax":{},"valuesByMode":{"712:1":{"r":1.0,"g":1.0,"b":1.0,"a":1.0}}},"714:5388":{"type":"SVG","id":"714:5388","name":"Line 7","absoluteBoundingBox":{"x":27229.7187499216,"y":-11188.357421875,"width":7.84457370173186e-08,"height":6.0},"isolatedAbsoluteRenderBounds":{"x":27229.388671875,"y":-11188.357421875,"width":0.330078125,"height":6.0},"relativeTransform":[[-1.30743194048932e-08,1.0,96.21875],[-1.0,-4.70675498576156e-09,167.64013671875]],"size":{"x":6.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":96.2187499215541,"sizeFraction":0.0},"top":{"pixelOffset":161.64013671875,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"b81521f82c82c0e9d927f539cd12ac10ebde3523"},"157:17600":{"type":"TEXT","id":"157:17600","name":"Body/28px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":37.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.150390625,"y":6.62890625,"width":34.5548439025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":37.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5202":{"type":"GROUP","id":"725:5202","name":"Group 1","absoluteBoundingBox":{"x":26645.548828125,"y":-10820.0546875,"width":41.0052070617676,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26645.548828125,"y":-10820.0546875,"width":41.0052070617676,"height":5.2265625},"relativeTransform":[[1.0,5.0206925036433e-17,19.0703220367432],[0.0,1.0,214.945159912109]],"size":{"x":41.0052070617676,"y":5.22638511657715},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0703220367432,"sizeFraction":0.0},"top":{"pixelOffset":214.945159912109,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5203","725:5204"]},"127:623":{"type":"TEXT","id":"127:623","name":"Persona Cards/Body Text Persona Cards","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":7.39999914169312,"width":20.6213912963867,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":15.0,"letterSpacing":-0.3,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.24,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5268":{"mainComponentId":"668:7972","type":"INSTANCE","id":"714:5268","name":"Brand DNA - Desktop","absoluteBoundingBox":{"x":24759.0,"y":-11398.5,"width":1114.0,"height":349.999969482422},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-11398.5,"width":1114.0,"height":350.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-13.5]],"size":{"x":1114.0,"y":349.999969482422},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I714:5268;668:7973","I714:5268;668:7974","I714:5268;668:7975","I714:5268;668:7976","I714:5268;668:7977","I714:5268;668:7978","I714:5268;668:7979","I714:5268;668:7980"],"componentSetId":"668:7971","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.489999979734421,"overrides":[{"key":[],"value":{"size":{"x":1114.0,"y":349.999969482422}},"componentId":"668:7972"}]},"850:13781":{"type":"FRAME","id":"850:13781","name":"Design note","absoluteBoundingBox":{"x":27113.5,"y":-7531.76171875,"width":345.0,"height":169.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7531.76171875,"width":345.0,"height":169.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":345.0,"y":169.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["850:13782"]},"146:969":{"type":"TEXT","id":"146:969","name":"Logo Menu","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6644":{"type":"TEXT","id":"694:6644","name":"A doorway for the curious. A destination for enthusiasts. A relationship engine for Heineken Beverages. Client: Distell, now Heineken Beverages
Brands: Bain’s · Three Ships · James Sedgwick Distillery
Role: Senior Digital Insights Manager
Focus: Brand strategy · Positioning · Customer experience · Membership strategy · Audience segmentation · CRM · Go-to-market
Scope: South Africa
Proof: 4,852 unique visitors in 48 hours · 832 sign-ups · 20% conversion rate Career impact: Promotion to Senior Brand Strategist across Hoorah Group’s portfolio and Heineken Beverages.","absoluteBoundingBox":{"x":27111.5,"y":-17664.0,"width":345.0,"height":462.0},"isolatedAbsoluteRenderBounds":{"x":27111.35546875,"y":-17657.19140625,"width":340.232421875,"height":450.64453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,81.0]],"size":{"x":345.0,"y":462.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":1280.0,"strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,54,54,54,54,54,54,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,54,54,54,54,54,54,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,54,54,54,54,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,54,54,54,54,54,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,54,54,54,54,54,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,54,54,54,54,54,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,54,54,54,54,54,54,54,54,54,54,54,54,54,54,54],"characters":"A doorway for the curious. A destination for enthusiasts. A relationship engine for Heineken Beverages.\nClient: Distell, now Heineken Beverages
Brands: Bain’s · Three Ships · James Sedgwick Distillery
Role: Senior Digital Insights Manager
Focus: Brand strategy · Positioning · Customer experience · Membership strategy · Audience segmentation · CRM · Go-to-market
Scope: South Africa
Proof: 4,852 unique visitors in 48 hours · 832 sign-ups · 20% conversion rate\nCareer impact: Promotion to Senior Brand Strategist across Hoorah Group’s portfolio and Heineken Beverages.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[70,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"54":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"53":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"157:17598":{"type":"TEXT","id":"157:17598","name":"Body/12px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.064453125,"y":4.26953125,"width":14.5692186355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:6988":{"type":"TEXT","id":"157:6988","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":8.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.120000004768372,"y":1.89999973773956,"width":7.48414134979248,"height":7.20000076293945},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Bebas Neue","fontPostScriptName":"BebasNeue-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"849:7869":{"type":"FRAME","id":"849:7869","name":"Frame 40217","overrideKey":"7053:2847","absoluteBoundingBox":{"x":-3824.5,"y":6858.5,"width":151.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-3824.5,"y":6858.5,"width":151.0,"height":32.0},"relativeTransform":[[1.0,0.0,53.5],[0.0,1.0,7.5]],"size":{"x":151.0,"y":32.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["849:7870"]},"157:4048":{"type":"TEXT","id":"157:4048","name":"Body/18px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":65.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":65.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":65.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17585":{"type":"TEXT","id":"157:17585","name":"Body/22px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.994140625,"width":26.178279876709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4519":{"type":"TEXT","id":"718:4519","name":"GTM Section 3 Text","absoluteBoundingBox":{"x":27113.5,"y":1742.23828125,"width":341.0,"height":542.0},"isolatedAbsoluteRenderBounds":{"x":27113.625,"y":1749.404296875,"width":339.92578125,"height":527.037109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,537.0]],"size":{"x":341.0,"y":542.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"2. Activate\nSegmentation made operational
\nPlatform selection, device targeting and audience signals were drawn directly from the persona profiles. The segmentation work and the channel strategy were the same system viewed at different levels.\nConnoisseurs needed deeper content, community and credibility signals.
Trend Adopters needed culturally current, mobile-friendly content and trend-led hooks.
Status Seekers needed visible proof of exclusivity, quality and social value.
Conscious Connectors needed community, easy education and shared experience cues.\nThis shaped where the Society showed up and what each channel had to do.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"1":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:6480":{"key":"a3480911cb72e1ca65ff5f484d9a8844f63dc103","name":"Body/16px/Medium","styleType":"TEXT","remote":true,"description":"","id":"849:6480","assetId":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},"849:7995":{"type":"TEXT","id":"849:7995","name":"Email","absoluteBoundingBox":{"x":40116.0,"y":-13859.0,"width":39.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":40116.9375,"y":-13853.1015625,"width":37.078125,"height":12.2890625},"relativeTransform":[[1.0,0.0,41.0],[0.0,1.0,8.0]],"size":{"x":39.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"154:3850":{"type":"TEXT","id":"154:3850","name":"Headings","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":51.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.210996046662331,"y":13.4196271896362,"width":48.0871505737305,"height":37.0585746765137},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":51.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":20.0,"listSpacing":20.0,"style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":20.0,"listSpacing":20.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":39.2836265563965,"letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":47.1403541564941,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":5.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":39.2836265563965,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.78567253112793,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.1755828857422,"lineHeightPercent":118.18563079834,"lineHeightPercentFontSize":143.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"117:592":{"type":"TEXT","id":"117:592","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":14.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.245028421282768,"y":2.72727251052856,"width":12.4183235168457,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":14.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13527":{"type":"RECTANGLE","id":"850:13527","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":24843.0,"y":-4575.39990234375,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":24837.80078125,"y":-4579.60009765625,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"849:13061":{"type":"TEXT","id":"849:13061","name":"Opening Line/About Me","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":68.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":0.3515625,"y":5.609375,"width":65.4140625,"height":35.859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":68.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1440.0,"name":"Home Page Desktop Frame","style":{"fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.9200019836426,"lineHeightPercent":114.346664428711,"lineHeightPercentFontSize":134.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Home Page Tablet Frame","style":{"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2799987792969,"lineHeightPercent":107.519996643066,"lineHeightPercentFontSize":126.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Home Page Mobile Frame","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8799991607666,"lineHeightPercent":100.693328857422,"lineHeightPercentFontSize":117.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4798":{"type":"TEXT","id":"720:4798","name":"Content Call Out]","absoluteBoundingBox":{"x":26245.185546875,"y":1230.1767578125,"width":652.0,"height":135.0},"isolatedAbsoluteRenderBounds":{"x":26256.0625,"y":1275.41271972656,"width":629.80859375,"height":48.2640380859375},"relativeTransform":[[1.0,0.0,3.18499970436096],[0.0,1.0,140.0]],"size":{"x":652.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.24499998986721,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Society had to make belonging feel useful after the first click, and move people from confidence to membership to advocacy.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13575":{"type":"FRAME","id":"850:13575","name":"Primary post launch","absoluteBoundingBox":{"x":24759.0,"y":-4606.0,"width":341.0,"height":1677.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-4606.0,"width":341.0,"height":1677.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":341.0,"y":1677.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13576","850:13582"]},"749:4603":{"type":"TEXT","id":"749:4603","name":"Case Study Byline","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":41.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":28.0,"height":41.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":41.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.0400009155273,"lineHeightPercent":128.282073974609,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4813":{"type":"FRAME","id":"720:4813","name":"GTM Section 6","absoluteBoundingBox":{"x":24759.0,"y":2127.0,"width":1280.0,"height":1170.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":2127.0,"width":1280.0,"height":1170.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10762.0]],"size":{"x":1280.0,"y":1170.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":34.0,"counterAxisSizingMode":"FIXED","children":["720:4815","720:4814"]},"486:96949":{"type":"TEXT","id":"486:96949","name":"Previous Case Study","absoluteBoundingBox":{"x":18659.5,"y":14336.0,"width":177.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18671.728515625,"y":14341.796875,"width":153.31640625,"height":15.4765625},"relativeTransform":[[1.0,0.0,33.5],[0.0,1.0,16.0]],"size":{"x":177.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous Case Study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17609":{"type":"TEXT","id":"157:17609","name":"Body/16px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.359375,"width":19.5856246948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:6990":{"type":"TEXT","id":"157:6990","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":12.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.01953125,"y":2.724609375,"width":11.357421875,"height":9.43359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":12.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.099609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:7028":{"type":"TEXT","id":"748:7028","name":"Membership powred growth loop","absoluteBoundingBox":{"x":27113.5,"y":-610.76171875,"width":341.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":27113.919921875,"y":-605.015625,"width":315.568359375,"height":43.478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7272.0]],"size":{"x":341.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The launch model was designed around momentum.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"718:4714":{"type":"TEXT","id":"718:4714","name":"The sign-up flow was crucial for personalisation.","absoluteBoundingBox":{"x":26268.0,"y":-1886.853515625,"width":658.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":26365.12890625,"y":-1882.61755371094,"width":463.29296875,"height":22.2640380859375},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,552.9697265625]],"size":{"x":658.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"right":{"pixelOffset":-35.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-66.0302734375,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The sign-up flow was crucial for personalisation.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4042":{"type":"TEXT","id":"157:4042","name":"Heading/Mobile/H3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":105.0,"height":34.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.56,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4021":{"type":"TEXT","id":"157:4021","name":"Body/Large/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":63.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":63.0,"height":26.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":63.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":26.0,"lineHeightPercent":123.259262084961,"lineHeightPercentFontSize":144.444442749023,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"146:1267":{"type":"TEXT","id":"146:1267","name":"Body/18px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":64.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":64.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":64.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":8.0,"letterSpacing":0.16,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13377":{"type":"FRAME","id":"850:13377","name":"The Status Seeker","absoluteBoundingBox":{"x":24753.0,"y":-4606.0,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":24753.0,"y":-4606.0,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13378","850:13379","850:13380"]},"849:13069":{"key":"2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79","name":"Body Text Case Studies","styleType":"TEXT","remote":true,"description":"","id":"849:13069","assetId":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"157:17536":{"type":"TEXT","id":"157:17536","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":70.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.30078125,"y":7.2578125,"width":66.3096923828125,"height":52.828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":70.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5182":{"type":"TEXT","id":"725:5182","name":"TO CONSIDER","absoluteBoundingBox":{"x":25425.3125,"y":-10643.3935546875,"width":71.2271575927734,"height":5.44411849975586},"isolatedAbsoluteRenderBounds":{"x":25440.48046875,"y":-10642.8662109375,"width":40.55859375,"height":4.552734375},"relativeTransform":[[1.0,5.85563273208656e-17,0.000809851451776922],[0.0,1.0,1.36147117614746]],"size":{"x":71.2271575927734,"y":5.44411849975586},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.774037539958954,"g":0.779446244239807,"b":0.781700730323792,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000809851451776922,"sizeFraction":0.0},"top":{"pixelOffset":1.36147117614746,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"TO CONSIDER","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":6.65600061416626,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.12352085113525,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17535":{"type":"TEXT","id":"157:17535","name":"Heading/Mobile/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":59.0},"isolatedAbsoluteRenderBounds":{"x":0.428573936223984,"y":8.42832183837891,"width":71.2301330566406,"height":55.200325012207},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":59.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":58.5146293640137,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.17029258728027,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.5146293640137,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13662":{"type":"RECTANGLE","id":"850:13662","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":27126.099609375,"y":-3588.86157226562,"width":163.121948242188,"height":121.599998474121},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":27119.859375,"y":-3593.90161132812,"width":197.203125,"height":155.679931640625},"relativeTransform":[[1.0,0.0,15.1000003814697],[0.0,1.0,23.9000968933105]],"size":{"x":163.121948242188,"y":121.599998474121},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2fbfb581557bf18e3063e0d1d616fb925140dd76","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":15.1000003814697,"sizeFraction":0.0},"top":{"pixelOffset":23.9000968933105,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"850:13409":{"type":"FRAME","id":"850:13409","name":"The Trend Adopter","absoluteBoundingBox":{"x":26242.0,"y":-6555.8232421875,"width":732.0,"height":183.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-6555.8232421875,"width":732.0,"height":183.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":183.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13410","850:13411","850:13412"]},"157:4041":{"type":"TEXT","id":"157:4041","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":120.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":120.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":120.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:8002":{"type":"TEXT","id":"849:8002","name":"Home →","absoluteBoundingBox":{"x":39906.0,"y":-13736.0,"width":63.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.0,"y":-13729.640625,"width":62.0859375,"height":15.9140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":63.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4],"characters":"Home →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6864":{"type":"TEXT","id":"748:6864","name":"Subheadings Case Studies","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":28.0,"height":26.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":3.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":3.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":3.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":99.1666717529297,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17523":{"type":"TEXT","id":"157:17523","name":"Heading/Mobile/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":40.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":4.71875,"width":37.8912506103516,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17518":{"type":"TEXT","id":"157:17518","name":"Persona Cards/Needs Tiles Header","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.720000028610229,"y":4.39999914169312,"width":21.2557983398438,"height":17.1000003814697},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.194999992847443,"letterSpacingValue":-0.194999992847443,"letterSpacingUnit":"PIXELS","lineHeightPx":21.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:4051":{"type":"TEXT","id":"157:4051","name":"Body/12px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":44.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":44.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:7777":{"type":"TEXT","id":"849:7777","name":"Designed & developed by Kim Hutton.","absoluteBoundingBox":{"x":37590.0,"y":-13681.0,"width":1056.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":37591.41796875,"y":-13674.5,"width":369.0234375,"height":21.248046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1056.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Designed & developed by Kim Hutton.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:b2ab0cd6129b126535e3bb21204746326484a6c7/7296:14","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17538":{"type":"TEXT","id":"157:17538","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5318":{"type":"SVG","id":"714:5318","name":"Line 3","absoluteBoundingBox":{"x":25315.9999972127,"y":-12155.0,"width":2.78728839475662e-06,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":25315.0,"y":-12155.0,"width":1.0,"height":242.0},"relativeTransform":[[-1.15177281045931e-08,1.0,411.0],[-1.0,-5.34286126452344e-09,452.0]],"size":{"x":242.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":410.99999721271,"sizeFraction":0.0},"top":{"pixelOffset":210.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"abaa285e6b458514fbf7b6ff672f8ce6035f6ef8"},"157:17607":{"type":"TEXT","id":"157:17607","name":"Body/18px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0703125,"y":6.904296875,"width":21.4185943603516,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5319":{"type":"TEXT","id":"725:5319","name":"Positioning Section 2 Explanation","absoluteBoundingBox":{"x":24759.0,"y":-10371.0,"width":1280.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":24760.2890625,"y":-10329.37109375,"width":1093.36328125,"height":19.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"I mapped three positioning territories on a functional-to-emotional spectrum: Exploration, Revolution and Celebration.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5185":{"type":"TEXT","id":"725:5185","name":"OPPORTUNITIES","absoluteBoundingBox":{"x":25425.3125,"y":-10590.7666015625,"width":71.2271575927734,"height":5.44411849975586},"isolatedAbsoluteRenderBounds":{"x":25437.21484375,"y":-10590.2392578125,"width":47.236328125,"height":4.552734375},"relativeTransform":[[1.0,5.85563273208656e-17,0.000809851451776922],[0.0,1.0,0.453997850418091]],"size":{"x":71.2271575927734,"y":5.44411849975586},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.749019622802734,"g":0.749019622802734,"b":0.749019622802734,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000809851451776922,"sizeFraction":0.0},"top":{"pixelOffset":0.453997850418091,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"OPPORTUNITIES","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":6.65600061416626,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.12352085113525,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13646":{"type":"TEXT","id":"850:13646","name":"Conoisseur text","absoluteBoundingBox":{"x":26218.0,"y":-5299.8232421875,"width":389.0,"height":637.0},"isolatedAbsoluteRenderBounds":{"x":26218.140625,"y":-5284.4169921875,"width":386.9453125,"height":615.267578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,287.0]],"size":{"x":389.0,"y":637.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,26,30,30,30,30,30,30,30,30,30,30,30,30,30,30],"characters":"The Status Seeker 
Driver: Status

This audience was drawn to quality, value, insider access and experiences that felt worth talking about. They were not looking for whisky education in the abstract; they were looking for proof that their taste was premium, informed and ahead of the norm.\nSo the Society’s role for them was to create visible social proof: credible members, access to pioneers, bespoke experiences, subtle status cues and the ability to say they had been part of something others had not.\nThey were not the first audience to build around, because status needs something to attach itself to. But once the Society had credibility and cultural momentum, they became the natural amplifier.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"30":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13380":{"type":"RECTANGLE","id":"850:13380","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24915.5,"y":-4463.173828125,"width":192.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24910.30078125,"y":-4467.3740234375,"width":220.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,162.5],[0.0,1.0,142.826171875]],"size":{"x":192.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":162.5,"sizeFraction":0.0},"bottom":{"pixelOffset":-23.173828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"543:3358":{"type":"TEXT","id":"543:3358","name":"Headings XL","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":75.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":75.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":75.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":58.0,"letterSpacing":1.16,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":63.8000030517578,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":40.0,"letterSpacing":0.8,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":30.0,"letterSpacing":0.6,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.0,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":58.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.16,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":63.8000030517578,"lineHeightPercent":90.9120254516602,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13606":{"type":"RECTANGLE","id":"850:13606","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27109.5,"y":-4276.16162109375,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27104.30078125,"y":-4280.36181640625,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13397":{"type":"FRAME","id":"850:13397","name":"Section 1 Segmentation","absoluteBoundingBox":{"x":26242.0,"y":-7582.8232421875,"width":732.0,"height":201.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-7582.8232421875,"width":732.0,"height":201.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":201.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13398"]},"725:5300":{"type":"TEXT","id":"725:5300","name":"Explanation - Positioning Section 1","absoluteBoundingBox":{"x":26244.0,"y":-11130.0,"width":728.0,"height":82.0},"isolatedAbsoluteRenderBounds":{"x":26244.193359375,"y":-11121.7109375,"width":716.28515625,"height":48.384765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.2001953125]],"size":{"x":728.0,"y":82.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.2001953125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The brand architecture clarified what the Society could credibly hold. The next question was what it should make people feel part of.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5240":{"type":"TEXT","id":"725:5240","name":"RELEVANCE","absoluteBoundingBox":{"x":27133.2998534792,"y":-9930.19179114183,"width":49.0044593335588,"height":4.46681260104742},"isolatedAbsoluteRenderBounds":{"x":27133.2998534792,"y":-9930.19179114183,"width":49.0044593335588,"height":4.46681260104742},"relativeTransform":[[1.0,0.0,-8.11375999450684],[-1.72352127913373e-19,1.0,1.10157287120819]],"size":{"x":49.0018997192383,"y":4.40878582000732},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0862745121121407,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.184320017695427,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RELEVANCE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":2.39616012573242,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":2.20446729660034,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"748:6994":{"type":"TEXT","id":"748:6994","name":"Insight to brand header","absoluteBoundingBox":{"x":26284.0,"y":-12318.2001953125,"width":648.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":26297.748046875,"y":-12310.580078125,"width":621.083984375,"height":51.1201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,995.0]],"size":{"x":648.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"The solve:
How does each brand contribute to South African Whisky Culture?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","paragraphSpacing":33.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":33.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-BoldIt","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","semanticItalic":"ITALIC","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"718:4520":{"type":"FRAME","id":"718:4520","name":"GTM Section 3 Images","absoluteBoundingBox":{"x":27113.5,"y":1205.23828125,"width":325.0,"height":518.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":1205.23828125,"width":325.0,"height":518.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":325.0,"y":518.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["718:4521","718:4522","722:5095"]},"694:6662":{"type":"TEXT","id":"694:6662","name":"The whisky paradox Whisky drinking was never just about the liquid. It was about the experience around it — shaped by how people felt while participating, and how they believed they would be perceived for taking part. Whisky was a social signal. Every whisky club in South Africa at the time leaned hard into the elitist cigar-lounge aesthetic. Surprisingly, audience research showed that people who already liked whisky often appreciated that lifestyle. The premium world, the ritual, the taste cues and the codes of sophistication were not irrelevant. They were part of the appeal. The problem was that premium often felt closed. The data pointed to where: audiences were already drinking whisky in non-traditional ways. Cocktails were popular both on- and off-trade. Yet every competitor still positioned whisky in a purist fashion, gatekeeping the very behaviour that could grow the category — an untapped market hiding in plain sight, and proof that lowering the barrier to entry from purists-only to curious cocktail drinkers wasn't sacrilege, if done right. That meant the premium codes couldn't be discarded — they needed reinterpreting. Not stripped of sophistication, but re-rooted in something distinctly South African: the natural ingredients shaped by the African sun, the pioneering distilleries, the craft of a whisky industry still writing its own story. A naturally local sophistication, rather than the imported, imitative elitism that had defined the category until now.","absoluteBoundingBox":{"x":27118.5,"y":-15973.0,"width":336.0,"height":1111.0},"isolatedAbsoluteRenderBounds":{"x":27118.5,"y":-15961.2138671875,"width":333.873046875,"height":1094.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":1111.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,71,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,73,73,73,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,72,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,73,73,73,73,73,73,73,73,73,73,73,73,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,76,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75,75],"characters":"The whisky paradox\nWhisky drinking was never just about the liquid. It was about the experience around it — shaped by how people felt while participating, and how they believed they would be perceived for taking part. Whisky was a social signal.\nEvery whisky club in South Africa at the time leaned hard into the elitist cigar-lounge aesthetic. Surprisingly, audience research showed that people who already liked whisky often appreciated that lifestyle. The premium world, the ritual, the taste cues and the codes of sophistication were not irrelevant. They were part of the appeal.\nThe problem was that premium often felt closed.\nThe data pointed to where: audiences were already drinking whisky in non-traditional ways. Cocktails were popular both on- and off-trade. Yet every competitor still positioned whisky in a purist fashion, gatekeeping the very behaviour that could grow the category — an untapped market hiding in plain sight, and proof that lowering the barrier to entry from purists-only to curious cocktail drinkers wasn't sacrilege, if done right.\nThat meant the premium codes couldn't be discarded — they needed reinterpreting. Not stripped of sophistication, but re-rooted in something distinctly South African: the natural ingredients shaped by the African sun, the pioneering distilleries, the craft of a whisky industry still writing its own story. A naturally local sophistication, rather than the imported, imitative elitism that had defined the category until now.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":95.8333282470703,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"76":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"75":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"74":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"73":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"72":{"styleIdForText":"StyleId:157:17643","fontFamily":"Source Serif Pro","fontPostScriptName":"SourceSerifPro-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":24.0,"letterSpacing":0.96,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.7200012207031,"lineHeightPercent":130.559997558594,"lineHeightPercentFontSize":153.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.2000007629395,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":33.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.9799995422363,"lineHeightPercent":137.386672973633,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":36.0,"letterSpacing":1.08,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.9599990844727,"lineHeightPercent":128.491622924805,"lineHeightPercentFontSize":161.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"798:3454","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"71":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13599":{"type":"RECTANGLE","id":"850:13599","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":27086.0,"y":-5469.8232421875,"width":215.0,"height":119.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":27078.19921875,"y":-5476.123046875,"width":257.6015625,"height":161.599609375},"relativeTransform":[[1.0,0.0,176.0],[0.0,1.0,117.0]],"size":{"x":215.0,"y":119.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":176.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-65.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.5,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":13.5,"y":15.0},"radius":16.7999992370605,"spread":4.5,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.0,15.0,15.0,15.0],"cornerRadius":15.0},"486:96965":{"type":"COMPONENT","id":"486:96965","name":"FOR/Says:=Home, Text/Icon=Full Text, Button Colour=Black, Size=Large, State=Default","absoluteBoundingBox":{"x":18390.0,"y":14077.0,"width":188.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":18390.0,"y":14077.0,"width":188.0,"height":56.0},"relativeTransform":[[1.0,0.0,612.0],[0.0,1.0,670.0]],"size":{"x":188.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":612.0,"sizeFraction":0.0},"top":{"pixelOffset":670.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":97115},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-4.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["486:96966"],"componentSetId":"159:1676"},"715:7919":{"type":"FRAME","id":"715:7919","name":"GTM + Membership","absoluteBoundingBox":{"x":26242.0,"y":-9307.8232421875,"width":732.0,"height":124.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-9307.8232421875,"width":732.0,"height":124.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":732.0,"y":124.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["715:7920","850:13809"]},"849:7925":{"type":"TEXT","id":"849:7925","name":"Email","absoluteBoundingBox":{"x":39568.0,"y":-13620.0,"width":39.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39568.9375,"y":-13614.1015625,"width":37.078125,"height":12.2890625},"relativeTransform":[[1.0,0.0,145.0],[0.0,1.0,8.0]],"size":{"x":39.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"668:7980":{"type":"SVG","id":"668:7980","name":"Ellipse 4","absoluteBoundingBox":{"x":39864.80078125,"y":24505.599609375,"width":60.0,"height":71.1999969482422},"isolatedAbsoluteRenderBounds":{"x":39864.80078125,"y":24505.599609375,"width":60.0,"height":71.19921875},"relativeTransform":[[1.0,0.0,1224.80004882812],[0.0,1.0,341.600006103516]],"size":{"x":60.0,"y":71.1999969482422},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1224.80004882812,"sizeFraction":0.0},"top":{"pixelOffset":341.600006103516,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"df4ec1fa2b899421c6a76db34f8b250333c65c88"},"157:17593":{"type":"TEXT","id":"157:17593","name":"Body/14px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0751953125,"y":5.814453125,"width":16.9974212646484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"720:4766":{"type":"TEXT","id":"720:4766","name":"GTM Section 4 Scale Text","absoluteBoundingBox":{"x":24759.0,"y":631.0,"width":1280.0,"height":406.0},"isolatedAbsoluteRenderBounds":{"x":24759.0390625,"y":640.302978515625,"width":1245.07421875,"height":390.788818359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,747.0]],"size":{"x":1280.0,"y":406.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[20,20,20,20,20,20,20,20,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,22,22],"characters":"3 Scale\nA phased launch to manage risk\nEach phase had to earn the next.\nThe rollout was sequenced deliberately because this was effectively a category-creation launch with no direct precedent in the South African market.\nPhase One: website, CRM architecture and approved merged-audience plan.
Phase Two: paid and organic activation.
Phase Three: events, partnerships and CRM running at capacity.\nThe logic was simple: build the infrastructure before scaling the noise. Website, database, membership journey and CRM had to be ready before events, partnerships and full community activation could work properly.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"21":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"256:3694":{"type":"TEXT","id":"256:3694","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.255681842565536,"y":2.72727251052856,"width":11.8288354873657,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"705:4713":{"type":"FRAME","id":"705:4713","name":"Frame 482865","absoluteBoundingBox":{"x":26255.0,"y":-15180.0,"width":635.0,"height":192.0},"isolatedAbsoluteRenderBounds":{"x":26255.0,"y":-15180.0,"width":635.0,"height":192.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":635.0,"y":192.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["694:6565"]},"360:20778":{"type":"TEXT","id":"360:20778","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.13671875,"y":2.890625,"width":11.2158203125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"486:97328":{"type":"TEXT","id":"486:97328","name":"Back to Top","absoluteBoundingBox":{"x":18715.9921875,"y":14944.1533203125,"width":50.1759986877441,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":18724.279296875,"y":14946.58984375,"width":33.78125,"height":5.84375},"relativeTransform":[[1.0,0.0,7.84000015258789],[0.0,1.0,6.47599983215332]],"size":{"x":50.1759986877441,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.391999989748001,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Back to Top","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":6.27199983596802,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.12543999671936,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.40799999237061,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13777":{"type":"FRAME","id":"850:13777","name":"Frame 482862","absoluteBoundingBox":{"x":27113.5,"y":-7757.76171875,"width":351.0,"height":207.0},"isolatedAbsoluteRenderBounds":{"x":27113.5,"y":-7757.76171875,"width":351.0,"height":207.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":351.0,"y":207.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["850:13778","850:13779"]},"157:4031":{"type":"TEXT","id":"157:4031","name":"Heading/Mobile/H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":192.0,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":192.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.12,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":56.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:7027":{"type":"TEXT","id":"748:7027","name":"Membership powred growth loop","absoluteBoundingBox":{"x":26255.0,"y":-2973.8232421875,"width":706.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":26255.419921875,"y":-2968.0771484375,"width":513.916015625,"height":19.5703125},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,6346.0]],"size":{"x":706.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"The launch model was designed around momentum.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":15.0,"style":{"styleIdForText":"StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.3999996185303,"lineHeightPercent":117.359161376953,"lineHeightPercentFontSize":142.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6525":{"mainComponentId":"486:96953","type":"INSTANCE","id":"694:6525","name":"Button","absoluteBoundingBox":{"x":24942.0,"y":3972.0,"width":220.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":24942.0,"y":3972.0,"width":220.0,"height":56.0},"relativeTransform":[[1.0,0.0,183.0],[0.0,1.0,0.0]],"size":{"x":220.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":784,"localID":4517},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/heineken1pd"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[100.0,100.0,100.0,100.0],"cornerRadius":100.0,"paddingTop":16.0,"paddingRight":20.0,"paddingBottom":16.0,"paddingLeft":20.0,"layoutMode":"HORIZONTAL","itemSpacing":-2.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["I694:6525;486:96955","I694:6525;486:96954"],"componentSetId":"159:1676","componentProperties":{},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":486,"localID":77697},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":486,"localID":96948},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"159:1676"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":97237},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":784,"localID":4517},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/heineken1pd"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":486,"localID":81731},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":482,"localID":2925},"transitionType":"SCROLL_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SCROLL_TO","transitionResetVideoPosition":false,"openUrlInNewTab":true}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"486:96953"},{"key":["Previous Case Study0"],"value":{"characterStyleOverrides":[],"characters":"Heineken","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"486:96953"},{"key":["ArrowRight0"],"value":{"overrides":[{"key":["Vector1"],"value":{"strokeJoin":null},"componentId":"146:985"},{"key":["Vector2"],"value":{"strokeJoin":null},"componentId":"146:985"}]},"componentId":"486:96953"}]},"720:4767":{"type":"FRAME","id":"720:4767","name":"GTM section 4 GTM Framework","absoluteBoundingBox":{"x":24759.0,"y":-116.0,"width":1280.0,"height":713.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-116.0,"width":1280.0,"height":713.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":713.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["720:4768","720:4769"]},"725:5327":{"type":"TEXT","id":"725:5327","name":"Positioning Conclusion","absoluteBoundingBox":{"x":24759.0,"y":-9061.232421875,"width":1283.0,"height":362.0},"isolatedAbsoluteRenderBounds":{"x":24759.17578125,"y":-9052.603515625,"width":1257.1640625,"height":312.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1309.76806640625]],"size":{"x":1283.0,"y":362.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[16,16,16,16,16,16,16,16,16,16,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"Revolution gave the Society the strongest middle ground. It held the ambition of the category shift without making the brand feel aggressive or exclusionary. It positioned South African whisky as something gathering momentum: a category with its own makers, codes, confidence and cultural energy.\nThat territory also gave the audience a more inviting role.\nThey did not need to arrive as experts. They could arrive as whisky-wanderers: curious, open, socially engaged and willing to discover the category as it evolved.\nA society inviting whisky-wanderers to join the journey of the South African Whisky Revolution.\nThe positioning moved whisky from a world you had to qualify for, to a movement you could join.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"16":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"254:3621":{"type":"TEXT","id":"254:3621","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.244140625,"y":2.890625,"width":11.0205078125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"718:4509":{"type":"TEXT","id":"718:4509","name":"GTM Section 3 Text","absoluteBoundingBox":{"x":25461.0,"y":-1000.0,"width":578.0,"height":694.0},"isolatedAbsoluteRenderBounds":{"x":25461.21484375,"y":-960.685974121094,"width":574.615234375,"height":614.939880371094},"relativeTransform":[[1.0,0.0,702.0],[0.0,1.0,0.0]],"size":{"x":578.0,"y":694.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[18,18,18,18,18,18,18,18,18,18,18,18,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"2. Activate\nSegmentation made operational
\nPlatform selection, device targeting and audience signals were drawn directly from the persona profiles. The segmentation work and the channel strategy were the same system viewed at different levels.\nConnoisseurs needed deeper content, community and credibility signals.
Trend Adopters needed culturally current, mobile-friendly content and trend-led hooks.
Status Seekers needed visible proof of exclusivity, quality and social value.
Conscious Connectors needed community, easy education and shared experience cues.\nThis shaped where the Society showed up and what each channel had to do.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"18":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"157:17611":{"type":"TEXT","id":"157:17611","name":"Body/16px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.03125,"y":6.359375,"width":18.4918746948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:8011":{"type":"TEXT","id":"849:8011","name":"Contact Me →","absoluteBoundingBox":{"x":39906.0,"y":-13491.0,"width":105.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39906.5625,"y":-13484.796875,"width":102.30859375,"height":12.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":105.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact Me →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6967":{"type":"FRAME","id":"748:6967","name":"Frame 482893","absoluteBoundingBox":{"x":24759.0,"y":-13229.0,"width":1280.0,"height":819.0},"isolatedAbsoluteRenderBounds":{"x":24754.451171875,"y":-13229.0,"width":1285.9609375,"height":819.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":819.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["748:6911","850:13683","748:6936","748:6947","748:6987","748:6989"]},"850:13534":{"type":"RECTANGLE","id":"850:13534","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":24826.0,"y":-3682.09985351562,"width":170.736572265625,"height":94.4000015258789},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":24819.759765625,"y":-3687.13989257812,"width":204.81640625,"height":128.47998046875},"relativeTransform":[[1.0,0.0,69.5],[0.0,1.0,123.900100708008]],"size":{"x":170.736572265625,"y":94.4000015258789},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-105.763427734375,"sizeFraction":1.0},"bottom":{"pixelOffset":-30.6998977661133,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20000004768372,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":10.8000001907349,"y":12.0},"radius":13.4399995803833,"spread":3.60000014305115,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[12.0,12.0,12.0,12.0],"cornerRadius":12.0},"714:5373":{"type":"IMAGE","id":"714:5373","name":"Ellipse 7","absoluteBoundingBox":{"x":27371.09765625,"y":-11331.517578125,"width":36.629997253418,"height":36.629997253418},"isolatedAbsoluteRenderBounds":{"x":27369.150390625,"y":-11331.517578125,"width":42.50390625,"height":42.537109375},"relativeTransform":[[1.0,0.0,237.598129272461],[0.0,1.0,18.4798622131348]],"size":{"x":36.629997253418,"y":36.629997253418},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9a9c274c106f2eb2a3cb73d80f8fb8ebfb4e789f","originalImageWidth":292,"originalImageHeight":292,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":237.598129272461,"sizeFraction":0.0},"top":{"pixelOffset":18.4798622131348,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.330000013113022,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"44b376b05eac8d8d275f1ac3f3e7459e8cee8a14"},"725:5209":{"type":"RECTANGLE","id":"725:5209","name":"Rectangle 4","absoluteBoundingBox":{"x":26649.724609375,"y":-10926.1181640625,"width":32.6474609375,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26649.724609375,"y":-10926.1181640625,"width":32.646484375,"height":5.2265625},"relativeTransform":[[1.0,4.9746383958588e-17,4.17491912841797],[0.0,1.0,-5.35899926035199e-06]],"size":{"x":32.6474609375,"y":5.22638511657715},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":4.17491912841797,"sizeFraction":0.0},"top":{"pixelOffset":-5.35899926035199e-06,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"157:17541":{"type":"TEXT","id":"157:17541","name":"Heading/Desktop/H1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":132.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":0.76171875,"y":14.3359375,"width":126.599685668945,"height":98.109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":132.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.08,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":104.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5205":{"type":"GROUP","id":"725:5205","name":"Group 4","absoluteBoundingBox":{"x":26645.548828125,"y":-10962.396484375,"width":41.0052070617676,"height":5.22638511657715},"isolatedAbsoluteRenderBounds":{"x":26645.548828125,"y":-10962.396484375,"width":41.0052070617676,"height":5.2265625},"relativeTransform":[[1.0,5.0206925036433e-17,19.0703220367432],[0.0,1.0,72.6038589477539]],"size":{"x":41.0052070617676,"y":5.22638511657715},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0703220367432,"sizeFraction":0.0},"top":{"pixelOffset":72.6038589477539,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["725:5206","725:5207"]},"849:7931":{"type":"FRAME","id":"849:7931","name":"Links","absoluteBoundingBox":{"x":39046.0,"y":-13512.5,"width":85.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":39046.0,"y":-13512.5,"width":85.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":85.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["849:7932","849:7933"]},"850:13643":{"type":"RECTANGLE","id":"850:13643","name":"Screenshot 2026-06-23 at 16.57.18 1","absoluteBoundingBox":{"x":26245.0,"y":-5587.22314453125,"width":181.0,"height":135.0},"targetAspectRatio":{"x":110.0,"y":82.0},"isolatedAbsoluteRenderBounds":{"x":26239.80078125,"y":-5591.42333984375,"width":209.3984375,"height":163.400390625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,-0.39990234375]],"size":{"x":181.0,"y":135.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d9e3a336fdcf3d2b902f865e3049607e134e70e1","originalImageWidth":1912,"originalImageHeight":1436,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":27.0,"sizeFraction":0.0},"top":{"pixelOffset":-0.39990234375,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"850:13682":{"key":"e53959b8d09e2e915a7e1cc102c196ab9937f7be","name":"Headings Case Studies","styleType":"TEXT","remote":true,"description":"","id":"850:13682","assetId":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"390:49750":{"type":"TEXT","id":"390:49750","name":"Diagrams & Visuals/Visual Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":25.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.791015625,"y":6.78125,"width":21.50390625,"height":18.37890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":25.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"fontFamily":"Roboto Mono","fontPostScriptName":"RobotoMono-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4632835388184,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2511339187622,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":9.38531303405762,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":117.31640625,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4059677124023,"lineHeightPercent":100.110000610352,"lineHeightPercentFontSize":132.029846191406,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17597":{"type":"TEXT","id":"157:17597","name":"Body/12px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0234375,"y":4.26953125,"width":13.7489061355591,"height":11.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.12,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6444":{"type":"FRAME","id":"694:6444","name":"Title, Role, Focuss","absoluteBoundingBox":{"x":24759.0,"y":-17244.0,"width":1280.0,"height":445.0},"isolatedAbsoluteRenderBounds":{"x":24756.087890625,"y":-17244.0,"width":1282.912109375,"height":445.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":1280.0,"y":445.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1280.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":27.0,"counterAxisSizingMode":"FIXED","children":["694:6445","694:6446"]},"157:4049":{"type":"TEXT","id":"157:4049","name":"Body/14px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":51.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":51.0,"height":21.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":51.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"110:139":{"type":"TEXT","id":"110:139","name":"Case Studies/Supporting Lines","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":41.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":0.171875,"y":7.71875,"width":39.1712493896484,"height":30.1875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":41.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.9199981689453,"lineHeightPercent":90.4533233642578,"lineHeightPercentFontSize":105.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":97.2799987792969,"lineHeightPercentFontSize":114.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.9800004959106,"lineHeightPercent":91.3066711425781,"lineHeightPercentFontSize":107.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17614":{"type":"TEXT","id":"157:17614","name":"Body/14px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":17.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.02734375,"y":5.814453125,"width":16.0403900146484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5275":{"type":"FRAME","id":"725:5275","name":"Positioning summary and territories","absoluteBoundingBox":{"x":24759.0,"y":-10254.0,"width":1280.0,"height":493.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-10254.0,"width":1280.0,"height":493.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,117.0]],"size":{"x":1280.0,"y":493.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["725:5283","725:5311","749:4598"]},"694:6641":{"type":"FRAME","id":"694:6641","name":"Header + Explanation","absoluteBoundingBox":{"x":27113.5,"y":-17755.0,"width":341.0,"height":24604.189453125},"isolatedAbsoluteRenderBounds":{"x":26644.171875,"y":-17755.0,"width":1544.693359375,"height":24604.189453125},"relativeTransform":[[1.0,0.0,17.0],[0.0,1.0,10.0]],"size":{"x":341.0,"y":24604.189453125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.15687823295593,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":10.0,"paddingBottom":10.0,"layoutMode":"VERTICAL","itemSpacing":36.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["694:6642","705:4604","694:6660","710:5004","850:13731","707:4746","725:5336","715:7935","746:6719","739:5606","694:6722"]},"694:6441":{"mainComponentId":"663:4287","type":"INSTANCE","id":"694:6441","name":"In-case study tiles","absoluteBoundingBox":{"x":24764.0,"y":-18012.0,"width":1270.0,"height":733.0},"isolatedAbsoluteRenderBounds":{"x":24764.0,"y":-18012.0,"width":1270.0,"height":733.0},"relativeTransform":[[1.0,0.0,85.0],[0.0,1.0,84.0]],"size":{"x":1270.0,"y":733.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.01937091350555,"left":0.0},"strokeWeight":1.01937091350555,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":48.929801940918,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I694:6441;667:7851","I694:6441;667:7854"],"componentSetId":"389:38584","componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":1270.0,"y":733.0}},"componentId":"663:4287"}]},"157:17602":{"type":"TEXT","id":"157:17602","name":"Body/28px/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":35.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":6.62890625,"width":32.6407814025879,"height":26.4140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":35.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.84,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.6000022888184,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:6896":{"type":"TEXT","id":"748:6896","name":"Tension Text","absoluteBoundingBox":{"x":27125.5,"y":-13803.8447265625,"width":317.0,"height":258.0},"isolatedAbsoluteRenderBounds":{"x":27125.53125,"y":-13797.0322265625,"width":310.61328125,"height":250.072265625},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,522.155029296875]],"size":{"x":317.0,"y":258.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24],"characters":"Every thread of research — competitor, category, and macro-environment — kept returning to the same term:  South African.\nAll three partner brands already carried local craft and heritage independently, and “support local” was a rising cultural tide across South Africa.\nThat gave the strategy credible common ground.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"24":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"714:5351":{"type":"IMAGE","id":"714:5351","name":"Ellipse 7","absoluteBoundingBox":{"x":26760.701171875,"y":-12146.0400390625,"width":62.1599960327148,"height":62.1599960327148},"isolatedAbsoluteRenderBounds":{"x":26757.396484375,"y":-12146.0400390625,"width":72.12890625,"height":72.18359375},"relativeTransform":[[1.0,0.0,403.201171875],[0.0,1.0,31.3603515625]],"size":{"x":62.1599960327148,"y":62.1599960327148},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9a9c274c106f2eb2a3cb73d80f8fb8ebfb4e789f","originalImageWidth":292,"originalImageHeight":292,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":403.201171875,"sizeFraction":0.0},"top":{"pixelOffset":31.3603515625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"57fc3e07820a99921e103cde78aa424ec6b9b253"},"694:6466":{"type":"TEXT","id":"694:6466","name":"The Challenge Make exclusivity feel like an invitation rather than a restriction.
The premium, members-only quality that made whisky desirable had to remain — but it had to be opened up, so that curiosity, not expertise, was the price of entry. Get that balance wrong in either direction and the brand either loses its appeal or re-erects the same barrier it set out to remove.","absoluteBoundingBox":{"x":24759.0,"y":-15098.0,"width":1280.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":24759.48828125,"y":-15086.259765625,"width":1221.873046875,"height":159.513671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":181.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"The Challenge \nMake exclusivity feel like an invitation rather than a restriction.
The premium, members-only quality that made whisky desirable had to remain — but it had to be opened up, so that curiosity, not expertise, was the price of entry. Get that balance wrong in either direction and the brand either loses its appeal or re-erects the same barrier it set out to remove.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":106.666664123535,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"20":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"16":{"styleIdForText":"StyleId:157:17643","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":9.0,"fontSize":20.0,"letterSpacing":0.4,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.2000007629395,"lineHeightPercent":162.986663818359,"lineHeightPercentFontSize":191.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":8.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":8.0,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":0.48,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.2399978637695,"lineHeightPercent":125.83332824707,"lineHeightPercentFontSize":151.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"747:6841","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"14":{"styleIdForText":"StyleId:157:17643","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:157:17643","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7975":{"type":"TEXT","id":"849:7975","name":"Stay connected w/ me.","absoluteBoundingBox":{"x":39074.0,"y":-13342.5,"width":236.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39074.578125,"y":-13336.2578125,"width":233.8515625,"height":21.2587890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.5]],"size":{"x":236.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419607847929001,"g":0.447058826684952,"b":0.501960813999176,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stay connected w/ me.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:6482":{"key":"82b2337ba74a6d80a2be40774422faa0e419a8cb","name":"Body/16px/Regular","styleType":"TEXT","remote":true,"description":"","id":"849:6482","assetId":"StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},"146:985":{"type":"COMPONENT","id":"146:985","name":"ArrowRight","overrideKey":"1693:10819","absoluteBoundingBox":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":20.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,20.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["146:986","146:987","146:988"]},"157:17604":{"type":"TEXT","id":"157:17604","name":"Body/22px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":28.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":6.994140625,"width":26.178279876709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13644":{"type":"RECTANGLE","id":"850:13644","name":"Circular Member Engagement 4","absoluteBoundingBox":{"x":26326.0,"y":-5556.22314453125,"width":192.0,"height":109.0},"targetAspectRatio":{"x":275.0,"y":156.0},"isolatedAbsoluteRenderBounds":{"x":26320.80078125,"y":-5560.42333984375,"width":220.3984375,"height":137.400390625},"relativeTransform":[[1.0,0.0,108.0],[0.0,1.0,30.60009765625]],"size":{"x":192.0,"y":109.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1","imageTransform":[[0.97288304567337,0.0,0.00117631512694061],[0.0,1.0,0.0]],"originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":108.0,"sizeFraction":0.0},"top":{"pixelOffset":30.60009765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"157:17545":{"type":"TEXT","id":"157:17545","name":"Heading/Desktop/H5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":50.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.21484375,"y":5.8984375,"width":47.3640632629395,"height":37.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"748:7021":{"type":"FRAME","id":"748:7021","name":"Frame 482895","absoluteBoundingBox":{"x":26524.5,"y":-11649.2001953125,"width":167.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":26524.5,"y":-11649.2001953125,"width":167.0,"height":55.0},"relativeTransform":[[1.0,0.0,240.5],[0.0,1.0,1729.0]],"size":{"x":167.0,"y":55.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["748:7020"]},"720:4774":{"type":"TEXT","id":"720:4774","name":"GTM Section 4 Caption","absoluteBoundingBox":{"x":26287.0,"y":26.3466796875,"width":642.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":26298.798828125,"y":80.3466796875,"width":617.29296875,"height":33.1875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,342.169921875]],"size":{"x":642.0,"y":142.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":45.0,"sizeFraction":0.0},"right":{"pixelOffset":-45.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.169921875,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The rollout gave the Society a way to grow ambition without outrunning the system built to hold it.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13392":{"type":"TEXT","id":"850:13392","name":"Segmentation, propositions & messaging","absoluteBoundingBox":{"x":26242.0,"y":-8300.8232421875,"width":732.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":26242.75,"y":-8285.4169921875,"width":625.7578125,"height":31.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Segmentation, propositions & messaging","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17584":{"type":"TEXT","id":"157:17584","name":"Body/22px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":29.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.1181640625,"y":6.994140625,"width":26.930233001709,"height":20.75390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":29.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17610":{"type":"TEXT","id":"157:17610","name":"Body/16px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0625,"y":6.359375,"width":19.0387496948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5393":{"type":"SVG","id":"714:5393","name":"Line 8","absoluteBoundingBox":{"x":26729.7031233979,"y":-12060.4404296875,"width":1.60214767674915e-06,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":26729.142578125,"y":-12060.4404296875,"width":0.560546875,"height":136.0},"relativeTransform":[[-1.17804894728124e-08,1.0,372.203125],[-1.0,-5.22368948097096e-09,252.9599609375]],"size":{"x":136.0,"y":0.0},"fills":[],"constraintValues":{"left":{"pixelOffset":372.203123397853,"sizeFraction":0.0},"top":{"pixelOffset":116.9599609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"748:6882":{"type":"FRAME","id":"748:6882","name":"Positioning Bridge","absoluteBoundingBox":{"x":26254.0,"y":-14467.0,"width":648.799987792969,"height":164.800003051758},"isolatedAbsoluteRenderBounds":{"x":26245.6796875,"y":-14473.7197265625,"width":673.439453125,"height":189.439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,244.0]],"size":{"x":648.799987792969,"y":164.800003051758},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":4.0,"y":5.59999990463257},"radius":6.71999979019165,"spread":5.59999990463257,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.0,16.0,16.0,16.0],"cornerRadius":16.0,"clipsContent":true,"children":["748:6883","748:6884","748:6885","748:6886","748:6887"]},"849:7937":{"type":"TEXT","id":"849:7937","name":"Wild Space Case Study →","absoluteBoundingBox":{"x":39219.0,"y":-13432.5,"width":193.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":39219.0,"y":-13426.6015625,"width":192.515625,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":193.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Wild Space Case Study  →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/wild-space"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13349":{"type":"TEXT","id":"850:13349","name":"Segmentation, propositions & messaging","absoluteBoundingBox":{"x":24759.0,"y":-7348.0,"width":1298.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":24760.078125,"y":-7338.353515625,"width":899.52734375,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1298.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Segmentation, propositions & messaging","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"722:5118":{"type":"FRAME","id":"722:5118","name":"Frame 482885","absoluteBoundingBox":{"x":26245.185546875,"y":1113.41015625,"width":622.299987792969,"height":116.766654968262},"isolatedAbsoluteRenderBounds":{"x":26243.912109375,"y":1112.38110351562,"width":629.2578125,"height":123.724731445312},"relativeTransform":[[1.0,0.0,3.18499970436096],[0.0,1.0,23.2333450317383]],"size":{"x":622.299987792969,"y":116.766654968262},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.489999979734421,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":31.8500003814697,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["720:4797","722:5110","722:5102"]},"705:4599":{"type":"TEXT","id":"705:4599","name":"Context The Centre of Intelligence team I led — six direct reports and myself — had just delivered a Spirits Consumer Trends & Forecast report: threats, opportunities and market signals across the category. Buried in it was a problem: whisky had the lowest popularity and the lowest related conversation of any spirit among younger audiences. The reason was not taste. It was perception. Whisky felt elitist. Exclusive. A dim-lit mahogany bar, leather wingbacks and polished shoes — that was the “vibe” people associated with the category, and it was the single most commonly cited negative sentiment around whisky in the data. As the Insights Manager, I identified the whitespace: if whisky wanted to appeal to younger audiences, it needed to tackle that perception head-on, with education, confidence-building and nurturing. Done correctly, it could become a genuine long-term asset for the company.
 “Like a whisky club, for example.”
","absoluteBoundingBox":{"x":24759.0,"y":-16735.0,"width":1280.0,"height":514.0},"isolatedAbsoluteRenderBounds":{"x":24759.029296875,"y":-16712.916015625,"width":1251.82421875,"height":451.67578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":1280.0,"y":514.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[5,5,5,5,5,5,5,5,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Context\nThe Centre of Intelligence team I led — six direct reports and myself — had just delivered a Spirits Consumer Trends & Forecast report: threats, opportunities and market signals across the category.\nBuried in it was a problem: whisky had the lowest popularity and the lowest related conversation of any spirit among younger audiences.\nThe reason was not taste. It was perception.\nWhisky felt elitist. Exclusive. A dim-lit mahogany bar, leather wingbacks and polished shoes — that was the “vibe” people associated with the category, and it was the single most commonly cited negative sentiment around whisky in the data.\nAs the Insights Manager, I identified the whitespace: if whisky wanted to appeal to younger audiences, it needed to tackle that perception head-on, with education, confidence-building and nurturing. Done correctly, it could become a genuine long-term asset for the company.
\n“Like a whisky club, for example.”
","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6857","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"5":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"720:4771":{"type":"TEXT","id":"720:4771","name":"GTM Section 4 Scale Text","absoluteBoundingBox":{"x":26242.0,"y":181.1767578125,"width":732.0,"height":403.0},"isolatedAbsoluteRenderBounds":{"x":26242.146484375,"y":188.333755493164,"width":725.423828125,"height":389.525634765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,497.0]],"size":{"x":732.0,"y":403.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[37,37,37,37,37,37,37,37,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,41,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,41,41,41,41,41,41,41,41,41,41,41,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,41,41,41,41,41,41,41,41,41,41,41,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,41,41,41,41,41,41,41,41,41,41,41,41,41],"characters":"3 Scale\nA phased launch to manage risk\nEach phase had to earn the next.\nThe rollout was sequenced deliberately because this was effectively a category-creation launch with no direct precedent in the South African market.\nPhase One: website, CRM architecture and approved merged-audience plan.
Phase Two: paid and organic activation.
Phase Three: events, partnerships and CRM running at capacity.\nThe logic was simple: build the infrastructure before scaling the noise. Website, database, membership journey and CRM had to be ready before events, partnerships and full community activation could work properly.","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"41":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6910":{"key":"fb42cd93491d134959735599c961fe8e261e8057","name":"Visual Text","styleType":"TEXT","remote":true,"description":"","id":"748:6910","assetId":"StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":110.563331604004,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0799160003662,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":16.0,"letterSpacing":0.64,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.404369354248,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":10.0,"fontSize":12.0,"letterSpacing":0.48,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0532760620117,"lineHeightPercent":114.156639099121,"lineHeightPercentFontSize":133.777313232422,"lineHeightUnit":"FONT_SIZE_%"}}]},"739:5672":{"type":"TEXT","id":"739:5672","name":"832 sign-ups
in 48 hours","absoluteBoundingBox":{"x":27344.5,"y":6475.23828125,"width":94.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":27343.775390625,"y":6479.4462890625,"width":89.91015625,"height":52.580078125},"relativeTransform":[[1.0,0.0,4.0],[0.0,1.0,12.5]],"size":{"x":94.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.215686276555061,"g":0.254901975393295,"b":0.317647069692612,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.256000012159348,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.512000024318695},"radius":1.02400004863739,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[212,212,212,212,215,215,215,215,215,215,215,215,209,214,214,214,214,214,214,214,214,214,214,214],"characters":"832\nsign-ups
in 48 hours","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Black","fontStyle":"Black","fontVariantPosition":"NORMAL","fontSize":12.8000001907349,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5288619995117,"lineHeightPercent":101.09935760498,"lineHeightPercentFontSize":121.319236755371,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"215":{"fontSize":12.0,"lineHeightPx":16.3199996948242,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"212":{"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"214":{"fontSize":18.0,"lineHeightPx":19.6200008392334,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"209":{"fontSize":10.4000005722046,"lineHeightPx":14.1440010070801,"lineHeightPercent":116.053337097168,"lineHeightPercentFontSize":136.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"254:3623":{"type":"TEXT","id":"254:3623","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.3955078125,"y":2.890625,"width":10.751953125,"height":9.189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1884765625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"157:17613":{"type":"TEXT","id":"157:17613","name":"Body/14px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.0546875,"y":5.814453125,"width":16.5189056396484,"height":13.20703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.14,"letterSpacingValue":1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13645":{"type":"RECTANGLE","id":"850:13645","name":"Circular Member Engagement 3","absoluteBoundingBox":{"x":26238.0,"y":-5450.22314453125,"width":191.0,"height":106.0},"targetAspectRatio":{"x":2760.0,"y":1526.0},"isolatedAbsoluteRenderBounds":{"x":26232.80078125,"y":-5454.42333984375,"width":219.3984375,"height":134.400390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.60009765625]],"size":{"x":191.0,"y":106.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"11c77b67b327180c03d984b8fe52ac56c30db3ce","originalImageWidth":2864,"originalImageHeight":1602,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-29.39990234375,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":9.0,"y":10.0},"radius":11.1999998092651,"spread":3.0,"showShadowBehindNode":false}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"714:5381":{"type":"TEXT","id":"714:5381","name":"Pedigree standard","absoluteBoundingBox":{"x":27364.498046875,"y":-11225.2568359375,"width":49.5,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":27377.015625,"y":-11223.216796875,"width":24.564453125,"height":11.01171875},"relativeTransform":[[1.0,0.0,230.998123168945],[0.0,1.0,124.739967346191]],"size":{"x":49.5,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":230.998123168945,"sizeFraction":0.0},"top":{"pixelOffset":124.739967346191,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.330000013113022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Pedigree standard","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":5.28000020980835,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.9635157585144,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13535":{"type":"TEXT","id":"850:13535","name":"Conscious connector explanation","absoluteBoundingBox":{"x":24735.0,"y":-3523.0,"width":389.0,"height":973.0},"isolatedAbsoluteRenderBounds":{"x":24735.0,"y":-3502.353515625,"width":386.2734375,"height":946.669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":973.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,22,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7919":{"type":"TEXT","id":"849:7919","name":"Designed & developed by Kim Hutton.","absoluteBoundingBox":{"x":39046.0,"y":-13721.0,"width":1056.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":39047.41796875,"y":-13714.5,"width":369.0234375,"height":21.248046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1056.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.906039237976074,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Designed & developed by Kim Hutton.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:b2ab0cd6129b126535e3bb21204746326484a6c7/7296:14","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5999984741211,"lineHeightPercent":107.441482543945,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"714:5400":{"type":"SVG","id":"714:5400","name":"Line 9","absoluteBoundingBox":{"x":26851.7109358979,"y":-12060.1904296875,"width":1.60214767674915e-06,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":26851.150390625,"y":-12060.1904296875,"width":0.560546875,"height":136.0},"relativeTransform":[[-1.17804894728124e-08,1.0,494.2109375],[-1.0,-5.22368948097096e-09,253.2099609375]],"size":{"x":136.0,"y":0.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-7.7890625,"sizeFraction":1.0},"top":{"pixelOffset":117.2099609375,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"opacity":0.109999999403954,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeWeight":0.560000002384186,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"157:17591":{"type":"TEXT","id":"157:17591","name":"Body/16px/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0625,"y":6.359375,"width":19.0387496948242,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":14.0,"letterSpacing":0.28,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":10.0,"letterSpacing":0.2,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"725:5165":{"type":"FRAME","id":"725:5165","name":"Positioning section 1","absoluteBoundingBox":{"x":24759.0,"y":-10840.0,"width":1280.0,"height":432.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-10840.0,"width":1280.0,"height":432.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,106.0]],"size":{"x":1280.0,"y":432.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["726:5339","725:5299"]},"486:96969":{"type":"TEXT","id":"486:96969","name":"Home","absoluteBoundingBox":{"x":18656.0,"y":14093.0,"width":128.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":18698.82421875,"y":14099.359375,"width":42.8359375,"height":11.8125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,16.0]],"size":{"x":128.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0117647061124444,"g":0.0274509806185961,"b":0.0705882385373116,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13473":{"type":"TEXT","id":"850:13473","name":"Conscious connector explanation","absoluteBoundingBox":{"x":27089.5,"y":-3325.76171875,"width":389.0,"height":584.0},"isolatedAbsoluteRenderBounds":{"x":27089.890625,"y":-3322.595703125,"width":383.4921875,"height":576.287109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":584.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"27":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6911":{"type":"TEXT","id":"748:6911","name":"Insight to brand header","absoluteBoundingBox":{"x":24754.5,"y":-13229.0,"width":1289.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":24755.390625,"y":-13219.685546875,"width":280.318359375,"height":15.9716796875},"relativeTransform":[[1.0,0.0,-4.5],[0.0,1.0,0.0]],"size":{"x":1289.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"What I needed to solve:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"8":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:9304230874bc520c891189f42c35891563036497/7305:114","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"712:5097":{"type":"TEXT","id":"712:5097","name":"Positioning","absoluteBoundingBox":{"x":24759.0,"y":-10934.0,"width":1194.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":24761.15625,"y":-10924.353515625,"width":242.232421875,"height":45.28125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":1194.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Positioning","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":10.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"849:6404":{"key":"382c87019e12426b97fe183b9d0e93c11055bb8e","name":"Heading/Mobile/H6 Logo","styleType":"TEXT","remote":true,"description":"","id":"849:6404","assetId":"StyleId:382c87019e12426b97fe183b9d0e93c11055bb8e/7296:12","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},"850:13402":{"type":"FRAME","id":"850:13402","name":"Conoisseurs","absoluteBoundingBox":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":587.0},"isolatedAbsoluteRenderBounds":{"x":26242.0,"y":-7155.8232421875,"width":732.0,"height":587.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":732.0,"y":587.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["850:13403","850:13407"]},"748:6921":{"type":"FRAME","id":"748:6921","name":"Frame 482889","absoluteBoundingBox":{"x":27113.5,"y":-12549.0,"width":341.0,"height":1168.0},"isolatedAbsoluteRenderBounds":{"x":27107.546875,"y":-12549.0,"width":346.953125,"height":1168.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,62.0]],"size":{"x":341.0,"y":1168.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":19.0,"counterAxisSizingMode":"FIXED","children":["748:6965"]},"157:4022":{"type":"TEXT","id":"157:4022","name":"Body/Semi-Large/Regular","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":55.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":55.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":55.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":24.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13603":{"type":"FRAME","id":"850:13603","name":"The Status Seeker","absoluteBoundingBox":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":272.0},"isolatedAbsoluteRenderBounds":{"x":27089.5,"y":-4412.76171875,"width":640.0,"height":272.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":272.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13604","850:13605","850:13606"]},"748:6857":{"key":"7a7a27518ada0a14086ebb46178695cfb7d4d3c3","name":"Callouts","styleType":"TEXT","remote":true,"description":"","id":"748:6857","assetId":"StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77","type":"STYLE","style":{"fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}]},"851:5025":{"type":"TEXT","id":"851:5025","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":12.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.01953125,"y":2.724609375,"width":11.357421875,"height":9.43359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":12.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.099609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13446":{"type":"FRAME","id":"850:13446","name":"The Conoisseur","absoluteBoundingBox":{"x":27116.5,"y":-6199.76171875,"width":335.0,"height":183.0},"isolatedAbsoluteRenderBounds":{"x":27116.5,"y":-6199.76171875,"width":335.0,"height":183.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":183.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13447","850:13448","850:13449"]},"157:1855":{"type":"TEXT","id":"157:1855","name":"Text lg/Medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":69.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":69.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":69.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":18.0,"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Medium","paragraphSpacing":18.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":132.740737915039,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"694:6632":{"type":"FRAME","id":"694:6632","name":"Case Study Dash & Dram","absoluteBoundingBox":{"x":27089.0,"y":-18096.0,"width":390.0,"height":25233.0},"isolatedAbsoluteRenderBounds":{"x":27089.0,"y":-18096.0,"width":390.0,"height":25233.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":390.0,"y":25233.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.11315071582794,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":144.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:13202","694:6639","694:6640"]},"390:47095":{"type":"TEXT","id":"390:47095","name":"Landing Page/Hello I'm Kim","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":43.0,"height":41.0},"isolatedAbsoluteRenderBounds":{"x":0.133646100759506,"y":8.10841369628906,"width":41.0534057617188,"height":32.2755317687988},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":43.0,"y":41.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":34.2134017944336,"letterSpacing":1.02640205383301,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.0560836791992,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":0.72,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.42,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":34.2134017944336,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.02640205383301,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.0560836791992,"lineHeightPercent":99.1767654418945,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"157:17533":{"type":"TEXT","id":"157:17533","name":"Diagrams & Visuals/Logo Menu","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0859375,"y":2.359375,"width":18.9456253051758,"height":15.09375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"110:140":{"type":"TEXT","id":"110:140","name":"Case Studies/Body Text Desktop","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0703125,"y":6.904296875,"width":20.9685935974121,"height":16.98046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.1,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":29.0,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":12.0,"letterSpacing":-0.06,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.4000015258789,"lineHeightPercent":123.733329772949,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.838577270508,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13749":{"type":"FRAME","id":"850:13749","name":"Frame 482862","absoluteBoundingBox":{"x":24759.0,"y":-8482.0,"width":1280.0,"height":185.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8482.0,"width":1280.0,"height":185.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":1280.0,"y":185.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":25.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["850:13750","850:13751"]},"601:2967":{"type":"TEXT","id":"601:2967","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":13.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.400000035762787,"y":2.99999952316284,"width":11.1445322036743,"height":9.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":13.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Urbanist","fontPostScriptName":"UrbanistRoman-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"725:5196":{"type":"RECTANGLE","id":"725:5196","name":"Screenshot 2026-06-19 at 09.45.58 1","absoluteBoundingBox":{"x":26626.478515625,"y":-11035.0,"width":353.374847412109,"height":200.58528137207},"targetAspectRatio":{"x":1353.0,"y":768.0},"isolatedAbsoluteRenderBounds":{"x":26626.478515625,"y":-11035.0,"width":353.375,"height":200.5849609375},"relativeTransform":[[1.0,5.42105635736121e-19,-0.000584691762924194],[0.0,1.0,0.0]],"size":{"x":353.374847412109,"y":200.58528137207},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"1be66f0bac609a426edfcbfe29bc3b6e1d866c1f","imageTransform":[[0.917910516262054,0.0,0.0244233384728432],[0.0,0.925301253795624,0.0530120506882668]],"originalImageWidth":2948,"originalImageHeight":1660,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-0.000584691762924194,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.307200014591217,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.45120143890381,6.45120143890381,6.45120143890381,6.45120143890381],"cornerRadius":6.45120143890381},"849:6592":{"type":"TEXT","id":"849:6592","name":"Body/16px/SemiBold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13613":{"type":"TEXT","id":"850:13613","name":"Conscious connector explanation","absoluteBoundingBox":{"x":27089.5,"y":-3329.76171875,"width":389.0,"height":598.0},"isolatedAbsoluteRenderBounds":{"x":27089.890625,"y":-3317.9755859375,"width":383.4921875,"height":581.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,283.0]],"size":{"x":389.0,"y":598.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,22,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"26":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"25":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"22":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"850:13548":{"type":"TEXT","id":"850:13548","name":"Trend adopter explanation","absoluteBoundingBox":{"x":27781.5,"y":-4077.76171875,"width":618.0,"height":436.0},"isolatedAbsoluteRenderBounds":{"x":27781.625,"y":-4065.9755859375,"width":613.16796875,"height":419.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,335.0]],"size":{"x":618.0,"y":436.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,15,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"Conscious Connector  
Driver: Belonging

They needed a different route in.\nThis audience was open-minded, social and community-led, but less likely to enter through expertise or status alone. Their barrier was confidence: whisky had to feel less like a test of knowledge and more like a shared experience they could enjoy, learn from and bring others into. \nFor them, the Society needed to feel welcoming, useful and socially rewarding — quick educational content, ratings and reviews, light-hearted in-person experiences, plus-one access, and opportunities to connect with like-minded people.\nThey became more valuable once the Society had enough visible community behaviour to make participation feel safe. Not an intimidating room full of experts. A place to learn, taste, ask, share and belong.","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.36,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.2600002288818,"lineHeightPercent":133.973327636719,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":22.0,"letterSpacing":0.44,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.5400009155273,"lineHeightPercent":130.83332824707,"lineHeightPercentFontSize":157.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6865","paragraphIndent":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"18":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"15":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Urbanist","fontPostScriptName":"Urbanist-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7199993133545,"lineHeightPercent":109.226669311523,"lineHeightPercentFontSize":128.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6999988555908,"lineHeightPercent":98.1333312988281,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0400009155273,"lineHeightPercent":121.666664123535,"lineHeightPercentFontSize":146.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"157:17643","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"748:6895":{"type":"TEXT","id":"748:6895","name":"Tension Text","absoluteBoundingBox":{"x":26254.0,"y":-14246.2001953125,"width":708.0,"height":174.0},"isolatedAbsoluteRenderBounds":{"x":26254.03515625,"y":-14237.9111328125,"width":675.83984375,"height":165.02734375},"relativeTransform":[[1.0,0.0,12.0],[0.0,1.0,476.799987792969]],"size":{"x":708.0,"y":174.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24],"characters":"Every thread of research — competitor, category, and macro-environment — kept returning to the same term:  South African.\nAll three partner brands already carried local craft and heritage independently, and “support local” was a rising cultural tide across South Africa.\nThat gave the strategy credible common ground.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"24":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":24.0,"letterSpacing":1.2,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.560001373291,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.8000011444092,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4200019836426,"lineHeightPercent":101.546676635742,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"letterSpacing":1.1,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1800003051758,"lineHeightPercent":98.3502883911133,"lineHeightPercentFontSize":119.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13313","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"725:5191":{"type":"TEXT","id":"725:5191","name":"RELEVANCE","absoluteBoundingBox":{"x":25425.3125,"y":-10485.9677734375,"width":71.2271575927734,"height":5.44411849975586},"isolatedAbsoluteRenderBounds":{"x":25443.501953125,"y":-10485.4404296875,"width":34.630859375,"height":4.552734375},"relativeTransform":[[1.0,5.85563273208656e-17,0.000809851451776922],[0.0,1.0,1.36110317707062]],"size":{"x":71.2271575927734,"y":5.44411849975586},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0862745121121407,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.000809851451776922,"sizeFraction":0.0},"top":{"pixelOffset":1.36110317707062,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.512000024318695,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"RELEVANCE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"CENTER","style":{"fontFamily":"League Spartan","fontPostScriptName":"LeagueSpartan-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":6.65600061416626,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":6.12352085113525,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"850:13757":{"type":"FRAME","id":"850:13757","name":"Maslow's Learning Screenshot","absoluteBoundingBox":{"x":24759.0,"y":-8119.0,"width":711.0,"height":331.0},"isolatedAbsoluteRenderBounds":{"x":24759.0,"y":-8119.0,"width":711.0,"height":331.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":711.0,"y":331.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["850:13758"]},"849:7796":{"type":"TEXT","id":"849:7796","name":"Heineken FPD Case Study →","absoluteBoundingBox":{"x":37871.0,"y":-13417.5,"width":228.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":37871.0,"y":-13411.6015625,"width":209.3671875,"height":16.375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":228.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Heineken FPD Case Study →","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/heineken1pd"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:6480","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:6403":{"key":"d38ba4b425543f5043491a8d87a1da9c5f1ba0f2","name":"Heading/Mobile/H5","styleType":"TEXT","remote":true,"description":"","id":"849:6403","assetId":"StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8","type":"STYLE","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.64,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%"}},"157:4032":{"type":"TEXT","id":"157:4032","name":"Heading/Mobile/H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":137.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter Tight","fontPostScriptName":"InterTight-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":82.6472930908203,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"850:13761":{"type":"TEXT","id":"850:13761","name":"Explanation - Maslow","absoluteBoundingBox":{"x":24759.0,"y":-7735.0,"width":1280.0,"height":293.0},"isolatedAbsoluteRenderBounds":{"x":24759.380859375,"y":-7664.37109375,"width":1253.142578125,"height":151.60546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,759.0]],"size":{"x":1280.0,"y":293.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.09121179580688,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":150.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12],"characters":"The strategy needed to build confidence through education — but pitched at the level each person was actually at. 
Using segmentation and sign-up data to understand each member's experience, knowledge, and preferences, the club could meet curious beginners, casual drinkers, cocktail explorers, and committed enthusiasts exactly where they stood. 
The experience also needed diversity in execution: who hosted it, who attended, how the whisky was consumed, and how people were invited in.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"12":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"semanticWeight":"BOLD","fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"849:13069","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"849:7916":{"type":"FRAME","id":"849:7916","name":"Content","absoluteBoundingBox":{"x":39046.0,"y":-13776.0,"width":738.0,"height":188.0},"isolatedAbsoluteRenderBounds":{"x":39034.19921875,"y":-13780.2998046875,"width":749.80078125,"height":192.2998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":738.0,"y":188.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":64.0,"counterAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["849:7917","849:7920"]},"705:4603":{"type":"TEXT","id":"705:4603","name":"Context The Centre of Intelligence team I led — six direct reports and myself — had just delivered a Spirits Consumer Trends & Forecast report: threats, opportunities and market signals across the category. Buried in it was a problem: whisky had the lowest popularity and the lowest related conversation of any spirit among younger audiences. The reason was not taste. It was perception. Whisky felt elitist. Exclusive. A dim-lit mahogany bar, leather wingbacks and polished shoes — that was the “vibe” people associated with the category, and it was the single most commonly cited negative sentiment around whisky in the data. As the Insights Manager, I identified the whitespace: if whisky wanted to appeal to younger audiences, it needed to tackle that perception head-on, with education, confidence-building and nurturing. Done correctly, it could become a genuine long-term asset for the company.
 “Like a whisky club, for example.”
","absoluteBoundingBox":{"x":26242.0,"y":-17094.0,"width":732.0,"height":620.0},"isolatedAbsoluteRenderBounds":{"x":26242.02734375,"y":-17078.59375,"width":729.361328125,"height":566.978515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12.0]],"size":{"x":732.0,"y":620.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.294117659330368,"g":0.333333343267441,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[13,13,13,13,13,13,13,13,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"Context\nThe Centre of Intelligence team I led — six direct reports and myself — had just delivered a Spirits Consumer Trends & Forecast report: threats, opportunities and market signals across the category.\nBuried in it was a problem: whisky had the lowest popularity and the lowest related conversation of any spirit among younger audiences.\nThe reason was not taste. It was perception.\nWhisky felt elitist. Exclusive. A dim-lit mahogany bar, leather wingbacks and polished shoes — that was the “vibe” people associated with the category, and it was the single most commonly cited negative sentiment around whisky in the data.\nAs the Insights Manager, I identified the whitespace: if whisky wanted to appeal to younger audiences, it needed to tackle that perception head-on, with education, confidence-building and nurturing. Done correctly, it could become a genuine long-term asset for the company.
\n“Like a whisky club, for example.”
","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","paragraphSpacing":15.0,"listSpacing":10.0,"style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Regular","fontStyle":"Regular","paragraphSpacing":15.0,"listSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":0.6,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":16.0,"letterSpacing":0.48,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.3600006103516,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.54,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.7800006866455,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"14":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Playfair Display","fontPostScriptName":"PlayfairDisplay-SemiBoldItalic","fontStyle":"SemiBold Italic","italic":true,"paragraphSpacing":15.0,"listSpacing":15.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":20.0,"letterSpacing":1.0,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":15.0,"fontSize":18.0,"letterSpacing":0.9,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0599994659424,"lineHeightPercent":99.8399963378906,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"letterSpacing":1.6,"letterSpacingValue":5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.439998626709,"lineHeightPercent":87.7719421386719,"lineHeightPercentFontSize":116.999992370605,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"748:6857","paragraphIndent":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"13":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","fontFamily":"Inter Tight","fontPostScriptName":"InterTight-Bold","fontStyle":"Bold","paragraphSpacing":10.0,"listSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":46.0,"letterSpacing":0.92,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":78.6600036621094,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":32.0,"letterSpacing":0.64,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":54.7200012207031,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0","paragraphSpacing":10.0,"fontSize":25.0,"letterSpacing":0.5,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.75,"lineHeightPercent":145.919998168945,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":141.326873779297,"lineHeightPercentFontSize":171.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"850:13682","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"668:7978":{"type":"SVG","id":"668:7978","name":"Ellipse 1","absoluteBoundingBox":{"x":39836.0,"y":24552.80078125,"width":88.8000030517578,"height":88.8000030517578},"isolatedAbsoluteRenderBounds":{"x":39836.0,"y":24552.80078125,"width":88.80078125,"height":88.80078125},"relativeTransform":[[1.0,0.0,1196.0],[0.0,1.0,388.799987792969]],"size":{"x":88.8000030517578,"y":88.8000030517578},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":1196.0,"sizeFraction":0.0},"top":{"pixelOffset":388.799987792969,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.800000011920929,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"68ed0dc577baeb7813d3eeff4089c4ac11319340"},"667:7859":{"type":"RECTANGLE","id":"667:7859","name":"Dash-and-Dram-CoverImage 1","absoluteBoundingBox":{"x":14059.0,"y":22370.0,"width":724.0,"height":418.0},"targetAspectRatio":{"x":724.0,"y":418.0},"isolatedAbsoluteRenderBounds":{"x":14059.0,"y":22370.0,"width":724.0,"height":418.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":724.0,"y":418.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"9e312f231bb0dcbd09887f571481488bfaae4927","imageTransform":[[0.999999940395355,0.0,5.23258094631274e-08],[0.0,0.497713804244995,0.0]],"originalImageWidth":1400,"originalImageHeight":1624,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"714:5358":{"type":"TEXT","id":"714:5358","name":"Premium pedigree 
Mastery, remastered","absoluteBoundingBox":{"x":26742.21875,"y":-12046.919921875,"width":103.040000915527,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":26743.263671875,"y":-12044.6396484375,"width":100.818359375,"height":32.6318359375},"relativeTransform":[[1.0,0.0,384.71875],[0.0,1.0,130.48046875]],"size":{"x":103.040000915527,"y":36.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":384.71875,"sizeFraction":0.0},"top":{"pixelOffset":130.48046875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.560000002384186,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Premium pedigree\n
Mastery, remastered","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Roboto Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":8.96000003814697,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":11.8168754577637,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}}},"assetIdToGuid":{"VariableCollectionId:39d74b28c9512f4771cae565aa0f4950147c1373/723:87":"146:963","VariableCollectionId:848d2c284360b7086bd79acb8c0fc90ffce9269b/712:864":"146:966","VariableID:bbefffc78c4a4882a15ba26d79db9d1cabcf6fdf/712:850":"178:2693","StyleId:82b2337ba74a6d80a2be40774422faa0e419a8cb/7296:20":"849:6482","VariableID:065b4f261dcd755ab53cca63734c159a0e136c7f/1673:248":"146:968","VariableID:b5218b288706ef33237ddd9629eb75bf3124eaa7/712:860":"146:962","StyleId:b2ab0cd6129b126535e3bb21204746326484a6c7/7296:14":"849:6479","StyleId:8147c9c9fffe7b7af86f7b9e23ea17edf2e5f2a9/7296:22":"849:6481","VariableID:8d5e3308de92383f1e78f4189ecd595d7fdaa2a1/723:92":"178:2694","StyleId:382c87019e12426b97fe183b9d0e93c11055bb8e/7296:12":"849:6404","StyleId:38fe4b0308ed1e41871525d68a07576c86064b7d/7333:5":"849:13315","StyleId:a3480911cb72e1ca65ff5f484d9a8844f63dc103/7296:18":"849:6480","StyleId:9304230874bc520c891189f42c35891563036497/7305:114":"748:6865","VariableID:e471a0f847d9f97ba18b81909645d22333b7c454/1673:247":"146:967","StyleId:2bc53b9af22d1f669c1a6d7f1b4a22cb01cc1d79/7331:0":"849:13069","StyleId:d28c596cd6cc79935e60498111f34fea02d3f7e2/7296:66":"747:6841","StyleId:fb42cd93491d134959735599c961fe8e261e8057/7296:137":"746:6836","VariableID:e8bfb5b5efbfc354deeace3197fec0d955ebb251/723:93":"146:964","StyleId:d38ba4b425543f5043491a8d87a1da9c5f1ba0f2/7296:8":"849:6403","StyleId:969d16b4a3bdd5f475e901d55f4207fd4d2afa9e/1559:54":"146:989","StyleId:fb42cd93491d134959735599c961fe8e261e8057/7305:110":"748:6910","StyleId:af4408f0bc0349217e6def6445e1ca3172ca4412/7296:138":"798:3454","StyleId:157:17516":"157:17516","StyleId:390:46545":"390:46545","StyleId:5fda08d62cea65ea36c4b48ba66742c494ebdd04/7333:4":"849:13313","StyleId:e53959b8d09e2e915a7e1cc102c196ab9937f7be/7334:18":"850:13682","VariableCollectionId:0d8c32a692f6a1511178cc70f665b7108bda328a/712:864":"146:961","StyleId:7a7a27518ada0a14086ebb46178695cfb7d4d3c3/7301:77":"748:6857","StyleId:157:17643":"157:17643"},"guidToUrl":{"0:3":"/","849:11850":"/contactme","784:4517":"/heineken1pd","694:6432":"/dashanddram","849:6979":"/thoughtleadership","419:29064":"/peroni_f1_casestudy","606:3989":"/ux-case-study","367:36428":"/page-2","492:7529":"/cv","215:5665":"/wild-space","754:5618":"/portfolio","479:8110":"/womensday","453:11107":"/peroni_summariestoolkits","849:12148":"/landing-page-device-frame","522:5400":"/creativebriefing","914:7982":"/page-3"},"fonts":{"Urbanist:Bold Italic":{"id":"Urbanist-Italic_wght__2","url":"/_woff/v2/Urbanist-Italic_wght__2/Urbanist-Italic_wght__2.woff2","source":1,"italic":true,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist-Italic_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist-Italic_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist-Italic_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist-Italic_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist-Italic_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist-Italic_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist-Italic_wght__2-rest.woff2"}]}},"League Spartan:Bold":{"id":"59c7c900c06b1f3df1bf1784e20d475cae9c5418","url":"59c7c900c06b1f3df1bf1784e20d475cae9c5418","source":2,"italic":false,"weight":700},"League Spartan:Regular":{"id":"695481791bc7ea30620c3a32aebe820222933ba1","url":"695481791bc7ea30620c3a32aebe820222933ba1","source":2,"italic":false,"weight":400},"Roboto Mono:SemiBold":{"id":"487e6e2c6429a3685b444b4af28d3521008961f3","url":"487e6e2c6429a3685b444b4af28d3521008961f3","source":2,"italic":false,"weight":600},"Inter Tight:Italic":{"id":"abe289ae02098b2224dc6b3713995b484c28db5a","url":"abe289ae02098b2224dc6b3713995b484c28db5a","source":2,"italic":true,"weight":400},"Source Serif Pro:Bold Italic":{"id":"SourceSerifPro-BoldItalic_1","url":"/_woff/v2/SourceSerifPro-BoldItalic_1/SourceSerifPro-BoldItalic_1.woff2","source":1,"italic":true,"weight":700,"subsets":{"baseUrl":"/_woff/v2/SourceSerifPro-BoldItalic_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"SourceSerifPro-BoldItalic_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"SourceSerifPro-BoldItalic_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"SourceSerifPro-BoldItalic_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"SourceSerifPro-BoldItalic_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"SourceSerifPro-BoldItalic_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"SourceSerifPro-BoldItalic_1-rest.woff2"}]}},"Source Serif Pro:Italic":{"id":"SourceSerifPro-Italic_1","url":"/_woff/v2/SourceSerifPro-Italic_1/SourceSerifPro-Italic_1.woff2","source":1,"italic":true,"weight":400,"subsets":{"baseUrl":"/_woff/v2/SourceSerifPro-Italic_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"SourceSerifPro-Italic_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"SourceSerifPro-Italic_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"SourceSerifPro-Italic_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"SourceSerifPro-Italic_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"SourceSerifPro-Italic_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"SourceSerifPro-Italic_1-rest.woff2"}]}},"Source Serif Pro:Bold":{"id":"SourceSerifPro-Bold_2","url":"/_woff/v2/SourceSerifPro-Bold_2/SourceSerifPro-Bold_2.woff2","source":1,"italic":false,"weight":700,"subsets":{"baseUrl":"/_woff/v2/SourceSerifPro-Bold_2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"SourceSerifPro-Bold_2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"SourceSerifPro-Bold_2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"SourceSerifPro-Bold_2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"SourceSerifPro-Bold_2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"SourceSerifPro-Bold_2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"SourceSerifPro-Bold_2-rest.woff2"}]}},"Inter:Black":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":900,"variationAxes":[{"tag":"wght","value":900.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Manrope:Medium":{"id":"Manrope_wght__1","url":"/_woff/v2/Manrope_wght__1/Manrope_wght__1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Manrope_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Manrope_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Manrope_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Manrope_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Manrope_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Manrope_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Manrope_wght__1-rest.woff2"}]}},"Source Serif Pro:Regular":{"id":"SourceSerifPro-Regular_2","url":"/_woff/v2/SourceSerifPro-Regular_2/SourceSerifPro-Regular_2.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/SourceSerifPro-Regular_2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"SourceSerifPro-Regular_2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"SourceSerifPro-Regular_2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"SourceSerifPro-Regular_2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"SourceSerifPro-Regular_2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"SourceSerifPro-Regular_2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"SourceSerifPro-Regular_2-rest.woff2"}]}},"Chonburi:Regular":{"id":"Chonburi-Regular_1","url":"/_woff/v2/Chonburi-Regular_1/Chonburi-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/Chonburi-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Chonburi-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Chonburi-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Chonburi-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Chonburi-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Chonburi-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Chonburi-Regular_1-rest.woff2"}]}},"Inter Tight:SemiBold":{"id":"5475b51f841e93402999990c6693b96d65259b95","url":"5475b51f841e93402999990c6693b96d65259b95","source":2,"italic":false,"weight":600},"Inter:Regular":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Urbanist:Bold":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Playfair Display:Regular":{"id":"3d9bed10e990d9330ea8d4b6e6b922b1ec6f761b","url":"3d9bed10e990d9330ea8d4b6e6b922b1ec6f761b","source":2,"italic":false,"weight":400},"Urbanist:Black":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":900,"variationAxes":[{"tag":"wght","value":900.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Urbanist:Regular":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Playfair Display:SemiBold Italic":{"id":"466aad7599a5035c1adc76b62c2ab1ee394b15ec","url":"466aad7599a5035c1adc76b62c2ab1ee394b15ec","source":2,"italic":true,"weight":600},"Inter:Medium":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Roboto Mono:Medium":{"id":"RobotoMono_wght__2","url":"/_woff/v2/RobotoMono_wght__2/RobotoMono_wght__2.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/RobotoMono_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"RobotoMono_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"RobotoMono_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"RobotoMono_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"RobotoMono_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"RobotoMono_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"RobotoMono_wght__2-rest.woff2"}]}},"Inter Tight:Regular":{"id":"dc5010e58b5512169bda921f372c7c23ebe0d444","url":"dc5010e58b5512169bda921f372c7c23ebe0d444","source":2,"italic":false,"weight":400},"Urbanist:Medium":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Roboto Mono:Bold":{"id":"99f52821be7714f20dab474b900c485e0636a7d4","url":"99f52821be7714f20dab474b900c485e0636a7d4","source":2,"italic":false,"weight":700},"Roboto Mono:Regular":{"id":"4848102d01084d546be7e7a42bd24129ae36657c","url":"4848102d01084d546be7e7a42bd24129ae36657c","source":2,"italic":false,"weight":400},"Inter Tight:Bold":{"id":"ee8b73f1e8d67e228f2170ece14b7d12fe881234","url":"ee8b73f1e8d67e228f2170ece14b7d12fe881234","source":2,"italic":false,"weight":700},"Urbanist:SemiBold":{"id":"Urbanist_wght__2","url":"/_woff/v2/Urbanist_wght__2/Urbanist_wght__2.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Urbanist_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Urbanist_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Urbanist_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Urbanist_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Urbanist_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Urbanist_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Urbanist_wght__2-rest.woff2"}]}},"Playfair Display:SemiBold":{"id":"3b67e4d8d129e55f022afe8d961b0937f5091681","url":"3b67e4d8d129e55f022afe8d961b0937f5091681","source":2,"italic":false,"weight":600},"Inter:Semi Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter Tight:Medium":{"id":"8c0e9f6b3cc630760449feec0c458dd8768faa09","url":"8c0e9f6b3cc630760449feec0c458dd8768faa09","source":2,"italic":false,"weight":500},"Bebas Neue:Regular":{"id":"6172e6f60a86204f020f7a29b8a6ac0fbc36eb23","url":"6172e6f60a86204f020f7a29b8a6ac0fbc36eb23","source":2,"italic":false,"weight":400}},"assets":{"9d56bce0a75a62b511f8f01224ca3e255309901e":{"type":"PAINT_ASSET","url":"9d56bce0a75a62b511f8f01224ca3e255309901e.png","size":{"x":0.0,"y":0.0}},"203b1bf2211a596bea9be84966033a1ef8a8dcae":{"type":"PAINT_ASSET","url":"203b1bf2211a596bea9be84966033a1ef8a8dcae.png","size":{"x":0.0,"y":0.0}},"393635a504bf670d2a397de3bcce80f1d470fb86":{"type":"PAINT_ASSET","url":"393635a504bf670d2a397de3bcce80f1d470fb86.png","size":{"x":0.0,"y":0.0}},"f8b71ef96248e986e779278bac5ec078900e7f5a":{"type":"PAINT_ASSET","url":"f8b71ef96248e986e779278bac5ec078900e7f5a.png","size":{"x":0.0,"y":0.0}},"f3e0fdb0c24f3619340326bc1e2fb55eb4693d57":{"type":"PAINT_ASSET","url":"f3e0fdb0c24f3619340326bc1e2fb55eb4693d57.png","size":{"x":0.0,"y":0.0}},"b3500da979a13fed1ae579c4e1d682e3c1798ab4":{"type":"PAINT_ASSET","url":"b3500da979a13fed1ae579c4e1d682e3c1798ab4.png","size":{"x":0.0,"y":0.0}},"2fd77697036a0a686748b188c491d23ef482f2c7":{"type":"PAINT_ASSET","url":"2fd77697036a0a686748b188c491d23ef482f2c7.png","size":{"x":0.0,"y":0.0}},"6e464895a38ddebfa5a1ab66040976e76a5ea3e1":{"type":"PAINT_ASSET","url":"6e464895a38ddebfa5a1ab66040976e76a5ea3e1.png","size":{"x":0.0,"y":0.0}},"ae4aee86f539dd9d3a2f7acf17969535e7386d69":{"type":"PAINT_ASSET","url":"ae4aee86f539dd9d3a2f7acf17969535e7386d69.png","size":{"x":0.0,"y":0.0}},"b42ee6f11b88bde1c5fb127f9c595e41100a0815":{"type":"PAINT_ASSET","url":"b42ee6f11b88bde1c5fb127f9c595e41100a0815.png","size":{"x":0.0,"y":0.0}},"29a1e36b31afff7c4edbc8aff163245adfa3d736":{"type":"PAINT_ASSET","url":"29a1e36b31afff7c4edbc8aff163245adfa3d736.png","size":{"x":0.0,"y":0.0}},"e951868f2e82d3982378f1d14492dbadf5e80e5b":{"type":"PAINT_ASSET","url":"e951868f2e82d3982378f1d14492dbadf5e80e5b.png","size":{"x":0.0,"y":0.0}},"e53f72e565094657fb21e05f1a5327404c20b1c2":{"type":"PAINT_ASSET","url":"e53f72e565094657fb21e05f1a5327404c20b1c2.png","size":{"x":0.0,"y":0.0}},"66afb7dc4f596daac7a5aa66ea24ed454dae5fa6":{"type":"PAINT_ASSET","url":"66afb7dc4f596daac7a5aa66ea24ed454dae5fa6.png","size":{"x":0.0,"y":0.0}},"eebc61df2514b5a015f327fa5c3d045bf6d1cf3f":{"type":"PAINT_ASSET","url":"eebc61df2514b5a015f327fa5c3d045bf6d1cf3f.png","size":{"x":0.0,"y":0.0}},"6d413c9fc4321d95915e56b3b4f331a49c7d63ba":{"type":"PAINT_ASSET","url":"6d413c9fc4321d95915e56b3b4f331a49c7d63ba.png","size":{"x":0.0,"y":0.0}},"1091443a90749deadf4a440e215d6228198a7c04":{"type":"PAINT_ASSET","url":"1091443a90749deadf4a440e215d6228198a7c04.png","size":{"x":0.0,"y":0.0}},"c75449697aa8cdc8587a5c8313bf0b183e4dc951":{"type":"PAINT_ASSET","url":"c75449697aa8cdc8587a5c8313bf0b183e4dc951.png","size":{"x":0.0,"y":0.0}},"2749c1f107047a9a90007369706c13a66387d5f1":{"type":"PAINT_ASSET","url":"2749c1f107047a9a90007369706c13a66387d5f1.png","size":{"x":0.0,"y":0.0}},"c170f7e11d1dcc77c923054190369f4111d5d09f":{"type":"PAINT_ASSET","url":"c170f7e11d1dcc77c923054190369f4111d5d09f.png","size":{"x":0.0,"y":0.0}},"67bcfca7c909c5cc540ed4884be7b068a0f8fc23":{"type":"PAINT_ASSET","url":"67bcfca7c909c5cc540ed4884be7b068a0f8fc23.png","size":{"x":0.0,"y":0.0}},"1b6e9dfbbcb2d4aadf32e527c6ebfe1316e1b5ac":{"type":"PAINT_ASSET","url":"1b6e9dfbbcb2d4aadf32e527c6ebfe1316e1b5ac.png","size":{"x":0.0,"y":0.0}},"39fe5ded962d0fc9d23a3988120a46b851a64e0e":{"type":"PAINT_ASSET","url":"39fe5ded962d0fc9d23a3988120a46b851a64e0e.png","size":{"x":0.0,"y":0.0}},"a6b3134367ed2c10e51523909bbe7f09844eef60":{"type":"PAINT_ASSET","url":"a6b3134367ed2c10e51523909bbe7f09844eef60.png","size":{"x":0.0,"y":0.0}},"31bde855b84651b9b170346652ba24323b799a20":{"type":"PAINT_ASSET","url":"31bde855b84651b9b170346652ba24323b799a20.png","size":{"x":0.0,"y":0.0}},"6360e315ddc5d82284e21e3b025608666793ffdb":{"type":"PAINT_ASSET","url":"6360e315ddc5d82284e21e3b025608666793ffdb.png","size":{"x":0.0,"y":0.0}},"3fb52c535aeb2aac50625f29f7b098b127e43d39":{"type":"PAINT_ASSET","url":"3fb52c535aeb2aac50625f29f7b098b127e43d39.png","size":{"x":0.0,"y":0.0}},"2ee6148f36340d22dbbd1bd506f4c23c795f3546":{"type":"PAINT_ASSET","url":"2ee6148f36340d22dbbd1bd506f4c23c795f3546.png","size":{"x":0.0,"y":0.0}},"f4058bda9d425d4f918afa543e5b81a782bb2209":{"type":"PAINT_ASSET","url":"f4058bda9d425d4f918afa543e5b81a782bb2209.png","size":{"x":0.0,"y":0.0}},"0c3fa0b45383b55992771d38a0902951879c9be5":{"type":"PAINT_ASSET","url":"0c3fa0b45383b55992771d38a0902951879c9be5.png","size":{"x":0.0,"y":0.0}},"c0179ea2c06fa4ce00c046a4c51bfff5ea35baf9":{"type":"PAINT_ASSET","url":"c0179ea2c06fa4ce00c046a4c51bfff5ea35baf9.png","size":{"x":0.0,"y":0.0}},"802cda7bf8f975f05ca9c52cce12e099dcb24818":{"type":"PAINT_ASSET","url":"802cda7bf8f975f05ca9c52cce12e099dcb24818.png","size":{"x":0.0,"y":0.0}},"c7910cc1e43cfb49513018fe08b58af02073a1ac":{"type":"PAINT_ASSET","url":"c7910cc1e43cfb49513018fe08b58af02073a1ac.png","size":{"x":0.0,"y":0.0}},"596db6dbc6803bc8658a7f9fe0ce998999083ccb":{"type":"PAINT_ASSET","url":"596db6dbc6803bc8658a7f9fe0ce998999083ccb.png","size":{"x":0.0,"y":0.0}},"97f7524d87894732118a44569703828e146bb3e3":{"type":"PAINT_ASSET","url":"97f7524d87894732118a44569703828e146bb3e3.png","size":{"x":0.0,"y":0.0}},"2412098d841bf6dafb8eb5214e2f829cf42e5b9e":{"type":"PAINT_ASSET","url":"2412098d841bf6dafb8eb5214e2f829cf42e5b9e.png","size":{"x":0.0,"y":0.0}},"52623c78399020d7d2bdb6ba40977cf2d91e24ed":{"type":"PAINT_ASSET","url":"52623c78399020d7d2bdb6ba40977cf2d91e24ed.png","size":{"x":0.0,"y":0.0}},"29fcbdde55d5e3fa45f183b4cf0401536dee51ae":{"type":"PAINT_ASSET","url":"29fcbdde55d5e3fa45f183b4cf0401536dee51ae.png","size":{"x":0.0,"y":0.0}},"05a5e7ed7a93bf82da92707f79b3556a41d3ba6d":{"type":"PAINT_ASSET","url":"05a5e7ed7a93bf82da92707f79b3556a41d3ba6d.png","size":{"x":0.0,"y":0.0}},"587a2b4f836ed17d1cb046116234171ccfe33a2a":{"type":"PAINT_ASSET","url":"587a2b4f836ed17d1cb046116234171ccfe33a2a.png","size":{"x":0.0,"y":0.0}},"d8b0eca61df77538481adeb697edfeda92b5e3d9":{"type":"GENERATED_ASSET","url":"d8b0eca61df77538481adeb697edfeda92b5e3d9.svg","size":{"x":8.25,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-11.1111111111111,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20":{"type":"GENERATED_ASSET","url":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"258320610395f0e12c1009e4ffaa2a55b2940b87":{"type":"GENERATED_ASSET","url":"258320610395f0e12c1009e4ffaa2a55b2940b87.svg","size":{"x":28.7999992370605,"y":34.1759986877441},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"76a2004ecb0c990ad5df4911d633e87ffd3c4b8a":{"type":"PAINT_ASSET","url":"76a2004ecb0c990ad5df4911d633e87ffd3c4b8a.png","size":{"x":0.0,"y":0.0}},"d16829e8a8a20daefd2a98efcf630590669616f2":{"type":"GENERATED_ASSET","url":"d16829e8a8a20daefd2a98efcf630590669616f2.svg","size":{"x":35.7119979858398,"y":34.9440002441406},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"b0f891a552a7665254f813a232393b04cca11454":{"type":"PAINT_ASSET","url":"b0f891a552a7665254f813a232393b04cca11454.png","size":{"x":0.0,"y":0.0}},"152f0412cdb21d9e6d178e0b104389e5b98b2bd2":{"type":"PAINT_ASSET","url":"152f0412cdb21d9e6d178e0b104389e5b98b2bd2.png","size":{"x":0.0,"y":0.0}},"2599f06c9a1a350529b3abb7db128695345932a7":{"type":"GENERATED_ASSET","url":"2599f06c9a1a350529b3abb7db128695345932a7.svg","size":{"x":42.6240005493164,"y":42.6240005493164},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"e19325a6b93d0ee7d1a80cb68dec625e0ec86bdd":{"type":"GENERATED_ASSET","url":"e19325a6b93d0ee7d1a80cb68dec625e0ec86bdd.svg","size":{"x":44.6399993896484,"y":43.6800003051758},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"48a2b33b6239f9447dbb49ee9a2c633e9a0d22b5":{"type":"PAINT_ASSET","url":"48a2b33b6239f9447dbb49ee9a2c633e9a0d22b5.png","size":{"x":0.0,"y":0.0}},"133b27d5f9715a6f8e1f8167a48be47374ce57c4":{"type":"GENERATED_ASSET","url":"133b27d5f9715a6f8e1f8167a48be47374ce57c4.png","size":{"x":1400.0,"y":1624.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"c5bb88a96a270812b471dc3668e253a33ea82acb":{"type":"GENERATED_ASSET","url":"c5bb88a96a270812b471dc3668e253a33ea82acb.svg","size":{"x":7.05600023269653,"y":0.587999999523163},"offsets":{"left":{"value":-4.54545458734233,"unit":"PERCENT"},"right":{"value":-4.5454591949989,"unit":"PERCENT"},"top":{"value":-0.293999999761581,"unit":"PIXELS"},"bottom":{"value":-0.293999999761581,"unit":"PIXELS"}},"format":"SVG"},"f597dd1d8033605eda8e143c83c915bfdd81d402":{"type":"GENERATED_ASSET","url":"f597dd1d8033605eda8e143c83c915bfdd81d402.svg","size":{"x":8.56066036224365,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-15.7134868480541,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"df4ec1fa2b899421c6a76db34f8b250333c65c88":{"type":"GENERATED_ASSET","url":"df4ec1fa2b899421c6a76db34f8b250333c65c88.svg","size":{"x":60.0,"y":71.1999969482422},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"138d0df62943733bb3e04087b99af65c54e009b8":{"type":"GENERATED_ASSET","url":"138d0df62943733bb3e04087b99af65c54e009b8.svg","size":{"x":20.0,"y":14.7279224395752},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-5.26315789473684,"unit":"PERCENT"},"top":{"value":-7.3639612197876,"unit":"PIXELS"},"bottom":{"value":-7.3639612197876,"unit":"PIXELS"}},"format":"SVG"},"14fa580b5e4916f1c36c649bac33832ef22dc024":{"type":"GENERATED_ASSET","url":"14fa580b5e4916f1c36c649bac33832ef22dc024.svg","size":{"x":7.05600023269653,"y":0.587999999523163},"offsets":{"left":{"value":-4.54545458734233,"unit":"PERCENT"},"right":{"value":-4.5454591949989,"unit":"PERCENT"},"top":{"value":-0.293999999761581,"unit":"PIXELS"},"bottom":{"value":-0.293999999761581,"unit":"PIXELS"}},"format":"SVG"},"0f0c7c53f135813838517a6457492aafc034b966":{"type":"GENERATED_ASSET","url":"0f0c7c53f135813838517a6457492aafc034b966.svg","size":{"x":9.40799999237061,"y":9.40799999237061},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"dd8418ed0228ca7fc8bcbf299fe278cbf35e52f7":{"type":"GENERATED_ASSET","url":"dd8418ed0228ca7fc8bcbf299fe278cbf35e52f7.svg","size":{"x":14.1119995117188,"y":16.7462387084961},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"e339f64ee4944dd76109d3ad6482ced05243c42e":{"type":"PAINT_ASSET","url":"e339f64ee4944dd76109d3ad6482ced05243c42e.png","size":{"x":0.0,"y":0.0}},"5515df23c4fc7f6db71f97461a0130574c993a28":{"type":"GENERATED_ASSET","url":"5515df23c4fc7f6db71f97461a0130574c993a28.svg","size":{"x":20.8857593536377,"y":20.8857593536377},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"56b8982675795786bc3bdd892cecf32cbda01b5b":{"type":"GENERATED_ASSET","url":"56b8982675795786bc3bdd892cecf32cbda01b5b.png","size":{"x":42.5039978027344,"y":42.5369987487793},"offsets":{"left":{"value":-5.31531578676601,"unit":"PERCENT"},"right":{"value":-10.7207229513158,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261314176324,"unit":"PERCENT"}},"format":"PNG"},"b81521f82c82c0e9d927f539cd12ac10ebde3523":{"type":"GENERATED_ASSET","url":"b81521f82c82c0e9d927f539cd12ac10ebde3523.svg","size":{"x":6.0,"y":0.330000013113022},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.330000013113022,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"42de2dd071d0703cb7835065e49b169b5c773ade":{"type":"PAINT_ASSET","url":"42de2dd071d0703cb7835065e49b169b5c773ade.png","size":{"x":0.0,"y":0.0}},"ca1a60eabe10d9809c34108b9abcfb7a0985a6e8":{"type":"GENERATED_ASSET","url":"ca1a60eabe10d9809c34108b9abcfb7a0985a6e8.svg","size":{"x":263.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"7fc146845ee1328ccb4ebd3877853d5211561396":{"type":"GENERATED_ASSET","url":"7fc146845ee1328ccb4ebd3877853d5211561396.svg","size":{"x":274.889984130859,"y":0.330000013113022},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.330000013113022,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"51e9846f4171d208ebbf8d28ee4dd95fb470a9de":{"type":"PAINT_ASSET","url":"51e9846f4171d208ebbf8d28ee4dd95fb470a9de.png","size":{"x":2864.0,"y":1602.0}},"b5813136419726bba970e16f02dbb29570b185c7":{"type":"GENERATED_ASSET","url":"b5813136419726bba970e16f02dbb29570b185c7.svg","size":{"x":80.0,"y":0.330000013113022},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.330000013113022,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"634d01b41bef39236a07e77b487490d08a522109":{"type":"PAINT_ASSET","url":"634d01b41bef39236a07e77b487490d08a522109.png","size":{"x":0.0,"y":0.0}},"7a137ec2d30324ebcf2def286e402297d73faaad":{"type":"GENERATED_ASSET","url":"7a137ec2d30324ebcf2def286e402297d73faaad.svg","size":{"x":5.99246215820312,"y":10.4999990463257},"offsets":{"left":{"value":-11.1111108307836,"unit":"PERCENT"},"right":{"value":-15.7134876697982,"unit":"PERCENT"},"top":{"value":-5.55555541539178,"unit":"PERCENT"},"bottom":{"value":-5.55554784654784,"unit":"PERCENT"}},"format":"SVG"},"88c26ffbd93fbdf29b09627744876ec5cfe2749f":{"type":"GENERATED_ASSET","url":"88c26ffbd93fbdf29b09627744876ec5cfe2749f.svg","size":{"x":74.4000015258789,"y":72.8000030517578},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"44b376b05eac8d8d275f1ac3f3e7459e8cee8a14":{"type":"GENERATED_ASSET","url":"44b376b05eac8d8d275f1ac3f3e7459e8cee8a14.png","size":{"x":42.5039978027344,"y":42.5369987487793},"offsets":{"left":{"value":-5.31531578676601,"unit":"PERCENT"},"right":{"value":-10.7207229513158,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261314176324,"unit":"PERCENT"}},"format":"PNG"},"8e3ab0963d3124750daaeae5b7b3d18de9ef8379":{"type":"GENERATED_ASSET","url":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379.svg","size":{"x":12.6000003814697,"y":1.04999995231628},"offsets":{"left":{"value":-4.54545426396862,"unit":"PERCENT"},"right":{"value":-4.54545632819871,"unit":"PERCENT"},"top":{"value":-0.524999976158142,"unit":"PIXELS"},"bottom":{"value":-0.524999976158142,"unit":"PIXELS"}},"format":"SVG"},"3e89c42626411eebdc7eda57753904b1107b11b8":{"type":"PAINT_ASSET","url":"3e89c42626411eebdc7eda57753904b1107b11b8.png","size":{"x":0.0,"y":0.0}},"c147de9576d3f81a43fede0ae2ddc33eb4db8504":{"type":"GENERATED_ASSET","url":"c147de9576d3f81a43fede0ae2ddc33eb4db8504.svg","size":{"x":5.99246215820312,"y":10.4999990463257},"offsets":{"left":{"value":-11.1111108307836,"unit":"PERCENT"},"right":{"value":-15.7134876697982,"unit":"PERCENT"},"top":{"value":-5.55555541539178,"unit":"PERCENT"},"bottom":{"value":-5.55554784654784,"unit":"PERCENT"}},"format":"SVG"},"8a6b6516a28cb240200fe6dd8fbc4b0f449a959a":{"type":"GENERATED_ASSET","url":"8a6b6516a28cb240200fe6dd8fbc4b0f449a959a.svg","size":{"x":476.0,"y":0.560000002384186},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.560000002384186,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"b950c792d980017b76c04486b036a89954302137":{"type":"GENERATED_ASSET","url":"b950c792d980017b76c04486b036a89954302137.svg","size":{"x":16.7999992370605,"y":16.7999992370605},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"6d5c9e58c011df6ffecd1a10b428bf2865ee3c0d":{"type":"GENERATED_ASSET","url":"6d5c9e58c011df6ffecd1a10b428bf2865ee3c0d.svg","size":{"x":36.0,"y":42.7199974060059},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"97abf01053840a206c267c8d4922dfdcf5e6b30d":{"type":"GENERATED_ASSET","url":"97abf01053840a206c267c8d4922dfdcf5e6b30d.svg","size":{"x":18.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"2a12fb58f9418232d6f37e0e298a20998833ca0e":{"type":"GENERATED_ASSET","url":"2a12fb58f9418232d6f37e0e298a20998833ca0e.svg","size":{"x":15.8759994506836,"y":18.8395175933838},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"1c2a241da3086ec8a13503b0213c6a717d9c4e97":{"type":"GENERATED_ASSET","url":"1c2a241da3086ec8a13503b0213c6a717d9c4e97.svg","size":{"x":19.6862392425537,"y":19.2628803253174},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"a1679472cb5ac9544cb6a6b6249a04b619c6dae3":{"type":"PAINT_ASSET","url":"a1679472cb5ac9544cb6a6b6249a04b619c6dae3.png","size":{"x":0.0,"y":0.0}},"a6c05028fcebad78bf0fe2b3245f1a88a4f9ca6c":{"type":"GENERATED_ASSET","url":"a6c05028fcebad78bf0fe2b3245f1a88a4f9ca6c.svg","size":{"x":18.5599994659424,"y":8.24763679504395},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-3.11110814412435,"unit":"PERCENT"},"top":{"value":-4.12381839752197,"unit":"PIXELS"},"bottom":{"value":-4.12381839752197,"unit":"PIXELS"}},"format":"SVG"},"4725810cdcbe6e7c831e8345a30f98c4310b275c":{"type":"PAINT_ASSET","url":"4725810cdcbe6e7c831e8345a30f98c4310b275c.png","size":{"x":0.0,"y":0.0}},"74089cd85ce17db46fd8000e101e43d5502201c2":{"type":"GENERATED_ASSET","url":"74089cd85ce17db46fd8000e101e43d5502201c2.png","size":{"x":52.5999984741211,"y":52.5999984741211},"offsets":{"left":{"value":-27.6666673024495,"unit":"PERCENT"},"right":{"value":-47.6666609446208,"unit":"PERCENT"},"top":{"value":-14.3333339691162,"unit":"PERCENT"},"bottom":{"value":-60.9999942779541,"unit":"PERCENT"}},"format":"PNG"},"c8b292978d579c4da061c78b720d6f6a4fe38dc3":{"type":"GENERATED_ASSET","url":"c8b292978d579c4da061c78b720d6f6a4fe38dc3.svg","size":{"x":148.0,"y":0.560000002384186},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.560000002384186,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"57fc3e07820a99921e103cde78aa424ec6b9b253":{"type":"GENERATED_ASSET","url":"57fc3e07820a99921e103cde78aa424ec6b9b253.png","size":{"x":72.1279983520508,"y":72.1839981079102},"offsets":{"left":{"value":-5.31531549499935,"unit":"PERCENT"},"right":{"value":-10.7207252957526,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261304938303,"unit":"PERCENT"}},"format":"PNG"},"5df6517074de60d30a14015a7091b8e2567825b6":{"type":"PAINT_ASSET","url":"5df6517074de60d30a14015a7091b8e2567825b6.png","size":{"x":2896.0,"y":1644.0}},"49901c9b1082418aac62a8d34bf9810cb6f89cdf":{"type":"GENERATED_ASSET","url":"49901c9b1082418aac62a8d34bf9810cb6f89cdf.png","size":{"x":72.1279983520508,"y":72.1839981079102},"offsets":{"left":{"value":-5.31531549499935,"unit":"PERCENT"},"right":{"value":-10.7207252957526,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261304938303,"unit":"PERCENT"}},"format":"PNG"},"c33138e4e716fce72ad021caef5356ef73808385":{"type":"PAINT_ASSET","url":"c33138e4e716fce72ad021caef5356ef73808385.png","size":{"x":2948.0,"y":1660.0}},"68ed0dc577baeb7813d3eeff4089c4ac11319340":{"type":"GENERATED_ASSET","url":"68ed0dc577baeb7813d3eeff4089c4ac11319340.svg","size":{"x":88.8000030517578,"y":88.8000030517578},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"528e3c8247303748faafe17a2885464a576be2a3":{"type":"GENERATED_ASSET","url":"528e3c8247303748faafe17a2885464a576be2a3.png","size":{"x":128.800003051758,"y":128.899993896484},"offsets":{"left":{"value":-5.31531497164889,"unit":"PERCENT"},"right":{"value":-10.7207238137185,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261206274634,"unit":"PERCENT"}},"format":"PNG"},"62f75799788e97ec3565126cea50c3f6e6c12737":{"type":"GENERATED_ASSET","url":"62f75799788e97ec3565126cea50c3f6e6c12737.svg","size":{"x":10.1533451080322,"y":4.8602147102356},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-3.35934366057494,"unit":"PERCENT"},"top":{"value":-2.4301073551178,"unit":"PIXELS"},"bottom":{"value":-2.4301073551178,"unit":"PIXELS"}},"format":"SVG"},"77ef0707c8ffd405e37db03da06956ecb94a8bd4":{"type":"GENERATED_ASSET","url":"77ef0707c8ffd405e37db03da06956ecb94a8bd4.svg","size":{"x":36.455997467041,"y":35.6720008850098},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"1be66f0bac609a426edfcbfe29bc3b6e1d866c1f":{"type":"PAINT_ASSET","url":"1be66f0bac609a426edfcbfe29bc3b6e1d866c1f.png","size":{"x":2948.0,"y":1660.0}},"d96592feb9d2b8e6b5391b7062ec1133a23b94ad":{"type":"GENERATED_ASSET","url":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad.png","size":{"x":69.5999984741211,"y":69.6000061035156},"offsets":{"left":{"value":-17.659574873904,"unit":"PERCENT"},"right":{"value":-30.4255282625239,"unit":"PERCENT"},"top":{"value":-9.14893657603163,"unit":"PERCENT"},"bottom":{"value":-38.9361827931506,"unit":"PERCENT"}},"format":"PNG"},"874ec27e11c8d8126d2a08dba8bb4525f68acd5e":{"type":"PAINT_ASSET","url":"874ec27e11c8d8126d2a08dba8bb4525f68acd5e.png","size":{"x":0.0,"y":0.0}},"dd77dedd2eeb7c0d63134c1f0361a304a68682e3":{"type":"GENERATED_ASSET","url":"dd77dedd2eeb7c0d63134c1f0361a304a68682e3.png","size":{"x":72.1279983520508,"y":72.1839981079102},"offsets":{"left":{"value":-5.31531549499935,"unit":"PERCENT"},"right":{"value":-10.7207252957526,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261304938303,"unit":"PERCENT"}},"format":"PNG"},"000114dee0059df7c39c998a6e149894fe22ee7e":{"type":"GENERATED_ASSET","url":"000114dee0059df7c39c998a6e149894fe22ee7e.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"9e91acd3c50719a1734484bf252292ccdb90aed1":{"type":"PAINT_ASSET","url":"9e91acd3c50719a1734484bf252292ccdb90aed1.png","size":{"x":0.0,"y":0.0}},"111a95b4fd44689be61e4ec4656da7002c64880c":{"type":"GENERATED_ASSET","url":"111a95b4fd44689be61e4ec4656da7002c64880c.svg","size":{"x":17.4988784790039,"y":17.12255859375},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"cf1a7497993e916c3866548fee70a797d0482136":{"type":"GENERATED_ASSET","url":"cf1a7497993e916c3866548fee70a797d0482136.svg","size":{"x":8.56066036224365,"y":15.0},"offsets":{"left":{"value":-11.1111111111111,"unit":"PERCENT"},"right":{"value":-15.7134868480541,"unit":"PERCENT"},"top":{"value":-5.55555555555556,"unit":"PERCENT"},"bottom":{"value":-5.55555555555556,"unit":"PERCENT"}},"format":"SVG"},"c07c4becaeaea36535e471d64a415307c7fcab52":{"type":"PAINT_ASSET","url":"c07c4becaeaea36535e471d64a415307c7fcab52.png","size":{"x":0.0,"y":0.0}},"6730bbcb7ecc7df50ed66149d96bff87d8747713":{"type":"GENERATED_ASSET","url":"6730bbcb7ecc7df50ed66149d96bff87d8747713.svg","size":{"x":18.0,"y":1.5},"offsets":{"left":{"value":-4.54545454545455,"unit":"PERCENT"},"right":{"value":-4.54545454545455,"unit":"PERCENT"},"top":{"value":-0.75,"unit":"PIXELS"},"bottom":{"value":-0.75,"unit":"PIXELS"}},"format":"SVG"},"098a34e6e9f4f306529163d135b90741489ac772":{"type":"GENERATED_ASSET","url":"098a34e6e9f4f306529163d135b90741489ac772.svg","size":{"x":136.0,"y":0.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"487d8c0e1c299190652d9da73b709712ae401fbe":{"type":"GENERATED_ASSET","url":"487d8c0e1c299190652d9da73b709712ae401fbe.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"d3c4bb8ce9eba28e552b935078372fcfa65fdc8a":{"type":"PAINT_ASSET","url":"d3c4bb8ce9eba28e552b935078372fcfa65fdc8a.png","size":{"x":0.0,"y":0.0}},"2e3a182c02f1518a140b74418c2ea4861dd15588":{"type":"GENERATED_ASSET","url":"2e3a182c02f1518a140b74418c2ea4861dd15588.svg","size":{"x":12.6000003814697,"y":1.04999995231628},"offsets":{"left":{"value":-4.54545426396862,"unit":"PERCENT"},"right":{"value":-4.54545632819871,"unit":"PERCENT"},"top":{"value":-0.524999976158142,"unit":"PIXELS"},"bottom":{"value":-0.524999976158142,"unit":"PIXELS"}},"format":"SVG"},"e8952a9307e7ea20f36b941970fc77ed6ea51659":{"type":"PAINT_ASSET","url":"e8952a9307e7ea20f36b941970fc77ed6ea51659.png","size":{"x":2910.0,"y":1606.0}},"68e4c48f95e06cd82d0556d47033c1b68b9a3147":{"type":"PAINT_ASSET","url":"68e4c48f95e06cd82d0556d47033c1b68b9a3147.png","size":{"x":0.0,"y":0.0}},"9e312f231bb0dcbd09887f571481488bfaae4927":{"type":"PAINT_ASSET","url":"9e312f231bb0dcbd09887f571481488bfaae4927.png","size":{"x":1400.0,"y":1624.0}},"daa7d8dc90f4110e7751ba785fbd4f11419700de":{"type":"PAINT_ASSET","url":"daa7d8dc90f4110e7751ba785fbd4f11419700de.png","size":{"x":2910.0,"y":1672.0}},"81261cd7ff4043fc52f0cb70b9a3d3efca85669d":{"type":"PAINT_ASSET","url":"81261cd7ff4043fc52f0cb70b9a3d3efca85669d.png","size":{"x":2910.0,"y":1672.0}},"9a57fd4fa38cf0f6aea504ed228aab851eed964d":{"type":"GENERATED_ASSET","url":"9a57fd4fa38cf0f6aea504ed228aab851eed964d.svg","size":{"x":53.2800025939941,"y":53.2800025939941},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"f76fa088095c55cd125981c821fdf6d752aecabf":{"type":"PAINT_ASSET","url":"f76fa088095c55cd125981c821fdf6d752aecabf.png","size":{"x":1900.0,"y":377.0}},"efdf65d4a1a29ab7db6979635e00cbe845887fe1":{"type":"PAINT_ASSET","url":"efdf65d4a1a29ab7db6979635e00cbe845887fe1.png","size":{"x":2910.0,"y":1672.0}},"0daf80a60bee405a8cd5c9f52a96414c209f678b":{"type":"PAINT_ASSET","url":"0daf80a60bee405a8cd5c9f52a96414c209f678b.png","size":{"x":2910.0,"y":1606.0}},"19c6c5cfb694c5703055a19f49dde49391d7cca5":{"type":"PAINT_ASSET","url":"19c6c5cfb694c5703055a19f49dde49391d7cca5.png","size":{"x":0.0,"y":0.0}},"a2fe5c6e290c0c9bc32f03cd9fb13436b1df79b4":{"type":"GENERATED_ASSET","url":"a2fe5c6e290c0c9bc32f03cd9fb13436b1df79b4.svg","size":{"x":10.0,"y":0.560000002384186},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.560000002384186,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"082c2aaad141b60491a3a014b841907a82d04203":{"type":"PAINT_ASSET","url":"082c2aaad141b60491a3a014b841907a82d04203.png","size":{"x":0.0,"y":0.0}},"5db25beffd751f9cbe1759261b752678d42316bf":{"type":"PAINT_ASSET","url":"5db25beffd751f9cbe1759261b752678d42316bf.png","size":{"x":0.0,"y":0.0}},"2fbfb581557bf18e3063e0d1d616fb925140dd76":{"type":"PAINT_ASSET","url":"2fbfb581557bf18e3063e0d1d616fb925140dd76.png","size":{"x":1912.0,"y":1436.0}},"adedfbc7af86f06024f225e6f1e3f91ab0fb0bed":{"type":"GENERATED_ASSET","url":"adedfbc7af86f06024f225e6f1e3f91ab0fb0bed.svg","size":{"x":16.5550003051758,"y":5.67024993896484},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-2.38095378519055,"unit":"PERCENT"},"top":{"value":-2.83512496948242,"unit":"PIXELS"},"bottom":{"value":-2.83512496948242,"unit":"PIXELS"}},"format":"SVG"},"11c77b67b327180c03d984b8fe52ac56c30db3ce":{"type":"PAINT_ASSET","url":"11c77b67b327180c03d984b8fe52ac56c30db3ce.png","size":{"x":2864.0,"y":1602.0}},"8980afb88e1e7f82a1fb2b5fb5c6ee4e9f303b09":{"type":"GENERATED_ASSET","url":"8980afb88e1e7f82a1fb2b5fb5c6ee4e9f303b09.svg","size":{"x":34.3999977111816,"y":11.782338142395},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-2.38095021842549,"unit":"PERCENT"},"top":{"value":-5.89116907119751,"unit":"PIXELS"},"bottom":{"value":-5.89116907119751,"unit":"PIXELS"}},"format":"SVG"},"d9e3a336fdcf3d2b902f865e3049607e134e70e1":{"type":"PAINT_ASSET","url":"d9e3a336fdcf3d2b902f865e3049607e134e70e1.png","size":{"x":1912.0,"y":1436.0}},"bf893c03c7cf61869298d2581429be7b55deb431":{"type":"GENERATED_ASSET","url":"bf893c03c7cf61869298d2581429be7b55deb431.svg","size":{"x":86.0,"y":0.330000013113022},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.330000013113022,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"4a83c60300eee35c30721d88780ee4e7de40443a":{"type":"PAINT_ASSET","url":"4a83c60300eee35c30721d88780ee4e7de40443a.png","size":{"x":1894.0,"y":372.0}},"b84f76db28e20440ae975e60b2406706b0bef8d4":{"type":"PAINT_ASSET","url":"b84f76db28e20440ae975e60b2406706b0bef8d4.png","size":{"x":2864.0,"y":1602.0}},"dacd8c13d815caadd1055267d69f80f20fe8f685":{"type":"PAINT_ASSET","url":"dacd8c13d815caadd1055267d69f80f20fe8f685.png","size":{"x":1912.0,"y":1436.0}},"175021e4206b8929abe99555a2d424f1c90a7d68":{"type":"GENERATED_ASSET","url":"175021e4206b8929abe99555a2d424f1c90a7d68.svg","size":{"x":159.720001220703,"y":0.330000013113022},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.330000013113022,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"7a833cec4fb75497bff62dfcae3296b77e1046b0":{"type":"GENERATED_ASSET","url":"7a833cec4fb75497bff62dfcae3296b77e1046b0.svg","size":{"x":484.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"c7cb5afd00b9746b56a3a877a316386b4cc05489":{"type":"GENERATED_ASSET","url":"c7cb5afd00b9746b56a3a877a316386b4cc05489.svg","size":{"x":136.0,"y":0.560000002384186},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.560000002384186,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"f526a13c59de55fcdb01cf90335c9542da9b0cd8":{"type":"PAINT_ASSET","url":"f526a13c59de55fcdb01cf90335c9542da9b0cd8.png","size":{"x":2860.0,"y":1560.0}},"171ede580875aa7271c03d1722adb24f1a5b6a8d":{"type":"PAINT_ASSET","url":"171ede580875aa7271c03d1722adb24f1a5b6a8d.png","size":{"x":2910.0,"y":1606.0}},"070411d141680df0a8523f1a24df9c7fe954eaf9":{"type":"PAINT_ASSET","url":"070411d141680df0a8523f1a24df9c7fe954eaf9.png","size":{"x":0.0,"y":0.0}},"9497c2d4203af0247269c8dd71db2f480fee9cb5":{"type":"GENERATED_ASSET","url":"9497c2d4203af0247269c8dd71db2f480fee9cb5.png","size":{"x":60.5999984741211,"y":60.5999984741211},"offsets":{"left":{"value":-21.8421057650917,"unit":"PERCENT"},"right":{"value":-37.6315744299638,"unit":"PERCENT"},"top":{"value":-11.3157899756181,"unit":"PERCENT"},"bottom":{"value":-48.1578902194374,"unit":"PERCENT"}},"format":"PNG"},"627e060f720a554cc70d6e2d11c1149d0504df9e":{"type":"PAINT_ASSET","url":"627e060f720a554cc70d6e2d11c1149d0504df9e.png","size":{"x":2910.0,"y":1610.0}},"efd12e4fcf9c6e279f7d0a3715fff47289d724f0":{"type":"PAINT_ASSET","url":"efd12e4fcf9c6e279f7d0a3715fff47289d724f0.png","size":{"x":0.0,"y":0.0}},"9f87fd5b9af966dfe423fc5ec181b4265d007e24":{"type":"PAINT_ASSET","url":"9f87fd5b9af966dfe423fc5ec181b4265d007e24.png","size":{"x":2948.0,"y":1660.0}},"91146a1f3f6a2ecc3eedf129334cd4f2a1846193":{"type":"GENERATED_ASSET","url":"91146a1f3f6a2ecc3eedf129334cd4f2a1846193.png","size":{"x":42.5039978027344,"y":42.5369987487793},"offsets":{"left":{"value":-5.31531578676601,"unit":"PERCENT"},"right":{"value":-10.7207229513158,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261314176324,"unit":"PERCENT"}},"format":"PNG"},"cf0e121fd1a025674c878e1e42dbfb553fbb8df9":{"type":"PAINT_ASSET","url":"cf0e121fd1a025674c878e1e42dbfb553fbb8df9.png","size":{"x":2860.0,"y":1560.0}},"f44d61fbb4a66784b436bcdbab7aea5555edbfa8":{"type":"GENERATED_ASSET","url":"f44d61fbb4a66784b436bcdbab7aea5555edbfa8.png","size":{"x":128.800003051758,"y":128.899993896484},"offsets":{"left":{"value":-5.31531497164889,"unit":"PERCENT"},"right":{"value":-10.7207238137185,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261206274634,"unit":"PERCENT"}},"format":"PNG"},"f5aa1d2e10cf5d9be29ac2ac125d00baf3824a83":{"type":"PAINT_ASSET","url":"f5aa1d2e10cf5d9be29ac2ac125d00baf3824a83.png","size":{"x":2736.0,"y":1510.0}},"c7b8f6a940910e7e38c95cb625965fc819c33214":{"type":"PAINT_ASSET","url":"c7b8f6a940910e7e38c95cb625965fc819c33214.png","size":{"x":2948.0,"y":1660.0}},"e4502beefa1c4ab5575202178bbea29be3cad79b":{"type":"GENERATED_ASSET","url":"e4502beefa1c4ab5575202178bbea29be3cad79b.svg","size":{"x":3.35577869415283,"y":5.88000011444092},"offsets":{"left":{"value":-11.1111114865498,"unit":"PERCENT"},"right":{"value":-15.7134845173889,"unit":"PERCENT"},"top":{"value":-5.5555557432749,"unit":"PERCENT"},"bottom":{"value":-5.55556137485529,"unit":"PERCENT"}},"format":"SVG"},"5ada660785684ead62e618cc690857ac79aa0044":{"type":"GENERATED_ASSET","url":"5ada660785684ead62e618cc690857ac79aa0044.svg","size":{"x":271.039978027344,"y":0.560000002384186},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-0.560000002384186,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"e6dfa78ac69a6d81af376a72d7d354059c9b406d":{"type":"GENERATED_ASSET","url":"e6dfa78ac69a6d81af376a72d7d354059c9b406d.svg","size":{"x":29.3999996185303,"y":34.887996673584},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"7f4ca3a263f4d09de4f727bc5746d6c654178df3":{"type":"PAINT_ASSET","url":"7f4ca3a263f4d09de4f727bc5746d6c654178df3.png","size":{"x":0.0,"y":0.0}},"84d2e2a3d75d1d20a89ac2d76d3a70b2f2adb940":{"type":"GENERATED_ASSET","url":"84d2e2a3d75d1d20a89ac2d76d3a70b2f2adb940.svg","size":{"x":43.5120010375977,"y":43.5120010375977},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"7037a687418ba8efc254ac3c7b41b444653898f3":{"type":"PAINT_ASSET","url":"7037a687418ba8efc254ac3c7b41b444653898f3.png","size":{"x":0.0,"y":0.0}},"7e59f8ac9134c49013c3ef06cbefba3749af73f7":{"type":"PAINT_ASSET","url":"7e59f8ac9134c49013c3ef06cbefba3749af73f7.png","size":{"x":0.0,"y":0.0}},"498e36a14934b121c5498d618cb29d4e3d34e92b":{"type":"PAINT_ASSET","url":"498e36a14934b121c5498d618cb29d4e3d34e92b.png","size":{"x":2948.0,"y":1660.0}},"0c50c2fee3378cc40ec9ae26147adcbd8415b1f0":{"type":"GENERATED_ASSET","url":"0c50c2fee3378cc40ec9ae26147adcbd8415b1f0.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"9212598823b1b3a8995a99082fb5091718bd6fae":{"type":"PAINT_ASSET","url":"9212598823b1b3a8995a99082fb5091718bd6fae.png","size":{"x":2910.0,"y":1606.0}},"abaa285e6b458514fbf7b6ff672f8ce6035f6ef8":{"type":"GENERATED_ASSET","url":"abaa285e6b458514fbf7b6ff672f8ce6035f6ef8.svg","size":{"x":242.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"e3dfabb7ab05d0503a562012e5a579a3b7780892":{"type":"PAINT_ASSET","url":"e3dfabb7ab05d0503a562012e5a579a3b7780892.png","size":{"x":2910.0,"y":1554.0}},"a0dc0b240a18ea463c92b167cb1e353351bd12ac":{"type":"GENERATED_ASSET","url":"a0dc0b240a18ea463c92b167cb1e353351bd12ac.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"34d70cb81961c57b1329892aa02bd9e8e2b5f3e3":{"type":"PAINT_ASSET","url":"34d70cb81961c57b1329892aa02bd9e8e2b5f3e3.png","size":{"x":0.0,"y":0.0}},"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1":{"type":"PAINT_ASSET","url":"cbcf08b2d71a6d8f5fecba24aac1de224fb8f7a1.png","size":{"x":2864.0,"y":1602.0}},"2915f660ade827d14c6eef77055004c4535c60b1":{"type":"PAINT_ASSET","url":"2915f660ade827d14c6eef77055004c4535c60b1.png","size":{"x":0.0,"y":0.0}},"70a159037aa59fd966862d6813018dcbb6a38740":{"type":"GENERATED_ASSET","url":"70a159037aa59fd966862d6813018dcbb6a38740.svg","size":{"x":23.4964809417725,"y":23.4964809417725},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"966ddaefb9f4bbd53f760014eedc66cd4dabd3d7":{"type":"GENERATED_ASSET","url":"966ddaefb9f4bbd53f760014eedc66cd4dabd3d7.svg","size":{"x":920.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"d12c2e89af10a811d8ba08670fc488162ed175b1":{"type":"PAINT_ASSET","url":"d12c2e89af10a811d8ba08670fc488162ed175b1.png","size":{"x":2910.0,"y":1606.0}},"bebc517afab575b10248063ec7f623a9be4ffa2d":{"type":"GENERATED_ASSET","url":"bebc517afab575b10248063ec7f623a9be4ffa2d.png","size":{"x":128.800003051758,"y":128.899993896484},"offsets":{"left":{"value":-5.31531497164889,"unit":"PERCENT"},"right":{"value":-10.7207238137185,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":-16.1261206274634,"unit":"PERCENT"}},"format":"PNG"},"ad767b8fcaf8966d7d48e4cbcc88ace4c9e423d8":{"type":"GENERATED_ASSET","url":"ad767b8fcaf8966d7d48e4cbcc88ace4c9e423d8.svg","size":{"x":242.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"8d997abd42d69f636aa7d0def07d8b3a66160fc7":{"type":"PAINT_ASSET","url":"8d997abd42d69f636aa7d0def07d8b3a66160fc7.png","size":{"x":2910.0,"y":1606.0}},"1f23811c107673d3ecabac49500ad7b59178e04c":{"type":"PAINT_ASSET","url":"1f23811c107673d3ecabac49500ad7b59178e04c.png","size":{"x":0.0,"y":0.0}},"fe326b910dd1c67d1ac97b2043affb413cec9897":{"type":"PAINT_ASSET","url":"fe326b910dd1c67d1ac97b2043affb413cec9897.png","size":{"x":2910.0,"y":1606.0}},"f92b94d86270939cf5a28389cd3df6924fa7bda6":{"type":"GENERATED_ASSET","url":"f92b94d86270939cf5a28389cd3df6924fa7bda6.svg","size":{"x":43.0,"y":14.7279224395752},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-2.38095238095238,"unit":"PERCENT"},"top":{"value":-7.3639612197876,"unit":"PIXELS"},"bottom":{"value":-7.3639612197876,"unit":"PIXELS"}},"format":"SVG"},"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876":{"type":"GENERATED_ASSET","url":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876.svg","size":{"x":3.35577869415283,"y":5.88000011444092},"offsets":{"left":{"value":-11.1111114865498,"unit":"PERCENT"},"right":{"value":-15.7134845173889,"unit":"PERCENT"},"top":{"value":-5.5555557432749,"unit":"PERCENT"},"bottom":{"value":-5.55556137485529,"unit":"PERCENT"}},"format":"SVG"}},"stablePathToAssetInfo":{"I849:8048;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:7993;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:7988;7329:620":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"I849:7978;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:7923;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"849:7868":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"I851:5229;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I486:97329;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"I486:97329;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:96936;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I486:96936;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:96936;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97266;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"I486:96950;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:96950;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97323;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:97323;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97264;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"I486:97264;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96863;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I486:96863;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I486:97320;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97261;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I486:97261;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96933;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:97316;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97257;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I486:97257;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I486:97264;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"I486:97314;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I486:97314;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I486:97255;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I486:97255;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I486:96860;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:96860;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:96933;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:96955;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"I486:96955;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I486:97316;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I486:96955;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"668:7998":{"hash":"258320610395f0e12c1009e4ffaa2a55b2940b87"},"668:7997":{"hash":"d16829e8a8a20daefd2a98efcf630590669616f2"},"668:7988":{"hash":"e19325a6b93d0ee7d1a80cb68dec625e0ec86bdd"},"668:7978":{"hash":"68ed0dc577baeb7813d3eeff4089c4ac11319340"},"I849:12754;7310:1824":{"hash":"74089cd85ce17db46fd8000e101e43d5502201c2"},"849:6417":{"hash":"74089cd85ce17db46fd8000e101e43d5502201c2"},"849:6412":{"hash":"9497c2d4203af0247269c8dd71db2f480fee9cb5"},"I849:6801;7310:1798":{"hash":"9497c2d4203af0247269c8dd71db2f480fee9cb5"},"I486:97329;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I694:6723;486:97316;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I849:9183;849:7996;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I486:97323;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"I849:9183;849:7993;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I694:6727;486:97320;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I849:7996;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I694:6725;486:97323;1693:10821":{"hash":"c5bb88a96a270812b471dc3668e253a33ea82acb"},"I486:97316;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I694:6723;486:97316;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I714:5272;668:7996":{"hash":"5515df23c4fc7f6db71f97461a0130574c993a28"},"714:5405":{"hash":"098a34e6e9f4f306529163d135b90741489ac772"},"714:5389":{"hash":"62f75799788e97ec3565126cea50c3f6e6c12737"},"714:5386":{"hash":"b5813136419726bba970e16f02dbb29570b185c7"},"I849:9183;849:8048;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I486:96860;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I694:6527;486:96863;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I714:5272;668:7998":{"hash":"dd8418ed0228ca7fc8bcbf299fe278cbf35e52f7"},"714:5384":{"hash":"bf893c03c7cf61869298d2581429be7b55deb431"},"668:7987":{"hash":"9a57fd4fa38cf0f6aea504ed228aab851eed964d"},"714:5388":{"hash":"b81521f82c82c0e9d927f539cd12ac10ebde3523"},"I694:6727;486:97320;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"714:5316":{"hash":"7a833cec4fb75497bff62dfcae3296b77e1046b0"},"714:5373":{"hash":"44b376b05eac8d8d275f1ac3f3e7459e8cee8a14"},"714:5304":{"hash":"f44d61fbb4a66784b436bcdbab7aea5555edbfa8"},"714:5372":{"hash":"56b8982675795786bc3bdd892cecf32cbda01b5b"},"I694:6527;486:96863;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"748:6893":{"hash":"adedfbc7af86f06024f225e6f1e3f91ab0fb0bed"},"I849:9182;849:7926;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:9182;849:7918;7329:620":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"663:4321":{"hash":"133b27d5f9715a6f8e1f8167a48be47374ce57c4"},"I694:6725;486:97323;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I715:7978;486:97261;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I486:97255;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I715:7978;486:97261;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I849:7816;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I715:7976;486:97264;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"714:5382":{"hash":"7fc146845ee1328ccb4ebd3877853d5211561396"},"714:5392":{"hash":"ad767b8fcaf8966d7d48e4cbcc88ace4c9e423d8"},"I715:7974;486:97257;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I694:6727;486:97320;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"I715:7978;486:97261;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"I486:96950;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"714:5365":{"hash":"a2fe5c6e290c0c9bc32f03cd9fb13436b1df79b4"},"I715:7974;486:97257;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I849:13190;849:6801;7310:1798":{"hash":"9497c2d4203af0247269c8dd71db2f480fee9cb5"},"I714:5270;668:7989":{"hash":"2a12fb58f9418232d6f37e0e298a20998833ca0e"},"I486:97257;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I694:6725;486:97323;1693:10822":{"hash":"bcf028d43f9bd34dd74b65bcbdc9c56b3b59c876"},"I714:5270;668:7988":{"hash":"1c2a241da3086ec8a13503b0213c6a717d9c4e97"},"714:5315":{"hash":"966ddaefb9f4bbd53f760014eedc66cd4dabd3d7"},"146:988":{"hash":"d8b0eca61df77538481adeb697edfeda92b5e3d9"},"714:5367":{"hash":"a6c05028fcebad78bf0fe2b3245f1a88a4f9ca6c"},"714:5362":{"hash":"c8b292978d579c4da061c78b720d6f6a4fe38dc3"},"146:986":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I694:6529;486:96933;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"I694:6723;486:97316;1693:10820":{"hash":"0f0c7c53f135813838517a6457492aafc034b966"},"714:5317":{"hash":"ca1a60eabe10d9809c34108b9abcfb7a0985a6e8"},"I694:6525;486:96955;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I694:6525;486:96955;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"668:7979":{"hash":"88c26ffbd93fbdf29b09627744876ec5cfe2749f"},"714:5366":{"hash":"a2fe5c6e290c0c9bc32f03cd9fb13436b1df79b4"},"I715:7974;486:97257;1693:10821":{"hash":"2e3a182c02f1518a140b74418c2ea4861dd15588"},"714:5360":{"hash":"8a6b6516a28cb240200fe6dd8fbc4b0f449a959a"},"146:1294":{"hash":"0c50c2fee3378cc40ec9ae26147adcbd8415b1f0"},"I486:97261;1693:10822":{"hash":"c147de9576d3f81a43fede0ae2ddc33eb4db8504"},"I715:7976;486:97264;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"714:5351":{"hash":"57fc3e07820a99921e103cde78aa424ec6b9b253"},"714:5349":{"hash":"49901c9b1082418aac62a8d34bf9810cb6f89cdf"},"714:5394":{"hash":"b5813136419726bba970e16f02dbb29570b185c7"},"714:5400":{"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"I849:12740;7310:1798":{"hash":"9497c2d4203af0247269c8dd71db2f480fee9cb5"},"714:5350":{"hash":"dd77dedd2eeb7c0d63134c1f0361a304a68682e3"},"I694:6525;486:96955;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"668:7996":{"hash":"2599f06c9a1a350529b3abb7db128695345932a7"},"748:6887":{"hash":"8980afb88e1e7f82a1fb2b5fb5c6ee4e9f303b09"},"I849:9181;851:5229;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:7918;7329:620":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"I849:7822;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:13202;849:12754;7310:1824":{"hash":"74089cd85ce17db46fd8000e101e43d5502201c2"},"714:5364":{"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"I849:9181;849:7883;7329:620":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"I694:6529;486:96933;1693:10822":{"hash":"cf1a7497993e916c3866548fee70a797d0482136"},"714:5387":{"hash":"b81521f82c82c0e9d927f539cd12ac10ebde3523"},"I694:6529;486:96933;1693:10821":{"hash":"6730bbcb7ecc7df50ed66149d96bff87d8747713"},"I694:6527;486:96863;1693:10821":{"hash":"000114dee0059df7c39c998a6e149894fe22ee7e"},"I714:5270;668:7987":{"hash":"70a159037aa59fd966862d6813018dcbb6a38740"},"668:7989":{"hash":"6d5c9e58c011df6ffecd1a10b428bf2865ee3c0d"},"714:5363":{"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"714:5321":{"hash":"97abf01053840a206c267c8d4922dfdcf5e6b30d"},"I849:9183;849:7988;7329:620":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"I849:13201;849:12740;7310:1798":{"hash":"9497c2d4203af0247269c8dd71db2f480fee9cb5"},"668:7980":{"hash":"df4ec1fa2b899421c6a76db34f8b250333c65c88"},"714:5385":{"hash":"b5813136419726bba970e16f02dbb29570b185c7"},"714:5318":{"hash":"abaa285e6b458514fbf7b6ff672f8ce6035f6ef8"},"748:6874":{"hash":"f92b94d86270939cf5a28389cd3df6924fa7bda6"},"I849:7926;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I486:97266;1693:10821":{"hash":"8e3ab0963d3124750daaeae5b7b3d18de9ef8379"},"146:987":{"hash":"e8e317c649c1ecaef6b0b86d3654fa4d6ddb9f20"},"I714:5268;668:7980":{"hash":"e6dfa78ac69a6d81af376a72d7d354059c9b406d"},"714:5383":{"hash":"175021e4206b8929abe99555a2d424f1c90a7d68"},"I714:5268;668:7979":{"hash":"77ef0707c8ffd405e37db03da06956ecb94a8bd4"},"714:5361":{"hash":"5ada660785684ead62e618cc690857ac79aa0044"},"I486:97314;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I714:5268;668:7978":{"hash":"84d2e2a3d75d1d20a89ac2d76d3a70b2f2adb940"},"714:5404":{"hash":"098a34e6e9f4f306529163d135b90741489ac772"},"I486:97320;1693:10822":{"hash":"e4502beefa1c4ab5575202178bbea29be3cad79b"},"I715:7976;486:97264;1693:10822":{"hash":"7a137ec2d30324ebcf2def286e402297d73faaad"},"714:5322":{"hash":"138d0df62943733bb3e04087b99af65c54e009b8"},"714:5319":{"hash":"ad767b8fcaf8966d7d48e4cbcc88ace4c9e423d8"},"I849:7883;7329:620":{"hash":"d96592feb9d2b8e6b5391b7062ec1133a23b94ad"},"I486:97266;1693:10820":{"hash":"b950c792d980017b76c04486b036a89954302137"},"I849:9181;849:7816;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:9181;849:7822;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I486:96863;1693:10822":{"hash":"f597dd1d8033605eda8e143c83c915bfdd81d402"},"I486:97320;1693:10821":{"hash":"14fa580b5e4916f1c36c649bac33832ef22dc024"},"I849:9182;849:7923;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I849:9182;849:7978;1353:13455":{"hash":"a0dc0b240a18ea463c92b167cb1e353351bd12ac"},"I486:96933;1693:10820":{"hash":"487d8c0e1c299190652d9da73b709712ae401fbe"},"714:5320":{"hash":"97abf01053840a206c267c8d4922dfdcf5e6b30d"},"714:5306":{"hash":"bebc517afab575b10248063ec7f623a9be4ffa2d"},"I714:5272;668:7997":{"hash":"111a95b4fd44689be61e4ec4656da7002c64880c"},"714:5393":{"hash":"c7cb5afd00b9746b56a3a877a316386b4cc05489"},"714:5371":{"hash":"91146a1f3f6a2ecc3eedf129334cd4f2a1846193"},"714:5305":{"hash":"528e3c8247303748faafe17a2885464a576be2a3"}},"animateRootIds":["159:1676","694:6641","694:6542","694:6443"],"siteSettings":{"title":"Dash & Dram Whiskey Club Brand & CX Strategy","scalingMode":"REFLOW","lang":"Eng","blockSearchIndexing":true,"googleAnalyticsID":"G-1PC4MXCFF6","customCodeHeadStart":"<!-- Google tag (gtag.js) -->\n<script async src=\"https://www.googletagmanager.com/gtag/js?id=G-1PC4MXCFF6\"></script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-1PC4MXCFF6');\n</script>","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false},"socialImageFilename":"133b27d5f9715a6f8e1f8167a48be47374ce57c4.png"},"sourceCodeHash":"72d072c11a58716b15039f2ba5e278135e91cfd2"}